Latest / The Magic Guys / Sonia Benito! Brand Campaigns, Dance and Modern Magic #237
Transcript
- 0:00They're guys. They do magic. They are the Magic Guys.
- 0:09Ah, ladies and gentlemen, welcome to episode 237 of the Magic Guys. This is crazy.
- 0:18To my left, I've got Nick Kay. Hi guys, I'm Nick Kay and the other guy is Josh Nabito. Say hi.
- 0:24I'm Josh Nabito. What's up everyone? we're
- 0:27here we're live we're doing some magic and you know the podcast this is the
- 0:32magic guys where we interview amazing guests and talk about our lives as professional
- 0:37magicians and we hope you come along for the ride nick i'll be seeing you this
- 0:41weekend my friends in melbourne i'm excited.
- 0:45Yeah it's been a while since dr and i've shared a stage together but if you
- 0:48are in melbourne town please take it upon yourself to come and scope out the
- 0:52melbourne theater of magic we have two shows The 4.30 show sold out. Totally sold out.
- 0:58There is limited tickets for the second show, which is at 7.30 p.m.
- 1:02If you want to have a good time and you want to see some of the best light of
- 1:05hand that Australia has to offer, Josh Nubito is going to be there,
- 1:09so he's going to deliver.
- 1:10So make sure you are there. And if you are not there, too bad. But you know who is here?
- 1:15Our friends in the chat. Guys, thank you for being here. We have Scotty Link. We have 90 Day Fiancé.
- 1:20We have Ed. Good to see you, buddy. Ed is just saying how happy he is buying
- 1:24the merchandise in our new Magic Guys t-shirt. Thank you for your support, Ed.
- 1:28Of course, you can get those t-shirts from themagicguyshow.com.
- 1:31We have Seth. Haven't seen that face in a while. Good to see you.
- 1:34Tim Askin. And of course, our good friend, the Magic Buzz, all the way from Canada.
- 1:39Guys, thank you for being here in the chat. If you do have any questions, pop them in there.
- 1:43You can ask our wonderful and lovely guest today whatever questions you may
- 1:47have, which I think, if there's not anything else to talk about,
- 1:51we might just jump straight into it. What do you think?
- 1:53Absolutely. Come see us on the weekend, buy tickets, and now to the main event, ladies and gentlemen.
- 1:58To the main event. Friends, this morning, evening, or whatever time it is on
- 2:03your side of the planet, is an incredible magician originally from Spain and
- 2:07now based in London, known for blending elegance with an urban edge.
- 2:11Our guest exfuses magic, movement, and visual artistry in a way that feels fresh and modern.
- 2:17She's performed internationally and worked with some of the biggest brands and
- 2:19continues is to push the boundaries of what magic can look like.
- 2:23And it is my pleasure to show you what this beautiful, creative,
- 2:26sexy process can look like with our lovely guests.
- 2:28Please join me in welcoming Sonia Bonito.
- 2:34Sonia Bonito.
- 2:47Hey,
- 2:52hola sonia please tell our friends who are you and what do you do hola hola
- 2:56my name is sonia and i'm a magician yes what yeah you know what that is all
- 3:02that's needed you know that is we are a magician yeah,
- 3:09now that is such an understatement you have so many more amazing talents than
- 3:13that And I'm going to jump straight into it because when we first met, I had no idea.
- 3:19We had met actually over breakfast. It was me and a bunch of others.
- 3:22And it was such a pleasure to meet you. We've been fans of yours for so, so long.
- 3:26I first come across you watching your beautiful visual magic on the social media
- 3:31platform of Instagram, of course.
- 3:33And you explained how so much of your influence has to do with dance.
- 3:38Tell us about like your dance background, what that looks like and what came first, magic or dance?
- 3:44So, my dancing came first because I started dancing ballet when I was six years old.
- 3:50And magic started when I was 14.
- 3:54But then it kind of leveled up. So I was just being at the same time.
- 3:57I was doing magic and I was dancing at the same time.
- 3:59But I was a ballerina at the beginning with ballet.
- 4:03I used to hate it. And my mom went, you need to go to ballet because my feet
- 4:09were going a little bit more inside.
- 4:11So there you go. and then like one
- 4:14of my foot was going a tiny bit inside and
- 4:18then I was just I got really good at it and I had like the conditions for a
- 4:22ballet dancer and then I continued but then on when I was like when I moved
- 4:27to Madrid and I was 18 yeah I was like I discovered the world of hip-hop,
- 4:36and I discovered like international like choreographers and everything and I
- 4:40was like oh my God, what is this?
- 4:42And that's when the next year I was like, if I can live in Madrid for this money,
- 4:46I can go to London. And I was like.
- 4:48Bye and since then i'm here in terms
- 4:51of hip-hop dancing because we were just talking backstage and and
- 4:54we both were watching hip-hop dancing and
- 4:57getting into it when we were younger and in australia we
- 5:00were what i was watching a lot of american tv like america's
- 5:04best dance crew and so you think you can dance yeah is
- 5:08that what you're watching too or did you have different influences
- 5:11of hip-hop dancing because because i'm
- 5:14from a very small city in spain when i was
- 5:17little the only influence about not even
- 5:20like dance i think it's about music is whatever
- 5:24i will see just whatever is out there but it was
- 5:26like very alien for me and i was like oh my god like hip-hop
- 5:30and it was like movies like honey the
- 5:33oh yeah the movies right step
- 5:36step up yeah like all those
- 5:39all those movies i was like what is this i wanted
- 5:42to replicate that but i didn't have the tools i was like how can
- 5:46he dance like that because in in spain everything
- 5:49is kind of like just like they just like everything
- 5:52and he's very diluted like he's not hip-hop he's street dance and i'm like yeah
- 5:57like what is that and he's yeah so so that's kind of what do you ask okay i'm
- 6:05gonna throw a movie at you what about did you did you in in spain did you get
- 6:08the movie you got served?
- 6:10So that's the one I watch like I thought in internet when the internet started
- 6:17I was like I downloaded it in a fucking very small.
- 6:23And I was like what is this yeah I didn't even know that that even existed and
- 6:30then yeah when I moved to London I was like wow I mean I kind of knew before
- 6:34when I was in Madrid Madrid opened my eyes a lot,
- 6:37And I was like, this is too small. Yeah. I mean, when I saw London,
- 6:44that I don't speak any English, but it's okay.
- 6:46Yeah. I mean, yeah, music is universal. So, you know, if you can dance,
- 6:50then it doesn't matter when you're meeting other people doing the same thing.
- 6:54And Nick, did you watch You Got Served? And if not, I know what we're doing
- 6:58on Saturday night after the show.
- 6:59I guess we're watching You Got Served. That's a dance movie.
- 7:03I thought it was nice in FaceTime.
