221. Jim Rowley, CEO of Crunch Fitness
Today I'm joined by Crunch Fitness CEO Jim Rowley.
Known for its inclusive atmosphere, the national gym chain offers a mix of classes, state-of-the-art equipment, personalized training programs, and digital experiences.
In this episode, we discuss the future of fitness franchises — including the role of group classes, wellness offerings, and recovery modalities. Plus, Jim shares why Crunch won't be dispensing GLP-1s.
In this episode, you'll learn:
• Crunch's franchise-first strategy and roadmap
• About Jim's leadership style and vision for the company
• How gym offerings are evolving as more…
The skinny
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