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Grow Your Audience Through Large Publications (with Kimanzi Constable) · The Daily Writer

• 0:04
  SPEAKER_00: Welcome to the Smart Business Writing Podcast, the show that helps you share your message, increase your impact, and grow your business through the power of writing.
• 0:12
  SPEAKER_00: One of the themes that you will often hear me talk about on this show is the importance of leveraging your writing in different ways.
• 0:19
  SPEAKER_00: For example, a couple of weeks ago we talked about different ways to repurpose your writing and get more mileage out of it.
• 0:26
  SPEAKER_00: And then on last Friday's interview on episode 135, my friend Millette Jones shared how to get onto podcasts as a guest expert.
• 0:35
  SPEAKER_00: You know, there's almost an endless number of ways you can leverage your writing and your knowledge to grow your audience and to serve more people.
• 0:42
  SPEAKER_00: And one of the most effective ways to do this is by writing for large publications.
• 0:48
  SPEAKER_00: That is why I am super excited about today's guest because he's going to teach you how to get into large publications as a writer and then how to leverage those opportunities to then grow your business.
• 0:59
  SPEAKER_00: His name is Kamanzi Constable, and he's the author of four books that have sold over 150,000 total copies.
• 1:07
  SPEAKER_00: He's also a contributor to over 30 large publications, including The Huff Post, Entrepreneur, both the online and the print editions that's on newsstands, Success Magazine, Ask Men, Mind Body Green, Fox News, The Goodman Project, Yahoo, NBC News, Time Magazine, Business Insider, CBS News, and many, many more.
• 1:31
  SPEAKER_00: And just for the record, Kamanzi has also been interviewed on over 250 podcasts.
• 1:37
  SPEAKER_00: So as you can see, he definitely knows what he's talking about when it comes to building an audience by using content.
• 1:43
  SPEAKER_00: I first got to know Kamonzi when we were both lead editors at the Goodman Project several years ago, and in the years since then, I've really been amazed at his success and have learned a lot from his approach to creating and using content to build an audience.
• 1:56
  SPEAKER_00: In this conversation today, Comanze is going to teach you why large publications present such a great opportunity.
• 2:03
  SPEAKER_00: He's going to talk about the specifics of how to find and to pitch editors via email, and then what to do with those opportunities once you have them.
• 2:11
  SPEAKER_00: So get ready to take a bunch of notes because this episode is totally going to blow your mind.
• 2:16
  SPEAKER_00: I know I loved it and I took a bunch of notes, and so I hope that you do as well.
• 2:20
  SPEAKER_00: After the interview, make sure to check out the show notes at KentSanders.net slash one four zero.
• 2:27
  SPEAKER_00: Again, that's KentSanders.net slash one four zero.
• 2:30
  SPEAKER_00: All right, let's get on to the conversation with my friend Kamanzi Constable.
• 2:35
  SPEAKER_00: Kamanzi, thank you so much for doing the show.
• 2:38
  SPEAKER_00: I've really been looking forward to this.
• 2:39
  SPEAKER_00: And I believe of all my podcast guests, you are the person I have known probably the longest.
• 2:44
  SPEAKER_00: So thanks again for doing this.
• 2:46
  SPEAKER_01: Yeah, thanks for having me.
• 2:48
  SPEAKER_01: I'm excited to be here.
• 2:49
  SPEAKER_01: I remember some of our talks, and it's been a lot of years.
• 2:52
  SPEAKER_00: Yeah, it has been so fun and exciting to see your journey over the years and the different things that you've done.
• 2:57
  SPEAKER_00: And I just have to say, you know, you have really impacted my life in terms of helping me enlarge my vision to see what's possible and strategies and encouragement and just pressing on through all kinds of life situations.
• 3:11
  SPEAKER_00: So thank you.
• 3:12
  SPEAKER_00: And I know you've impacted a lot of other people as well.
• 3:15
  SPEAKER_01: Yeah, I'm glad that uh we're we're connected, and I don't believe that there are any accidents, and life is interesting.
• 3:22
  SPEAKER_01: So there's always, especially for us as content creators, that's all content, right?
• 3:28
  SPEAKER_01: Like some stuff you might not share, some stuff you might share, but all of it is like fodder for us as content creators.
• 3:34
  SPEAKER_00: Totally, totally.
• 3:36
  SPEAKER_00: So for those who do not know you, can you take a few minutes, or really as long as it takes, long or short, and share a bit of your story from being a, as you describe, a bread delivery guy, which I've always loved that phrase, a bread delivery guy to now helping people with content marketing.
• 3:51
  SPEAKER_00: I know that your story has inspired a lot of people, but there are some people who surprisingly still don't know that.
• 3:56
  SPEAKER_00: So I'd love if you could share a little bit about that.
• 3:59
  SPEAKER_01: Yeah, uh I started in entrepreneurship at 19 years old.
• 4:03
  SPEAKER_01: I had the opportunity to start a service-based business, which was actually a vacation relief service for independent bread owners.
• 4:11
  SPEAKER_01: So it was uh a business that I never thought about.
• 4:17
  SPEAKER_01: But as I worked for a company, one of the drivers said, Hey, here's this opportunity.
• 4:22
  SPEAKER_01: We have not gone on vacation in years.
• 4:24
  SPEAKER_01: If you do a good job and show up, you could have work until your heart uh exploded.
• 4:30
  SPEAKER_01: And that person was was absolutely right.
• 4:33
  SPEAKER_01: I I got in there, I showed them that I could um show up and be consistent and do the work, and I built that trust, which is an important part of working with clients, right?
• 4:44
  SPEAKER_01: Like building that trust.
• 4:46
  SPEAKER_01: And so I at 19 years old started this service-based business and the bread industry that grew within one year.
• 4:53
  SPEAKER_01: It grew to a half a million dollar business.
• 4:56
  SPEAKER_01: Wow.
• 4:56
  SPEAKER_01: Um, yeah, and it grew too quick.
• 4:58
  SPEAKER_01: So I had this opportunity and it was great, and the earning potential was great, but I didn't understand anything about running a business.
• 5:07
  SPEAKER_01: Nobody in my family was an entrepreneur, I didn't go to school for it.
• 5:11
  SPEAKER_01: I was not proactive in doing research about payroll and and and taxes and quarterlies and employees and all that good stuff.
• 5:22
  SPEAKER_01: So although the business was great, the operations were terrible.
• 5:26
  SPEAKER_01: And I just kind of limped on in this business, um, accruing debt and not managing the right way.
• 5:33
  SPEAKER_01: Because this business uh Kent is a business that could even be done today.
• 5:37
  SPEAKER_01: Like there are people that still do this business model and do incredibly well.
• 5:42
  SPEAKER_01: They just have mastered the operations where I didn't.
• 5:45
  SPEAKER_01: So come 2011-ish, I had found myself after doing this business for 12 years in a ton of debt.
• 5:53
  SPEAKER_01: I was miserable because I had spent all this time in the business instead of like building the business.
• 6:00
  SPEAKER_01: I and I had reached my wit's end on knowing what to do.
• 6:03
  SPEAKER_01: I just felt like my life up to that point was the best way to describe it is just existing.
• 6:09
  SPEAKER_01: I got up, did what I had to do, had really bad habits, had all this debt, had all this just life stress, like life stress, and I was falling apart.
