643: Understanding the Residential Solar Sales Downturn in 2023 with Scott Nguyen, Stan Pipkin, and Rachel Finn
As interest rates rose, residential solar companies’ sales have declined, with figures down by 5-10% compared to previous years. For many, it’s possibly the first time you have experienced an industry downturn, as we as an industry have ridden high on low interest rates and widely-available financial products for the better part of the last decade. Yet, some regional installers who are embracing diversification, innovative financing options, and a dedicated approach to customer service, are handling this economic adversity and high-interest rates with greater resilience.
Today’s conversation…
The skinny
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