Latest / Tech for Founder Podcast with Panida Wayrojpitak
#89 - How to Solve a 12-Month Business Problem in 12 Minutes
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Nader Safinya, Founder of Blackribbit on Tech for Founder Podcast, explains that brand (a gut feeling) is a consequence of culture (a lived belief system), both shaped by behavior across every touchpoint, from how employees and customers are treated to small environmental details. He argues organizations should deliberately design culture and brand rather than let them emerge from inconsistent behavior, and he connects this to the need for communications and operations to work…
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