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Revitalize Your Business Physiology with Katie Kirklin · The Heart-Led Business Show

• 0:01
  Speaker: Welcome to The Heart-Led Business Show, where compassion meets commerce and leaders lead with love.
• 0:09
  Speaker: Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second.
• 0:20
  Speaker: From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism.
• 0:29
  Speaker: So buckle up and let your heart guide your business journey.
• 0:36
  Tom Jackobs: Welcome back to another episode of the Heart-Led Business Show where we unravel the threads of passion and purpose in entrepreneurship.
• 0:44
  Tom Jackobs: And today we have a lovely, wonderful Katie Kirklin on the mic, a certified functional nutrition counselor and registered nurse Katie's journey has taken her from the bustling halls of healthcare to creating a heart-led business that's all about digging deep into health and nourishment.
• 1:02
  Tom Jackobs: So get ready to be inspired as we talk about her adventures, insights, and the power of personalized wellness.
• 1:09
  Tom Jackobs: Katie, welcome to the show.
• 1:11
  Katie Kirklin: Hi, Tom.
• 1:11
  Katie Kirklin: Thank you so much for having me.
• 1:13
  Tom Jackobs: Of course, and I'm really excited to talk to you because I totally geek out on nutrition and functional medicine and all that.
• 1:22
  Tom Jackobs: And so I'm really excited to talk to you about that specifically, but more also your journey and having a heart-led business and how you balance profit and being heart-led at the same time.
• 1:34
  Tom Jackobs: But first the question I always ask everybody is, what's your definition of a heart-led business?
• 1:42
  Katie Kirklin: Yeah.
• 1:42
  Katie Kirklin: So for me, having a heart-led business really comes down to alignment.
• 1:50
  Katie Kirklin: I have two little kids and so juggling, you know, family and my business is really, it's...
• 1:58
  Katie Kirklin: You know, at the core of my business, and it's also why I started a business is so that I have, the opportunity to spend more time with my kids.
• 2:08
  Katie Kirklin: And so it's just so important that I feel aligned with the work that I do every day and really honoring my own capacity for the work that I do.
• 2:16
  Katie Kirklin: And so I really define a heart-led business for me as one that's built from regulated physiology, from alignment and sustainability, than one built from stress, urgency, and burnout.
• 2:33
  Tom Jackobs: Yeah.
• 2:34
  Katie Kirklin: something that I really practice with my clients too, is there's a, quote by, his name is Alex Howard, a doctor who studies nervous system regulation and he says you cannot heal a body if it's not in a healing state, and so, I, I feel the same way about, you know, running my business, I can't run a successful business if I am not in a, an aligned and regulated state.
• 3:07
  Katie Kirklin: Yeah.
• 3:08
  Tom Jackobs: I love that, that, yeah, that's a really, key distinction, I think, for a lot of people.
• 3:13
  Tom Jackobs: And I think, and I haven't heard that yet in 145 episodes, so that's amazing.
• 3:20
  Tom Jackobs: The alignment piece, that we, that comes up quite a bit.
• 3:23
  Tom Jackobs: but the, you know, you can't run your own business if you're not regulated yourself and in alignment, so I love that.
• 3:30
  Katie Kirklin: I can't run a business that's going to be sustainable for me.
• 3:34
  Tom Jackobs: Yeah.
• 3:35
  Tom Jackobs: Yeah.
• 3:35
  Katie Kirklin: Yeah.
• 3:37
  Tom Jackobs: Talk to me about that alignment piece.
• 3:39
  Tom Jackobs: How does that feel and how do you know when you're not in alignment and just, you can talk personally, but I think people, we hear the word alignment and it feels good and we're aligned with our business, but how do we know, right?
• 3:54
  Katie Kirklin: Yeah.
• 3:54
  Katie Kirklin: That's something I focus so much on with my clients is teaching them how to really listen to their body and pay attention to symptoms.
• 4:05
  Katie Kirklin: And so that's something I have had to do with my own body and with my own decision making.
• 4:10
  Katie Kirklin: And if I'm feeling Stress, we will never avoid stress.
• 4:15
  Katie Kirklin: There's, there's the good stress, eustress, and there's also stress that's not so good.
• 4:21
  Katie Kirklin: But really paying attention to that stress, and if it is leading to burnout or even physical symptoms, so many people experience health issues because they're just powering through and really not honoring what their body is telling them.
• 4:39
  Katie Kirklin: So, really paying attention.
• 4:41
  Katie Kirklin: I love the metaphor of the frog in the boiling water.
