Stop paying for pricey pee: What electrolyte companies don't want you to know about hydration
A quick scan of a pre-race warmup area and you’ll see a rainbow array of brightly coloured drink mixes filling the bottles, beakers, and hydration packs of endurance athletes. For many, these beverages are the bridge between the hydration needs of “normal” people and the performance necessities of athletes, with brands touting optimized mineral blends and special formulas aimed at keeping athletes running harder for longer.
But how much are these drinks really doing for performance and how much is clever marketing aimed at capitalizing on the most basic of human needs: thirst?
With the…
The skinny
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