Latest / Open Tabs / 🎧 Everyone wants to be a lifestyle brand

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🎧 Everyone wants to be a lifestyle brand · Open Tabs

• 0:01
  SPEAKER_00: Thank you, guys.
• 0:01
  SPEAKER_03: I'm excited to hear all about it on the other end.
• 0:06
  SPEAKER_03: Like, yes, all the food, the vibe, the art.
• 0:11
  SPEAKER_03: It's going to be amazing.
• 0:12
  SPEAKER_00: I'll be with our friend Sari for a part of it,
• 0:14
  SPEAKER_00: so I'm sure I'll have some of her wisdom to pass along to the pod.
• 0:17
  SPEAKER_01: Oh, yay.
• 0:17
  SPEAKER_01: Can't wait.
• 0:19
  SPEAKER_01: Okay, guys, so we'll just dive into it.
• 0:23
  SPEAKER_01: A little fun New York Fashion Week brand moment.
• 0:28
  SPEAKER_01: Duolingo has created a fashion line for all the designer brands that you can't pronounce.
• 0:36
  SPEAKER_01: So they're bringing their,
• 0:37
  SPEAKER_01: you know,
• 0:38
  SPEAKER_01: language shtick,
• 0:39
  SPEAKER_01: their language learning app,
• 0:41
  SPEAKER_01: Duolingo, to Fashion Week and they've released a fashion capsule collection.
• 0:46
  SPEAKER_01: I think it'll only be available at an in-person pop-up during New York Fashion Week.
• 0:52
  SPEAKER_01: And it has the phonetic pronunciations of all the major designer brands
• 0:59
  SPEAKER_01: that people struggle to pronounce.
• 1:01
  SPEAKER_01: So, Hermes, but it's actually spelled out phonetically.
• 1:06
  SPEAKER_01: Givenchy, Jacquemus, all these, you know, hard to pronounce foreign designer brands.
• 1:14
  SPEAKER_01: I thought it was like very cute.
• 1:16
  SPEAKER_01: They actually partnered with an actual designer.
• 1:19
  SPEAKER_01: So...
• 1:20
  SPEAKER_01: She created these designs and then they just snapped the phonetic spelling on top.
• 1:26
  SPEAKER_01: It's fun.
• 1:26
  SPEAKER_00: I think in addition to the phonetic spelling, though,
• 1:31
  SPEAKER_00: they also translated like the brand's signature pieces into like the Duolingo merge.
• 1:37
  SPEAKER_00: So like Hermes, it's an Hermes looking bag.
• 1:40
  SPEAKER_00: And then like Loewe, it's like a clog.
• 1:43
  SPEAKER_00: So I thought that was very smart as well.
• 1:45
  SPEAKER_01: Yeah, in their, like, signature Duolingo green.
• 1:48
  SPEAKER_01: Everything is that, like, bright lime green.
• 1:53
  SPEAKER_01: And it's interesting because they have so much data, user data, on everyone.
• 1:59
  SPEAKER_01: Yeah, that is crazy.
• 2:01
  SPEAKER_01: It is crazy.
• 2:03
  SPEAKER_01: This was all inspired by an insight they got that 62%
• 2:10
  SPEAKER_01: of Americans think they can pronounce Hermes correctly.
• 2:13
  SPEAKER_01: Only 15% actually can.
• 2:16
  SPEAKER_01: So this is them poking fun at that knowledge gap that a lot of their users have.
• 2:24
  SPEAKER_01: And listen,
• 2:25
  SPEAKER_01: do I think people are actually going to be wearing Duolingo Phonetic,
• 2:32
  SPEAKER_01: Birch, actually.
• 2:34
  SPEAKER_01: No, but I think it could be a fun,
• 2:36
  SPEAKER_01: like, Marty Supreme windbreaker moment, you know, on socials for, like, a week.
• 2:44
  SPEAKER_01: And all the marketers will love it.
• 2:47
  SPEAKER_00: Yeah.
• 2:47
  SPEAKER_00: I also think that this is a bit of an interesting, like,
• 2:51
  SPEAKER_00: lateral move tonally for Duolingo,
• 2:53
  SPEAKER_00: which has,
• 2:55
  SPEAKER_00: you know,
• 2:55
  SPEAKER_00: been defined by Zaria Perez and her whole Shtick of like the mascot
• 3:00
  SPEAKER_00: and making Duolingo this brand that didn't take itself too seriously
• 3:04
  SPEAKER_00: and I feel like this is a very good evolution
• 3:08
  SPEAKER_00: of that but also making it less focused on there needing to be So I think this was
• 3:16
  SPEAKER_00: a really smart way to take their existing cultural equity and translate it and build
• 3:20
  SPEAKER_00: on it in a way that
• 3:39
  SPEAKER_00: I'm very impressed.
• 3:40
  SPEAKER_00: It's very hard to sustain momentum built by a talent when that talent leaves.
• 3:45
  SPEAKER_00: So it's really great that they've been able to do that.
• 3:47
  SPEAKER_03: I mean, it definitely opens up the aperture of what is Duolingo because it's so interesting.
• 3:55
  SPEAKER_03: It's like you put it into this box,
• 3:59
  SPEAKER_03: but then all of a sudden it's so funny hearing the two of you talk through it.
• 4:02
  SPEAKER_03: It actually reminds me a little bit of Gap and the Zach Posen of it all.
• 4:08
  SPEAKER_03: How just by bringing in, like to your point, Megan, like the cultural equity, right?
• 4:12
  SPEAKER_03: Like just by bringing in or doing or creating some path,
• 4:19
  SPEAKER_03: it actually opens up all these doors for like other collaborations and opportunities
• 4:25
  SPEAKER_03: and audiences, right?
• 4:27
  SPEAKER_03: So it's like if you get into fashion and you sort of align yourself,
• 4:32
  SPEAKER_03: you know, it's just so interesting.
• 4:33
  SPEAKER_03: I guess where like my mind goes though is like,
• 4:37
  SPEAKER_03: I just wonder, like, with things like this, it's always, like, follow the money.
• 4:41
  SPEAKER_03: You know what I mean?
• 4:42
  SPEAKER_03: And so it makes me wonder, like, what their grander plan is.
• 4:47
  SPEAKER_03: Like, are they trying to sort of evolve themselves out or beyond a, like, language path?
• 4:56
  SPEAKER_03: You know, I think, Emma, you brought up a good point, too.
• 4:58
  SPEAKER_03: Like, just imagine the amount of data that they have, right?
• 5:01
  SPEAKER_03: So it's like, I wonder, in the spirit of this, like, era of every app, Becoming Everything app.
• 5:07
  SPEAKER_03: I wonder what their master plan is with this.