• 4:44
  Katie Kirklin: You know, sometimes people build up symptoms over time, where they don't even notice that, Oh, having this brain fog every afternoon is actually not normal.
• 4:57
  Katie Kirklin: You know, you might think it's normal because it's your norm.
• 5:01
  Katie Kirklin: Like, let's honor that and really pay attention and look at that as an opportunity, as a message from the body where we need to pay attention and take some action.
• 5:14
  Katie Kirklin: And I feel like when we're making decisions in business that are not from this grounded, regulated space, our body is going to let us know if it's not working.
• 5:25
  Katie Kirklin: We just have to really learn to pay attention.
• 5:28
  Katie Kirklin: Yeah,
• 5:29
  Tom Jackobs: Yeah.
• 5:30
  Tom Jackobs: Yeah, I mean that, that's the key is paying attention, right?
• 5:33
  Tom Jackobs: With our bodies.
• 5:34
  Tom Jackobs: So what, I'm sure you've gone through this, so do you mind sharing like what that's felt for you personally when you knew that you were out of alignment and then what you did to correct that?
• 5:46
  Katie Kirklin: Yeah.
• 5:47
  Katie Kirklin: You know, there have been, I would say, I feel like actually my very best example is more in my personal life than my business.
• 5:57
  Katie Kirklin: Although I have had to pay attention to that in my business, but like one example in a past relationship, body was just like fully rejecting moving forward in that relationship.
• 6:08
  Katie Kirklin: And I was like, I really need to pay attention to this.
• 6:10
  Katie Kirklin: And, you know, on paper things looked great, but I was getting signals from my body that this is not right.
• 6:19
  Katie Kirklin: But I, I think the, the same thing can happen in business, especially when we start getting sick.
• 6:27
  Katie Kirklin: You know, we start having symptoms.
• 6:30
  Katie Kirklin: That's and just honoring that and not just brushing off, not saying, Oh, I get a headache every day.
• 6:35
  Katie Kirklin: So I just take ibuprofen and I go on with it.
• 6:38
  Katie Kirklin: Like, no, you shouldn't need to take ibuprofen every day.
• 6:42
  Katie Kirklin: I, I actually went through that myself.
• 6:46
  Katie Kirklin: I mean, as early as high school, I was getting headaches every single day and I thought it was normal for a 16 year old to need to take ibuprofen every day.
• 6:55
  Tom Jackobs: Oh.
• 6:56
  Katie Kirklin: Yeah, I just, I was like, this is just my norm.
• 7:00
  Katie Kirklin: Yeah.
• 7:01
  Katie Kirklin: Yes.
• 7:02
  Katie Kirklin: And it wasn't until I made some diet and lifestyle changes that I had, that had nothing to do with the headaches.
• 7:09
  Katie Kirklin: But as a byproduct, those headaches disappeared.
• 7:11
  Katie Kirklin: And I was like, I didn't realize that wasn't normal until they went away.
• 7:19
  Tom Jackobs: And.
• 7:20
  Katie Kirklin: And so, yeah, it, I think sometimes it helps to have a practitioner, you know, take kind of an objective look at you and help you reflect on your whole story, which is what I do with clients.
• 7:37
  Katie Kirklin: You know, we sit down, we, we look at their, their whole life story from their birth till up until now to learn.
• 7:44
  Katie Kirklin: You know, every, part of their story and how that is impacting their health.
• 7:52
  Katie Kirklin: and, and when we do that, it allows us to, you know, get kind of a 360 view and, and really, really recognize what, what might be going on for their body that doesn't necessarily have to, have to be happening.
• 8:12
  Katie Kirklin: Yeah.
• 8:13
  Tom Jackobs: Yeah.
• 8:14
  Tom Jackobs: Yeah, absolutely.
• 8:15
  Tom Jackobs: And I think that's really great to get that history in there.
• 8:19
  Tom Jackobs: So then there can be those norm points where you can say, oh, this is normal.
• 8:24
  Tom Jackobs: This is not normal.
• 8:25
  Tom Jackobs: And now you can start to map that.
• 8:27
  Tom Jackobs: going back to the alignment issue again, I don't wanna drop it too quickly.
• 8:32
  Tom Jackobs: I know personally for me, when tasks in the business feel heavy and I want to do something else like laundry, which I hate to do, I know there's something wrong in the business in terms of I'm gonna want to do laundry and not deal with this, right?
• 8:51
  Katie Kirklin: Yeah.
• 8:51
  Tom Jackobs: That's a big clue for me that you know, something, it's feeling heavy.
• 8:55
  Tom Jackobs: It's feeling like it's like pushing a boulder up, up a hill.
