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EP358 Accidentally Successful: The Hidden Risk Behind Business Growth · Profit With A Plan

• 0:06
  Marcia Riner | Profit Booster®: Your business can be growing and still be more fragile than you may realize. If you can't clearly explain why your customers choose you, what's driving your growth, or which parts of your business are actually creating the results, one small change can knock everything off course.
• 0:25
  Marcia Riner | Profit Booster®: In this episode of Profit with a Plan, we're going to be talking about the danger of being accidentally successful, and how to recognize it, and how to turn what is already working into positioning strategy that you can actually repeat
• 0:41
  Marcia Riner | Profit Booster®: protect, and grow. Because growth is a lot more valuable when you know what's actually causing it.
• 0:51
  Marcia Riner | Profit Booster®: Hey, entrepreneurs, are you working too hard for too little profit? Well, welcome to Profit with a Plan podcast, the podcast where we help business owners grow smarter, increase profitability, and build a company that's worth more, whether you plan to keep it or sell it.
• 1:06
  Marcia Riner | Profit Booster®: I'm Marcia Riner, Business Growth Strategist and the Profit Booster behind Infinite PROFIT. Each week, I bring practical strategies, expert insights, and real-world steps to help you grow revenue, improve margins, and build a stronger business.
• 1:22
  Marcia Riner | Profit Booster®: This episode is brought to you by Infinite Profit, where we… where strategy turns into profitable growth.
• 1:28
  Marcia Riner | Profit Booster®: But before we jump in, I have something special for you.
• 1:31
  Marcia Riner | Profit Booster®: If your revenue has plateaued, or your marketing is just not producing the return it should, go get your free Profit Booster Growth Map.
• 1:41
  Marcia Riner | Profit Booster®: In just a couple of minutes, it'll help you identify where to bring in more qualified clients, and where those profit leaks may be costing you more money than you realize.
• 1:50
  Marcia Riner | Profit Booster®: Go get yours after the show at ProfitBooster.biz. And by the way, there's no sales call required.
• 1:57
  Marcia Riner | Profit Booster®: Alright, let's jump into today's conversation.
• 2:00
  Marcia Riner | Profit Booster®: My guest today is Joel Miller. Joel is the co-founder of The Sky Floor, a boutique digital marketing agency he has run with his identical twin brother for nearly 18 years. Joel works with service businesses that are growing, but can't clearly explain what is driving that growth.
• 2:19
  Marcia Riner | Profit Booster®: He helps business owners uncover the positioning model underneath the results, so that they can protect what's working and make smarter decisions and grow with more intention.
• 2:31
  Marcia Riner | Profit Booster®: His clients have seen stronger lead flow and sustained revenue growth and marketing that finally reflects the business they have actually built.
• 2:41
  Marcia Riner | Profit Booster®: Welcome to Profit with a Plan, Joel! I'm excited to have you on!
• 2:44
  Joel Miller: Thanks so much for having me, it's great to be here.
• 2:47
  Marcia Riner | Profit Booster®: Yeah, okay, so number one guess, how do I know it's you and not your brother?
• 2:50
  Joel Miller: Yeah, right? Well, we haven't met him yet, so that's… I guess we could switch places, but I'm not sure what it would prove or help, but people always ask, like, did you switch places in school? And we did once.
• 3:01
  Joel Miller: And our teachers knew, but played along, so I guess…
• 3:04
  Marcia Riner | Profit Booster®: Wow.
• 3:05
  Marcia Riner | Profit Booster®: Nice, nice. So, you know, I mean, I am obviously not a twin. I mean, I couldn't imagine having two of me out there. That would, that would shake the world, for sure. But, so how is it working with your brother? I mean, I know that, I worked with my mom for a period of time, and it was, challenging, we'll say.
• 3:25
  Joel Miller: That sounds like the diplomatic response.
• 3:28
  Joel Miller: We love it. I mean, I think if we didn't, we wouldn't be doing it, and I know some twins are like, they have to be so different from each other, and… and then not because of that, but which chicken or the egg came first, I don't know. But they wouldn't… they wouldn't work together well, right? But we… we love it. I think we're…
• 3:45
  Joel Miller: We see the world, similarly enough.
• 3:47
  Joel Miller: that we work very well together, but differently enough that we actually can push our perspectives to the benefit of our clients, so it really works well.
