Latest / PHLV Radio / FAMAN PODCAST - FilAmplify: Amplifying the Fil-Am Voice (A Panel Discussion)

Transcript

FAMAN PODCAST - FilAmplify: Amplifying the Fil-Am Voice (A Panel Discussion) · PHLV Radio

0:00
Speaker 1: Hello, everyone, Welcome to FAMA and how's everyone doing tonight.
0:06
We're here at the Wonderful Palms Place. Thank you so
0:08
much for hosting this wonderful event. We are just honored
0:12
to be a part of a beautiful induction of amazing leaders,
0:17
movers and shakers and also just partaking in the community
0:20
and connecting with our loved community, our Filipino peep.
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Speaker 2: So I am Tony Rose, your co.
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Speaker 1: Host along with Cuya Johann, the founder of PHLV Radio,
0:32
and we are here to introduce our beautiful panel of
0:38
very important ladies in our media and also in our communities.
0:43
So without further ado, I want to go ahead and
0:45
introduce our first panelist. Catherine Francisco is the founder and
0:50
president of AAPI Chamber of Commerce. She has over thirty
0:54
years combined experience in management, fundraising, public and commercial media,
0:59
business development, brand.
1:01
Speaker 3: Marketing, and sales.
1:02
Speaker 1: She moved to Las Vegas in twenty oh seven and
1:05
immediately immersed herself in the community. Prior to leading AAPI Chambers,
1:10
she was the underwriter for Vegas PBS Channel ten, where
1:14
she partnered with many nonprofit corporations, for profit corporations and
1:18
helping them reach their mission and brand their philanthropic works.
1:23
Catherine Francisco, Welcome, thank you for having me, mean you.
1:31
And up next, we have Patrona bujol Swan.
1:36
Speaker 2: Was that right well?
1:37
Speaker 1: Swan is the founder and CEO Patronia Media, LLC, a
1:42
full service media consulting agency based in Las Vegas, Nevada.
1:47
She launched her business after working in TV for many years,
1:51
reporting and anchoring the news in cities like San Francisco, Seattle,
1:55
and Washington DC. A recipient of three Emmy Awards, Patrona
2:00
brings her expertise to help clients elevate their communication in
2:04
public speaking, media training workshops, and conducts conducted all around
2:09
the country. She also hosts her own podcast at PHLV Radio,
2:13
interviewing entrepreneurs who share their secrets to success. Patronia is
2:18
an active member of the Asian American Journalists Association and
2:21
has taught journalism at UNLV and Nevada State University. She's
2:25
also currently a media strategist and consultant working with the
2:28
Nevada Grow Initiative at the College of Southern Nevada. Patrania, Welcome,
2:37
and last, but certainly not Lise, we want to welcome
2:40
Marie Mortera. Currently, she's working as a news anchor at
2:45
the KSNV Channel three in Las Vegas. For almost a
2:48
decade and a half now, she's reported for ktli's Emmy
2:53
Award winning morning show and was a news anchor at
2:56
KYMA and KVBCTV and The Most Exciting Part Ladies and Gentlemen.
3:01
She's reported for Ballita America and international news program of
3:06
ABSC being representing our Filipino people.
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Speaker 3: Everybody welcome.
3:10
Speaker 1: Ms Marie Morterra.
3:14
Speaker 4: All right, and I heard from the grapevine that the
3:18
first question will come from Tita Gloria.
3:21
Speaker 2: Yeah, she likes to bed.
3:24
Speaker 4: In the meantime. Before we do that, Tita, let's hear
3:27
from our panelists and just for them to say hello, Hey,
3:30
go ahead, dere Catherine, Hello.
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Speaker 5: Fama, and thank you so much for having me here today.
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I am the founder of API Chamber of Commerce, and
3:41
what we do really is support the a n HPI
3:44
business community of Southern Nevada. We are all about representation
3:49
and we're all about resource. One of the things that
3:53
we wanted to do right off the bat is become
3:56
a resource for our community.
3:58
Speaker 3: So we are now going to.
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Speaker 5: Prove as d C Center, SBDC national entity backed by SBA,
4:05
and only the only API organization nationwide that's approved to
4:11
be an SBA SBDC office. In addition to that, we
4:17
are also the the fiscal agent for SBA statewide. We
4:24
have an office in the Southwest. We're forty of the
4:27
a n HPI resides and we're here to service, so
4:32
we always say we are your public servant. If you're
4:36
looking to start your business, you are currently in business,
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please use us as a resource.
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Speaker 3: We'd love to help you and help you grow. Thank
4:45
you for having me.
4:48
Speaker 2: Thank you Catherine, Patronia for Patronion.
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Speaker 5: Hi everyone, thank you so much for having me. I'm
4:55
honored to be up here with two amazing ladies, Katherine
4:59
and Marie. I am the honorary Filipina. I am actually
5:04
not Filipina, but people say I loove Filipina, so I'm
5:08
just going to be one for the day. But I've
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always been embraced so warmly by this community and the
5:13
media community in the Filipino community as well, so I'm
5:18
very proud to be working in this. Even though I'm
5:20
not a full time journalist anymore, I do help a
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lot of my clients get the.
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Speaker 3: Media exposure they deserve.
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Speaker 5: You guys are doing amazing things in the community, so
5:28
I really love what I do now.
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Speaker 3: I get to do a lot of media training with
5:31
people in communities.