• 9:00
  Tom Jackobs: And there's times in business that's gonna happen anyway naturally.
• 9:04
  Tom Jackobs: 'cause that's just business.
• 9:06
  Tom Jackobs: But when it, if it happens every day with the same type of thing then that's I, for me anyway, that's a time to look for, look into the business and like, why am I feeling this way every time I do this particular thing or this aspect of my business?
• 9:22
  Tom Jackobs: It's draining me more than it's fulfilling me.
• 9:27
  Tom Jackobs: And so that, that's one thing that, I've been really focused on in the last, like five years.
• 9:32
  Tom Jackobs: And it's completely transformed the business and it just feels a lot lighter.
• 9:36
  Tom Jackobs: And I know doing podcasts as well, a lot of podcasters I talk to, they're like, oh, gotta do another podcast.
• 9:44
  Tom Jackobs: Got, you know, edit it.
• 9:45
  Tom Jackobs: I have to do this.
• 9:46
  Tom Jackobs: I, and they're talking about all the backend stuff.
• 9:49
  Tom Jackobs: I'm like, have somebody else do that?
• 9:52
  Katie Kirklin: Right.
• 9:53
  Tom Jackobs: Right.
• 9:54
  Tom Jackobs: it's like, I hate, I hate editing, I don't like to write, I don't, like all this other stuff.
• 9:59
  Tom Jackobs: I have somebody else do that stuff
• 10:00
  Katie Kirklin: Yeah.
• 10:01
  Tom Jackobs: I just walk up to a microphone and talk to really great guests like you.
• 10:05
  Tom Jackobs: And it's, that brings me joy.
• 10:07
  Tom Jackobs: Now, if I had to do all everything else to it, there'd probably be only three episodes and not a hundred and forty-five.
• 10:13
  Katie Kirklin: Absolutely.
• 10:14
  Katie Kirklin: Absolutely.
• 10:15
  Katie Kirklin: And, and so you've done exactly what I'm describing.
• 10:18
  Katie Kirklin: You've identified, you know, what feels heavy and
• 10:22
  Tom Jackobs: Yep.
• 10:22
  Katie Kirklin: what really isn't feeling aligned for you and your problem solving, which is what I do with clients.
• 10:29
  Katie Kirklin: it's really cool.
• 10:30
  Katie Kirklin: I actually, have some experience with Six Sigma.
• 10:33
  Katie Kirklin: My
• 10:34
  Tom Jackobs: Oh, good.
• 10:34
  Katie Kirklin: my dad is a Lean Six Sigma guy.
• 10:37
  Katie Kirklin: And so I've, I'm certified in it.
• 10:39
  Katie Kirklin: And it's so interesting and in talking with him about how I problem solve with clients, it's really the same process we use to problem solve in business.
• 10:48
  Katie Kirklin: You know, first we have to define what, what the problem is, and, and lope and recognize those problems.
• 10:57
  Katie Kirklin: And then.
• 10:58
  Katie Kirklin: Measure them if, if we can, and then analyze which I, in the functional nutrition world, analyze, we assess,
• 11:09
  Tom Jackobs: Yeah.
• 11:10
  Katie Kirklin: through a really thorough assessment, then improve, make recommendations, and then we control and continue to track and reassess.
• 11:19
  Katie Kirklin: And it sounds like you've, you did that, whether, you know,
• 11:24
  Tom Jackobs: Subconsciously.
• 11:25
  Katie Kirklin: following that process or not, that's what you did.
• 11:29
  Tom Jackobs: Yeah.
• 11:29
  Katie Kirklin: think whenever we recognize something in the business that feels like a boulder, as you described, that's an opportunity to, to pause and say, okay, what is, what is the root of what I'm feeling here?
• 11:43
  Katie Kirklin: So this feels like a boulder.
• 11:45
  Katie Kirklin: Does it have to?
• 11:46
  Katie Kirklin: Can I, can I dig down and make some changes where I can still use this process in business, but make tweaks so it feels much, much more doable?
• 12:00
  Tom Jackobs: Yeah.
• 12:01
  Tom Jackobs: Yeah, that's great.
• 12:02
  Tom Jackobs: What, and a good process to follow as well, because I'm very much a process person, so, and.
• 12:07
  Katie Kirklin: Yeah.
• 12:08
  Katie Kirklin: Yeah.
• 12:09
  Tom Jackobs: So let's shift gears a little bit.
• 12:11
  Tom Jackobs: Let's talk about your business.
• 12:13
  Tom Jackobs: Gimme a, a, just an overview of what your business is and what makes it heart-led to you.
