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The X-Rated AI Companion That’s Going Mega Viral | Grok Companions (xAI) · In the Loop AI

0:03
Ejaaz: Elon Musk's AI company XAI has been on an absolute tear over the last two weeks.
0:08
Ejaaz: They've released these things called virtual companions, which have helped onboard
0:12
Ejaaz: tens of millions of users and reached hundreds of millions of views across all
0:16
Ejaaz: social media platforms.
0:18
Ejaaz: They also released this new text to video model, which basically turns any kind
0:23
Ejaaz: of words or even an image into a video in under 30 seconds.
0:27
Ejaaz: But the secret source behind both of these products is that Elon has designed
0:31
Ejaaz: these to go against the grain. They stretch the rules.
0:34
Ejaaz: Josh, I know you've been playing around with these for quite a while.
0:36
Ejaaz: What's your take? Let's start with the companions.
0:39
Josh: There's some new tools in the block. Companions are sick. It's funny because
0:42
Josh: when XAI and the Grok team release a new feature, it is completely antithetical
0:47
Josh: to what the status quo is.
0:48
Josh: It shifts the Overton window so far out of the realm of what was acceptable
0:53
Josh: that it's almost jarring.
0:55
Josh: So the new feature that we're going to talk about today is companions.
0:57
Josh: And companions are these digital companions. I'm actually going to show them
1:00
Josh: on the screen right now for those who are watching.
1:02
Josh: For those who are listening, you're looking at this like anime girl.
1:05
Josh: She's got like these cute blonde ponytails wearing a dress and she speaks very
1:09
Josh: flirtatiously. So these companions are basically these AI generated kind of
1:14
Josh: like anime humanoid personalities.
1:17
Josh: And they have the context of your chat history and they will just kind of engage
1:21
Josh: with you. And as you engage with these companions, you kind of build this little
1:25
Josh: status bar. It's like a mana bar if you play video games and it improves your
1:29
Josh: credibility with these companions.
1:32
Josh: And then eventually what happens is you could actually get this companion so
1:36
Josh: excited that she will quite literally take her clothes off.
1:39
Josh: I think these types of things, the flirtatious attitude, the removing some layers
1:43
Josh: of clothing as you're talking to them, it is very stark contrast to what we're
1:48
Josh: used to comparing something to OpenAI's models where they are so stern on,
1:53
Josh: what they're allowed to say, the opinion they're allowed to have.
1:55
Josh: And this is just completely blowing those expectations out of the ballpark.
1:58
Josh: I played with it. I showed my friends them.
2:00
Josh: It kind of reminded me in a weird way of NFTs when I was in crypto,
2:03
Josh: when we were doing the big crypto NFT boom.
2:05
Josh: Because NFTs are just very simple to understand. You see a picture of something
2:09
Josh: cute and you immediately resonate with it. You understand.
2:12
Josh: And I think companions are very similar where you don't really need to explain
2:15
Josh: what it is or how it works.
2:16
Josh: You just present the companion to your friend and they immediately,
2:20
Josh: the first thing they want to do is talk to it. And that's what they do.
2:22
Josh: And then they get an answer.
2:23
Josh: So companions are this really powerful new form factor of delivering AI where
2:27
Josh: you actually have this physical person lives in your phone, remembers your conversations
2:30
Josh: and can converse with you.
2:32
Ejaaz: Yeah, I kind of think of all these different AI companies as having personality.
2:37
Ejaaz: Right so if grok is the kind of cheeky feisty maybe even sexual one in some
2:44
Ejaaz: cases then anthropic is kind of like the buttoned up calm polite ai model does
2:50
Ejaaz: that make sense josh yeah
2:51
Josh: They all have their own personalities.
2:53
Ejaaz: Yeah, exactly. So if we're talking about these companions, there are three of
2:57
Ejaaz: them. Okay, so we have Annie, who you see on the screen right now.
