Latest / The Unified Brand - Branding Podcast
How to Create a Category Your Brand Can Own
What if the best way to beat your competition… was to stop competing with them altogether?
In this episode of The Unified Brand Podcast, Chris Outlaw explores category design, the strategy of creating and owning a new market category rather than fighting for attention in an existing one.
Category-leading brands don’t simply differentiate themselves. They redefine the problem, change how customers think about the market, and position their brand as the obvious solution.
Chris breaks down the principles behind category design, including the Magic Triangle of product, company, and narrative, and…
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