• 12:18
  Katie Kirklin: Yeah.
• 12:19
  Katie Kirklin: As you know, my background is in nursing, I now work one-on-one with individuals doing functional nutrition counseling.
• 12:27
  Katie Kirklin: So, I work, a lot of people come to me with different symptoms, or maybe they want to lose a few pounds, or they just want to improve their health, have more energy.
• 12:40
  Katie Kirklin: So I work with people to make diet and lifestyle changes.
• 12:45
  Katie Kirklin: So functional nutrition is my title, my certification, but that doesn't fully describe the breadth of the work that I do.
• 12:55
  Katie Kirklin: It's a very holistic approach.
• 12:57
  Katie Kirklin: So I help people, looking not just at nutrition, but at their lifestyle too.
• 13:03
  Katie Kirklin: You know, are they sleeping?
• 13:04
  Katie Kirklin: Are they drinking?
• 13:05
  Katie Kirklin: Are they, are they connecting with their community?
• 13:08
  Katie Kirklin: Are they moving their body?
• 13:11
  Tom Jackobs: Oh.
• 13:12
  Katie Kirklin: One way I really like to describe functional nutrition is using this visual of a tree.
• 13:17
  Katie Kirklin: So if someone is experiencing symptoms like maybe anxiety or overwhelm, or it could be a skin symptom, eczema, acne, or a gut issue, bloating, heartburn, any of those symptoms I think of as a branch,
• 13:37
  Tom Jackobs: Hmm,
• 13:37
  Katie Kirklin: branch of a tree.
• 13:39
  Katie Kirklin: And the work that I do is on the root level and in the soil.
• 13:44
  Katie Kirklin: So
• 13:44
  Tom Jackobs: Huh.
• 13:45
  Katie Kirklin: There are three, three main roots that I focus on, and those are inflammation, digestion, genes or genetics.
• 13:53
  Tom Jackobs: Okay.
• 13:53
  Katie Kirklin: And then we also work in that terrain.
• 13:56
  Katie Kirklin: And so what's really beautiful about this work is we're not necessarily targeting symptoms like it's not a band-aid solution.
• 14:06
  Katie Kirklin: We are doing this foundational work and the foundation, when you, when you shift that terrain as a by-product, those symptoms start to resolve naturally.
• 14:23
  Tom Jackobs: Yeah.
• 14:23
  Katie Kirklin: If you think of an actual tree, if you have a tree and its branches are starting to suffer, not going to fix it by just going to the branches.
• 14:34
  Katie Kirklin: You know that you're going to have to check out the roots and the soil.
• 14:38
  Tom Jackobs: Yeah.
• 14:38
  Katie Kirklin: And when you address that, and you're also addressing the terrain, you know, is it, is it getting sunlight?
• 14:44
  Katie Kirklin: Is it getting clean water?
• 14:46
  Katie Kirklin: Is it planted in the right place?
• 14:49
  Tom Jackobs: Yeah.
• 14:50
  Katie Kirklin: that's, that's really what, what makes a difference and it is, it has just been so incredible to see when we are truly focusing on that foundation, what an impact it can have for someone's health.
• 15:04
  Katie Kirklin: Yeah.
• 15:05
  Tom Jackobs: Yeah, I, and that, that's what I love about functional medicine and just getting to the root cause.
• 15:11
  Tom Jackobs: So again, you don't bandaid it.
• 15:13
  Tom Jackobs: And have to keep replacing the bandaid.
• 15:16
  Tom Jackobs: I love it when there's some, functional orthopedic docs that I work with and, like cortisone is a common, it's a steroid that people put into their joints to, combat the pain.
• 15:29
  Tom Jackobs: And it doesn't work for, longer than three months or six months, but it also degenerates the cartilage in your joint at the same time.
• 15:37
  Katie Kirklin: Yeah.
• 15:38
  Katie Kirklin: Yeah.
• 15:38
  Tom Jackobs: It's like when you ask somebody, what'd you do?
• 15:40
  Tom Jackobs: Oh, I had a cortisone shot.
• 15:41
  Tom Jackobs: And it's hurting again.
• 15:44
  Tom Jackobs: Yeah, it's, it wore off.
• 15:46
  Tom Jackobs: So why would you do it again if it's not gonna.
• 15:49
  Tom Jackobs: Permanently fix it.
• 15:51
  Tom Jackobs: Like you're just band-aiding.
• 15:52
  Tom Jackobs: And I was like, yeah, that's a really good question to ask people.
• 15:56
  Tom Jackobs: It's
• 15:56
  Katie Kirklin: Right.