• 5:10
  SPEAKER_03: You know what I mean?
• 5:11
  SPEAKER_03: Because this feels to me almost beyond marketing a little bit.
• 5:16
  SPEAKER_03: It feels like it's dipping toes into something else and I wonder what
• 5:23
  SPEAKER_03: that something could be or what they might be exploring.
• 5:27
  SPEAKER_01: I feel like they've expanded their merch recently.
• 5:31
  SPEAKER_01: It used to be the last time I checked,
• 5:33
  SPEAKER_01: which I think was when we talked about their big Super Bowl moment
• 5:38
  SPEAKER_01: where they killed Duo the owl a couple years ago.
• 5:42
  SPEAKER_01: And they just had like little plushies of the various characters.
• 5:48
  SPEAKER_01: But since then, they now have a piano.
• 5:51
  SPEAKER_01: It looks like it's just a keyboard, but they're calling it a piano.
• 5:54
  SPEAKER_01: That can integrate with your Duolingo app
• 5:56
  SPEAKER_01: because I think now they've incorporated like learning music onto the platform
• 6:02
  SPEAKER_01: since reading music is sort of like a language in and of itself.
• 6:06
  SPEAKER_01: So they have that.
• 6:08
  SPEAKER_01: They have a chest set.
• 6:10
  SPEAKER_01: They have a touch light, like a little night light of the duo Owl.
• 6:15
  SPEAKER_01: So they've expanded.
• 6:18
  SPEAKER_03: The music thing is so interesting to me.
• 6:20
  SPEAKER_03: Like, I don't know anything about, like, the art of learning and education.
• 6:24
  SPEAKER_03: But, like, so you think Schoolhouse Rock was so ahead of its time.
• 6:31
  SPEAKER_01: I mean, languages are different.
• 6:33
  SPEAKER_03: But I do think, like,
• 6:35
  SPEAKER_03: you know, Music,
• 6:37
  SPEAKER_03: I will say,
• 6:38
  SPEAKER_03: after taking six years of French at Greenport High School,
• 6:44
  SPEAKER_03: the one thing I can walk away with is what, Emma?
• 6:47
  SPEAKER_03: Did you take French?
• 6:47
  SPEAKER_03: Were you?
• 6:48
  SPEAKER_03: Yes.
• 6:49
  SPEAKER_01: Lamar Smith.
• 6:50
  SPEAKER_01: I can sing the French national anthem.
• 6:52
  SPEAKER_01: I can sing Je M'appelle Emma.
• 6:57
  SPEAKER_01: I remember I went to Paris when I was in high school and I was trying to,
• 7:03
  SPEAKER_01: you know,
• 7:03
  SPEAKER_01: practice my French that I'd been learning for like three years at that point.
• 7:08
  SPEAKER_01: And I discovered I was learning French with a Haitian dialect.
• 7:12
  SPEAKER_01: So my teacher was Haitian.
• 7:15
  SPEAKER_01: And so they were like, really?
• 7:19
  SPEAKER_01: What was that?
• 7:20
  SPEAKER_03: Ms. McCurden?
• 7:21
  SPEAKER_01: No.
• 7:22
  SPEAKER_01: No, I had Mrs. Richardson.
• 7:23
  SPEAKER_01: Well, I didn't know her.
• 7:26
  SPEAKER_01: I was like, Ms. McCurden?
• 7:29
  SPEAKER_01: That's hilarious.
• 7:30
  SPEAKER_01: She was so fabulous,
• 7:31
  SPEAKER_01: and she would wear these amazing,
• 7:34
  SPEAKER_01: literally Carrie Bradshaw-esque outfits to our 20-year-old school every day.
• 7:41
  SPEAKER_01: She was teaching us Haitian French.
• 7:44
  SPEAKER_01: But you know what?
• 7:46
  SPEAKER_01: My friend who was in that class with me lives in Miami now.
• 7:51
  SPEAKER_01: And she's like,
• 7:52
  SPEAKER_01: I am so thankful that I know Haitian French now because she lives in Little Haiti.
• 7:56
  SPEAKER_01: And she's like, I actually use it.
• 7:59
  SPEAKER_00: That's awesome.
• 8:00
  SPEAKER_03: Do you use bilingual or does anybody in your...
• 8:05
  SPEAKER_00: I did.
• 8:07
  SPEAKER_00: Carissa is always trying to invite me to her Duolingo like league and she's very on top of it.
• 8:13
  SPEAKER_00: Carissa.
• 8:14
  SPEAKER_00: Carissa is the Duolingo influencer in my life and she's like got a crazy streak
• 8:18
  SPEAKER_00: and Kaylee does it too more on and off but yeah Carissa is like very into it.
• 8:22
  SPEAKER_00: In Spanish.
• 8:23
  SPEAKER_00: Is that what they're doing or is it?
• 8:26
  SPEAKER_03: I think she might be doing Italian.
• 8:28
  SPEAKER_03: Italian, okay.
• 8:30
  SPEAKER_03: Yeah.
• 8:31
  SPEAKER_03: I was gonna ask you also because Jeff goes through phases with it because I know
• 8:36
  SPEAKER_03: the audio signals from it.
• 8:39
  SPEAKER_03: It's like, da-ding.
• 8:44
  SPEAKER_03: I'm like, I know exactly what you're doing.
• 8:48
  SPEAKER_03: But does it function similarly to Peloton where you are a Duolingo?
• 8:52
  SPEAKER_03: You can be an influencer, a Duolingo influencer.
• 9:00
  SPEAKER_01: I don't know if you can be like a broader influencer.
• 9:03
  SPEAKER_01: I did it during COVID and I did not learn.
• 9:06
  SPEAKER_01: I did not
• 9:08
  SPEAKER_00: learn anything.
• 9:09
  SPEAKER_01: Did you do French?
• 9:10
  SPEAKER_01: Like in Spanish.
• 9:11
  SPEAKER_01: And then I went to Columbia and I was like, oh, this is like not useful.
• 9:16
  SPEAKER_01: This has not been helpful to me.
• 9:18
  SPEAKER_03: I've been having fun playing games, but I'm not actually learning.
• 9:23
  SPEAKER_03: I really think with the language...
• 9:27
  SPEAKER_03: I just really think you have to meet with somebody.
• 9:32
  SPEAKER_03: If it's not in your home where somebody is actually speaking that language
• 9:37
  SPEAKER_03: and you can interact with them,
• 9:39
  SPEAKER_03: I really think you have to be like, okay,
• 9:42
  SPEAKER_03: two times a week I'm going to go get coffee with or I'm going to get on a video
• 9:48
  SPEAKER_03: with somebody who speaks in that language and you have to just converse in
• 9:52
  SPEAKER_03: that language.