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Speaker 5: Some people in this room have been in my media
5:34
training class, so if you're looking for that, that's definitely
5:37
what I do. I love working with API Chamber in
5:40
order to get small businesses the attention they deserve. And
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I work with the media all the time, including at
5:45
Channel three, to get great people on the air. So
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thank you so much for having me here today and
5:50
for being here at this event.
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Speaker 3: Thank you so much. Congratulations Johann and.
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Speaker 2: Team, thank you. Go ahead, and Marie, we'd like to
6:00
from me Is and I'll be brief here.
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Speaker 6: You know, Catherine and Petronia, it is an honor to
6:05
be joining them at this table, but.
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Speaker 2: Let me just say it's also an honor.
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Speaker 6: To be here with all of you because I look
6:12
out at this room and I see community support, I
6:15
see community love, and to be a part of this
6:18
just warms my heart. So thank you so much for
6:20
being here tonight, and I hope we really do have
6:22
a good discussion about how to get your personal stories
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out there, because ultimately at the end of the day,
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your stories reflect all of us and reflection of who
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we are, and I'm grateful to be part of this
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discussion tonight.
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Speaker 4: All right, so we're gonna open the discussion by heavy
6:44
you guys jump in, and Tita Gloria, we heard from
6:50
this afternoon's spiel that you wanted us to be loud
6:53
and proud, right, but we always hear that from you,
6:56
and it's amazing.
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Speaker 7: So we're here.
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Speaker 4: We're all trying to amplify the Filipino American voice, but
7:03
we'd like to hear your insights and maybe you have
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some questions from our panelists on how to be able
7:09
to better amplify the Filipino voice. Peter Gloria, I'll give
7:13
you the microphone.
7:19
Speaker 8: First of all, for all of you sitting at the
7:22
table and eating and talking, sisters and brothers, we have
7:28
a great opportunity this afternoon to listen to women who
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are really wonderful, who are wonderful women in their field,
7:38
who can help us amplify our voices. As loud as
7:43
I am, not everybody hears.
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Speaker 9: Me, and for once, please listen to them, because they
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are really the makers there, really the doers of.
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Speaker 8: Our community, listen to them and give them your voice.
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I know some of you may wear crowns, some of
8:05
you may.
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Speaker 2: Wear I don't know what else, but they're.
8:09
Speaker 8: The ones who really matter this afternoon. So are we
8:13
okay with this?
8:15
Speaker 2: All right now?
8:17
Speaker 8: One of the first questions I would like to throw
8:20
at the panel this afternoon is, you know, often I
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hear this from non Filipinos and it really pains me.
8:30
I mean, it really irks me. It really makes me violent,
8:34
and I don't do that often. They always come to
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me and say, not asking, they say, as they know,
8:44
as a matter of fact, why do Filipinos not engage?
8:50
And why do Filipinos not vote? And why do Filipinos
8:57
not use their voices? Can you answer this?
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Speaker 6: Yeah, I mean I would say that they're wrong, because
9:06
the truth is, I know that you make your voices heard,
9:09
and I know that you exercise your right to vote.
9:13
I think that part of it is that we do
9:15
it behind the scenes with maybe not a lot of attention.
9:19
But that doesn't necessarily mean that we don't deserve that attention.
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Speaker 2: The voters don't.
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Speaker 6: And I do know that when the politicians do come
9:28
to Las Vegas and we're talking about the national level.
9:30
We know that the road to the White House comes
9:32
through Nevada. They make sure that they do take time
9:36
to meet with a very important voting block. But that
9:39
being said, I think that is a message that can
9:41
be repeated and underscored, and I'm sorry that that's not
9:45
felt and that needs to be changed. I think that
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one way we can address that is remind us, hey,
9:54
we're here, yeah, and we have something to say, and
9:58
incredible partners here can help with that.
10:02
Speaker 5: I think it's you know, one of the things that
10:05
can help is having people like Marie Asian Americans in
10:08
the media, you know, who are going out there and
10:11
trying to get voices of Asian Americans, not just Filipino American,
10:15
but Asian Americans out there, so people who are watching
10:17
at home can hear that, Hey, our voices matter, our
10:21
stories matter, our businesses matter.
10:23
Speaker 3: One of the things that I'm.
10:24
Speaker 5: Doing, I'm very proud of me doing this coming week,
10:26
is actually having Johan on a news story on Channel
10:30
thirteen because Channel thirteen and Channel three as well, a
10:33
lot of the local channels being a lot more proactive
10:36
and getting voices of minorities out there. So they're doing
10:39
a special in Asian American voters.
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Speaker 3: So they came up to me. It's like, Patrina, can you.
10:43
Speaker 5: Help pick some key people in the community to come
10:46
talk about what their concerns are in the community. And
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I know Johann has been very active doing media and
10:51
reaching out to people, so he knows how the Filipino
10:54
American community is thinking. So I got him to be
10:56
on one of the people on the panels to talk
10:58
about this. So I think it's important that you approach Marie.
11:01
Email her we have questions that you want to get
11:04
out there, you want concerned for people, and she can
11:07
talk to her newsroom and say, hey, we do need
11:09
to do more stories like that, right.
11:11
Speaker 6: There is a process, it says, yeah, saying there is
11:14
a process. You know, I work in a newsroom, but
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I'm one person. But that doesn't mean that I can't
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share my thoughts and say, hey, this is a story
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that's really absolutely and I think that at the end
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of the day, as I said, you know, we are
11:26
all in this together. I don't know of every single
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story that's out there. I don't know of every single
11:31
narrative that's out there, but I would love it if
11:33
you'd send myself and again, our great partners here that information,
11:37
so we can use our collective power to be able
11:40
to get those messages to the people who need to
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hear them.
