Latest / Networking Unleashed: Building Profitable Connections / Networking Unleashed: S1E29 An Interview with Dima Raketa and Michael A Forman
Transcript
- 0:17Hello, and welcome to Networking Unleashed, building
- 0:21profitable connections. Welcome back to the show,
- 0:24folks. I'm your host, Michael Foreman, and you're
- 0:27listening to the podcast where networking is
- 0:30more than just awkward handshakes and bad coffee.
- 0:33Yes, it's an art and a talent. But here's the
- 0:37twist. It's an art and talent you can actually
- 0:40learn. Yes, even if you're the person hiding
- 0:43in the corner at every event and pretending to
- 0:46check emails. Networking isn't just a nice skill
- 0:49to have, it's a game changer. And when you get
- 0:53good at it, you'll wonder why you didn't start
- 0:55sooner. More connections, more opportunities,
- 0:59more profits. It's like unlocking a cheat code
- 1:03for life. So whether you're the life of the party
- 1:06or the just, let me just stay in a corner or
- 1:09stay at home and text type, we've got something
- 1:12for you. So stick around. Let's turn those awkward
- 1:16small talk moments into big wins. Now, my guest
- 1:20today is Dima Rakeda. Yeah. Okay. And he is,
- 1:27he is. an incredible, incredible guest. He's
- 1:30a world -class expert in reputation management,
- 1:34digital marketing, and international business
- 1:37development. He's a member of the Forbes Business
- 1:40Development Council and a two -time winner of
- 1:43the Stevie Awards. And without further ado, let
- 1:47me introduce Dima and let him tell you a little
- 1:50bit more about his background. Dima, welcome
- 1:52to the show. Thank you so much for having me
- 1:56at your show. I'm very pleased. Yeah. My name
- 1:59is Dima Raketa. Yes. And I'm over 15 years enhancing
- 2:04and developing different companies all over the
- 2:07world. My journey has started from the Hong Kong.
- 2:11Actually, there I have established my consultancy
- 2:14for different startups to help them. to get into
- 2:20the acceleration programs or incubation programs.
- 2:24And I have found very good people there who met
- 2:29me with the world of reputation management. I
- 2:33was... Honestly, when I first time heard about
- 2:36the reputation management, I thought, who cares
- 2:39about what do people say in Google? Who cares
- 2:43about what do people say in comments in YouTube
- 2:46and so on? But suddenly I have found very big
- 2:50world of reputation. Now there are approximately
- 2:55250 different websites and platforms where people
- 3:00can leave comments. where people can share their
- 3:04opinion, share their view, and they discuss.
- 3:07And suddenly I have found that big companies,
- 3:11they use special tools like social media listening
- 3:15to know the voice of their customers, users,
- 3:19and their clients. And this is incredibly interesting
- 3:25because you can find a lot of things. For example,
- 3:30when you work at the company, you think that
- 3:32you create a good product, your customers are
- 3:37satisfied, your employers are satisfied with
- 3:40their work. But when you run social media listening,
- 3:44you see how do people all over the world perceive
- 3:47you, your company, and even what do your employers
- 3:51write in LinkedIn or Facebook about working in
- 3:55your company. many, many people start to be at
- 4:00least maybe disgusted or disappointed because
- 4:05the picture is not quite different. It has a
- 4:09huge difference. And that's why already for eight
- 4:14years, I worked in reputation management and
- 4:17I have found a lot of interesting cases with
- 4:20big companies, different brands, personas, sportsmen.
- 4:25Cinema, movie actors, and so on. Yeah. Also,
- 4:29my key expertise, I'm keen on raising companies
- 4:32from zero to one. I'm not interested in doing
- 4:36something routine, you know, operational works
- 4:39and so on. I'm happy to convert idea in a working
- 4:43business model. That's my passion. Very good.
- 4:48Sounds like quite an extensive background you
- 4:51have. Let me just start with, give me what role?