• 9:53
  SPEAKER_00: Well, I actually think Duolingo could be moving towards that of like more of a like
• 9:58
  SPEAKER_00: to answer your question that you asked memes is I think that they want
• 10:01
  SPEAKER_00: to be more like a lifestyle brand like Emma, you mentioned Marty Supreme.
• 10:05
  SPEAKER_00: And then we started talking about how they're moving into merch.
• 10:07
  SPEAKER_00: And that is a very A24s merch strategy.
• 10:10
  SPEAKER_00: And I feel like A24s merch is like so much about taste signaling and kind
• 10:16
  SPEAKER_00: of making themselves more of a lifestyle brand to get you bought in.
• 10:19
  SPEAKER_00: And they do have an A24 membership where you can sign up.
• 10:23
  SPEAKER_00: I forget how I think it's like 20 bucks.
• 10:25
  SPEAKER_00: It's like an AMC Regal membership.
• 10:27
  SPEAKER_00: Where they give you tickets to their upcoming movies.
• 10:30
  SPEAKER_00: So I could totally see Duolingo moving towards a space where it's like,
• 10:34
  SPEAKER_00: we do Starbucks takeovers every Thursday.
• 10:37
  SPEAKER_00: Come hearing everyone speaking French.
• 10:40
  SPEAKER_00: They have everybody's data and location.
• 10:42
  SPEAKER_00: That is totally something that they could be moving towards.
• 10:45
  SPEAKER_00: But I think you have to kind of create the club and the lifestyle brand around it.
• 10:51
  SPEAKER_00: Because right now it's very much popular on social media.
• 10:56
  SPEAKER_00: They need to do a little more building, I think, to make it truly like a lifestyle brand.
• 11:02
  SPEAKER_03: Right.
• 11:03
  SPEAKER_03: And like something that has like the real life component.
• 11:05
  SPEAKER_03: You know what you were just saying that made me think of?
• 11:09
  SPEAKER_03: Like dating.
• 11:09
  SPEAKER_03: Yeah.
• 11:12
  SPEAKER_00: You know, all the dating apps are doing IRL things.
• 11:14
  SPEAKER_00: I keep getting ads for, like, mixers, like, sponsored by this.
• 11:19
  SPEAKER_00: And I'm in L.A.,
• 11:20
  SPEAKER_00: so that's, like,
• 11:20
  SPEAKER_00: a huge market where,
• 11:21
  SPEAKER_00: like, I'm sure they're doing a lot of this stuff and everywhere else.
• 11:24
  SPEAKER_00: But I think they're definitely,
• 11:26
  SPEAKER_00: the apps are trying to understand that ultimately the end goal is connection IRL,
• 11:32
  SPEAKER_00: you know?
• 11:33
  SPEAKER_01: Well, you know,
• 11:34
  SPEAKER_01: Duolingo and Tinder recently,
• 11:37
  SPEAKER_01: I want to say in the past year,
• 11:38
  SPEAKER_01: did a partnership to promote long-distance stating and meeting people
• 11:44
  SPEAKER_01: who maybe speak different languages than you.
• 11:48
  SPEAKER_01: Look at that.
• 11:49
  SPEAKER_03: Here's what I do want to say before we change topics also,
• 11:53
  SPEAKER_03: by the way,
• 11:54
  SPEAKER_03: how excited are you guys for this A24 documentary that is coming out
• 11:59
  SPEAKER_03: with Elizabeth Holmes, I think, from Tiffany?
• 12:03
  SPEAKER_03: I mean, that, like, the most wild trailer.
• 12:06
  SPEAKER_03: Did you guys see the trailer?
• 12:07
  SPEAKER_03: It's so scary.
• 12:09
  SPEAKER_03: It is so scary.
• 12:10
  SPEAKER_03: And the fact that they, like, did it in Halloween season, I mean, it is terrifying.
• 12:17
  SPEAKER_03: Like, and Emma, you are, like, our resident horror movie, like, What do you guys think of this?
• 12:24
  SPEAKER_03: I'm
• 12:25
  SPEAKER_01: so excited.
• 12:25
  SPEAKER_01: This is all of my interests.
• 12:27
  SPEAKER_01: I love Nathan Fielder.
• 12:29
  SPEAKER_01: I've been watching Nathan For You since high school,
• 12:31
  SPEAKER_01: and now I watch the rehearsal, so I'm a big Nathan Fielder fan.
• 12:37
  SPEAKER_01: I was obsessed with The Dropout, the podcast that documented Elizabeth Holmes' Rise and Fall.
• 12:44
  SPEAKER_01: I think it was AT&T News that did it.
• 12:49
  SPEAKER_01: It's so good.
• 12:51
  SPEAKER_01: And I feel like,
• 12:52
  SPEAKER_01: to your point,
• 12:53
  SPEAKER_01: Melissa,
• 12:53
  SPEAKER_01: about them releasing this during Halloween season,
• 12:56
  SPEAKER_01: I feel like we will see a lot of Nathan and Elizabeth Halloween.
• 12:59
  SPEAKER_01: I feel like that's going to be like a duo Halloween.
• 13:02
  SPEAKER_01: We're going to see it.
• 13:05
  SPEAKER_01: Yeah.
• 13:07
  SPEAKER_01: It's just too easy.
• 13:08
  SPEAKER_01: Exactly.
• 13:11
  SPEAKER_01: It was so interesting to see Nathan Fielder,
• 13:15
  SPEAKER_01: who I think, like,
• 13:17
  SPEAKER_01: thrives in the second-hand embarrassment space and making his audience and
• 13:23
  SPEAKER_01: the people around him highly uncomfortable,
• 13:25
  SPEAKER_01: like, being met with that same energy from her.
• 13:30
  SPEAKER_03: Let me ask you a quick question, actually, while I'm thinking about it.
• 13:33
  SPEAKER_03: It's a little separate, but that, you know that, what was it, the back spaces or the back rooms?
• 13:38
  SPEAKER_03: The back rooms.
• 13:39
  SPEAKER_03: Did A24 do that, too, or is that different?
• 13:42
  SPEAKER_03: Yeah.
• 13:43
  SPEAKER_03: Okay.
• 13:44
  SPEAKER_03: Guys, part of their strategy,
• 13:47
  SPEAKER_03: partnering and, like, building, like, a whole new generation of scenophiles.
• 13:51
  SPEAKER_03: Like, it's like...
• 13:52
  SPEAKER_03: Yes.
• 13:54
  SPEAKER_03: That is so cool.
• 13:55
  SPEAKER_03: Like, I don't know if I really realized that.
