Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the IKEA Effect Makes You Overvalue Your Own Work
Episode 124 of Marketing Psychology digs into the IKEA Effect — the cognitive bias that makes people place disproportionately high value on products they partially assembled themselves. Hosts Lucas and Luna break down the 2011 study by Norton, Mochon, and Ariely where participants valued their own folded origami creations as highly as expert-made origami, even when they were objectively uglier. They explore real-world applications: from IKEA's flat-pack furniture model to Build-A-Bear Workshops and even the rise of meal-kit services like Blue Apron. The episode also touches on why this…
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