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Speaker 5: I think, but Tronya does a great job of getting
11:45
us on air. I think she asked me on TV
11:48
every other week. But I think with Filipinos in specific,
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we're doers and we just get it done.
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Speaker 3: But we're not good storytellers. And I think what we
12:00
need to do is.
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Speaker 5: Tell our story so everyone knows that we're actually making
12:05
things happen. And by doing that, we partner with like
12:08
a media company like Patronia, we forward it onto a
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new station.
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Speaker 3: Like Marie, and we tell our story.
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Speaker 5: And you know, Filipinos is the largest population in southern
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Nevada and in Nevada as a whole. We are making
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it happen. It's election year. Every time I attend an event,
12:27
this is all I see. I think I was with
12:30
Aden Kuya Joel five times last week together, right, So
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you know, we're making things happen.
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Speaker 3: We have to start telling that story. But also as well,
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we have.
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Speaker 5: To work on the next generation of upcoming Filipinos and
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how we can help how they can help us also
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influence what's happening in the media as well.
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Speaker 8: I totally appreciate your comments, but you know, I just
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wanted to say this. This is personal, ladies, gentlemen, sisters
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and brothers. If we stop, if we stop saying we.
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Speaker 2: Don't, they won't repeat.
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Speaker 8: You know what the answer was to me the other
13:22
day when I asked, why do you say that?
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Speaker 2: It's because you said it.
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Speaker 7: I didn't say.
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Speaker 8: No, because I hear it from Filipinos and Filipino Americans
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like you that you don't do such a thing, that
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you don't do this. So if I can leave you
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with this thought, stop saying we don't, say we do,
13:44
and use your voices loud and proud, Yes we do.
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Speaker 10: We do.
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Speaker 1: Thank you, ladies. Did you want to.
13:53
Speaker 2: Add to Gloria.
13:54
Speaker 5: I totally agree. I just want to say we should
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rewrite the narrative and start telling that positive story. I'm
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from the Bay Area, San Francisco, Barria. I believe in collaboration,
14:07
and I believe in strengthen numbers. And if we speak
14:10
the same language, talk the same talk, I think we're
14:14
a force to be reckoned.
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Speaker 10: I just would like to do a follow up with
14:22
Gloria as a statement earlier that we don't engage, we
14:28
don't talk, and we don't vote, And I agree with Marita,
14:34
we do. But I guess the right statement is we
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don't engage enough, we don't talk loud enough, and we
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don't vote enough. Especially the last thing is very important
14:45
this coming voting season. We should remember the film you know,
14:50
American Votes Mother. It could really make a different So
14:55
take your friends, take your family, take your teitas and
14:57
lawyers to the voting place.
14:59
Speaker 2: Make sure they.
15:02
Speaker 5: BVPI community is considered and labeled to be the silent
15:06
swing voters, So it's important that we all get out
15:09
there and vote.
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Speaker 6: I say this, I mean when you look at your
15:13
voter pamphlet, look at the languages that are offered. You
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have English, you have Spanish, and you have the GALLOK.
15:21
Does that not say how impactful your vote is. When
15:25
they're saying we're going to bridge any language barrier, We're
15:28
going to speak to you directly, and we know that
15:31
your voice matters, and we're going to make sure it
15:33
is crystal clear there is no misunderstanding that when you
15:36
are voting, you understand what you're voting for. I think
15:39
that's evidence that the Filipino community is very much heard.
15:42
Speaker 5: Yeah, and it's the Asian American and minority politicians who
15:45
made that happen, you know, So your vote matters, and
15:48
getting people who look like us into office really matters
15:51
as well.
15:52
Speaker 1: Yeah, all right, and then our next topic, I think
15:56
I wanted to bring up the power of digital media.
15:59
I guess I would probably swing it to social media.
16:04
You know, we discussed this earlier about how everybody's a
16:07
journalist at this point, you know, we're all just telling
16:09
our own story on Facebook and or Instagram or whatever
16:13
social platform. How do you ladies feel, as professionals in
16:17
your field, in the media and also in the community
16:20
that benefits our people and our storytelling.
16:26
Speaker 6: Well, well, I'll say that, as you pointed out, that
16:31
means everyone can share their story in a way that
16:33
it's incredibly accessible. We've democratized media because now everyone has
16:38
an opportunity to share their message. And you've heard the
16:41
saying something will go viral for better or for worse, right,
16:44
But that.
16:44
Speaker 2: Is an easy way to make headlines.
16:47
Speaker 6: And I'd like to think that for the most part,
16:49
the headlines that we focus on that they are for
16:51
positive reasons. So you hear about a community member who's
16:56
doing wonderful things in the community. Hey, take that video,
17:00
share it, send it to legacy media. That's what I
17:03
am called traditional news broadcast. But there are other options, podcasting.
17:08
I mean, what an amazing world and all the perfect
17:11
segue to Patrona here. What an impactful way to get
17:14
your message across And it's not in about a two
17:16
minute story that I might be limited to on the airs.
17:19
On the Allan Air, you might have two hours with her.
17:22
And how incredible is that?
17:25
Speaker 11: Yeah?
17:25
Speaker 3: No, definitely take advantage.
17:27
Speaker 5: Social media is everywhere now news, Marie will tell you,
17:31
is different from when we started in the business many
17:33
years ago. Now we're called not just TV reporters, but
17:37
multi media reporters because we have to put as much
17:41
stuff on our Instagram, Facebook LinkedIn as much as on TV.