• 6:21
  SPEAKER_01: And during all of this, I actually found podcasts, which is interesting, um, because I had a lot of time on a truck and I discovered Pat Flynn's podcast, who most people listen to this will know who Pat is.
• 6:33
  SPEAKER_01: Yes, his podcast, and this idea of making money from the computer, um, and it was just absolutely appealing to me.
• 6:43
  SPEAKER_01: Now, I I kind of thought it was scammy at first.
• 6:45
  SPEAKER_01: I'm like, do people really do that?
• 6:48
  SPEAKER_01: But I was listening and it was just sinking in.
• 6:51
  SPEAKER_01: And so, with all of the things that were frustrating, I decided I needed to get those out of my head and put them on paper.
• 6:58
  SPEAKER_01: So I that's what ended up becoming my first book was all those thoughts, everything that had been festering and frustrating me from um being in this position where I was in my life at that point, that ended up becoming my first book called Tales of the Everyday Working Man and Woman.
• 7:15
  SPEAKER_01: And when I self-published this thing in 2011, which uh there wasn't a lot of information about it and it was new, I kind of just assumed that if you publish a book and put it on Amazon, that people would somehow find it.
• 7:28
  SPEAKER_01: I didn't realize that you have to build an audience for the book, they have to be anticipating it.
• 7:33
  SPEAKER_01: I didn't I didn't understand any of that.
• 7:35
  SPEAKER_01: So when I put the book on Amazon and it didn't sell five copies in the first six months, it really like fed into all of the self-limiting beliefs that I had already had about myself.
• 7:48
  SPEAKER_01: So I thought, you are a failure, like you'll never do this.
• 7:51
  SPEAKER_01: Like your yeah, your life is always just going to be just one catastrophe.
• 7:57
  SPEAKER_01: And if it wasn't for some friends at the time, some really good friends, that I just bounced things around.
• 8:02
  SPEAKER_01: They're like, Look, you put this book out there, you haven't figured out any of the marketing of this, you don't know what you're doing to even say that this is a failure.
• 8:11
  SPEAKER_01: You need to figure this out and you need to get to work.
• 8:14
  SPEAKER_01: And that pep talk and that you need to get to work uh uh moments was what led to uh nine years, the last nine years of figuring out how to build an audience, how do you use content marketing, how do you get media exposure, how do you build an email list, how do you sell things online, and then transitioning from there is how do you work with even larger organizations more than just entrepreneurs, and how do you use all of it to kind of create the life that you really want to live?
• 8:47
  SPEAKER_01: And that's kind of where we are today.
• 8:50
  SPEAKER_00: Wow.
• 8:50
  SPEAKER_00: I mean, that is that is an amazing story.
• 8:52
  SPEAKER_00: And I know that's a really condensed version of your story.
• 8:55
  SPEAKER_00: And I would definitely encourage people, and I'm gonna have a link to this in the show notes, to uh read more of your story and particularly your book, Are You Living or Existing, is just such a great example of hey, how can you go from one place in your life and expanding your thinking to then doing a lot of other cool things?
• 9:11
  SPEAKER_00: So, well, I know that content is a huge part of your strategy.
• 9:15
  SPEAKER_00: Well, and really it's it's what you're focusing on now, correct?
• 9:19
  SPEAKER_01: Yes, content marketing, because it's what's built the business from day one.
• 9:25
  SPEAKER_00: So for those who do not really know what content marketing is, can you go into a little bit about what is content marketing exactly and how do large publications play a part in that strategy?
• 9:37
  SPEAKER_01: Yeah, content marketing define is taking your knowledge, what you know, your passion, your experience, your expertise, and creating content and using that content to build an audience, to nurture that audience, maybe even to sell to that audience.
• 9:56
  SPEAKER_01: Or for some here, it's just about making an impact.
• 9:59
  SPEAKER_01: You want to use your content to make an impact.
• 10:01
  SPEAKER_01: I think the biggest thing is people misconceive what content is.
• 10:06
  SPEAKER_01: When I say content or content marketing, like somebody's listening to this and they're thinking epic long form post, they're thinking case study, they're thinking in-depth white paper or something like that.
• 10:18
  SPEAKER_01: And reality is a funny meme could be content.
• 10:22
  SPEAKER_01: That's content, uh, a story that you do, that's content, uh, lesson that you learn, like there's content all around us, all the things that are happening.
• 10:31
  SPEAKER_01: The key is honing in on the ideas, the thoughts, and the mediums that make sense for what you're doing.
• 10:38
  SPEAKER_01: And I I like large publications in the aspect of content marketing, because if you want to get your thoughts and your words and your content, your business and all that out there in a big way, why not get it in front of a place that has a hundred million unique visitors a month?
• 10:54
  SPEAKER_01: A place like Forbes that has a hundred million visitors a month, or Entrepreneur Incorre or any of these.
• 11:00
  SPEAKER_01: So if you want to get out there in a bigger way, this is an avenue for you to do that.
• 11:04
  SPEAKER_01: And then the flip side to that is if you are if I'm telling somebody I'm an expert, Kent's telling somebody they're an expert, and a random person on the internet is telling somebody they're expert, and this person has to evaluate between three of us, and Kent and I are contributors at a publication, and third person is not, it's going to be viewed a different way, right?
• 11:24
  SPEAKER_01: So it's the difference between being seen as an expert versus saying you're an expert.
• 11:32
  SPEAKER_00: Yes, absolutely.
• 11:34
  SPEAKER_00: Because a site like Entrepreneur or Forbes or Inc.
• 11:36
  SPEAKER_00: or Fast Company, those are sites that the average business person is absolutely going to recognize versus just writing on your own blog, which is great, but it doesn't have that recognition and authority and credibility that a large site is going to have.
• 11:50
  SPEAKER_00: Exactly.
• 11:52
  SPEAKER_00: So let's talk about the process for actually doing this.
• 11:54
  SPEAKER_00: Let's say someone is creating blog posts or podcasts, or maybe they're writing books on a regular basis.
• 12:00
  SPEAKER_00: How would they get started in writing for some of the large publications?
• 12:04
  SPEAKER_00: Because there are so many of them, and it it can possibly be a little bit intimidating for someone to even take a couple steps in that direction.
• 12:13
  SPEAKER_00: So, where would be a beginning point to pitching editors at large publications or even selecting publications to start out with?
• 12:20
  SPEAKER_01: Yeah, I think you just hit on it.
• 12:21
  SPEAKER_01: It's it's knowing what makes sense for what you do in your business.
• 12:26
  SPEAKER_01: If you are uh a personal development person, you're probably not going to be pitching a uh relationship and dating one.
• 12:34
  SPEAKER_01: If you're uh a business one and that's who your audience is, you're probably not going to be going to X publication.
• 12:41
  SPEAKER_01: It really makes sense.
• 12:42
  SPEAKER_01: You have to think about what is the overall strategy for what you're trying to do.
• 12:47
  SPEAKER_01: Because, and and Kent will tell you this, it can be addicting to get into publications that will have you.
• 12:53
  SPEAKER_01: So, like you go into Thrive or the Good Men Project or some of these mid-tier sites, and you can just knock them out.
• 12:59
  SPEAKER_01: You can get into almost all of them.
• 13:01
  SPEAKER_01: And it's it's thrilling, right?
• 13:03
  SPEAKER_01: But then you go to a bigger one like Inc.
• 13:05
  SPEAKER_01: and you get rejected, and then what happens in your mind?
• 13:08
  SPEAKER_01: You're like, Oh, I'll just go back to where I was successful.