- 7:06I literally thought it was a documentary about
- 7:09working at mcdonald's i had no idea it was about dance and
- 7:13yeah i thought it was the sequel to supersize me i
- 7:16had no idea no rocket world what i'm curious about is
- 7:19everything we're talking about is very movement based and a lot of
- 7:22people don't think about that when it comes to performing on stage
- 7:25either with the way they walk or the way they hold themselves do you
- 7:28ever look at this is a question for both of you really but do
- 7:31you guys ever look at someone and just be like that guy
- 7:34needs to learn how to move he needs to learn how to walk or
- 7:37have you looked at someone like that that's very mean
- 7:40yeah i look at it i look at it the opposite i look at people and go ah that's
- 7:45a dancer like you can spot ah yeah yeah i i that's very very mean but no that's
- 7:54kind of like a like a mom thing to say or that joke oh i don't know And my mom will be like,
- 8:00be a straight. And I'm like, no, mom, I'm gay.
- 8:07That's great. Okay. What I mean is it's scarring.
- 8:12Like there's, there's this, I don't know how many people, you know,
- 8:15but I like, I, I have young people that I mentor and like, just when you just
- 8:19meet people, they're like, they're like mouth breathers.
- 8:21Do you know what I mean? Cause they don't know how to hold themselves because
- 8:23they haven't done anything where they need to, like I did Taekwondo for example.
- 8:27Right. And I did that for many years. is kickboxing and taekwondo.
- 8:29So I know what it means to hold straight and to look disciplined and to like
- 8:32be able to hold yourself as a person. But you mean some people that like,
- 8:36the shoulders are forward, the neck is forward, they breathe through their mouth.
- 8:40And it's like, just poise, poise.
- 8:43And you can poise as a dancer, like, you know how to hold yourself before you do something.
- 8:46And I feel like a lot of performers, if they don't understand that principle,
- 8:50it's just a little detrimental to the way you represent yourself.
- 8:54Yeah, that's the thing. That's the key, just what you said.
- 8:58I think being a dancer, I think it does, maybe for us, because it's so in our body already,
- 9:05you know how to change your body and like for example if you're on a performance
- 9:09on stage you already will have automatically more presence because you know
- 9:13how to present yourself you know how to use your body.
- 9:16In like years obviously on training with your
- 9:19body and learning choreography or or just i
- 9:23don't know every dancer when i was i started
- 9:25with ballet because i started with ballet but i think if i would have been
- 9:28in london it wouldn't be ballet the first thing i have to say you know
- 9:32but i think even though like hippo dancers take ballet
- 9:35just because it just helps with posture it helps
- 9:38with like it has a let's just say helps with technique at
- 9:41the end of the day it's like for us like half a sleight of
- 9:44hands it helps you to do magic at the end of the day you don't
- 9:47have to but it helps you but it's well you know that's probably something that
- 9:53i'm just going to generalize but i feel like that's not a thing we magicians
- 9:58consider when constructing a routine is our posture at that moment in different
- 10:04phases, especially on stage.
- 10:06Like, what are your thoughts on how you should or could approach thinking about
- 10:11what your body's doing during a routine?
- 10:14Like, does it have to do with what you're trying to express or like...
- 10:18You know, does that make sense? Like, what are your thoughts when you see people
- 10:21on stage or you're consulting or when you think about a routine,
- 10:24you're like, all right, I want to be more opened up in this part.
- 10:27So I need to do this or like, I'm just going to drink my coffee.
- 10:33There's a lot of things that are going on. So if I, if it would be for a stage,
- 10:38if I see someone else on a stage and I don't know, in general,
- 10:41when I see someone performing on a stage, they're usually fine.
- 10:43Because at the end of the day, if you're selling whatever story you are,
- 10:47I don't think you really need maybe for magic if you are talking or not.
- 10:52I don't think maybe you need such a presence on like with your body, maybe.
- 10:57But if you are not talking, then yeah.
- 11:00But in general, what I'm seeing, professionals usually have good like presence.
- 11:07What I find that is more interesting is like when someone stands out, then you see it.
- 11:13And it's like, oh, there's something about you. And I think it's just that maybe
- 11:18they have some like dance background or they work with their bodies somehow.
- 11:22I think you see it more. Or maybe if you're not conscious about it,
- 11:27maybe it's something that it makes them stand out a little bit.
- 11:30For me, when I choreograph a person, it comes natural and more in the camera.
- 11:37Because when as a dancer, you know, Josh, when I don't know,
- 11:41you have so many fields, right? So me, I'm mainly a hip-hop dancer,
- 11:46a commercial dancer, and a freestyler. So...
- 11:50And within hip hop, it is, you do like, you can do like popping, locking.
- 11:55I'm not a locker, but I dance salsa as well, a lot.
- 11:59So I like to kind of have different venues in dance.
- 12:04So the more versatile, the better, but you also have to have your niche.
- 12:08With my niche in the dance world is a freestyler.
- 12:11Because I like to feel free.
- 12:14That's why me having different vocabularies of everything, I can mix it all up.
- 12:18Because i know yeah i think deep down we're all freestyle dancers i mean let's be real.
- 12:25Prove it i bet you
- 12:29wish you were watching this on youtube this is what the freestyle nick
- 12:32looks like you gonna regret listening for this on the drive home now we have
- 12:37we look the chat's starting to light up with some questions let's go to throw
- 12:41one at you the first one is a weird one we're going to throw it at you it's
- 12:44from 90 day fiance the question is are you a snyder fan or a james gun fan and
- 12:49which inspires your magic more don't give a shit,
- 12:54that's what I thought she's not a dork okay moving on next question from the
- 13:00amazing Dalton Wayne which we are big fans of good to see you Dalton thanks
- 13:03for being here question to you is most overrated coin move and most underrated coin move.
- 13:11Underrated maybe a retention a retention I don't know like the normal one,
- 13:19I use it a lot and it's just falling as hell yeah yeah the most basic stuff
- 13:27that works I think I can't think anything of now but overrated is,
- 13:33what coin magic is overrated like
- 13:36we people talk about all the time but maybe don't use or
- 13:40isn't needed i guess is what they're saying hey so i
- 13:43think underrated i mean underrated would be like a hand wash for example just
- 13:47like being out of time why would you yeah um and also okay i don't like this
- 13:55but it's fine this is my opinion uh like when you just show your hands like this,
- 14:02i'm empty yeah i mean did you see every magician empty.
- 14:09Okay it worked for you great but for me i feel very awkward be like and disappears bye,
- 14:16what's this called in bobo's is this called the the wtf convincer like yeah
- 14:23like i get it but Like, sometimes I think we're so over-convinced.
- 14:28I'm like, that's it. Okay, I think my answer is the same move for both of them.
- 14:35So, underrated, just a casual hand wash as you're turning is underrated.
- 14:40But then overrated is when it starts,
- 14:42the video starts, and you're wearing glasses, and they're like this.
- 14:46They're like adjusting. And then they're like, and then they're like.
- 14:50Oh, the sleeves, maybe. Maybe that's overrated.