• 3:56
  Marcia Riner | Profit Booster®: I like that. I like that, you know, because we all have different viewpoints and angles, and… which is why consulting and helping businesses from, like, an outsider viewpoint is so valuable, but now you're getting that double stack, so I think that's great.
• 4:11
  Joel Miller: Yeah, yeah.
• 4:12
  Marcia Riner | Profit Booster®: Cool. Well, thanks for dipping into a little bit of personal stuff with me on your… on your twin brother. But what I wanted to cover today, which was really, really interesting, is your theory on accidentally becoming successful.
• 4:27
  Marcia Riner | Profit Booster®: I know I've seen it on my sides going, well, what got you here is not going to take you forward, and really, truly, you know, everything that you have going, you definitely got here by luck.
• 4:39
  Marcia Riner | Profit Booster®: How did you find that out and figure that out with your clients?
• 4:42
  Joel Miller: I think it was really just coming into so many situations where we started asking probing questions because they wanted us to come in and sort of save them, or bring in a new
• 4:53
  Joel Miller: marketing technique or strategy that they thought was going to turn things around, because they were struggling a little bit. And as we asked those questions, we discovered
• 5:02
  Joel Miller: that they couldn't clearly describe to us how they had arrived at today, where they had been largely successful, right? These are businesses, some of them who had been around, or have been around for 15, 20 years even. And all of a sudden, things have changed, and they need to do something differently
• 5:18
  Joel Miller: And couldn't tell us how they even got to today. And so we started saying, well, how does that happen? I think…
• 5:25
  Joel Miller: How can you be accidentally successful? Well, there's the phrase.
• 5:29
  Marcia Riner | Profit Booster®: Yeah, I think that's really great, and… and…
• 5:32
  Marcia Riner | Profit Booster®: I would imagine, just based on my own experience, but with yours, that it's more common than not. That, you know, they haven't… they really didn't understand what got them there. So what were some of the things that you were able to
• 5:47
  Marcia Riner | Profit Booster®: Really identify, in helping your clients, figure out what that piece was.
• 5:53
  Joel Miller: Yeah, it's a lot of times asking them.
• 5:56
  Joel Miller: Because they kind of, like, they know the borders, right? It's, like, the middle that they have trouble coloring in.
• 6:02
  Marcia Riner | Profit Booster®: Okay, okay.
• 6:03
  Joel Miller: Right, because you're like…
• 6:04
  Joel Miller: Our reputation. We have word of mouth, we have… a lot of times, maybe it comes through channels, because they've tried a lot of things, and a lot of, I think, techniques or…
• 6:15
  Joel Miller: pushes that people do are what you're supposed to do, and then you kind of do what you're supposed to do, and you get into business because you're good at something, like, let's say, right? I think immediately you have a tutoring client we work with.
• 6:28
  Marcia Riner | Profit Booster®: Yes.
• 6:29
  Joel Miller: The founder was really good at tutoring. Now he has 150 tutors.
• 6:33
  Joel Miller: So, it's like, but that doesn't mean, necessarily, just because you can grow and become successful, that you actually understood the levers that…
• 6:40
  Marcia Riner | Profit Booster®: Right.
• 6:41
  Joel Miller: got you to that growth. And…
• 6:44
  Joel Miller: And so, it's just asking those questions and starting to fill in from the outsides. Okay.
• 6:49
  Joel Miller: well, how did people start hearing about you? How did they… what… and then when it comes to changes, because that often was the catalyst for the conversation, well, what's changed lately? What's changed in the last two years? And that would help us to identify their actual business model that they didn't quite know what it was to begin with.
• 7:08
  Marcia Riner | Profit Booster®: Got it, got it. So yeah, I love that phrase that, you know, everybody knows the outside, but they don't know the middle of it. And what immediately came to my mind when you said that is that I know you're into marketing and so on, but there's a lot of moving parts when it comes to business, right? Yes. You've got the… the… how do we get people in the door? How do we sell our thing, right? How do we deliver our thing? You know, I mean, there's so many things that are inside
• 7:33
  Marcia Riner | Profit Booster®: side that we often miss.
• 7:35
  Marcia Riner | Profit Booster®: Did you find that what some of the common things that they were doing were maybe the actual day-to-day stuff that they were dropping that they didn't realize that was making them successful?
