The CFO as Storyteller: Why Numbers Alone Aren’t Enough
How does a CFO help turn startup chaos into scale-up structure, translate numbers into action, and support growth across every part of the business?
In this episode of The CFO Playbook, David McClelland is joined by Brad Channer, CFO at UBIO, the automation company helping businesses connect systems that were never designed to work together.
Brad shares why the CFO role in a startup or scale-up is far broader than finance alone. At UBIO, that means working across fundraising, sales, legal, HR, operations, board reporting, and exit planning — often all at once. He describes the CFO as the…
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