- 14:55I'm going to say the most underrated is the French drop because you can do it
- 14:58in so many different ways to make it look a lot more natural like a very open
- 15:02one like this that's still a French drop but it just looks a lot more open and natural,
- 15:05and I think that's underrated you can do some nicer stuff with it and the overrated I feel like,
- 15:12coin shells i'm gonna say i'm gonna say the jw grip,
- 15:17really yeah i'm gonna go yeah i'm just gonna say it oh i got a nicer one i have
- 15:22to say that i do a lot i mean that's the one i do i don't i don't do that one i'm shit with him sorry,
- 15:29i don't do it at all because he's so uncomfortable because i learned the other
- 15:32one for me and he for me he's a bit cleaner but yeah it has the glasses with
- 15:36josh that you said you glasses yeah The whole, you know, it's holding that JW. Yeah.
- 15:43People start commenting, you should get better glasses if you always have to adjust them.
- 15:47Why not start the video after you've already adjusted it? Why start with a,
- 15:51you know, it's funny when you think about it from a layman perspective.
- 15:54You don't have to start like that. You just have to just do it.
- 15:58But at some point, I do the same. I'm really like, wait, but I think I need to show my hands empty.
- 16:04No, but I think I need to show the back of my hands too.
- 16:08And I'm like, sometimes I'm like, you know what? I'm just going to do it.
- 16:12And then there'll be that magician that he's not, there's no professional magician, obviously.
- 16:18And I'm like, well, you did not show the back of your hands.
- 16:24I'm like, buddy, you know, magic is, you know, it's not that who cares.
- 16:29Yeah. So we have a question here from Tim Askin. You did mention that you got
- 16:34into magic when you were 14, but how did you get into magic at 14?
- 16:38Oh, so I'll do it if you want a little brief, because it's a long story.
- 16:44So in my city, it's a very, very small called Palencia, and there is nothing, literally nothing.
- 16:51There was no magic or anything like that, but the city next to mine,
- 16:54that is a bit bigger, they'll do a week of magic in summer.
- 16:59So my dad took me there because he likes magic.
- 17:02And then they're like, I saw, do you know Jorge Blas from Spain? Of course.
- 17:08Yes, thank you. No, sorry. I don't know what that word is. I thought you should.
- 17:12But I like it. It's okay. Maybe you're not. It's fine. No, Juan Tamariz, I saw Jorge Blas.
- 17:17He's just very known on TV. And he's been on TV for a long time. So he had a deaf act.
- 17:23And I love animals. And I love birds. So I was like, oh, my God.
- 17:26So I fell in love with that act.
- 17:28And then I bought some magic on the stands.
- 17:31One of the shops called Tienda Magia, which is magic shop.
- 17:37In English. that's the only one i could get magic from
- 17:40and i have to say and sean is
- 17:42gonna laugh about this anyway when i'll say
- 17:46later on just in case i forget remind me
- 17:49yeah about what sean's gonna laugh sean from
- 17:52penguin well he actually has
- 17:54a question so we'll get to him next that's why i'm like
- 17:57so yeah so i bought a few tricks and i
- 18:00have a village as well i have a garden in my
- 18:03city and to have a flat in the city a garden
- 18:07in the village so I started to put a
- 18:09show together so I did like a 30 minutes with magic and things it was it was
- 18:16more geeky though it was just more like cheesy and and another 30 minutes with
- 18:21audience so they could interact and stuff like that so that's I started to be
- 18:26honest putting a show together and after that I went to a talent show,
- 18:30And I became a finalist. And from there, I started working. That was when I was 15 years old.
- 18:35And then I started working, doing shows around my area, around my region.
- 18:41And I met a teacher that was retired in my school who was into magic and everything.
- 18:47He just taught me a little, you know the trick of Juan Tamariz with the car and it goes around?
- 18:53Yeah, he taught me that thing. I mean, I used it once.
- 18:58Once more than me. He had just like some stage props from Daft Magic.
- 19:05So I was just jamming with him and then one day passed away.
- 19:09And the teachers told me that he wanted me to have all his magic. So he gave me that. Wow.
- 19:14It was very sweet. And I have all his stage. I have still the props and everything.
- 19:19That's what I'm hoping will happen when Nick dies.
- 19:23Next week.
- 19:26No, no, I'm just saying Because Nick has a lot of fun things that he's built
- 19:29And I've seen the containers And that's all, that's all I'm saying Anyway,
- 19:33sorry Yeah, yeah, that's all Wow.
- 19:37And yeah, basically they gave me Like he has dubs Like he had dubs,
- 19:43she dubs And I kept them And I trained them And funny story One of them laid
- 19:49an egg on me Oh, that's awesome Wow,
- 19:52Very sweet making so comfortable with someone that you can like give birth on
- 19:57them that's crazy yeah they've all seen it so wow,
- 20:02wow so learning dog magic in the beginning that's so that's,
- 20:06So unique and also very different and not something that you see today,
- 20:11people working with doves now.
- 20:12I mean, I heard you talking on another podcast. It's not something you really
- 20:16agree with and continue doing now.
- 20:18But I mean, just having learned that must be so useful now.
- 20:23Yeah, like because of that, yeah, a lot of stuff.
- 20:27I was like, oh, but I can use this that we used to use with dove magic and stuff like that.
- 20:32Because a dove act is essentially being
- 20:35able to make things of that size appear
- 20:38from nowhere so using those same techniques can
- 20:41be used for i imagine other things shoes bags scarf
- 20:46you know any anything colorful and a decent size oh so that this was the funny
- 20:52not funny story but again because by then i when i was 15 i think is when maybe
- 20:58the internet was starting if i'm 35 more or less so they.
- 21:04I was just trying to find magic online, so I found this website that I thought was spam.
- 21:13Find me magic.
- 21:16Sorry, Sean. It looked like freaking spams. I was like, I'm not sure.
- 21:22I didn't speak in English as well, so I was like, and it was a lot of things
- 21:25going on. I was like, ooh, I'm not sure if I'm in the right place.
- 21:29And I just It's like Bazar Magia, which is an anti-demon.
- 21:33Wow. We have a ton more questions lining up in the chat. We're going to have
- 21:39to smash through these ones.
- 21:40The first one is from your friend, Sean. We've been chatting about.
- 21:43Hello, Sean. Thanks for being here. He says, great podcast, guys.
- 21:47Thank you, Sean. Question for Sonia.
- 21:48Favorite Penguin Magic employee?
- 21:51Oy, oy, oy.
- 21:57Hmm.
- 21:59Can I choose four? Go on.
- 22:03Yeah, nice. Clever. It's a clever answer. It's almost as if you're working with
- 22:09them at the moment or something. I am.
- 22:11Amazing. Amazing. Can we ask this question, Nick? I think there's a controversial
- 22:14question that's always fun to bring up and get people's opinions.
- 22:18What do you think of the state of magic today with the internet revealing so
- 22:23much from our friend at Kolotripa?
- 22:26That's how many guests.
- 22:28Okay. So this is something that I told a few friends.
- 22:33At the beginning, I was like, no, what are you doing? Like, I think if you do it in a good way, good.
- 22:41If not, if you're just revealing things for revealing, then no.
- 22:46I mean, like, if you're revealing and you're revealing kind of,
- 22:48like, simple things that everyone can learn and it's like, it is nice because
- 22:55at the end of the day, you don't know who is going to get into magic.
