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Breen Sullivan: Rebuilding Power, Wealth & Opportunity for Women in Business · #WisdomOfWomen Show

• 0:00
  Welcome
• 0:00
  to
• 0:01
  the
• 0:01
  Wisdom
• 0:01
  of
• 0:02
  Women
• 0:02
  Show.
• 0:02
  We
• 0:03
  are
• 0:03
  dedicated
• 0:04
  to
• 0:04
  amplifying
• 0:05
  the
• 0:05
  voice
• 0:06
  of
• 0:06
  women
• 0:06
  in
• 0:07
  business.
• 0:08
  A
• 0:08
  new
• 0:08
  model
• 0:09
  of
• 0:09
  leadership
• 0:09
  is
• 0:10
  emerging
• 0:10
  and
• 0:11
  we
• 0:11
  are
• 0:11
  here
• 0:11
  to
• 0:12
  amplify
• 0:12
  the
• 0:13
  voices
• 0:13
  of
• 0:13
  women
• 0:14
  leading
• 0:14
  the
• 0:15
  way.
• 0:15
  I
• 0:16
  am
• 0:16
  your
• 0:16
  host,
• 0:16
  Coco
• 0:17
  Selman,
• 0:17
  five
• 0:18
  time
• 0:18
  founder,
• 0:18
  impact
• 0:18
  investor
• 0:19
  and
• 0:19
  creator
• 0:20
  of
• 0:20
  the
• 0:20
  Force
• 0:20
  for
• 0:21
  Good
• 0:21
  system.
• 0:22
  Thank
• 0:22
  you
• 0:23
  for
• 0:23
  joining
• 0:23
  us
• 0:24
  today
• 0:24
  as
• 0:24
  we
• 0:25
  illuminate
• 0:25
  the
• 0:25
  path
• 0:26
  to
• 0:26
  unlocking
• 0:27
  opportunities
• 0:27
  and
• 0:28
  prosperity
• 0:28
  for
• 0:29
  women
• 0:29
  led
• 0:29
  enterprises
• 0:30
  by
• 0:30
  amplifying
• 0:31
  the
• 0:31
  the
• 0:32
  voice
• 0:32
  and
• 0:32
  wisdom
• 0:33
  of
• 0:34
  women.
• 0:35
  Today
• 0:36
  we
• 0:36
  have
• 0:36
  a
• 0:37
  wealth
• 0:37
  gap
• 0:38
  disruptor
• 0:39
  in
• 0:40
  our
• 0:40
  midst.
• 0:41
  Breen
• 0:42
  Sullivan
• 0:42
  is
• 0:43
  the
• 0:43
  founder
• 0:43
  and
• 0:43
  CEO
• 0:44
  of
• 0:45
  the
• 0:45
  Fourth
• 0:45
  Effect,
• 0:46
  the
• 0:47
  first
• 0:48
  AI
• 0:48
  powered
• 0:49
  platform
• 0:50
  designed
• 0:51
  to
• 0:51
  help
• 0:51
  founders
• 0:52
  build
• 0:52
  and
• 0:53
  manage
• 0:53
  high
• 0:54
  performing
• 0:55
  startup
• 0:55
  boards
• 0:56
  while
• 0:57
  creating
• 0:58
  real
• 0:58
  access
• 0:59
  to
• 0:59
  board
• 1:00
  service
• 1:00
  and
• 1:01
  angel
• 1:02
  investing
• 1:02
  for
• 1:03
  executives.
• 1:04
  A
• 1:04
  Yale
• 1:05
  graduate
• 1:06
  and
• 1:06
  former
• 1:06
  general
• 1:07
  counsel
• 1:07
  to
• 1:08
  three
• 1:08
  high
• 1:09
  growth
• 1:09
  tech
• 1:09
  companies,
• 1:10
  Breen
• 1:11
  brings
• 1:12
  rare
• 1:13
  legal,
• 1:14
  governance
• 1:14
  and
• 1:15
  scaling
• 1:16
  expertise
• 1:17
  to
• 1:17
  the
• 1:18
  question
• 1:18
  of
• 1:19
  how
• 1:19
  companies
• 1:20
  grow
• 1:21
  with
• 1:21
  integrity
• 1:22
  and
• 1:23
  intelligence.
• 1:25
  After
• 1:25
  noticing
• 1:26
  that
• 1:26
  her
• 1:26
  male
• 1:27
  peers
• 1:28
  were
• 1:28
  gaining
• 1:29
  power
• 1:29
  and
• 1:30
  wealth
• 1:31
  through
• 1:31
  board
• 1:31
  seats
• 1:32
  and
• 1:32
  investing
• 1:34
  while
• 1:34
  women
• 1:35
  were
• 1:35
  systematically
• 1:36
  excluded,
• 1:38
  Breen
• 1:38
  set
• 1:39
  out
• 1:39
  to
• 1:39
  redesign
• 1:40
  the
• 1:41
  system
• 1:42
  itself.
• 1:43
  Today
• 1:43
  she
• 1:44
  leads
• 1:44
  the
• 1:44
  fourth
• 1:45
  effect
• 1:45
  with
• 1:45
  her
• 1:46
  business
• 1:46
  partner
• 1:47
  Kat
• 1:47
  the
• 1:47
  Hang.
• 1:48
  The
• 1:48
  fourth
• 1:49
  effect
• 1:49
  is
• 1:49
  a
• 1:50
  global
• 1:50
  network
• 1:51
  of
• 1:51
  more
• 1:51
  than
• 1:52
  two
• 1:52
  20,000
• 1:53
  members.
• 1:54
  It
• 1:54
  is
• 1:54
  closing
• 1:55
  the
• 1:55
  gender,
• 1:56
  power
• 1:56
  and
• 1:57
  wealth
• 1:57
  gap
• 1:58
  by
• 1:58
  transforming
• 1:59
  how
• 1:59
  boards,
• 2:00
  ownership
• 2:01
  and
• 2:01
  opportunity
• 2:02
  are
• 2:03
  built
• 2:04
  in
• 2:04
  the
• 2:04
  private
• 2:05
  sector.
• 2:06
  Welcome
• 2:07
  Breen.
• 2:07
  Thank
• 2:08
  you
• 2:08
  so
• 2:08
  much
• 2:08
  for
• 2:08
  that
• 2:09
  fantastic
• 2:09
  introduction.
• 2:10
  Coco,
• 2:11
  that
• 2:11
  was
• 2:12
  wonderful.
• 2:13
  Really
• 2:14
  appreciate
• 2:14
  that
• 2:15
  and
• 2:15
  it
• 2:15
  is
• 2:15
  so
• 2:16
  exciting
• 2:16
  to
• 2:16
  be
• 2:16
  here
• 2:17
  today.
• 2:17
  Oh,
• 2:18
  we're
• 2:18
  happy
• 2:18
  to
• 2:19
  have
• 2:19
  you.
• 2:19
  And
• 2:20
  as
• 2:20
  we
• 2:20
  always
• 2:20
  begin,
• 2:21
  what
• 2:21
  is
• 2:21
  a
• 2:22
  great
• 2:22
  book
• 2:23
  written
• 2:23
  by
• 2:23
  a
• 2:23
  woman
• 2:24
  that
• 2:24
  has
• 2:24
  significantly
• 2:25
  influenced
• 2:26
  your
• 2:26
  life?
• 2:27
  I
• 2:27
  thought
• 2:28
  about
• 2:28
  it
• 2:28
  and
• 2:28
  the
• 2:29
  thing
• 2:29
  is
• 2:29
  I
• 2:29
  am
• 2:30
  a
• 2:30
  fairly
• 2:30
  prolific
• 2:31
  reader,
• 2:32
  so
• 2:32
  lots
• 2:33
  of
• 2:33
  books
• 2:33
  I've
• 2:33
  loved,
• 2:34
  many
• 2:34
  books
• 2:34
  written
• 2:35
  by
• 2:35
  women
• 2:35
  have
• 2:36
  had
• 2:36
  a
• 2:36
  huge
• 2:36
  impact
• 2:37
  on
• 2:37
  me.
• 2:39
  There
• 2:39
  is
• 2:39
  one
• 2:40
  author
• 2:41
  and
• 2:41
  one
• 2:41
  series
• 2:42
  of
• 2:42
  books
• 2:42
  I
• 2:42
  do
• 2:43
  keep
• 2:43
  coming
• 2:43
  back
• 2:43
  to.
• 2:44
  In
• 2:44
  my
• 2:44
  mind.
• 2:44
  It's
• 2:45
  a
• 2:45
  little
• 2:45
  loaded,
• 2:46
  kind
• 2:46
  of
• 2:46
  like
• 2:47
  I
• 2:47
  don't
• 2:47
  really
• 2:47
  want
• 2:48
  this
• 2:48
  to
• 2:48
  be
• 2:48
  the
• 2:48
  one
• 2:48
  I
• 2:48
  say,
• 2:49
  but
• 2:49
  it's
• 2:49
  true.
• 2:50
  When
• 2:50
  I
• 2:50
  was
• 2:51
  really
• 2:51
  like
• 2:51
  kind
• 2:51
  of
• 2:52
  14,
• 2:52
  15,
• 2:53
  right
• 2:53
  in
• 2:54
  that
• 2:54
  early
• 2:54
  adolescence,
• 2:55
  those
• 2:55
  years
• 2:56
  I
• 2:56
  read
• 2:57
  Anthem
• 2:58
  and
• 2:58
  then
• 2:58
  Fountainhead
• 2:59
  and
• 2:59
  then
• 2:59
  Alice
• 2:59
  Shrugged.
• 3:00
  So
• 3:01
  Anne
• 3:01
  Rand.
• 3:02
  And
• 3:02
  I'm
• 3:03
  certainly
• 3:03
  not
• 3:03
  someone
• 3:04
  who
• 3:04
  ascribes
• 3:04
  to
• 3:05
  her
• 3:05
  worldview
• 3:06
  overall.
• 3:07
  That
• 3:07
  being
• 3:07
  said,
• 3:08
  she
• 3:08
  really
• 3:09
  gave
• 3:09
  me
• 3:10
  a
• 3:11
  language
• 3:12
  to
• 3:12
  understand
• 3:13
  creativity.
• 3:14
  Huh
• 3:15
  huh.
• 3:16
  As
• 3:16
  building
• 3:17
  and
• 3:17
  as
• 3:17
  agency.
• 3:18
  And
• 3:18
  I
• 3:18
  do
• 3:18
  think,
• 3:19
  you
• 3:19
  know,
• 3:20
  to
• 3:20
  honestly
• 3:20
  answer
• 3:21
  your
• 3:21
  question,
• 3:22
  that
• 3:22
  has
• 3:22
  been
• 3:23
  incredibly
• 3:23
  formative
• 3:24
  because
• 3:24
  I
• 3:24
  am
• 3:24
  someone
• 3:25
  who
• 3:25
  loves
• 3:26
  the
• 3:26
  arts.
• 3:26
  I
• 3:27
  love
• 3:27
  the
• 3:27
  fine
• 3:27
  arts.
• 3:27
  I
• 3:28
  was
• 3:28
  a
• 3:28
  theater
• 3:28
  major,
• 3:29
  undergrad.
• 3:30
  I
• 3:31
  am
• 3:31
  very
• 3:31
  creative
• 3:32
  and
• 3:32
  honestly
• 3:33
  for
• 3:33
  me
• 3:34
  in
• 3:34
  my
• 3:34
  life,
• 3:35
  this
• 3:35
  entrepreneurial
• 3:36
  Journey
• 3:37
  has
• 3:37
  been
• 3:38
  hands
• 3:38
  down,
• 3:38
  the
• 3:39
  single
• 3:39
  most
• 3:40
  creative
• 3:40
  endeavor
• 3:41
  that
• 3:41
  I've
• 3:42
  ever
• 3:42
  experienced.
• 3:43
  And
• 3:43
  creative
• 3:44
  as
• 3:45
  defined
• 3:45
  by
• 3:46
  Ayn
• 3:46
  Rand.
• 3:46
  Oh,
• 3:47
  I
• 3:47
  love
• 3:47
  that
• 3:47
  When
• 3:48
  I
• 3:48
  read
• 3:48
  Ayn
• 3:48
  Rand
• 3:49
  early
• 3:49
  in
• 3:50
  my
• 3:50
  teen
• 3:50
  years
• 3:50
  as
• 3:51
  well.
• 3:51
  And
• 3:51
  that
• 3:52
  really
• 3:52
  resonates
• 3:53
  with
• 3:53
  me.
• 3:54
  And
• 3:54
  I
• 3:55
  also
• 3:56
  consider
• 3:57
  myself
• 3:57
  deeply
• 3:58
  creative.
• 3:59
  And
• 3:59
  sometimes
• 3:59
  people
• 4:00
  don't
• 4:00
  see
• 4:00
  business
• 4:01
  as
• 4:01
  like,
• 4:02
  creative,
• 4:03
  but
• 4:03
  it's
• 4:04
  artistic.
• 4:06
  I
• 4:06
  agree.
• 4:07
  Right.
• 4:07
  And
• 4:08
  you're
• 4:08
  creating
• 4:08
  something
• 4:09
  out
• 4:09
  of
• 4:09
  nothing
• 4:09
  and
• 4:09
  often
• 4:10
  you're
• 4:10
  doing
• 4:10
  it
• 4:10
  with
• 4:11
  other
• 4:11
  people,
• 4:11
  which
• 4:11
  has
• 4:12
  its
• 4:12
  extremely
• 4:13
  unique
• 4:13
  challenges.
• 4:17
  Yeah,
• 4:17
  No,
• 4:17
  I
• 4:17
  think
• 4:17
  of
• 4:18
  entrepreneurship.
• 4:19
  You
• 4:19
  are
• 4:19
  spinning
• 4:20
  straw
• 4:20
  into
• 4:20
  gold.
• 4:22
  It
• 4:22
  is
• 4:23
  so
• 4:23
  hard
• 4:23
  to
• 4:23
  do.
• 4:24
  It
• 4:24
  is.
• 4:24
  And
• 4:25
  yet
• 4:25
  it
• 4:25
  is.
• 4:25
  And
• 4:26
  yet
• 4:26
  it's
• 4:26
  what
• 4:26
  we're
• 4:26
  called
• 4:27
  to
• 4:27
  do,
• 4:27
  Brie.
• 4:28
  Right?
• 4:28
  Yes.
• 4:28
  We
• 4:29
  can't
• 4:29
  escape
• 4:29
  it.
• 4:30
  Just
• 4:30
  like
• 4:30
  a
• 4:31
  painter
• 4:31
  can't
• 4:31
  live
• 4:32
  life
• 4:32
  without
• 4:32
  painting.
• 4:33
  So
• 4:33
  one
• 4:33
  of
• 4:33
  the
• 4:33
  questions
• 4:34
  I
• 4:34
  always
• 4:34
  like
• 4:34
  to.
• 4:35
  To
• 4:35
  ask
• 4:36
  so
• 4:36
  we
• 4:36
  can
• 4:36
  get
• 4:36
  to
• 4:37
  know
• 4:37
  you
• 4:38
  brain
• 4:38
  is
• 4:38
  a
• 4:39
  little
• 4:39
  bit
• 4:39
  more
• 4:40
  about
• 4:40
  the
• 4:41
  moments
• 4:41
  that
• 4:41
  have
• 4:42
  shaped
• 4:42
  your
• 4:43
  life.
• 4:44
  So
• 4:44
  share
• 4:44
  with
• 4:45
  us
• 4:46
  three
• 4:46
  moments
• 4:47
  that
• 4:47
  have
• 4:48
  shaped
• 4:49
  who
• 4:49
  you
• 4:49
  are
• 4:50
  as
• 4:50
  a
• 4:50
  human
• 4:51
  being,
• 4:51
  as
• 4:51
  a
• 4:52
  per.
• 4:52
  A
• 4:52
  person.
• 4:53
  The
• 4:54
  moments
• 4:54
  that
• 4:54
  have
• 4:55
  perhaps
• 4:55
  been
• 4:56
  challenging
• 4:56
  or
• 4:57
  moments
• 4:57
  of
• 4:57
  epic
• 4:58
  discovery
• 4:59
  or
• 4:59
  transition.
• 5:00
  What
• 5:01
  have
• 5:01
  been
• 5:01
  the
• 5:01
  moments
• 5:02
  that
• 5:02
  have
• 5:02
  really
• 5:03
  shaped
• 5:04
  who
• 5:04
  you
• 5:04
  are,
• 5:06
  the
• 5:06
  strengths
• 5:07
  you
• 5:07
  have
• 5:07
  today,
• 5:07
  the
• 5:08
  leader
• 5:08
  you
• 5:08
  are
• 5:09
  and
• 5:09
  are
• 5:09
  becoming.
• 5:11
  So
• 5:11
  one
• 5:11
  thing
• 5:12
  that
• 5:12
  immediately
• 5:13
  pops
• 5:13
  to
• 5:13
  mind,
• 5:13
  I.
• 5:14
  Most
• 5:14
  people
• 5:15
  don't
• 5:15
  know
• 5:15
  this
• 5:15
  about
• 5:15
  me,
• 5:16
  but
• 5:16
  I.
• 5:17
  I
• 5:17
  was
• 5:17
  born
• 5:17
  and
• 5:18
  raised
• 5:19
  in
• 5:19
  Alaska,
• 5:21
  so
• 5:22
  that
• 5:23
  makes
• 5:23
  me
• 5:23
  a
• 5:23
  sourdough.
• 5:24
  They're
• 5:24
  not
• 5:25
  us.
• 5:25
  But
• 5:26
  that
• 5:27
  it
• 5:27
  really
• 5:27
  shaped
• 5:29
  a
• 5:29
  lot,
• 5:29
  I
• 5:29
  think
• 5:29
  of
• 5:30
  how
• 5:30
  I've
• 5:30
  experienced
• 5:31
  life
• 5:31
  because
• 5:33
  frequently
• 5:33
  I've
• 5:34
  had
• 5:34
  an
• 5:34
  outside
• 5:34
  perspective.
• 5:35
  Yeah,
• 5:36
  I
• 5:36
  left
• 5:37
  Alaska
• 5:37
  and
• 5:38
  I
• 5:38
  go
• 5:38
  to
• 5:39
  tropical
• 5:39
  New
• 5:40
  Haven
• 5:40
  for
• 5:40
  college.
• 5:41
  And
• 5:42
  it's
• 5:42
  wildly
• 5:43
  different,
• 5:43
  especially
• 5:44
  the
• 5:44
  world
• 5:45
  in
• 5:45
  the
• 5:45
  90s,
• 5:46
  1997,
• 5:47
  showing
• 5:47
  up
• 5:47
  to
• 5:47
  college.
• 5:48
  This
• 5:48
  was
• 5:49
  like,
• 5:49
  right
• 5:49
  as
• 5:49
  the
• 5:50
  Internet
• 5:50
  was
• 5:50
  starting
• 5:51
  to
• 5:51
  exist,
• 5:52
  so
• 5:52
  it
• 5:52
  was
• 5:52
  still
• 5:53
  so
• 5:53
  siloed.
• 5:54
  And
• 5:54
  when
• 5:54
  you
• 5:55
  were
• 5:55
  in
• 5:55
  Alaska
• 5:56
  or
• 5:56
  Alaskan,
• 5:57
  that
• 5:57
  was
• 5:57
  a
• 5:58
  different
• 5:58
  universe.
• 5:58
  I
• 5:59
  remember
• 5:59
  this
• 6:00
  is
• 6:00
  back
• 6:00
  before
• 6:00
  cell
• 6:01
  phones
• 6:01
  and
• 6:01
  this
• 6:01
  is
• 6:01
  when
• 6:02
  long
• 6:02
  distance
• 6:03
  was
• 6:03
  a
• 6:03
  thing
• 6:04
  calling
• 6:04
  collect.
