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Asia-Pacific Market Entry - Lessons From the Field
"We want to expand into Asia." – That sentence usually signals a company is not ready - not because the ambition is wrong, but because the thinking is too broad.
There is no single Asia-Pacific market. Singapore is nothing like Indonesia. Japan operates on completely different principles than Vietnam. If you cannot name the country and the city, the work has not started.
Drawing on years of operating experience across Asia-Pacific, Christoph Walser sets out what Swiss SMEs consistently underestimate when they look East:
Why specificity is the first test of market readiness
Which markets fit…
The skinny
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