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Google's AI Integration Push | Fast Five Shorts · Omni Talk Retail

• 0:00
  Google
• 0:00
  has
• 0:00
  added
• 0:01
  Gemini
• 0:01
  to
• 0:02
  Chrome
• 0:02
  for
• 0:02
  all
• 0:03
  users
• 0:03
  as
• 0:03
  it
• 0:04
  pushes
• 0:04
  to
• 0:04
  bolster
• 0:05
  AI
• 0:06
  search,
• 0:06
  according
• 0:07
  to
• 0:07
  cnbc.
• 0:07
  In
• 0:08
  a
• 0:08
  blog
• 0:08
  post
• 0:08
  on
• 0:08
  Thursday,
• 0:09
  Google
• 0:09
  said
• 0:09
  it's
• 0:10
  rolling
• 0:10
  out
• 0:10
  Gemini
• 0:10
  and
• 0:11
  Chrome
• 0:11
  to
• 0:11
  users
• 0:11
  of
• 0:12
  Mac
• 0:12
  and
• 0:12
  Windows
• 0:12
  computers
• 0:13
  in
• 0:13
  the
• 0:13
  US
• 0:14
  as
• 0:14
  well
• 0:14
  as
• 0:14
  to
• 0:15
  mobile
• 0:15
  devices.
• 0:16
  Users
• 0:16
  will
• 0:16
  be
• 0:17
  able
• 0:17
  to
• 0:17
  ask
• 0:17
  Gemini
• 0:18
  for
• 0:18
  help
• 0:18
  understanding
• 0:19
  the
• 0:19
  contents
• 0:19
  of
• 0:19
  a
• 0:19
  particular
• 0:20
  web
• 0:20
  page,
• 0:21
  work
• 0:21
  across
• 0:21
  tabs,
• 0:22
  or
• 0:22
  do
• 0:22
  more
• 0:23
  within
• 0:23
  a
• 0:23
  single
• 0:23
  tab,
• 0:24
  such
• 0:24
  as
• 0:24
  schedule
• 0:25
  a
• 0:25
  meeting
• 0:25
  for
• 0:26
  or
• 0:26
  search
• 0:27
  for
• 0:27
  a
• 0:27
  YouTube
• 0:27
  video.
• 0:29
  Mohit,
• 0:29
  we're
• 0:29
  going
• 0:30
  back
• 0:30
  to
• 0:30
  you
• 0:30
  here.
• 0:30
  How
• 0:30
  are
• 0:31
  you
• 0:31
  advising
• 0:32
  the
• 0:32
  retailers
• 0:33
  that
• 0:33
  you're
• 0:33
  working
• 0:33
  with
• 0:34
  to
• 0:34
  approach
• 0:35
  generative
• 0:36
  engine
• 0:36
  optimization?
• 0:37
  Are
• 0:37
  they
• 0:37
  focusing
• 0:38
  on
• 0:38
  one
• 0:38
  engine?
• 0:39
  Are
• 0:39
  they
• 0:39
  diversifying?
• 0:41
  What
• 0:41
  do
• 0:41
  you
• 0:41
  recommend?
• 0:43
  Sure.
• 0:44
  I
• 0:44
  mean,
• 0:44
  listen,
• 0:44
  this
• 0:44
  is,
• 0:45
  this
• 0:45
  is
• 0:45
  a
• 0:45
  very
• 0:45
  evolving
• 0:47
  space,
• 0:47
  right?
• 0:47
  I
• 0:48
  mean,
• 0:48
  we
• 0:48
  all
• 0:48
  know
• 0:49
  the
• 0:49
  traditional
• 0:50
  search
• 0:51
  engines
• 0:51
  have
• 0:53
  control
• 0:53
  more
• 0:54
  than
• 0:54
  90%
• 0:54
  of
• 0:55
  distribution
• 0:55
  points
• 0:56
  as
• 0:56
  it
• 0:56
  comes
• 0:56
  to
• 0:56
  search,
• 0:58
  which
• 0:58
  is
• 0:58
  happening
• 0:59
  on
• 0:59
  the
• 0:59
  Internet.