• 13:12
  SPEAKER_01: So, one, you have to determine which ones make sense for your message.
• 13:17
  SPEAKER_01: There are a lot of publications, some of them are publications that have a lot of traffic, some don't have as much traffic, some pay you for content, some do not pay you for content.
• 13:29
  SPEAKER_01: Um, but do you A want to generate revenue through large publications?
• 13:34
  SPEAKER_01: So that's something for you to think about.
• 13:35
  SPEAKER_01: B uh, which publications make sense for what it is that you teach.
• 13:41
  SPEAKER_01: And more specifically, you have to know who you're targeting.
• 13:45
  SPEAKER_01: You have to know people call it ideal customer avatar, ICA, you call it whatever you want.
• 13:51
  SPEAKER_01: But the person or the group that you're targeting, you have to know what that group is to be able then to identify the publications that it makes sense for.
• 14:00
  SPEAKER_01: Because if they're not there, you're you're writing all this great content for a publication where your ideal uh customers are not, it's not going to do anything for you other than just prop up your ego.
• 14:11
  SPEAKER_01: So really get clear on where your ideal customer is, get clear on do you want to use these to build your audience uh to generate revenue and or both.
• 14:21
  SPEAKER_01: Once you get that clarity, then start identifying the publications that make sense for your message.
• 14:26
  SPEAKER_01: Um, if you just simply Googled top entrepreneur publications, top business publications, top personal development publications, somebody's put together a listicle of the top places in your category and your message, and then you go through and you look and see which ones make the most sense for what I'm trying to do.
• 14:45
  SPEAKER_01: Does that make sense, O'Varkett?
• 14:47
  SPEAKER_00: Yes, absolutely.
• 14:48
  SPEAKER_00: And this is a critical distinction that at times has been confusing to me is knowing what the purpose of getting into a large publication is.
• 14:56
  SPEAKER_00: Because you can actually make money from those just by being a contributing writer there, but that can also be part of your overall funnel, your overall business funnel, correct?
• 15:05
  SPEAKER_01: Exactly.
• 15:06
  SPEAKER_01: Um, because if you are publishing content on a certain topic in front of a place that gets thousands or even millions of people, those people see that content, they click back to your website, they sign up for your email list.
• 15:20
  SPEAKER_01: So hopefully you have an opt-in for your email list there, and they get put in your world.
• 15:26
  SPEAKER_01: And then at that point, you can nurture them through content and then at some point offer something for sale.
• 15:32
  SPEAKER_01: So you might not get the sale right away, because and this is a stretch.
• 15:36
  SPEAKER_01: Like I see people do this all the time.
• 15:38
  SPEAKER_01: Like somebody who comes on a podcast interview, the podcast interview form of content marketing, and then right away they're like, buy my book, buy my course, buy my this, buy my that.
• 15:47
  SPEAKER_01: Like, you know, Kent's your listeners might have no clue who I am.
• 15:51
  SPEAKER_01: And our first interaction should not be me trying to sell to them, right?
• 15:55
  SPEAKER_01: It should be me adding value.
• 15:57
  SPEAKER_01: Same way with the publication.
• 15:58
  SPEAKER_01: When you get on there, your goal isn't to sell right away, and that's what entrepreneurs end up doing too much.
• 16:04
  SPEAKER_01: Your goal is to add value because people buy from somebody they know, they like, they trust.
• 16:09
  SPEAKER_01: So you get on that publication, you add value, and then at some point later down the line, you let them know what you have for sale.
• 16:16
  SPEAKER_00: How do you find which editors to pitch for a publication?
• 16:20
  SPEAKER_00: Because let's say you you get onto Entrepreneur or Fast Company or whatever site, then how do you figure out, okay, because there's so many editors, you know, for the different categories and so forth, do you have any any tips for figuring out who to actually send an email pitch to and what to include in that email to those editors?
• 16:37
  SPEAKER_01: Yeah, the first type of editor you're looking for at a publication is called the contributions editor.
• 16:43
  SPEAKER_01: So that would be the person that handles contributors.
• 16:46
  SPEAKER_01: If they're not a publication that has a contributor system, that uh editor might identify themselves as the digital editor.
• 16:54
  SPEAKER_01: So they're in charge charge of digital or the blog editor.
• 16:57
  SPEAKER_01: If you don't see contributions editor, digital editor, or blog editor, then what you would do is simply go for the editor that's in charge of the vertical, the section that you want to contribute to.
• 17:09
  SPEAKER_01: So let's say you want to contribute something on finance, you would look at who the senior finance editor is.
• 17:15
  SPEAKER_01: And then you would be able then to target that person.
• 17:19
  SPEAKER_01: But first choice is always somebody that calls themselves the contribution editor, second choice, digital or blog editor, and then third choice would be um the section editor if you can't find those other ones.
• 17:30
  SPEAKER_00: And then what do you include in that email to them?
• 17:33
  SPEAKER_00: Because there are certain guidelines that I know you've been teaching for a long time that have been so helpful to me because there's a certain way to pitch and there's a certain way to not pitch.
• 17:41
  SPEAKER_00: So any tips on what to include in that message to that editor?
• 17:45
  SPEAKER_01: Yes.
• 17:45
  SPEAKER_01: One thing you should not include is uh coming off entitled.
• 17:49
  SPEAKER_01: That's what a lot of people do is and and you may be a big shot at what you do and in your industry, and that's great, but it's not going to be impressive to a large publications editor.
• 18:01
  SPEAKER_01: So, really, again, it's this idea of leading with value.
• 18:04
  SPEAKER_01: So subject line is critically important.
• 18:07
  SPEAKER_01: If you can't get them to open the email, then game over, right?
• 18:11
  SPEAKER_01: So your subject line should not be anything like um article submission, submitting an article, contributor submission, anything in regards to that, or like the R the RE uh method, like you're you're forwarding or regarding or whatever, like because that's dishonest, really.
• 18:28
  SPEAKER_01: It is, and and it's just like very internet marketer, and it just doesn't work.
• 18:32
  SPEAKER_01: So your subject line really, I think, should be something from content.
• 18:37
  SPEAKER_01: So, like, let's say Askman publish an article on seven gadgets every guy should consider using in 2020.
• 18:45
  SPEAKER_01: And your subject line could come from that piece of content.
• 18:48
  SPEAKER_01: So it could be something like I want one of the seven gadgets because your goal is to really create curiosity.
• 18:56
  SPEAKER_01: Subject lines that create curiosity, but don't cross the line.
• 18:59
  SPEAKER_01: And when I say cross the line, it's that internet marketer stuff.
• 19:02
  SPEAKER_01: Don't cross the line, that's what gets opened.
• 19:05
  SPEAKER_01: And if you have no clue like how to write subject lines in this way, uh, we use Active Campaign in our agency.
• 19:12
  SPEAKER_01: And Active Campaign actually has a free subject line um uh generator, like it's free.
• 19:19
  SPEAKER_01: You can go on there, you can put uh what your objective is and like a few words, and it will spit out some really good.
• 19:26
  SPEAKER_01: Like I've the subject lines I've seen come from that generator are actually really good.
• 19:31
  SPEAKER_01: So um I can I'll I'll send you the link for that directly, Kent, and you can put that in in the resources.
• 19:37
  SPEAKER_01: Fantastic.
• 19:38
  SPEAKER_01: Yeah, if you don't know how to create subject lines that create curiosity, that's something that could help you get started until you get your feet wet.
