Contextual Engagement Requires Better Use of Data and AI

Banking Transformed with Jim Marous · Dec 16, 2021 · 38m

The importance of using data, analytics and advanced marketing technologies has never been greater. Consumers expect their financial institutions to know them, look out for them and reward them.

Unfortunately, few organizations are adept at using data for contextual engagement. Now, more than ever, banks and credit unions must leverage the insights they have to create better experiences.

We are very fortunate to have Sarah Welch, Managing Director & Head of Marketing Solutions, Curinos on the Banking Transformed podcast. We will discuss how the advances in the latest technologies, coupled…