• 1:00
  What
• 1:00
  is
• 1:00
  fundamentally
• 1:01
  changing
• 1:01
  is
• 1:03
  instead
• 1:03
  of
• 1:03
  consumer
• 1:04
  searching
• 1:04
  for
• 1:04
  it,
• 1:04
  you
• 1:05
  are
• 1:05
  replacing
• 1:05
  it
• 1:05
  with
• 1:06
  AI
• 1:06
  doing
• 1:07
  that
• 1:07
  search
• 1:07
  for
• 1:07
  you.
• 1:08
  Right.
• 1:08
  So
• 1:09
  got
• 1:09
  multiple
• 1:09
  platforms
• 1:10
  out
• 1:10
  there,
• 1:10
  Gemini
• 1:11
  being
• 1:12
  one
• 1:12
  of
• 1:12
  them,
• 1:13
  you
• 1:13
  know,
• 1:14
  Perplexity,
• 1:15
  chatgpt,
• 1:16
  other
• 1:16
  important
• 1:17
  ones.
• 1:17
  Right.
• 1:19
  So
• 1:19
  the
• 1:19
  question
• 1:20
  is
• 1:20
  less
• 1:21
  about
• 1:21
  the
• 1:21
  platform.
• 1:23
  In
• 1:23
  my
• 1:24
  mind,
• 1:24
  the
• 1:24
  question
• 1:24
  is
• 1:25
  more
• 1:25
  around
• 1:25
  how
• 1:26
  do
• 1:26
  you
• 1:26
  tap
• 1:26
  this
• 1:26
  opportunity?
• 1:27
  I
• 1:27
  think
• 1:28
  there
• 1:28
  are
• 1:28
  probably
• 1:29
  three
• 1:29
  key
• 1:30
  steps
• 1:30
  to
• 1:30
  think
• 1:31
  about
• 1:31
  that.
• 1:32
  The
• 1:32
  one
• 1:32
  is
• 1:33
  how
• 1:34
  do
• 1:34
  you
• 1:35
  think
• 1:36
  about
• 1:36
  what
• 1:37
  is
• 1:37
  your
• 1:37
  strategy
• 1:38
  around
• 1:39
  generative
• 1:39
  optimization?
• 1:41
  That
• 1:42
  kind
• 1:42
  of
• 1:43
  starts
• 1:43
  with
• 1:46
  thinking
• 1:47
  about,
• 1:48
  similar
• 1:49
  to
• 1:50
  the
• 1:50
  back
• 1:50
  wiring
• 1:51
  you
• 1:51
  had
• 1:51
  in
• 1:51
  search
• 1:51
  engine
• 1:52
  optimization,
• 1:52
  it's
• 1:53
  thinking
• 1:53
  through
• 1:53
  your
• 1:54
  platform,
• 1:54
  your
• 1:54
  content,
• 1:55
  and
• 1:55
  then
• 1:56
  tying
• 1:56
  it
• 1:56
  into
• 1:57
  different
• 1:57
  platforms
• 1:58
  with
• 1:58
  specific
• 2:01
  languages
• 2:01
  and
• 2:02
  words
• 2:02
  and
• 2:03
  metadata
• 2:04
  there.
• 2:05
  The
• 2:05
  second
• 2:05
  element
• 2:06
  to
• 2:06
  this
• 2:06
  is
• 2:07
  really
• 2:07
  finding
• 2:09
  highly
• 2:10
  cited
• 2:10
  publishers
• 2:11
  and
• 2:11
  then
• 2:11
  optimizing
• 2:12
  your
• 2:12
  content,
• 2:13
  because
• 2:13
  that's
• 2:13
  where
• 2:14
  generative
• 2:15
  AI
• 2:15
  will
• 2:16
  pick
• 2:16
  from
• 2:16
  and
• 2:16
  prioritize
• 2:19
  when
• 2:19
  they're
• 2:19
  kind
• 2:19
  of
• 2:19
  doing
• 2:19
  their
• 2:20
  algorithms
• 2:20
  and
• 2:21
  searching
• 2:21
  through
• 2:22
  all
• 2:22
  the
• 2:23
  content
• 2:23
  out
• 2:23
  there.