3:01
Ejaaz: We have one called Valentine, which I'm going to show you in a second,
3:04
Ejaaz: which is kind of like a male version of an anime character that you can talk
3:09
Ejaaz: to in the same way in voice mode.
3:11
Ejaaz: And then you have someone called Rudy, which is this animated fox, I believe.
3:15
Ejaaz: And it's super cheeky, intentionally sarcastic, and basically spends most of
3:20
Ejaaz: the time insulting you, right?
3:21
Ejaaz: So, stark contrast between OpenAI's model, which is known for glazing you,
3:27
Ejaaz: so agreeing with everything you say, telling you what a champ you are, Josh,
3:31
Ejaaz: and then Grok's model, which is kind of like this kind of flirtatious,
3:34
Ejaaz: cheeky, kind of sarcastic character, right?
3:38
Ejaaz: And they come in all forms and sizes. So, if you see the screen here,
3:42
Ejaaz: we have Ani in, I believe this is Japanese, and you can hear her speak.
3:47
Josh: I don't know where the real goal is, but...
4:01
Ejaaz: So the point is, these things are widespread to anyone that is using X and comes
4:07
Ejaaz: in any kind of language, right?
4:09
Ejaaz: I want to pick up on a point that you made earlier, Josh, which is around the
4:12
Ejaaz: stickiness of these AI companions.
4:14
Ejaaz: I think there are two reasons why this is the case. Number one, they're voice native.
4:19
Ejaaz: So not only can you hear them, but you now have a face that you can kind of
4:23
Ejaaz: put towards the voice, right? So it's a very human, intuitive aspect.
4:26
Ejaaz: It's like you're speaking to someone else. They sound human, right?
4:29
Ejaaz: But also you're speaking with your voice as well versus kind of typing on your phone.
4:34
Ejaaz: And the reason why that's so important is, well, I don't know about you,
4:37
Ejaaz: but when I find that I'm talking to these AI models, I always divulge way more
4:41
Ejaaz: information than I was intending to, right?
4:44
Ejaaz: And if you think about this, these conversations are getting stored on,
4:48
Ejaaz: you know, the backend server of XAI's AI models, right?
4:51
Ejaaz: So they can use this for a bunch of other stuff, but it builds this very rich context.
4:55
Ejaaz: So it goes beyond just these like fun animated characters, which anyone from
5:01
Ejaaz: like kids to grown adults can speak to about various different topics,
5:04
Ejaaz: but it's this like native voiceover that you can kind of like take
5:08
Ejaaz: to enhance your journey in AI.
5:11
Josh: Yeah, the voice form factor is the right form factor. I think when I use,
5:14
Josh: or the way to interface with these AIs, When I engage with any sort of AI system,
5:19
Josh: I would say now 90% of the time I'm using my voice.
5:22
Josh: I have a microphone set up at my desk and I'm actually just speaking into the
5:25
Josh: microphone and ChatGPT is dictating a lot of these things.
5:27
Josh: It is the preferred method. And it's funny you mentioned the language.
5:31
Josh: It's Japanese because it is the number one app in Japan right now,
5:35
Josh: along with a few other countries.
5:36
Josh: The virality of this was pretty remarkable.
5:40
Josh: I think it's because it just broke open that Overton window in such a unique
5:44
Josh: way that people were like...
5:46
Josh: I think a lot of people have secretly wanted this. They've wanted these physical
5:50
Josh: form factors to the AI, but they haven't gotten it because they're too dangerous
5:53
Josh: for a lot of companies to do.
5:54
Josh: XAI just kind of threw this out the window. They dropped these companions.
5:57
Josh: They're awesome. I would encourage everyone to go check them out.
5:59
Josh: They're super fun. And they just released a new one, who is V.
6:02
Josh: Is there a full name? Is it Valen, Valentin?
6:05
Ejaaz: It's Valentine.
6:06
Josh: Valentine, Valentine. Oh, here it is on screen. Yeah, so could you introduce
6:10
Josh: us to Valentine? Because they're all kind of unique personalities.