• 13:59
  SPEAKER_03: And they have, like, historically also, I
• 14:00
  SPEAKER_01: feel like,
• 14:03
  SPEAKER_03: that, like...
• 14:05
  SPEAKER_03: People in the industry that might have been like Jonah Hill.
• 14:09
  SPEAKER_03: He was on camera and then I know he has directed and produced with them,
• 14:15
  SPEAKER_03: putting him behind the scenes.
• 14:17
  SPEAKER_03: I just think that's a really interesting part of their strategy.
• 14:24
  SPEAKER_03: I just think that they just seem to get cooler and cooler.
• 14:27
  SPEAKER_03: The fact that they're doing this, I don't know.
• 14:29
  SPEAKER_03: What do you guys think?
• 14:31
  SPEAKER_01: Yeah, I totally agree.
• 14:33
  SPEAKER_01: And the Backrooms,
• 14:35
  SPEAKER_01: Megan sent me an article that they are doing a second one officially
• 14:39
  SPEAKER_01: with Kane Parsons, who is there.
• 14:42
  SPEAKER_01: I think he's maybe 20, 21, 22.
• 14:46
  SPEAKER_01: And he's from YouTube.
• 14:48
  SPEAKER_01: Yeah, I totally think they're like creating a new generation of scenophiles.
• 14:53
  SPEAKER_01: And it's like,
• 14:55
  SPEAKER_01: I have seen people walking down the streets of like Manhattan and Brooklyn
• 15:00
  SPEAKER_01: with A24 hats on.
• 15:03
  SPEAKER_01: And you can,
• 15:04
  SPEAKER_01: to your point,
• 15:06
  SPEAKER_01: it does signal like I can get the gist of like the type of media
• 15:11
  SPEAKER_01: and content you consume and therefore what kind of person you are if I see you in
• 15:16
  SPEAKER_01: an A24 hat.
• 15:18
  SPEAKER_01: I can't do that for like Warner Brothers or even Netflix,
• 15:21
  SPEAKER_00: you know?
• 15:23
  SPEAKER_00: Yeah.
• 15:23
  SPEAKER_00: And they've done a good job specifically of courting Gen Z.
• 15:27
  SPEAKER_00: And even though I don't think necessarily they choose their films for
• 15:31
  SPEAKER_00: a Gen Z audience,
• 15:32
  SPEAKER_00: I think they really tailor their marketing towards an internet and Gen Z audience
• 15:36
  SPEAKER_00: that has, like you said, helped create this new generation of cinephiles.
• 15:39
  SPEAKER_00: Because if you are a cinephile,
• 15:41
  SPEAKER_00: most people have their favorite production companies and are like,
• 15:44
  SPEAKER_00: oh, I like focus features.
• 15:46
  SPEAKER_00: So if focus features make something, I tend to like it.
• 15:49
  SPEAKER_00: I think this is the first time A24 is having,
• 15:53
  SPEAKER_00: the first time that Gen Z is having the brand association of like,
• 15:56
  SPEAKER_00: I consistently like this production company and like the stuff that they put out.
• 16:00
  SPEAKER_00: And they're kind of like seen as the cool kids and like the stamp of approval,
• 16:05
  SPEAKER_00: I feel like for, like you were saying, the next generation of cinephiles.
• 16:10
  SPEAKER_00: I think what's so interesting about
• 16:12
  SPEAKER_02: that too is that
• 16:17
  SPEAKER_03: What I'm most curious about with them,
• 16:19
  SPEAKER_03: and I just wonder if it exists anywhere, too, is how their development team works.
• 16:27
  SPEAKER_03: Because so much of it is,
• 16:31
  SPEAKER_03: there's this idea of,
• 16:32
  SPEAKER_03: obviously, homegrown A24 productions, and they're just getting pitches all the time.
• 16:38
  SPEAKER_03: And I'm sure they're the hottest Production company now.
• 16:42
  SPEAKER_03: So the sheer amount of potential projects that they have must be just insane.
• 16:49
  SPEAKER_03: And then it's also this idea of, like, this Nathan Fielder one, it was already produced.
• 16:54
  SPEAKER_03: It was already made.
• 16:55
  SPEAKER_03: You know what I mean?
• 16:56
  SPEAKER_03: Like, I don't think that they, I think that they, like, are, like, distributing it.
• 17:02
  SPEAKER_03: I think he made it all right.
• 17:04
  SPEAKER_03: Or, like, maybe they had some creative input on it.
• 17:09
  SPEAKER_03: Um, I just like,
• 17:10
  SPEAKER_03: I'm so like,
• 17:11
  SPEAKER_03: I would love to like have,
• 17:13
  SPEAKER_03: have a viewpoint in that because this is reminding me,
• 17:16
  SPEAKER_03: Megan, of when we did the strategy for Turner Classic movies.
• 17:23
  SPEAKER_03: And we were looking at like all these different production companies and like,
• 17:27
  SPEAKER_03: so much of it is in the art of the curation.
• 17:30
  SPEAKER_03: Like, and how do you curate for something like this?
• 17:34
  SPEAKER_03: You know what I mean?
• 17:35
  SPEAKER_03: Um, and then obviously their marketing side,
• 17:37
  SPEAKER_03: like, I love what you guys said about the membership thing.
• 17:40
  SPEAKER_03: What makes me sort of curious for them,
• 17:44
  SPEAKER_03: and I don't know if this does exist,
• 17:45
  SPEAKER_03: but when I think of this upcoming film release, it's going to be in theaters.
• 17:50
  SPEAKER_03: So it's like, I wonder if there's going to be viewing parties.
• 17:55
  SPEAKER_03: I wonder if there's a membership component where you get invited
• 18:00
  SPEAKER_03: to somewhere cool that's probably not Soho House anymore,
• 18:03
  SPEAKER_03: but I used to say Soho House,
• 18:06
  SPEAKER_03: where you get to like, What is the IRL component for A24?
• 18:23
  SPEAKER_01: Yeah, it'll be,
• 18:24
  SPEAKER_01: I'm actually like very interested to see what activations they do for this movie
• 18:29
  SPEAKER_01: because now that like culture has some like distance from Elizabeth Holmes,
• 18:34
  SPEAKER_01: like she's been in jail for I want to say three years,
• 18:37
  SPEAKER_01: like we have distance from the damage that she did to people with Theranos,
• 18:42
  SPEAKER_01: but like She did like do actual harm to she gave people false positives
• 18:49
  SPEAKER_01: on like very serious illnesses, false negatives, like it was really serious.
• 18:54
  SPEAKER_01: So Nathan Fielder being like a comedian,
• 18:57
  SPEAKER_01: I'm interested to see how they like toe the line of like the harm she did.