• 2:24
  And
• 2:24
  the
• 2:24
  third
• 2:24
  element
• 2:25
  to
• 2:25
  that
• 2:25
  is
• 2:27
  for
• 2:27
  most
• 2:28
  of
• 2:28
  the
• 2:28
  people,
• 2:29
  the
• 2:29
  question
• 2:29
  is
• 2:31
  which
• 2:32
  platforms
• 2:32
  will
• 2:32
  really
• 2:33
  get
• 2:33
  adopted
• 2:33
  and
• 2:34
  who's
• 2:34
  going
• 2:34
  to
• 2:34
  win
• 2:34
  in
• 2:34
  that
• 2:35
  space.
• 2:35
  So
• 2:36
  continue
• 2:36
  to
• 2:36
  test
• 2:36
  and
• 2:37
  learn
• 2:37
  and
• 2:37
  pilot
• 2:38
  with
• 2:38
  the
• 2:39
  promising
• 2:39
  ones
• 2:40
  and
• 2:41
  see
• 2:41
  where,
• 2:42
  where
• 2:42
  this
• 2:42
  would
• 2:43
  fall.
• 2:44
  That's
• 2:44
  for,
• 2:45
  I
• 2:45
  would
• 2:45
  say,
• 2:45
  most
• 2:46
  of
• 2:46
  the
• 2:46
  retailers
• 2:47
  and
• 2:47
  brands.
• 2:48
  Now,
• 2:48
  we
• 2:49
  all
• 2:49
  know
• 2:49
  there
• 2:49
  are
• 2:49
  exceptions
• 2:50
  to
• 2:50
  this
• 2:50
  in
• 2:51
  terms
• 2:51
  of
• 2:51
  either
• 2:52
  Rufus
• 2:53
  from
• 2:53
  Amazon
• 2:53
  or
• 2:54
  Sparky
• 2:54
  from
• 2:55
  Walmart,
• 2:55
  which
• 2:55
  again,
• 2:56
  very
• 2:56
  different
• 2:57
  scale.
• 2:57
  So
• 2:57
  they're
• 2:58
  going
• 2:58
  to
• 2:58
  kind
• 2:58
  of
• 2:58
  invest
• 2:59
  and
• 2:59
  build
• 2:59
  the
• 2:59
  capability
• 3:00
  where
• 3:00
  they
• 3:00
  can
• 3:00
  own
• 3:01
  the
• 3:01
  consumer
• 3:01
  as
• 3:02
  well
• 3:02
  as
• 3:04
  the
• 3:04
  back
• 3:05
  platform
• 3:05
  and
• 3:05
  the
• 3:05
  engine.
• 3:06
  So
• 3:07
  definitely
• 3:08
  very
• 3:08
  exciting
• 3:11
  lot
• 3:11
  to
• 3:11
  kind
• 3:12
  of
• 3:12
  unpack
• 3:12
  here.
• 3:13
  So,
• 3:14
  you
• 3:14
  know,
• 3:15
  the
• 3:15
  headline
• 3:15
  is
• 3:15
  going
• 3:16
  to
• 3:16
  be
• 3:16
  start
• 3:16
  preparing
• 3:17
  for
• 3:17
  it.
• 3:18
  Right.
• 3:18
  Test
• 3:18
  and
• 3:19
  Learn
• 3:19
  pilot
• 3:20
  and
• 3:20
  be
• 3:21
  prepared
• 3:21
  for
• 3:21
  the
• 3:22
  future
• 3:22
  because
• 3:22
  this
• 3:22
  is
• 3:23
  coming
• 3:23
  really
• 3:23
  fast.
