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Transcript

Lunch with the Clydesdale - What does "Full Swing" Got that We Don't Have · Clydesdale Media Podcast

• 0:32
  what's going on everybody
• 0:33
  welcome to lunch with the
• 0:35
  clydesdale it is lunch time
• 0:38
  it's time to hang out do
• 0:40
  our thing um can't wait to
• 0:42
  chat with you all it's a
• 0:43
  monday afternoon and I
• 0:45
  actually have a show idea
• 0:48
  after the weekend uh so I'm
• 0:50
  super pumped about that um
• 0:54
  so yeah so what we're going
• 0:56
  to eventually get into today is
• 0:59
  For years,
• 1:00
  I've been hearing about people
• 1:01
  talk about this show full
• 1:03
  swing and that CrossFit
• 1:05
  needs to get into the
• 1:07
  business of doing a show
• 1:09
  like that in order to grow the sport,
• 1:12
  the methodology, all of that stuff.
• 1:14
  So this weekend, I actually...
• 1:17
  I had some time to sit down
• 1:19
  and start watching full
• 1:20
  swing and I got a flood of
• 1:22
  ideas that came with it and
• 1:24
  whether I thought that it
• 1:26
  was a viable option for CrossFit.
• 1:28
  But before we get into that,
• 1:31
  there was some breaking
• 1:32
  news today as two people
• 1:35
  have withdrawn from the Mayhem Classic.
• 1:39
  We just did our preview show
• 1:40
  last night where we made
• 1:41
  our picks for who will get
• 1:43
  their tickets to the CrossFit Games.
• 1:46
  And then this morning,
• 1:48
  this came out where the top
• 1:49
  two women on the list have withdrawn.
• 1:53
  That is Danielle Brandon and Brooke Wells.
• 1:58
  So now the field is down to four, six,
• 2:03
  eight, ten, twelve, fourteen.
• 2:07
  Sixteen, eighteen,
• 2:09
  eighteen competitors with.
• 2:17
  Eighteen competitors and two
• 2:18
  cannot qualify for the games.
• 2:22
  So now instead of two spots out of twenty,
• 2:25
  it's going to be two spots out of sixteen,
• 2:28
  which really increases the odds.
• 2:31
  I know some people actually
• 2:34
  declined coming to this
• 2:36
  because of how stacked the
• 2:38
  field was and that the odds
• 2:40
  weren't that good.
• 2:42
  And now as more and more people withdraw,
• 2:45
  the odds are getting better and better.
• 2:48
  What I think the correlation
• 2:49
  is going to be is,
• 2:51
  that by the end of the
• 2:53
  in-person qualifying events
• 2:56
  like nor cal uh it is going
• 2:59
  to be insane the number of
• 3:01
  high-level athletes that
• 3:02
  will be signed up for that
• 3:04
  trying to get those last
• 3:05
  couple spots to the games
• 3:09
  um I watched daniel
• 3:11
  brandon's rad tapes last
• 3:13
  night someone suggested it
• 3:14
  in the chat uh so I watched
• 3:16
  that before I went to bed
• 3:18
  And it is obvious in that
• 3:25
  little documentary,
• 3:26
  she has no idea what her
• 3:29
  plan is for the season.
• 3:30
  This is all new.
• 3:32
  With the in-affiliate semis
• 3:35
  and the in-person semis,
• 3:37
  there are two different ways to qualify.
• 3:40
  And so I think that
• 3:42
  everybody is confused as to
• 3:45
  what is the best route to
• 3:47
  take to get there.
• 3:49
  And I think a lot of people
• 3:50
  are really putting their
• 3:53
  eggs in the online basket.
• 3:55
  But that's only eleven spots.
• 3:59
  And there's a lot more
• 4:01
  people than eleven trying
• 4:03
  to get those spots.
• 4:04
  So it's going to be crazy.
• 4:06
  It's going to be a crazy season.
• 4:07
  Can't wait to follow it all.
• 4:09
  But wanted to hit you up
• 4:10
  with that breaking news
• 4:11
  before we get into much else.
• 4:16
  Uh, the other thing, uh,
• 4:18
  on my mind today is, uh,
• 4:24
  Corey is the only lot.
