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Keep the Flame Alive: Apprenticeships, Retention, and Building a Training Culture in the Trades (with Manja Horner)

Jesse hosts the Learnings and Missteps podcast and interviews Manja Horner, founder and CEO of Boost Learning Design, about solving skilled-trades workforce shortages driven by retirements and the long push toward college over trades. Manja introduces her book, “Pass the Torch: A Call to Rescue the Future of Trades,” and explains her “talent flywheel” for retention: strong onboarding, trained supervisors who give clear feedback, clear expectations and standards, and career pathways with training and advancement. They discuss why training succeeds only with leadership buy-in, clear business…

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