• 19:44
  SPEAKER_01: Subject line, gotta capture attention.
• 19:47
  SPEAKER_01: Um, you should be using tracking, email tracking.
• 19:50
  SPEAKER_01: Most people don't use tracking for somebody opens their email or not.
• 19:53
  SPEAKER_01: This is important because what if you sent a pitch and you have no clue whether the editor opened or not?
• 20:00
  SPEAKER_01: Then you're curious, like you're not out, like I'm not gonna respond three days later.
• 20:04
  SPEAKER_01: You're following up with the editor, and the editor is like, you know, not responding because they opened the email and they just haven't had time to address it, and you're being pushy by following up again.
• 20:15
  SPEAKER_01: Well, that's gonna keep you from getting in.
• 20:17
  SPEAKER_01: But if you use tracking, then you can figure out hey, the email has been open, has not been open.
• 20:23
  SPEAKER_01: If it's been open, I'm gonna give the editor seven days.
• 20:26
  SPEAKER_01: Seven days is is very reasonable in that world, and then I'm gonna follow up after seven days.
• 20:31
  SPEAKER_01: If they have not opened it within the seven days, then I'm gonna send the same pitch with a different subject line because guess what?
• 20:37
  SPEAKER_01: They never saw the email.
• 20:39
  SPEAKER_01: So uh streakst.com, streak, like streak, and that's a free Gmail uh Chrome extension that you can download.
• 20:52
  SPEAKER_01: It's free and it has great tracking, tells you whether or not somebody opened your email, where they opened it from, all that good stuff.
• 20:58
  SPEAKER_01: So you should definitely, and there's a lot of all these resources like the subject line, email tracking, all this, there's a whole bunch of variations of this stuff.
• 21:06
  SPEAKER_01: So these are just a few that we're talking about here now, but there's a lot of variations of the stuff, and a lot of them are free too.
• 21:13
  SPEAKER_01: So make sure you're tracking your emails.
• 21:15
  SPEAKER_01: First part of the pitch, it's always going to be something that you like about the publication.
• 21:21
  SPEAKER_01: Like what what is good about the publication?
• 21:24
  SPEAKER_01: What's got your attention and talk about that?
• 21:26
  SPEAKER_01: Then you want to talk about who you are and your social proof.
• 21:29
  SPEAKER_01: Don't give them a novel, but also name drop.
• 21:32
  SPEAKER_01: So, what a lot of entrepreneurs do, Kent, is they'll say something like, I worked with big companies and hundreds of entrepreneurs.
• 21:41
  SPEAKER_01: Like it's it just sounds very vague and not realistic.
• 21:45
  SPEAKER_01: Yeah, like you got a name drop.
• 21:46
  SPEAKER_01: If you worked with companies, what companies did you work with?
• 21:48
  SPEAKER_01: I worked with Kmart and Coca Cola, or I worked with, you know, Jerry's hardware shop.
• 21:54
  SPEAKER_01: Like it doesn't matter.
• 21:55
  SPEAKER_01: They're not gonna look at the names and evaluate that based off of okay, Jerry's hardware shop.
• 22:00
  SPEAKER_01: Versus Coca-Cola, but it's just more realistic to what you do.
• 22:03
  SPEAKER_01: So name drop uh what you can there, and then have some writing samples.
• 22:09
  SPEAKER_01: So you want to have your best articles in a bunch of different places.
• 22:14
  SPEAKER_01: So one from your blog, if all you got is your blog, then maybe you throw the three best ones from your blog.
• 22:19
  SPEAKER_01: But some places that people ignore that they could get published, you could get published on LinkedIn Publisher.
• 22:25
  SPEAKER_01: LinkedIn allows you to write articles.
• 22:27
  SPEAKER_01: It's a very credible place for editors at publications because LinkedIn has so much uh attention right now.
• 22:36
  SPEAKER_01: Lots of attention, lots of organic reach on LinkedIn.
• 22:40
  SPEAKER_01: It's probably one of the best social networks as far as getting business like and outreach and growing because the reach is just so amazing.
• 22:50
  SPEAKER_01: So editors love LinkedIn Publisher.
• 22:52
  SPEAKER_01: That's definitely somewhere that anybody listening to this can go publish right now.
• 22:56
  SPEAKER_01: Thrive Global, which is Ariana Huffington's platform, you just go sign up and they'll give you a contributor count.
• 23:03
  SPEAKER_01: You can upload an article.
• 23:04
  SPEAKER_01: But places like that, those are quick wins that give you more social proof than just your own blog.
• 23:10
  SPEAKER_01: So show them some writing samples, your your best stuff.
• 23:14
  SPEAKER_01: And then either the full article for what you're gonna write about, or maybe some ideas about some things you can write about for that publication.
• 23:22
  SPEAKER_01: But this is all gonna come from your research of that publication.
• 23:26
  SPEAKER_01: So if you're saying I want to write an article on this, do you want to write an article on that?
• 23:32
  SPEAKER_01: Or is that an article that would make sense for that publication?
• 23:35
  SPEAKER_01: There's a difference.
• 23:37
  SPEAKER_01: Most people are are trying to push what it is that they think they're good at they want to write about.
• 23:42
  SPEAKER_01: That might not work for the publication.
• 23:44
  SPEAKER_01: Kent and I both were editors at the Good Men Project.
• 23:47
  SPEAKER_01: And one of the criteria for the Good Men Project was the article could be about any topic as long as it was about or for men.
• 23:53
  SPEAKER_01: Kent, how many pitches do you get where it was articles that had nothing to do with men?
• 23:58
  SPEAKER_00: Oh my gosh.
• 24:00
  SPEAKER_00: Tons of them.
• 24:00
  SPEAKER_00: Tons.
• 24:01
  SPEAKER_00: It was crazy.
• 24:02
  SPEAKER_01: Yep.
• 24:02
  SPEAKER_01: And those just get ignored because they're not relevant to the publication.
• 24:06
  SPEAKER_01: So the same thing for you.
• 24:07
  SPEAKER_01: You may want to write about something, think it's a great topic, but it doesn't work for that publication.
• 24:12
  SPEAKER_01: A good pitch mixes in both.
• 24:14
  SPEAKER_01: It mixes in what you do and what you talk about, but also what works for the publication.
• 24:20
  SPEAKER_00: So for everybody listening, I hope that you go back and re-listen to this section over the last few minutes because what Come Out Z is sharing is just absolute gold.
• 24:29
  SPEAKER_00: I mean, it is really, really helpful.
• 24:30
  SPEAKER_00: So thank you so much for sharing a lot.
• 24:32
  SPEAKER_00: That is really strategic practical tips and so much great stuff.
• 24:36
  SPEAKER_00: Wow.
• 24:36
  SPEAKER_01: Yeah, fantastic.
• 24:38
  SPEAKER_01: I just I just hope people actually take on it because we just laid out a template that you literally can use to get into any publication.
• 24:45
  SPEAKER_01: I I hope people realize that.
• 24:47
  SPEAKER_01: But more than anything, Ash use it.
• 24:50
  SPEAKER_00: Yes.
• 24:50
  SPEAKER_00: And it's really not that difficult once you sit down to just do it.
• 24:53
  SPEAKER_00: But the thing is, so many people just don't do the work.
• 24:58
  SPEAKER_00: So let's talk about uh let's say you get into a publication, no matter what it is, and you start getting some views.