• 19:03
  SPEAKER_01: But.
• 19:04
  SPEAKER_01: Also, fun marketing because that's what they do so well.
• 19:08
  SPEAKER_01: I don't know.
• 19:09
  SPEAKER_01: I feel like it's going to be a bit of a tightrope for them,
• 19:11
  SPEAKER_01: but I'm really excited to see what they do.
• 19:15
  SPEAKER_01: I also feel like Neon is coming up and working its way to be an A24 competitor.
• 19:24
  SPEAKER_01: I feel like I'm seeing more people We could talk about neon movies and we could be
• 19:30
  SPEAKER_01: at a space where people have neon merch and they have a membership.
• 19:34
  SPEAKER_01: They're doing like cool indie movies, a little horror lean.
• 19:39
  SPEAKER_01: I've seen a lot of buzz about the artificial movie starring Andrew Garfield as, what's his name?
• 19:47
  SPEAKER_01: Sam Altman.
• 19:48
  SPEAKER_00: Sam Altman.
• 19:49
  SPEAKER_01: Yeah, open AI.
• 19:51
  SPEAKER_01: So that'll be interesting.
• 19:52
  SPEAKER_01: I think that doesn't come out until Christmas though, but yeah.
• 19:56
  SPEAKER_01: Be fun to watch.
• 19:57
  SPEAKER_01: Okay, second topic that I wanted to talk to you guys about is Charli D'Amelio.
• 20:04
  SPEAKER_01: So we all know she was at one time the most followed user on TikTok.
• 20:09
  SPEAKER_01: She was kind of the queen of TikTok with her dance videos.
• 20:13
  SPEAKER_01: They had a Hulu reality show,
• 20:16
  SPEAKER_01: Hurt Family, similar to what Netflix is doing with the Earl family right now.
• 20:23
  SPEAKER_01: And during that show,
• 20:25
  SPEAKER_01: the biggest tension,
• 20:26
  SPEAKER_01: I watched like a few episodes of it,
• 20:29
  SPEAKER_01: was that she was 16, 17 while it was filming and she was being worked so intensely.
• 20:36
  SPEAKER_01: She was experiencing like very intense burnout.
• 20:40
  SPEAKER_01: And her team had...
• 20:42
  SPEAKER_01: Yeah.
• 21:03
  SPEAKER_01: But it's been like rumored that I think Dumois back in May released a blind item
• 21:10
  SPEAKER_01: that she was suing her parents for stealing money.
• 21:16
  SPEAKER_01: That she earned while working as a TikTok influencer in her teens.
• 21:21
  SPEAKER_01: And this past week, she was on a YouTube show, Feeding Starving Celebs, by Quinlan Blackwell.
• 21:29
  SPEAKER_01: It's very funny.
• 21:30
  SPEAKER_01: She's like an OG Viner.
• 21:32
  SPEAKER_01: So she's been in the game for a while.
• 21:35
  SPEAKER_01: And she asked Charlie how much she made from her very famous Dunkin' Donuts collab.
• 21:41
  SPEAKER_01: And she said, wouldn't I like to know?
• 21:44
  SPEAKER_01: Isn't that the question?
• 21:46
  SPEAKER_01: And it was very like wink, wink, nudge, nudge.
• 21:50
  SPEAKER_01: And since then her parents have come out and said, we didn't.
• 21:54
  SPEAKER_01: She has corrupt management now and they've poisoned her against us and yada, yada, yada.
• 21:59
  SPEAKER_01: But I think it's like this is the first example we've seen of like
• 22:03
  SPEAKER_01: a former child influencer coming out to say,
• 22:09
  SPEAKER_01: My parents mismanaged my money,
• 22:11
  SPEAKER_01: and she's alleging that millions have gone missing,
• 22:14
  SPEAKER_01: and she has no idea where it's gone.
• 22:20
  SPEAKER_03: Can I just ask a quick question before we just...
• 22:25
  SPEAKER_03: She kind of has a little bit fallen off my radar, but has she been doing anything?
• 22:32
  SPEAKER_01: She actually has been on Broadway as a dancer on Broadway for the past few years.
• 22:40
  SPEAKER_01: So she lives in New York now.
• 22:43
  SPEAKER_01: She's on Broadway.
• 22:44
  SPEAKER_01: I think she just finished her run.
• 22:45
  SPEAKER_01: She was on Aunt Juliet as a background dancer for a while.
• 22:49
  SPEAKER_01: And I think she's expressed she just wants to work as a dancer professionally.
• 22:55
  SPEAKER_01: And she still posts videos, but obviously not to the degree she was two years ago.
• 23:04
  SPEAKER_03: Yeah.
• 23:06
  SPEAKER_03: So it's like her cultural equity,
• 23:11
  SPEAKER_03: which is like my favorite term of this chat today,
• 23:16
  SPEAKER_03: I feel like it hasn't been as high more recently.
• 23:21
  SPEAKER_03: Is that fair to say?
• 23:22
  SPEAKER_03: Yeah.
• 23:22
  SPEAKER_03: That's fair to say.
• 23:24
  SPEAKER_03: I don't know.
• 23:25
  SPEAKER_03: Meg, what's your initial reaction to all those?
• 23:29
  SPEAKER_00: Um, I think that she was,
• 23:32
  SPEAKER_00: part of it is because she's taking a step back on,
• 23:34
  SPEAKER_00: and she's on Broadway and stuff,
• 23:35
  SPEAKER_00: and I think part of it is just TikTok isn't as central,
• 23:38
  SPEAKER_00: I feel like,
• 23:39
  SPEAKER_00: as it once was, um,
• 23:41
  SPEAKER_00: and we are not as, like,
• 23:42
  SPEAKER_00: Following the moves of what everybody on the platform is doing in the hype house.
• 23:47
  SPEAKER_00: I think that was such a moment that it's impossible
• 23:50
  SPEAKER_00: to sustain just how popular she was long term.
• 23:54
  SPEAKER_00: But I also think that something that this is all making me think of is the reality TV show and
• 24:02
  SPEAKER_00: I think oftentimes with a reality TV show,
• 24:05
  SPEAKER_00: we like to just pretend that the cameras and the storyline are so natural and a fly
• 24:09
  SPEAKER_00: on the wall.
• 24:10
  SPEAKER_00: And, you know, it's just this is just what happened and unfolded.
• 24:13
  SPEAKER_00: But so much of it is a story that the editors and the producers chose to tell.
• 24:18
  SPEAKER_00: And I feel like they chose to tell the story of Charlie being overworked and like.
• 24:23
  SPEAKER_00: Chose to show her parents in a certain way because of what was happening behind the scenes.