• 3:24
  Yeah.
• 3:25
  Chris,
• 3:25
  are
• 3:25
  you
• 3:26
  in
• 3:26
  alignment
• 3:27
  with
• 3:27
  kind
• 3:28
  of
• 3:28
  Mohit's
• 3:28
  suggestion
• 3:29
  where,
• 3:30
  you
• 3:30
  know,
• 3:30
  it's
• 3:30
  preparing
• 3:31
  in
• 3:31
  general
• 3:32
  for
• 3:32
  the
• 3:32
  future
• 3:32
  of
• 3:33
  geo
• 3:34
  and
• 3:34
  AI
• 3:35
  search,
• 3:35
  or
• 3:36
  would
• 3:36
  you
• 3:36
  be
• 3:37
  sticking
• 3:37
  to
• 3:38
  like,
• 3:38
  like
• 3:38
  Google
• 3:38
  has
• 3:39
  a
• 3:39
  real
• 3:39
  right
• 3:39
  to
• 3:39
  win
• 3:39
  here.
• 3:40
  We
• 3:40
  should
• 3:40
  be
• 3:41
  focused
• 3:41
  on
• 3:41
  there
• 3:41
  and
• 3:41
  backing
• 3:42
  into
• 3:43
  other,
• 3:43
  other
• 3:44
  search
• 3:44
  engines.
• 3:45
  Yeah,
• 3:46
  no,
• 3:46
  I
• 3:46
  think
• 3:46
  I
• 3:46
  agree
• 3:46
  with
• 3:46
  them
• 3:47
  100%.
• 3:47
  Yeah,
• 3:47
  I'd
• 3:48
  be
• 3:48
  diversified.
• 3:48
  I
• 3:48
  don't
• 3:49
  see
• 3:49
  how
• 3:49
  you,
• 3:49
  I
• 3:49
  don't
• 3:49
  see
• 3:49
  how
• 3:50
  you
• 3:50
  cannot
• 3:50
  be,
• 3:50
  honestly,
• 3:51
  because
• 3:51
  I
• 3:51
  don't
• 3:51
  think
• 3:51
  we
• 3:51
  have
• 3:52
  any
• 3:52
  idea
• 3:53
  where
• 3:53
  users
• 3:53
  are
• 3:53
  going
• 3:54
  to
• 3:54
  gravitate
• 3:54
  towards
• 3:54
  in
• 3:55
  the
• 3:55
  long
• 3:55
  run.
• 3:55
  And
• 3:55
  to
• 3:56
  place
• 3:56
  your
• 3:56
  bets
• 3:56
  on
• 3:56
  any
• 3:56
  one
• 3:57
  or
• 3:57
  any
• 3:57
  two
• 3:57
  is,
• 3:58
  seems
• 3:58
  kind
• 3:59
  of
• 3:59
  foolhardy
• 3:59
  to
• 4:00
  me
• 4:00
  in
• 4:00
  a
• 4:00
  lot
• 4:00
  of
• 4:00
  ways.
• 4:00
  But
• 4:01
  you
• 4:02
  know,
• 4:02
  and
• 4:02
  based
• 4:02
  on
• 4:02
  the,
• 4:03
  I
• 4:03
  think
• 4:03
  the
• 4:03
  interesting
• 4:04
  part
• 4:04
  of
• 4:04
  this
• 4:04
  story
• 4:04
  too
• 4:04
  is
• 4:05
  based
• 4:05
  on
• 4:05
  the
• 4:05
  data
• 4:05
  we
• 4:05
  shared
• 4:05
  in
• 4:06
  the
• 4:06
  show
• 4:06
  last
• 4:06
  week,
• 4:08
  the
• 4:08
  other
• 4:08
  generative
• 4:08
  engines
• 4:09
  have
• 4:09
  clearly
• 4:09
  been
• 4:09
  taking
• 4:10
  share
• 4:10
  from
• 4:10
  Google.
