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Greedy Boi Joins the Fourth Chair · Clone Wars: The Spinoff

• 0:00
  Welcome back to Clone Wars: The Spinoff.
• 0:03
  It's DJ Universe, and this is a special episode because the Clone Wars lineup is
• 0:07
  changing again.
• 0:09
  I've got Dangerous Zygos with me.
• 0:11
  You already know what time it is.
• 0:12
  Calvin Blingwell is in the building.
• 0:14
  Always.
• 0:15
  And before we introduce the man sitting in that fourth chair today,
• 0:19
  we need to address the change.
• 0:21
  Lil Bennington is no longer with Down By Law Management, and because of that,
• 0:27
  he's also no longer occupying the fourth host position on Clone Wars.
• 0:32
  We're not going to turn somebody's departure into gossip.
• 0:35
  We're not going to speculate.
• 0:38
  We're not going to manufacture controversy for clicks.
• 0:41
  Sometimes business relationships change.
• 0:45
  Sometimes rosters change.
• 0:47
  Sometimes the next chapter requires a different lineup.
• 0:51
  What matters is how you move forward.
• 0:53
  And that's part of business too.
• 0:55
  People hear us talk about ownership, contracts, infrastructure and professionalism
• 1:00
  all the time.
• 1:01
  Well, transitions are part of infrastructure.
• 1:03
  The mission has to be bigger than any one person.
• 1:06
  Exactly.
• 1:07
  A real organization has to survive change.
• 1:10
  Artists change.
• 1:11
  Teams change.
• 1:12
  Markets change.
• 1:13
  Technology changes.
• 1:15
  But if the foundation is strong, the mission keeps moving.
• 1:18
  And our mission hasn't changed.
• 1:21
  Knowledge of self.
• 1:22
  Ownership.
• 1:23
  Financial literacy.
• 1:25
  Artist development.
• 1:27
  Hip-hop culture.
• 1:29
  Generational wealth.
• 1:30
  Building careers that can survive beyond one record, one viral moment or one
• 1:35
  platform.
• 1:37
  So today, we're introducing the artist who will be stepping into that fourth chair.
• 1:43
  The newest member of the Down By Law Management roster.
• 1:46
  The newest member of the Hip-Hop Hero League.
• 1:49
  And the new fourth host of the weekly Clone Wars podcast.
• 1:53
  Greedy Boi.
• 1:54
  Welcome to Clone Wars.
• 1:56
  I appreciate it.
• 1:58
  I'm coming into this ready to work.
• 2:00
  I'm an artist first, but I understand that there's a lot more to building a career
• 2:04
  than making records.
• 2:06
  I'm here to bring my perspective, learn from everybody at this table,
• 2:10
  and add something to what Clone Wars is building.
• 2:13
  That's what the fourth chair requires.
• 2:15
  You're not here as a guest.
• 2:17
  You're not here for one episode and then disappearing.
• 2:21
  Starting now, when people hear Clone Wars, they're hearing DJ Universe,
• 2:26
  Dangerous Zygos, Calvin Blingwell and Greedy Boi.
• 2:31
  That's the lineup.
• 2:32
  New soldier.
• 2:33
  Same war.
• 2:34
  And the war is against bad business.
• 2:36
  Bad contracts.
• 2:37
  Bad accounting.
• 2:38
  Bad planning.
• 2:39
  And artists not knowing what they own.
• 2:41
  See?
• 2:41
  He's already catching on.
• 2:43
  Greedy, people are hearing you on Clone Wars for the first time.
• 2:47
  So I don't want the corporate biography.
• 2:49
  Tell the audience what Greedy Boi represents.
• 2:52
  Greedy Boi represents hunger.
• 2:54
  And when I say hunger, I'm not just talking about wanting money.
• 2:58
  I'm talking about wanting more out of yourself.
• 3:01
  More growth.
• 3:02
  More knowledge.
• 3:03
  More creativity.
• 3:04
  More opportunities.
• 3:05
  More ownership.
• 3:06
  I've got music already out there, but I'm looking at this as another stage of
• 3:10
  building.
• 3:11
  I like that distinction.
• 3:12
  Because the word greedy usually gets interpreted negatively.
• 3:15
  But hunger can mean refusing to become comfortable.
• 3:18
  Exactly.
• 3:19
  You can be hungry for knowledge.
• 3:21
  Hungry to improve.
• 3:22
  Hungry to take care of your family.
• 3:25
  Hungry to turn something you're passionate about into something sustainable.
• 3:29
  That's where I'm coming from.
• 3:31
  Then we're going to make you earn that name on this show.
• 3:35
  Because if you're greedy for knowledge, we're going to give you plenty to study.
• 3:39
  Let's do it.
• 3:40
  And this is exactly why the Hip-Hop Hero League exists.
• 3:43
  It isn't enough for us to say, "Here's another artist."
• 3:46
  We're trying to develop artists who understand both sides of this industry.
• 3:50
  The microphone and the paperwork.
• 3:52
  The studio and the spreadsheet.
• 3:54
  The creativity and the commerce.
• 3:56
  The record and the rights.
• 3:58
  Because plenty of talented people have made great music and still ended up with
• 4:02
  nothing.
• 4:03
  Talent doesn't automatically create ownership.
• 4:06
  And income doesn't automatically create wealth.
• 4:09
  That's one of the biggest lessons we keep coming back to.
• 4:12
  You could make a hundred thousand dollars and spend a hundred and ten thousand.
• 4:15
  You had income.
• 4:16
  You didn't build wealth.
• 4:18
  And that's something I want to learn more about.
• 4:20
  Not just getting paid, but understanding what happens after you get paid.
• 4:25
  How do you build from it?