• 15:56
  Tom Jackobs: why do you keep doing it if you know it doesn't work?
• 15:59
  Katie Kirklin: Right.
• 15:59
  Tom Jackobs: that's insanity, right?
• 16:00
  Tom Jackobs: It is doing the same thing over and over again.
• 16:03
  Katie Kirklin: Right.
• 16:03
  Tom Jackobs: when you like get the education and you know, oh, let's look at what the root cause is it's not even my shoulder.
• 16:10
  Tom Jackobs: It's my hip is out of alignment.
• 16:11
  Tom Jackobs: Let's get that into alignment now.
• 16:13
  Tom Jackobs: My shoulder's fine and everything works much better.
• 16:16
  Tom Jackobs: Yeah, that's, so it's,
• 16:17
  Katie Kirklin: There's inflammation going on.
• 16:19
  Katie Kirklin: What can we do about that inflammation?
• 16:21
  Katie Kirklin: Sometimes the answer is way more simple, too.
• 16:25
  Tom Jackobs: Yeah.
• 16:26
  Katie Kirklin: I, I always say that a lot of the work I do with people is, it is rather simple, but that doesn't mean it's easy.
• 16:34
  Katie Kirklin: Yeah.
• 16:35
  Tom Jackobs: Right.
• 16:35
  Tom Jackobs: That's anytime there's lifestyles, lifestyle change, it's never easy for a lot of people.
• 16:41
  Tom Jackobs: Yeah.
• 16:41
  Katie Kirklin: Right.
• 16:42
  Tom Jackobs: So let's talk about your business then, and so what prompted you to start the business and what was that process like for you?
• 16:50
  Tom Jackobs: In the initial phases of starting the business?
• 16:52
  Katie Kirklin: Yeah.
• 16:53
  Katie Kirklin: Yeah.
• 16:53
  Katie Kirklin: Oh, I feel like this business was so many years in the making for me, but I just didn't know what it was going to look like.
• 17:03
  Katie Kirklin: I, I always, I would say I've always had an entrepreneurial spirit.
• 17:06
  Katie Kirklin: My dad is an entrepreneur and I always wanted to start my own business, but it took me a while to figure out what that would look like..
• 17:17
  Katie Kirklin: So I, I got a degree.
• 17:18
  Katie Kirklin: My first degree is in kinesiology and health and because I was very passionate about nutrition and fitness from a young age.
• 17:27
  Katie Kirklin: but I didn't really see a clear path to starting a business or to just a career straight out of my undergrad.
• 17:36
  Katie Kirklin: So I went and got my, a master's science in nursing and I felt like, okay, nursing is a safe, you know, that's a safe, secure bet.
• 17:45
  Katie Kirklin: Let's do that because I just didn't know what else to do at that time.
• 17:49
  Tom Jackobs: Yeah.
• 17:50
  Katie Kirklin: I discovered is that what I wanted to do ultimately was not something I could find in a job description.
• 17:57
  Katie Kirklin: It was something I would have to create.
• 17:59
  Katie Kirklin: And so for a while I was looking for it in a job description, specifically in nursing jobs, but I learned quickly.
• 18:06
  Katie Kirklin: And I am so grateful for my time as a nurse, it is definitely something, a part of my identity now, and something I will always hold on to, but I learned quickly that nursing, for the most part, is, it is working within the conventional medical model, is, It
• 18:27
  Tom Jackobs: Yeah.
• 18:27
  Katie Kirklin: is, it is more reactive and we're caring for the sick, which is a beautiful, beautiful work.
• 18:34
  Katie Kirklin: But ultimately I knew I wanted to be working in the preventive space.
• 18:39
  Katie Kirklin: And so it didn't take me long to realize, okay, this doesn't really exist in the world of nursing as nursing is right now.
• 18:48
  Katie Kirklin: and so I eventually through my own health journey found my way into this more integrative functional space.
• 18:56
  Katie Kirklin: And, and I remember the first time I heard functional nutrition, and heard it described as there's no one size fits all and
• 19:06
  Tom Jackobs: Yeah.
• 19:07
  Katie Kirklin: in the body is connected and all things matter.
• 19:10
  Katie Kirklin: And I remember thinking like, Oh, this is it.
• 19:13
  Katie Kirklin: This is what I've been searching for.
• 19:16
  Katie Kirklin: Cause in my own health journey, I, I really believed in the power of nutrition, but I was always trying very specific.
• 19:23
  Katie Kirklin: diets like I tried paleo for a while.
• 19:26
  Katie Kirklin: I tried vegan and just none of those were really sustainable and they weren't, they weren't really addressing me as an individual.