• 4:11
  And
• 4:12
  so
• 4:12
  this
• 4:12
  seems
• 4:12
  like
• 4:13
  a
• 4:13
  play,
• 4:13
  this
• 4:13
  seems
• 4:14
  like
• 4:14
  a
• 4:14
  UX
• 4:14
  play
• 4:15
  to
• 4:15
  me
• 4:15
  from
• 4:15
  Google
• 4:17
  because
• 4:17
  they're
• 4:17
  motivated
• 4:18
  to
• 4:18
  get
• 4:18
  people
• 4:19
  who
• 4:19
  are
• 4:19
  using
• 4:20
  their
• 4:20
  browser
• 4:20
  day
• 4:20
  to
• 4:21
  day,
• 4:21
  possibly
• 4:21
  from
• 4:21
  a
• 4:22
  work
• 4:22
  standpoint
• 4:23
  to
• 4:23
  interact
• 4:24
  with
• 4:24
  the
• 4:24
  generative
• 4:24
  AI
• 4:25
  capabilities
• 4:25
  in
• 4:26
  a
• 4:26
  different
• 4:26
  way
• 4:26
  than
• 4:26
  we're
• 4:27
  accustomed
• 4:27
  to
• 4:27
  via
• 4:28
  just
• 4:29
  going
• 4:29
  and
• 4:29
  opening
• 4:30
  up
• 4:30
  a
• 4:30
  separate
• 4:30
  window
• 4:31
  with
• 4:32
  ChatGPT
• 4:32
  or
• 4:33
  Claude
• 4:33
  or
• 4:33
  whatever.
• 4:34
  So
• 4:34
  that's,
• 4:35
  that's
• 4:35
  kind
• 4:35
  of
• 4:35
  the
• 4:36
  way
• 4:36
  I
• 4:36
  think
• 4:36
  about
• 4:36
  this.
• 4:37
  They're
• 4:37
  trying
• 4:37
  to
• 4:37
  get
• 4:37
  into
• 4:38
  the
• 4:38
  day
• 4:38
  in
• 4:38
  the
• 4:38
  life
• 4:39
  of
• 4:39
  the
• 4:39
  average
• 4:39
  user
• 4:39
  differently
• 4:40
  and
• 4:40
  that's
• 4:40
  going
• 4:40
  to
• 4:40
  be,
• 4:41
  still
• 4:41
  going
• 4:41
  to
• 4:41
  be
• 4:41
  a
• 4:42
  tough
• 4:42
  game
• 4:42
  potentially.
• 4:43
  So
• 4:43
  yeah,
• 4:43
  I
• 4:44
  think
• 4:44
  you
• 4:44
  have
• 4:44
  to
• 4:44
  diversify
• 4:45
  your
• 4:45
  bets.
• 4:45
  Net
• 4:45
  Net.
• 4:46
  Yeah,
• 4:46
  I
• 4:46
  mean,
• 4:46
  I
• 4:47
  think
• 4:47
  this
• 4:47
  is
• 4:47
  a
• 4:47
  huge
• 4:47
  chess
• 4:48
  move
• 4:48
  by
• 4:48
  Google
• 4:49
  and
• 4:50
  something
• 4:50
  they
• 4:50
  had
• 4:51
  to
• 4:51
  do
• 4:51
  to
• 4:51
  stay
• 4:51
  in
• 4:52
  here.
• 4:52
  Because
• 4:53
  you're
• 4:53
  right,
• 4:53
  Chris,
• 4:54
  what
• 4:54
  you're
• 4:54
  talking
• 4:54
  about,
• 4:54
  I
• 4:54
  mean
• 4:55
  they
• 4:55
  do
• 4:55
  have
• 4:55
  visibility
• 4:56
  into
• 4:57
  all
• 4:57
  of
• 4:57
  our
• 4:57
  behaviors.