- 4:55Has networking played in your success across
- 4:59management, digital marketing, and international
- 5:03business? I will tell you the story. It was 2017
- 5:07or 18 or something like that. I came to Hong
- 5:11Kong and even those times, I already understood
- 5:14that I have to be impressive. I have to leave
- 5:19a print. in the mind of the people which I met
- 5:25and so on. But dressing red colors is not enough,
- 5:31honestly. That's why I was bringing some special
- 5:34presents in my backpack. It was caviar, it was
- 5:39vodka, and it was incredible sensitive presents
- 5:43for people whom I met. And during one of the
- 5:47conference in Hong Kong, It was something around
- 5:51something about blockchain or something like
- 5:53that. I have met guys second time or maybe third
- 5:56time who was greeting me from the entrance saying,
- 6:01oh, there's Dima. He has some vodka. Let's talk
- 6:05to him and so on. So it was a point of connection.
- 6:07Yeah, it looks not professional. It looks like
- 6:11not high business value and so on. But I was
- 6:15the person who people like to meet. second time,
- 6:20third time, and so on. By the way, with this
- 6:22person whom I met those time at the conference,
- 6:26still we have two companies. His name is Thomas
- 6:28Chong. He's a very good friend of mine and consecutive
- 6:32three years in a row, he's coming to my birthday
- 6:35in any point of the world and we celebrate it
- 6:38together. That's the value of imprinting into
- 6:42the mind. Not about your business skills, not
- 6:45about your hard skills, soft skills, and so on.
- 6:48It's about what kind of impression you can give.
- 6:52Yeah, that's my point. Okay, good. Give me some
- 6:56key differences in networking strategies between
- 7:00local and international. You mean local in UAE
- 7:07and international? Sure. I know there are a lot
- 7:11of key differences, but let me divide my answer
- 7:14into two parts, okay? Number one, I divide all
- 7:18countries into the straight nations and un -straight
- 7:23nations. What means straight nations? It's people
- 7:27from Germany, UK, US, sometimes Hong Kong. These
- 7:33people will say directly to your face they don't
- 7:37like the product. They don't like to work with
- 7:39you. The price is high, or maybe it's not a good
- 7:42time to sign a contract and so on. And there
- 7:46is indirect nations like Middle East, like Chinese,
- 7:50Filipinas, and so on, who never say to your face,
- 7:55no, I won't sign with you. They will tell you,
- 7:58let's wait a little bit. Yes, I have received
- 8:01your agreement. I didn't have time to review
- 8:04it. Blah, blah, blah. And it can continue for
- 8:08months. So this is one of the things. Number
- 8:12two, personally, let me bring value to your listeners,
- 8:15okay? Personally, I do like to divide people
- 8:19into three categories. And it takes for me around
- 8:2230 seconds to understand which category belongs
- 8:25to the person in front of me. I call it, thanks
- 8:29for Peter Nixon, he taught me these tactics.
- 8:31I call it RGB dialect. Red. Green and blue. Only
- 8:37three times all the people can be standing in
- 8:40front of me. Who is red? Red is always active.
- 8:45Wearing red t -shirt. He's doing everything fast,
- 8:49quick to move on. He's very demanding, competitive,
- 8:53driving and so on. Another dialect is blue. They're
- 8:59warm, friendly, caring. supportive. So they are
- 9:04well connected. They are not about the profitability
- 9:08of the business. They are about good, strong
- 9:11relationship. Okay. You good, me good also. And
- 9:15the green dollar, it's rational dialect. Okay.
- 9:19They calculate every penny, thoughtful, methodological.
- 9:25skeptical, critical. So it's rather hard to find
- 9:29the proper keys, how to work with them. And for
- 9:33each of these RGB dialect, I have a special script,
- 9:37how to work with them. Okay. For example, with
- 9:41the red category, you have to tell big picture.
- 9:45You have to tell how you're going to strike the
- 9:49moon shots. Okay. You should be very confident.
- 9:53Keep talk very... short phrases and don't don't
- 9:58make any big sentences or something like that
- 10:01okay so for a blue dialect who is friendly and
- 10:05warm you should be very fair and polite you should
- 10:09never push you should discuss you should demonstrate
- 10:12trust transparency and so on my one of the first
- 10:17hints which i would like to share is right in
- 10:20the first 30 seconds before the negotiation 100
- 10:24% that 80 % of success for negotiation is your
- 10:28preparation. So prepare before negotiations,
- 10:31try to find out maybe, for me, it's three different
- 10:35categories. Maybe for you, it could be five,
- 10:37seven, 10, depends on the psychology or your
- 10:40occupation or maybe event or something like that.