- 22:58And and if they are if that can just bring someone into magic but they are committed,
- 23:06you know fine if you're just gonna reveal something
- 23:09for the sake of use no obviously but I
- 23:12think at the end of the day when you're revealing this
- 23:15I think this is problem when it becomes so viral for the
- 23:18sake of revealing something then I'm like I don't think it's cool but
- 23:22if uh if for example you're revealing things
- 23:25right or you're teaching or whatever but you
- 23:28but it's free and at the
- 23:31end of the day you're doing it in a nice way you're
- 23:34kind of teaching but for free right so that's
- 23:37a that's a way of someone if someone got all the effort to try to find free
- 23:42tricks they probably want to learn magic no one is going for the sake of like
- 23:47how to do the corner of this car is like yeah i mean like it's a lot of effort
- 23:53and i think they will do it once and they're like,
- 23:56meh, or if they remember to do it.
- 23:59But if they do that, that means they're very interested. So I guess it's fine.
- 24:04I just don't like for the views.
- 24:06Yeah, I think it's what we're sort of saying is that there's a difference between revealing stuff.
- 24:11Yeah, well, the difference between like revealing stuff and exposing stuff.
- 24:15And I think that like that's, there might be a pretty thin line between them,
- 24:18but there is a very different outcome that comes from revealing versus exposure. Yeah.
- 24:24It's a fine line. Obviously, our good mate Doug from the podcast is a great teacher online.
- 24:30And I know when he started, he copped a lot of flack for teaching stuff that
- 24:35you would have to normally go to books for.
- 24:36But then you just see, like in his Discord, you know, the thousands of people
- 24:40that have now become magicians and are actually learning because the people
- 24:43that watched it are the ones wanting to learn.
- 24:46Like I say all the time, my fiance, she sees zero magic in her feed.
- 24:51Like she's not getting reveal videos pop up and going, oh, that's how you do.
- 24:54Like because she's not looking for it and so that's that's
- 24:58that's perfect yeah
- 25:02you wouldn't find that if you know
- 25:05if you're not looking for it and and
- 25:07then and then the other thing is when I do go to events and people have been
- 25:12looking at magic it in a way makes them appreciate what I'm doing more because
- 25:17they they can see a little bit which makes them feel like oh wow he's actually
- 25:21They're doing really crazy stuff because I know a little bit about what's happening.
- 25:28Yeah, my mind is changing a little bit about whether it's bad or not.
- 25:32And I think the people that just reveal it for revealing it,
- 25:35they quickly realize it doesn't bring them much joy eventually.
- 25:38Like they realize, oh, I'm not becoming this famous person because actually
- 25:43like it's limited to how much stuff I can reveal and no one's going to come
- 25:47and see me do a show for doing that.
- 25:48And at the end of the story, that's a good point as well, because I think the
- 25:54magic industry is so small that if you're doing that and you don't have the
- 25:57magic industry on your side, I'm not saying everyone, but at least on your side,
- 26:00you're losing on 80%.
- 26:05That's the first thing I wanted to have. I'm like, I need the magic industry
- 26:08to be on my side. I need a community.
- 26:11So then from there, you can just open because you never know.
- 26:16In your industry. That's what you need.
- 26:20Yeah. So I'd like to pivot the conversation to sort of talk about your style.
- 26:25And that next question from Sean actually is perfect for this.
- 26:28So as far as style, aesthetic, and like your philosophy,
- 26:32you've you've sort of been kind of someone who is elegant with an urban edge
- 26:36and it's very evident for anyone who's met you or you know had the pleasure
- 26:41of sharing breakfast with you for sure
- 26:42it's also led you to work with a lot of amazing brands in fashion
- 26:45so sean has a great question that sort of
- 26:48pivots off this which is who is your dream fashion brand
- 26:51to work with if you could choose actually tell
- 26:56us a little bit about like who you have worked with and who
- 26:59would be your dream perfect so i've
- 27:02been working for loads of the light mac cosmetics adidas nike uh what else samsung
- 27:11sky glass boxy and espresso rim in london i think more but i don't remember now oh monica,
- 27:22Devonaira, Miu Miu, Nick's.
- 27:25I'm working with them now.
- 27:27A few more. I don't know what else. Mary Lyle's Cookies.
- 27:35So we're talking about a lot of custom, original ideas to help sell the products from these brands.
- 27:43So we're talking things from consumer products to fashion at this point.
- 27:47Oh, Amazon as well. So, yes, it's basically, so a bunch of them is either I
- 27:52am the performer and the hand model and the consultant as well.
- 27:56Other ones, I'm just like the performer or just a hand double.
- 28:02Other ones can be, I am, that's like campaigns, like Sky Glass, it was a whole campaign.
- 28:09My Cosmetics was a campaign. Rima London was an advertising.
- 28:13So that's when I consult and I did with Cara, all the stuff. and the dancers in.
- 28:20Yeah like for example my cosmetics was a campaign that
- 28:23i did and i have to create the tricks for them and
- 28:26everything nicks that's what i'm doing now i have to create stuff for them monica
- 28:30venade was hand modeling but yeah it was hand modeling but it was more for like
- 28:35camera so there's a lot of stuff on camera like advertising and and the creativity
- 28:42create tricks that's kind of what i I mean,
- 28:45I enjoy everything branding just because it's so creative and you put your thing onto it.
- 28:51It's just not like, let me do a magic trick.
- 28:53Like I don't, depending on what the brand is, but I usually like to modify the products.
- 29:00I like to use the products like physical products, not just like this.
- 29:06I don't know.
- 29:07Which one do you want, Joey? I don't know. More physical changes, yeah.
- 29:11When you started getting into this
- 29:14type of work which is on camera kind of work customizing
- 29:18things for people listening i mean obviously there's
- 29:21one big thing which is people weren't just looking
- 29:24for a magician to to do this thing obviously they
- 29:27wanted sonia to do this because that was your brand you've
- 29:30sort of created but in the beginning like how did
- 29:33you come about doing this kind of
- 29:36work in in like for example did you have
- 29:38to create a like a video
- 29:42and send it to adidas for example of their shoe to pitch the idea of a magician
- 29:47doing stuff or was it something they were looking for and you had to audition
- 29:51like people who have creative ideas how do you sort of get to work creatively
- 29:55with brands so everything started with a samsung video that i had to do a 12 seconds take.
- 30:02On on magic moves but it was me and
- 30:05two other magicians one of the magicians he was more
- 30:08of a car district and but he's a director and and
- 30:11another guy I don't I don't remember his name but that
- 30:14job kind of broke everything and then make me like start working a lot because
- 30:20the way I acted it on the job because they were like we need to get this whole
- 30:27choreography that they had in 12 seconds so we had people obviously like the
- 30:32lighting and everything we had like,
- 30:34backgrounds so this was filmed from the top and then
- 30:37the sums were like falling like we had to kind of photograph the whole thing
- 30:41so I was like well I just spoke to the director's throw it to be like if you
- 30:46want this in 12 seconds we need to photograph so and I was like okay so I just
- 30:51took initiative and everyone was listening to be honest everyone was very open-minded
- 30:55and we kind to work together,
- 30:57but I was like, okay, so you're going to drop the phone in here,
- 30:59then okay, you're going to spin, like, I was the one spinning the phone,
- 31:03that's when, how was my signature move years ago.
