Latest / The Empire of Wealth / I Met 87 Billionaires... Here_s 8 Things I Learned

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I Met 87 Billionaires... Here_s 8 Things I Learned · The Empire of Wealth

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  Speaker 1: I have something I wanna teach you that I've learned
• 0:02
  Speaker 1: through the privilege of having access to the 0.1%. And
• 0:05
  Speaker 1: I feel like this knowledge has been gatekept. And there
• 0:08
  Speaker 1: are eight things that I've identified from these people that
• 0:11
  Speaker 1: I've met, that I've worked with, that I think you
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  Speaker 1: can learn from today to make your life better. So
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  Speaker 1: let's get.
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  Speaker 2: Started.
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  Speaker 1: The first thing I'm gonna teach you might sound obvious,
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  Speaker 1: but give me a chance to explain it. Every failure
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  Speaker 1: is one closer step to success. So Richard Branson, for example,
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  Speaker 1: tells the story about how he launched Virgin Cola, and
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  Speaker 1: he loves to tell how then, Coca-Cola came in and
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  Speaker 1: squashed him. Took all the retail space away from him
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  Speaker 1: by giving bags of money to the retail distribution outlets.
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  Speaker 2: And that's it.
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  Speaker 1: Virgin Cola came in and Virgin Cola failed. A massive
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  Speaker 1: public failure. And I think the thing is, failure is
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  Speaker 1: something at school you get taught is bad.
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  Speaker 2: If you get a D, you're a failure.
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  Speaker 1: You get drummed into your head in school that failure
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  Speaker 1: is a bad thing in a system where you're not
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  Speaker 1: rewarded for failure. But in the real world, I wouldn't
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  Speaker 1: be the success I am today if I hadn't failed
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  Speaker 1: many times.
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  Speaker 2: I lost a million dollars building a business called Devoshard,
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  Speaker 2: a comic business. I lost so much time and so
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  Speaker 2: much money and I'm a guru in business. I failed
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  Speaker 2: and I'm proud of it.
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  Speaker 1: In fact, that comic book, is in my office on
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  Speaker 1: display as one of my biggest achievements because I tried
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  Speaker 1: it and it didn't work. It makes me interesting and
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  Speaker 1: it makes it possible for me to succeed in the
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  Speaker 1: future because the mistakes I made in that failure, I
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  Speaker 1: take with me to the next thing. Failure is good.
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  Speaker 1: How many businesses fail in the first year? If you
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  Speaker 1: just said 90% in your head, it's also not true.
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  Speaker 1: Failure has been framed incorrectly. 90% of businesses do not
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  Speaker 1: fail in the first year. That is a lie that
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  Speaker 1: you've told yourself is true to stop you starting something.
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  Speaker 1: 23% of businesses fail in the first year. 64% of
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  Speaker 1: businesses fail within the first three years. I am part
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  Speaker 1: of both of these stats. I had a business that
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  Speaker 1: didn't last more than a year, a gardening company, but
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  Speaker 1: I made.
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  Speaker 2: Loads of money before it failed. And I made so
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  Speaker 2: many learnings.
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  Speaker 1: From that gardening company I was able to go on
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  Speaker 1: next and do a hotel booking business, which took three
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  Speaker 1: years to fail. But in that time, I made money
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  Speaker 1: and then it failed. Don't let failure be a bad thing.
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  Speaker 1: In fact, lean into it. Accept the downside and go
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  Speaker 1: for it anyway. The second thing I've seen in super
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  Speaker 1: successful people, and it's deeply rooted in me as well,
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  Speaker 1: we have developed a risk muscle. And it does take
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  Speaker 1: time to develop it like any muscle, but risk is
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  Speaker 1: a huge part of how we operate. An example, I'm
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  Speaker 1: launching a drinks brand called Dream Brew. Every can sold,
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  Speaker 1: we use the profit we generate to fund people's dreams.
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  Speaker 1: And if you want to buy it, the link's down below.