• 7:46
  Joel Miller: I mean, it can be across the board, but immediately I think of a story of an author we worked with who had one of the best-selling parenting books, so how you manage your children.
• 7:55
  Marcia Riner | Profit Booster®: I would love to know that. Mine are grown up, but yeah, you know, it's like… Sure. Right.
• 8:01
  Joel Miller: I think, you know, I think he… he hit on something, and that's why it became a bestseller. But they brought us in and said, sales have just been dropping.
• 8:11
  Joel Miller: We think that digital marketing, and this is some years ago now, but we think, like, ads and organic… online, specifically.
• 8:20
  Marcia Riner | Profit Booster®: Right?
• 8:21
  Joel Miller: Right, right, we gotta do this, this is gonna save it. And so, as we kind of dig in, because we're like, well, what hap… like, what even happened to your business? And they couldn't tell us again. So, we're asking questions, okay, what were you doing? How did this work? And I think it's because their original strategy, which wasn't really one, right? It was an accident.
• 8:37
  Joel Miller: was… it happened organically, and so they didn't know when they took something out, what was gonna shift, and that their original…
• 8:46
  Joel Miller: marketing strategy was going on TV shows. And it sounds crazy to be like.
• 8:51
  Joel Miller: how did you not see this was your main business model of how you acquired new readers? But they didn't see it. And he was appearing on TV shows
• 9:01
  Joel Miller: multiple times a month, sometimes national shows. And, of course, moms are… I mean, and dads, anyone's gonna watch this guy talk about how you can manage your kid's behavior in certain scenarios, and be like, I gotta check this out.
• 9:14
  Joel Miller: No more TV appearances?
• 9:16
  Joel Miller: no new sales. And your parents, you have to obviously find new audience, because they're… the kids are aging out of being able to use this all the time. So…
• 9:25
  Marcia Riner | Profit Booster®: We had to say… They're learning, they're learning your tricks, and they're avoiding them.
• 9:28
  Joel Miller: Raul, that's all so true. So we have to identify that for them and say.
• 9:32
  Joel Miller: look, you fundamentally changed your business model, and you didn't replace it with anything else. I think of, like, baking, if you… if you…
• 9:40
  Joel Miller: like to bake, everyone likes a cookie, right? If you don't know why you're putting brown sugar and white sugar in, that gives you that chewiness, right? And you just take out the brown sugar, it changes how it comes out. And if you don't put anything else in there to get the effect you want.
• 9:56
  Joel Miller: Even if it's just testing it.
• 9:58
  Joel Miller: something will fundamentally change, and you just won't know what it was. That's the fragility, right?
• 10:03
  Marcia Riner | Profit Booster®: I love this. I love this thinking, this angle and direction, because there's so many ways that, that, you know, you mentioned business owners, they know their jam, and, you know, oftentimes they don't understand the business around it, but understanding from a different viewpoint can really
• 10:20
  Marcia Riner | Profit Booster®: highlight the challenges or the problems that they're not aware of. Right. When you can ask these questions and go, what did you take out, what did you change? What happened here that made your business, you know, start to spiral? Or what did you do that actually
• 10:36
  Marcia Riner | Profit Booster®: created rewards, right? You know, I started doing this, and I didn't realize this is what was actually, you know, working for it. But I think that's really the magic behind the way you're consulting with your companies, and I love that.
• 10:50
  Marcia Riner | Profit Booster®: So… One of the questions I think was really important, about this is that
• 10:59
  Marcia Riner | Profit Booster®: You know, without understanding our customers and why they're choosing us, how do we… how do we… how do we shift that or switch that to… or even better, improve that so we can… we can move forward? How do we figure out why they're choosing us?
• 11:15
  Joel Miller: Yeah, and it's as simple as asking, probably, which…
• 11:19
  Marcia Riner | Profit Booster®: Yeah, but you know, us business owners, we don't want to rock the boat and go.
• 11:22
  Joel Miller: I know, I know.
• 11:23
  Marcia Riner | Profit Booster®: Right? I mean, come on. We have to pay a big survey company to do that.