- 31:07Then I got upset because I was like, you're doing the spin phone,
- 31:10you can't even find the spin phone on time.
- 31:14But it's because he couldn't, he couldn't do anything else. I was like,
- 31:17okay, you do the spin phone and I just do something else.
- 31:20So that, even though this is, this is very interesting because since that job,
- 31:26The director remembered me 10 years after.
- 31:30So she messaged me in COVID saying if I was available for a Doritos campaign
- 31:36thing, but it kind of fell down.
- 31:38And she's like, I remember you from Samsung, and I love your work,
- 31:42and I love the way that you do your magic and everything, and with choreography.
- 31:46So can we have you for this? But it kind of fell off, like dropped.
- 31:51But I did another work with her because she's like, you're an amazing hand model
- 31:56as well and you know how to use your hands so we did a project for her that
- 32:01she needed to so it was interesting but just,
- 32:04like I work a lot for word of mouth so that's how everything started and then.
- 32:11The way I got it I think it was like
- 32:14a guy just met me or something like that I
- 32:17don't remember the the director guy that is used
- 32:20to do cardistry I don't know how he got my contact and I was like okay cool
- 32:24but another one the one that kind of broke better it was when I did Dream in
- 32:29London that was like a 300 people audition so first we had like I just got it
- 32:35was dancers so dancers are utilized for everything at the end of
- 32:38like for like advertising like you
- 32:41for dancers you need to act you want
- 32:45to dance with this mascara you do anything so i was like so
- 32:48i just went to rim a london advert and they
- 32:51were like we want freestylers i was like sick and i
- 32:55went i went through on the first round
- 32:58and the second round they were like tense with
- 33:02the mascara and i was like i was like oh that's it i was like this is mine thank
- 33:09you but i mean i was very nervous because i was another friend of mine called
- 33:14kieran he's a tad he does touching fingers and he's a tata as well and a free and a sick freestyler.
- 33:21And and i was just with really really good people as
- 33:24freestylers and i was like oh my god i just
- 33:27went for it and i was like the director i love the director that i work with
- 33:31him like more for other jobs as well because he's just he's just so hyped like
- 33:35I love him he's like dense and I started to do some setting fingers with mascara
- 33:41and then because I knew some I started learning.
- 33:45Basically what I started to have in magic is with the sleight of hands because
- 33:48that was the cheapest thing that I could afford so I was like well I have a
- 33:54pen so I can make advantage.
- 33:56So I just put a lot of sleight of hands that I knew about pens,
- 34:01And I did that levitation thinking.
- 34:06It's such a secret weapon. Is there a brand? Let's put it out to the universe.
- 34:11Is there a brand that you're yet to work with that you really want to?
- 34:15So any high fashion brand, I'll say either Prada or I'll say Valenciaga.
- 34:21But Valenciaga, I know that they wouldn't hire anyone.
- 34:24Fendi, I'm okay with that.
- 34:27Any kind of trendy. But I have to say, I did say that, and then that's when I did Miu Miu this year.
- 34:35So I was like, Miu Miu opened the doors for me this year to be like, that's it.
- 34:40I really work for a high fashion brand. That means more fashion brands are high and can hire me.
- 34:49But yeah, no, with Miu Miu, I have a really good relationship.
- 34:53So hopefully more gigs with them will come in the future as well.
- 34:59But I'll say Prada Because it's Mew Mew,
- 35:03Clip it, put it out there To the universe If it happens, I'll be like Mick, Josh, what the fuck,
- 35:11With hand modeling Tim's asking 10 million Are your hands insured?
- 35:18No, I'm sure that I should Okay.
- 35:24I talked about it when I was doing my nails I do have manicures every two weeks I have to say.
- 35:30But I also work with the company that I have the manicure and my manicures because
- 35:35as a hand model, you don't, you're not allowed to have gels and stuff like that.
- 35:40But this is only why because people don't really understand about nails and
- 35:45they just go to really shit places to take them off.
- 35:48Obviously to the place I go, it is very expensive, but they do an incredible manicure.
- 35:54I give a promo in here, it's called dry by but they are really,
- 35:58really good. they do like Russian manicure, they don't,
- 36:01When they take the nails, they don't touch your nail bed.
- 36:06So the way I have gels just so I can keep them nice.
- 36:10So if I have a job, like a last-minute job, I just take them off at home. I do a manicure myself.
- 36:16Because I know how to do it. Nick and I are taking notes as we speak.
- 36:21Do you have good manicures? That's your first thing that people see.
- 36:27You know what? You're right, 100%. People I've noticed will comment on hands
- 36:32and shoes are things that people that I don't think they're noticing will notice
- 36:36and mention. So that's a really good point.
- 36:41Did you have to alter the way you learned techniques with having nails or jewelry
- 36:46on or like the way you would perform?
- 36:49Yeah, with jewelry, I wouldn't wear this ring. Or sometimes if I'm doing coins
- 36:56and I'm rolling my coin, I'm learning how to use it with the ring at the end of the day.
- 37:01Depends. I might not wear that many rings, but I use them like,
- 37:06oh, you think it's magnets, the ring? And it's not. It's just a little gag, but it's not.
- 37:12Oh, with nails. So I got used to, this is the length I have.
- 37:16I just have a tiny length. Let's say that's one centimeter.
- 37:20That's maybe five mil,
- 37:25this is long for me I wouldn't have them but I like this length I wouldn't have
- 37:29them that long because it does not with cards with cards it's fine but with
- 37:33coins it's a bit annoying because you don't have much of a grip like to do the
- 37:37classic the classic palm you can't I'm like it's very slippery,
- 37:41having nails is probably great when you're shooting cards out of the deck because
- 37:45you can easily grab the single card yeah.
- 37:51Yeah but yeah i didn't have them too long i don't have that long though,
- 37:55can i bring up this point now we mentioned off
- 37:58air and it started to get really interesting and then i realized we weren't
- 38:01live yet when sonja and nick
- 38:04were at magic live you guys were having a conversation about reading the room
- 38:08and how that can be really important as magicians and i i wasn't at that convo
- 38:13so it was really nice to hear some of that backstage but could you guys continue
- 38:17some of that here for me and for magicians to absorb.
- 38:23So what is reading the room in the context of magic, Sonia?
- 38:27I say do what is asked for.
- 38:34Set up the scene, set up the scenario. It's not all about you.
- 38:39There you go. I think that's what it is. As a magician, it's not all about you.
- 38:42It's about the audience and it's about what you're gonna give to the audience
- 38:46because at the end of the day this is what people not everyone again i'm generalizing but i,
- 38:53quite maybe I don't know a few maybe think that
- 38:56it's about then I'm like no magic you
- 39:00wouldn't do magic if there's not an audience you are juggling cards you are
- 39:04doing cardistry you are but I'm like I magic is to the experience so if I don't
- 39:10have someone that gets freaking blow their mind or they are enjoying it with
- 39:15me no and I didn't for for example for closer magic I think a stage,
- 39:19if the audience is not giving you much at the end of the day you can kind of roll with it,
- 39:25and keep performing but if you are roaming magic and the audience is not enjoying
- 39:30it, it's not with you and I'm like hey, if you not with me, I'm not doing anything
- 39:35in here like we both need to have fun so that's why,
- 39:39when I say read the room, I think in terms of jobs,
- 39:43this is because it's funny, it's just,
- 39:46someone just told me about a job it's a month in the show, I wouldn't mention,
- 39:50but they were like, why don't you,
- 39:53why you've not done this and this and this for this job? I'm like.