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  Speaker 1: This business, not only has it taken me a year
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  Speaker 1: and a half to launch it, but it might not work.
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  Speaker 1: I'm still going to do it because... All I think
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  Speaker 1: about is you've got to put yourself out there. And
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  Speaker 1: if you're not willing to take a risk to do that,
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  Speaker 1: then you won't succeed.
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  Speaker 2: It's similar to failing.
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  Speaker 1: Like this might fail, but the risk to become a failure,
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  Speaker 1: I'm also willing to do. I'm basically taking action, even
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  Speaker 1: though I feel it deep in me, I don't want
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  Speaker 1: to take risk. And what I've discovered, the more risk
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  Speaker 1: I take, the luckier I get. The last thing on
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  Speaker 1: the list today, I'm going to go through it in
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  Speaker 1: more depth, is about luck. Because there's actually a really
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  Speaker 1: interesting psychology around luck and hacking luck.
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  Speaker 2: I'm going to talk about it right at the end
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  Speaker 2: of this video.
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  Speaker 1: But you have to believe that risk is the right move,
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  Speaker 1: not no risk. Most people I meet on the street,
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  Speaker 1: when I ask them their dream, who are miserable, are
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  Speaker 1: people that are taking no risk at all. They're not
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  Speaker 1: willing to take a risk. They're not willing to go
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  Speaker 1: for their dreams. And they go for their whole life
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  Speaker 1: ending up with regret at the end.
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  Speaker 2: Of the journey, which is the worst thing to have, regret.
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  Speaker 1: And every successful person I've ever met that's happy has
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  Speaker 1: taken a risk and has a story to tell.
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  Speaker 2: And often what's really interesting.
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  Speaker 1: Is the psychology in humans is, Because we can project
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  Speaker 1: the future unlike any other animal, we can see what
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  Speaker 1: the future might look like. We use it against ourselves.
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  Speaker 1: We project the worst case scenario instead of the best
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  Speaker 1: case scenario. Nine times out of 10, ironically, the best
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  Speaker 1: case scenario will actually win out. All you need to
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  Speaker 1: do is learn to put your mind in the framework
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  Speaker 1: of what's the worst that can happen. I started a
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  Speaker 1: comic book business. I lost money I could afford to lose.
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  Speaker 1: and I could get a job if I wanted, I guess,
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  Speaker 1: or I'll just start another business. Worst is, people around
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  Speaker 1: me judge me, and if those people are judging me,
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  Speaker 1: they're not going to be my friends anyway, so I'm
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  Speaker 1: happy to lose those people if they're going to judge
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  Speaker 1: me for that, right? The next thing I've learned from
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  Speaker 1: the top 0.1% is that they don't just focus on
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  Speaker 1: building something. They make sure they protect what they've built.
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  Speaker 1: Because as you become more successful, you create things that
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  Speaker 1: are increasingly valuable.
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  Speaker 2: A business, a brand, an audience, and.
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  Speaker 1: A reputation that people trust. But the more attention you attract...
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  Speaker 1: the more likely you are to become a target. Scammers, hackers,
• 4:31
  Speaker 1: dodgy links in your inbox. I've seen so many people
• 4:34
  Speaker 1: get caught out by the simplest of things. And that's
• 4:36
  Speaker 1: why I use Bitdefender Ultimate Small Business Security, who are
• 4:39
  Speaker 1: sponsoring this video and allowing us to fund even more dreams.
• 4:42
  Speaker 1: It protects everything I'm doing online, my emails, my links
• 4:46
  Speaker 1: and my logins, so I don't get caught out by
• 4:48
  Speaker 1: anything dodgy. And the best part is that it just
• 4:50
  Speaker 1: runs in the background. You don't need to be technical
• 4:52
  Speaker 1: and you don't need to think about it. It protects
• 4:55
  Speaker 1: you while you get on with building. And that's something
• 4:57
  Speaker 1: the top 0.1% understand. Your reputation takes years to build,
• 5:02
  Speaker 1: so you need to protect it. If you're building something
• 5:04
  Speaker 1: of your own, you can check out Bitdefender using the
• 5:07
  Speaker 1: link below. Now, the next trait I've seen in successful people.
