Making Space on the Shelf for EcoKinly
What does it take to bring a challenger brand into an established retail category and more importantly, get customers to notice it on the shelf?
In this episode of The Retail Tea Break, I’m joined by Kate Doyle, founder of EcoKinly, an Irish brand bringing reusable alternatives to the baby and family care market. After almost four years of building the business direct-to-consumer, Kate is now taking EcoKinly into retail, scaling across supermarkets, pharmacies, baby retail and leisure.
Kate shares her journey from financial services and entrepreneurship into the world of retail, and what…
The skinny
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