- 10:44And spend around more than 30 seconds to understand
- 10:48who is in front of you. Yeah, this is one of
- 10:52the key things. That's great. That's great. What
- 10:56are some effective ways to start a conversation
- 10:59at an event or online without feeling awkward?
- 11:04How do you start the conversation? The humanity
- 11:11has a brilliant weapon and not many people use
- 11:16it. This weapon is called smile. When you smile.
- 11:22a lot of muscles all over your face are initiated.
- 11:27And if we look to the past, for maybe 20 or 30
- 11:31,000 years ago, women who were on a household,
- 11:39they were waiting for men from hunting. And when
- 11:44the man was back from hunting, he hadn't... He
- 11:50hadn't to say even a word on his face was everything.
- 11:55And now, nowadays, women, they call it sixth
- 11:59sense or something like that, but it's bullshit
- 12:01in my opinion. They see on our face, muscles,
- 12:07how do they reflect on the current situation.
- 12:12And without any words, nowadays, women know that
- 12:15you're lying or you was with another woman or
- 12:19something like that. That's not success. It's
- 12:22genetics, DNA, something like that. So my perfect
- 12:26weapon to start to initiate the dialogue, to
- 12:30meet people, to perform an organic, very clear
- 12:37smile. Smile with dice. Smile with your teeth.
- 12:42Smile with your cheeks. Okay? And everybody would
- 12:46like to start the conversation with you, even
- 12:49if he's staying in 10 meters or something like
- 12:51that. Look directly into the eyes and smile.
- 12:54That's it. Very good. Very good. What strategies
- 12:59have you found helpful for maintaining, nurturing
- 13:04professional relationships over time? Let's be
- 13:14honest with each other. If your connections become
- 13:18cooler, if you don't keep your connections maintaining,
- 13:24they become cooler. Relationships become cooler.
- 13:27And there's a very good strategy, value number
- 13:30two. There's a very good strategy. Big numbers,
- 13:34okay? Let's imagine that from tomorrow, each
- 13:38of you... We'll start do very simple thing. It
- 13:42is called five connections per day. It's not
- 13:45about new connections. Just open your LinkedIn,
- 13:49talk to your previous employer, or maybe far
- 13:53family or something like that, and do five actions
- 13:59to restore the connections, to keep them warm.
- 14:03Ask if their children graduated, how is their
- 14:07wife? I don't know. Do they work in the same
- 14:10place or something like that? And just imagine
- 14:12if you do it five times a day per week, it is
- 14:16except weekend, for example, per week, it's 25.
- 14:20Per month, 100. Per year, 1 .2 thousand connections
- 14:25you can keep maintaining. And it brings you a
- 14:29lot of value. It brings you the opportunity to
- 14:35be connected day to day. And one of my good friends,
- 14:40obviously, I'm very impressed how he's doing
- 14:45it. We were in friendship for more than 10 years.
- 14:49And his phone book has around 3 ,500 addresses
- 14:55and telephone numbers and contacts and so on.
- 14:58And he reminds all birthdays. Every year, sending
- 15:10a message, making a telephone call, sending a
- 15:13bucket of roses to girls. And he said that it's
- 15:18a very good tactics to remind to the people that
- 15:21I exist. This one is very good. But it's rather
- 15:27hard. No, but I could not implement it into my
- 15:31life because my phone book is huge. And I even
- 15:34don't have a time to find out their birthdays
- 15:37and just print into the iPhone. I have tried.
- 15:40I spent around a week and my result was around
- 15:4425 or 30 contacts and said, oh, Jesus, no. Do
- 15:50you use any type of CRM to any of your follow
- 15:54-up? My bad. No, I'm not using any CRM. I'm not
- 15:59using any CRM, but I'm using, we call it with
- 16:03TutorNixon, Bulldog Opportunity Tracker. During
- 16:07events, during the events, you can collect dozens
- 16:10of different business cards, but it's very hard
- 16:14after the event to remind who was who. That's
- 16:19why we have created a short list. Where we have
- 16:23printed like a form, okay, and you have to fill
- 16:26into the form. You can do it during the event
- 16:29or the next minute after. Where very simple questions,
- 16:34like what is the opportunity working with this?