• 24:28
  SPEAKER_00: And so I think that was actually probably a wake-up call for Charlie herself
• 24:33
  SPEAKER_00: of like, this is a problem.
• 24:36
  SPEAKER_00: You know,
• 24:37
  SPEAKER_00: like seeing it back on TV and the Kardashians talk about this all the time,
• 24:39
  SPEAKER_00: like watching it back, I realized this.
• 24:42
  SPEAKER_00: And so this has been kind of in the works for a while of this kind of rift
• 24:46
  SPEAKER_00: with her family and her sister.
• 24:48
  SPEAKER_00: They were fighting also for a while, I feel like.
• 24:51
  SPEAKER_00: So none of this is really surprising.
• 24:53
  SPEAKER_00: What I think is interesting is that she's almost on an Algo press tour
• 24:56
  SPEAKER_00: about this rift with her family where she's going to,
• 24:59
  SPEAKER_00: like she said, to feeding starving celebrities.
• 25:03
  SPEAKER_00: And she's almost trying to like win people back over to like, hey, remember me?
• 25:07
  SPEAKER_00: I'm still relevant.
• 25:08
  SPEAKER_00: This is where I've been and this is why I've been where I've been.
• 25:11
  SPEAKER_00: And it's working.
• 25:12
  SPEAKER_00: I'm getting more Charlie content on my feed than I ever have.
• 25:15
  SPEAKER_00: And I'm getting edits and I'm getting people sympathizing and discussing in
• 25:18
  SPEAKER_00: the comments about her parents.
• 25:20
  SPEAKER_00: And so I think this is very interesting.
• 25:23
  SPEAKER_00: This morning even,
• 25:25
  SPEAKER_00: I got their Vanity Fair lie detector test of Charlie and Dixie that they did
• 25:29
  SPEAKER_00: a few years ago.
• 25:30
  SPEAKER_00: And people were like, it was bad.
• 25:32
  SPEAKER_00: Dixie was jealous of her and didn't want to work with her.
• 25:37
  SPEAKER_00: So the fact that she's got such an extensive archive and
• 25:40
  SPEAKER_00: that she's bringing all this back up again is kind of creating
• 25:43
  SPEAKER_00: a new discourse cycle out of nothing.
• 25:46
  SPEAKER_00: That I think she might ride to her next wave of relevance.
• 25:49
  SPEAKER_00: And I think Duncan should bring back the Charlie meal.
• 25:52
  SPEAKER_00: I think that they should be like, and I don't think they even have to acknowledge anything.
• 25:57
  SPEAKER_00: I think they can just be like, it's back.
• 25:58
  SPEAKER_00: We're doing it again.
• 25:59
  SPEAKER_00: And she can be like,
• 26:01
  SPEAKER_00: take two,
• 26:02
  SPEAKER_00: wink, wink, to kind of play into this narrative without playing into this narrative.
• 26:07
  SPEAKER_01: I think this
• 26:08
  SPEAKER_00: also represents an opportunity for all the brands she's worked with in
• 26:11
  SPEAKER_00: the past to spin the block and do right by her.
• 26:15
  SPEAKER_01: Yeah, one of, I,
• 26:17
  SPEAKER_01: similar to you, Megan,
• 26:18
  SPEAKER_01: have been getting served Charlie's content after not seeing anything from her
• 26:23
  SPEAKER_01: for like a year.
• 26:24
  SPEAKER_01: And the video that I saw was her going into a Dunkin' Donuts to see
• 26:29
  SPEAKER_01: if she could still order her signature drink.
• 26:32
  SPEAKER_01: And the worker there,
• 26:33
  SPEAKER_01: they didn't sell it anymore,
• 26:34
  SPEAKER_01: but the worker was like,
• 26:35
  SPEAKER_01: I still remember how to make it, so I'll just make it for you.
• 26:38
  SPEAKER_01: I saw that too, it was very sweet.
• 26:42
  SPEAKER_01: And it is like, I do believe she is an actual Dunkin' drinker and loves Dunkin'.
• 26:48
  SPEAKER_03: As opposed to one other Dunkin' ambassador?
• 26:51
  SPEAKER_01: Yeah.
• 26:51
  SPEAKER_01: As opposed to maybe the girls and Kylie Jenner.
• 26:57
  SPEAKER_01: So it feels more organic and I feel like
• 27:03
  SPEAKER_00: she was the start of their foray into Gen Z, I think.
• 27:06
  SPEAKER_00: Yeah.
• 27:07
  SPEAKER_01: And it wasn't, I think it was a drink, and then they did merch.
• 27:12
  SPEAKER_01: Like, it was beyond just a coffee.
• 27:16
  SPEAKER_01: Do you?
• 27:18
  SPEAKER_03: So their family, they did a reality show.
• 27:20
  SPEAKER_02: Mm-hmm.
• 27:21
  SPEAKER_03: Is it on anymore or no?
• 27:23
  SPEAKER_01: You could stream it on Hulu.
• 27:24
  SPEAKER_01: But it's not typically happening.
• 27:27
  SPEAKER_01: I think it only had two seasons, maybe three.
• 27:32
  SPEAKER_03: It's just interesting because it's really making me think of Alex Earle.
• 27:38
  SPEAKER_03: I've been watching Earl Meets World.
• 27:39
  SPEAKER_03: I'm only, you guys, it has taken me, like, I'm still on episode one.
• 27:45
  SPEAKER_03: Like, I don't know.
• 27:48
  SPEAKER_03: I don't know if I can, like, stick with this.
• 27:50
  SPEAKER_03: It's, like, sort of hard.
• 27:52
  SPEAKER_03: Have you,
• 27:52
  SPEAKER_03: you know, like,
• 27:53
  SPEAKER_03: what do you guys,
• 27:53
  SPEAKER_03: because it's clearly, like,
• 27:55
  SPEAKER_03: honestly, even,
• 27:56
  SPEAKER_03: I don't know why it's so obvious,
• 27:58
  SPEAKER_03: but it does feel like the Earls are following in the D'Amelio footsteps, right?
• 28:03
  SPEAKER_03: And, like, Raising the profiles of the family and the sister and all of that.
• 28:10
  SPEAKER_03: I'm sure they're just keeping a very close eye on what happened with the D'Amelios
• 28:15
  SPEAKER_03: and how to navigate or maneuver that.
• 28:20
  SPEAKER_03: What do you guys think?
• 28:22
  SPEAKER_01: Having watched the entire show,
• 28:24
  SPEAKER_01: I think Alex is like hungry for it in a way that Charlie was too young to be.
• 28:31
  SPEAKER_01: And Dixie, I think she like her attention was she didn't want to like do anything.