17:46
Speaker 3: So people go to social media.
17:48
Speaker 5: For more news now, right, and not just news. I
17:50
mean organizations, businesses have to and you can. That's what
17:54
you tell your clients, right right, Yeah.
17:56
Speaker 11: And we do.
17:57
Speaker 5: We do feature them on podcasts, and we do feature
18:00
them on social media, and we tell their story so
18:05
that people can relate. Right, if they're trying to start
18:08
their own business, they're struggling. They too know, Hey, I
18:12
can do it also as well as far as social media,
18:15
I think if you can, you ladies can correct me.
18:18
I think X is the number one.
18:21
Speaker 3: Source of media. Now, where is that correct or?
18:26
Speaker 12: No?
18:26
Speaker 6: I feel like changes every single Dayay, it's all it's
18:29
hard for me to keep up. I think that you
18:31
understand that between Facebook, X, Instagram, TikTok am, I missing YouTube,
18:39
those are five different channels and audiences will be different
18:44
on those. So how you want to get your message
18:46
across who you want to speak to might be different
18:49
on various platforms. I will tell you that I prefer
18:51
some over the other, but that doesn't mean that I
18:55
can necessarily exclude one or the other.
18:56
Speaker 2: I think that understanding who your audience.
18:59
Speaker 6: Is, how you want to use your voice to get
19:02
to that specific group, and honestly, trial and error. See
19:08
how something works on one platform. Maybe it's a podcast,
19:11
See how it works there, and you know, maybe the
19:13
traction's not there, so then try something else.
19:15
Speaker 5: Yeah, don't be afraid to use social media. I think
19:17
people is like, oh no, I'm not good enough to
19:19
go on and you know, get my face on there
19:22
and tell my story.
19:23
Speaker 3: That's a great way to tell you a story. And
19:24
I say, if you're on Instagram.
19:25
Speaker 5: Story it only lasts twenty four hours, So if you
19:27
think you look bad, it'll go away, you know what
19:29
I mean. But at least put your name in your
19:31
face out there so people can see it.
19:33
Speaker 3: Yeah, they're looking for.
19:34
Speaker 5: You social media.
19:37
Speaker 1: Yeah, and tell me about the small businesses that you
19:39
also help in our community.
19:40
Speaker 2: I know that you say you feature them.
19:42
Speaker 1: What are the best ways or practices that they can
19:46
use social media for their small biz, whether it's for
19:50
good or for you know, I've seen those like the
19:52
ones where they're gimmicky and then they cut to a
19:55
quick jump, you know, and it's fun. But can that
19:59
be a detriment to their business? How does that work?
20:02
Speaker 5: Content is king and telling a story is very important.
20:07
We actually have a series that we offer at the
20:10
Chamber that is called it's a four week series called
20:15
eminem which is marketing and media. When you're a small
20:18
business owner, you're knee deep into operations, right, You're wearing
20:22
multiple hats, You've got staff, you do the accounting, you're
20:26
serving the food, you're cooking in the kitchen. They don't
20:31
know anything about social media or take time to do
20:34
social media and telling the story. So we want to
20:37
amplify that, educate them and help them grow their their
20:41
media presence. You know, Patronia is soon to partner with
20:45
us on that eminem which is marketing and media and
20:49
helping them to have that correct content. And it's important
20:53
for them to tell that story, all right.
20:56
Speaker 4: You know when we tell the Filipino narrative, two things
20:59
come to my food and nurses, right, So there's not
21:04
a story about the Filipino without the nurses, right. So
21:07
we have the Philippine Nurses Association.
21:09
Speaker 7: Of Nevada right here with us.
21:12
Speaker 4: Former president of the Philippin Nurses Association of Nevada, Doris Bauer.
21:17
Speaker 13: Hello, hi everyone. If you look around all of our
21:23
healthcare facilities here in Las Vegas and probably all around
21:27
in the country, you would see that at least half
21:31
of the healthcare population are Filipinos, Isn't that right? So
21:38
as an organization, we try to get leadership out there
21:42
and try to get people to engage.
21:44
Speaker 7: And this is the.
21:45
Speaker 13: Biggest issue that we have is engagement of the other
21:50
nurses who are not officers. I mean, we have gone
21:54
to the point worried we have a podcast. We have
21:57
different leatorship.
22:00
Speaker 3: We went to social media.
22:02
Speaker 13: We have actually we have Lisa here who is now
22:07
a member of the Nevada State Board of Nursing. So
22:11
but it's the engagement of the other folks, the one
22:15
who are not leaders that we have a problem with.
22:19
They don't engage very much with participating in organizations or
22:24
even with you know, just saying hey, I'm going over
22:28
there and volunteer. So it's very difficult and this has
22:32
been a challenge for us. So I hope you have
22:35
something for us to feedback on how else we can
22:41
increase the engagement of the regular nurses.
22:45
Speaker 6: I mean, I think this event is an example you
22:47
bring people together who are like minded and incentivize ask
22:52
what do they want to talk about, what matters to them?
22:54
Why do they want to gather what may be missing
22:57
in their lives, and see if you can meet that need.
23:00
I think that might be one way you can get
23:02
them all together. You know, Lisa and I we've gone
23:05
to a couple events together now, and we met because
23:08
I had a request and I said, Lisa, can you
23:12
help join me in telling a story about our Filipino
23:15
American community here in southern Nevada from the nurses perspective,
23:20
and she jumped at that offer. I think finding what
23:24
someone may be looking for and offering, you know, let's
23:28
can we have a chat, Can we have a conversation
23:30
and see where it goes from there?
