Stefan Janoski: How does a skate shoe become iconic?
Stefan Janoski, an American professional skateboarder, hit the headlines in the 2000s with switch flips over all the steps that crossed his path. In 2009, he chose a simple and uncluttered design for his model released with Nike SB. In a few years the shoe becomes a best seller in skateboarding history. We asked ourselves "How does a skate shoe become iconic? " We interviewed pro skateboarders, designers, a fashion theorist and Stefan himself, to find the answer. Have a good listening! (00:50) introduction - (01:47) Benjamin Deberdt hears about Stefan Janoski - (03:14) The switch flip on the…
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