The BFCM Prep Guide
We break down ABO vs CBO, budget pacing, offer architectures (sitewide %, tiers, gifts, bundles), landing-page quick wins, and the email/SMS cadence that stacks revenue—plus day-of MER guardrails and intra-day pacing.
#BFCM #Ecommerce #MediaBuying
Key Takeaways
ABO or CBO: When each campaign structure can win and why
The simples offer architectures that won't wreck margins
Pacing budgets so you don't blow learnings (or spend) before the big days
The landing-page tweaks that move the most revenue during BFCM
Can a small site-wide + stacked gift be smarter than a deeper discount?
How shipping…
The skinny
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