• 25:05
  SPEAKER_00: Maybe you get your article shared on LinkedIn or social media, or you get it shared by a bunch of people or noticed by others.
• 25:11
  SPEAKER_00: Then what do you do with that?
• 25:13
  SPEAKER_00: What do you do with that social proof and that attention and that recognition once things start picking up?
• 25:19
  SPEAKER_00: Is the the main goal to get people onto your email list?
• 25:22
  SPEAKER_01: That's that that is the main goal.
• 25:24
  SPEAKER_01: Well, the main goal is to get more eyeballs to your content.
• 25:28
  SPEAKER_01: But at the end of the day, you right, you do have to capture that.
• 25:31
  SPEAKER_01: So a lot of people, if if you just put your best stuff on a publication and that's that, then people consume that and they're gone.
• 25:40
  SPEAKER_01: And then you're done.
• 25:42
  SPEAKER_01: Your goal is to really on a publication create awareness of what it is that your topic is, and then get people to click back to your website and and sign up for your email list.
• 25:53
  SPEAKER_01: Because at the end of the day, social media, uh publication, all these things are not yours, those are not your own asset, those are uh earned, uh earned opportunities.
• 26:04
  SPEAKER_01: So uh if you looked at uh at a pyramid, it would be it would be paid, owned, and earned.
• 26:11
  SPEAKER_01: That's the way to think about content.
• 26:13
  SPEAKER_01: So you could either pay like Facebook ads and and YouTube ads and all those things, you're paying to get traffic.
• 26:19
  SPEAKER_01: Then earned is when you're getting media attention, you're getting on publications, you're getting on podcast interviews, you earned.
• 26:26
  SPEAKER_01: And then the middle there is owned, and both of those paid and earned point towards the owned, which is your asset, which is your email list, your website, those kind of things.
• 26:37
  SPEAKER_01: At the end of the day, if you have an email list and the whole world fell apart, you still have those names and email addresses, and you can communicate with those people if you want to.
• 26:47
  SPEAKER_01: Social media, that's not your own asset.
• 26:50
  SPEAKER_01: So if Facebook decides to change an algorithm, which they frequently do, if Instagram, Instagram goes down, guess what?
• 26:59
  SPEAKER_01: Instagram went down a few months ago.
• 27:00
  SPEAKER_01: Remember that?
• 27:01
  SPEAKER_01: Like, and if anything happens on any of these networks, and and I just heard that Google is gonna do another algorithm update.
• 27:09
  SPEAKER_01: So for the people that are just completely dependent on Google and SEL, guess what?
• 27:13
  SPEAKER_01: Like a lot of people's traffic is about to be wiped out.
• 27:17
  SPEAKER_01: Yeah, that's true.
• 27:18
  SPEAKER_01: Yeah, it really is.
• 27:20
  SPEAKER_01: If you have an email list, you're building that list, nurturing that list, you always have the opportunity then to communicate and then to sell if if you're an entrepreneur.
• 27:30
  SPEAKER_01: So the goal on a publication, yes, number one is to get people to your email list.
• 27:35
  SPEAKER_01: Um, a lot of people like will get featured on a publication or they'll get published on a publication, they'll go hot, they'll post it all over the place, they're all excited, and then they'll forget about it, and then like four months later, they're picking it back up.
• 27:48
  SPEAKER_01: This is where content marketing comes into play.
• 27:52
  SPEAKER_01: You let's say you publish one article on a publication, all right.
• 27:57
  SPEAKER_01: You definitely want to share that on all your networks, but there's a lot of different ways to share that.
• 28:02
  SPEAKER_01: You can share if you wrote an article that's five points, you could take each of those points, break them up, and then each of those five points becomes different pieces of content.
• 28:12
  SPEAKER_01: You just created five pieces of content, but you could take that article on the publication and you can go put it on your YouTube channel and say, Hey, I had this article published here, here's what I talked about.
• 28:23
  SPEAKER_01: You just created a YouTube video for that.
• 28:25
  SPEAKER_01: You can link to that article on your blog or other places, or if you're on that publication, more specifically, you can link to something relevant on your blog.
• 28:35
  SPEAKER_01: And then what you've done is you've given yourself some SEL juice because links from a point a publication point into it.
• 28:42
  SPEAKER_01: Your blog is going to tell Google that your blog is an authority because this large authority website is linking to it.
• 28:48
  SPEAKER_01: So you just gave yourself some SEL juice.
• 28:51
  SPEAKER_01: And then when you publish an article on a publication, you should share that article like at least once a month.
• 28:58
  SPEAKER_01: And people are gonna say, What?
• 29:00
  SPEAKER_01: And I'm serious, at least once a month you should be sharing that same article is because people's attention spans are very quick, like and things go very quick in the algorithm.
• 29:09
  SPEAKER_01: So while it feels like you're always sharing it all the time, the reality is most people haven't even seen it.
• 29:15
  SPEAKER_01: They haven't even seen it.
• 29:16
  SPEAKER_01: So you should have a rotation set up with a buffer or or co-schedule or hootsuite or whatever you're using, where you have your articles on rotation that are being uh constantly reshared on social media so that you can get more eyeballs to it.
• 29:30
  SPEAKER_01: And then by extension, those people clicking back to your website.
• 29:34
  SPEAKER_00: Now, one thing that that is a thing out there that that a lot of people don't talk about, but you talked about before, is that you you can not only create written content for large sites, but you can also do video and audio content as well.
• 29:46
  SPEAKER_00: Can you talk a little bit about that?
• 29:47
  SPEAKER_00: Because that is really intriguing to me, but I've never really asked you about this, and I'm super curious.
• 29:53
  SPEAKER_01: Yeah, a lot of publications are multimedia now, meaning they want all three.
• 29:58
  SPEAKER_01: If you look at entrepreneur, they entrepreneur.com, they they have uh a network called Entrepreneur Network where they have vloggers on there.
• 30:05
  SPEAKER_01: So everyday entrepreneurs that are creating vlog content, and that when I say vlog, I don't mean like like Casey Neistat or anything, I don't mean like production quality.
• 30:15
  SPEAKER_01: What I mean is somebody doing like a talking head video on a topic.
• 30:18
  SPEAKER_01: You go to you can go to entrepreneur, you can see that right now.
• 30:21
  SPEAKER_01: Everyday entrepreneurs just talking about topics.
• 30:23
  SPEAKER_01: Um, they also are doing webinars now and and they're doing uh books and all kinds of stuff.
• 30:29
  SPEAKER_01: So that's good.
• 30:30
  SPEAKER_01: And then if you look at some of the top podcasters, so like uh Lewis Howes or somebody like that, and if you went and looked up Lewis Howes, uh looked up his profile on all these publications, you know what you're gonna find, Kent?
• 30:43
  SPEAKER_01: All he's doing is republishing his show notes and embedding his player on the publication.
• 30:49
  SPEAKER_01: So they will allow you a direct embed of SoundCloud or Podbeam or whatever it is that podcasters are using these days.
• 30:57
  SPEAKER_01: Um they'll allow you to embed that right into the article.
• 31:00
  SPEAKER_01: And so think about how many listens you can get from that.
• 31:04
  SPEAKER_00: Okay, now you Okay, I'm a little bit lost here because you completely blew my mind with that.
• 31:09
  SPEAKER_00: I had no idea that was a thing.