• 6:05
  And
• 6:06
  the
• 6:06
  operators
• 6:07
  would
• 6:07
  frequently
• 6:08
  think
• 6:08
  that
• 6:09
  Alaska
• 6:09
  was
• 6:09
  not
• 6:09
  part
• 6:10
  of
• 6:10
  the
• 6:10
  United
• 6:10
  States.
• 6:10
  It
• 6:11
  just
• 6:11
  really
• 6:11
  seemed
• 6:12
  like
• 6:12
  a
• 6:12
  different
• 6:12
  universe.
• 6:13
  And.
• 6:14
  And
• 6:14
  then
• 6:14
  of
• 6:14
  course,
• 6:15
  Northeast,
• 6:16
  Ivy
• 6:16
  League,
• 6:17
  there.
• 6:17
  Nothing
• 6:17
  is
• 6:18
  more
• 6:18
  different
• 6:19
  than
• 6:19
  Alaska.
• 6:20
  So
• 6:21
  that
• 6:21
  was
• 6:21
  how
• 6:21
  I
• 6:21
  began.
• 6:22
  And
• 6:22
  I've
• 6:22
  frequently
• 6:23
  felt
• 6:23
  in
• 6:24
  my
• 6:24
  adult
• 6:24
  life,
• 6:24
  wherever
• 6:25
  I've
• 6:25
  lived,
• 6:26
  I've
• 6:26
  always
• 6:26
  sought
• 6:26
  out
• 6:26
  these
• 6:27
  places
• 6:27
  that
• 6:27
  are
• 6:28
  different.
• 6:28
  You
• 6:28
  know,
• 6:28
  New
• 6:28
  Orleans
• 6:29
  I
• 6:29
  love
• 6:29
  so
• 6:30
  much.
• 6:30
  New
• 6:30
  York
• 6:30
  City
• 6:31
  is.
• 6:31
  Hello.
• 6:32
  One
• 6:32
  of
• 6:32
  the
• 6:32
  strangest,
• 6:33
  most
• 6:33
  bizarre
• 6:34
  places.
• 6:35
  Really
• 6:35
  liking
• 6:36
  to
• 6:36
  live
• 6:37
  in
• 6:38
  these
• 6:38
  different
• 6:38
  places
• 6:39
  because
• 6:39
  that
• 6:40
  makes
• 6:40
  me
• 6:41
  feel
• 6:41
  more
• 6:41
  comfortable.
• 6:42
  So
• 6:42
  I
• 6:42
  would
• 6:42
  say
• 6:42
  that
• 6:43
  shapes
• 6:43
  Me
• 6:43
  a
• 6:44
  lot
• 6:44
  and
• 6:44
  maybe
• 6:44
  helps
• 6:45
  to
• 6:45
  challenge
• 6:45
  assumptions
• 6:46
  or
• 6:46
  just
• 6:46
  a
• 6:46
  little
• 6:47
  counter
• 6:47
  to
• 6:48
  group
• 6:48
  think
• 6:48
  because
• 6:49
  I'm
• 6:49
  coming
• 6:49
  at
• 6:50
  it
• 6:50
  from
• 6:50
  a
• 6:50
  different
• 6:50
  angle.
• 6:52
  And
• 6:52
  then
• 6:52
  another
• 6:52
  real
• 6:53
  formative
• 6:53
  experience
• 6:54
  I
• 6:54
  had
• 6:54
  right
• 6:55
  after
• 6:55
  college
• 6:56
  I
• 6:56
  moved
• 6:57
  to
• 6:57
  Morocco,
• 6:57
  to
• 6:58
  North
• 6:58
  Africa.
• 6:59
  And
• 6:59
  again
• 6:59
  I
• 6:59
  date
• 7:00
  myself.
• 7:00
  This
• 7:00
  is
• 7:00
  2001.
• 7:01
  So
• 7:02
  this
• 7:02
  is
• 7:02
  right
• 7:03
  before
• 7:03
  9
• 7:04
  11.
• 7:04
  Yeah.
• 7:05
  When
• 7:05
  it's
• 7:05
  not,
• 7:06
  it's
• 7:06
  it.
• 7:07
  Honestly
• 7:07
  I
• 7:07
  was
• 7:08
  22.
• 7:08
  I
• 7:08
  thought
• 7:08
  Morocco
• 7:09
  would
• 7:09
  be
• 7:09
  southern
• 7:10
  France
• 7:10
  with
• 7:10
  camels.
• 7:11
  I
• 7:11
  don't
• 7:11
  know
• 7:11
  what
• 7:11
  I
• 7:12
  was
• 7:12
  thinking.
• 7:13
  I
• 7:13
  get
• 7:13
  there,
• 7:14
  it's
• 7:14
  not
• 7:14
  southern
• 7:15
  France
• 7:15
  with
• 7:15
  Camels.
• 7:16
  911
• 7:16
  happens.
• 7:17
  You
• 7:17
  know,
• 7:17
  I'm
• 7:18
  an
• 7:18
  American
• 7:18
  and
• 7:18
  I'm
• 7:19
  22
• 7:19
  and
• 7:19
  I'm
• 7:20
  in
• 7:20
  this
• 7:20
  very
• 7:20
  different.
• 7:21
  It
• 7:21
  was
• 7:21
  a
• 7:21
  very
• 7:22
  different
• 7:23
  way
• 7:23
  to
• 7:23
  experience
• 7:24
  something
• 7:24
  like
• 7:24
  that
• 7:25
  and
• 7:25
  I'm
• 7:25
  so
• 7:25
  grateful
• 7:26
  for
• 7:26
  it
• 7:26
  now
• 7:27
  because
• 7:31
  it
• 7:31
  made
• 7:31
  me
• 7:33
  experience
• 7:34
  that
• 7:34
  moment
• 7:34
  in
• 7:35
  time
• 7:35
  from
• 7:36
  so
• 7:36
  many
• 7:36
  different
• 7:37
  perspectives
• 7:38
  and
• 7:38
  facets.
• 7:38
  Because
• 7:39
  we
• 7:39
  were
• 7:39
  watching
• 7:40
  Al
• 7:40
  Jazeera,
• 7:41
  my
• 7:41
  students
• 7:42
  were
• 7:43
  North
• 7:43
  African.
• 7:44
  My
• 7:45
  mother's
• 7:45
  cousin
• 7:46
  died
• 7:46
  in
• 7:46
  9
• 7:46
  11.
• 7:47
  Also
• 7:47
  like
• 7:47
  being
• 7:47
  an
• 7:48
  American
• 7:48
  in
• 7:48
  North
• 7:49
  Africa,
• 7:49
  taking
• 7:50
  alternate
• 7:50
  routes
• 7:51
  to
• 7:51
  school
• 7:51
  because
• 7:51
  we
• 7:52
  were
• 7:52
  a
• 7:52
  potential
• 7:53
  terrorist
• 7:53
  target.
• 7:54
  Some
• 7:54
  people
• 7:55
  left,
• 7:55
  I
• 7:56
  stayed.
• 7:57
  That
• 7:57
  was
• 7:57
  a
• 7:57
  real
• 7:58
  formative
• 7:59
  experience.
• 7:59
  Wow.
• 8:00
  Yeah.
• 8:00
  So
• 8:00
  I
• 8:00
  don't
• 8:00
  know.
• 8:00
  One
• 8:01
  more.
• 8:01
  Yeah.
• 8:01
  Share
• 8:01
  one
• 8:02
  more,
• 8:02
  please.
• 8:02
  One
• 8:03
  more
• 8:03
  would
• 8:04
  be
• 8:04
  then
• 8:04
  really
• 8:05
  my
• 8:05
  professional
• 8:06
  life.
• 8:07
  Yeah.
• 8:07
  Loving
• 8:08
  it
• 8:08
  so
• 8:08
  much.
• 8:09
  And,
• 8:09
  and
• 8:09
  becoming
• 8:10
  a
• 8:10
  general
• 8:10
  counsel
• 8:11
  and
• 8:11
  really
• 8:11
  feeling
• 8:12
  a
• 8:12
  general
• 8:13
  counsel
• 8:13
  for
• 8:13
  kind
• 8:14
  of
• 8:14
  small
• 8:14
  mid
• 8:14
  sized
• 8:15
  high
• 8:15
  growth
• 8:16
  tech
• 8:16
  companies,
• 8:17
  which
• 8:17
  is
• 8:18
  a
• 8:18
  unique,
• 8:19
  it's
• 8:19
  its
• 8:20
  own
• 8:20
  creature.
• 8:21
  And
• 8:22
  really
• 8:22
  found
• 8:23
  that
• 8:23
  to
• 8:23
  be
• 8:24
  deeply
• 8:24
  rewarding
• 8:25
  and
• 8:25
  satisfying.
• 8:26
  I
• 8:26
  felt
• 8:26
  like
• 8:26
  I
• 8:26
  was
• 8:26
  really
• 8:27
  great
• 8:27
  at
• 8:27
  the
• 8:28
  job.
• 8:28
  But
• 8:29
  then
• 8:29
  what
• 8:29
  started
• 8:29
  to
• 8:30
  happen,
• 8:31
  I
• 8:31
  started
• 8:31
  to
• 8:31
  get
• 8:32
  really
• 8:32
  angry
• 8:32
  and
• 8:33
  I
• 8:33
  didn't
• 8:33
  even.
• 8:33
  And
• 8:34
  I'm
• 8:34
  not
• 8:34
  like
• 8:35
  people
• 8:35
  I
• 8:35
  enjoy
• 8:36
  I'm
• 8:36
  happy
• 8:37
  day
• 8:37
  to
• 8:37
  day.
• 8:37
  But
• 8:38
  I
• 8:39
  had
• 8:39
  this
• 8:39
  real
• 8:40
  anger
• 8:40
  like
• 8:40
  deep
• 8:41
  down
• 8:41
  deep
• 8:41
  inside.
• 8:42
  And
• 8:42
  it
• 8:42
  started
• 8:42
  small,
• 8:43
  but
• 8:43
  it
• 8:43
  was
• 8:43
  just
• 8:43
  like
• 8:44
  smoldering
• 8:45
  and
• 8:45
  it
• 8:46
  kept
• 8:46
  going
• 8:46
  and
• 8:47
  it
• 8:47
  got
• 8:47
  hotter
• 8:48
  and
• 8:48
  hotter
• 8:48
  and
• 8:48
  hotter.
• 8:49
  And
• 8:49
  it
• 8:50
  was
• 8:50
  this
• 8:50
  combination
• 8:51
  of
• 8:51
  so
• 8:51
  many
• 8:51
  small
• 8:52
  things
• 8:53
  that,
• 8:53
  that
• 8:54
  really
• 8:54
  was
• 8:55
  triggered
• 8:55
  at
• 8:56
  my
• 8:56
  company
• 8:57
  number
• 8:57
  two,
• 8:57
  when
• 8:58
  I,
• 8:58
  when
• 8:58
  I
• 8:59
  just
• 8:59
  saw
• 8:59
  so
• 8:59
  clearly,
• 9:00
  okay,
• 9:01
  this
• 9:01
  is
• 9:01
  capitalism
• 9:02
  and
• 9:02
  this
• 9:02
  is
• 9:03
  great
• 9:03
  and
• 9:03
  this
• 9:03
  is
• 9:03
  so
• 9:04
  much
• 9:04
  fun
• 9:04
  and
• 9:04
  this
• 9:04
  is
• 9:05
  benefiting
• 9:05
  so
• 9:05
  many
• 9:06
  people
• 9:06
  and
• 9:06
  we
• 9:06
  are
• 9:07
  just
• 9:08
  kept
• 9:08
  out
• 9:09
  in
• 9:09
  this,
• 9:09
  in
• 9:10
  these
• 9:10
  insidious,
• 9:10
  like
• 9:11
  unbelievably
• 9:12
  frustrating
• 9:12
  ways.
• 9:13
  And
• 9:13
  it
• 9:14
  led
• 9:14
  to
• 9:14
  just
• 9:15
  a
• 9:15
  million
• 9:18
  inequities.
• 9:20
  And
• 9:20
  I
• 9:20
  just
• 9:20
  was
• 9:21
  so
• 9:21
  angry
• 9:21
  about
• 9:21
  it
• 9:22
  and,
• 9:22
  and
• 9:22
  so
• 9:23
  that
• 9:24
  was
• 9:24
  what
• 9:25
  it
• 9:25
  made,
• 9:26
  you
• 9:26
  know,
• 9:26
  now
• 9:27
  today,
• 9:27
  the
• 9:27
  fourth
• 9:27
  effect.
• 9:28
  But
• 9:28
  it
• 9:28
  began
• 9:29
  the
• 9:29
  fourth
• 9:29
  floor.
• 9:30
  It
• 9:31
  just
• 9:31
  erupted
• 9:32
  out
• 9:32
  of
• 9:32
  that
• 9:32
  anger.
• 9:33
  And,
• 9:33
  and
• 9:34
  once
• 9:34
  I
• 9:34
  put
• 9:34
  that
• 9:34
  out
• 9:35
  there
• 9:35
  and
• 9:35
  anger
• 9:35
  sounds
• 9:36
  very
• 9:36
  negative
• 9:36
  and
• 9:36
  I
• 9:37
  don't
• 9:38
  obviously
• 9:38
  there's
• 9:38
  a
• 9:38
  lot
• 9:38
  of
• 9:39
  very
• 9:39
  positive
• 9:39
  things
• 9:40
  as
• 9:40
  well.
• 9:41
  But
• 9:41
  that,
• 9:42
  that
• 9:42
  feeling,
• 9:43
  that
• 9:44
  challenging
• 9:45
  those
• 9:45
  assumptions
• 9:46
  resonated
• 9:47
  immediately
• 9:48
  with
• 9:48
  a
• 9:48
  large
• 9:48
  group
• 9:49
  of
• 9:49
  people
• 9:49
  and
• 9:49
  that
• 9:50
  became,
• 9:51
  you
• 9:51
  know,
• 9:51
  what
• 9:51
  now
• 9:52
  is
• 9:52
  the
• 9:52
  core
• 9:52
  of
• 9:52
  the
• 9:53
  fourth
• 9:53
  effect
• 9:53
  community.
• 9:55
  Well
• 9:55
  and
• 9:55
  it
• 9:55
  says
• 9:56
  so
• 9:56
  much
• 9:56
  about
• 9:57
  these
• 9:57
  three
• 9:57
  experiences
• 9:58
  are
• 9:58
  really,
• 10:00
  I
• 10:00
  don't
• 10:00
  know,
• 10:00
  it
• 10:01
  just
• 10:01
  paints
• 10:01
  the
• 10:01
  pitch
• 10:01
  picture
• 10:02
  for
• 10:02
  me
• 10:02
  why
• 10:03
  you're
• 10:03
  a
• 10:03
  person
• 10:04
  who's
• 10:04
  come
• 10:05
  from
• 10:06
  and
• 10:06
  had
• 10:06
  different
• 10:07
  experiences.
• 10:08
  I
• 10:08
  live
• 10:08
  in
• 10:09
  the
• 10:09
  in
• 10:10
  the
• 10:10
  Northeast
• 10:10
  just
• 10:10
  like
• 10:10
  you.
• 10:11
  We
• 10:11
  both
• 10:11
  live
• 10:11
  in
• 10:11
  New
• 10:11
  York
• 10:11
  City,
• 10:12
  work
• 10:12
  in
• 10:13
  New
• 10:13
  York
• 10:13
  City,
• 10:13
  in
• 10:13
  New
• 10:13
  England.
• 10:14
  New
• 10:14
  Jersey.
• 10:15
  Right.
• 10:15
  And
• 10:16
  I
• 10:16
  grew
• 10:16
  up
• 10:17
  in
• 10:17
  Iowa,
• 10:18
  so
• 10:18
  not
• 10:19
  quite
• 10:19
  as
• 10:19
  far
• 10:19
  away
• 10:20
  as
• 10:21
  Alaska,
• 10:22
  but
• 10:22
  similar
• 10:23
  in
• 10:23
  that
• 10:24
  it's
• 10:24
  different.
• 10:24
  Like
• 10:25
  people
• 10:25
  think
• 10:25
  differently,
• 10:26
  people
• 10:26
  have
• 10:26
  a
• 10:27
  different
• 10:27
  viewpoint.
• 10:28
  And
• 10:29
  what
• 10:29
  resonates
• 10:30
  for
• 10:30
  somebody
• 10:30
  in
• 10:31
  New
• 10:32
  Haven
• 10:32
  is
• 10:33
  different.
• 10:34
  Right.
• 10:34
  And
• 10:34
  being
• 10:35
  in
• 10:35
  Morocco
• 10:36
  during
• 10:37
  the
• 10:37
  911
• 10:38
  post
• 10:38
  911
• 10:39
  pre
• 10:39
  and
• 10:39
  post
• 10:40
  911
• 10:40
  as
• 10:41
  a
• 10:41
  young
• 10:41
  woman
• 10:42
  it
• 10:43
  makes
• 10:43
  so
• 10:44
  much
• 10:44
  sense
• 10:44
  to
• 10:44
  me
• 10:45
  that
• 10:45
  you
• 10:45
  would
• 10:46
  be
• 10:46
  somebody
• 10:46
  who
• 10:47
  is
• 10:48
  aware
• 10:49
  and
• 10:49
  sensitive
• 10:50
  to
• 10:50
  the
• 10:50
  inequities
• 10:51
  in
• 10:51
  the
• 10:51
  world
• 10:52
  and
• 10:52
  as
• 10:53
  a
• 10:53
  lawyer
• 10:53
  have
• 10:54
  had
• 10:55
  an
• 10:56
  entrepreneur.
• 10:57
  Bringing
• 10:58
  it
• 10:58
  all
• 10:58
  together
• 10:58
  is
• 10:59
  so
• 10:59
  cool.
• 10:59
  I
• 10:59
  love
• 10:59
  that
• 11:00
  when
• 11:01
  those
• 11:01
  things
• 11:01
  come
• 11:01
  together
• 11:02
  or
• 11:02
  experiences
• 11:03
  it's
• 11:03
  so
• 11:03
  common
• 11:03
  with
• 11:04
  women
• 11:04
  too.
• 11:04
  It's
• 11:05
  not
• 11:05
  just
• 11:05
  a
• 11:05
  play
• 11:06
  on
• 11:06
  how
• 11:06
  much
• 11:06
  money
• 11:06
  can
• 11:07
  I
• 11:07
  make.
• 11:08
  Right.
• 11:09
  Wow.
• 11:10
  Well.
• 11:10
  And
• 11:10
  I
• 11:11
  don't
• 11:11
  know
• 11:11
  how
• 11:11
  you'd
• 11:12
  have
• 11:12
  the
• 11:12
  staying
• 11:12
  power
• 11:13
  to
• 11:14
  do
• 11:15
  to
• 11:15
  fight
• 11:16
  this
• 11:16
  fight
• 11:16
  if
• 11:17
  you
• 11:17
  were
• 11:17
  just
• 11:17
  doing
• 11:18
  it
• 11:18
  for
• 11:18
  the
• 11:18
  money.
• 11:18
  Like
• 11:19
  that's
• 11:19
  not
• 11:20
  enough
• 11:20
  for
• 11:21
  what
• 11:21
  this
• 11:21
  is
• 11:22
  demanding.
• 11:22
  Like
• 11:22
  yeah,
• 11:23
  this
• 11:23
  gotta
• 11:24
  be
• 11:24
  something
• 11:24
  bigger.
• 11:25
  Yeah.