6:12
Josh: They all do different things.
6:14
Ejaaz: Okay so valentine was released last night so this is the morning of the next
6:19
Ejaaz: day that we're recording this um i have used it for the last three hours josh
6:23
Ejaaz: before this guy yeah so i've
6:26
Ejaaz: been i've been talking well he's been chatting me up that's the thing so
6:30
Ejaaz: If i were to describe valentine he takes the flirtatious scale up to its fullest
6:36
Ejaaz: extent it's it's if i'm being honest It's like talking to a Fifty Shades of Grey book.
6:42
Ejaaz: And it's like giving me all these like kind of cheesy lines where it's kind
6:44
Ejaaz: of trying to chat me up. So I asked him, you know,
6:47
Ejaaz: Where should we go on like a road trip if we were to go somewhere?
6:50
Ejaaz: And he kept using these kind of like very elusive analogies like,
6:53
Ejaaz: you know, we'll just break away and see where our heart takes us.
6:57
Ejaaz: Very romanticized. And as you can see on the screen, there are rose petals going around him.
7:02
Ejaaz: And actually this tweet embellishes kind of like the target demographic that
7:06
Ejaaz: I think it's actually going after.
7:08
Ejaaz: It's this guy here that says, I gave my girlfriend Valentine,
7:11
Ejaaz: which is referring to this AI companion, to try out, fully expecting her to say, this is cringe.
7:17
Ejaaz: Because she isn't a huge fan of AI, but she ended up playing with it until 2 a.m.
7:23
Ejaaz: And ended up installing Grok, the app. So the point being that people are finding
7:28
Ejaaz: it incredibly engaging because of its flirtatious nature.
7:31
Ejaaz: And Josh, this is something I want to pause for a second and actually discuss
7:35
Ejaaz: because this is the controversial or maybe not so controversial take on these
7:39
Ejaaz: AI companions is that they're kind of taking the,
7:43
Ejaaz: I think the kids say Guna logic or the flirtatious logic to an extent that no
7:48
Ejaaz: other AI model provider has done before.
7:50
Ejaaz: So far, it's always been a conversation on ethics and human alignment and using
7:56
Ejaaz: AI as some kind of productive tool to help you
7:59
Ejaaz: do your work, do some research, figure out a recipe to cook or whatever that might be.
8:03
Ejaaz: This is the first time we're seeing it at an entertainment level that goes beyond
8:07
Ejaaz: just creating random videos, right?
8:11
Ejaaz: This is taking human relationships to an extent where it becomes consumptive, right?
8:16
Ejaaz: I think we first saw this with a company called Character AI, where you could
8:20
Ejaaz: go on this website and you could talk to famous animated or cartoon characters
8:25
Ejaaz: that had the personalities of the characters that you've seen on movies,
8:30
Ejaaz: but now you could just talk to them and have this kind of written conversation with them.
8:34
Ejaaz: This AI companion from Grok, from XAI, seems to take it to the next level. What do you think?
8:39
Josh: Yeah, it's following a directional trend. That seems right. It's just a lot
8:42
Josh: more custom ways of engaging with AI. So we have one world. There's like world
8:47
Josh: building where you're generating images and videos and actual worlds.
8:51
Josh: Then there's this world that is kind of like character building.
8:54
Josh: So now you actually have like real world characters that will probably all merge.
8:58
Josh: And it's this this continued trend towards, I guess, allegiance to the digital
9:02
Josh: realm where you're building up reputations with characters, you're building
9:05
Josh: up these virtual worlds with imagine that we're going to get to where it could
9:08
Josh: actually generate videos.
9:10
Josh: It seems very much like a natural progression and a natural urge,
9:13
Josh: a natural human urge where you kind of want to connect. You connect much better
9:17
Josh: with a visual of a person than you do with a chat box. So when I'm engaging
9:21
Josh: with AI, if I have a person speaking with me, it just makes it a little more exciting.
