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Design for the Unexpected: Building Your Business to Endure with Erin Pelicano Cauble
Erin Pelicano Cauble, founder of The Venture Project and small business advocate, realized that most entrepreneurs, despite following every rule of standard business management, build fragile frameworks that cannot withstand major life or market disruptions, leading her to question the entire hustle industry and recognize that traditional advice has systematically misled founders about true stability and freedom. The core insight driving her work is that the entrepreneurial coaching industry has structured itself to benefit from keeping founders locked in a cycle of constant scaling without…
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