Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
Why Marketers Fail at Signal Detection
Most marketers treat every spike in traffic as a win, but that instinct kills long-term growth. In this episode, we dissect the difference between signal and noise using a concrete example from retail media networks where thirty percent of engagement was purely accidental. Lucas and Luna explore how to build a filtering layer for your data, why zero-party data is the only true north star, and the specific dashboard metric you should stop tracking immediately. If you are still optimizing for clicks instead of context, this conversation will change how you read your own reports…
The skinny
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