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  Speaker 2: Is learn to listen.
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  Speaker 1: And I would say for the first five years of
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  Speaker 1: my business life, 15 to 20, this was not a
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  Speaker 1: skill I had. I was busy building a gardening company.
• 5:18
  Speaker 1: I was trying to build a hotel booking business. I
• 5:20
  Speaker 1: was telling people what to do all the time, but
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  Speaker 1: I didn't listen to customers. I didn't listen to my team.
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  Speaker 1: I didn't listen to general feedback. And I think I
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  Speaker 1: had a worse business for it. And it was only
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  Speaker 1: when I met someone called Helen Griffiths, who basically came
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  Speaker 1: with me to a meeting where she did nothing but
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  Speaker 1: listen for the whole meeting.
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  Speaker 2: And I did nothing but talk.
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  Speaker 1: And at the end of the meeting, she told me
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  Speaker 1: all the body language or the psychology or the things
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  Speaker 1: that people were saying when I was talking that she listened.
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  Speaker 1: And when I listened to her, she could explain to
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  Speaker 1: me All the things I missed, all the cues, all
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  Speaker 1: the reasons that people weren't going to buy the services
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  Speaker 1: I was pitching were all because she was listening, I
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  Speaker 1: was talking. Learning to listen is a skill. You have
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  Speaker 1: to be silent even when you think you've got something
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  Speaker 1: to say. Simon Sinek always talks about this. It's like
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  Speaker 1: great leaders, they speak last. You let everyone around the
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  Speaker 1: table say their bit and then you speak. And it's
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  Speaker 1: an important discipline if you want to be really successful.
• 6:12
  Speaker 2: If you're listening to this and thinking, I.
• 6:14
  Speaker 1: Need more help, or I'd like to do this with
• 6:16
  Speaker 1: other people, we're running the world's biggest business competition.
• 6:20
  Speaker 2: And basically, we're giving up to a million US dollars
• 6:22
  Speaker 2: away and free help.
• 6:24
  Speaker 1: So if this is something you're interested in, it's absolutely free.
• 6:28
  Speaker 2: The link's down below. Join.
• 6:29
  Speaker 1: It'll be fun and we'll help you make your dream
• 6:32
  Speaker 1: a reality. The next thing I've observed from really successful
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  Speaker 1: people is they know how to pick their partners. And
• 6:37
  Speaker 1: I'm talking about your partner in life and the people
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  Speaker 1: you surround yourself with. as well as the partners you
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  Speaker 1: have in business. Let's be honest, Elon Musk's whole business
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  Speaker 1: enterprise is built on businesses he found was being run
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  Speaker 1: by successful, clever people. He didn't invent Tesla. He didn't
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  Speaker 1: invent PayPal. He found people that were doing brilliant things
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  Speaker 1: and he joined them. And there's nothing wrong with this.
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  Speaker 1: I'm not throwing any shade on him. He will openly
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  Speaker 1: admit that his whole business is built.
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  Speaker 2: On bringing talent in.
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  Speaker 1: He says, Have an inspirational story that makes talent want
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  Speaker 1: to join you. And that backstory, that partner backstory really matters.
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  Speaker 1: And to get talent to join you and get talent
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  Speaker 1: to marry you and to get talent to allow you
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  Speaker 1: to invest in the companies or be a part of
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  Speaker 1: it all requires you to have a mindset that there
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  Speaker 1: are people out there that know more than you.
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  Speaker 2: Even Elon Musk will admit he doesn't know everything.
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  Speaker 1: So how does he actually make rocket ships work?
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  Speaker 2: He has talent. He partners with people.
