Latest / Locked On Big 12 | Daily College Football & Basketball Podcast
BOOM: Big 12, BYU SHATTER TV Viewership In Pop-Tarts Bowl, CRUSH SEC, World Series, NBA Championship
The BYU Cougars’ appearance in the Pop-Tarts Bowl didn't just provide a postseason highlight; it delivered a definitive statistical statement to the College Football Playoff committee and the national media. While critics often dismiss the Big 12 as a "regional" league in the wake of realignment, the massive viewership numbers generated by BYU prove that the Cougars remain one of the few true national brands in the sport. The game became one of the most-watched non-playoff bowls of the season, peaking with an audience that rivaled traditional New Year’s Six matchups.
This surge in viewership…
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