- 16:38When you have to connect with this person next
- 16:41time? And one of the key things during the first
- 16:45conversation would be great to know some kind
- 16:49of detail. What kind of dog he had? From which
- 16:53city? Where did he live before? What college
- 16:56his children have studied? So this is very small
- 17:00detail will help you a lot when you wanted to
- 17:04establish new connection or start the conversation
- 17:07and so on. We should understand that personally,
- 17:11I understand that I don't have clients. I have
- 17:13a relationship. We're working with reputation.
- 17:16It is very sensitive and intangible thing. And
- 17:19very less people in this world will pass to you
- 17:23their reputation to manage without being in a
- 17:26relationship with you. So for me, it's vital,
- 17:30important to have very strong and warm relationship
- 17:34with my sorry clients. What I do is when I'm
- 17:40at an event, if I'm having that. talk with somebody
- 17:45or anybody, and I want that deeper relationship,
- 17:48on the back of their card, I write down the date,
- 17:52the name of the function, and something we spoke
- 17:56about. So I have that. So in two weeks or so,
- 18:00when I look at that business card, I'm going,
- 18:01who is this? I turn it over. I know exactly who
- 18:05it is. That's who it is. And that's all part
- 18:08of my follow -up. And there is a secret sauce
- 18:11to the follow -up because it's probably more
- 18:14important than even meeting the people. But the
- 18:18follow -up is very important. But let me ask
- 18:21you a question. You've had such great success.
- 18:23What mistakes have you made and how did you overcome
- 18:27it? Yeah, it's always a good question. Yes, it's
- 18:33a good question, but I feel a lot of... positive
- 18:36emotions from this good question. Because personally,
- 18:39I think that all great experience is coming from
- 18:43the past. People say there is no color of an
- 18:47experience. It could not be negative or positive.
- 18:51I think it's a bullshit. It could be negative
- 18:54and it could be positive. And negative is much
- 18:57more better than positive. I have faced two times
- 19:01bankruptcy. In that time when I faced it, the
- 19:06next couple of months, it was, it's a very deep
- 19:10depression. 90 % of my friends, they didn't answer
- 19:15my calls, messages, and so on. Because I've been
- 19:20everything and became nothing. That's it. And
- 19:24it was terrible times. But after one year. or
- 19:28two years when I did something like reverse back
- 19:32engineering about what is happening, why I was
- 19:35at that point. And that was the great experience.
- 19:39That was the best experience I ever faced in
- 19:42my life, honestly. But the next time I did mistakes
- 19:46also, but it was another mistake. So I had an
- 19:50opportunity to learn more and more. Yeah. So
- 19:54I think, yes. And if we are talking about negative
- 19:57experience, one of the worst experiences in my
- 20:00life was in Hong Kong. I moved to Hong Kong with
- 20:03a great project. It was my passion. I spent days
- 20:07and nights developing this project, helping to
- 20:10bring it into the market, find proper partners,
- 20:13and so on. But my teammates, somehow, they decided
- 20:18that I'm doing wrong things. And they, you know,
- 20:22nearly... Nearly, frankly, two hours before my
- 20:27key presentation in Hong Kong, they blocked my
- 20:31access to the demo, to the MVP. And there was
- 20:36a partner in Hong Kong and it was a breakfast
- 20:39in Shanghai. I remember this day as today, honestly,
- 20:43and it was a breakfast. And when I was going
- 20:46downstairs for the breakfast, I had only one
- 20:48question in my mind. Should I tell truth or should
- 20:53I lie? Tell truth. Just put on the table everything
- 20:58what happened. Or lie. We have technical error.
- 21:02Let's postpone or something like that. I cannot
- 21:04show at the moment. Or continue imagining the
- 21:09good day or something like that. Yes. And my
- 21:11decision was to say truth. I was waiting almost
- 21:17any reaction. Any scenario I was waiting. But...
- 21:24I was not waiting for the thing which happened.