• 31:11
  SPEAKER_00: Because on Fridays I do interview episodes on this podcast, but Monday through Thursday I do little short episodes.
• 31:17
  SPEAKER_00: They're just it's on a one very simple topic.
• 31:19
  SPEAKER_00: I do a little teaching on something.
• 31:20
  SPEAKER_00: So I could actually be repurposing this on these other publications, in other words.
• 31:25
  SPEAKER_00: Yes, potentially.
• 31:26
  SPEAKER_00: Yes, you could.
• 31:27
  SPEAKER_00: Wow, that is crazy.
• 31:29
  SPEAKER_00: That is really crazy.
• 31:30
  SPEAKER_00: I had no idea.
• 31:31
  SPEAKER_01: Todd podcasters have been doing it for the last four years.
• 31:36
  SPEAKER_00: Wow.
• 31:36
  SPEAKER_00: Well, I gotta find a way to become a top podcaster then, I guess.
• 31:40
  SPEAKER_01: Well, that's how they became top podcasters because instead of trying to go the route of social media and all the other ways people try to grow their podcast, they're embedding their podcast player and their episodes on places that get hundreds of millions of visitors.
• 31:55
  SPEAKER_01: Well, what do you think that does for Reach?
• 31:57
  SPEAKER_00: Wow.
• 31:58
  SPEAKER_00: That's that's insane.
• 32:00
  SPEAKER_00: So it's fascinating how all this can tie together blogs, podcasting, books, large sites, social media, it all just it can become a little bit overwhelming at times.
• 32:09
  SPEAKER_00: So that's as you mentioned before, it's really helpful to have a strategy with all this and know what you're wanting to ultimately get out of the whole process.
• 32:17
  SPEAKER_01: You will die and bury yourself if you don't have a strategy for this.
• 32:22
  SPEAKER_01: Because most of the people right now are thinking, this is amazing, this is great, but what should I be doing?
• 32:28
  SPEAKER_01: Like, I don't know what I should be doing, and that's where the strategy comes in.
• 32:32
  SPEAKER_01: We don't can't Kent and I don't know what you should be doing.
• 32:34
  SPEAKER_01: We don't know what your business is, right?
• 32:36
  SPEAKER_01: Like, you have to be clear on your business, your goals, where your customer is, and then how do you get to that point where the customer is?
• 32:43
  SPEAKER_01: So um, being clear on that strategy is going to give you clarity on how you tackle each of the things we're talking about.
• 32:50
  SPEAKER_00: So let's let's use myself as a guinea pig, which I often do on this podcast, because I there's nobody else who's talking right now, so it's just me.
• 32:58
  SPEAKER_00: So I'll just use myself.
• 32:59
  SPEAKER_00: So let's say, and this is the case, I'm this isn't just dreaming, but this is actually the case that my main thing is ghostwriting for clients right now.
• 33:06
  SPEAKER_00: So, how would I use a large publication to then get ghostwriting clients?
• 33:10
  SPEAKER_00: Now, if if my goal is for business, business clients, entrepreneurs, people in the business space that I'm writing basically nonfiction business books for, obviously a large business publication would be an ideal way to reach those clients, correct?
• 33:26
  SPEAKER_01: Yes.
• 33:27
  SPEAKER_01: It would be uh uh uh in a number of ways.
• 33:30
  SPEAKER_01: So you're thinking books, but ghostwriting nonfiction content falls into a lot of different categories.
• 33:36
  SPEAKER_01: Right, blog, articles, all kinds of stuff.
• 33:38
  SPEAKER_01: Exactly.
• 33:39
  SPEAKER_01: So what if an organization wanted you to ghostwrite their blogs or their newsletters, or their CEO wanted you to ghostwrite his letter to his employees?
• 33:49
  SPEAKER_01: Like there's a lot of different opportunities.
• 33:52
  SPEAKER_01: So what you should be doing, your angle for going after a publication is you have to educate people about um ghostwriting related topics.
• 34:01
  SPEAKER_01: So you're saying, hey, if you're going to write a blog post, these are the elements you should include.
• 34:07
  SPEAKER_01: If you're going to create newsletters, if you're going to create books, you have to give them the education, the tips, the tricks, the hacks.
• 34:14
  SPEAKER_01: You have to create awareness that this is even a possibility for them.
• 34:18
  SPEAKER_01: And that's the type of content you should create.
• 34:20
  SPEAKER_01: Because when you're giving them that value saying, here's something you can do, here's one way to think about this, here's how you can use this to build your organization.
• 34:29
  SPEAKER_01: And when you're doing that, creating that awareness and that value, you're going to be the natural choice when they actually want to implement it.
• 34:35
  SPEAKER_00: See, that was exactly the reason why I changed the title of the show.
• 34:38
  SPEAKER_00: It used to be called Born to Create.
• 34:40
  SPEAKER_00: Even though I'm talking about mostly the same kinds of things, you know, mindset, creativity, writing, um, success, those kinds of things.
• 34:48
  SPEAKER_00: I knew that changing the title of the show, that alone, if I did nothing else, that that would be a help to my branding to position myself better as a business writing person.
• 34:58
  SPEAKER_00: So hopefully that will help on some level, you know.
• 35:02
  SPEAKER_01: Um Yeah, whatever it is that you do, you don't want to get into a publication or any kind of opportunity and just write about like everyday life stuff.
• 35:11
  SPEAKER_01: Right.
• 35:12
  SPEAKER_01: Whatever comes to your head.
• 35:13
  SPEAKER_01: And that's what most people do.
• 35:14
  SPEAKER_01: You have to be strategic in thinking what are the questions that uh my audience or my potential audience wants to know?
• 35:23
  SPEAKER_01: And then what are the questions that they should be asking that they're not asking because they just don't know how to ask?
• 35:29
  SPEAKER_00: I remember somewhere, sometime, I think this was from a class I took from you.
• 35:35
  SPEAKER_00: Gosh, when was this?
• 35:36
  SPEAKER_00: Probably three or four years ago.
• 35:38
  SPEAKER_00: I think it was called Ripples to Waves.
• 35:39
  SPEAKER_00: Does that sound familiar?
• 35:40
  SPEAKER_01: Yep.
• 35:41
  SPEAKER_00: Okay.
• 35:42
  SPEAKER_00: Anyway, somewhere, somewhere, uh, you were talking about that a great way to develop content was think about the life cycle of your customer or your ideal reader or your client.
• 35:51
  SPEAKER_00: And that was such a helpful piece of advice.
• 35:53
  SPEAKER_00: And I cannot even begin to tell you how many times I've used that.
• 35:56
  SPEAKER_00: Just to think through what are the questions, struggles, problems, issues that my ideal customer would have.
• 36:02
  SPEAKER_00: So yeah, that's really good stuff.
• 36:05
  SPEAKER_01: Because again, if you don't, if you're not clear on those things, then you're just creating things based off of what's in your head, and that's not serving that person because they don't care.
• 36:18
  SPEAKER_00: Yeah, just to put it to put it bluntly, they don't care about this.
• 36:22
  SPEAKER_00: It's really it's like the thing of uh, I think it's Dan Miller or somebody who said everybody's tuned into W-I-I-F-M, what's in it for me, which is so true.
• 36:30
  SPEAKER_00: We're we're writing to serve other people.
• 36:32
  SPEAKER_01: We are, and you can serve other people in a way that um creates a lasting impact, build some legacy if if if that's what you're trying to do, but also adds value to their life.