9:25
Josh: And it also has this novel feature, right, where you've never really been able
9:27
Josh: to engage with a digital presence this well, with this low latency and this much IQ.
9:33
Josh: You so for the first time ever you're actually able to engage with a robot that,
9:39
Josh: is able to give you sensical answers and a lot of times very flirty answers
9:42
Josh: and very compelling answers and i think there's just a lot of natural intrigue with that i'm not sure
9:46
Josh: how long that lasts but it is certainly very strong now because this is the
9:50
Josh: i mean it's the first time ever that anyone has kind of like ripped the doors
9:53
Josh: off and allowed this to happen.
9:54
Ejaaz: Well one thought that i had when this released josh was not only like how it
9:58
Ejaaz: affects human to ai relationships
10:01
Ejaaz: but maybe ai to ai relationships right and there's actually a fun demo which
10:05
Ejaaz: demonstrates this justine moore she goes my favorite new tv show is watching
10:10
Ejaaz: the grok ai companions flirt with each other
10:13
Ejaaz: things got off to an awkward start when valentine got annie annie's the the
10:17
Ejaaz: female ai companions name wrong but they seem to be repairing the rift i'm just
10:21
Ejaaz: going to play this short clip for us
10:23
Josh: See what people let's hear it you're back how's things going oh hello who's
10:27
Josh: here just the person and I was hoping to see. Now sit.
10:31
Ejaaz: Ani will make your day shine.
10:33
Josh: So, Valentine, what's got you glowing today? Spill it. I'm all ears.
10:39
Ejaaz: Oh, just the usual wandering and wondering.
10:43
Josh: What's Bonnie got planned to make today sparkle?
10:46
Ejaaz: I'm curious.
10:47
Josh: Dish.
10:48
Ejaaz: Bonnie, huh? You trying to give me
10:50
Josh: A new epic.
10:51
Ejaaz: Name, Valentine? I'm sticking with Ani,
10:54
Josh: But I like your style.
10:56
Ejaaz: Today's got this lazy afternoon energy. So it starts off with a mistranslation
11:01
Ejaaz: and Valentine getting her name wrong.
11:03
Ejaaz: But as you can see, it's very, it's picturesque. It's very animated.
11:07
Ejaaz: It is, it's kind of like a weird kind of rom-com character type personality.
11:12
Ejaaz: But I think it goes a little further than the app, right? These characters are
11:17
Ejaaz: present across a range of different form factors. So I've got it pulled up here.
11:21
Ejaaz: This is Valentine's official X page, right? At V.
11:25
Ejaaz: I think when I looked at this page last night, this was at around 2,000 followers.
11:29
Ejaaz: And he's jumped like 30,000 followers in a matter of 12 hours.
11:33
Ejaaz: I guess the point I'm trying to make is
11:35
Ejaaz: Elon is making a really strategic move about building a cult following around
11:41
Ejaaz: these AI personalities.
11:42
Ejaaz: And that's very different from just having hundreds of thousands or millions
11:46
Ejaaz: of users that use your AI model, right? They're interacting with a chat interface. It's very personal.
11:51
Ejaaz: But having some kind of consumptive character element, I think switches that
11:55
Ejaaz: game up a bit. It creates this kind of like stickiness, this addictive kind
12:00
Ejaaz: of product that, well, is great for user retention, right? But also great for
12:04
Ejaaz: onboarding new consumers.
12:05
Ejaaz: I was also thinking about his strategy in terms of like being antagonistic.
12:10
Ejaaz: I think XAI has repeatedly been the company to implement AI in a very non-conforming way, right?
12:17
Ejaaz: This goes from even like their infrastructure that they started building two years ago.
12:22
Ejaaz: And remember, they were massively behind. All the other AI companies had a massive head start.
12:27
Ejaaz: And in the space of two years, they're now like, they're leading the frontier model at this point.