- 21:30He turned to me. He asked the waiter. It was
- 21:33around 8 a .m. or something like that. He asked
- 21:36the waiter, bring us, please, champagne. I asked
- 21:39him, Chandon, what are you doing? He said, we
- 21:42will celebrate the best day of your life because
- 21:45let them do this at the stage of MVP, at the
- 21:50stage of demo, when you're just starting. Neither
- 21:53they will do it two years after. You should be
- 21:57very happy that it happened today. You know,
- 22:00it turned everything. I became very happy that
- 22:05I have heard these great words from his mouth.
- 22:08And for sure, I felt terrible. But at the time,
- 22:11it was more than okay. And he said very, very
- 22:15proper words for the situation. And even now,
- 22:19when I'm facing the negative experience, I'm
- 22:21saying better to happen today, neither in one
- 22:25year or two years or something like that later.
- 22:28Okay. All right. I was going to ask you if you
- 22:33had an aha moment or a story that turned you
- 22:40into a success, but I think that kind of answered
- 22:43both those questions. So it's very interesting
- 22:46the way you put that. Give me one simple mindset
- 22:49shift or an action step that someone can take
- 22:53today to make networking more enjoyable and effective.
- 23:02Action step. Before I answer the question, let
- 23:10me tell you four things which each networker
- 23:16should have. in common okay i think the first
- 23:21one you should be sociable you should be sociable
- 23:26to sell well you need to be the one person who
- 23:29is actively connects with everybody and people
- 23:34should feel comfortable in conversation with
- 23:38you you should be well dressed smiling as i said
- 23:42before you should know your language and so on.
- 23:47Another one thing is curiosity. You cannot copy
- 23:53curiosity. Curiosity should come from your heart.
- 23:56It's your mindset. You should be curious about
- 23:59the project, about these people, who are them,
- 24:02from where are them, why they wear these clothes,
- 24:06who is accompanying them, and so on. And the
- 24:10curiosity should come from the heart. You should
- 24:14be very energetic. It should be like a fountain
- 24:17from you, the energy. It's the key success for
- 24:21negotiation, for business development, for expanding
- 24:27your business, expanding your relationships,
- 24:29and so on. And one of the key things, it's number
- 24:36four for me, is self -confidence. You should
- 24:39know what are you... talking about you should
- 24:43be very insured and you should have a very great
- 24:47expertise before you go to negotiation one of
- 24:51my friends says you live your life the quality
- 24:56of your life depends on how you negotiate and
- 25:00this is very important because negotiations they
- 25:04are everywhere in business with your family in
- 25:08shop And the most hardest negotiations are against
- 25:14yourself. This is the toughest thing, honestly.
- 25:19I want to wake up at 6 a .m. No, I don't want.
- 25:22I'm going to sleep very late. No. And you negotiate
- 25:25with yourself to find out how to get what you
- 25:29want. That's the point. And answering the question,
- 25:31what kind of actions should be taken from today?
- 25:34As I mentioned before. 80 % of success in negotiations
- 25:39and business development and so on, it's all
- 25:42about the preparation. And our preparation depends
- 25:45on our knowledge. And first thing, choose three
- 25:52books to improve your negotiation skills and
- 25:57finish them before 1st of June or maybe three
- 26:00months after. I don't know, guys, when you're
- 26:03going to listen to this podcast. But let's set
- 26:06up a target in the next three months with three
- 26:09books about the negotiations. And you will get
- 26:12more knowledge, you will get more experience,
- 26:15more techniques, and you can use them immediately
- 26:18on the very next day. Good. Let me ask you a
- 26:23question. From everything that you've told me,
- 26:26told my listeners, what's your favorite networking,
- 26:30I'd say, tactic? What's your favorite networking
- 26:34way that you always choose? Very good question.
- 26:46Very good question. The best tactics when I feel
- 26:48extremely cool is when you're going to some kind
- 26:52of event. Who will be attending? The list. You
- 26:57choose two or three personas with whom. You have
- 27:01to establish connection. And then you create
- 27:06a magic. You open Google. You start to Google
- 27:10this person. You start to look into his social
- 27:16media and so on. Instagram, LinkedIn, Facebook.