- 39:59Because they didn't ask for that. They're like, why do you not turn this into that?
- 40:05And I'm like, because they just wanted a fucking capsule to roll between the fingers.
- 40:10Yes, we can do miracles, and they know that, but they have 12 hours of a shoot,
- 40:16three days, and we just need to get this shot done.
- 40:19Do what you need to do, just get it done.
- 40:22Just speak to the director and shut up. They don't want to hear you.
- 40:26It is true, but I learned that with dancing.
- 40:32At the end of the day, you don't learn these things until you experience it
- 40:35because no one teaches us this.
- 40:37I wish someone was teaching me this when I was dancing, but you learn it through
- 40:42the, as everyone, as every performer at the end of the day.
- 40:45Everyone wants to hire a friend everyone wants
- 40:48to hire because in the sense of like
- 40:51let's say you do the exactly same move
- 40:55but my friend does it as well I hire my
- 40:57friend I'm saying my friend but
- 41:00I hire the person that I know already that I know is going to get the job done
- 41:04and it's easy and I and it's going to get a good vibe in shoot on or in campaign
- 41:09or whatever you're going to do that's why sometimes I think it's a bit more
- 41:12difficult not everything works the same but it does help the way you work, the way you give stuff.
- 41:19Like, yeah, the way kind of you act at the end of the day.
- 41:22Everyone can do a trick. But if you also give good energy and just shut up,
- 41:27just, you know, I don't know, like, again, it's not all about you.
- 41:32Sorry, I'm repeating myself.
- 41:36One of the things that we sort of discussed was that when some people can,
- 41:40like when they force their magic upon people, We're not realizing that what
- 41:44you, if you approach magic in this way, where if you were to get on stage and
- 41:47think that it's the audience's job to make you feel great about yourself,
- 41:51if that's where your standpoint is when you get on stage or perform in any sort
- 41:55of capacity, that is a very toxic and unhealthy way to approach magic.
- 42:00Because the true gift of magic is that it is a gift and it is your job to share that gift.
- 42:06And if you approach it with the mindset that if you are getting in front of
- 42:10people, you read the room so you know what to give them and you know what to
- 42:15share, or even if it's appropriate to share it at that time,
- 42:17it's going to work a lot better for you.
- 42:19Because ultimately, once you share the magic, they can receive it in any way they like.
- 42:24They might want to clap. They might want to cheer. They might want to,
- 42:26you know, stomp on a chair and break a leg.
- 42:29There is all these ways to do it. but I think that one of the common things
- 42:34we found during this discussion was that when you are that performer who just
- 42:38wants to share the magic,
- 42:40and gift it to people so they can enjoy it and however they enjoy it is is up to them.
- 42:46That's for me that's one common ground that every world-class performer has,
- 42:50i've never heard a world-class performer get off a stage and be like they
- 42:53were crap they didn't give me anything like that is
- 42:56no world-class performer i've ever met has
- 42:59ever said that yeah i mean as as
- 43:02we said there's a difference between professionals they don't
- 43:05don't really talk that way you know and someone that
- 43:09maybe is a bit more amateur but like sometimes I
- 43:13get it I think it's because maybe Instagram and social media in general
- 43:16you just suspect wow big reactions at the end of the day and and you and when
- 43:21you want big reactions it's because you probably feel very insecure that day
- 43:25and you just need a little bit of validation which is completely fine I need
- 43:29validation every day we've all performers we want to be loved and that's fine
- 43:33it's accepted and that's,
- 43:36you know but i don't know when i get one difference is to have an audience that is being,
- 43:42annoying as hell and they're not following you or or with just the audience
- 43:46that they just they just be like you can see them that they are in the game
- 43:49and they are like oh my god they just surprised but they're not like loud and
- 43:54that's fine only obviously if they're rude i'll be like.
- 44:00But, yeah, I think it's just, it's all because of our ego.
- 44:04And at the end of the day, it's because it makes us very powerful by saying,
- 44:07nope, it's not powerful. Oh, I know a secret.
- 44:10Yeah, of course, because you know it, but once you tell him, it's fine.
- 44:15So I don't know. It's just, yeah, it's just go down on the freaking horse.
- 44:20It's all, it is magic at the end of the day. No one is, no one is believing in magic.
- 44:26It's a trick. It is fine. It's a beauty, it's a beautiful, it's a beauty of,
- 44:32of seeing something in your eyes that you, you know, it's impossible,
- 44:37but it's possible right now.
- 44:38Because it's happening because you don't see it so that's that's what it is
- 44:42yeah well you know i'm going to push back on what you're saying the magic isn't
- 44:45real because i have a gig story.
- 44:49Yeah yeah no you're not wrong but i want to push back with a uh
- 44:52with a gig story can we roll to gig stories josh oh what
- 44:55a great segue here we go so gig
- 44:59stories is a portion of the show we just want to share stories about magic either
- 45:02from our performing points or even just our day-to-day lives
- 45:05and i wanted to share a little story that kind of comes off the
- 45:08back of what sonya said where over the
- 45:11past several weeks probably a month now i've been
- 45:14getting this one beautiful comment from children to
- 45:17adults and it's basically in the spirit of this and
- 45:21for me just last sunday when i was performing this kid said to
- 45:24me and like like grabbed me and was like i didn't
- 45:27know magic was real and i went
- 45:30oh i've done my job well today and even
- 45:34while i was in and i was in brisbane over the weekend performing at theater.
- 45:36Magic and i had folks in the front row guy to the far
- 45:39right his name was scotty he was losing his mind same deal was just like
- 45:42this is not supposed to be real what's happening this isn't
- 45:45this isn't real and it was one of
- 45:48those performances where you would do something and you
- 45:52make the moment happen and everyone would sort of like start
- 45:55murmuring to each other did you did you see that were you watching and then
- 45:58like he'd lean up he wouldn't even know the guy five seats down
- 46:01and be like did you not see that it was like no
- 46:04i had no idea i go did you see it i didn't see it either and it's
- 46:06just this beautiful moment where everyone's exchanging these little murmurs between
- 46:09performances and it was just such a beautiful dynamic to be able to achieve
- 46:13by performing like such strong magic and it
- 46:16was just nice to see it was really nice to see you know like in that especially
- 46:21when we are so hyper focused on giving people like a really intimate magic experience
- 46:26at the theater of magic so i just thought i would share that like it's really
- 46:30nice to get magic to a point where people are saying to you like i didn't think this was real but
- 46:34what's happening? Like it's, you're doing it. Like, it's just a nice little. Very cute, I have to say.