• 4:58
  I
• 4:58
  think
• 4:58
  if
• 4:58
  you
• 4:59
  look
• 4:59
  at
• 4:59
  them
• 4:59
  as
• 4:59
  a,
• 5:00
  as
• 5:00
  who's
• 5:00
  the
• 5:01
  strongest
• 5:01
  contender
• 5:02
  right
• 5:02
  now
• 5:02
  in
• 5:03
  this
• 5:03
  market.
• 5:03
  I
• 5:03
  do
• 5:04
  feel
• 5:04
  like
• 5:04
  Google
• 5:05
  is
• 5:05
  still,
• 5:05
  still
• 5:05
  that,
• 5:06
  that
• 5:06
  place
• 5:07
  where
• 5:07
  not
• 5:08
  only
• 5:08
  are
• 5:08
  people
• 5:09
  still
• 5:09
  going
• 5:09
  of
• 5:09
  the
• 5:09
  older
• 5:10
  generations,
• 5:10
  you
• 5:11
  know,
• 5:11
  for
• 5:11
  product
• 5:11
  searches,
• 5:12
  but
• 5:12
  it's
• 5:13
  also
• 5:13
  a
• 5:13
  place
• 5:13
  where
• 5:14
  people
• 5:14
  are
• 5:14
  going
• 5:15
  among
• 5:15
  Gen
• 5:15
  Z
• 5:15
  and
• 5:16
  Gen
• 5:16
  Alpha.
• 5:16
  Like
• 5:16
  the
• 5:16
  research
• 5:17
  we
• 5:17
  saw
• 5:17
  last
• 5:17
  week
• 5:18
  to
• 5:18
  do
• 5:19
  these
• 5:20
  AI
• 5:20
  based,
• 5:21
  language
• 5:21
  based
• 5:22
  searches
• 5:23
  and
• 5:23
  if
• 5:23
  Google
• 5:24
  can
• 5:24
  tie
• 5:24
  in
• 5:25
  my
• 5:25
  calendar,
• 5:26
  my
• 5:26
  emails,
• 5:27
  my,
• 5:27
  you
• 5:28
  know,
• 5:28
  my
• 5:28
  search
• 5:29
  history
• 5:29
  and
• 5:30
  they
• 5:30
  can
• 5:31
  also
• 5:31
  enable
• 5:31
  shopping
• 5:32
  right
• 5:32
  in
• 5:33
  that
• 5:33
  same
• 5:33
  spot,
• 5:33
  if
• 5:34
  they
• 5:34
  can
• 5:34
  be
• 5:34
  the
• 5:34
  first
• 5:34
  one
• 5:35
  to
• 5:35
  do
• 5:35
  transactions
• 5:36
  in
• 5:36
  this
• 5:36
  space,
• 5:36
  I
• 5:36
  think
• 5:37
  is
• 5:37
  a
• 5:37
  real.
• 5:38
  That's
• 5:38
  where
• 5:38
  I
• 5:39
  would
• 5:39
  say
• 5:39
  you
• 5:40
  need
• 5:40
  to
• 5:40
  start
• 5:40
  going
• 5:40
  heads
• 5:41
  down
• 5:41
  on
• 5:41
  Google
• 5:41
  again
• 5:42
  because
• 5:42
  that's
• 5:42
  the
• 5:43
  real
• 5:43
  game
• 5:43
  changer
• 5:44
  when
• 5:44
  we're
• 5:45
  looking
• 5:45
  at
• 5:45
  the
• 5:45
  evolution
• 5:46
  of
• 5:46
  all
• 5:46
  of
• 5:46
  these.
• 5:46
  But
• 5:47
  they
• 5:47
  are
• 5:47
  all
• 5:48
  working
• 5:48
  on
• 5:48
  those
• 5:49
  components
• 5:49
  too.
• 5:50
  But
• 5:50
  if
• 5:50
  Google
• 5:51
  can
• 5:51
  do
• 5:51
  it
• 5:51
  and
• 5:51
  if
• 5:52
  they
• 5:52
  can
• 5:52
  stay
• 5:52
  above
• 5:52
  board
• 5:53
  with
• 5:53
  regulations
• 5:54
  and,
• 5:54
  and
• 5:55
  that
• 5:56
  then
• 5:56
  they
• 5:56
  think
• 5:57
  they're
• 5:57
  in
• 5:57
  a
• 5:57
  real
• 5:57
  good
• 5:57
  position.