• 28:37
  SPEAKER_01: She like wanted to make music,
• 28:39
  SPEAKER_01: but like didn't want to actually have to work at it, you know, like which.
• 28:43
  SPEAKER_01: I think Alex really is hungry for it.
• 28:47
  SPEAKER_01: She wants the fame.
• 28:49
  SPEAKER_01: She wants the notoriety.
• 28:50
  SPEAKER_01: And I think she's like pretty explicit and blatant about that.
• 28:54
  SPEAKER_01: Ashton, I think it is—she wants a specific kind of— She calls herself the Nepo sister.
• 29:01
  SPEAKER_01: Yeah.
• 29:02
  SPEAKER_01: She's the Nepo sister.
• 29:04
  SPEAKER_01: She wants to be the New York cool girl who's a little bit mysterious and more of
• 29:08
  SPEAKER_01: a model and isn't all out there like Alex is.
• 29:12
  SPEAKER_01: But, I mean, we talked about this, Megan and I, on Tuesday.
• 29:16
  SPEAKER_01: It's—they're following the OGs,
• 29:18
  SPEAKER_01: which is the Kardashians, who, you know, that's the original momager, dadager.
• 29:25
  SPEAKER_03: I've seen this much of her dad in it, and I like him.
• 29:29
  SPEAKER_01: I like what he's like.
• 29:31
  SPEAKER_01: He's very blunt.
• 29:32
  SPEAKER_01: It's interesting.
• 29:33
  SPEAKER_03: I like his style, and I can see why I'd want him on my team.
• 29:40
  SPEAKER_03: He definitely seems kind of cut through the bullshit type of thing.
• 29:45
  SPEAKER_01: Yeah, no, he definitely is.
• 29:48
  SPEAKER_01: And it's, like, attention.
• 29:49
  SPEAKER_01: I think they have, like,
• 29:50
  SPEAKER_01: an episode where he, like,
• 29:52
  SPEAKER_01: has to talk to a therapist because he's too blunt with his family
• 29:58
  SPEAKER_00: and he's not emotional enough for them.
• 30:02
  SPEAKER_00: I think a key difference, though, is, like, how much the parents themselves want to be famous.
• 30:07
  SPEAKER_00: Like,
• 30:07
  SPEAKER_00: I think that is very much an issue with the D'Amelios of that Heidi and Mark want
• 30:12
  SPEAKER_00: to be celebrities,
• 30:13
  SPEAKER_00: whereas TJ,
• 30:14
  SPEAKER_00: I don't get the sense that he wants to like he's successful in his own life.
• 30:19
  SPEAKER_00: He's got his company.
• 30:20
  SPEAKER_00: I feel like it comes from a place of he saw his daughter get taken advantage of by Alex Cooper.
• 30:26
  SPEAKER_00: And then it was like not on my watch and stepped in is like,
• 30:28
  SPEAKER_00: I'm going to I'm going to be protecting you guys from the predatory people
• 30:31
  SPEAKER_00: in this industry.
• 30:32
  SPEAKER_00: What I think is interesting is the Ashley of it all,
• 30:35
  SPEAKER_00: because I think to my point earlier, too, about production.
• 30:39
  SPEAKER_00: Knowing what story they want to tell and what they want to say without saying it.
• 30:43
  SPEAKER_00: I think this show is a bit of kind of the Earl Girls' revenge on Ashley.
• 30:49
  SPEAKER_00: Of like, we have to put up with you.
• 30:51
  SPEAKER_00: You want to be involved?
• 30:52
  SPEAKER_00: Fine.
• 30:53
  SPEAKER_00: Everybody's going to see you for exactly who you are.
• 30:56
  SPEAKER_00: And I think that's where we might get some D'Amelio-style tension from the Earls.
• 31:00
  SPEAKER_00: Because I think Ashley comes off pretty terribly.
• 31:03
  SPEAKER_00: And whoever I think she...
• 31:07
  SPEAKER_00: She is the dad's new wife.
• 31:09
  SPEAKER_00: Remember, she was the Elliot Spitzer mistress.
• 31:14
  SPEAKER_01: Ashley Dupree.
• 31:17
  SPEAKER_01: I was at my mom's house when I was watching it, and she finally heard the name Ashley Dupree.
• 31:23
  SPEAKER_01: And, you know, we're New Yorkers.
• 31:25
  SPEAKER_01: And she was like, is that the Elliot Spitzer girl?
• 31:28
  SPEAKER_01: Why is she on TV?
• 31:29
  SPEAKER_01: I was like, her stepdaughter is an influencer now.
• 31:33
  SPEAKER_00: Yeah.
• 31:34
  SPEAKER_01: Yeah.
• 31:36
  SPEAKER_03: Um, can I,
• 31:38
  SPEAKER_03: it's sort of,
• 31:39
  SPEAKER_03: um, and again, I think this is just for my, like, I'm older and not as in it.
• 31:46
  SPEAKER_03: So it's like more looking at all this and not being in it.
• 31:51
  SPEAKER_03: In the Alex Earl of it all.
• 31:53
  SPEAKER_03: Um, I just feel like she, like, and again, I, you guys follow her way more closely than I do.
• 32:00
  SPEAKER_03: Like, and I know she's very vulnerable on TikTok and she talks about, like,
• 32:03
  SPEAKER_03: feelings, emotions, and, like, she, That's her Get Ready With Me videos and whatnot.
• 32:08
  SPEAKER_03: But, like,
• 32:09
  SPEAKER_03: does she ever, like,
• 32:12
  SPEAKER_03: I feel like the elephant in the room is that her body is just, like, so perfect.
• 32:15
  SPEAKER_03: Like, does she ever talk about, like, plastic surgery or anything?
• 32:19
  SPEAKER_03: Or, like, they talk about...
• 32:22
  SPEAKER_03: I'm just curious.
• 32:23
  SPEAKER_03: Do they talk about it?
• 32:24
  SPEAKER_03: They talked about her boob job.
• 32:26
  SPEAKER_01: Yeah.
• 32:27
  SPEAKER_03: And I'm on episode one and I'm not,
• 32:30
  SPEAKER_03: like, I just say it in that I'm like, is she, does she go there?
• 32:34
  SPEAKER_01: I guess is my question.
• 32:35
  SPEAKER_01: She does a bit.
• 32:36
  SPEAKER_01: And it's interesting,
• 32:37
  SPEAKER_01: her dad paid for half of her boob job because she asked for years and years
• 32:42
  SPEAKER_01: and years.
• 32:43
  SPEAKER_01: And she acknowledges that after I got my boob job,
• 32:47
  SPEAKER_01: she had been posting on TikTok and social media for years.
• 32:51
  SPEAKER_01: After her boob job is when she blew up.
