The execution will be televised
Welcome to the latest Mumbrellacast, live streamed from the Pentagon to your pocket.
The Mumbrella team has been on a bit of a conference crawl this week, our necks weighed down with lanyards, clothing covered in ID badges, coffee cups disposed of thoughtfully.
Eleanor Dickinson reports back from the WPP Media Futures Event and the HumAIn conference, where she was schooled on how agentic AI is changing marketing as we know it. Meanwhile, Tim Burrowes went to the Samsung Ads Newfront event, where he was confronted with a future that involves a 24/7 Mamamia FAST channel.
The Marketing…
The skinny
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