• 11:28
  Joel Miller: Yes, and I totally actually feel that. I feel that so, so intimately, because we… You know, you…
• 11:38
  Joel Miller: I don't know about you, but I'm always trying to, like, improve our process, so…
• 11:41
  Marcia Riner | Profit Booster®: scared.
• 11:42
  Joel Miller: And maybe you might already do this, so I'm just gonna reveal my own.
• 11:45
  Joel Miller: my own weakness for the sake of the audience, but I was thinking about this recently, I'm like, you know what would be great?
• 11:51
  Joel Miller: is if midway through a project, if we kind of have a, you know, a time scope attached to it, I asked if we were meeting expectations, and if there was any expectations that were not being met, because
• 12:04
  Joel Miller: It's not so much that we aren't delivering value, probably, but expectations are such a big part of the client experience, the customer experience. And so, it doesn't hurt to align those things.
• 12:16
  Joel Miller: Now, have I done that yet? No, because every time I think about doing it, I'm like, I can just keep working, right? I don't need to actually do the thing that I feel a little conviction to do to help my business become even stronger.
• 12:29
  Marcia Riner | Profit Booster®: Oh my gosh. You're hilarious, because that is every single business owner out there.
• 12:36
  Marcia Riner | Profit Booster®: And you just admitted it, you've pulled the elephant into the room, I love it.
• 12:39
  Joel Miller: No, I don't know.
• 12:41
  Marcia Riner | Profit Booster®: But I mean, those kind of things are really valuable, right? You know, when you can get that feedback, because they may have been expecting you could have outperformed, and it's the perfect time to get a testimonial. Right. Or you could have underperformed and said, maybe I should go back to step one again, and make sure I'm filling in those gaps, right?
• 13:01
  Joel Miller: Yeah, right. And maybe someone listening is like, well, I love all those ideas, I love just asking, but I can't. Should I do this with everyone? And to that person, and I'm saying it to myself, don't… you don't have to start with everyone. Find some of the people that you think are…
• 13:15
  Joel Miller: In your… in your fan club already.
• 13:18
  Marcia Riner | Profit Booster®: Mmm.
• 13:19
  Joel Miller: You know, so people that you trust, because you're going to have those people, whether you're a service business or even just, you know, there's the people who've ordered 10 times. Those are going to be good people to go and reach out to first, because there is a relationship there that… that hopefully allows for some honesty, you can probe them.
• 13:37
  Joel Miller: But…
• 13:38
  Joel Miller: It's nice to have that kind of trust level and relationship underneath it to underpin it if you're starting to step out in a way that feels vulnerable to you.
• 13:48
  Marcia Riner | Profit Booster®: Well, and I think the value of this is not just saying, hey, have I met expectations? But it's also getting that feedback.
• 13:55
  Marcia Riner | Profit Booster®: and reestablishing expectations, because, you know, oftentimes, if you're… if you're in a… if you're in a project, I work project-based, right? So, if you're in a project, and then, like, you… you go down a rabbit hole, because this… this can of worms opened up, and you went down this one, and you never came back to the other piece.
• 14:14
  Marcia Riner | Profit Booster®: Right. It's a reestablishing moment that I think is very valuable that, you know, in theory, we should do at every, every, breakpoint, or every, every month, quarter, call, whatever you do, order form, delivery, you know, I think that that's it, but,
• 14:34
  Marcia Riner | Profit Booster®: See, I went down a rabbit hole, right? But what I think… what I think, really, the value of that
• 14:40
  Marcia Riner | Profit Booster®: Isn't it getting… Getting buy-in, from your customers so you can use that to find the next customer?
• 14:48
  Joel Miller: Right, well, exactly. Circling back, I mean, I think that's the tie together of… of how does that become me understanding my business model better? Well.
• 14:57
  Joel Miller: you… when you talk to your customers, the ones you already have, they may reveal to you something about your business model that you didn't realize, because they're gonna tell you what the differentiator was that made them choose you. They're gonna tell you…
• 15:12
  Joel Miller: How you've exceeded or not expectations. You're going to be able to see
• 15:18
  Joel Miller: you know, is this something that I can repeat? Is this a message that I'm actually communicating? And is it the one I want to be communicating? Because maybe they reveal something to you, and you say, that's interesting, and I like that, but… and I like you, but that's not actually the business I'm trying to build, so I might need to…
• 15:35
  Marcia Riner | Profit Booster®: Hmm.