• 36:45
  SPEAKER_01: Because if you like, I I laid out pretty much a whole process for going after publications.
• 36:50
  SPEAKER_01: There's probably gonna be somebody that listens to this that will sign up for my email list, get some content, and then at some point buy something that I offer for sale.
• 36:59
  SPEAKER_01: I almost guarantee it at some point because I gave you the value, I gave you something that you can use.
• 37:04
  SPEAKER_01: Now, for those that actually use this and go and pitch a publication and get a win, you're gonna want more.
• 37:10
  SPEAKER_00: Yeah, absolutely.
• 37:11
  SPEAKER_00: And I'm glad you mentioned that because I do want to mention that Kamanzi has a phenomenal guide on his website, which is kconstable.com, and I'll have a link to this in the show notes, which is called The Guide to Getting Featured, Published, and Generating Revenue Through Large Publications.
• 37:27
  SPEAKER_00: So everybody go and download that ASAP because it's fantastic.
• 37:33
  SPEAKER_00: Kamanzi, thank you so much for being on the show today.
• 37:36
  SPEAKER_00: This has been phenomenal.
• 37:37
  SPEAKER_00: I'm gonna have to go back through this and take extensive notes again.
• 37:39
  SPEAKER_00: I mean, I I've heard most of this before because I've been listening to you and following you for quite a long time, but I just love the passion that you share for creating content and serving people.
• 37:50
  SPEAKER_00: And um, you've had a real, a real tangible major impact on my life and my mindset.
• 37:55
  SPEAKER_00: So I just want to say thank you for that.
• 37:58
  SPEAKER_01: I appreciate you having me on, Kent, and I'm I'm glad that the content has helped and it's made an impact.
• 38:05
  SPEAKER_01: And I really do hope it helps somebody here because at the end of the day, uh it's probably business owners that are listening to this.
• 38:13
  SPEAKER_01: There's so much opportunity for us.
• 38:15
  SPEAKER_01: There's so many publications you can pitch.
• 38:17
  SPEAKER_01: Like even if all of us got it, everybody that's listening to this got into Inc.
• 38:21
  SPEAKER_01: magazine.
• 38:22
  SPEAKER_01: Guess what?
• 38:22
  SPEAKER_01: There's still more opportunity to get into Inc.
• 38:25
  SPEAKER_01: magazine.
• 38:25
  SPEAKER_01: So we we live in a time of incredible abundance.
• 38:28
  SPEAKER_01: And I want to see you win.
• 38:30
  SPEAKER_01: I know Kent wants to see you win, and you should definitely want yourself to win.
• 38:34
  SPEAKER_00: Wow.
• 38:34
  SPEAKER_00: Well, again, thank you so much for um for being on the show today.
• 38:38
  SPEAKER_00: I appreciate all the value that you've added, and we will have links to all your stuff in the show notes.
• 38:42
  SPEAKER_00: Thank you, sir.
• 38:44
  SPEAKER_00: Thank you.
• 38:45
  SPEAKER_00: Well, that was such a fantastic conversation.
• 38:47
  SPEAKER_00: I learned a ton about how to get into large publications, and I hope that you did as well.
• 38:52
  SPEAKER_00: Here are my three biggest takeaways from this podcast interview.
• 38:56
  SPEAKER_00: Number one, think through your overall strategy and which large publications make sense for you.
• 39:04
  SPEAKER_00: So you want to ask yourself, what are you trying to accomplish by getting into large publications?
• 39:09
  SPEAKER_00: What is the end result that you want to achieve from that?
• 39:12
  SPEAKER_00: And I say that because it's really easy to lose yourself and to lose track of where you're going because you can get lost in a sea of blogs, publications, podcasts, social media, and everything else that's coming at us digitally on a daily basis.
• 39:28
  SPEAKER_00: Well, as Kamanzi mentioned, the end goal here is to get people onto your website and then onto your email list where you can nurture the relationship with your reader, you can build trust and add value, and then eventually sell them something.
• 39:42
  SPEAKER_00: So the overall flow beginning with a large publication is this.
• 39:46
  SPEAKER_00: People will read your post on a large publication and they'll see your bio on your article or on those articles that you have on there.
• 39:53
  SPEAKER_00: And then some of those readers will click through to your website.
• 39:56
  SPEAKER_00: When they go to your website, you should have a giveaway of some kind, which is called a lead magnet.
• 40:02
  SPEAKER_00: And the purpose of that giveaway, whether it's a PDF or an ebook or an audiobook or a checklist of some kind, whatever it is, the purpose of that is to then have that reader give you their email address in exchange for that document.
• 40:16
  SPEAKER_00: So you can set up that process and ConvertKit, which is what I use in uh something like MailChimp.
• 40:23
  SPEAKER_00: There's a bunch of different ways to set that up.
• 40:25
  SPEAKER_00: And I'm not gonna go into all the technicalities of that here, but the basic idea is you want to get people onto your website where you give them a lead magnet in exchange for their email address.
• 40:35
  SPEAKER_00: And then once they're on your email list, you're gonna send them emails that add value, that give them resources, that give them advice or content or whatever it is that you do.
• 40:45
  SPEAKER_00: And over time, once you've built up that trust with people, many of them will then buy from you, whether you're selling a course or coaching services or books or uh speaking or whatever it is that you're selling to them.
• 40:58
  SPEAKER_00: That's the overall idea, and that's the general flow of how all this would go.
• 41:03
  SPEAKER_00: So within that overall context of knowing the general flow of where the reader's going to go from the large publication then to buying from you after they've been on your email list, within that context, make sure and do your homework, do your research, and decide which publications make sense for your audience.
• 41:21
  SPEAKER_00: So, for example, my topic is business writing.
• 41:24
  SPEAKER_00: So it's probably not going to make a lot of sense for me to spend very much time pitching ideas to websites or publications that deal in health and fitness, because that's simply not my topic.
• 41:36
  SPEAKER_00: Um make sure that the publications that you're pitching article ideas to align with what it is that you're trying to accomplish and who your ideal customer or your reader is.
• 41:48
  SPEAKER_00: Okay, that's takeaway number one.
• 41:49
  SPEAKER_00: Takeaway number two, make sure to use Kimonzi's process for pitching editors at those large publications.
• 41:56
  SPEAKER_00: And I will I really want to encourage you to go back and listen to that section where he talks about the process for finding editors, how to pitch those editors, how to write an email subject line that creates curiosity, what to include in that email, why you should use email tracking and all the details that he shared there.
• 42:15
  SPEAKER_00: Just that section alone is absolute gold.
• 42:19
  SPEAKER_00: I have followed this exact process myself, and it is by far the best process to use when you are pitching ideas to editors at these large publications.
• 42:28
  SPEAKER_00: And also I want to mention this.
• 42:30
  SPEAKER_00: Make sure that, and I again I've already mentioned this, but I'm going to reiterate it again because it's so important.
• 42:35
  SPEAKER_00: Make sure that you stay on topic.
• 42:38
  SPEAKER_00: Don't pitch article ideas that don't fit within that publication that you're pitching.
• 42:43
  SPEAKER_00: When I was a lead editor at the Goodman Project for a while, and this has been a number of years ago, I can't even begin to tell you how many people would send in these article ideas that had no business being pitched to the Goodman Project.
• 42:55
  SPEAKER_00: They in no way, shape, or form would work for that publication.
• 42:59
  SPEAKER_00: And it just baffled me sometimes because people would say, hey, what about this article idea?
