Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Twitter Pivoted from a Failed Podcasting App
In 2005, a startup called Odeo was betting big on podcasting. Then Apple built podcasting into iTunes, crushing Odeo's market in a single day. The company had to find a new direction fast. This episode tells the inside story of how a desperate all-hands hackathon produced a side project that would become Twitter. Lucas and Luna walk through the specific decisions, the personalities involved, and the lessons for any business facing a sudden disruption. They cover Jack Dorsey's original idea, Noah Glass's role as a co-founder often forgotten, and the SXSW moment that turned a…
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