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How Hiring Early And Narrow Focus Unstuck My Business

Ever feel like you’re doing everything and getting nowhere? We’ve been there. Today we pull back the curtain on the messy middle—how fear of failure fueled constant pivots, why “new” felt safer than “fix,” and the simple shifts that turned scattered tactics into steady growth. It all started with one idea from a YouTube program: the best person you can serve is yourself from two years ago. That lens became our roadmap.

We revisit the version of us who tried to be everywhere at once—blog, Pinterest, podcast pitching, Facebook ads, fledgling YouTube—then show how hiring before we felt ready…

The skinny

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