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How to Create a Digital Product People Will Pay For
The companion playbook for this episode: The First $10K Digital Product System — https://thesloanemercer.gumroad.com/l/first-10k
Five months of work, a folder of forty one files, and not one sale. Ana's problem was not effort — it was that she had built a topic, when buyers pay for a task with a finish line.
Sloane works backward from an observable customer task to a complete product specification, using an invented former property manager and the landlord move out inspection kit she keeps failing to finish. The method starts with the difference between a topic and a task, then builds the…
The skinny
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