• 4:27
  That's the right question.
• 4:28
  Because this new management relationship isn't about Down By Law owning Greedy Boi.
• 4:33
  That's important.
• 4:35
  Management and ownership are not the same thing.
• 4:38
  The objective is to put infrastructure around the artist.
• 4:41
  Career development.
• 4:43
  Release strategy.
• 4:45
  Brand development.
• 4:46
  Collaborations.
• 4:47
  Licensing.
• 4:49
  Marketing.
• 4:50
  Merchandise.
• 4:51
  Audience development.
• 4:52
  Business opportunities.
• 4:55
  Then the artist has to do the work.
• 4:57
  And that last sentence is important.
• 4:58
  Management cannot want your career more than you do.
• 5:01
  Management can create organization.
• 5:04
  Management can provide strategy.
• 5:06
  Management can make introductions.
• 5:08
  But nobody can manufacture your work ethic for you.
• 5:11
  That's on me.
• 5:12
  Exactly.
• 5:13
  Welcome to the League.
• 5:14
  Now earn the jersey.
• 5:16
  Let's talk about the elephant in the room.
• 5:18
  Somebody listening is probably thinking, "Didn't Clone Wars just introduce another
• 5:22
  fourth host?"
• 5:23
  Yes.
• 5:25
  We did.
• 5:26
  And now circumstances have changed.
• 5:28
  That's business.
• 5:30
  And there's actually a lesson for independent artists inside that.
• 5:33
  Don't build an entire operation where changing one person destroys the operation.
• 5:38
  That's called key-person dependency.
• 5:41
  It happens in businesses all the time.
• 5:43
  One person has all the passwords.
• 5:45
  One person understands the finances.
• 5:47
  One person knows where the files are.
• 5:48
  One person controls the audience.
• 5:50
  Then that person leaves and everybody starts panicking.
• 5:54
  Which is why Clone Wars isn't one individual.
• 5:57
  It's an ecosystem.
• 5:58
  The personalities matter.
• 6:00
  The chemistry matters.
• 6:01
  But the mission has to survive roster changes.
• 6:04
  That's what we're doing today.
• 6:06
  We're not pretending the previous chapter didn't happen.
• 6:09
  We're simply turning the page.
• 6:11
  And from my side, I'm not coming here trying to imitate the person who had the seat
• 6:15
  before me.
• 6:16
  I've got to bring myself to it.
• 6:17
  That's exactly what you should do.
• 6:19
  Because the worst thing you could do is become a replacement character.
• 6:21
  You're not Lil Bennington 2.0.
• 6:23
  You're Greedy Boi one point O.
• 6:25
  Maybe update to 1 point 1 after the first episode.
• 6:29
  Give me a week.
• 6:30
  That's what I want.
• 6:31
  Different perspective.
• 6:32
  Different life experience.
• 6:34
  Different artistic identity.
• 6:36
  Same commitment to the mission.
• 6:38
  And here's something else artists need to understand.
• 6:41
  A professional transition doesn't require a public war.
• 6:45
  Every separation doesn't need a diss record.
• 6:47
  Every business change doesn't need twenty Instagram Lives.
• 6:51
  Sometimes you acknowledge that something changed, handle the necessary business,
• 6:56
  protect everybody's rights, and keep building.
• 6:59
  That right there is maturity.
• 7:01
  Hip-hop is competitive.
• 7:02
  That's part of the culture.
• 7:03
  But business requires discipline.
• 7:05
  And knowledge of self plays into that.
• 7:08
  If your entire identity depends on who's standing beside you,
• 7:12
  you haven't fully established your foundation.
• 7:15
  Know yourself.
• 7:16
  Know your role.
• 7:17
  Know your mission.
• 7:19
  Then when circumstances change, you can adapt without losing yourself.
• 7:23
  That's something I can relate to.
• 7:25
  I don't want this opportunity to define me.
• 7:27
  I want what I do with the opportunity to define me.
• 7:30
  That's a bar.
• 7:31
  Because opportunities disappear.
• 7:33
  Skills stay.
• 7:34
  Knowledge stays.
• 7:35
  Relationships can stay.
• 7:37
  Assets can stay.
• 7:39
  And intellectual property can keep producing value long after the original moment is
• 7:43
  gone.
• 7:44
  That's why we keep saying it.
• 7:45
  Legacy over hype.
• 7:47
  Now we get to the official part.
• 7:49
  Greedy Boi, you're stepping into two positions today.
• 7:53
  First, you're joining the Down By Law Management roster.
• 7:56
  Second, you're entering the Hip-Hop Hero League.
• 8:00
  And the League comes with responsibilities.
• 8:02
  I'm listening.
• 8:03
  Number one.
• 8:04
  Know what you create.
• 8:05
  Number two.
• 8:06
  Know what you own.
• 8:07
  Number three.
• 8:08
  Know where your money comes from and where it goes.
• 8:10
  Number four.
• 8:11
  Protect your name and your reputation like they're assets, because they are.
• 8:15
  Number five.
• 8:16
  Don't let clout convince you that attention and leverage are the same thing.
• 8:20
  And number six.
• 8:21
  Think longer than the next release.
• 8:23
  That's the part I really want to build on.
• 8:25
  Long-term thinking.
• 8:26
  Then let's start right now.
• 8:27
  Imagine it's 2036.
• 8:29
  Ten years.
• 8:30
  What do you want Greedy Boi to represent?
• 8:32
  Growth.
• 8:33
  Somebody who took what he had and kept building.
• 8:35
  I want the music to grow.
• 8:37
  I want the business to grow.
• 8:39
  I want the audience to grow.
• 8:40
  And I want to be in a position where what I built can help