23:34
Speaker 3: Thank you.
23:34
Speaker 5: I would also I would almost say this is an
23:40
example of a great networking mixer event is providing a
23:44
platform that would interest them to attend and be engage
23:49
with your organization. But what platform or what topics are
23:54
they interested in? What are they are important to them?
23:59
So maybe doing round tables first and seeing what that
24:03
is with just a little few people, and then growing
24:08
it from there. What we did with the chambers, we
24:10
did roundtable discussions with small business owners. We had restaurant owners,
24:15
we had retail owners, we had tech owners, and we
24:19
found out that collectively they had similarities and concerns about
24:24
their small business. And then we find tune about the
24:27
products and services and the kind of events that we built.
24:31
Because now they're interested and we're focusing on the needs
24:35
that they're looking for. So maybe finding what that need
24:39
is and start from there.
24:42
Speaker 2: I agree.
24:43
Speaker 1: I think the most important part is that first conversation
24:47
these smaller This is a bigger networking group. But I
24:50
feel like when you have like minded people that have
24:53
those same concerns that first initial I guess people are
24:58
reluctant to do it because they're like, well do they
25:00
have the same experience, But the conversations are so important,
25:03
especially with women too, women empowerment and all of that.
25:07
So let's segue into that women empowerment in small business
25:11
and media. How do you guys feel about and this
25:14
is a powerful empowering panel right here, how do you
25:18
guys feel Has there been any kind of challenge in
25:21
your career and what have you done to overcome it?
25:26
Speaker 3: And I think a.
25:27
Speaker 5: Big part of it is is being seen and heard.
25:31
Speaker 4: Right.
25:31
Speaker 5: People want to feel empowered and that their stories are
25:34
being told. And that's why I feel like, you know,
25:37
leaving the news business, which I love for so long
25:39
and doing what I do now, I feel like I'm
25:42
empowered to do more because now I can tell more stories,
25:45
not just on Channel three, but that and go Channel
25:47
thirteen and Fox five and you know, all kinds of
25:49
media that I can pitch these stories, and a lot
25:52
of it about women, you know, who I feel a
25:54
not being seen, especially minority women. So I'm really passionate
25:57
about that when I see minority women Asian America and
26:00
women who have great stories to tell and they're not
26:01
going out there, whether they feel like they're not confident
26:04
enough to tell their story or they feel like my
26:06
you know, I just don't have a platform. That's my
26:09
work and my purpose now is I get to do that,
26:12
you know, And I think you just have to find
26:13
the community that support you. Find people like Catherine who
26:17
want to help other business owners, including female business owners
26:20
you know, Marie, who want to tell these stories about
26:22
the Asian American community, not just Filipino American but other
26:26
women out there, you know, and it's women awareness. I mean,
26:29
Marie is finding those stories to tell. So I think
26:32
finding the community that support you and be bold, you know,
26:35
don't be scared to tell your story because if you're
26:38
not telling your story, who's telling it?
26:40
Speaker 7: Right?
26:40
Speaker 5: So really believe in what you're doing and just get
26:43
out there and tell it. If you don't find out community,
26:46
create one. So we just launched our women's committee and
26:52
we call it KAFL Capital because we're a bunch of
26:56
kick ass female leaders. Yeah, you know, so basically what
27:00
we do is just kind of you know, like minded positivity.
27:05
Business owners who are knee deep in operations. They go
27:09
home and they have to cook dinner, throw a basket
27:12
in the laundry, you know, all of those things were
27:16
we want to support each other and as far as challenges,
27:20
there are many challenges. So create that support system, that family,
27:25
that community, and it goes a long way.
27:31
Speaker 4: Now, Tony, just about a month from now, it's going
27:34
to be October already, Yes, I believe so, I mean.
27:37
Speaker 2: Like, oh my God, can spice lottecs.
27:40
Speaker 4: It's it's uh, it's the early Christmas season in the
27:45
Philippines already happening September first, right, but in October it
27:50
is the Filipino American Heritage Month, History month, and we're
27:55
going to have a big celebration. I see doctor Aragon
27:58
here from Filipino America Heritage Foundation. Doctor Aragon, thank you
28:02
so much for being here. Obviously, October is a big
28:06
month for the Filipinos. We were at the stations in
28:10
October of last year. Right, we were child thirteen, we
28:12
were child three. We brought Wallberg Still, we brought the Storia,
28:16
We bought CMC boutique. We we we we showed our
28:20
brongs in Channel three. Yeah, in the events that you
28:26
are going to have, doctor Oragon, maybe you have some
28:29
questions as to how you want the media to help
28:32
you in in amplifying that event or that uh the
28:40
costs for the Heritage Foundation. Doctor Aragon here is the
28:43
president of the Filipino American Heritage Foundation. If you're talking
28:51
about the October event for the Filipinos, he's the man. Okay.
28:55
Speaker 12: I'd like to ask the panel, how could the Philippine
28:59
American Heritage or History months get amplified during October or
29:05
entire year. We're doing it every year and we are
29:10
reaching out to everyone, not only Filipinos or Philippine Americans.
29:14
So what can we do more?
29:17
Speaker 6: I mean, I'll say, first, just get the stories out there.
29:20
And no story is too small. You know, a mention
29:24
here can be much more than that. So give us
29:28
a list of all these events that you guys are doing.