- 27:19It doesn't matter. And you find key discussion
- 27:23points. For example, dog. Or, for example, the
- 27:29last place they visited in Europe, for example.
- 27:32Or maybe they like cars, watches, and so on.
- 27:37Just study what do these people like. And when
- 27:41you have an opportunity to meet them, use this
- 27:45weapon. Just tell him, oh, I was late because
- 27:49I was walking around with my dog, which is called
- 27:53La La La. And suddenly he has the same dog. And
- 27:58you have a topic in discussion in common. Or
- 28:02maybe I have heard you were visiting Zurich last
- 28:05month. And I'm going there in the next couple
- 28:09of months. What restaurant do you suggest me
- 28:11to visit there? Is it a good starting point?
- 28:15I think yes. So find the list of attendees. Choose
- 28:21your target. Spend 10 minutes in social media
- 28:25to find out the things in common and start the
- 28:28dialogue with this point. It's a magic. Outstanding.
- 28:34Outstanding. Dima, this has been great. The time
- 28:38flew right by. Listen, how can anybody get in
- 28:43contact with you, either for coaching, for it
- 28:46to be a client, or just to get hold of you? What's
- 28:49the best way to get hold of you? You can write
- 28:52me directly in LinkedIn. This is the best way,
- 28:55I think. Or Google Dima Roketa, or just print
- 29:01into LinkedIn. I answer all messages there, all
- 29:05messages. Yes, there could be some delay because
- 29:08of the traveling or something like that, but
- 29:10be sure that in a couple of days, I will answer.
- 29:13I would be very happy to help. with the negotiations,
- 29:17to help with the business development, and for
- 29:20sure with the reputation management. You asked
- 29:23me what we can suggest to do the next action
- 29:27for our listeners in terms of negotiations. But
- 29:30I want to suggest one action for your listeners.
- 29:33Try to Google yourself right now. What do Google
- 29:38says about you? Many of you will find a lot of
- 29:42interesting things. And it's not a fairy tale
- 29:46and it's not magic, but you can change what Google
- 29:51says about you. You can change what YouTube says
- 29:54about you. And the instruments, the tools, they
- 29:58are very easy to implement and very easy to do.
- 30:01If you want to do something with Google search
- 30:05results, just ping me on LinkedIn and I will
- 30:08help you. I will send you some tools and some
- 30:11instruments. You can do it by yourself because
- 30:13we are working with big companies, big personas,
- 30:16but I would be very happy to share absolutely
- 30:19for free some kind of checklist or maybe some
- 30:22kind of instructions of how you can do by yourself
- 30:26Google result page about your name. It's great.
- 30:32Dima, thank you so very much. You're a great
- 30:35guest. And I look forward to speaking with you
- 30:38in the future. Thank you so much. I appreciate
- 30:42you having me on this podcast. Time has finished.
- 30:47And I was thinking that it passed two minutes
- 30:50or three minutes or something like that. We hadn't
- 30:53even started yet. Thank you so much. You're welcome.
- 30:58I'll talk to you soon. Well, hold on, folks.
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- 32:04children, teens, and adults. To learn more, go
- 32:07to revvedupkids .org. That's R -E -V -V -E -D
- 32:12-U -P -K -I -D -S dot org. Well, that's a wrap,
- 32:19folks. A huge thank you to our special guest
- 32:22for sharing such incredible insights today. And
- 32:26of course, a big shout out to you, our amazing
- 32:29listeners, for tuning in and spending your time
- 32:32with us. Remember, networking isn't about being
- 32:36perfect. It's about being present. So take what
- 32:39you've learned today, get out there and make
- 32:42some meaningful connections. If you enjoyed this
- 32:45episode, don't forget to subscribe, leave us
- 32:48a review, and share it with someone who could
- 32:50use a little networking inspiration. Let's keep
- 32:54the conversation going. You can find me on Apple,
- 32:57Spotify, YouTube, or my website, michaelaforman.
- 33:02Remember, until next time, keep practicing, keep
- 33:06connecting, and keep building those relationships.
- 33:09This is Michael A. Foreman signing off. Take
- 33:12care and happy networking.