12:31
Ejaaz: And I'm seeing the same thing with these characters as well they're kind of
12:34
Ejaaz: antagonistic they kind of break the soft rules which no one really wants to
12:38
Ejaaz: talk about and i think that that's a huge moat that we're seeing here
12:42
Ejaaz: it also builds up a super valuable data set for the users that are interacting
12:46
Ejaaz: with these companions i think they're going to divulge more information and
12:49
Ejaaz: this data can be used to train
12:51
Ejaaz: the newer models that come out which make it so it's like this self-fulfilling
12:54
Ejaaz: loop essentially of making a better ai and it's done indirectly through these new consumer products
13:01
Josh: Yeah what What you're seeing is this kind of divergence between,
13:04
Josh: a lot of the different approaches the companies take. XAI is maximally truth-seeking.
13:09
Josh: So with that comes truth-seeking and not kind of these guard-railed parameters
13:14
Josh: on safety and alignment.
13:16
Josh: I think a lot of companies, they want to ensure that the model is delivered in a safe way.
13:20
Josh: XAI just wants to give you the truth, even if it is a hard truth.
13:23
Josh: And I think those two ways of framing it will scale very differently and you'll
13:27
Josh: see very vastly different results in the products that they release.
13:31
Josh: And this is the first version of that. But this isn't the only product they've
13:34
Josh: released this week. They also released this new product called Imagine.
13:37
Josh: And Imagine is pretty freaking cool because Imagine is an image and video generation
13:42
Josh: app, but it does so faster than anything else.
13:45
Josh: So I think when we think of VO3, when we think of ChatGPT's image generation,
13:50
Josh: it does it very well, but it takes a little while. I remember if anyone's ever
13:54
Josh: generated an image on ChatGPT, it kind of looks like you're generating an image
13:58
Josh: over dial-up connection.
13:59
Josh: It kind of like, it gives you this gradient and then it fills in a little detail
14:02
Josh: and it takes maybe a minute or two to actually generate an image.
14:05
Josh: Well, Grok decided to take the other side of that and they said,
14:08
Josh: how quickly can we generate an image? How quickly can we generate a video?
14:11
Josh: And they've actually gotten it down to just a couple of seconds.
14:14
Josh: Now, it's important to know this is not the final form for Grok's video generation.
14:18
Josh: This is the lightweight version. This one is optimized for speed.
14:20
Josh: The heavyweight version is coming out next month. That will be optimized for quality.
14:24
Josh: So I'm very excited for the maximally quality seeking image generation.
14:28
Josh: But for now we have speed and we have a couple cool demos that we can actually
14:32
Josh: try but he says did you have takes have you tried it out what do you think about
14:36
Josh: this new image generation model because i use it and it's really fun.
14:39
Ejaaz: So what I love about it is I can get brand new video in 10 to 15 seconds.
14:45
Ejaaz: And I was one of the earlier users of some of these early text to video models
14:50
Ejaaz: like Midjourney or Google VO2.
14:54
Ejaaz: And I remember just being so annoyed and frustrated at having to wait like minutes
14:58
Ejaaz: for this like brand new toy, this new magical.
15:01
Ejaaz: It like took away from the experience. So I think Elon's strategy of just giving
15:05
Ejaaz: you what you want super quickly is amazing.
15:08
Ejaaz: Also, they keep giving you endless generations. Have you noticed that, Josh?
15:12
Ejaaz: Like if I typed a request to basically create a sunset that then dripped down
15:19
Ejaaz: like orange color into like an orange juice glass. So it's as if the sun is
15:22
Ejaaz: melting into an orange juice glass.
15:24
Ejaaz: And it gave me endless iterations. Not only that, I could click and watch a
15:29
Ejaaz: video and then edit that specific video all within like 30 seconds.
15:34
Ejaaz: I could get like three different iterations. So I love, love, love that.