• 5:58
  But
• 5:58
  Joanna,
• 5:59
  let's
• 5:59
  get
• 5:59
  your
• 5:59
  thoughts
• 6:00
  to
• 6:00
  close
• 6:00
  on
• 6:00
  this
• 6:00
  one.
• 6:02
  I
• 6:02
  mean,
• 6:02
  yes,
• 6:03
  diversify,
• 6:04
  you
• 6:04
  have
• 6:04
  to.
• 6:04
  I
• 6:05
  agree.
• 6:05
  And
• 6:06
  the
• 6:06
  ability
• 6:07
  to
• 6:07
  transact
• 6:07
  from
• 6:07
  this
• 6:08
  is
• 6:08
  sort
• 6:09
  of
• 6:09
  the
• 6:09
  last
• 6:10
  puzzle
• 6:10
  piece
• 6:11
  to
• 6:12
  making
• 6:12
  this,
• 6:13
  you
• 6:13
  know,
• 6:13
  truly,
• 6:14
  truly
• 6:14
  game
• 6:14
  changing.
• 6:15
  I
• 6:15
  think
• 6:15
  some
• 6:15
  of
• 6:15
  the
• 6:16
  early
• 6:16
  research
• 6:16
  that
• 6:17
  we're
• 6:17
  seeing
• 6:17
  says
• 6:18
  that
• 6:19
  Traffic
• 6:20
  from
• 6:21
  these
• 6:21
  LLMs
• 6:22
  convert
• 6:23
  7x
• 6:24
  to
• 6:24
  traditional
• 6:24
  search.
• 6:25
  So
• 6:25
  you
• 6:25
  want
• 6:26
  to
• 6:26
  be
• 6:26
  in
• 6:27
  these
• 6:27
  results.
• 6:28
  So
• 6:28
  I
• 6:28
  think,
• 6:29
  I
• 6:29
  think
• 6:29
  what
• 6:29
  Mohit
• 6:30
  was
• 6:30
  highlighting
• 6:30
  around,
• 6:31
  you
• 6:32
  know,
• 6:32
  having
• 6:32
  really
• 6:33
  compelling
• 6:33
  content
• 6:34
  that's
• 6:35
  highly
• 6:35
  cited
• 6:36
  on
• 6:36
  reputable
• 6:37
  trusted
• 6:38
  sites,
• 6:39
  where
• 6:39
  you're
• 6:39
  getting
• 6:40
  those
• 6:40
  mentions
• 6:41
  is
• 6:41
  going
• 6:41
  to
• 6:42
  help
• 6:42
  you
• 6:42
  make
• 6:43
  it
• 6:43
  into
• 6:43
  the
• 6:43
  results
• 6:44
  that
• 6:44
  these
• 6:45
  models
• 6:45
  are
• 6:45
  looking
• 6:46
  at
• 6:46
  anyway.
• 6:47
  And
• 6:48
  so
• 6:48
  right
• 6:48
  now
• 6:48
  I
• 6:48
  think
• 6:48
  you've
• 6:49
  got
• 6:49
  a
• 6:49
  budget
• 6:49
  for
• 6:49
  it.
• 6:50
  You've
• 6:50
  got
• 6:50
  to
• 6:50
  know
• 6:50
  it's
• 6:51
  coming.
• 6:51
  But
• 6:51
  you
• 6:51
  cannot
• 6:52
  lose
• 6:52
  the
• 6:52
  site
• 6:53
  for
• 6:53
  the
• 6:54
  compelling
• 6:54
  content
• 6:54
  that's
• 6:55
  going
• 6:55
  to
• 6:55
  get
• 6:55
  those
• 6:55
  mentions
• 6:55
  and
• 6:56
  get
• 6:56
  you
• 6:56
  on
• 6:56
  that
• 6:56
  page
• 6:57
  and
• 6:57
  get
• 6:57
  that,
• 6:58
  that
• 6:58
  conversion
• 6:58
  rate.