• 15:35
  Joel Miller: to, again, get intentional so that things aren't just accidentally being communicated to the world, and I'm actually aiming towards something, and I can test it then, and be intentional.
• 15:47
  Marcia Riner | Profit Booster®: Wow, that's… that's the big eye-opener, right? And I think we have to be, as business owners, we have to be comfortable, right? If… we're salespeople as well, because we're selling our business, right? It's… it's like, you have to hear the no's before you hear the yeses, but I think this feedback, too, is something that we have to be able…
• 16:07
  Marcia Riner | Profit Booster®: is… even if it's uncomfortable, right, to ask, and it's maybe even more uncomfortable to hear, but I think it's essential for… for…
• 16:16
  Marcia Riner | Profit Booster®: Being able to pull back the curtain on your business and figure out what is actually happening, that middle section that you spoke about earlier, that we're glossing over and not really digging into.
• 16:30
  Joel Miller: Yeah, definitely, and I think there's… I don't know about…
• 16:33
  Joel Miller: anyone… it does something, too, this is maybe a tangent, but to,
• 16:38
  Joel Miller: To ask for that kind of feedback?
• 16:41
  Joel Miller: And be able to divorce yourself as much as possible from what is said, and hear it as…
• 16:47
  Joel Miller: as… as if someone's talking about something else, because… I don't know, I think there's a maturity that comes from that that comes across when you're interfacing with clients, if you run a service business specifically.
• 16:57
  Marcia Riner | Profit Booster®: There should be. Yes.
• 16:59
  Joel Miller: Yeah, yeah.
• 16:59
  Marcia Riner | Profit Booster®: There should be, right? I mean.
• 17:02
  Joel Miller: Yeah, yeah.
• 17:03
  Marcia Riner | Profit Booster®: I want to say it, because we're all uncomfortable, right? Yes, of course, right. In asking that kind of thing, but again, like you said, we should have some sort of maturity and be able to divorce ourselves and say.
• 17:13
  Joel Miller: You need the reps, you need some repetition, you need some… you need.
• 17:16
  Marcia Riner | Profit Booster®: to get the.
• 17:16
  Joel Miller: practice in, and so…
• 17:18
  Marcia Riner | Profit Booster®: And if you start with the good ones, then you'll have enough good feeling that when you hear the bad ones, you can go, well, that's just a one-off, right? You know, they must just not like us, right? Or, you know, but I take it as, oh.
• 17:30
  Marcia Riner | Profit Booster®: I'll own up to it, right? Right. I'll take ownership of this, even though it was… maybe it's a teaching lesson for my team, or maybe it's a delivery realization that, you know, I didn't get
• 17:44
  Marcia Riner | Profit Booster®: my supply chain in order better, you know, or maybe it's a process that I can improve on. But if you don't ask and you don't see.
• 17:54
  Marcia Riner | Profit Booster®: How are you gonna fix it? How are you gonna improve?
• 17:58
  Joel Miller: Exactly. I think that's the key, isn't it, to the whole idea? It's about knowing more about what's actually going on, and… and this is one of the things we do, it's more in a practical sense, but
• 18:08
  Joel Miller: so many clients we come into, actually, speaking of the tutoring company, we worked with them originally in 2017, and then they left because they said they wanted a big agency experience. We need more people working with us, so they went and found a 15-person, which isn't huge, but agency.
• 18:26
  Joel Miller: you know, locked in your contract, lots more money than we are, even, you know, we make good money, but a lot more than us, because it's the two of us, we stayed intentionally small. And…
• 18:36
  Joel Miller: And they did that, like, 18 months, and then I got a call.
• 18:40
  Joel Miller: I don't know why we left.
• 18:43
  Joel Miller: Is there any chance you would take.
• 18:44
  Marcia Riner | Profit Booster®: It's bad.
• 18:45
  Joel Miller: Yeah, yeah.
• 18:46
  Marcia Riner | Profit Booster®: It's gonna cost you, but welcome back!
• 18:47
  Joel Miller: Yeah, so we did, we started out… I mean, they are actually our biggest client now, and… and it's been a great experience.
• 18:53
  Joel Miller: But… But they,
• 18:57
  Joel Miller: they were just saying yes to so many ideas, because again, it felt like this is what you do. And so the… You have to. When you came back in, right.