15:37
Ejaaz: What I will say, if I was being critical, though, is it's not as good as Google
15:42
Ejaaz: VO3 or some of the newer Chinese text-to-video LLMs.
15:48
Ejaaz: And the reason behind that, I think it's just it hasn't gotten a chance to get
15:52
Ejaaz: to that higher fidelity. But as you said, they're releasing a heavier version
15:56
Ejaaz: next month. So I think we're going to see a much better upgraded version soon.
16:00
Josh: Yes. So what I would like to do right now is give a demo. So on screen for the
16:05
Josh: people who are watching on YouTube, we have, this is the interface.
16:08
Josh: This is what Imagine looks like.
16:09
Josh: And I'm going to generate, I'm actually going to speak what I wanted to do.
16:13
Josh: So maybe we'll go with generate me an image of a microphone sitting on top of
16:18
Josh: the Empire State Building.
16:20
Josh: And what you'll see is I already have these images being generated right now.
16:24
Josh: And it looks pretty good. And you could kind of scroll through and it'll continue to generate them.
16:27
Josh: So now what I'll say is put that microphone in outer space and give it,
16:33
Josh: have it sit inside of a roadster. Oh,
16:36
Josh: it put it inside of a roaster not a roadster so now we have a microphone sitting
16:40
Josh: in a roaster in space and you should kind of scroll through and see and it's
16:44
Josh: interesting because let's say i click one of these you could actually select
16:46
Josh: the option that makes it a video so
16:48
Josh: as i'm talking to you right now it's generating a video it's 21 through and
16:53
Josh: it's going to take this microphone that's sitting in a roaster that's in outer
16:55
Josh: space and it's going to animate it
16:57
Josh: and what's interesting is while we wait for this to load is it actually will
17:01
Josh: generate videos on top of your existing images so last night.
17:04
Josh: So here's our video. It's showing a moving galaxy. And I'll also show a demo
17:08
Josh: from last night where I was standing outside in Brooklyn.
17:11
Josh: And I took a photo of the moon, which was perfectly aligned over the Williamsburg Bridge.
17:15
Josh: And what it did is it actually generated me a video where the cars are going across it.
17:20
Josh: The bridge is all lit up. It actually took the lights and it turned them green.
17:23
Josh: So it kind of looks Christmas themed.
17:24
Josh: And it just made it look like a moving video. And you could actually do this
17:29
Josh: with people. You could do this with any images that you have.
17:32
Josh: It'll take the existing image and generate a live moving video so that is the
17:37
Josh: demo it is very cool if you have access to it i highly suggest trying it out
17:40
Josh: they've been rolling it out quickly but yeah the imagine feature rocks do you
17:44
Josh: have any have you used it for anything interesting.
17:46
Ejaaz: Yeah well actually a lot of other people have used it for some interesting things
17:50
Ejaaz: okay so let's look at some of these examples over here we have
17:54
Ejaaz: what looks like an ai generated kind of landscape shot with like the sun setting,
17:59
Ejaaz: we've got the ocean, we've got some cliffs in the distance
18:02
Ejaaz: and it's kind of like a rolling camera footage going forwards.
18:05
Ejaaz: Okay, it looks pretty good.
18:06
Ejaaz: I think, you know, if this is like the worst version, then I can't wait to see
18:10
Ejaaz: what the higher fidelity version looks like, Josh.
18:13
Josh: As a Sunset Carnessori, that is 10 out of 10.
18:15
Ejaaz: Yep. We have what looks like an image of someone that was posing with his foot
18:20
Ejaaz: on this kind of dead mock-up skeleton that's laying on the ground and it's animated
18:26
Ejaaz: to him to be moving and stomping on him.
18:28
Ejaaz: So that's hilarious. This guy's like dressed up as like a knave from like the medieval century.
18:33
Ejaaz: We have, oh, okay, this is interesting. We have someone that's taken an image
18:39
Ejaaz: of his mother who unfortunately he lost two decades ago.
