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Smart glasses, silent recording: when wearables cross the legal line | Commercial Awareness Compass #61
Secret recordings. Viral videos. Millions of views but no consent. A growing number of women are being filmed by men wearing smart glasses, with the footage then posted online for views. The rise of camera-equipped wearables like Ray-Ban Meta glasses is pushing the boundaries of privacy, technology, and law. At the centre of this problem, the platforms host the content while tech giants sell the hardware.
There’s money to be made and reputations to protect. Is filming in public always legal? Can UK data laws stop this? And who bears the legal responsibility when rights are violated?
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