- 46:41Super cute. I wouldn't, I wouldn't say that to someone, you know what I mean?
- 46:43It's only to the skeptic people.
- 46:46Because they very, they, they always like, they want to share,
- 46:50they're like, I'm a skeptic. I'm like, cool.
- 46:54Yeah. They'll, they'll, someone will introduce their friend in the group.
- 46:58Yeah. Someone will introduce their friend. They're like, oh, you got to show someone.
- 47:01So they, they are a non-believer. They don't believe in magic at all.
- 47:04And I'll just be like, yeah, I don't believe in it either, man.
- 47:06Don't worry. Like, this is not a fighting match. Why do we all get that?
- 47:10The funny thing, I don't think they know that we all get the same shit.
- 47:14And I'm like, guys, you know, we're original.
- 47:17Yeah. Oh, go say bye-bye, you guys are that shit.
- 47:22Can I share a nice line that I came up with recently for people who are like,
- 47:28oh, I don't believe in this stuff.
- 47:29I'd be saying, that's okay, man. You can belong before you believe. Just come and hang out.
- 47:34It's a neat little thing you can belong all the
- 47:37beautiful things in here yeah so i
- 47:39just something i've been saying recently just like you can belong right now
- 47:42you can belong before you believe just come and hang out and
- 47:45just just come come be a part of it i don't want you to feel
- 47:48left out and then you you don't even you just let them watch don't
- 47:51engage with them they can belong while you entertain everyone else and then
- 47:54you just don't go was that all right and i go and it was like i actually really
- 47:57enjoyed that i think something's sticking around man you have fun and then you
- 48:00could just walk away you don't make it about them you don't try to pull them
- 48:02in and then get them like oh great no i have to engage in this you know you
- 48:07kill them with kindness i i just,
- 48:11i don't do i'm not rude but if someone is being annoying when i'm saying annoying
- 48:16i'm like oh my god we handle this and i just tell them to hold the deck of cards
- 48:21i'm like wait a second are we going to come back later on yeah and then i just
- 48:25continue and then i just and i'm like thank thank you so much guys.
- 48:30And I'll say to the person, thank you so much for holding it.
- 48:32And then I just leave. Just leave.
- 48:36Someone is just freaking annoying me. And I'm like,
- 48:38If you make me feel stupid, I make you feel stupid. But Nick, I like that one better.
- 48:45Sorry, do you have... It's pretty nice at this time. Yeah. Okay,
- 48:48what gig story do you have for us? Is there one that comes to mind?
- 48:53I have something nice because otherwise I'm going to look like a freaking grumpy person in here.
- 49:01Talking about believing and everything. So I think it was a New Year's Eve,
- 49:06and I did one of my favorites that is, I think it's the stigmata,
- 49:11it's the one that appears the letter on your arm.
- 49:15I love it. I do it when it's a bit more intimate, the situation,
- 49:19when I've done a couple of tricks and everything, and then someone wants to
- 49:22see a little bit more, then I can kind of be like, okay, let's do something
- 49:26a bit more special for you.
- 49:27Because it kind of brings back, I do it with the first kiss.
- 49:30Because it can be funny, it can be special, it can bring so many memories.
- 49:36So this person was older and I don't remember exactly how it was,
- 49:43but basically I got it wrong.
- 49:45But I got it wrong, but good.
- 49:48Oh. Yeah, so it was a double. I was like, what?
- 49:53So basically the letter that appeared on my arm was the one that was,
- 49:58that she was so she thought of two people she was
- 50:02meant to think of one just right one person but she thought of two so that's
- 50:07fine I was like good so the person it happened that the person she was thinking
- 50:11of I obviously got it wrong but appeared on my arm and then I I only just,
- 50:19didn't get the first letter but I got the the rest of the letters for the other
- 50:24ones for the one that she wrote down.
- 50:27So basically, I spelled the name, and I was like, ooh, a few letters are missing,
- 50:32and I just spelled all of them apart from the first one.
- 50:35And then she was like, double, like, wow.
- 50:39Obviously, the one in the arm for her was fine because it was the one that she was thinking of.
- 50:45Ah, yeah, yeah. She was someone and she wrote another person.
- 50:49Wow. Those two people. And then I left and then she called me again and she's
- 50:54like, I wanted to ask you something.
- 50:56She's like, do you really have powers?
- 50:59But she was dead serious.
- 51:01What I'm telling you, probably she was at 70 or something like that.
- 51:04But she's like, the person who appeared in your arm, she's like,
- 51:09I know you told me about one person, but it came to my mind.
- 51:13Another one is someone, I think it was her son that passed away.
- 51:17And then she was thinking of her son, and the letter was on my arm.
- 51:21So obviously she was like, I squeezed your arm and appeared the letter on my son that I was thinking.
- 51:27And then you got the other person, and she's like, do you talk to the people
- 51:32who passed and stuff like that? And I was like, no. Wow.
- 51:35So that's why sometimes I think with these situations, you kind of need to be careful.
- 51:41Just don't say that you freaking can do things because the poor woman,
- 51:46I mean, had a missing experience, but imagine I'd be like, yes, I can do these things.
- 51:54And for $500, I can talk to whoever you want. Like, that's definitely a thin line. Yeah.
- 52:03No, I have to say that, no, this is magic at the end of the day,
- 52:07but I'm glad that brought you good memories. That's kind of what I wanted to,
- 52:11and then you have it in mind, and somehow it is with you still.
- 52:15So you obviously, at the end of the day, you have to be careful.
- 52:20Yeah, you have to create a good experience. For me, at least,
- 52:24I don't want to be like that. You don't want to play God.
- 52:29It's crazy, but at the end of the day, it's a trick, right? but it's amazing
- 52:32or you can make feel that people feel yeah there's
- 52:35ethics involved in that and that's like i mean i can only speak on
- 52:38behalf of the magic clubs i'm involved with here in australia but
- 52:41like the institute of magic most definitely has that notion where it's
- 52:43like we don't ever profess that we have these true supernatural well it's one
- 52:49of the things we sort of agreed to because we've actually had members leave
- 52:52the magic club because they truly do believe they are a medium and they do truly
- 52:56believe that they can see things beyond and so they've left the club and they
- 52:59actually pursue that as a career now. Yeah.
- 53:03Yeah. So it doesn't mix. Yeah. I mean, it's beautiful. I think it's like what we do is amazing.
- 53:10I don't know. It just brings experience and then do something else that is out
- 53:15of the normality of what we live. I think it's gorgeous.
- 53:20But yeah, that's my cute story.
- 53:23That's a great story. That's very cute. I was like, yeah.
- 53:27Yeah. So what are you sort of focusing on at the moment? I mean,
- 53:31we sort of toyed with the Penguin staff members and stuff before.
- 53:35But what do you sort of enjoy working on this year? Are you doing mainly shows or consulting?
- 53:41Like what is taking up your calendar?
- 53:44So it's been mainly, so at the moment, because I'm working with Nyx,
- 53:49so I'm just creating some tricks for them and then perform them.
- 53:52That is right now, like at the moment.
- 53:55With Miu Miu, it was fine because it was just like playing, like doing tricks
- 53:58with playing cards, but it was fun. Definitely, I was like, tick, ox ticks.