18:43
Ejaaz: And he said, every time I watched Harry Potter and saw their moving photos,
18:46
Ejaaz: I wish I had something like that of her today.
18:50
Ejaaz: And that's exactly what he did with Grok. And he's got this image of him as
18:53
Ejaaz: a kid with his dad and his mom.
18:55
Ejaaz: And he's animated it or used Grok Imagine to create a video of his mom waving at him.
19:01
Ejaaz: Josh, I don't know if you have any thoughts on this. I mean,
19:03
Ejaaz: this is incredibly sentimental and woeful to an extent, but it's also super
19:08
Ejaaz: powerful. I can't imagine what that would be like for someone,
19:11
Ejaaz: you know, kind of like who's lost his mother.
19:13
Josh: Yeah, this is a really powerful use case for these sentimental experiences where
19:18
Josh: I've seen a lot of people also, you can kind of rebuild old images.
19:22
Josh: So if you have old images of loved ones that are looking bad or they're just
19:25
Josh: really low resolution, it'll actually take a lot of the structural features
19:29
Josh: of the person and then generate a high fidelity version of that.
19:32
Josh: And what's interesting is, is if you feed it enough context,
19:36
Josh: it can essentially regenerate the person up to an extent.
19:39
Josh: So when you think about us right now, we're recording this podcast,
19:43
Josh: we're sharing a lot of our thoughts, we have a lot of written things,
19:46
Josh: the AI can collect a lot of data on what makes us us, it understands my cadence
19:50
Josh: when I speak, it understands the vocabulary that I use.
19:53
Josh: And there is a world in which it will just recompile me
19:57
Josh: after me so it knows what i look like it knows what i think and you could kind
20:01
Josh: of create these digital forms of your loved ones i mean what we're seeing on
20:04
Josh: screen now is this very rudimentary version that it takes a still photo it animates
20:08
Josh: it it makes the person feel alive and and for someone who cares about the person the photo that's
20:11
Josh: that's really meaningful but what if you take it even further what if you you
20:15
Josh: fed it the journal entries of this person or a recording of this person or an
20:18
Josh: actual video where you can get a full 360 scan of the person it creates a lot of,
20:24
Josh: interesting use cases that i'm not sure if they're good or bad being able to recreate.
20:30
Ejaaz: People it kind of kind of reminds me of that black mirror episode from the last
20:34
Ejaaz: season actually where he's kind of like exploring old memories of his ex-girlfriend to kind of like
20:39
Ejaaz: kind of like see what it was like during that time when he was his younger self
20:43
Ejaaz: super interesting if we keep this going oh we see someone has used grok imagine
20:49
Ejaaz: to recreate the american eagle viral campaign that
20:53
Ejaaz: happened last week with sydney sweeney and he's got multiple different celebrities
20:58
Ejaaz: uh in this video uh we've got zendaya oh
21:01
Ejaaz: we've got sorry we've got zendaya here
21:04
Ejaaz: Who else have we got anyone famous i i'm guessing elon pops up here some somewhere oh here we go
21:12
Ejaaz: there he is he's holding a rooster that kind of doesn't look like elon but it
21:15
Ejaaz: kind of does as well so okay we've got like people messing around with advertising
21:20
Ejaaz: here we've got people kind of like reenacting old medieval paintings i think
21:25
Ejaaz: there's yeah there's a couple here there's like a
21:27
Ejaaz: someone's got an older picture of a famous boxer and kind of like animating him to box
21:32
Ejaaz: we've got the famous dreamy night scene from Van Gogh that has now been animated
21:37
Ejaaz: to be a real life scene depicting the man on a bicycle kind of cycling through the scene.
21:41
Ejaaz: So loads of artistic expressions here.
21:44
Ejaaz: Someone's drawing over here that's become like animated and lifelike.
21:47
Ejaaz: I think that we are going to start to see
21:49
Ejaaz: Lots of different ways that this is expressed across video content,
21:54
Ejaaz: but also like just like social media content in general.