• 19:34
  Katie Kirklin: but when I heard that functional nutrition there's no one size fits all.
• 19:39
  Katie Kirklin: I was like, okay, that, that makes sense.
• 19:42
  Katie Kirklin: Everyone is unique.
• 19:43
  Katie Kirklin: And the approach to helping someone heal through nutrition and lifestyle is going to be different for each individual.
• 19:51
  Katie Kirklin: When I found that, I was like, this is it.
• 19:53
  Katie Kirklin: This is the direction I'm going to go with my business.
• 19:57
  Katie Kirklin: This is how I want to help people.
• 19:59
  Tom Jackobs: That's
• 20:00
  Katie Kirklin: so, yeah.
• 20:01
  Katie Kirklin: And then it
• 20:02
  Tom Jackobs: cool.
• 20:02
  Katie Kirklin: you know, There was no looking back.
• 20:04
  Tom Jackobs: Yeah.
• 20:05
  Katie Kirklin: found the certification.
• 20:06
  Katie Kirklin: I think I signed up the same day and haven't looked back since.
• 20:10
  Tom Jackobs: That's great.
• 20:11
  Tom Jackobs: Now, what about the mindset of charging what you're worth?
• 20:16
  Tom Jackobs: Did you ever struggle with not charging enough and then, I can't pay my bills now, and then you like, wait a second, I need to charge.
• 20:24
  Tom Jackobs: What was the transition for you on the, on that front?
• 20:28
  Katie Kirklin: Absolutely.
• 20:28
  Katie Kirklin: That's been a progression for me, for sure.
• 20:32
  Katie Kirklin: I, I remember starting out, I actually picked a number that I was a little uncomfortable with.
• 20:39
  Katie Kirklin: And looking back, I have since more than doubled that number for what I charge my individual clients.
• 20:47
  Katie Kirklin: but I, I did feel, like looking back, I think I kind of needed to go through that progression.
• 20:52
  Katie Kirklin: Thank you.
• 20:53
  Katie Kirklin: To really appreciate the value I was giving my clients, and also I learned that as I charged more, I could work with fewer clients and I could provide more value to each client.
• 21:06
  Tom Jackobs: Yep.
• 21:07
  Katie Kirklin: I also learned that when someone is investing in themselves, They're going to get better results because they're, going to follow my recommendations more.
• 21:20
  Katie Kirklin: And part of that journey was also my own health journey when I decided to work with a practitioner on my own health and I realized what I was willing to invest.
• 21:32
  Katie Kirklin: And I was like, okay, if I'm willing to invest this, someone else will be willing to invest in themselves too, if
• 21:40
  Tom Jackobs: Yeah.
• 21:40
  Katie Kirklin: they believe that I am the right person to help them.
• 21:44
  Tom Jackobs: Yeah, a hundred percent.
• 21:45
  Tom Jackobs: Yeah.
• 21:46
  Tom Jackobs: No, that, that's good.
• 21:46
  Tom Jackobs: And what good mindset.
• 21:48
  Tom Jackobs: How long did it take you to shift your mindset and get to the point where you are today?
• 21:55
  Katie Kirklin: Yeah, so I, my business is still pretty new.
• 21:59
  Katie Kirklin: It's only about two years old.
• 22:03
  Katie Kirklin: I
• 22:03
  Tom Jackobs: Yeah.
• 22:03
  Katie Kirklin: would say that it has taken me about, I, I recently, I was kind of progressively increasing my prices.
• 22:11
  Katie Kirklin: I would say it took me about a year and a half to get to a point where I was like, okay, I think this is probably the max I would charge for the foreseeable future.
• 22:23
  Tom Jackobs: Yeah.
• 22:24
  Katie Kirklin: So yeah, it took me time and it took experience and really building confidence and proving to myself, okay, I can do this.
• 22:31
  Katie Kirklin: I can get people amazing results.
• 22:34
  Katie Kirklin: And.
• 22:34
  Katie Kirklin: And, also, know, it took some learning on my part to see that when I'm working with a higher volume of clients, I can't deliver the same level of service I can as when I'm working with fewer.
• 22:48
  Katie Kirklin: And so that was
• 22:49
  Tom Jackobs: Yeah.
• 22:49
  Katie Kirklin: a big learning experience for me, and that really helped push me to increasing my pricing too.
• 22:55
  Katie Kirklin: Yeah,
• 22:56
  Tom Jackobs: Oh, nice.
• 22:57
  Tom Jackobs: Good, good.
• 22:58
  Tom Jackobs: What words of advice would you give to somebody that, that you wish you would've had two years ago when you started your business?
