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How Rejected Business School Cases Built a 50M Case Platform
In this episode, Lucas and Luna explore the story of CaseSource, a platform that turned rejected business school case studies into a 50-million-dollar business. Founder Priya Mehta, a Harvard Business School graduate, discovered that over 60% of the cases written by professors were rejected by academic publishers like Harvard Business Publishing and Ivey. She created a marketplace where these orphaned cases could be licensed by smaller business schools and corporate training programs. The episode dives into the specific rejection numbers, the pricing model ($50 per case vs. traditional $10…
The skinny
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