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  Speaker 1: Now, I'm not sure I'm going to use Elon Musk
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  Speaker 1: as a reference when it comes to partnership as in relationship,
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  Speaker 1: but I can use myself. I've been with my wife
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  Speaker 1: 26 years and genuinely think I would not be a
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  Speaker 1: success today if I hadn't met her, if she hadn't
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  Speaker 1: helped me craft my skill of business.
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  Speaker 2: She has supported me to take risks.
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  Speaker 1: As I mentioned earlier, she supported me that failure doesn't
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  Speaker 1: matter and she's never judged me. She's let me keep
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  Speaker 1: reinvesting even now in what I'm doing here. to help
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  Speaker 1: people with their dreams.
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  Speaker 2: By the way, there's.
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  Speaker 1: Also things we can learn from successful people. I learned
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  Speaker 1: from Elon Musk how I don't want my relationship structure
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  Speaker 1: to be. My priority is to make my relationship with
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  Speaker 1: my wife work. And I do think it takes effort
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  Speaker 1: to do that because the grass isn't green on the
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  Speaker 1: other side, it's greener where.
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  Speaker 2: You water it.
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  Speaker 1: And if you get your partnerships right, both business partnerships
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  Speaker 1: and life partnerships, you can get your whole life on track.
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  Speaker 1: And it's so underlooked because in school, they'll tell you
• 8:24
  Speaker 1: to sit and do an exam on your own. That
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  Speaker 1: getting an A on your own is success and getting
• 8:28
  Speaker 1: a D is failure. In the real world, everybody's successful.
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  Speaker 2: It's doing it in armies. They're doing it in tribes.
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  Speaker 2: They're doing it in communities. And you need to learn
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  Speaker 2: to do the same.
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  Speaker 1: The next trait I've seen from successful people is follow through.
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  Speaker 2: You've got to have. grit.
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  Speaker 1: I always tell people who want to be successful, wanting
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  Speaker 1: it's not enough. You've got to need it. And successful people,
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  Speaker 1: they don't just want it, they need it. Now, sometimes
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  Speaker 1: they use their ego to fuel that need, and other
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  Speaker 1: times they're solving a problem in the world. That means
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  Speaker 1: I have to follow through. Now, purpose in life helps
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  Speaker 1: you follow through, like my purpose. So if you can
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  Speaker 1: leverage a problem in the world that bothers you to
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  Speaker 1: help you follow through, it will help. My company, Fluid,
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  Speaker 1: was not an overnight success.
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  Speaker 2: It took me 15 years to.
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  Speaker 1: Take that idea from a kitchen table to being sold
• 9:11
  Speaker 1: to price Waterhouse Cooper for more money than I'll ever need.
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  Speaker 2: But it took follow through.
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  Speaker 1: Even when I got bored, even when I found it
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  Speaker 1: hard dealing with some companies, even when I was tired,
• 9:21
  Speaker 1: when I felt like I couldn't do it anymore, I
• 9:23
  Speaker 1: still got up and did it. Now I'll get some
• 9:24
  Speaker 1: hate on this video because I'm not saying you should
• 9:26
  Speaker 1: keep hustling no matter what. There's certainly times when you
• 9:29
  Speaker 1: should stop, but the majority of people succeed because they
• 9:33
  Speaker 1: didn't stop. And what I did, for example, when I
• 9:35
  Speaker 1: did get tired is I brought someone else in to
• 9:37
  Speaker 1: run the company.
• 9:38
  Speaker 2: But I didn't stop. I just changed the way I
• 9:39
  Speaker 2: ran things.