• 32:55
  SPEAKER_01: And she's very aware of that.
• 32:57
  SPEAKER_01: Okay, that's interesting.
• 32:59
  SPEAKER_01: And so is her dad.
• 33:00
  SPEAKER_01: Like, they basically say,
• 33:02
  SPEAKER_01: yeah, the boobs are your brand, or at least a major part of your brand.
• 33:06
  SPEAKER_01: And it's interesting,
• 33:07
  SPEAKER_01: she does get,
• 33:08
  SPEAKER_01: it's probably the most emotional,
• 33:10
  SPEAKER_01: I don't want to spoil too much,
• 33:12
  SPEAKER_01: but her mom has breast cancer,
• 33:15
  SPEAKER_01: had breast cancer, I believe she's in remission now, but...
• 33:19
  SPEAKER_01: The first episode, yeah.
• 33:20
  SPEAKER_01: Yeah, and her and Ashton get tested for the BRCA gene,
• 33:26
  SPEAKER_01: which if you have it,
• 33:28
  SPEAKER_01: it increases the chances that you'll get breast cancer exponentially.
• 33:32
  SPEAKER_01: So it's,
• 33:33
  SPEAKER_01: you know,
• 33:33
  SPEAKER_01: I don't know if it's like ironic or what,
• 33:35
  SPEAKER_01: it's just interesting that her boobs are very blatantly part of her brand.
• 33:40
  SPEAKER_01: And, you know, she, yeah,
• 33:43
  SPEAKER_01: and she's,
• 33:44
  SPEAKER_01: you know,
• 33:44
  SPEAKER_01: the doctor says like,
• 33:47
  SPEAKER_01: A part of the prevention for you as somebody who has tested positive would be like
• 33:52
  SPEAKER_01: a double mastectomy.
• 33:55
  SPEAKER_01: And it's really I think it'll be interesting to like watch how she navigates
• 33:59
  SPEAKER_01: that going forward because she's very like cut and dry.
• 34:04
  SPEAKER_01: She's like, yeah, I didn't blow up until I got my boobs done.
• 34:08
  SPEAKER_03: And then she also recently.
• 34:10
  SPEAKER_00: I love it.
• 34:10
  SPEAKER_00: She also recently got a skinny BBL.
• 34:12
  SPEAKER_00: She has not confirmed this, but it's very obvious.
• 34:16
  SPEAKER_00: Everyone pointed it out.
• 34:17
  SPEAKER_00: And then also she got a BBL.
• 34:20
  SPEAKER_00: They call it a skinny BBL because it's not, you know, like it's very subtle.
• 34:25
  SPEAKER_01: I think it's LK.
• 34:26
  SPEAKER_01: Yes, LK.
• 34:27
  SPEAKER_01: And it's a bit creepy.
• 34:29
  SPEAKER_01: They take fat from corpses and inject it.
• 34:36
  SPEAKER_01: It's for people who are like, how?
• 34:41
  SPEAKER_01: Yeah, it's called skinny BBL because for real BBL,
• 34:45
  SPEAKER_01: you have to have,
• 34:47
  SPEAKER_01: you have to gain weight so that you have enough body fat for them to transfer
• 34:51
  SPEAKER_01: into your butt.
• 34:53
  SPEAKER_01: And so this is an option for people who don't want to gain that weight,
• 34:56
  SPEAKER_01: want to stay thin, but also get a bigger butt.
• 35:00
  SPEAKER_01: So yeah, people like comments, people are like, oh my gosh, like zombie butt and stuff.
• 35:10
  SPEAKER_00: I mean, it is.
• 35:10
  SPEAKER_00: And it could be.
• 35:12
  SPEAKER_00: And then also, she talked a lot about her body when she was doing Dancing with the Stars.
• 35:16
  SPEAKER_00: And I also, like, she's like, this is great.
• 35:19
  SPEAKER_00: This is giving me abs.
• 35:20
  SPEAKER_00: Like, she was very vocal about how she loved what dancing all the time was doing to her body.
• 35:24
  SPEAKER_00: So I think she's very transparent with, like, her body stuff.
• 35:29
  SPEAKER_00: And, like, is like, I'm trying, kind of like Kim, I'm trying really hard to have a perfect body.
• 35:34
  SPEAKER_00: And, like, not, I'm, you know, like, I saw her post about her gym routine the other day.
• 35:37
  SPEAKER_00: So...
• 35:39
  SPEAKER_00: She talks about it.
• 35:40
  SPEAKER_03: It's part of the brand.
• 35:42
  SPEAKER_03: She looks like Barbie.
• 35:43
  SPEAKER_03: She's gorgeous.
• 35:45
  SPEAKER_03: If they did a Barbie, too, they should totally cast her as one of the Barbies.
• 35:49
  SPEAKER_01: Yeah.
• 35:50
  SPEAKER_01: It is interesting.
• 35:51
  SPEAKER_01: Ashton brought up that she would be interested in a boob job, and Alex was like, no.
• 35:58
  SPEAKER_01: She got actually mad at her.
• 36:00
  SPEAKER_01: Like, no, never.
• 36:04
  SPEAKER_01: She was like, oh, I want to watch it for you.
• 36:08
  SPEAKER_00: Like, why can't I do it?
• 36:10
  SPEAKER_00: Yeah.
• 36:11
  SPEAKER_00: It's leaving a little like, no, you can't get the same top as me.
• 36:15
  SPEAKER_01: You can't match.
• 36:19
  SPEAKER_01: But thank you guys so much.
• 36:22
  SPEAKER_01: Such fun convo as always.
• 36:24
  SPEAKER_01: Megan, have the best time.
• 36:27
  SPEAKER_00: I feel like, Emma,
• 36:28
  SPEAKER_00: you don't realize I probably talk to you the most out of anyone just
• 36:30
  SPEAKER_00: because I'm like always working.
• 36:32
  SPEAKER_00: So this is like my friend.
• 36:34
  SPEAKER_00: I'm leaving you guys.
• 36:36
  SPEAKER_01: Very sad.
• 36:38
  SPEAKER_01: I'll still DM you, Steph.
• 36:40
  SPEAKER_01: Okay, cool.
• 36:41
  SPEAKER_01: That you would like.
• 36:42
  SPEAKER_03: Okay, cool.
• 36:45
  SPEAKER_01: Yeah, we can't wait to hear the debrief in a few weeks.
• 36:49
  SPEAKER_01: But thanks, guys, and see
• 36:51
  SPEAKER_03: you around.
• 36:53
  SPEAKER_03: Thank you.
• 36:53
  SPEAKER_03: Bye.
• 36:53
  SPEAKER_03: Bye.