• 11:25
  So
• 11:26
  tell
• 11:26
  us
• 11:26
  what
• 11:27
  is
• 11:27
  the
• 11:27
  fourth
• 11:28
  effect
• 11:29
  and
• 11:29
  why?
• 11:30
  Who
• 11:30
  does
• 11:30
  it
• 11:31
  serve,
• 11:32
  what
• 11:32
  does
• 11:33
  it
• 11:33
  offer
• 11:33
  and
• 11:33
  why
• 11:34
  are
• 11:34
  you
• 11:34
  doing
• 11:34
  it?
• 11:35
  Yes.
• 11:35
  But
• 11:36
  luckily
• 11:36
  literally
• 11:37
  my
• 11:37
  favorite
• 11:38
  questions
• 11:39
  the
• 11:40
  planet
• 11:40
  so
• 11:41
  okay,
• 11:42
  so
• 11:43
  I
• 11:43
  know
• 11:43
  you
• 11:43
  mentioned
• 11:44
  in
• 11:44
  my
• 11:44
  bio
• 11:45
  and
• 11:45
  I
• 11:45
  just
• 11:45
  talked
• 11:46
  about
• 11:46
  being
• 11:46
  a
• 11:46
  general
• 11:47
  counsel
• 11:47
  the
• 11:47
  high
• 11:48
  growth
• 11:48
  private
• 11:48
  companies
• 11:49
  but
• 11:49
  it
• 11:49
  is
• 11:49
  a
• 11:50
  very
• 11:50
  important
• 11:51
  starting
• 11:51
  point
• 11:52
  to
• 11:52
  explain
• 11:52
  this
• 11:53
  because
• 11:54
  I
• 11:55
  was
• 11:55
  in
• 11:55
  the
• 11:55
  seat
• 11:56
  where
• 11:57
  for
• 11:57
  multiple
• 11:58
  companies
• 11:58
  I
• 11:59
  was
• 12:00
  watching
• 12:00
  while
• 12:01
  they
• 12:01
  raised
• 12:01
  money,
• 12:02
  while
• 12:03
  they
• 12:04
  added
• 12:04
  advisors
• 12:05
  or
• 12:05
  didn't
• 12:05
  add
• 12:06
  advisors,
• 12:07
  what
• 12:07
  happened
• 12:08
  with
• 12:08
  their
• 12:08
  boards
• 12:08
  or
• 12:09
  more
• 12:09
  often
• 12:09
  than
• 12:09
  not
• 12:10
  what
• 12:10
  did
• 12:10
  not
• 12:10
  happen.
• 12:12
  And
• 12:13
  really
• 12:13
  what
• 12:14
  I
• 12:14
  saw
• 12:14
  was
• 12:15
  was
• 12:15
  this
• 12:16
  incredible
• 12:17
  just
• 12:18
  confusion
• 12:19
  and
• 12:19
  blind
• 12:20
  leading
• 12:20
  the
• 12:20
  blind
• 12:21
  in
• 12:21
  the
• 12:21
  private
• 12:22
  sector.
• 12:23
  So
• 12:23
  people
• 12:23
  not
• 12:24
  knowing
• 12:24
  what
• 12:24
  they
• 12:24
  didn't
• 12:25
  know.
• 12:25
  An
• 12:26
  absence
• 12:27
  of
• 12:27
  real
• 12:28
  strategy
• 12:29
  framework
• 12:29
  benchmarks
• 12:30
  that
• 12:30
  were
• 12:31
  generally
• 12:31
  accepted
• 12:32
  and
• 12:32
  in
• 12:33
  the
• 12:33
  in
• 12:33
  that
• 12:34
  absence
• 12:34
  of
• 12:35
  a
• 12:35
  transparent
• 12:36
  strategic
• 12:36
  resource
• 12:37
  when
• 12:37
  it's
• 12:37
  opaque,
• 12:38
  when
• 12:38
  it's
• 12:39
  very
• 12:39
  idiosyncratic,
• 12:40
  when
• 12:40
  everyone
• 12:40
  has
• 12:41
  an
• 12:41
  opinion
• 12:41
  but
• 12:41
  no
• 12:42
  one
• 12:42
  really
• 12:42
  knows
• 12:43
  when
• 12:43
  the
• 12:43
  information
• 12:44
  is
• 12:44
  gate
• 12:44
  kept
• 12:45
  behind
• 12:45
  really
• 12:45
  high
• 12:46
  hourly
• 12:46
  fees
• 12:47
  and
• 12:48
  that
• 12:48
  information
• 12:48
  isn't
• 12:49
  necessarily
• 12:50
  a
• 12:51
  best
• 12:51
  practice
• 12:52
  that
• 12:52
  results
• 12:53
  in
• 12:54
  founders
• 12:55
  just
• 12:55
  not
• 12:56
  leveraging
• 12:57
  advisory
• 12:57
  and
• 12:57
  governing
• 12:58
  boards
• 12:58
  in
• 12:58
  the
• 12:58
  private
• 12:59
  sector.
• 12:59
  So
• 12:59
  they're
• 13:00
  not
• 13:00
  like
• 13:01
  systematically
• 13:02
  not
• 13:02
  getting
• 13:02
  nearly
• 13:03
  as
• 13:03
  much
• 13:03
  value
• 13:04
  right
• 13:05
  of
• 13:06
  these
• 13:06
  people
• 13:07
  relationships
• 13:08
  that
• 13:08
  they
• 13:09
  debt.
• 13:10
  If
• 13:10
  there
• 13:11
  was
• 13:11
  clarity,
• 13:13
  they
• 13:13
  had
• 13:13
  a
• 13:13
  path
• 13:13
  they
• 13:14
  were
• 13:14
  following
• 13:14
  from
• 13:14
  day
• 13:15
  one.
• 13:15
  So
• 13:15
  I
• 13:15
  mean
• 13:15
  from
• 13:16
  having
• 13:16
  the
• 13:16
  idea
• 13:17
  and
• 13:18
  you
• 13:18
  go
• 13:18
  to
• 13:18
  incorporate
• 13:20
  and
• 13:20
  to
• 13:20
  get
• 13:20
  to
• 13:21
  the
• 13:21
  point
• 13:21
  of
• 13:21
  now
• 13:21
  you're
• 13:22
  pre
• 13:22
  seed,
• 13:23
  now
• 13:23
  you
• 13:23
  maybe
• 13:24
  have
• 13:24
  a
• 13:24
  stock
• 13:24
  incentive
• 13:25
  plan.
• 13:25
  You
• 13:25
  could
• 13:25
  think
• 13:26
  about
• 13:26
  issuing
• 13:26
  equity
• 13:27
  to
• 13:27
  advisors
• 13:28
  to
• 13:28
  okay,
• 13:28
  now
• 13:29
  I'm
• 13:29
  seed
• 13:29
  and
• 13:30
  I'm
• 13:30
  going
• 13:30
  to
• 13:30
  go
• 13:31
  and
• 13:31
  negotiate
• 13:31
  a
• 13:31
  term
• 13:32
  sheet
• 13:32
  with
• 13:32
  institutional
• 13:33
  investors.
• 13:33
  I
• 13:34
  might
• 13:34
  start
• 13:34
  to
• 13:34
  think
• 13:34
  about
• 13:35
  my
• 13:35
  governing
• 13:35
  board.
• 13:37
  All
• 13:37
  of
• 13:37
  that
• 13:37
  whole
• 13:38
  arc,
• 13:38
  that
• 13:38
  whole
• 13:39
  pre
• 13:39
  seed
• 13:39
  through
• 13:39
  series
• 13:40
  A.
• 13:40
  Those
• 13:41
  founders
• 13:41
  are
• 13:42
  generally
• 13:42
  in
• 13:42
  the
• 13:43
  dark.
• 13:43
  The
• 13:43
  one
• 13:44
  like
• 13:44
  you,
• 13:44
  Coco,
• 13:45
  who
• 13:45
  have
• 13:45
  done
• 13:45
  this
• 13:45
  multiple
• 13:46
  times,
• 13:46
  you're
• 13:47
  not
• 13:47
  right.
• 13:47
  You
• 13:47
  come
• 13:48
  to
• 13:48
  the
• 13:48
  gate,
• 13:48
  if
• 13:48
  you
• 13:49
  start
• 13:49
  your
• 13:49
  company
• 13:49
  number
• 13:50
  six,
• 13:50
  you
• 13:51
  will
• 13:51
  have
• 13:51
  an
• 13:51
  idea
• 13:52
  of
• 13:52
  what
• 13:52
  to
• 13:52
  do
• 13:53
  and
• 13:53
  what
• 13:53
  how
• 13:54
  to
• 13:54
  leverage
• 13:54
  these
• 13:55
  relationships
• 13:55
  and
• 13:56
  how
• 13:56
  to
• 13:56
  get
• 13:56
  value
• 13:56
  out
• 13:57
  of
• 13:57
  these
• 13:57
  relationships
• 13:58
  and
• 13:58
  when
• 13:58
  that
• 13:58
  can
• 13:59
  help
• 13:59
  move
• 13:59
  you
• 13:59
  along
• 13:59
  as
• 14:00
  a
• 14:00
  company.
• 14:01
  First
• 14:01
  time
• 14:02
  founders
• 14:02
  don't
• 14:02
  have
• 14:02
  that.
• 14:03
  And
• 14:03
  even
• 14:03
  experienced
• 14:04
  founders
• 14:05
  the
• 14:06
  importance
• 14:06
  of
• 14:06
  it.
• 14:06
  And
• 14:06
  so
• 14:07
  would
• 14:07
  love
• 14:07
  to
• 14:07
  have
• 14:07
  a
• 14:07
  resource
• 14:08
  that
• 14:08
  makes
• 14:08
  it
• 14:08
  better.
• 14:09
  So
• 14:09
  that
• 14:10
  I
• 14:10
  saw
• 14:11
  this
• 14:11
  need
• 14:12
  because
• 14:12
  I
• 14:12
  was
• 14:12
  in
• 14:12
  that
• 14:13
  seat
• 14:13
  and
• 14:14
  able
• 14:15
  to
• 14:15
  start
• 14:16
  just
• 14:16
  actually
• 14:17
  questioning
• 14:17
  what
• 14:17
  I
• 14:18
  was
• 14:18
  seeing
• 14:18
  and
• 14:18
  challenging
• 14:19
  the
• 14:19
  assumption
• 14:20
  that
• 14:20
  everyone
• 14:20
  knew
• 14:20
  what
• 14:20
  they
• 14:20
  were
• 14:21
  doing
• 14:21
  because
• 14:21
  they
• 14:21
  didn't.
• 14:22
  So
• 14:22
  that
• 14:23
  gave
• 14:23
  me
• 14:23
  that
• 14:23
  first
• 14:24
  insight.
• 14:24
  And
• 14:24
  then
• 14:25
  of
• 14:25
  course
• 14:25
  the
• 14:25
  second
• 14:25
  insight.
• 14:26
  I
• 14:27
  was
• 14:27
  watching
• 14:27
  male
• 14:28
  colleagues
• 14:28
  like
• 14:28
  you
• 14:29
  described
• 14:29
  in
• 14:29
  the
• 14:29
  intro
• 14:30
  about
• 14:30
  me.
• 14:30
  I
• 14:31
  was
• 14:31
  watching
• 14:32
  all
• 14:32
  of
• 14:32
  this
• 14:32
  money
• 14:33
  and
• 14:33
  power
• 14:34
  just
• 14:34
  all
• 14:34
  of
• 14:34
  a
• 14:34
  sudden
• 14:34
  be
• 14:35
  created
• 14:35
  and
• 14:35
  get
• 14:35
  disseminated
• 14:36
  and
• 14:37
  I'm
• 14:37
  filing
• 14:37
  the
• 14:37
  paperwork
• 14:38
  for
• 14:38
  it,
• 14:38
  but
• 14:38
  I'm
• 14:39
  not
• 14:39
  sharing
• 14:39
  in
• 14:39
  it.
• 14:39
  And
• 14:40
  it
• 14:40
  was
• 14:40
  that
• 14:40
  feeling
• 14:41
  of
• 14:41
  why?
• 14:41
  What
• 14:42
  am
• 14:42
  I
• 14:42
  missing?
• 14:43
  Why
• 14:43
  am
• 14:43
  I
• 14:43
  not
• 14:44
  in
• 14:44
  the
• 14:44
  loop?
• 14:44
  And
• 14:45
  then
• 14:45
  of
• 14:45
  course
• 14:45
  you
• 14:45
  start
• 14:46
  to
• 14:46
  peel
• 14:46
  back
• 14:46
  that
• 14:47
  onion
• 14:47
  and
• 14:47
  you
• 14:47
  realize,
• 14:48
  oh,
• 14:48
  98%
• 14:49
  of
• 14:49
  funded
• 14:49
  founders
• 14:50
  are
• 14:50
  men.
• 14:50
  91%
• 14:51
  of
• 14:51
  people
• 14:52
  writing
• 14:52
  checks
• 14:52
  are
• 14:53
  men.
• 14:53
  Everyone
• 14:54
  who's
• 14:54
  participating
• 14:55
  in
• 14:55
  this
• 14:55
  are
• 14:56
  men.
• 14:57
  This
• 14:57
  is
• 14:57
  why
• 14:58
  they
• 14:58
  are
• 14:58
  making
• 14:58
  a
• 14:59
  lot
• 14:59
  of
• 14:59
  money
• 14:59
  and
• 14:59
  they
• 14:59
  are
• 15:00
  having
• 15:00
  a
• 15:00
  great
• 15:00
  time
• 15:01
  and
• 15:01
  we're
• 15:02
  not
• 15:02
  and
• 15:02
  that
• 15:03
  and
• 15:03
  I
• 15:03
  don't
• 15:04
  think
• 15:04
  that's
• 15:04
  good
• 15:05
  for
• 15:05
  everyone,
• 15:06
  not
• 15:06
  just
• 15:07
  for
• 15:07
  us.
• 15:07
  Totally.
• 15:08
  So
• 15:08
  I
• 15:08
  start
• 15:08
  seeing
• 15:08
  that
• 15:09
  and
• 15:09
  then
• 15:09
  I
• 15:10
  wanted
• 15:10
  that
• 15:10
  was
• 15:11
  the
• 15:11
  other
• 15:11
  side
• 15:11
  of
• 15:12
  okay,
• 15:12
  how
• 15:12
  do
• 15:12
  I
• 15:12
  get
• 15:13
  involved.
• 15:13
  And
• 15:14
  it
• 15:14
  was
• 15:14
  realizing
• 15:15
  that
• 15:16
  same
• 15:16
  opacity,
• 15:18
  total
• 15:19
  lack
• 15:19
  of
• 15:19
  a
• 15:19
  playbook,
• 15:20
  total
• 15:21
  lack
• 15:21
  of
• 15:21
  clarity
• 15:22
  around
• 15:22
  what
• 15:23
  is
• 15:23
  an
• 15:23
  advisory
• 15:24
  board,
• 15:24
  what
• 15:24
  is
• 15:25
  informal
• 15:25
  advisor
• 15:26
  relationship
• 15:27
  versus
• 15:27
  a
• 15:27
  formal
• 15:28
  advisor
• 15:28
  relationship
• 15:29
  versus
• 15:29
  an
• 15:29
  observer
• 15:30
  seat
• 15:30
  on
• 15:30
  a
• 15:30
  governing
• 15:31
  board
• 15:31
  versus
• 15:31
  an
• 15:31
  independent
• 15:32
  director.
• 15:33
  I
• 15:33
  even
• 15:34
  me
• 15:34
  being
• 15:34
  A
• 15:34
  tech
• 15:35
  lawyer,
• 15:35
  general
• 15:35
  counsel,
• 15:36
  helping
• 15:36
  companies
• 15:37
  think
• 15:37
  through
• 15:38
  these
• 15:38
  things.
• 15:38
  I
• 15:38
  wasn't
• 15:39
  100%
• 15:39
  sure,
• 15:41
  like
• 15:41
  not
• 15:42
  even
• 15:42
  close.
• 15:42
  And
• 15:43
  no
• 15:43
  one
• 15:44
  was.
• 15:44
  So
• 15:45
  it
• 15:45
  was
• 15:45
  recognizing
• 15:46
  this.
• 15:47
  There's
• 15:47
  just
• 15:47
  an
• 15:47
  absence
• 15:48
  of
• 15:48
  infrastructure
• 15:49
  in
• 15:50
  the
• 15:50
  private
• 15:50
  sector.
• 15:50
  And
• 15:51
  it
• 15:51
  really,
• 15:51
  it's
• 15:51
  not
• 15:51
  even
• 15:52
  just
• 15:52
  from
• 15:52
  pre
• 15:53
  seed
• 15:53
  or
• 15:53
  Idea
• 15:54
  Stage
• 15:54
  through
• 15:54
  series
• 15:55
  A.
• 15:55
  Honestly,
• 15:56
  it's
• 15:56
  Idea
• 15:56
  Stage
• 15:56
  through
• 15:57
  ipo.
• 15:57
  It's
• 15:58
  that
• 15:58
  whole
• 15:59
  spectrum
• 16:00
  that
• 16:00
  this
• 16:00
  is
• 16:01
  a
• 16:01
  miss.
• 16:01
  And,
• 16:02
  and
• 16:02
  one
• 16:02
  thing
• 16:03
  that
• 16:03
  all.
• 16:04
  When
• 16:04
  I
• 16:05
  went
• 16:05
  on
• 16:05
  this
• 16:05
  massive,
• 16:06
  you
• 16:06
  know,
• 16:07
  five,
• 16:07
  six
• 16:07
  year
• 16:07
  journey
• 16:08
  of
• 16:08
  learning
• 16:09
  all
• 16:09
  about
• 16:09
  this,
• 16:09
  one
• 16:10
  of
• 16:10
  the
• 16:10
  things
• 16:10
  you
• 16:10
  realize
• 16:11
  is
• 16:11
  that
• 16:12
  all
• 16:12
  of
• 16:12
  the
• 16:12
  statistics
• 16:13
  that
• 16:13
  you
• 16:13
  ever
• 16:14
  hear
• 16:14
  when
• 16:15
  people
• 16:15
  talk
• 16:15
  about
• 16:15
  boards
• 16:16
  and
• 16:16
  everything
• 16:17
  you
• 16:17
  read
• 16:17
  about
• 16:17
  and
• 16:18
  all
• 16:18
  of
• 16:18
  the
• 16:18
  programs
• 16:19
  you
• 16:19
  can
• 16:19
  go
• 16:19
  sign
• 16:19
  up
• 16:20
  for
• 16:20
  and
• 16:20
  the
• 16:20
  certifications
• 16:21
  you
• 16:21
  can
• 16:21
  get
• 16:22
  and
• 16:22
  the
• 16:22
  board
• 16:22
  bios
• 16:23
  you
• 16:23
  can
• 16:23
  make,
• 16:23
  all
• 16:24
  of
• 16:24
  that
• 16:24
  is
• 16:24
  geared
• 16:25
  towards
• 16:26
  publicly
• 16:26
  traded
• 16:27
  companies.
• 16:27
  Yes.
• 16:28
  Less
• 16:28
  than
• 16:29
  1%
• 16:30
  of
• 16:30
  companies.
• 16:30
  Yeah.
• 16:31
  Which
• 16:31
  is
• 16:31
  less
• 16:32
  than
• 16:32
  15%
• 16:33
  of
• 16:33
  our
• 16:33
  economy
• 16:34
  and
• 16:34
  which
• 16:34
  is
• 16:34
  less
• 16:35
  than
• 16:35
  10%
• 16:36
  of
• 16:36
  our
• 16:36
  workforce.