29:30
Speaker 2: Make it visual. I'd say, also, let us know why
29:33
does it matter?
29:35
Speaker 6: I know why it matters, but why does the rest
29:37
of Southern Nevada matter? Why does Filipino heritage matter to you?
29:40
Speaker 2: Doctor?
29:41
Speaker 6: And I think that when we speak about the youth
29:44
and we talk about the future. I mean, that's one example.
29:46
It's also a celebration of who we are. I think
29:49
as Petronia has been so helpful when it comes to
29:52
taking that message into multiple stations, because I'm only at one,
29:55
but she has the privilege of going and taking that
29:58
story far beyond. So one story in Channel three, another
30:01
story in another station, and another station, another station, and
30:04
then online and then I'll podcast, So you can really
30:06
see how you can get momentum going even before October.
30:10
Why wait until October, get that story rolling in September.
30:14
Speaker 5: Yeah, and getting to know obviously, personal relationships with reporters,
30:19
I mean you'll hunt. These people are media professionals. You
30:22
know they can they have those strategies to help you.
30:24
But again, like Marie said, like get personal, find the
30:27
local stories whereas it happened in the community. Maybe there's
30:30
some really special people in the Filipino American community that
30:33
have great personal stories. So it's not just like oh
30:35
it's Filipino American Heritage Month, right, there's personal people behind that.
30:39
That's what makes a good story. So highlight those people
30:44
and get that out to all the news media. I
30:46
always say, plan ahead, right, you know what you're doing.
30:50
Get the calendar ready and get it to Petronia. You
30:54
know she'll pitch it to everybody. But it has to
30:56
have that good story, yes, right behind it. You can't
30:59
just how the news that day is like can you
31:01
come cover? Right, You've got a plan for it so
31:04
that hey, give that opportunity for them to come and
31:07
cover your event.
31:08
Speaker 6: And I'd say one more thing, so let's just say
31:10
we miss it breaking news. We can't get there quick
31:14
with those emails. Hey, here's our event. I know you
31:16
guys missed it. Here's pictures, here's video, here's why it matters.
31:20
And again, not just me, every single station. Send it
31:24
to all of them. I guarantee you you make it
31:26
easier for us to share your message.
31:28
Speaker 2: We will share your message.
31:29
Speaker 6: And well happy to do it because we want to
31:31
tell stories about the Ken.
31:32
Speaker 3: Don't just look at mainstream media.
31:34
Speaker 5: Right, there's Philippines Times there, Bobby's in the house. I
31:38
love my friend Bobby back there Asian journal you know,
31:41
look out for him. He covers a lot of minority
31:44
related stories. So we have to support our minority media
31:47
as well. And that's perfect. This is where these are
31:50
the stories that they want to showcase.
31:51
Speaker 4: So yeah, all right, So we talked about the nurses
31:56
a while ago. And another thing that we talk about
31:58
when we talk about filipeen it's food. Right. We have
32:02
a movement here in in Nevada. It's called fapcore Nion
32:07
and we have Elizabeth here. I'm sure you have questions,
32:11
uh to our panels about the panelists about the uh
32:17
eating healthier it's on? It's on?
32:19
Speaker 2: Is it on?
32:20
Speaker 7: Yes?
32:21
Speaker 14: Okay, I'm not used to this techie microphone. Anyway, Thank
32:27
you so much for giving me time to speak. First
32:30
and foremost, I want to acknowledge Marie a big shout
32:35
out because when I texted her the invitation to the
32:40
FAPCORN about an ion the Healthy Heart program at Dignity,
32:45
she just posted it and just spread it all over.
32:48
Speaker 2: So that's really great.
32:49
Speaker 14: You know, it's amazing to get that support from the media.
32:53
And I want to acknowledge all the the civic leaders
32:57
here who joined the consortium because.
33:00
Speaker 2: Us right now we know that we.
33:02
Speaker 14: Have a high predisposition as Filipinos, Filipino Americans predisposition to
33:08
cardio metabolic diseases, right disorders and doc aragon.
33:13
Speaker 3: I'm sure you'll agree with me on that.
33:16
Speaker 2: Really high prevalence.
33:17
Speaker 14: However, studies show that there are no specific interventions, you know,
33:24
for US Filipino Americans. Now, with that being said.
33:28
Speaker 3: You know, we have this movement.
33:29
Speaker 14: We appreciate all our partners who work really hard. We
33:34
brainstorm and see how we can reach our community, the
33:38
Filipino American community. Now I'm going to challenge the media people,
33:44
how can you help us? You know, how can you
33:47
help us spread the word because we can't do this alone,
33:50
right as nurses and the other civic organization.
33:54
Speaker 2: What is media's role in this endeavor?
33:57
Speaker 4: You know, Elizabeth, it is really very challenging because you're
33:59
asking us media to say to tell everyone don't eat
34:02
let on.
34:04
Speaker 3: I know, that's why I am to do.
34:08
Speaker 14: That's why that's why we have salmon on the menu today.
34:11
Speaker 7: Ah, that's right. So let's hear it from the panelists.
34:15
Speaker 3: Well, I think, Bobby do you did you want to
34:17
say something?
34:18
Speaker 7: Hey Bobby?
35:11
Speaker 5: And Bobby is right and he's not the only one.
35:13
I mean, any reporter will tell you that that they
35:15
have a million things going on. If you want to
35:17
get the attention of the reporter, give them. Make it
35:20
as easy for the reporter to do their job as possible,
35:23
and they're going to help you as much as possible.