- 54:03I'm working with Penguin with something. I just don't know if I'm allowed to
- 54:07say, but you will find out probably.
- 54:08Let's ask Sean. Sean, could you please clarify? It's okay to talk about this
- 54:12thing that she won't tell us crap about because I was sweating her so hard before the show.
- 54:16So, Sean, if you're there, buddy, just be like, yeah, you can tell him. You can tell him.
- 54:21I'm just trying to be mysterious for no reason.
- 54:25You're probably going to see her later and you'll be like, oh,
- 54:28is this all what it was about?
- 54:30Yeah, but hey, in the meantime, you're thinking that it's going to be amazing.
- 54:35No, I just think I, because it's going to be something that I,
- 54:40that you probably have seen in my socials.
- 54:42But I don't think you wouldn't know, but I have used it in my socials.
- 54:46And I think it would be a good addition to the magic world because I think now
- 54:52a lot more people know me and I'm like, I think it's important to contribute to the magic world.
- 54:59Because if you have an idea, why not? That idea wouldn't come out if anyone
- 55:05else couldn't put something out there.
- 55:08So love, share is love, whatever it's called.
- 55:13And I am working on my deck of cards.
- 55:17I've been working on it for a thousand freaking years. But I think I already have it.
- 55:22It is similar than another deck as well. But I had it a long time and I'm like,
- 55:27at the end of the day, coin into a can, you can't do it so many ways, right?
- 55:33So I can do the deck of cards. It is not the same, but it's a similar theme.
- 55:41Oh, great. So this is a deck of cards that has a specific use or it's just you
- 55:48can use it for all routines. It's just that it's your design.
- 55:51It's just my design because I love design and stuff and I love like branding
- 55:57in general because this is very briefly just because like in Denson you learn
- 56:04how to brand yourself, how to sell yourself.
- 56:07You are a product at the end of the day and
- 56:11people buy your product so that's what i wanted
- 56:14to create a community i wanted to be like if someone
- 56:18i want to have my deck of cards to be like oh this
- 56:21is from a magician called sonia and
- 56:24this is her vibe or whatever so it's not
- 56:27particularly like i'm not just gonna because i like to be i like to design i
- 56:30like to to bring different stuff to maybe the magic but imagine this now i i
- 56:37don't know why this is coming in my head but it's only because of of the fashion
- 56:41and the talks i've been doing imagine you bring out a collection of cards.
- 56:45In a few different colors perhaps and then you have a fashion show where you
- 56:49have models coming down and holding the deck and it's matching the thing they're
- 56:53wearing that you've you know choreographed to that could be that would be a
- 56:57fun event and then the other thing that collaboration fun yeah and then the
- 57:02other event that i'm the other thing i'm thinking is.
- 57:06What a nice thing to be able to give someone your deck
- 57:09of cards like when we had franco pescali on
- 57:12a few weeks back he mentioned the the main reason he loves having a deck of
- 57:16cards is because when he performs at an event he can go to the host and say
- 57:20thank you so much for having me i love to give you this this is my deck of cards
- 57:24and i'd love to gift it to you like i think that's one of the main reasons that
- 57:28would make me want to have a deck is so that you have like,
- 57:31Somewhat of a gift to give someone that you interacted with.
- 57:35Yeah, yeah. That's kind of the main reason. Like I designed a t-shirt a while
- 57:40ago because I just like the design and I kind of, I did it all myself.
- 57:45I designed it, produced it, sold it.
- 57:47Not like massively, just like whoever was following me and stuff like that,
- 57:51just because I wanted to have someone like, I wanted people to feel part of me, if you get me.
- 57:59You know like oh i have something from sonia
- 58:02or whatever if they you know they're like what do so it
- 58:06was kind of like this so that's why with the deck of
- 58:09cards i just can't i just couldn't decide and i just made so many
- 58:11designs and i finally decided to one design
- 58:15that i did and then this deck came out and i
- 58:18was like but it was but it's not the
- 58:20same it is the same thing that is not the same so i just gonna
- 58:23i'm gonna i will print it first for myself and then we'll play around and if
- 58:29i have the time and the energy to do a campaign i produce it then yes but i
- 58:36if not i probably is going to produce it with with um it's just all time and money mainly money.
- 58:44Yeah yeah mainly money so i i i probably knowing myself i'm probably gonna do
- 58:51it bring them, do really cool pictures, promote them and then leave it there.
- 58:57We'd love to share it with the Magic guys and Nick and I can help model it as
- 59:03well if that's an option. Love it.
- 59:07We'll put on wigs and we'll look beautiful. No, I don't need wigs.
- 59:14That's perfect.
- 59:16Oh, man. Hang on, wait, watch it.
- 59:20Yeah oh there you go don't look at the camera that's the trick you just listen
- 59:25I already got a very good idea for it so just you like that I was like ooh excellent,
- 59:32excellent you guys said yes so absolutely,
- 59:37if you need two Aussie bald men we're here to help you're gonna have to shave
- 59:41your head for the campaign Sonia it's gonna be awesome no it's all for the art
- 59:45you know yeah I put a ball singing gap and then do it Yeah. Yeah.
- 59:53Well, friends, it is time. The hour is up. It's been awesome. And it was remarkable.
- 59:59I had like 25 questions prepared for this, but the chat was so lit.
- 1:00:03Like it was just, you know, which ultimately means there is so much we still
- 1:00:06want to know about you, which means you will have to come back and play with
- 1:00:08us, Sonia. Please say you'll come back.
- 1:00:10Oh, anytime, every day, every second.
- 1:00:13Maybe when you have the deck of cards. Maybe that can be a nice segue to do
- 1:00:17round two. Maybe when you have a thing that you won't tell us about from Penguin. So, you know.
- 1:00:22That's right. Sean, be safe then. Damn it, Sean. Where were you when I needed you, buddy?
- 1:00:28When you come back, when you come back, you'll have your product out.
- 1:00:31You can talk about it. You'll have your deck of cards. You will have worked with Fendi and Prado.
- 1:00:35And you will have this wonderful story now of all these things.
- 1:00:39And for everyone who isn't already following Sonia, you can follow her work on Instagram.
- 1:00:44Her link is in the description of
- 1:00:47wherever you're watching or listening to this as well as her website
- 1:00:50if you want to scope more out about her and
- 1:00:53look we want to thank you for coming on the show this is so wonderful and
- 1:00:56we're glad we got to meet you briefly i got to meet you briefly in magic live
- 1:01:00and now actually have a conversation which is wonderful but we're going to end
- 1:01:04the episode in the way that we always do which is by giving our guest the final
- 1:01:09word well i wanted to say thank you so much for watching, for listening to me.
- 1:01:16If you want to follow me, you know what it is on Instagram. Sonia Benito Magic.
- 1:01:21If you want to see my work, the website soniabenito.com. Love you all.
- 1:01:27Believe in magic.
- 1:01:31Thanks for listening. It's time for us to disappear now. Disappear now.
- 1:01:37But we'll see you again on the next episode of The Magic Guys. We'll be right back.