• 16:36
  So
• 16:37
  actually
• 16:38
  90%
• 16:38
  of
• 16:39
  our
• 16:39
  workforce
• 16:39
  and
• 16:39
  85%
• 16:40
  of
• 16:40
  our
• 16:40
  economy
• 16:41
  and
• 16:41
  this
• 16:42
  is
• 16:42
  the
• 16:42
  silent
• 16:43
  opaque
• 16:44
  black
• 16:44
  box
• 16:44
  in
• 16:45
  the
• 16:45
  middle.
• 16:45
  That
• 16:45
  is
• 16:45
  all
• 16:46
  the
• 16:46
  money
• 16:46
  and
• 16:46
  power.
• 16:47
  That
• 16:47
  is
• 16:47
  why
• 16:47
  we
• 16:48
  get
• 16:48
  80
• 16:48
  cents
• 16:48
  on
• 16:49
  a
• 16:49
  dollar
• 16:49
  which
• 16:49
  is
• 16:50
  why
• 16:50
  we
• 16:50
  don't
• 16:50
  have
• 16:50
  maternity
• 16:51
  leave
• 16:51
  flashlight
• 16:52
  being
• 16:52
  shown
• 16:53
  in
• 16:53
  that
• 16:53
  private
• 16:53
  sector.
• 16:54
  All
• 16:54
  that
• 16:55
  capitalization
• 16:56
  and
• 16:56
  all
• 16:56
  of
• 16:56
  the
• 16:57
  decision
• 16:57
  making
• 16:57
  power
• 16:58
  is
• 16:58
  with
• 16:58
  one
• 16:59
  group.
• 17:00
  And
• 17:00
  I
• 17:00
  believe
• 17:01
  that
• 17:02
  the
• 17:02
  reason
• 17:02
  you
• 17:03
  know
• 17:03
  that
• 17:03
  honestly
• 17:04
  it
• 17:04
  comes
• 17:04
  down
• 17:04
  to
• 17:05
  structure.
• 17:05
  And
• 17:06
  because
• 17:07
  the
• 17:07
  boards
• 17:07
  themselves
• 17:08
  have
• 17:08
  lacked
• 17:09
  the
• 17:10
  clarity
• 17:10
  and
• 17:11
  the
• 17:11
  structure
• 17:11
  and
• 17:12
  the
• 17:12
  roadmap
• 17:12
  and
• 17:13
  the
• 17:13
  strategy,
• 17:13
  they
• 17:14
  don't
• 17:14
  get
• 17:14
  built.
• 17:15
  So
• 17:15
  they
• 17:15
  don't
• 17:15
  exist.
• 17:16
  They're
• 17:17
  not.
• 17:17
  Or
• 17:17
  if
• 17:17
  they
• 17:17
  exist,
• 17:18
  they're
• 17:18
  stagnant,
• 17:19
  they're
• 17:19
  not
• 17:19
  evolving,
• 17:20
  they're
• 17:20
  not
• 17:20
  involving,
• 17:21
  they're
• 17:21
  not
• 17:22
  including
• 17:24
  women.
• 17:24
  This
• 17:25
  would
• 17:25
  be
• 17:25
  the
• 17:25
  way
• 17:26
  that
• 17:26
  women
• 17:26
  would
• 17:26
  get
• 17:27
  to
• 17:27
  participate
• 17:27
  in
• 17:28
  capitalism.
• 17:28
  Because
• 17:29
  we're
• 17:29
  not
• 17:29
  getting
• 17:30
  funded
• 17:30
  and
• 17:30
  we're
• 17:30
  not
• 17:31
  the
• 17:31
  investor,
• 17:32
  but
• 17:32
  we
• 17:32
  are
• 17:32
  not
• 17:33
  able
• 17:33
  to
• 17:33
  get
• 17:33
  in
• 17:34
  and
• 17:34
  we're
• 17:34
  not
• 17:35
  on
• 17:35
  the
• 17:35
  capitalization
• 17:36
  tables
• 17:36
  and
• 17:36
  we're
• 17:37
  not
• 17:37
  sitting
• 17:37
  around
• 17:37
  those
• 17:38
  tables
• 17:38
  making
• 17:38
  decisions
• 17:39
  in
• 17:39
  the
• 17:39
  private
• 17:39
  sector
• 17:40
  out
• 17:40
  our
• 17:41
  influence
• 17:41
  in
• 17:42
  that
• 17:42
  opaque
• 17:43
  giant
• 17:43
  center.
• 17:44
  I
• 17:44
  think
• 17:45
  that
• 17:46
  has
• 17:46
  a
• 17:46
  lot
• 17:46
  to
• 17:46
  do
• 17:46
  with
• 17:47
  a
• 17:47
  lot
• 17:47
  of
• 17:47
  the
• 17:47
  inequities
• 17:48
  that
• 17:48
  we
• 17:48
  see
• 17:49
  when
• 17:49
  you
• 17:49
  look
• 17:49
  at
• 17:49
  any
• 17:50
  of
• 17:50
  the
• 17:50
  downstream
• 17:51
  statistics.
• 17:52
  So
• 17:52
  that's
• 17:53
  why
• 17:53
  the
• 17:53
  fourth
• 17:53
  effect,
• 17:54
  we
• 17:54
  exist
• 17:54
  because
• 17:55
  it
• 17:55
  was
• 17:55
  first,
• 17:56
  it's
• 17:56
  okay,
• 17:57
  we
• 17:57
  hate
• 17:57
  this.
• 17:57
  How
• 17:57
  do
• 17:57
  we
• 17:58
  solve
• 17:58
  it?
• 17:58
  Is
• 17:59
  it
• 17:59
  the
• 17:59
  women?
• 17:59
  Do
• 17:59
  we
• 18:00
  educate
• 18:00
  the
• 18:00
  women
• 18:00
  more?
• 18:01
  Do
• 18:01
  we
• 18:01
  match
• 18:01
  women?
• 18:02
  No,
• 18:02
  that's
• 18:03
  not
• 18:03
  it.
• 18:03
  It's
• 18:04
  Idea
• 18:04
  Stage
• 18:05
  through
• 18:05
  ipo.
• 18:06
  These
• 18:06
  companies
• 18:07
  are
• 18:07
  not
• 18:08
  following
• 18:08
  a
• 18:08
  playbook
• 18:09
  and
• 18:09
  they
• 18:09
  don't
• 18:10
  have
• 18:10
  an
• 18:10
  Easy
• 18:11
  tool.
• 18:12
  A
• 18:12
  SaaS
• 18:12
  product
• 18:13
  that's
• 18:13
  making
• 18:13
  it
• 18:14
  super
• 18:14
  easy.
• 18:14
  No
• 18:15
  lawyers
• 18:16
  where
• 18:16
  they
• 18:16
  can
• 18:17
  understand
• 18:18
  exactly
• 18:19
  who
• 18:19
  to
• 18:19
  tap
• 18:19
  when,
• 18:20
  how
• 18:21
  to
• 18:21
  paper
• 18:22
  that
• 18:22
  relationship,
• 18:23
  how
• 18:23
  to
• 18:24
  vest
• 18:24
  equity,
• 18:24
  how
• 18:25
  to
• 18:25
  get
• 18:25
  value,
• 18:26
  how
• 18:26
  to
• 18:26
  pause
• 18:27
  vesting
• 18:27
  of
• 18:27
  equity,
• 18:28
  how
• 18:28
  to
• 18:28
  switch
• 18:28
  people
• 18:29
  in
• 18:29
  and
• 18:29
  out,
• 18:29
  how
• 18:30
  to
• 18:30
  mature,
• 18:30
  go
• 18:31
  grow
• 18:31
  their
• 18:31
  business,
• 18:32
  hit
• 18:32
  milestones,
• 18:33
  fundraise,
• 18:33
  etc.
• 18:35
  And
• 18:35
  open
• 18:35
  up
• 18:36
  those
• 18:36
  seats
• 18:36
  and
• 18:36
  involve
• 18:37
  people
• 18:37
  and
• 18:38
  that.
• 18:38
  So
• 18:38
  that's
• 18:39
  what
• 18:39
  our
• 18:39
  tool
• 18:39
  is
• 18:40
  really
• 18:40
  all
• 18:40
  about.
• 18:41
  And
• 18:41
  that's
• 18:41
  what
• 18:41
  we're
• 18:42
  doing.
• 18:42
  And
• 18:42
  so
• 18:42
  we're
• 18:43
  in
• 18:43
  the
• 18:43
  business
• 18:44
  of
• 18:44
  growing
• 18:45
  crops
• 18:45
  of
• 18:45
  board
• 18:46
  seats.
• 18:46
  Yes.
• 18:47
  It's
• 18:47
  really
• 18:48
  fascinating
• 18:48
  what
• 18:49
  you're
• 18:49
  saying.
• 18:49
  So
• 18:50
  I'm
• 18:50
  listening
• 18:50
  to
• 18:50
  you.
• 18:50
  And
• 18:51
  the
• 18:51
  1%
• 18:52
  of
• 18:52
  companies
• 18:53
  are
• 18:53
  public.
• 18:54
  And
• 18:54
  of
• 18:54
  course
• 18:55
  all
• 18:55
  of
• 18:55
  those
• 18:55
  have
• 18:56
  boards
• 18:56
  because
• 18:56
  it's
• 18:57
  required.
• 18:58
  And
• 18:58
  then
• 18:59
  the
• 18:59
  rest
• 19:00
  mostly
• 19:01
  don't.
• 19:01
  Like
• 19:02
  some
• 19:02
  regulated
• 19:02
  businesses
• 19:03
  do
• 19:03
  require
• 19:04
  it,
• 19:04
  but
• 19:04
  then
• 19:04
  it's
• 19:04
  like
• 19:05
  questions
• 19:06
  or
• 19:06
  they
• 19:06
  have
• 19:06
  investors
• 19:07
  that
• 19:07
  require
• 19:08
  it,
• 19:08
  but
• 19:09
  then
• 19:09
  it's
• 19:10
  not
• 19:10
  necessarily
• 19:11
  because
• 19:11
  it's
• 19:11
  what's
• 19:11
  best
• 19:12
  for
• 19:12
  the
• 19:12
  business.
• 19:13
  It's
• 19:13
  built
• 19:14
  for
• 19:14
  reasons
• 19:14
  other
• 19:15
  than
• 19:15
  truly
• 19:17
  providing
• 19:18
  value
• 19:18
  and
• 19:20
  different
• 19:20
  thoughts
• 19:21
  and
• 19:21
  expertise.
• 19:22
  Like
• 19:23
  what
• 19:23
  in
• 19:23
  your
• 19:24
  mind,
• 19:24
  what
• 19:24
  is
• 19:25
  the
• 19:25
  purpose
• 19:26
  of
• 19:26
  an
• 19:26
  advisory
• 19:27
  board
• 19:27
  or
• 19:28
  a
• 19:28
  board.
• 19:28
  Okay,
• 19:29
  what's
• 19:29
  the
• 19:29
  value
• 19:30
  to
• 19:30
  a
• 19:30
  company?
• 19:30
  To
• 19:31
  a
• 19:31
  founder?
• 19:32
  Yes.
• 19:32
  Okay.
• 19:33
  So
• 19:33
  such
• 19:33
  a
• 19:33
  good
• 19:34
  question.
• 19:34
  And
• 19:35
  even
• 19:35
  I
• 19:35
  just
• 19:35
  want
• 19:35
  to
• 19:36
  even
• 19:36
  just
• 19:36
  touch
• 19:37
  on
• 19:37
  a
• 19:37
  little
• 19:37
  bit
• 19:37
  of
• 19:37
  what
• 19:37
  you
• 19:38
  just
• 19:38
  said
• 19:38
  there
• 19:38
  because.
• 19:40
  Okay,
• 19:41
  so
• 19:42
  before
• 19:42
  a
• 19:42
  company
• 19:43
  becomes
• 19:43
  public,
• 19:44
  because
• 19:44
  once
• 19:44
  they
• 19:45
  become
• 19:45
  public,
• 19:45
  like
• 19:45
  you
• 19:46
  said,
• 19:46
  there's
• 19:46
  all
• 19:46
  this
• 19:46
  regulation
• 19:47
  now
• 19:48
  there
• 19:48
  is
• 19:48
  transparency.
• 19:49
  Now
• 19:50
  the
• 19:50
  publicly
• 19:51
  traded
• 19:52
  company
• 19:52
  has
• 19:52
  this
• 19:52
  legal
• 19:53
  obligation.
• 19:54
  They're
• 19:54
  going
• 19:54
  to
• 19:54
  have
• 19:54
  a
• 19:54
  bunch
• 19:55
  of
• 19:55
  independent
• 19:55
  directors,
• 19:56
  and
• 19:56
  those
• 19:57
  people
• 19:57
  are
• 19:57
  people
• 19:58
  who
• 19:58
  didn't
• 19:59
  write
• 19:59
  big
• 19:59
  giant
• 19:59
  checks.
• 20:00
  And
• 20:00
  they're
• 20:00
  not
• 20:01
  executives
• 20:02
  in
• 20:02
  the
• 20:02
  company.
• 20:02
  And
• 20:03
  they're
• 20:03
  sitting
• 20:03
  around
• 20:04
  the
• 20:04
  table.
• 20:05
  When
• 20:05
  we're
• 20:05
  looking
• 20:05
  at
• 20:06
  that
• 20:06
  90,
• 20:06
  85%
• 20:07
  of
• 20:07
  the
• 20:07
  economy
• 20:08
  that's
• 20:08
  not
• 20:08
  there
• 20:08
  yet.
• 20:09
  Yeah.
• 20:10
  In
• 20:10
  the
• 20:10
  United
• 20:11
  States
• 20:11
  especially,
• 20:12
  we're
• 20:12
  a
• 20:12
  nation
• 20:12
  of
• 20:13
  cowboys.
• 20:13
  So
• 20:14
  we
• 20:14
  do
• 20:14
  not
• 20:14
  like
• 20:15
  rules.
• 20:15
  We
• 20:15
  do
• 20:15
  not
• 20:16
  want
• 20:16
  anyone
• 20:16
  to
• 20:16
  tell
• 20:16
  us
• 20:17
  what
• 20:17
  to
• 20:17
  do.
• 20:17
  We
• 20:18
  don't
• 20:18
  want
• 20:18
  trans.
• 20:19
  But
• 20:19
  we
• 20:19
  don't
• 20:19
  want
• 20:19
  transparency.
• 20:20
  Yes.
• 20:21
  Less
• 20:22
  cowboys
• 20:22
  than
• 20:22
  us.
• 20:23
  So
• 20:23
  there's.
• 20:24
  It's
• 20:24
  a
• 20:24
  little
• 20:25
  like
• 20:25
  they're
• 20:25
  a
• 20:25
  little
• 20:26
  quicker
• 20:26
  to
• 20:27
  get
• 20:27
  the
• 20:27
  benefit
• 20:28
  of
• 20:28
  some
• 20:28
  sort
• 20:29
  of
• 20:29
  governance
• 20:29
  in
• 20:29
  the
• 20:29
  private
• 20:30
  sector.
• 20:31
  Of
• 20:31
  course,
• 20:32
  people
• 20:32
  could
• 20:32
  argue
• 20:33
  it
• 20:33
  might
• 20:33
  slow
• 20:33
  them
• 20:34
  down
• 20:34
  as
• 20:34
  well,
• 20:35
  having
• 20:36
  more
• 20:36
  transparency.
• 20:37
  But
• 20:38
  setting
• 20:38
  that
• 20:38
  aside,
• 20:39
  wherever
• 20:39
  you
• 20:40
  fall
• 20:40
  on
• 20:40
  that,
• 20:40
  if
• 20:41
  we
• 20:41
  look
• 20:41
  at
• 20:41
  this
• 20:42
  giant
• 20:42
  private
• 20:43
  sector,
• 20:44
  no
• 20:44
  one
• 20:44
  is
• 20:44
  requiring
• 20:45
  the
• 20:45
  company
• 20:46
  to
• 20:46
  do
• 20:46
  anything
• 20:47
  with
• 20:47
  this
• 20:48
  governing
• 20:48
  board
• 20:49
  that
• 20:49
  exists.
• 20:50
  But
• 20:50
  what
• 20:51
  ends
• 20:51
  up
• 20:51
  happening
• 20:52
  in
• 20:52
  any
• 20:52
  company
• 20:53
  if
• 20:53
  it's
• 20:54
  really
• 20:54
  growing
• 20:54
  and
• 20:55
  scaling,
• 20:56
  typically
• 20:56
  it's
• 20:56
  taking
• 20:57
  outside
• 20:57
  capital
• 20:58
  from
• 20:59
  institutional
• 20:59
  investors.
• 21:00
  And
• 21:00
  those
• 21:01
  investors
• 21:01
  are
• 21:02
  taking
• 21:02
  board
• 21:03
  seats
• 21:03
  because
• 21:04
  they
• 21:04
  want
• 21:04
  to
• 21:05
  have
• 21:05
  a
• 21:06
  hand
• 21:06
  in
• 21:06
  controlling
• 21:07
  what
• 21:07
  happens
• 21:07
  to
• 21:07
  their
• 21:08
  investment.
• 21:08
  Their
• 21:09
  allegiance
• 21:10
  Is
• 21:10
  with
• 21:10
  their
• 21:10
  LPs
• 21:11
  and
• 21:11
  with
• 21:11
  their
• 21:11
  fund.
• 21:12
  Sometimes
• 21:12
  that
• 21:12
  aligns
• 21:13
  with
• 21:13
  the
• 21:13
  company.
• 21:13
  It
• 21:13
  doesn't
• 21:14
  always
• 21:14
  align
• 21:15
  perfectly
• 21:15
  with,
• 21:16
  you
• 21:16
  know,
• 21:17
  certainly
• 21:17
  what
• 21:18
  the
• 21:18
  founder
• 21:19
  cares
• 21:19
  about.
• 21:19
  And
• 21:20
  then
• 21:20
  those
• 21:20
  are
• 21:21
  the
• 21:21
  other
• 21:21
  people
• 21:21
  sitting
• 21:22
  on
• 21:22
  that
• 21:22
  governing
• 21:22
  board.
• 21:23
  It's
• 21:23
  the
• 21:23
  founders.
• 21:24
  They
• 21:24
  have
• 21:24
  their
• 21:24
  own
• 21:25
  agenda
• 21:26
  and
• 21:26
  usually
• 21:28
  lines
• 21:28
  with
• 21:29
  what's
• 21:29
  best
• 21:29
  for
• 21:29
  the
• 21:30
  company.
• 21:30
  But
• 21:30
  not
• 21:30
  always,
• 21:30
  not
• 21:31
  always.
• 21:31
  If
• 21:32
  they're
• 21:32
  planning
• 21:32
  to
• 21:33
  exit
• 21:33
  soon,
• 21:33
  then.
• 21:34
  It's,
• 21:34
  it
• 21:34
  may
• 21:34
  not
• 21:35
  right
• 21:35
  be
• 21:35
  not.
• 21:36
  And
• 21:36
  sometimes
• 21:37
  what
• 21:37
  they
• 21:37
  want
• 21:37
  lines
• 21:38
  up
• 21:38
  with
• 21:38
  the
• 21:38
  investors,
• 21:38
  sometimes
• 21:39
  it
• 21:39
  doesn't.
• 21:40
  So
• 21:40
  that's
• 21:40
  why
• 21:40
  there
• 21:40
  is
• 21:41
  this
• 21:41
  third
• 21:41
  leg
• 21:42
  of
• 21:42
  the
• 21:42
  stool.