• 23:05
  Katie Kirklin: I would say so.
• 23:07
  Katie Kirklin: I am so grateful.
• 23:09
  Katie Kirklin: I actually found a business coaching program that was very specific to the work that I do early on, and that really helped me get my business off the ground.
• 23:19
  Katie Kirklin: There was one thing she always said, and it was, take imperfect action.
• 23:26
  Katie Kirklin: And that is something I always have to remind myself, is take imperfect action.
• 23:31
  Katie Kirklin: You know, don't dwell on things that don't necessarily matter or that you can potentially change in the future.
• 23:38
  Katie Kirklin: Like even something as basic as my business name, I was like, all right, I'm not dwelling on the name.
• 23:44
  Katie Kirklin: It's, it's Katie Kirklin nutrition moving on.
• 23:48
  Katie Kirklin: And I was like, I could always change that in the future if I want to, just not being afraid to take imperfect action has helped me a lot.
• 23:57
  Katie Kirklin: I mean, if, if I hadn't listened to that and really taken that to heart, I would not, business never would have gotten off the ground.
• 24:07
  Katie Kirklin: Because I never
• 24:08
  Tom Jackobs: Oh my gosh.
• 24:08
  Katie Kirklin: would have said, okay, my logo is perfect, my, my messaging is perfect, my offers, you know, nothing will ever be perfect.
• 24:16
  Katie Kirklin: And even with, you know, I have a newsletter that I send out, and even with those, I could, I could tweak an email for six hours or for one hour, you know
• 24:28
  Tom Jackobs: Right.
• 24:28
  Katie Kirklin: and it's just like, all right, this is good enough.
• 24:31
  Katie Kirklin: It's going to deliver value.
• 24:32
  Katie Kirklin: It's not going to cause harm.
• 24:34
  Katie Kirklin: Let's get it out.
• 24:35
  Katie Kirklin: And just really keeping that mindset that, I mean, everything, it's about continuous improvement.
• 24:42
  Tom Jackobs: Yeah.
• 24:43
  Katie Kirklin: And so just being willing to move forward, even when things don't feel exactly perfect.
• 24:49
  Katie Kirklin: Is,
• 24:49
  Tom Jackobs: Yeah.
• 24:50
  Katie Kirklin: I would say, is the best advice I ever got.
• 24:53
  Tom Jackobs: That it truly is the best advice.
• 24:55
  Tom Jackobs: Yes.
• 24:56
  Tom Jackobs: So thank you for sharing that as well.
• 24:58
  Tom Jackobs: I've worked with so many new business owners and it's so frustrating when they say, I first have to get my logo, my website.
• 25:06
  Tom Jackobs: I have to get my LinkedIn profile just perfect.
• 25:09
  Tom Jackobs: I gotta do this and this.
• 25:10
  Tom Jackobs: And I always ask, how long do you think that's gonna take?
• 25:13
  Tom Jackobs: I don't know, like three months, four months, or something like that.
• 25:15
  Tom Jackobs: I was like.
• 25:16
  Tom Jackobs: How about getting a, how about getting a client like next week?
• 25:20
  Tom Jackobs: how about doing that?
• 25:21
  Tom Jackobs: Like you wanna practice, right?
• 25:23
  Tom Jackobs: Yeah.
• 25:24
  Tom Jackobs: how about getting a client?
• 25:25
  Tom Jackobs: I can't get a client without a website.
• 25:26
  Tom Jackobs: Wait, you can't get a client without a website.
• 25:29
  Tom Jackobs: What happened in like 1980?
• 25:31
  Tom Jackobs: Nobody had websites, still got clients, right?
• 25:34
  Katie Kirklin: I know plenty of practitioners that get plenty of clients without websites currently.
• 25:40
  Tom Jackobs: Of course,
• 25:41
  Katie Kirklin: All you need is a little PDF or,
• 25:43
  Tom Jackobs: yeah.
• 25:44
  Katie Kirklin: yeah,
• 25:45
  Tom Jackobs: A phone.
• 25:47
  Katie Kirklin: Yeah,
• 25:48
  Tom Jackobs: Yeah, a phone and an email address maybe.
• 25:52
  Katie Kirklin: yeah, that's actually one other thing I will say has been huge for me is telling people what I do.
• 26:00
  Katie Kirklin: You
• 26:00
  Tom Jackobs: Yeah.
• 26:02
  Tom Jackobs: Yeah.
• 26:02
  Katie Kirklin: know, if someone says, what do you do?
