Ep. 22: Entrepreneurship as Resistance: Building an Authentic Brand Patricia Johnson

Have you met you? · May 17, 2026 · 55m · transcript

Have you ever tried to make your brand look more "elevated" and ended up with something that felt like a complete stranger?

In this episode, I sit down with Patricia Johnson, brand strategist and website designer behind Cultivation Studio, for a conversation about what it really means to build a brand from the inside out. Patricia brings 16 years of marketing experience, a layoff that redirected her entire path, and a philosophy that stopped me in my tracks: entrepreneurship is a radical act of resistance.

We talk about what it looks like to strip your brand down to nothing in search of a…