• 21:43
  And
• 21:43
  this
• 21:43
  is
• 21:43
  called
• 21:44
  independent
• 21:44
  director,
• 21:45
  it's
• 21:45
  called
• 21:45
  non
• 21:45
  executive
• 21:46
  director,
• 21:46
  it
• 21:47
  goes
• 21:47
  by
• 21:47
  many
• 21:47
  names.
• 21:48
  It's
• 21:48
  the
• 21:48
  same
• 21:49
  thing.
• 21:49
  It
• 21:49
  just
• 21:49
  means
• 21:50
  they
• 21:51
  don't
• 21:51
  have
• 21:52
  the
• 21:52
  same
• 21:53
  agenda,
• 21:53
  the
• 21:54
  same
• 21:54
  outside
• 21:56
  set
• 21:56
  of
• 21:56
  priorities.
• 21:57
  Instead,
• 21:58
  that
• 21:58
  person
• 21:59
  can
• 21:59
  care
• 22:00
  only
• 22:01
  about
• 22:02
  what
• 22:02
  is
• 22:02
  in
• 22:02
  the
• 22:03
  best
• 22:03
  interest
• 22:03
  of
• 22:03
  the
• 22:04
  company.
• 22:04
  And
• 22:04
  the
• 22:05
  company
• 22:05
  is
• 22:05
  not
• 22:05
  the
• 22:05
  founder.
• 22:06
  The
• 22:06
  company
• 22:06
  is
• 22:06
  not
• 22:07
  the
• 22:07
  investors.
• 22:07
  The
• 22:07
  company
• 22:08
  is
• 22:09
  the
• 22:09
  company.
• 22:10
  So
• 22:11
  when,
• 22:11
  and
• 22:11
  there
• 22:11
  have
• 22:12
  been
• 22:12
  enough
• 22:12
  studies
• 22:13
  now
• 22:13
  that
• 22:14
  when
• 22:15
  private
• 22:15
  sector
• 22:15
  companies
• 22:16
  do
• 22:16
  have
• 22:17
  that
• 22:17
  third
• 22:17
  leg
• 22:18
  of
• 22:18
  the
• 22:18
  stool,
• 22:19
  they
• 22:19
  make
• 22:19
  more
• 22:19
  money.
• 22:20
  And,
• 22:20
  and
• 22:20
  it's,
• 22:21
  and
• 22:21
  a
• 22:21
  lot
• 22:21
  of
• 22:21
  times
• 22:22
  it's
• 22:22
  really
• 22:22
  because
• 22:23
  what
• 22:23
  it's,
• 22:24
  it's
• 22:24
  risk
• 22:24
  adjusted
• 22:25
  decision
• 22:25
  making.
• 22:27
  So
• 22:27
  in,
• 22:27
  in
• 22:27
  critical
• 22:28
  moments,
• 22:29
  having
• 22:29
  that
• 22:29
  independent
• 22:30
  perspective
• 22:30
  can
• 22:31
  really
• 22:31
  make
• 22:31
  a
• 22:32
  difference
• 22:32
  in
• 22:32
  terms
• 22:33
  of
• 22:33
  a
• 22:33
  company's
• 22:34
  well
• 22:34
  being
• 22:34
  and
• 22:34
  profitability.
• 22:36
  It's
• 22:36
  also
• 22:36
  about
• 22:37
  capturing
• 22:38
  new
• 22:38
  markets
• 22:38
  and
• 22:39
  expanding
• 22:39
  in
• 22:39
  the
• 22:39
  market
• 22:40
  you're
• 22:40
  in
• 22:40
  because
• 22:41
  you
• 22:41
  again
• 22:42
  are
• 22:42
  have
• 22:42
  an
• 22:43
  influence
• 22:44
  or
• 22:44
  have
• 22:44
  a
• 22:44
  perspective
• 22:45
  that's
• 22:45
  free
• 22:45
  of
• 22:45
  influence
• 22:46
  and
• 22:47
  that
• 22:47
  can
• 22:48
  be
• 22:48
  tapping
• 22:48
  into
• 22:49
  a
• 22:49
  skill
• 22:49
  set
• 22:50
  that
• 22:50
  complements
• 22:50
  the
• 22:51
  other
• 22:51
  people.
• 22:52
  So
• 22:52
  generally
• 22:53
  speaking,
• 22:54
  if
• 22:54
  the
• 22:55
  private
• 22:55
  company
• 22:56
  boards
• 22:56
  that
• 22:57
  have
• 22:57
  no
• 22:57
  requirement
• 22:58
  or
• 22:58
  obligation,
• 22:59
  if
• 22:59
  they
• 23:00
  actually
• 23:00
  take
• 23:01
  advantage
• 23:01
  of
• 23:01
  that
• 23:01
  third
• 23:02
  leg
• 23:02
  stool,
• 23:03
  they
• 23:04
  do
• 23:04
  better,
• 23:04
  they
• 23:04
  make
• 23:05
  more
• 23:05
  money.
• 23:06
  That's
• 23:06
  also
• 23:07
  really
• 23:07
  important
• 23:07
  to
• 23:08
  note
• 23:08
  and
• 23:08
  this
• 23:08
  is
• 23:08
  just
• 23:08
  very
• 23:09
  pragmatic
• 23:10
  because
• 23:12
  91%
• 23:13
  of
• 23:13
  the
• 23:13
  institutional
• 23:14
  investors
• 23:15
  that
• 23:15
  take
• 23:15
  seats
• 23:15
  on
• 23:16
  boards
• 23:16
  are
• 23:16
  men
• 23:17
  and
• 23:17
  because
• 23:18
  98%
• 23:18
  of
• 23:19
  funded
• 23:19
  founders
• 23:19
  are
• 23:19
  going
• 23:20
  to
• 23:20
  be
• 23:20
  men,
• 23:20
  that
• 23:21
  this
• 23:22
  is
• 23:22
  the
• 23:22
  only
• 23:22
  way
• 23:23
  to
• 23:23
  have
• 23:24
  a
• 23:24
  different
• 23:24
  gender
• 23:25
  in
• 23:25
  the
• 23:25
  room.
• 23:25
  Usually
• 23:26
  you
• 23:26
  don't
• 23:27
  have
• 23:28
  that
• 23:28
  third
• 23:28
  leg
• 23:28
  of
• 23:29
  the
• 23:29
  stool.
• 23:29
  By
• 23:30
  definition
• 23:30
  that
• 23:31
  means
• 23:31
  you
• 23:31
  don't
• 23:32
  have
• 23:32
  any
• 23:32
  gender
• 23:32
  diversity.
• 23:34
  To
• 23:34
  the
• 23:34
  extent
• 23:35
  you
• 23:35
  believe
• 23:35
  in
• 23:35
  the
• 23:35
  economic
• 23:36
  value
• 23:36
  of
• 23:37
  gender
• 23:37
  diversity,
• 23:38
  which
• 23:38
  that's
• 23:38
  a
• 23:38
  whole
• 23:38
  other
• 23:40
  angle
• 23:40
  as
• 23:40
  well,
• 23:41
  you
• 23:41
  miss
• 23:41
  out
• 23:42
  on
• 23:42
  that
• 23:42
  if
• 23:42
  you
• 23:42
  don't
• 23:43
  know
• 23:43
  that
• 23:43
  strategy
• 23:44
  as
• 23:44
  a
• 23:44
  founder,
• 23:44
  which
• 23:45
  most
• 23:45
  founders
• 23:45
  don't.
• 23:46
  So
• 23:46
  like
• 23:47
  when
• 23:47
  they
• 23:47
  looked
• 23:48
  at
• 23:48
  private
• 23:49
  sector
• 23:49
  Companies,
• 23:49
  they've
• 23:50
  only
• 23:50
  looked
• 23:50
  at
• 23:51
  a
• 23:51
  very
• 23:51
  small
• 23:52
  number
• 23:52
  of
• 23:52
  them
• 23:52
  because
• 23:53
  mostly
• 23:54
  it's
• 23:54
  opaque
• 23:55
  and
• 23:55
  no
• 23:55
  one
• 23:55
  knows.
• 23:56
  Right.
• 23:56
  They
• 23:56
  looked
• 23:57
  at
• 23:57
  the
• 23:58
  majority
• 23:58
  of
• 23:59
  those
• 23:59
  companies,
• 24:00
  no
• 24:00
  women,
• 24:01
  but
• 24:01
  also
• 24:02
  no
• 24:02
  independent
• 24:03
  directors.
• 24:03
  Yeah,
• 24:04
  men.
• 24:04
  Those
• 24:04
  companies
• 24:05
  created
• 24:06
  the
• 24:06
  third
• 24:06
  leg
• 24:06
  of
• 24:06
  the
• 24:06
  stool
• 24:07
  because
• 24:07
  of
• 24:08
  organizations
• 24:08
  like
• 24:08
  ours
• 24:09
  that
• 24:09
  are
• 24:09
  starting
• 24:09
  to
• 24:10
  teach
• 24:10
  strategy
• 24:11
  and
• 24:11
  getting
• 24:11
  the
• 24:11
  attention
• 24:12
  of
• 24:12
  founders
• 24:12
  who
• 24:13
  aren't
• 24:13
  sexist.
• 24:13
  They
• 24:14
  want
• 24:14
  to
• 24:14
  survive.
• 24:15
  So
• 24:15
  they're
• 24:16
  happy
• 24:16
  to
• 24:16
  consider
• 24:17
  this
• 24:18
  started
• 24:19
  to
• 24:19
  change.
• 24:19
  So
• 24:20
  there
• 24:20
  started
• 24:20
  to
• 24:20
  be
• 24:21
  women
• 24:21
  on
• 24:21
  private
• 24:21
  company
• 24:22
  boards.
• 24:22
  So
• 24:23
  that's
• 24:23
  a
• 24:23
  very
• 24:24
  clear,
• 24:25
  just
• 24:25
  correlative
• 24:26
  relationship
• 24:27
  between
• 24:27
  board
• 24:27
  structure
• 24:28
  and
• 24:29
  then
• 24:29
  diverse
• 24:29
  perspectives.
• 24:31
  So
• 24:31
  that's
• 24:32
  governing
• 24:32
  board,
• 24:33
  advisory
• 24:33
  board.
• 24:34
  And
• 24:34
  this
• 24:35
  is
• 24:35
  totally
• 24:35
  overlooked
• 24:36
  in
• 24:36
  the
• 24:37
  private
• 24:37
  sector
• 24:37
  as
• 24:37
  well.
• 24:38
  And
• 24:38
  I
• 24:38
  have,
• 24:38
  as
• 24:39
  a
• 24:39
  lawyer,
• 24:39
  I
• 24:39
  have
• 24:39
  my
• 24:40
  strong
• 24:41
  suspicions
• 24:41
  as
• 24:41
  to
• 24:42
  why.
• 24:43
  I
• 24:43
  think
• 24:44
  it's
• 24:44
  because
• 24:46
  before
• 24:48
  what
• 24:48
  now
• 24:48
  is
• 24:48
  available
• 24:49
  with
• 24:49
  AI
• 24:49
  and
• 24:50
  legal
• 24:50
  tech
• 24:50
  and
• 24:50
  what
• 24:51
  we
• 24:51
  can
• 24:51
  do
• 24:51
  in
• 24:51
  a
• 24:52
  software
• 24:52
  product,
• 24:53
  before
• 24:54
  that,
• 24:54
  all
• 24:55
  of
• 24:55
  these
• 24:55
  founders
• 24:56
  were
• 24:56
  reliant
• 24:57
  on.
• 24:58
  And
• 24:58
  lawyers
• 24:58
  are
• 24:59
  not
• 24:59
  created
• 24:59
  equal.
• 25:00
  Many
• 25:00
  lawyers
• 25:01
  are
• 25:01
  unfamiliar
• 25:01
  with
• 25:02
  these
• 25:02
  kinds
• 25:03
  of
• 25:03
  relationships.
• 25:04
  Advisory
• 25:05
  relationships
• 25:05
  in
• 25:06
  A,
• 25:06
  pre
• 25:06
  C
• 25:07
  series
• 25:07
  A,
• 25:08
  series
• 25:08
  B,
• 25:09
  how
• 25:09
  to
• 25:09
  compensate
• 25:09
  it,
• 25:10
  how
• 25:10
  much
• 25:10
  equity,
• 25:10
  how
• 25:11
  to
• 25:11
  structure
• 25:11
  it,
• 25:11
  they
• 25:11
  don't
• 25:12
  know.
• 25:12
  And
• 25:13
  you
• 25:13
  might
• 25:13
  be
• 25:13
  really
• 25:14
  overcharged
• 25:15
  for
• 25:15
  someone
• 25:16
  to
• 25:16
  try
• 25:16
  and
• 25:16
  help
• 25:17
  you
• 25:17
  with
• 25:17
  this.
• 25:17
  You
• 25:18
  might
• 25:18
  end
• 25:18
  up
• 25:18
  then
• 25:19
  just
• 25:19
  avoiding
• 25:20
  the
• 25:20
  contract
• 25:20
  entirely.
• 25:21
  Yeah,
• 25:22
  it's
• 25:22
  really
• 25:22
  about
• 25:23
  the
• 25:23
  logistics.
• 25:24
  It's
• 25:24
  about
• 25:25
  as
• 25:25
  a
• 25:25
  founder,
• 25:26
  super
• 25:26
  intimidating
• 25:27
  to
• 25:28
  know
• 25:29
  what
• 25:29
  to
• 25:29
  negotiate
• 25:30
  for,
• 25:30
  who
• 25:30
  you
• 25:30
  need,
• 25:31
  when
• 25:31
  you
• 25:31
  need
• 25:31
  them,
• 25:31
  how
• 25:32
  long
• 25:32
  you
• 25:32
  need
• 25:32
  them,
• 25:33
  how
• 25:33
  to
• 25:33
  make
• 25:33
  these
• 25:34
  terms
• 25:34
  benefit
• 25:35
  you,
• 25:35
  what
• 25:36
  name
• 25:36
  to
• 25:36
  call
• 25:37
  it,
• 25:37
  all
• 25:37
  of
• 25:37
  these
• 25:38
  things.
• 25:39
  And
• 25:39
  so
• 25:39
  it's
• 25:40
  a
• 25:40
  stumbling
• 25:40
  block
• 25:40
  and
• 25:41
  you're
• 25:41
  busy
• 25:41
  and
• 25:42
  you're
• 25:42
  like,
• 25:42
  you
• 25:42
  know
• 25:42
  what?
• 25:43
  I
• 25:43
  don't
• 25:43
  want
• 25:43
  to
• 25:43
  spend
• 25:43
  thousands
• 25:44
  of
• 25:44
  dollars
• 25:44
  and
• 25:44
  worry
• 25:45
  about
• 25:45
  this.
• 25:45
  I'll
• 25:45
  just
• 25:46
  hire
• 25:46
  a
• 25:46
  consultant.
• 25:47
  Right.
• 25:47
  Realizing
• 25:49
  that
• 25:49
  consultant
• 25:50
  is
• 25:50
  an
• 25:50
  advisor,
• 25:50
  legally
• 25:51
  it's
• 25:51
  the
• 25:51
  same.
• 25:52
  So
• 25:52
  you're
• 25:52
  just
• 25:53
  missing
• 25:53
  out
• 25:53
  on
• 25:54
  the
• 25:54
  arbitrage
• 25:55
  of
• 25:55
  the
• 25:55
  value
• 25:55
  for
• 25:56
  that
• 25:56
  executive
• 25:57
  getting
• 25:58
  for
• 25:58
  profit
• 25:58
  board
• 25:59
  experience
• 25:59
  at
• 26:00
  earning
• 26:00
  some
• 26:00
  equity
• 26:01
  and
• 26:01
  cash
• 26:02
  versus
• 26:02
  just
• 26:02
  cash.
• 26:03
  All
• 26:03
  different
• 26:03
  types
• 26:04
  of
• 26:04
  compensation
• 26:04
  arrangements
• 26:05
  can
• 26:05
  be
• 26:05
  entered
• 26:06
  into
• 26:06
  that
• 26:06
  are
• 26:06
  mutually
• 26:07
  beneficial.
• 26:08
  But
• 26:08
  I
• 26:08
  think
• 26:08
  it's
• 26:09
  the
• 26:09
  logistics
• 26:09
  barrier
• 26:10
  that
• 26:10
  has
• 26:10
  kept
• 26:11
  founders
• 26:11
  from
• 26:12
  doing
• 26:12
  this
• 26:13
  and
• 26:13
  that
• 26:13
  has
• 26:13
  kept
• 26:14
  women
• 26:15
  out.
• 26:15
  Because
• 26:15
  without
• 26:16
  founders
• 26:17
  creating
• 26:18
  these
• 26:18
  seats
• 26:19
  and
• 26:19
  when
• 26:19
  they
• 26:19
  do
• 26:19
  create
• 26:20
  the
• 26:20
  seats,
• 26:20
  it's
• 26:21
  just
• 26:21
  a,
• 26:21
  hey,
• 26:22
  I'm
• 26:23
  going
• 26:23
  to
• 26:23
  tell
• 26:23
  my
• 26:23
  buddies,
• 26:24
  it's
• 26:24
  just
• 26:26
  the
• 26:26
  same
• 26:26
  people
• 26:27
  over
• 26:27
  and
• 26:27
  over.
• 26:28
  And
• 26:28
  so
• 26:28
  also
• 26:29
  then
• 26:29
  those
• 26:29
  boards
• 26:29
  don't
• 26:30
  bring
• 26:30
  much
• 26:30
  value
• 26:31
  and
• 26:32
  a
• 26:32
  sense
• 26:33
  of,
• 26:33
  oh,
• 26:33
  an
• 26:33
  advisory
• 26:34
  board,
• 26:34
  it's
• 26:34
  because
• 26:35
  it's
• 26:35
  not
• 26:35
  done
• 26:35
  right,
• 26:35
  it's
• 26:36
  not
• 26:36
  fit
• 26:36
  for
• 26:36
  purpose
• 26:37
  and
• 26:37
  it's
• 26:37
  not
• 26:37
  actually
• 26:38
  bringing
• 26:38
  value.
• 26:39
  Yeah,
• 26:39
  and
• 26:39
  also
• 26:40
  I
• 26:40
  want
• 26:40
  to
• 26:40
  just
• 26:41
  bring
• 26:41
  in
• 26:41
  another
• 26:41
  element
• 26:42
  of
• 26:42
  this.
• 26:42
  So
• 26:43
  with
• 26:43
  my
• 26:44
  healthcare
• 26:44
  company,
• 26:46
  I
• 26:46
  was
• 26:46
  required
• 26:47
  by
• 26:47
  regulations.
• 26:48
  It's
• 26:48
  was
• 26:49
  a
• 26:49
  private
• 26:49
  company,
• 26:50
  but
• 26:50
  we
• 26:50
  were
• 26:50
  required
• 26:51
  by
• 26:51
  regulations
• 26:52
  to
• 26:52
  have
• 26:52
  actually
• 26:53
  two
• 26:53
  boards,
• 26:54
  actually
• 26:54
  three
• 26:55
  boards.
• 26:55
  We
• 26:56
  had
• 26:56
  an
• 26:56
  actual
• 26:57
  and
• 26:57
  a
• 26:58
  governing
• 26:58
  board
• 26:58
  for
• 26:59
  the
• 26:59
  entity.
• 27:00
  Then
• 27:00
  we
• 27:00
  had
• 27:01
  what
• 27:01
  we
• 27:01
  called
• 27:01
  a
• 27:02
  governing
• 27:02
  authority
• 27:03
  which
• 27:04
  was
• 27:04
  required
• 27:05
  for
• 27:05
  our
• 27:06
  CMS
• 27:07
  certification.