• 19:05
  Marcia Riner | Profit Booster®: They say to do it, right? The shiny object.
• 19:07
  Joel Miller: Right, and there was not that relationship of, like, honesty… there wasn't a relationship, really, with the agency. It was just, like, how long can we make this work, I think, from that… their perspective. And so we come in and we see a bunch of six-figure legacy media contracts.
• 19:22
  Joel Miller: That they're paying for. And… and they were saying, what is this getting you?
• 19:28
  Joel Miller: Well, we don't know, but it seems like we're… it's in our markets. Well, do people read these things? I don't know.
• 19:34
  Joel Miller: Okay, and I don't know, no one should ever be scared of, I don't know, of saying it, but it's a big signal of accidental thinking, of accidental success.
• 19:45
  Joel Miller: And so we decided the first thing we're going to do is spend a year, because you already paid for this next year, we're going to measure it all. And we did, and found out that we could only attribute one converted lead
• 19:56
  Joel Miller: to a contract that costs… I mean, across a bunch of them, you know, over $100,000. And so, we got rid of that stuff, and the next year, spending less had a 40% increase in leads. So… so…
• 20:09
  Marcia Riner | Profit Booster®: No,
• 20:10
  Marcia Riner | Profit Booster®: That is so valuable, the lesson, right, that we get in, because we think we should, right? Right. It's that should leadership. Well, they're doing it, so we should.
• 20:21
  Marcia Riner | Profit Booster®: You know, AI's a perfect example, I'm full in, but, you know, oh, we should have this, we should be doing that, we should be chasing that squirrel, without realizing if it is gonna really make an impact in your business.
• 20:34
  Marcia Riner | Profit Booster®: And oftentimes, I look at companies, and I'm like, okay, well, is this getting you the ROI and the profitability that you're looking for? And many times, it isn't. And I think that's the part that they just… they just continue to spend on, thinking, because
• 20:52
  Marcia Riner | Profit Booster®: They should, you know?
• 20:53
  Joel Miller: Right.
• 20:54
  Marcia Riner | Profit Booster®: They're supposed to.
• 20:55
  Joel Miller: And when things are going well, it's easy to say, see, it's all working.
• 21:00
  Joel Miller: But if you still don't know… Yeah, but right, if you still don't know what's working, and you don't know why you even did it, if it… because it was just a should, then you're not in a powerful position, because again, you can… anything can change and tip you off, you can… you're in that fragile state.
• 21:15
  Joel Miller: And then when you want to try something new, you probably are doing it because you should. You don't have the mechanisms in place to track what it meant for your business.
• 21:24
  Joel Miller: And there's just no way… speaking of, you know, building a business that's potentially sellable, or healthier for you to run, these are the things. And you… it's gonna be almost impossible to sell an accidentally successful business.
• 21:36
  Marcia Riner | Profit Booster®: Oh, well said, and on point, for sure. So when we're looking at these kind of things, right, what are some of the… you know, you've hit on with your tutoring example and with your author example, but what are a couple of the ones that maybe a business owner can go.
• 21:54
  Marcia Riner | Profit Booster®: Oh, I never thought of that. Let me go look. What are some of the key areas that maybe they want to go take a peek in that are less than obvious?
• 22:05
  Joel Miller: Less than obvious. That's gonna be… that's gonna be hard to maybe come up with on.
• 22:08
  Marcia Riner | Profit Booster®: Wow.
• 22:09
  Joel Miller: Yeah, yeah, yeah, yeah.
• 22:10
  Marcia Riner | Profit Booster®: You happen to know one, if not even the obvious ones are probably,
• 22:14
  Joel Miller: One that immediately came to my mind was that
• 22:16
  Joel Miller: And this… this kind of flows into the three kind of profiles of the accidentally successful business that I'll… I'll give a little resource for at the end, that people can help determine which one they are, if they're one of them. But it's that,
• 22:32
  Joel Miller: it's the… it's the one that's based on the personality of the person running it, or who founded it, their story. And I think everyone… well, not everyone, but a lot of people say that… that that's something that you should, that they should get out of, right? Like.
• 22:47
  Joel Miller: Where it's a problem that the person who is running the business is the personality sort of behind it. Get yourself out of the business, and… and…
• 22:55
  Joel Miller: And that's the only way you're gonna grow.