35:26
If you send this long email, no information, no contact person,
35:29
you spell their name wrong, you know what I mean,
35:31
get all the facts right and make it easy for
35:34
them to get the story out. And just to answer
35:36
your question about you know, certain topics, especially health, really
35:39
think about what's newsworthy for the month, right, So if
35:41
it's diabetes Awareness month, that's probably when they're going to
35:44
do a story about that. So have that on your
35:46
content calendar and think, okay, diabetes Awareness month, hard health
35:49
awareness month, that's when news is like looking.
35:52
Speaker 3: They're looking for those stories of that month. So that
35:54
makes the difference.
35:55
Speaker 5: Find the connection.
35:58
Speaker 3: Personal stories.
35:59
Speaker 5: So if people are suffering from that and they have
36:01
a really compelling story, bring that story up and say, hey,
36:04
we have someone personal.
36:05
Speaker 3: To that you can interview, you know, so it's more
36:08
than just a headline.
36:10
Speaker 2: All right, Well I wanted I wanted to add to
36:14
oh go ahead, yes.
36:22
Speaker 15: Yeah, yeah, h.
36:32
Speaker 14: Mm hmmm.
36:41
Speaker 10: I mean we could we could invite we could invite
36:45
uh the channel to come over to our event, but
36:49
it is very difficult to make them show up. Can
36:52
you give us some tips or some guidelines like what
36:54
to do to make to make it interesting for the
36:57
mainstream media to focus on Philippine American activities.
37:01
Speaker 5: So let me answer to that as the AAPI Chamber
37:05
of Commerce. So with us, we don't do our own
37:12
press RELI we actually it's not that Petronia is sitting
37:16
next to me, but you know, Patronia is our PR person,
37:20
and she handles all of our press releases and promoting
37:25
our events. So finding that right person and you know,
37:31
many people had approached the Chamber to represent them, but
37:35
Petronia understands our mission, she understands our vision. So even
37:41
that little story, she knows what we're trying to accomplish.
37:45
So she's almost you know, well she is part of
37:49
the Chamber. So I think connecting with the right person
37:54
that's going to represent you in the media is really important.
38:01
And and I don't you know, and yes, having a
38:04
PR person's great, but you can be your own best
38:07
PR as well. You understand how the news work, and
38:11
I see the challenge of that, you know, I mean,
38:12
and they have so many stories to cover. News stories
38:15
are like two minutes, that's all they have time for.
38:18
They can't cover everything, and obviously people want them to
38:21
cover everything. But again, having that peg, right, if you're
38:24
going to have one of your events, if you're going
38:26
to have it on Filipino American Heritage Month, that's probably
38:29
gonna boost your chances of being covered ninety times because
38:33
it's newsworthy on that month. Right, So think of be
38:35
strategic when you're pitching. Find the right reporter. Maybe it's
38:39
a Filipino American reporter who wants to do more stories
38:41
about that, right Marie.
38:43
Speaker 6: Yeah, absolutely. And then so for an example, the minority vote.
38:48
You know, if you want to say, hey, we are
38:50
here and we are making our voices heard, maybe you
38:53
guys haven't heard us in this way, you know, to
38:56
send it to their emails. Fine, as Bobby said, you
38:59
know you can do a one shee. I'm a big
39:00
fan of multimedia. Send me pictures, send me videos, hook
39:05
me by. You know, here's our volunteer who's going out
39:08
there knocking on doors. Have you heard of this person?
39:11
Do you know about this person's story? And start off
39:14
with what's significant to you. I think that a time
39:17
of year is one thing, but we know that the
39:19
Filipino americanmmunity has stories.
39:21
Speaker 2: Year round, and we can do those stories.
39:24
Speaker 6: As trying to said, and as Catherine said, some of
39:27
it does take, you know, having the right person to
39:28
open that door.
39:29
Speaker 2: But being proactive is a big part of it.
39:31
Speaker 6: Having the mission, what is your intention of the story,
39:35
And then maybe it's just say, hey, maybe you're not
39:38
the right person to get the story, but can you
39:39
tell me who can you know? One connection? As we know,
39:44
Vegas is a networking town. One connection can lead to another,
39:47
can lead to another.
39:48
Speaker 5: Yeah, be proactive in creating that relationship with the station,
39:53
with the newscaster, with the reporter also as well, we'll
39:57
help you.
40:00
Speaker 4: Part of the mission of the Media Resource Center that
40:07
we wanted to do is to create a digital hub
40:12
where all of your photos, your videos, profile, pictures of
40:18
doctor Aragon, all the dignitaries and everything, it's all in
40:23
one cloud folder for you to access, so that if
40:27
you want to do a one sheet sent to Bobby,
40:30
you don't go finding it anywhere. You're sure that the
40:35
photos that you send are the good quality ones that
40:38
they will use, that they will want to use, the
40:41
videos that they will want to use, the editors would
40:44
want to use. I'm an editor myself. If you send
40:46
me videos that I still have to fix. You know,
40:49
I probably will.
40:50
Speaker 13: Not use it.
40:51
Speaker 12: Right.
40:51
Speaker 4: Who among you have ever been to a newsroom? Yeah,
40:55
you know, you guys know that it's a it's in
40:59
some of those news room it's a it's healths kitchen
41:01
right there, right, So we have to give them the
41:05
one sheet and the Filipino American Media Association through this
41:08
Media Resource Center, we're going to have this one, this hub,
41:12
this cloud based server where we're going to store all
41:16
of those b roll all of those anything that they
41:19
need that you access, send to them. Put your story,
41:24
that's it and clean. So that will that is what
41:27
you guys are supporting, why you are here, Because of
41:31
your presence, we will be able to build that. Lizelle,
41:37
I add something at the presidente of Famine, come.