• 27:09
  And
• 27:09
  that
• 27:10
  was,
• 27:10
  had
• 27:10
  to
• 27:11
  have
• 27:11
  elements
• 27:12
  pointed
• 27:13
  to
• 27:13
  it.
• 27:13
  They
• 27:13
  had
• 27:13
  to
• 27:14
  have
• 27:14
  finance
• 27:15
  person,
• 27:15
  legal
• 27:16
  person.
• 27:17
  There
• 27:17
  had
• 27:17
  to
• 27:17
  be
• 27:17
  certain
• 27:18
  different.
• 27:18
  There
• 27:19
  had
• 27:19
  to
• 27:19
  be
• 27:19
  someone
• 27:20
  on
• 27:20
  the
• 27:20
  board
• 27:20
  who,
• 27:21
  who
• 27:21
  represented
• 27:22
  the
• 27:22
  population
• 27:23
  we
• 27:23
  serve.
• 27:24
  Consumers
• 27:25
  were
• 27:25
  independent.
• 27:26
  And
• 27:27
  then
• 27:27
  we
• 27:27
  had
• 27:28
  to
• 27:28
  have.
• 27:29
  So
• 27:29
  we
• 27:29
  couldn't,
• 27:30
  I
• 27:30
  couldn't
• 27:31
  have
• 27:31
  my,
• 27:31
  for
• 27:31
  example,
• 27:32
  my
• 27:32
  regular
• 27:32
  accountant
• 27:34
  be
• 27:34
  on
• 27:34
  that
• 27:34
  board.
• 27:35
  It
• 27:35
  had
• 27:35
  to
• 27:35
  be
• 27:35
  someone
• 27:36
  from
• 27:36
  the
• 27:36
  outside.
• 27:37
  And
• 27:37
  then
• 27:38
  we
• 27:38
  had
• 27:39
  an
• 27:39
  advisory
• 27:39
  board
• 27:40
  that
• 27:40
  was
• 27:41
  based
• 27:41
  on
• 27:42
  the
• 27:43
  different
• 27:43
  types
• 27:43
  of
• 27:44
  services
• 27:44
  we
• 27:44
  provided.
• 27:46
  So
• 27:46
  we
• 27:46
  needed
• 27:46
  to
• 27:47
  have
• 27:48
  a
• 27:48
  nurse,
• 27:48
  we
• 27:49
  needed
• 27:49
  to
• 27:49
  have
• 27:49
  a
• 27:49
  pharmacist,
• 27:50
  we
• 27:50
  needed
• 27:50
  to
• 27:51
  have
• 27:51
  an
• 27:51
  ot,
• 27:52
  a
• 27:52
  pt,
• 27:53
  a
• 27:53
  speech
• 27:53
  therapist,
• 27:54
  a
• 27:54
  doctor.
• 27:55
  We
• 27:55
  had
• 27:55
  to
• 27:56
  have.
• 27:56
  And
• 27:56
  they
• 27:56
  all
• 27:56
  had
• 27:57
  to
• 27:57
  be
• 27:58
  outside,
• 27:59
  couldn't
• 27:59
  work
• 28:00
  for
• 28:00
  the
• 28:00
  company,
• 28:01
  they
• 28:01
  had
• 28:01
  to
• 28:01
  be
• 28:01
  from
• 28:02
  the
• 28:02
  outside.
• 28:02
  That
• 28:02
  so
• 28:03
  that,
• 28:03
  and
• 28:03
  then
• 28:03
  we
• 28:04
  had
• 28:04
  to
• 28:04
  have
• 28:04
  this,
• 28:04
  these
• 28:05
  certain
• 28:05
  number
• 28:06
  of
• 28:06
  meetings
• 28:06
  every
• 28:06
  year.
• 28:07
  And
• 28:07
  there
• 28:07
  were
• 28:07
  certain
• 28:07
  data.
• 28:08
  They
• 28:08
  had
• 28:08
  to
• 28:08
  approve
• 28:09
  the
• 28:09
  budget,
• 28:09
  they
• 28:09
  had
• 28:10
  to
• 28:10
  look
• 28:10
  at
• 28:10
  our
• 28:11
  policies
• 28:11
  and
• 28:11
  procedures
• 28:12
  that
• 28:12
  there
• 28:12
  had
• 28:12
  to
• 28:13
  be
• 28:13
  like
• 28:13
  this
• 28:13
  next
• 28:14
  level.
• 28:14
  And
• 28:15
  I
• 28:15
  learned
• 28:16
  so
• 28:16
  much
• 28:16
  from
• 28:16
  this
• 28:16
  experience,
• 28:17
  experience
• 28:18
  as
• 28:18
  a
• 28:18
  founder
• 28:20
  with
• 28:21
  these
• 28:21
  governing
• 28:22
  bodies
• 28:22
  in
• 28:22
  place
• 28:23
  and
• 28:23
  the
• 28:23
  accountability
• 28:24
  in
• 28:24
  the
• 28:25
  reporting,
• 28:26
  it
• 28:26
  made
• 28:26
  me
• 28:27
  a
• 28:27
  better
• 28:27
  CEO.
• 28:29
  And
• 28:30
  so
• 28:30
  I'm
• 28:30
  just
• 28:31
  curious
• 28:31
  if
• 28:31
  you
• 28:31
  could
• 28:32
  add
• 28:32
  to
• 28:32
  that
• 28:32
  and
• 28:33
  what,
• 28:34
  how
• 28:34
  the
• 28:34
  fourth
• 28:35
  effect
• 28:35
  helps
• 28:36
  with
• 28:36
  that.
• 28:38
  Yes.
• 28:39
  And
• 28:39
  so
• 28:40
  I
• 28:40
  think
• 28:40
  that
• 28:40
  is
• 28:41
  a
• 28:41
  great
• 28:41
  question,
• 28:41
  but
• 28:42
  also
• 28:42
  thank
• 28:42
  you
• 28:42
  for
• 28:42
  sharing
• 28:43
  that.
• 28:43
  And
• 28:44
  I
• 28:44
  think
• 28:44
  the,
• 28:45
  as
• 28:45
  a
• 28:45
  founder,
• 28:46
  the
• 28:46
  fact
• 28:46
  that
• 28:47
  you
• 28:47
  were
• 28:47
  in
• 28:47
  a
• 28:47
  regulated
• 28:48
  industry,
• 28:49
  there
• 28:49
  was
• 28:50
  some,
• 28:51
  some
• 28:51
  oversight,
• 28:51
  some
• 28:52
  requirement,
• 28:52
  there
• 28:53
  was
• 28:53
  requirements.
• 28:53
  And
• 28:54
  every
• 28:54
  time
• 28:54
  they
• 28:54
  came
• 28:55
  in
• 28:55
  and
• 28:55
  every
• 28:55
  two
• 28:56
  to
• 28:56
  three
• 28:56
  years
• 28:56
  and
• 28:57
  they
• 28:57
  come
• 28:57
  in
• 28:57
  and
• 28:57
  they'd
• 28:57
  be
• 28:58
  like,
• 28:58
  we
• 28:58
  want
• 28:58
  to
• 28:59
  see
• 28:59
  all
• 29:00
  of
• 29:00
  your
• 29:01
  documentation,
• 29:02
  your
• 29:02
  minutes
• 29:02
  from
• 29:02
  all
• 29:02
  your
• 29:03
  meetings
• 29:03
  and
• 29:03
  we
• 29:04
  want
• 29:04
  to
• 29:04
  look
• 29:04
  at
• 29:04
  what
• 29:05
  data
• 29:05
  you
• 29:05
  showed
• 29:06
  shared
• 29:06
  and
• 29:07
  the
• 29:07
  quality
• 29:08
  assurance
• 29:08
  data
• 29:08
  you
• 29:08
  were
• 29:09
  passing
• 29:09
  along
• 29:09
  and
• 29:09
  who
• 29:10
  was
• 29:10
  looking
• 29:10
  at
• 29:10
  it.
• 29:10
  And
• 29:11
  all
• 29:11
  of
• 29:11
  this,
• 29:11
  right.
• 29:12
  And
• 29:12
  that,
• 29:14
  that
• 29:14
  outside
• 29:14
  compliance,
• 29:16
  none
• 29:16
  of
• 29:16
  us
• 29:16
  like
• 29:19
  has
• 29:19
  a
• 29:19
  positive
• 29:20
  effect
• 29:21
  on
• 29:21
  our
• 29:21
  decision
• 29:22
  making.
• 29:23
  And
• 29:23
  when
• 29:23
  you
• 29:23
  think
• 29:24
  about.
• 29:24
  So
• 29:25
  one
• 29:25
  thing
• 29:25
  that,
• 29:25
  you
• 29:26
  know,
• 29:26
  I
• 29:26
  often
• 29:26
  say,
• 29:27
  and
• 29:27
  this
• 29:27
  really
• 29:27
  is
• 29:27
  making
• 29:28
  me
• 29:28
  think
• 29:28
  of
• 29:28
  is,
• 29:29
  you
• 29:29
  know,
• 29:29
  financial
• 29:30
  governance.
• 29:32
  When
• 29:32
  you
• 29:32
  are
• 29:33
  trying
• 29:33
  to
• 29:33
  get
• 29:34
  a
• 29:34
  big
• 29:34
  juicy
• 29:35
  check
• 29:35
  from
• 29:35
  an
• 29:36
  institutional
• 29:36
  investor,
• 29:37
  they're
• 29:37
  not
• 29:37
  going
• 29:37
  to
• 29:38
  hand
• 29:38
  you
• 29:38
  that
• 29:38
  money.
• 29:39
  If
• 29:39
  you
• 29:39
  don't
• 29:40
  have
• 29:40
  financial
• 29:41
  governance
• 29:41
  and
• 29:41
  oversight
• 29:42
  in
• 29:42
  your
• 29:42
  organization,
• 29:43
  you
• 29:43
  have
• 29:43
  to
• 29:43
  be
• 29:44
  able
• 29:44
  to
• 29:44
  show
• 29:44
  like,
• 29:45
  okay,
• 29:45
  you're
• 29:46
  going
• 29:46
  to
• 29:46
  take
• 29:46
  this
• 29:47
  money,
• 29:48
  the
• 29:48
  structure,
• 29:49
  we
• 29:49
  have
• 29:49
  the
• 29:50
  right
• 29:50
  expertise,
• 29:51
  we
• 29:51
  have
• 29:51
  the
• 29:51
  right
• 29:51
  people
• 29:52
  to
• 29:52
  handle
• 29:52
  other
• 29:53
  people's
• 29:53
  money
• 29:53
  to
• 29:54
  that
• 29:54
  level.
• 29:55
  Why?
• 29:55
  It
• 29:56
  makes
• 29:56
  no
• 29:56
  sense
• 29:57
  that
• 29:57
  there
• 29:57
  would
• 29:57
  be
• 29:58
  this
• 29:58
  absence
• 29:59
  of
• 29:59
  general
• 29:59
  governance
• 30:00
  when
• 30:01
  you
• 30:01
  are
• 30:01
  taking
• 30:01
  other
• 30:02
  people's
• 30:02
  money.
• 30:02
  It's
• 30:03
  really
• 30:03
  the
• 30:04
  same
• 30:04
  idea.
• 30:04
  It's
• 30:05
  just,
• 30:05
  it
• 30:06
  just
• 30:06
  hasn't.
• 30:06
  And
• 30:06
  I
• 30:06
  feel
• 30:07
  like
• 30:07
  it
• 30:07
  is
• 30:07
  absolutely
• 30:08
  trending
• 30:08
  in
• 30:08
  that
• 30:08
  direction.
• 30:09
  And
• 30:09
  I
• 30:09
  think
• 30:09
  in
• 30:10
  10
• 30:10
  years
• 30:10
  and
• 30:10
  15
• 30:11
  years
• 30:11
  this
• 30:12
  will
• 30:12
  just
• 30:12
  be
• 30:12
  a
• 30:13
  given.
• 30:13
  I
• 30:13
  think
• 30:13
  it's
• 30:14
  because
• 30:14
  of
• 30:14
  all
• 30:15
  the
• 30:15
  transition,
• 30:16
  everything
• 30:16
  that's
• 30:17
  happening
• 30:17
  and
• 30:17
  service
• 30:18
  providers
• 30:18
  like
• 30:18
  lawyers,
• 30:19
  like
• 30:19
  now
• 30:19
  it's
• 30:20
  becoming
• 30:20
  democratized.
• 30:21
  So
• 30:21
  I
• 30:21
  think
• 30:22
  AI,
• 30:22
  this
• 30:22
  is
• 30:22
  a
• 30:22
  place
• 30:23
  where
• 30:23
  we'll
• 30:24
  see
• 30:24
  technology's
• 30:25
  influence,
• 30:26
  where
• 30:26
  the
• 30:26
  world's
• 30:27
  going
• 30:27
  to
• 30:27
  get
• 30:27
  smaller.
• 30:28
  So
• 30:28
  I
• 30:28
  think
• 30:28
  this
• 30:29
  will
• 30:29
  happen.
• 30:30
  But
• 30:30
  I
• 30:30
  think
• 30:30
  like
• 30:30
  in
• 30:31
  regulated
• 30:31
  industries
• 30:32
  that's
• 30:33
  happened
• 30:33
  sooner.
• 30:33
  You
• 30:33
  have
• 30:34
  this
• 30:34
  level.
• 30:35
  And
• 30:36
  one
• 30:36
  thing
• 30:36
  to
• 30:36
  get
• 30:37
  to
• 30:37
  your
• 30:37
  question,
• 30:38
  why
• 30:38
  is
• 30:38
  this
• 30:39
  so
• 30:39
  useful
• 30:39
  for
• 30:39
  a
• 30:39
  founder?
• 30:40
  When
• 30:40
  you're
• 30:41
  a
• 30:41
  founder,
• 30:41
  no
• 30:42
  matter
• 30:42
  how
• 30:42
  smart,
• 30:43
  talented,
• 30:43
  no
• 30:43
  matter
• 30:43
  how
• 30:44
  hard
• 30:44
  you
• 30:44
  work,
• 30:44
  no
• 30:45
  matter
• 30:45
  how
• 30:45
  passionate
• 30:46
  you
• 30:46
  are,
• 30:46
  you
• 30:47
  don't
• 30:47
  know
• 30:47
  everything
• 30:48
  you
• 30:48
  are
• 30:48
  in
• 30:48
  every,
• 30:50
  you
• 30:50
  don't
• 30:50
  have
• 30:51
  skill
• 30:51
  sets,
• 30:52
  you're
• 30:52
  not
• 30:53
  there.
• 30:53
  Working
• 30:54
  with
• 30:54
  a
• 30:54
  thousand
• 30:55
  companies
• 30:55
  and
• 30:56
  thousands
• 30:56
  of
• 30:56
  executives
• 30:57
  over
• 30:57
  the
• 30:57
  years,
• 30:57
  we've
• 30:58
  clearly
• 30:58
  identified,
• 30:59
  okay,
• 30:59
  There
• 31:00
  are
• 31:00
  these
• 31:00
  20
• 31:01
  advisor
• 31:01
  archetypes,
• 31:02
  super
• 31:02
  relevant
• 31:03
  for
• 31:04
  pre
• 31:04
  seed
• 31:04
  through
• 31:04
  series
• 31:05
  A.
• 31:05
  Then
• 31:06
  of
• 31:06
  course
• 31:06
  there's
• 31:06
  like
• 31:07
  sub
• 31:07
  archetypes
• 31:08
  when
• 31:08
  it's
• 31:08
  life
• 31:08
  sciences,
• 31:09
  when
• 31:09
  it's
• 31:09
  different
• 31:10
  industries.
• 31:10
  But
• 31:11
  you
• 31:11
  start
• 31:11
  to
• 31:12
  see,
• 31:12
  okay,
• 31:13
  these
• 31:13
  are
• 31:14
  the
• 31:15
  idealized
• 31:15
  version
• 31:16
  of
• 31:16
  a
• 31:16
  pre
• 31:17
  seed
• 31:17
  fintech
• 31:18
  company
• 31:19
  going
• 31:19
  into
• 31:19
  a
• 31:19
  seed
• 31:20
  round
• 31:21
  with
• 31:21
  this
• 31:21
  challenge
• 31:22
  in
• 31:22
  this
• 31:23
  moment,
• 31:23
  the
• 31:23
  idealized
• 31:24
  version
• 31:24
  of
• 31:24
  that
• 31:25
  startup
• 31:26
  has
• 31:26
  this
• 31:26
  roster
• 31:27
  around
• 31:27
  the
• 31:27
  table.
• 31:28
  Yes,
• 31:29
  yes.
• 31:29
  Your
• 31:30
  usual
• 31:30
  fintech
• 31:31
  pre
• 31:31
  seed
• 31:32
  startup
• 31:32
  in
• 31:32
  that
• 31:32
  exact
• 31:33
  same
• 31:33
  scenario,
• 31:34
  they
• 31:34
  have
• 31:35
  two
• 31:35
  people
• 31:36
  on
• 31:36
  the
• 31:36
  roster,
• 31:37
  one
• 31:37
  or
• 31:38
  one,
• 31:39
  they
• 31:39
  have
• 31:39
  a
• 31:39
  bunch
• 31:40
  of
• 31:40
  these
• 31:40
  archetypal
• 31:41
  skill
• 31:41
  sets
• 31:42
  that
• 31:42
  are
• 31:42
  missing
• 31:42
  but
• 31:43
  they
• 31:43
  don't
• 31:43
  know
• 31:43
  that.
• 31:44
  They
• 31:44
  don't
• 31:44
  know
• 31:44
  what,
• 31:44
  they
• 31:44
  don't
• 31:45
  know,
• 31:45
  they
• 31:45
  don't
• 31:45
  know
• 31:45
  what's
• 31:46
  missing.
• 31:46
  So
• 31:46
  they're
• 31:47
  just
• 31:47
  like,
• 31:47
  oh
• 31:47
  my
• 31:48
  God,
• 31:48
  this
• 31:48
  is
• 31:48
  the
• 31:48
  hardest
• 31:49
  job
• 31:49
  ever.
• 31:49
  I
• 31:50
  just
• 31:50
  need
• 31:50
  some
• 31:50
  money
• 31:51
  so
• 31:51
  I
• 31:51
  can
• 31:51
  get
• 31:52
  someone
• 31:52
  to
• 31:52
  help
• 31:52
  me.
• 31:53
  Yeah.
• 31:53
  So
• 31:54
  a
• 31:54
  lot
• 31:54
  of
• 31:54
  what
• 31:54
  we're
• 31:55
  doing,
• 31:55
  especially
• 31:55
  with
• 31:55
  these
• 31:56
  early
• 31:56
  stage
• 31:56
  companies,
• 31:57
  is
• 31:57
  giving
• 31:57
  them
• 31:58
  that
• 31:58
  list.
• 31:58
  We're
• 31:59
  saying,
• 31:59
  hey
• 31:59
  look,
• 31:59
  here's
• 32:00
  the
• 32:00
  roster.
• 32:01
  You,
• 32:01
  who
• 32:02
  do
• 32:02
  you
• 32:02
  have?
• 32:02
  You
• 32:03
  have
• 32:03
  you
• 32:03
  and
• 32:03
  you
• 32:03
  have
• 32:04
  what?
• 32:04
  You
• 32:04
  have
• 32:05
  this.
• 32:05
  But
• 32:06
  there's
• 32:06
  this
• 32:06
  whole
• 32:07
  beautiful
• 32:08
  menu.
• 32:08
  Yes.
• 32:09
  You
• 32:09
  could
• 32:09
  be
• 32:10
  tapping
• 32:10
  into
• 32:10
  this
• 32:11
  menu
• 32:11
  and
• 32:11
  here
• 32:11
  we'll
• 32:12
  make
• 32:12
  it
• 32:12
  real
• 32:12
  easy
• 32:13
  for
• 32:13
  you.