• 22:57
  Joel Miller: And I think that's actually…
• 22:59
  Marcia Riner | Profit Booster®: Okay.
• 22:59
  Joel Miller: Right, right, and I think they're not wrong about part of it, because it isn't, like, ultimate, like, scalable infinitely, but maybe instead of ignoring that strength, you use yourself as the blueprint. And I have an example of that, which…
• 23:14
  Joel Miller: We have a client who… their presence is social media-based, largely, and the founder of it, she had to step away for personal reasons for 8 months.
• 23:24
  Joel Miller: And… and it did affect their sales. And so she made the right personal call for that season, now that she's coming back into it with a renewed
• 23:34
  Joel Miller: with some boundaries to help for her own emotional and mental health, but… but I think it proved this point that, like, that's not a bad thing, depending on the kind of thing you're selling and the positioning that you're in, that you…
• 23:50
  Joel Miller: your personality drives the business. But don't run away from it, or say, like, we just have to suck you out of there. Figure out how you can blueprint that to actually be something
• 24:00
  Joel Miller: That is more repeatable, that you can scale without exhausting yourself.
• 24:06
  Marcia Riner | Profit Booster®: Wow. That's… that is so valuable right there to say, look at things differently, and really grab the impact on it.
• 24:15
  Marcia Riner | Profit Booster®: So, wow, okay. Joel, we can go on for days on this.
• 24:19
  Marcia Riner | Profit Booster®: I think this is so valuable and so insightful for business owners to really consider, but you had mentioned that you had something really cool to give, and I would love for listeners to find out more about you and how they can get that resource.
• 24:31
  Joel Miller: Yeah, definitely. So, it's, gonna be at theskyfloor.com slash accidentally successful, and it's just a short little quiz, and at the end of it, it's going to highlight,
• 24:43
  Joel Miller: there's a… there's three kind of personalities. It's the… the founder who built something with no real blueprint, there's a business that's plateaued, and they don't… and you don't know why. Like, you… it's… you've been successful, but now you're not growing, I'm not sure why. And then, of course, there's the… where the whole thing runs on the founder personally.
• 24:59
  Joel Miller: And… and so, and it's also possible to get the results that you actually probably kind of know what's going on in your business, and you've been a deliberate success, but…
• 25:11
  Joel Miller: But you fill that out, and it's gonna be… there… it gives you some simple direct, like.
• 25:17
  Joel Miller: a profile of where you might be at, if that resonates. There's also some next steps for each one that might help you take that next step to becoming intentional.
• 25:25
  Marcia Riner | Profit Booster®: Oh, that's fantastic. And where's that again?
• 25:27
  Joel Miller: It's theskyfloor.com, slash accidentally successful.
• 25:31
  Marcia Riner | Profit Booster®: I love it, I love it.
• 25:32
  Marcia Riner | Profit Booster®: All right, well, this is really valuable, and I just love this idea, and listeners, thanks for checking in today with us. I hope you found some practical ideas that you can put into your business right now that'll help it be more profitable and more valuable business. And I know figuring out how that
• 25:51
  Marcia Riner | Profit Booster®: That middle area is working in your business is really going to be the sweet spot that you're probably glossing over and should put some time and effort into to see, so you can duplicate and grow the way that you intend to and want to.
• 26:05
  Marcia Riner | Profit Booster®: All right, before we go, if you want to have that clearer path on more revenue and stronger profit, then go grab your free Profit Booster Growth Map. It'll quickly show you the top opportunities to grow revenue and stop those Profit Leap
• 26:20
  Marcia Riner | Profit Booster®: Maybe holding your business back.
• 26:22
  Marcia Riner | Profit Booster®: Go get it now after the show at ProfitBooster.biz. And if this episode gave you value, be sure to subscribe and share it with another business owner who may need to hear it. And I know there's so many of us out there that are… accidentally got where we are, and maybe we're looking for that little tweak to move forward, so please share this.
• 26:42
  Marcia Riner | Profit Booster®: Alright, I'll see you on next week with more strategies to help you grow smarter and profit stronger. So until then, make your plans and profit with them.
• 26:51
  Marcia Riner | Profit Booster®: Thanks, Joel?
• 26:53
  Joel Miller: You.