• 6:59
  100%.
• 7:00
  That's
• 7:00
  great.
• 7:01
  The
• 7:01
  last
• 7:01
  thing
• 7:01
  which
• 7:01
  I
• 7:01
  would
• 7:02
  add
• 7:02
  here,
• 7:02
  which
• 7:02
  we
• 7:02
  have
• 7:02
  not
• 7:03
  talked
• 7:03
  about
• 7:03
  is
• 7:04
  listen,
• 7:04
  there
• 7:04
  was
• 7:05
  at
• 7:05
  least
• 7:05
  $100
• 7:06
  billion,
• 7:06
  if
• 7:06
  not
• 7:07
  more
• 7:07
  in
• 7:08
  search
• 7:08
  engine
• 7:08
  optimization
• 7:09
  which
• 7:10
  was
• 7:10
  being
• 7:10
  spent
• 7:10
  by
• 7:11
  retail
• 7:11
  just
• 7:11
  in
• 7:11
  the
• 7:12
  US
• 7:12
  Alone.
• 7:12
  Right.
• 7:13
  So
• 7:13
  you're
• 7:13
  going
• 7:14
  to
• 7:14
  take
• 7:14
  a
• 7:14
  lot
• 7:14
  of
• 7:14
  those
• 7:14
  funds
• 7:15
  and
• 7:15
  you
• 7:15
  need
• 7:15
  to
• 7:16
  redirect.
• 7:17
  Right.
• 7:17
  So
• 7:17
  this
• 7:17
  is
• 7:18
  not
• 7:18
  about
• 7:19
  more
• 7:20
  money
• 7:20
  or
• 7:20
  more
• 7:20
  budgets
• 7:21
  kind
• 7:21
  of,
• 7:21
  you
• 7:21
  know,
• 7:22
  being
• 7:22
  put
• 7:23
  to
• 7:23
  the
• 7:23
  task
• 7:23
  here,
• 7:23
  but
• 7:24
  redirecting
• 7:24
  some
• 7:24
  of
• 7:25
  those
• 7:25
  funds
• 7:25
  towards
• 7:26
  where
• 7:26
  the
• 7:26
  market
• 7:27
  and
• 7:27
  the
• 7:27
  consumer
• 7:27
  is
• 7:28
  heading.
• 7:30
  That's
• 7:30
  really
• 7:30
  interesting
• 7:30
  too,
• 7:31
  Moet,
• 7:31
  because
• 7:31
  in
• 7:31
  a
• 7:31
  lot
• 7:32
  of
• 7:32
  ways
• 7:32
  on
• 7:33
  some
• 7:33
  of
• 7:35
  the
• 7:35
  ability,
• 7:36
  you
• 7:36
  can't
• 7:36
  even
• 7:36
  spend
• 7:37
  that
• 7:37
  in
• 7:37
  the
• 7:37
  way
• 7:38
  that
• 7:38
  you
• 7:38
  would
• 7:38
  on
• 7:38
  Google
• 7:39
  with
• 7:39
  some
• 7:39
  of
• 7:39
  the
• 7:39
  engines
• 7:40
  right
• 7:40
  now.
• 7:40
  So
• 7:41
  yes,
• 7:41
  you're
• 7:41
  having
• 7:41
  to
• 7:42
  do
• 7:42
  it
• 7:42
  more
• 7:42
  as
• 7:42
  an
• 7:42
  investment.
• 7:42
  And
• 7:43
  how
• 7:43
  do
• 7:43
  you
• 7:43
  get
• 7:43
  prepared
• 7:44
  for
• 7:44
  that
• 7:44
  day?
• 7:45
  That's
• 7:45
  really
• 7:45
  interesting
• 7:45
  too.