• 32:13
  Just
• 32:13
  click
• 32:14
  this
• 32:14
  button
• 32:14
  and
• 32:15
  you
• 32:15
  can
• 32:15
  go
• 32:15
  get
• 32:15
  this
• 32:16
  person
• 32:16
  and
• 32:17
  can
• 32:17
  have
• 32:18
  it
• 32:18
  in
• 32:18
  a
• 32:18
  way
• 32:19
  that
• 32:19
  works
• 32:20
  for
• 32:20
  you.
• 32:20
  Because
• 32:20
  of
• 32:21
  pre
• 32:21
  seed
• 32:21
  stage,
• 32:22
  you
• 32:22
  don't
• 32:22
  have
• 32:22
  cash.
• 32:23
  Okay.
• 32:24
  So
• 32:24
  you
• 32:25
  get
• 32:25
  these
• 32:26
  skill
• 32:26
  sets
• 32:26
  off
• 32:27
  the
• 32:27
  menu
• 32:27
  so
• 32:27
  that
• 32:28
  you
• 32:28
  can
• 32:28
  avoid
• 32:29
  your,
• 32:30
  the
• 32:30
  trademark
• 32:31
  litigation.
• 32:32
  You
• 32:32
  can
• 32:32
  avoid,
• 32:33
  yes,
• 32:34
  get
• 32:34
  the
• 32:34
  angel,
• 32:35
  you
• 32:35
  can
• 32:35
  go.
• 32:36
  So
• 32:36
  that's
• 32:37
  how
• 32:37
  can
• 32:37
  they
• 32:37
  help
• 32:37
  you?
• 32:38
  I
• 32:38
  mean
• 32:38
  it's
• 32:38
  really
• 32:39
  about,
• 32:40
  you
• 32:40
  know,
• 32:40
  it's
• 32:40
  funny
• 32:41
  because
• 32:41
  obviously
• 32:41
  like
• 32:42
  we
• 32:42
  ourselves
• 32:42
  are
• 32:42
  a
• 32:43
  seed
• 32:43
  stage
• 32:43
  startup
• 32:43
  and
• 32:44
  we
• 32:44
  are
• 32:44
  fundraising.
• 32:44
  We
• 32:45
  have
• 32:45
  to
• 32:45
  like
• 32:45
  you
• 32:45
  have
• 32:45
  to
• 32:45
  put
• 32:46
  together
• 32:46
  the
• 32:46
  deck
• 32:46
  and
• 32:46
  you
• 32:47
  have
• 32:47
  to
• 32:47
  explain
• 32:48
  what
• 32:48
  is
• 32:48
  the
• 32:49
  root
• 32:49
  cause
• 32:49
  problem?
• 32:50
  What
• 32:50
  is
• 32:50
  the
• 32:50
  problem?
• 32:51
  And
• 32:51
  if
• 32:51
  you
• 32:51
  break
• 32:52
  it
• 32:52
  down,
• 32:52
  down,
• 32:52
  you
• 32:53
  get
• 32:53
  to.
• 32:54
  Well,
• 32:54
  it's
• 32:55
  really
• 32:55
  hard
• 32:55
  to
• 32:55
  spin
• 32:56
  straw
• 32:56
  into
• 32:56
  gold
• 32:56
  and
• 32:57
  we
• 32:57
  fail.
• 32:57
  We
• 32:57
  fail
• 32:58
  because
• 32:58
  we
• 32:58
  don't
• 32:59
  have
• 32:59
  that
• 32:59
  roster.
• 32:59
  We
• 33:00
  don't
• 33:00
  know
• 33:00
  what
• 33:00
  we
• 33:00
  don't
• 33:00
  know.
• 33:01
  This
• 33:01
  root
• 33:02
  cause
• 33:02
  problem
• 33:03
  is
• 33:03
  the
• 33:03
  lack
• 33:04
  of
• 33:05
  being
• 33:05
  connected
• 33:06
  to
• 33:06
  the
• 33:06
  right
• 33:06
  people
• 33:06
  at
• 33:07
  the
• 33:07
  right
• 33:07
  time
• 33:07
  or
• 33:07
  even
• 33:08
  knowing
• 33:08
  that
• 33:08
  you
• 33:09
  should
• 33:09
  be
• 33:09
  and
• 33:10
  that
• 33:10
  there
• 33:10
  is
• 33:10
  something
• 33:11
  called
• 33:11
  an
• 33:12
  advisory
• 33:12
  board.
• 33:13
  It
• 33:13
  doesn't
• 33:13
  even
• 33:14
  have
• 33:14
  to
• 33:14
  be
• 33:14
  called
• 33:14
  that
• 33:14
  there
• 33:15
  are
• 33:16
  people
• 33:16
  out
• 33:16
  there
• 33:16
  you
• 33:17
  can
• 33:17
  contract
• 33:17
  with
• 33:18
  that
• 33:19
  will
• 33:19
  get
• 33:19
  you
• 33:20
  to
• 33:20
  that
• 33:20
  next
• 33:20
  level
• 33:21
  so
• 33:21
  you
• 33:21
  don't
• 33:21
  die
• 33:22
  and
• 33:22
  so
• 33:23
  you
• 33:23
  can
• 33:23
  fundraise
• 33:24
  so
• 33:24
  that
• 33:24
  you
• 33:24
  can
• 33:24
  spin
• 33:25
  straw
• 33:25
  into
• 33:25
  gold.
• 33:26
  I
• 33:26
  love
• 33:26
  that.
• 33:26
  And
• 33:27
  it's
• 33:27
  also
• 33:29
  a
• 33:29
  lot
• 33:29
  of
• 33:30
  businesses
• 33:30
  that
• 33:30
  I
• 33:30
  founders
• 33:31
  that
• 33:31
  I've
• 33:31
  worked
• 33:31
  with
• 33:32
  over
• 33:32
  my
• 33:32
  career
• 33:33
  has,
• 33:34
  have
• 33:34
  not
• 33:35
  been
• 33:36
  venture
• 33:38
  backed
• 33:38
  or
• 33:38
  backable
• 33:39
  companies.
• 33:40
  And
• 33:41
  I
• 33:41
  think
• 33:42
  there
• 33:42
  comes
• 33:42
  a
• 33:42
  moment
• 33:43
  even
• 33:43
  in
• 33:43
  a
• 33:44
  company
• 33:44
  that's
• 33:45
  like
• 33:45
  you
• 33:45
  said,
• 33:45
  like
• 33:47
  there's
• 33:47
  moments
• 33:48
  when
• 33:48
  you
• 33:48
  need
• 33:48
  to
• 33:48
  scale,
• 33:49
  when
• 33:50
  whether
• 33:50
  you
• 33:50
  need
• 33:50
  to
• 33:50
  go
• 33:51
  and
• 33:51
  get
• 33:51
  a
• 33:51
  loan
• 33:51
  from
• 33:52
  someone
• 33:52
  or
• 33:53
  some
• 33:53
  kind
• 33:53
  of
• 33:54
  financing
• 33:54
  or
• 33:55
  whatever,
• 33:55
  where
• 33:55
  you've
• 33:55
  got
• 33:56
  or
• 33:57
  outside
• 33:57
  capital
• 33:58
  like
• 33:58
  that
• 33:58
  needs
• 33:59
  to
• 33:59
  come
• 33:59
  in
• 33:59
  on
• 33:59
  an
• 33:59
  equity
• 34:00
  basis.
• 34:00
  There's,
• 34:01
  there
• 34:01
  comes
• 34:01
  a
• 34:02
  moment
• 34:02
  where
• 34:02
  having
• 34:03
  these
• 34:03
  outside
• 34:04
  participants
• 34:05
  really
• 34:06
  helps.
• 34:07
  And
• 34:07
  I.
• 34:08
  So
• 34:08
  tell
• 34:08
  us,
• 34:08
  I
• 34:09
  want
• 34:09
  to.
• 34:09
  So
• 34:10
  you
• 34:10
  say
• 34:10
  that
• 34:11
  the
• 34:11
  fourth
• 34:11
  effect
• 34:13
  is
• 34:13
  like
• 34:13
  a
• 34:13
  CARTA
• 34:14
  for
• 34:14
  advisory
• 34:15
  boards.
• 34:16
  I've
• 34:16
  heard
• 34:17
  you
• 34:17
  say
• 34:17
  that,
• 34:17
  I've
• 34:17
  seen
• 34:18
  you
• 34:18
  write
• 34:18
  it.
• 34:18
  Tell
• 34:19
  us
• 34:19
  what
• 34:19
  that
• 34:19
  means
• 34:20
  and
• 34:21
  for
• 34:22
  those
• 34:22
  who
• 34:22
  don't
• 34:22
  know
• 34:22
  what
• 34:23
  Carta
• 34:23
  is,
• 34:23
  explain
• 34:24
  what
• 34:24
  that
• 34:24
  is
• 34:25
  and
• 34:25
  then
• 34:25
  how
• 34:26
  this
• 34:26
  all
• 34:27
  comes
• 34:27
  together.
• 34:28
  Okay,
• 34:28
  so
• 34:29
  Carta
• 34:29
  is
• 34:30
  a
• 34:30
  cap
• 34:31
  table
• 34:31
  management
• 34:32
  software
• 34:33
  solution.
• 34:34
  So
• 34:34
  cap
• 34:35
  table
• 34:35
  capitalization
• 34:36
  table,
• 34:37
  you're
• 34:37
  a
• 34:38
  for
• 34:38
  profit
• 34:38
  company,
• 34:39
  you
• 34:39
  have
• 34:40
  a
• 34:40
  cap
• 34:40
  table.
• 34:41
  Whether
• 34:42
  you've
• 34:42
  looked
• 34:42
  at
• 34:42
  it
• 34:43
  or
• 34:43
  not,
• 34:43
  it
• 34:43
  exists.
• 34:44
  So
• 34:44
  you
• 34:44
  know,
• 34:44
  before
• 34:45
  Carta,
• 34:46
  all
• 34:46
  of
• 34:47
  these
• 34:47
  cap
• 34:48
  tables
• 34:48
  existed
• 34:49
  essentially
• 34:50
  in
• 34:50
  Excel
• 34:51
  spreadsheets.
• 34:51
  Yep.
• 34:52
  Maybe
• 34:52
  they
• 34:52
  never
• 34:53
  even
• 34:53
  got
• 34:53
  that
• 34:53
  far.
• 34:54
  They
• 34:54
  didn't
• 34:54
  get
• 34:55
  reduced
• 34:55
  to
• 34:55
  paper,
• 34:56
  but
• 34:56
  they
• 34:57
  existed
• 34:58
  legally
• 34:58
  and
• 34:59
  they're
• 34:59
  floating
• 34:59
  around.
• 35:00
  So
• 35:00
  Carta
• 35:01
  come
• 35:01
  comes
• 35:02
  along
• 35:02
  and
• 35:02
  realizes,
• 35:03
  okay,
• 35:04
  founders,
• 35:04
  they're
• 35:05
  not
• 35:05
  securities
• 35:06
  lawyers,
• 35:07
  they're
• 35:07
  uncomfortable
• 35:08
  with
• 35:08
  all
• 35:08
  of
• 35:08
  this.
• 35:08
  They
• 35:09
  don't
• 35:09
  like
• 35:10
  we
• 35:10
  need
• 35:10
  to,
• 35:10
  we're
• 35:10
  not
• 35:11
  going
• 35:11
  to.
• 35:11
  They're
• 35:11
  not
• 35:11
  inventing
• 35:12
  cap
• 35:12
  tables,
• 35:13
  they're
• 35:14
  inventing
• 35:15
  a
• 35:15
  solution,
• 35:16
  a
• 35:16
  platform
• 35:17
  that
• 35:17
  just
• 35:18
  democratizes
• 35:19
  it,
• 35:19
  makes
• 35:19
  it
• 35:20
  easy
• 35:20
  to
• 35:20
  navigate,
• 35:21
  easy
• 35:21
  to
• 35:21
  understand
• 35:22
  and
• 35:22
  most
• 35:22
  importantly
• 35:23
  for
• 35:23
  a
• 35:23
  founder,
• 35:24
  easy
• 35:25
  to
• 35:25
  control
• 35:25
  and
• 35:26
  get
• 35:26
  value
• 35:26
  from,
• 35:27
  you
• 35:27
  know,
• 35:28
  able
• 35:28
  to
• 35:28
  have
• 35:28
  it
• 35:29
  be
• 35:29
  an
• 35:29
  asset.
• 35:30
  Yes.
• 35:30
  Advisory
• 35:31
  relationships,
• 35:32
  we
• 35:32
  are
• 35:33
  not
• 35:33
  invest
• 35:33
  inventing
• 35:34
  them.
• 35:34
  Right.
• 35:35
  Always
• 35:35
  existed,
• 35:37
  arguably
• 35:38
  for
• 35:38
  startups.
• 35:39
  These
• 35:39
  are
• 35:40
  the
• 35:40
  most
• 35:40
  critical
• 35:41
  and
• 35:41
  most
• 35:41
  important
• 35:41
  relationships
• 35:42
  for
• 35:42
  startups.
• 35:43
  Whether
• 35:43
  the
• 35:43
  founder
• 35:44
  calls
• 35:45
  it
• 35:45
  a
• 35:45
  mentor
• 35:46
  or
• 35:46
  they
• 35:46
  call
• 35:47
  it
• 35:47
  an
• 35:47
  advisor,
• 35:47
  or
• 35:48
  they
• 35:48
  call
• 35:48
  it
• 35:48
  a
• 35:48
  board
• 35:48
  advisor
• 35:49
  or
• 35:49
  they
• 35:49
  call
• 35:50
  it
• 35:50
  whatever
• 35:50
  name
• 35:51
  these
• 35:51
  people
• 35:52
  go
• 35:52
  by.
• 35:53
  You
• 35:53
  as
• 35:53
  a
• 35:54
  founder
• 35:54
  need
• 35:55
  to
• 35:55
  have
• 35:55
  the
• 35:56
  people
• 35:56
  around
• 35:57
  you
• 35:57
  that
• 35:57
  you
• 35:57
  can
• 35:57
  call
• 35:58
  on
• 35:58
  that
• 35:58
  help
• 35:59
  you
• 35:59
  formally
• 36:00
  and
• 36:00
  informally.
• 36:01
  And
• 36:01
  so
• 36:01
  that
• 36:01
  we're
• 36:02
  not
• 36:02
  inventing
• 36:02
  that.
• 36:03
  Right.
• 36:03
  Those
• 36:04
  relationships
• 36:05
  today
• 36:06
  exist
• 36:06
  in
• 36:07
  email,
• 36:07
  they
• 36:08
  exist
• 36:08
  not
• 36:09
  even
• 36:09
  in
• 36:09
  spreadsheets.
• 36:10
  Sometimes
• 36:10
  they're
• 36:10
  written
• 36:11
  down,
• 36:11
  sometimes
• 36:12
  there's
• 36:12
  a
• 36:12
  fast
• 36:12
  agreement
• 36:13
  of
• 36:13
  some
• 36:13
  sort
• 36:13
  that
• 36:14
  gets
• 36:14
  signed
• 36:14
  that
• 36:15
  people
• 36:15
  don't
• 36:15
  know.
• 36:15
  Did
• 36:16
  I
• 36:16
  sign
• 36:16
  it?
• 36:17
  Did
• 36:18
  I
• 36:18
  ever
• 36:18
  get
• 36:18
  the
• 36:18
  securities
• 36:19
  grant
• 36:19
  that's
• 36:20
  connected
• 36:20
  to
• 36:20
  it?
• 36:20
  Am
• 36:20
  I
• 36:21
  vesting
• 36:21
  the
• 36:22
  equity?
• 36:22
  Did
• 36:22
  it
• 36:22
  vest
• 36:24
  all
• 36:24
  of
• 36:24
  that
• 36:24
  kind
• 36:25
  of
• 36:25
  gets
• 36:25
  lost
• 36:25
  in
• 36:25
  the
• 36:26
  wind.
• 36:26
  It
• 36:26
  creates
• 36:26
  a
• 36:27
  lot
• 36:27
  of
• 36:27
  confusion.
• 36:28
  Founders
• 36:28
  feel
• 36:28
  anxiety
• 36:29
  because
• 36:30
  they're
• 36:31
  equity
• 36:31
  is
• 36:31
  maybe
• 36:32
  being
• 36:32
  vested
• 36:33
  but
• 36:33
  they
• 36:33
  don't
• 36:33
  even
• 36:34
  remember
• 36:34
  what
• 36:35
  they
• 36:35
  signed.
• 36:36
  So
• 36:37
  we
• 36:37
  are
• 36:38
  the
• 36:38
  solution.
• 36:39
  Like
• 36:39
  Carta
• 36:40
  for
• 36:40
  cap
• 36:40
  tables.
• 36:40
  Yes,
• 36:41
  cleaning
• 36:41
  that
• 36:42
  up.
• 36:42
  So
• 36:42
  for
• 36:42
  founders
• 36:43
  you're
• 36:43
  going
• 36:43
  to
• 36:43
  do
• 36:44
  these
• 36:44
  relationships
• 36:45
  anyway.
• 36:45
  Yeah,
• 36:46
  but
• 36:46
  you
• 36:46
  might
• 36:46
  as
• 36:47
  well
• 36:47
  use
• 36:48
  a
• 36:48
  tool
• 36:49
  where
• 36:49
  you
• 36:49
  can
• 36:50
  keep
• 36:50
  track
• 36:50
  of
• 36:50
  it,
• 36:50
  where
• 36:51
  you're
• 36:51
  not
• 36:51
  giving
• 36:51
  away
• 36:51
  equity,
• 36:52
  where
• 36:52
  you're
• 36:52
  getting
• 36:53
  value,
• 36:54
  where
• 36:54
  you
• 36:55
  can
• 36:55
  see
• 36:55
  the
• 36:55
  menu
• 36:56
  of
• 36:56
  all
• 36:56
  the
• 36:56
  people
• 36:56
  you're
• 36:57
  missing
• 36:57
  and
• 36:57
  you
• 36:57
  can
• 36:58
  go
• 36:58
  get
• 36:58
  them
• 36:59
  so
• 36:59
  that
• 36:59
  you
• 36:59
  can
• 36:59
  do.
• 37:00
  Yeah.
• 37:00
  And
• 37:01
  then
• 37:01
  for
• 37:01
  you
• 37:01
  on
• 37:02
  the
• 37:02
  other
• 37:02
  side,
• 37:02
  it
• 37:03
  enables
• 37:03
  you
• 37:03
  to
• 37:04
  build
• 37:04
  a
• 37:04
  portfolio
• 37:05
  of
• 37:05
  wealth
• 37:06
  so
• 37:06
  you
• 37:06
  can
• 37:07
  be.
• 37:07
  An
• 37:07
  advisor
• 37:08
  in
• 37:08
  these
• 37:08
  different
• 37:08
  roles
• 37:09
  and
• 37:10
  have
• 37:10
  a
• 37:10
  piece
• 37:10
  of
• 37:11
  the
• 37:12
  equity.
• 37:12
  In
• 37:12
  some
• 37:13
  cases
• 37:13
  you're
• 37:13
  also
• 37:13
  being
• 37:14
  paid.
• 37:14
  Right.
• 37:15
  Whatever
• 37:15
  that
• 37:15
  relationship
• 37:16
  negotiated
• 37:17
  is.