• 9:40
  Speaker 1: The next trait I've seen is all successful people are
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  Speaker 1: willing to pivot. And probably the best story I can
• 9:46
  Speaker 1: tell you is when Airbnb launched. Brian Chesky basically couldn't
• 9:50
  Speaker 1: make the business work. This is a billionaire that couldn't
• 9:52
  Speaker 1: make the business work. So what did he do? Well,
• 9:54
  Speaker 1: him and his team started selling Obama reels. They went
• 9:56
  Speaker 1: to conventions and he sold cereal boxes and at the
• 10:00
  Speaker 1: same time also was asking people at the conventions where
• 10:03
  Speaker 1: they're staying, how much they're paying. So he pivoted a
• 10:05
  Speaker 1: little bit for a temporary period of time to get
• 10:07
  Speaker 1: money in and to also understand the market that he
• 10:10
  Speaker 1: would eventually tap into, which was people going to conventions,
• 10:12
  Speaker 1: not wanting to spend a fortune on hotels or no
• 10:14
  Speaker 1: hotel rooms being available. People then stay in people's rooms
• 10:18
  Speaker 1: or rent someone's house and And that's how he figured
• 10:21
  Speaker 1: it all out by pivoting a little bit. I've done
• 10:23
  Speaker 1: it too. When I first started building this platform to
• 10:25
  Speaker 1: help people follow their dreams, I originally did a podcast
• 10:28
  Speaker 1: and I did that for 200 episodes. And I got
• 10:31
  Speaker 1: a lot of knowledge from it that I put out
• 10:32
  Speaker 1: in the world. Most of you probably haven't seen it.
• 10:34
  Speaker 1: Then I pivoted to doing street content because I put
• 10:36
  Speaker 1: all this knowledge out in the world, but people weren't
• 10:38
  Speaker 1: taking action. So I had to go out into the
• 10:39
  Speaker 1: street and ask people what's stopping them?
• 10:40
  Speaker 2: What's their dream? Why aren't they doing it?
• 10:42
  Speaker 1: So what I'm getting to is pivoting generally is a
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  Speaker 1: really important skill that for you to leverage.
• 10:48
  Speaker 2: Don't just keep doing something.
• 10:49
  Speaker 1: I know I said follow through earlier, but you have
• 10:51
  Speaker 1: to follow through on things that are going to leverage,
• 10:53
  Speaker 1: that are actually going to work, that are going to scale.
• 10:55
  Speaker 1: And that's why you need to learn the concept of pivoting.
• 10:57
  Speaker 1: When do you pivot and when do you stay on
• 10:58
  Speaker 1: the course you're on? I think a lot of that
• 11:00
  Speaker 1: is to do with market fit. Is what you're presently
• 11:02
  Speaker 1: doing working? If it's not, you need to pivot. And
• 11:05
  Speaker 1: all successful people do that. The next thing I want
• 11:07
  Speaker 1: to teach you is so obvious. There's no such thing
• 11:10
  Speaker 1: as work-life balance. There really isn't. I know it's not easy,
• 11:14
  Speaker 1: especially if you're watching this and culture is weekends off, blah, blah, blah.
• 11:17
  Speaker 2: But trust me, life will be so much better if you.
• 11:20
  Speaker 1: Work with friends, if you work with people you respect,
• 11:23
  Speaker 1: if you're enjoying the work and you're.
• 11:24
  Speaker 2: Not seeing it as, oh, it's Sunday, I don't want
• 11:26
  Speaker 2: to work today. On a Wednesday, maybe you won't work.
• 11:28
  Speaker 2: Don't let any framework stop you.
• 11:30
  Speaker 1: This work-life balance framework was invented by the people that
• 11:33
  Speaker 1: wanted you to go work in the factory.
• 11:35
  Speaker 2: So the weekends will be good. But don't worry, during
• 11:37
  Speaker 2: the week, you're going to have a shit life.
• 11:38
  Speaker 1: But it doesn't matter because the weekend's coming. There's no
• 11:40
  Speaker 1: work-life balance. And that's all successful people. That's the rule
• 11:42
  Speaker 1: they follow. You must change your mindset. There is no
• 11:44
  Speaker 1: work-life balance. Now, there might be times when you live
• 11:47
  Speaker 1: in what I call a wobbly stall. And some weeks,
• 11:49
  Speaker 1: you may need to give more attention to your business.
• 11:52
  Speaker 1: And other times, you might need to give more attention
• 11:53
  Speaker 1: to your relationships.
• 11:54
  Speaker 2: Mr.