• 26:04
  Katie Kirklin: Not being afraid to, you know, it might be a little bit out of my comfort zone, or I know, you know, especially in the health space, you might think, oh, I don't know if I know enough.
• 26:15
  Katie Kirklin: What if someone's gonna ask me a question I don't know the answer to?
• 26:19
  Katie Kirklin: And just being willing to step out of that comfort zone and, and take that risk that it's okay if someone asks you a question and you don't know how to answer it.
• 26:28
  Katie Kirklin: But,
• 26:28
  Tom Jackobs: Yeah.
• 26:30
  Katie Kirklin: if you don't tell people what you do, then no one's ever gonna know.
• 26:33
  Tom Jackobs: That's right.
• 26:34
  Tom Jackobs: Yeah.
• 26:35
  Tom Jackobs: That's awesome.
• 26:36
  Tom Jackobs: Great advice.
• 26:37
  Tom Jackobs: Thank you for that, Katie.
• 26:39
  Katie Kirklin: Thank you.
• 26:39
  Tom Jackobs: As we are wrapping up here, how can people find out more about your business and you and what you do?
• 26:45
  Katie Kirklin: Yeah, yeah.
• 26:46
  Katie Kirklin: Well, they can visit my website.
• 26:48
  Katie Kirklin: It's katykirkland.com.
• 26:50
  Katie Kirklin: And I also have a special gift for your listeners.
• 26:53
  Tom Jackobs: oh.
• 26:54
  Katie Kirklin: It's a guide I put together.
• 26:56
  Katie Kirklin: It's called Three Hidden Reasons Your Business Feels Hard.
• 26:59
  Katie Kirklin: And it's all about
• 26:59
  Tom Jackobs: Wow.
• 27:00
  Katie Kirklin: taking a step back and looking at physiology.
• 27:03
  Katie Kirklin: You know, it's amazing how much better someone can feel, how much more energized, how quickly someone can experience relief from symptoms like brain fog or feelings of burnout just through some really simple diet and lifestyle shifts.
• 27:23
  Tom Jackobs: Yeah.
• 27:24
  Tom Jackobs: Absolutely! Makes a huge difference.
• 27:27
  Tom Jackobs: I know I've gone through that several times in my life.
• 27:29
  Tom Jackobs: It's definitely made a huge difference,
• 27:32
  Katie Kirklin: Yeah, yeah.
• 27:33
  Tom Jackobs: Well thank you.
• 27:33
  Tom Jackobs: Thank you for providing
• 27:33
  Katie Kirklin: Yeah,
• 27:35
  Tom Jackobs: that to the audience.
• 27:35
  Tom Jackobs: I'm sure everybody will get a lot of benefit from it as well.
• 27:40
  Katie Kirklin: Yeah, absolutely my pleasure.
• 27:42
  Tom Jackobs: Yeah.
• 27:42
  Tom Jackobs: And thank you Katie for spending the time with us today and sharing your wisdom and your journey.
• 27:47
  Tom Jackobs: And, I really appreciate you taking the time to, to be with us today.
• 27:51
  Katie Kirklin: Yeah, thank you so much, Tom.
• 27:52
  Katie Kirklin: I've really enjoyed being here with you today.
• 27:56
  Tom Jackobs: Awesome.
• 27:56
  Tom Jackobs: Thank you.
• 27:57
  Tom Jackobs: And thank you dear listeners, for watching or listening to the show today.
• 28:01
  Tom Jackobs: I appreciate you tuning in and make sure you're checking out everything that Katie's doing.
• 28:05
  Tom Jackobs: We're gonna put all those links down into the show notes, especially that special PDF that she's providing to us as well.
• 28:12
  Tom Jackobs: So make sure you go down to the show notes.
• 28:14
  Tom Jackobs: Click on that link, grab that PDF and find out the three reasons why your business feels hard right now.
• 28:21
  Tom Jackobs: I know I'm gonna need to look at that, not that it feels hard right now, at some point I'm sure it will again.
• 28:25
  Katie Kirklin: Thank you.
• 28:26
  Tom Jackobs: make sure you're checking that out.
• 28:27
  Tom Jackobs: And when you're down there clicking around, if there's a review button, which I know there is, make sure you give the show a good rating and review.
• 28:35
  Tom Jackobs: It just helps spread the word about The Heart-Led Business Show and helps people feel better about starting a business that's all about their heart and about making profit at the same time.
• 28:47
  Tom Jackobs: So until next time, lead with your heart.
• 28:50
  Speaker 2: You've been listening to The Heart-Led Business Show, hosted by Tom Jackobs.
• 28:55
  Speaker 2: Join us next time for another inspiring journey into the heart of business.