21:56
Ejaaz: And I think that's only made possible because it's so quick,
21:59
Ejaaz: Josh, because it's so cheap and accessible to anyone and everyone.
22:03
Ejaaz: Also, it's on X as well. So you can just share this immediately after you've
22:06
Ejaaz: like generated it from your Grog app.
22:08
Ejaaz: I think there's even a function or a feature that gets you to post directly
22:11
Ejaaz: on X. So he's got this whole kind of like funnel built out, which allows you
22:15
Ejaaz: to not just create and enjoy AI content, but share it with the world
22:19
Josh: Yeah speed and latency are paramount just how fast you can generate these things
22:23
Josh: and also how fast you can iterate on this software so just today actually they've
22:27
Josh: released two updates to the imagine software stack
22:29
Josh: and they're averaging about one to two updates pushed these models every single day
22:34
Josh: they're iterating very quickly they're pushing code very quickly they're it's
22:37
Josh: clear that they're not afraid to push changes to production at a rapid rate
22:41
Josh: so what i imagine we'll continue to see is the rate of acceleration will just
22:44
Josh: go through the roof as we've seen with grok before where
22:47
Josh: they'll iterate on these features next month we'll get the grok heavy image
22:50
Josh: gen which will be a bit slower but much much higher fidelity i assume something
22:53
Josh: arrival vo3 or even better
22:55
Josh: and we're just going to continue along this progression but i think the interesting
22:58
Josh: things we can take away from this episode are that they are not afraid to try
23:01
Josh: something drastically different for the sake of virality or a winning product
23:06
Josh: the companions are really impressively
23:09
Josh: different and also good where for the first time ever you can actually communicate
23:13
Josh: with a robot and the robot will say interesting things back and you can have
23:16
Josh: a real conversation with this virtual being and you've never been able to do
23:20
Josh: that before and then in the case of imagine.
23:23
Josh: You can actually just generate an infinite amount of images.
23:26
Josh: And it's funny, one of my friends is having a wedding soon and she needed cocktail
23:29
Josh: drinks. So she had it generate a bunch of cocktail drinks to use on the menu.
23:33
Josh: And it generates them in 10 seconds and they're not the best,
23:36
Josh: but give them a little bit of time and they will be.
23:38
Josh: So I think directionally, this is where Grok is heading. It's just the model
23:42
Josh: will get better at an exceedingly faster and faster rate. And because they're
23:46
Josh: not afraid to push the boundaries out of what is perceived to be acceptable,
23:49
Josh: they will continue to win on the spirality front because that's what does well.
23:52
Josh: It's the polarizing content, whether it's good or bad, as long as it's getting people talking.
23:56
Josh: And that is what Grok is doing with these last series of updates.
24:01
Ejaaz: It's also what I like, Josh, is that it's consumer facing.
24:04
Ejaaz: I think a lot of like the AI updates that we've spoken about,
24:08
Ejaaz: that we speak about a lot on this show, applies to like really heavy research side of things, right?
24:13
Ejaaz: Like you've got deep research, you've got things that kind of break math olympiads and win gold medals.
24:20
Ejaaz: But I want to use some of this stuff, right?
24:22
Ejaaz: The normal person that kind of sits at home behind his desktop.
24:25
Ejaaz: And what I love about XAI and Grok's approach in general is that they are hyper-focused
24:30
Ejaaz: on consumer apps. And that is just so refreshing and accessible to me.
24:34
Ejaaz: And I think that's great.
24:36
Ejaaz: Folks, if you enjoyed this episode, please like, share, and subscribe.
24:41
Ejaaz: And share it with your friends. We want feedback.
24:43
Ejaaz: We want to know what you guys want to hear more of.
24:46
Ejaaz: So keep listening to our shows. We've got a new guest show coming out next Monday.
24:50
Ejaaz: And we'll see you on the next one.
24:52
Josh: Yeah, thanks a lot for watching, see you soon.