41:41
Speaker 16: On, oh my son, this is my son. I want
41:49
to add something to that because a part of the
41:52
mission of the of Famine is we want to be
41:57
like your point person. And I'm speaking to my fellow
42:00
film community, so we want to be your point person.
42:04
You want to get the word out, you want to
42:05
connect to the mainstream media, use us, so you contact us,
42:10
we will get we will help get the word out
42:13
because part of our goal is to make is to
42:16
be like that bridge to connect everybody into one place,
42:21
and so we don't have to scramble for like wait,
42:24
I forgot to send the information station Journal, I forgot
42:26
to send information to PHLV. But you know, so then
42:29
you're missing. So all you have to do now is
42:32
you reach out to Faman and you say, hey, we
42:34
have an upcoming event, we need the word out, we
42:37
need the support, and then you just give us the
42:40
information and we'll get it out.
42:41
Speaker 1: Feliz and I love that every everyone here we're able
42:45
to bridge the gap to those pieces that are missing
42:48
and those you know, conduits that we need to really
42:51
get our word and our stories across. So finally, I know,
42:54
in closing, we want to bring this on a you know,
42:57
it wasn't funnier note, but Teita Josie is in the
43:03
house tonight. We want to say hello. But we want
43:07
to also bring to light. Media is not only news
43:10
and not only social and all of that. It's also
43:13
bringing the fun and the lightheartedness of our people, our
43:17
heart and making maybe poking fun or just bringing the
43:21
reality of the things of how we grew up and
43:24
all of that. So are you talking I'm talking about
43:28
Tita Josie. I think she's funnier than her son, So
43:31
you know, for me, it's it's very important to connect
43:34
in that way, right. So, as the community, we really
43:37
relate to others, whether it's uh, you know, it's a
43:40
funny story or it's a funny a funny.
43:43
Speaker 2: Uh you know, on the news.
43:45
Speaker 1: When we see these funny things, you're easily captivated. Did
43:49
we have the mic fors So I just wanted to
43:52
bring to light that, you know, we are in the
43:55
mainstream media as far as you know Joe Koy, but
43:58
Tita Josie has also been a very pivotal part of
44:03
our community here in southern Nevada.
44:05
Speaker 2: So give all right, let's hear it from Johnson.
44:11
Speaker 17: First of all, I would like to thank Johnt Sizon
44:15
and your wife, a nurse very issue. I just want
44:20
to thank you for what you're doing to a Nevala community,
44:24
especially to us, did Gloria.
44:27
Speaker 2: We have our own program.
44:29
Speaker 11: We do not pay for our show. I want you
44:32
all to know that it is for free. So it
44:35
is really great that Johanne is doing this for us.
44:39
And I want you to know that I have my
44:41
own media Choky, and I told Joe that if you
44:48
love Filipinos, and if you love them, you show them
44:52
because if they see that you love the parents, especially
44:55
the mother the windows with w he said, Mommy, or
44:59
you're selling me that because you are.
45:04
Speaker 9: Hey, thank you very much, thank you, very thank you
45:09
very much.
45:09
Speaker 4: Lida loves to you, Josie Everson, everybody, Okay, wrap it
45:15
up to me.
45:16
Speaker 1: Well, we want to just thank you guys for being
45:17
here tonight. I hope the food was good.
45:19
Speaker 2: How was the food? Everyone?
45:21
Speaker 1: Yes, hearts are fields, bellies are full. Thank you so
45:26
much for being here tonight, Ladies our panelist, thank you
45:29
so much for taking the time out of your very
45:31
busy schedule, because I know you guys have one, but
45:34
you know you guys are welcome to stay network enjoy
45:37
each other's company for the remaining of this evening. And
45:41
I think we were going to wrap it up now.
45:44
Did you guys have any final things you want to add?
45:46
Speaker 4: Final thoughts from our final.
45:47
Speaker 6: Thoughts, I just want to say thank you so much
45:50
for letting me be part of this conversation.
45:52
Speaker 2: It's so important for me to hear from all of you.
45:55
Speaker 6: Let me just say, stay authentically Filipino, you know, go
46:00
out there with crime.
46:03
Speaker 2: Why are people only learning about UBE now? I don't know.
46:06
Speaker 6: It's been around for forever and it seems like it's
46:09
having its moment, but the Filipino moment has always been here.
46:12
So thank you so much for allowing me to be
46:15
here in part of this discussion.
46:18
Speaker 3: So is it the right word? Salamat? Is that right?
46:23
Speaker 5: I pick things up with my Filipino community.
46:26
Speaker 3: Thank you again for being here.
46:28
Speaker 5: And yeah, it's an honor. Thank you, Thank you everyone
46:33
for having me here. It was an honor to sit
46:37
among kick ass female leaders at this table and to
46:42
see all of you. I know it's been a while.
46:44
Thank you for having us.
46:47
Speaker 4: All right, thank you so much, and we wrap it up.
46:51
This has been our very first Famine podcast.
46:57
Speaker 8: Yay.
46:58
Speaker 2: Thank you all for coming home safe. Be home safe.
47:01
Speaker 1: You don't have to go home and you can still
47:04
stay here.
47:04
Speaker 4: And before you go home, let's have Ray come on over.
47:09
Plug in Ray. We're gonna have some entertainment coming for you.