• 37:18
  And
• 37:18
  now
• 37:18
  you're
• 37:19
  building
• 37:19
  your
• 37:19
  portfolio
• 37:21
  and
• 37:21
  what
• 37:21
  a
• 37:21
  great
• 37:22
  way
• 37:22
  for
• 37:23
  women.
• 37:24
  And
• 37:25
  your
• 37:25
  platform
• 37:25
  isn't
• 37:25
  just
• 37:26
  for
• 37:26
  women.
• 37:26
  Right?
• 37:27
  No.
• 37:28
  So
• 37:28
  we
• 37:28
  started
• 37:29
  when
• 37:29
  this
• 37:29
  all
• 37:29
  began.
• 37:30
  Obviously
• 37:31
  it
• 37:31
  is
• 37:31
  100%
• 37:32
  mission
• 37:32
  driven
• 37:33
  to
• 37:33
  close
• 37:33
  the
• 37:33
  gender
• 37:34
  power
• 37:34
  wealth
• 37:34
  gap
• 37:34
  by
• 37:35
  fixing
• 37:35
  the
• 37:35
  systemic
• 37:36
  inequities
• 37:36
  around
• 37:37
  lack
• 37:37
  of
• 37:37
  structure
• 37:37
  in
• 37:37
  the
• 37:38
  private
• 37:38
  sector
• 37:38
  governance.
• 37:39
  Okay.
• 37:40
  That
• 37:40
  being
• 37:41
  said,
• 37:41
  what
• 37:42
  we
• 37:42
  realized
• 37:42
  on
• 37:43
  this
• 37:43
  journey
• 37:43
  is
• 37:44
  that
• 37:44
  it
• 37:44
  actually
• 37:46
  it
• 37:46
  is
• 37:47
  more
• 37:47
  effective
• 37:48
  if
• 37:48
  this
• 37:48
  is
• 37:49
  not
• 37:49
  in
• 37:49
  any
• 37:49
  way
• 37:49
  connected
• 37:50
  to
• 37:50
  gender
• 37:50
  or
• 37:51
  Anything
• 37:51
  else?
• 37:52
  Because
• 37:53
  by
• 37:53
  fixing
• 37:53
  what's
• 37:54
  broken
• 37:54
  in
• 37:54
  the
• 37:55
  system,
• 37:55
  that
• 37:55
  inefficiency
• 37:56
  in
• 37:56
  the
• 37:56
  system,
• 37:57
  that
• 37:57
  will
• 37:57
  have
• 37:58
  the
• 37:58
  downstream
• 37:58
  impact
• 37:59
  of
• 37:59
  creating
• 38:00
  transparency
• 38:01
  and
• 38:01
  access
• 38:01
  for
• 38:01
  everyone.
• 38:02
  Yeah.
• 38:02
  So
• 38:03
  no,
• 38:03
  we
• 38:03
  are
• 38:03
  100%.
• 38:04
  And
• 38:05
  you
• 38:05
  guys
• 38:05
  have
• 38:06
  a
• 38:06
  platform
• 38:06
  that's
• 38:07
  online,
• 38:07
  but
• 38:07
  you
• 38:07
  have
• 38:08
  a
• 38:08
  community
• 38:08
  as
• 38:09
  well
• 38:09
  that
• 38:10
  exists
• 38:10
  offline
• 38:11
  and
• 38:11
  you
• 38:11
  have
• 38:11
  events
• 38:12
  and
• 38:12
  summits
• 38:12
  and
• 38:12
  that
• 38:13
  kind
• 38:13
  of
• 38:13
  thing.
• 38:14
  And
• 38:14
  I'm
• 38:15
  always
• 38:16
  delighted
• 38:16
  to
• 38:17
  go
• 38:17
  to
• 38:17
  your
• 38:17
  events.
• 38:18
  And
• 38:18
  I'm
• 38:18
  also
• 38:19
  happy
• 38:20
  to
• 38:20
  see
• 38:21
  diversity,
• 38:22
  mostly
• 38:23
  women,
• 38:23
  but
• 38:23
  many
• 38:24
  men
• 38:25
  as
• 38:25
  well.
• 38:25
  And
• 38:26
  it's,
• 38:26
  it
• 38:26
  feels
• 38:27
  like
• 38:27
  it's
• 38:27
  a
• 38:28
  structural
• 38:30
  change
• 38:30
  that's
• 38:31
  happening.
• 38:33
  So
• 38:33
  I
• 38:33
  love
• 38:33
  that.
• 38:33
  I
• 38:34
  love
• 38:34
  that.
• 38:34
  So
• 38:35
  glad
• 38:35
  to
• 38:35
  hear
• 38:35
  that.
• 38:36
  Yeah,
• 38:36
  no,
• 38:36
  it's
• 38:37
  really
• 38:37
  wonderful.
• 38:38
  So
• 38:38
  I'd
• 38:39
  like
• 38:39
  to
• 38:39
  move
• 38:39
  this
• 38:39
  along
• 38:40
  too.
• 38:40
  We
• 38:41
  usually
• 38:41
  do
• 38:41
  a
• 38:41
  little
• 38:42
  fast
• 38:42
  fire
• 38:42
  round
• 38:44
  before
• 38:44
  we
• 38:44
  start
• 38:44
  to
• 38:45
  move
• 38:45
  to
• 38:45
  close,
• 38:46
  so
• 38:46
  I'd
• 38:47
  love
• 38:47
  for
• 38:47
  you,
• 38:47
  I'm
• 38:48
  going
• 38:48
  to
• 38:48
  ask
• 38:48
  you
• 38:48
  five
• 38:49
  questions
• 38:49
  and
• 38:50
  invite
• 38:50
  you
• 38:50
  to
• 38:51
  answer
• 38:51
  with
• 38:52
  five
• 38:52
  word
• 38:52
  or
• 38:53
  less
• 38:53
  answers.
• 38:54
  Okay.
• 38:54
  Challenge
• 38:55
  for
• 38:55
  me.
• 38:55
  Yes.
• 38:57
  So
• 38:58
  are
• 38:58
  you
• 38:58
  ready?
• 38:59
  Sure.
• 39:00
  What
• 39:00
  is
• 39:00
  one
• 39:01
  courageous
• 39:02
  question
• 39:03
  every
• 39:03
  founder
• 39:04
  should
• 39:04
  ask
• 39:04
  before
• 39:06
  filling
• 39:06
  a
• 39:06
  board
• 39:07
  seat?
• 39:21
  Can
• 39:21
  this
• 39:22
  person
• 39:23
  defray
• 39:24
  the
• 39:25
  risk
• 39:25
  I
• 39:25
  am
• 39:26
  facing
• 39:26
  today?
• 39:28
  Brilliant.
• 39:30
  What
• 39:31
  attribute
• 39:32
  matters
• 39:33
  most
• 39:34
  in
• 39:34
  board
• 39:35
  members?
• 39:45
  I
• 39:45
  think
• 39:46
  what
• 39:46
  matters
• 39:46
  most
• 39:47
  is
• 39:47
  that
• 39:47
  they
• 39:47
  care.
• 39:49
  Yes.
• 39:51
  What
• 39:52
  do
• 39:52
  founders
• 39:54
  underestimate
• 39:55
  most?
• 40:01
  Power
• 40:02
  of
• 40:03
  their
• 40:03
  equity.
• 40:04
  Because
• 40:05
  they're
• 40:05
  the
• 40:05
  crazy
• 40:06
  one
• 40:06
  that
• 40:06
  took
• 40:06
  the
• 40:06
  risk
• 40:07
  and
• 40:08
  built
• 40:08
  something.
• 40:09
  I
• 40:09
  love
• 40:09
  that.
• 40:11
  At
• 40:11
  this
• 40:11
  stage
• 40:12
  of
• 40:12
  leadership
• 40:12
  in
• 40:12
  business,
• 40:14
  what
• 40:14
  is
• 40:15
  non
• 40:15
  negotiable
• 40:16
  for
• 40:16
  you?
• 40:23
  Authenticity.
• 40:25
  Amazing.
• 40:27
  So
• 40:27
  finish
• 40:28
  this
• 40:28
  sentence.
• 40:28
  This
• 40:29
  is
• 40:29
  the
• 40:29
  last
• 40:29
  question.
• 40:31
  Power
• 40:32
  becomes
• 40:32
  meaningful
• 40:33
  when.
• 40:43
  When
• 40:43
  it's
• 40:44
  truth.
• 40:46
  When
• 40:47
  it's
• 40:47
  truth.
• 40:47
  I
• 40:48
  love
• 40:48
  that.
• 40:49
  So
• 40:49
  how
• 40:50
  can
• 40:50
  our
• 40:50
  listeners
• 40:52
  find
• 40:52
  you
• 40:53
  and
• 40:54
  the
• 40:54
  fourth
• 40:55
  effect?
• 40:57
  So
• 40:57
  probably
• 40:58
  the
• 40:58
  best,
• 40:59
  easiest
• 40:59
  way
• 41:00
  is
• 41:01
  the
• 41:01
  fourth
• 41:02
  effect
• 41:02
  dot
• 41:02
  com.
• 41:03
  You
• 41:04
  can
• 41:04
  find
• 41:04
  us
• 41:04
  there.
• 41:05
  You
• 41:05
  can
• 41:05
  easily
• 41:06
  follow
• 41:06
  us
• 41:06
  on
• 41:07
  Luma.
• 41:08
  You
• 41:08
  can
• 41:08
  easily
• 41:09
  follow
• 41:09
  us
• 41:09
  on
• 41:09
  LinkedIn.
• 41:11
  So
• 41:11
  if
• 41:12
  you
• 41:12
  Luma,
• 41:13
  we
• 41:13
  do
• 41:13
  lots
• 41:13
  of
• 41:14
  public
• 41:15
  events.
• 41:15
  There's
• 41:15
  also
• 41:16
  private
• 41:16
  events
• 41:17
  for
• 41:17
  the
• 41:17
  private
• 41:17
  community.
• 41:18
  But
• 41:18
  community
• 41:19
  authenticity
• 41:20
  relationships
• 41:21
  is
• 41:21
  critical
• 41:21
  for
• 41:22
  any
• 41:22
  board
• 41:22
  investment
• 41:23
  relationship,
• 41:24
  which
• 41:24
  is
• 41:24
  what's
• 41:24
  happening.
• 41:25
  So
• 41:26
  community
• 41:26
  is
• 41:26
  never
• 41:27
  going
• 41:27
  to
• 41:27
  go
• 41:27
  anywhere.
• 41:27
  We'll
• 41:28
  always
• 41:28
  have
• 41:28
  it.
• 41:29
  So
• 41:29
  following
• 41:29
  us
• 41:30
  on
• 41:30
  Luma,
• 41:30
  start
• 41:30
  getting
• 41:31
  involved,
• 41:31
  come
• 41:31
  to
• 41:32
  just
• 41:32
  free
• 41:32
  public
• 41:33
  events.
• 41:33
  Join
• 41:33
  our
• 41:34
  free
• 41:34
  community.
• 41:35
  Follow
• 41:35
  us
• 41:35
  on
• 41:36
  LinkedIn
• 41:36
  so
• 41:36
  you'll
• 41:36
  stay
• 41:37
  apprised
• 41:38
  of
• 41:38
  what's
• 41:38
  happening
• 41:39
  and
• 41:39
  then
• 41:39
  of
• 41:39
  course
• 41:40
  come
• 41:40
  sign
• 41:40
  up,
• 41:41
  start
• 41:41
  a
• 41:41
  trial,
• 41:42
  get
• 41:42
  inside
• 41:43
  our
• 41:43
  platform.
• 41:44
  Just
• 41:44
  know
• 41:45
  our
• 41:45
  new
• 41:46
  platform
• 41:46
  is
• 41:47
  launching
• 41:48
  in
• 41:48
  the
• 41:48
  next
• 41:48
  three
• 41:49
  months,
• 41:49
  God
• 41:49
  willing.
• 41:50
  And
• 41:51
  so
• 41:51
  our
• 41:51
  existing
• 41:52
  platform
• 41:52
  certainly
• 41:53
  lots
• 41:53
  of
• 41:53
  value
• 41:54
  there.
• 41:54
  There's
• 41:54
  a
• 41:55
  lot
• 41:55
  coming
• 41:55
  in
• 41:56
  terms
• 41:56
  of
• 41:56
  this
• 41:56
  board
• 41:57
  command
• 41:57
  center
• 41:57
  that
• 41:57
  we've
• 41:58
  been
• 41:58
  discussing
• 41:58
  today.
• 41:59
  So
• 41:59
  please,
• 42:00
  if
• 42:00
  you
• 42:00
  are
• 42:00
  interested
• 42:01
  in
• 42:01
  building
• 42:02
  a
• 42:02
  portfolio
• 42:02
  of
• 42:02
  wealth
• 42:03
  serving
• 42:03
  on
• 42:03
  boards.
• 42:04
  If
• 42:04
  you
• 42:04
  are
• 42:05
  a
• 42:05
  founder
• 42:07
  of
• 42:07
  any
• 42:07
  sort
• 42:08
  in
• 42:08
  that
• 42:08
  precede
• 42:09
  to
• 42:09
  ipo,
• 42:10
  please
• 42:10
  come
• 42:11
  pay
• 42:11
  attention.
• 42:12
  Come
• 42:12
  join
• 42:12
  us.
• 42:13
  Come
• 42:13
  start
• 42:13
  listening
• 42:13
  so
• 42:14
  you
• 42:14
  can
• 42:14
  get.
• 42:14
  A
• 42:14
  30
• 42:15
  day
• 42:15
  trial
• 42:16
  when
• 42:16
  you
• 42:16
  go
• 42:17
  to
• 42:17
  www.thefortheffect.com
• 42:22
  and
• 42:23
  you
• 42:23
  can
• 42:23
  also
• 42:23
  find
• 42:24
  Breen
• 42:25
  on
• 42:25
  LinkedIn
• 42:26
  and
• 42:27
  you
• 42:27
  can
• 42:27
  find
• 42:27
  the
• 42:27
  fourth
• 42:28
  effect
• 42:28
  on
• 42:28
  LinkedIn
• 42:29
  as
• 42:29
  well
• 42:29
  as
• 42:29
  on
• 42:30
  Luma.
• 42:31
  So
• 42:31
  I
• 42:31
  hope
• 42:32
  you
• 42:32
  all
• 42:34
  get
• 42:34
  yourselves
• 42:34
  over
• 42:35
  there
• 42:35
  and
• 42:35
  check
• 42:36
  it
• 42:36
  out.
• 42:36
  The
• 42:37
  value
• 42:37
  of
• 42:38
  being
• 42:38
  able
• 42:38
  to
• 42:40
  have
• 42:40
  an
• 42:40
  advisory
• 42:41
  board
• 42:41
  and
• 42:41
  a
• 42:42
  governing
• 42:42
  board
• 42:43
  and
• 42:43
  is
• 42:43
  so
• 42:43
  missed
• 42:44
  out
• 42:44
  on
• 42:45
  so
• 42:45
  many
• 42:45
  companies
• 42:46
  and
• 42:47
  this
• 42:47
  is
• 42:47
  your
• 42:47
  chance
• 42:48
  to
• 42:48
  get
• 42:48
  in
• 42:48
  there
• 42:48
  and
• 42:48
  especially
• 42:49
  early
• 42:50
  on
• 42:50
  when
• 42:50
  you
• 42:50
  don't
• 42:50
  necessarily
• 42:51
  have
• 42:51
  all
• 42:51
  the
• 42:51
  funds,
• 42:52
  you
• 42:52
  don't
• 42:53
  have
• 42:53
  cash.
• 42:54
  There
• 42:54
  are
• 42:54
  other
• 42:54
  ways
• 42:55
  to
• 42:55
  make
• 42:55
  this
• 42:55
  work
• 42:55
  and
• 42:56
  make
• 42:56
  it
• 42:56
  really
• 42:57
  valuable
• 42:57
  for
• 42:57
  you
• 42:58
  and
• 42:58
  for
• 42:58
  your
• 42:58
  advisors.
• 43:00
  So
• 43:01
  couldn't
• 43:01
  have
• 43:01
  said
• 43:01
  it
• 43:01
  better
• 43:02
  myself.
• 43:02
  Yay.
• 43:03
  I
• 43:03
  love
• 43:03
  it.
• 43:04
  So
• 43:04
  thank
• 43:04
  you
• 43:04
  so
• 43:05
  much
• 43:05
  Bryn
• 43:05
  for
• 43:06
  being
• 43:06
  here
• 43:06
  today.
• 43:06
  Thank
• 43:07
  you
• 43:07
  for
• 43:07
  joining
• 43:07
  us
• 43:08
  on
• 43:08
  the
• 43:08
  Wisdom
• 43:08
  of
• 43:08
  Women
• 43:09
  Show.
• 43:10
  Thank
• 43:10
  you
• 43:10
  for
• 43:10
  illuminating
• 43:11
  the
• 43:11
  path
• 43:12
  for
• 43:12
  opportunities
• 43:13
  and
• 43:13
  prosperity
• 43:14
  for
• 43:14
  all
• 43:15
  of
• 43:15
  us
• 43:15
  and
• 43:16
  bringing
• 43:16
  this
• 43:17
  new
• 43:17
  platform
• 43:18
  that
• 43:19
  allows
• 43:19
  for
• 43:19
  inequities
• 43:20
  to
• 43:20
  meld
• 43:21
  away
• 43:21
  and
• 43:22
  for
• 43:22
  us
• 43:22
  to
• 43:22
  all
• 43:23
  have
• 43:23
  our
• 43:23
  seat
• 43:23
  at
• 43:24
  the
• 43:24
  table.
• 43:25
  Thank
• 43:25
  you.
• 43:26
  Well,
• 43:26
  thank
• 43:26
  you.
• 43:27
  Yeah.
• 43:27
  And
• 43:28
  for
• 43:28
  all
• 43:28
  of
• 43:28
  our
• 43:29
  listeners,
• 43:30
  thank
• 43:30
  you
• 43:30
  for
• 43:30
  being
• 43:31
  here
• 43:31
  today.
• 43:31
  Be
• 43:31
  sure
• 43:32
  to
• 43:32
  follow
• 43:33
  like
• 43:33
  and
• 43:33
  share
• 43:34
  the
• 43:34
  wisdom
• 43:34
  of
• 43:35
  of
• 43:35
  Women's
• 43:35
  show
• 43:35
  on
• 43:36
  whatever
• 43:36
  your
• 43:37
  favorite
• 43:37
  listening
• 43:37
  or
• 43:38
  viewing
• 43:38
  platform
• 43:39
  is.
• 43:39
  And
• 43:40
  to
• 43:40
  infuse
• 43:40
  more
• 43:40
  of
• 43:41
  your
• 43:41
  wisdom
• 43:42
  into
• 43:42
  your
• 43:43
  business,
• 43:44
  be
• 43:44
  sure
• 43:44
  to
• 43:45
  take
• 43:45
  the
• 43:45
  Growth
• 43:46
  Readiness
• 43:46
  quiz
• 43:47
  at
• 43:47
  a
• 43:47
  ForceForGood
• 43:48
  biz
• 43:49
  quiz
• 43:50
  and
• 43:50
  uncover
• 43:51
  where
• 43:51
  your
• 43:52
  insight
• 43:52
  is
• 43:53
  needed
• 43:53
  most.
• 43:54
  The
• 43:54
  world
• 43:54
  is
• 43:55
  made
• 43:55
  better
• 43:56
  by
• 43:56
  women
• 43:56
  led
• 43:56
  business.
• 43:57
  Let's
• 43:58
  all
• 43:59
  go
• 43:59
  make
• 43:59
  the
• 43:59
  world
• 44:00
  a
• 44:00
  better
• 44:01
  place.
• 44:02
  Thank
• 44:03
  you.