• 43:04
  SPEAKER_00: And uh it it would have no business being on that publication because it just didn't fit with the with who their readers were and what the topics were on that particular site.
• 43:13
  SPEAKER_00: So make sure that you stay on topic.
• 43:16
  SPEAKER_00: Uh do your homework and don't pitch article ideas that don't fit that publication.
• 43:20
  SPEAKER_00: And then finally, let's go to takeaway number three, which I think is the most important one, and that is simply get some quick wins.
• 43:28
  SPEAKER_00: I know that whenever you hear information like this that involves a very detailed and systematic process, it is easy to get overwhelmed.
• 43:36
  SPEAKER_00: And I've been there before, and to be honest, I'm still there sometimes.
• 43:40
  SPEAKER_00: I can get overwhelmed easily when I'm thinking about all the things that I need to be doing and what should the priorities be to grow my business and all the different things that we have coming at us in the modern world.
• 43:52
  SPEAKER_00: But all that being said, I want to encourage you to get some quick wins.
• 43:56
  SPEAKER_00: Of course, we all want to be an entrepreneur and fashion.
• 44:00
  SPEAKER_00: Company, Forbes, and all those kinds of very high high profile publications.
• 44:05
  SPEAKER_00: However, you've got to start somewhere.
• 44:07
  SPEAKER_00: So let me give you four super easy wins that you can get under your belt really, really quick.
• 44:13
  SPEAKER_00: In fact, you can literally do these within the next uh forty-eight hours.
• 44:20
  SPEAKER_00: If you will do these, and you can do all four of these if you if you want to, these will give you some great quick wins and will give you some social proof that you can then use when you're pitching editors at some of these other places.
• 44:33
  SPEAKER_00: Number one, have some good articles on your blog.
• 44:36
  SPEAKER_00: If you have a website, have some good articles or posts on there that relate to the topic that that you are known for.
• 44:43
  SPEAKER_00: The topic that you write about and the topic that you want to um be pitching to editors at other publications.
• 44:51
  SPEAKER_00: So for me, I should have articles on my site that relate to writing and creativity and business, those kinds of things.
• 44:57
  SPEAKER_00: And that is what I have on my site.
• 44:59
  SPEAKER_00: So have some articles on your blog.
• 45:01
  SPEAKER_00: The number two put some posts and some articles on Thrive Global.
• 45:07
  SPEAKER_00: Just Google that.
• 45:08
  SPEAKER_00: It's very easy to do.
• 45:09
  SPEAKER_00: You can set up an account there and put some posts on there.
• 45:12
  SPEAKER_00: In fact, I would just repurpose things that you're already using on your blog, so that's very simple.
• 45:16
  SPEAKER_00: Number three, use LinkedIn Publisher as Kamanzi mentioned.
• 45:20
  SPEAKER_00: I've done this before and it's very, very easy.
• 45:22
  SPEAKER_00: Everybody can do this.
• 45:24
  SPEAKER_00: LinkedIn is very respected, and having some of your posts and articles on LinkedIn is a great way to get some very easy social proof.
• 45:32
  SPEAKER_00: And again, I would just repurpose stuff that you already have on your blog.
• 45:36
  SPEAKER_00: So you can see there's kind of a repurposing theme here.
• 45:39
  SPEAKER_00: And if nothing else, when you put articles on LinkedIn Publisher, it shows that you went to the trouble of doing it and that you're putting in the work, and that is definitely worth something.
• 45:49
  SPEAKER_00: That's going to show an editor that, hey, this guy or this gal, they are putting the work in, and they're putting their content and their material and their ideas out there to benefit and to serve other people.
• 45:59
  SPEAKER_00: And that's a pretty cool thing.
• 46:01
  SPEAKER_00: And then number four is the Goodman Project.
• 46:03
  SPEAKER_00: I used to be an editor at GMP, and um I've got direct connections with uh a number of editors there still, and I'm great friends with those people.
• 46:13
  SPEAKER_00: So here's my challenge to you is send me an email personally.
• 46:17
  SPEAKER_00: My email address is Kent at KentSanders.net.
• 46:20
  SPEAKER_00: Send me an email, and I will personally connect you with one of the editors at the Goodman Project.
• 46:27
  SPEAKER_00: It's a pretty easy publication to get into.
• 46:29
  SPEAKER_00: They have millions of readers every single month.
• 46:33
  SPEAKER_00: You will get results from that, even if it's just having an article up there.
• 46:38
  SPEAKER_00: That's great social proof.
• 46:39
  SPEAKER_00: It really, really is.
• 46:40
  SPEAKER_00: It's a very large site, and uh I've got some very direct connections there.
• 46:44
  SPEAKER_00: So shoot me an email and I will be happy to connect you personally to one of the editors there.
• 46:49
  SPEAKER_00: So those are four quick wins that you can get.
• 46:52
  SPEAKER_00: Those are four ways you can take action immediately, even just if it's you know, if you're listening to this episode on Friday or Saturday, by Monday, you can have several of these things done.
• 47:03
  SPEAKER_00: So don't wait around, take action, get some quick wins under your belt.
• 47:07
  SPEAKER_00: Don't procrastinate.
• 47:09
  SPEAKER_00: Well, wow, let's all take a deep breath here because this episode was packed with a lot of really, really good stuff.
• 47:16
  SPEAKER_00: Well, I would love to hear how you're going to take action on this.
• 47:19
  SPEAKER_00: What are some large publications you're going to send a pitch to, and how are you going to take action and put this material into practice?
• 47:26
  SPEAKER_00: I'd love to hear about that.
• 47:27
  SPEAKER_00: You can shoot me a message on Twitter at Kent Sanders or on Facebook.
• 47:31
  SPEAKER_00: You can find me there.
• 47:33
  SPEAKER_00: Um of course I'm Kent Sanders there on Facebook, and you can always shoot me an email, Kent at KentSanders.net.
• 47:40
  SPEAKER_00: I want to give a huge thank you to my very special guest on this episode, Kamazi Constable.
• 47:46
  SPEAKER_00: And make sure that you download his free guide, which is called The Guide to Getting Featured, Published, and Generating Revenue Through Large Publications.
• 47:54
  SPEAKER_00: Go to KConstable.com and the guide is right there on the main page of his website.
• 48:01
  SPEAKER_00: Make sure and grab that because it is packed full of really, really good stuff.
• 48:06
  SPEAKER_00: It's basically what you've heard on this episode, except there's a lot more detail and it's it's fleshed out a lot more.
• 48:11
  SPEAKER_00: So make sure and grab that.
• 48:13
  SPEAKER_00: It's really, really good stuff.
• 48:14
  SPEAKER_00: And I just want to say this as well.
• 48:17
  SPEAKER_00: I've been on Kimonzi's email list for a long time, and my goodness, the the stuff he sends out for free on his email list for subscribers is better than the vast majority of stuff that you will be paying for on this topic.
• 48:29
  SPEAKER_00: So make sure you get on his list, it's really, really good stuff.
• 48:32
  SPEAKER_00: And of course, as I close out here, know that you can always find lots more resources for writers and creatives at my website, which is KentSanders.net.
• 48:42
  SPEAKER_00: Well, hey friends, thank you so much for listening.
• 48:44
  SPEAKER_00: Until next time, remember that your writing has the power to change people's lives.
• 48:48
  SPEAKER_00: I'll see you in the next episode.