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Niche Down: The Secret to Legal Marketing Success with Steve Fretzin
In this episode of "Un-Fuck Your Legal Marketing," host Gary Johnson welcomes Steve Fretzin, a seasoned business development coach for attorneys. The conversation dives deep into the importance of consistency in legal marketing and business development. Fretzin emphasizes that many lawyers engage in random acts of marketing without a clear strategy, which often leads to inconsistent results. He shares insights on how to identify what marketing activities resonate with individual lawyers, focusing on their strengths and interests to build a sustainable book of business. The discussion also…
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