• 11:54
  Speaker 1: Beast lived in one room and invested all the money
• 11:57
  Speaker 1: he's made back into his business. So all the things
• 11:59
  Speaker 1: I'm teaching you here all correlate.
• 12:00
  Speaker 2: If you think about all these successful people, Mr. Beast
• 12:02
  Speaker 2: takes risk. He's willing to fail.
• 12:04
  Speaker 1: He'll have no work-life balance. And you might think he's mad.
• 12:07
  Speaker 1: But I think he's having an amazing existence. Completely crazy existence.
• 12:11
  Speaker 1: Why would you not live it to the max? The
• 12:13
  Speaker 1: final thing I want to teach you is something I've
• 12:15
  Speaker 1: been talking about for decades. So please just be patient
• 12:18
  Speaker 1: while I try to help you understand this thing. Every
• 12:20
  Speaker 1: single person who's been successful, including me, had luck. And
• 12:24
  Speaker 1: I want you to have this in your pocket to
• 12:26
  Speaker 1: help you with your mental health. Because all the things
• 12:28
  Speaker 1: I've just taught you around successful people and what they
• 12:31
  Speaker 1: do will increase your chances of luck. It's not the
• 12:34
  Speaker 1: harder you work, the luckier you get. That is a lie.
• 12:37
  Speaker 2: It is a really awful lie.
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  Speaker 1: Dangerous lie. In fact, I have seen it play out
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  Speaker 1: the opposite. People work exceedingly hard and burn out or break.
• 12:48
  Speaker 1: I see working hard having more to do with failure
• 12:51
  Speaker 1: than success. If you take one big risk a day,
• 12:53
  Speaker 1: let's say you hire someone to help you, or you
• 12:55
  Speaker 1: bring in a co-founder, or you sell something to a
• 12:57
  Speaker 1: stranger that you.
• 12:58
  Speaker 2: Were embarrassed to do, take risk. That's how you get luck.
• 13:01
  Speaker 1: You have to increase your chances of luck. Now, there
• 13:04
  Speaker 1: are certain types of luck that you cannot control. Where
• 13:06
  Speaker 1: you're born, the harder you work, the luckier you get.
• 13:09
  Speaker 1: You get born in a certain country, you definitely have
• 13:11
  Speaker 1: a higher chance of luck because there's more opportunity. But
• 13:13
  Speaker 1: the truth is, even then, you can hack it. You
• 13:16
  Speaker 1: think of a boxer that was born in a ghetto
• 13:18
  Speaker 1: in New York, learned to fight in the streets because
• 13:20
  Speaker 1: he had a hard life, and then becomes world champion
• 13:22
  Speaker 1: because he had a hard life. And so luck is
• 13:25
  Speaker 1: something that definitely plays a part. You need to increase
• 13:28
  Speaker 1: your chances of luck. And hey, If you're lucky, you'll fail.
• 13:31
  Speaker 1: I always tell people your purpose is in your pain.
• 13:33
  Speaker 1: And if you're lucky, you'll have a lot of pain
• 13:35
  Speaker 1: in life because that will help you find your purpose.
• 13:37
  Speaker 2: I have pain. I wasn't helped at 15 years old
• 13:40
  Speaker 2: to start a business. It was so hard.
• 13:42
  Speaker 1: I spent at least 10 years learning it all on
• 13:44
  Speaker 1: my own because YouTube didn't even exist then. And that
• 13:47
  Speaker 1: pain causes me to do this today to help you.
• 13:50
  Speaker 1: So pain is good if you leverage it, if you
• 13:52
  Speaker 1: turn it into a positive. And therefore, good luck and
• 13:55
  Speaker 1: bad luck are both luck. I hope you found this
• 13:57
  Speaker 1: valuable today. I've actually written a book called Watch Your Story.
• 13:59
  Speaker 1: If you want to buy it, the link's down below.
• 14:00
  Speaker 1: If you've got any value, please let me know in
• 14:02
  Speaker 1: the comments. I really appreciate you.