• 4:25
  The online basket is the
• 4:26
  only basket I have.
• 4:28
  Yeah.
• 4:28
  That's that's age group.
• 4:29
  And it's been that way for a long time,
• 4:31
  dude.
• 4:36
  Um,
• 4:38
  So, yeah,
• 4:39
  Craig says it's great news for fee.
• 4:41
  It sure is.
• 4:42
  And she was one of my picks
• 4:43
  to get a ticket.
• 4:45
  So that increases her chances.
• 4:46
  She's been killing it this year, though.
• 4:50
  I think she's I think she's
• 4:51
  going to be great this weekend.
• 4:53
  Can't wait to see her out there.
• 5:02
  And I actually picked Alexis
• 5:03
  Raptus and Fee,
• 5:04
  so my two girls are still in it.
• 5:07
  So this just thins out the
• 5:08
  hurt a little bit for my picks.
• 5:12
  So the other thing I wanted
• 5:14
  to talk about is my wife
• 5:16
  and I sat down this weekend
• 5:19
  and watched Anora,
• 5:22
  the movie that won Best
• 5:23
  Picture of the Year at the
• 5:25
  Academy Awards.
• 5:27
  And my question to all of
• 5:28
  you is who in the hell
• 5:30
  picks these movies?
• 5:33
  it was one of the biggest
• 5:35
  waste of times I've ever
• 5:37
  taken to watch a movie in my life.
• 5:44
  To me,
• 5:44
  a movie is supposed to tell me a story.
• 5:48
  I'm supposed to,
• 5:49
  whether it is fiction or nonfiction,
• 5:52
  it's supposed to tell me a story.
• 5:53
  It took forty five minutes
• 5:56
  just to get to the
• 5:58
  beginnings of a storyline.
• 6:02
  The first forty five minutes
• 6:04
  were basically soft core porn.
• 6:08
  And no storyline,
• 6:09
  just meandering through life.
• 6:13
  And then when there is an
• 6:14
  assemblance of a storyline.
• 6:21
  It starts to go in a way you're like, OK,
• 6:23
  now I get it.
• 6:25
  And then they completely
• 6:26
  abandoned that storyline for the ending.
• 6:29
  That just makes you go like,
• 6:31
  what the hell did I just watch?
• 6:36
  Um,
• 6:38
  Honestly,
• 6:40
  I don't think I would have given
• 6:41
  it anything higher than like a D grade,
• 6:45
  maybe one or two stars tops.
• 6:50
  And that's being generous.
• 6:53
  It was such a bad movie and
• 6:55
  it was picked as the best
• 6:56
  movie of the year by these people.
• 7:02
  Do I think it was a DEI pick?
• 7:03
  I do not.
• 7:06
  I do not.
• 7:08
  It really had nothing to do
• 7:09
  with any of that.
• 7:10
  Even, um, no,
• 7:13
  the brutalist was a bigger waste of time.
• 7:16
  So Jody, I'll say I've seen worse movies.
• 7:19
  Um, but it just,
• 7:20
  it was a complete waste of
• 7:22
  two and a half hours.
• 7:24
  Um, I have seen worse movies than this,
• 7:28
  but if you've won the best
• 7:29
  picture of the year,
• 7:30
  I would say that your
• 7:33
  expectations are higher.
• 7:37
  and it didn't come close to
• 7:39
  reaching any of that so if
• 7:43
  you have not why it's on
• 7:44
  hulu now uh that's why we
• 7:47
  watched it andrew says I
• 7:49
  think it was more on its
• 7:50
  subject matter than the actual movie
• 7:55
  the subject matter is, I mean,
• 7:57
  I'm not going to spoil anything.
• 7:59
  She's a stripper.
• 8:01
  She meets a kid in the strip joint.
• 8:04
  They start hanging out.
• 8:06
  They impulsively get married.
• 8:08
  His parents do not like the
• 8:10
  fact that they're married
• 8:12
  and they try to get the wedding annulled.
• 8:15
  That is,
• 8:16
  that is the entire storyline that,
• 8:21
  other than that she is a New
• 8:23
  York girl with Russian descendants.
• 8:31
  They are actually Russian,
• 8:33
  the boy and the family that
• 8:35
  wants the wedding annulled.
• 8:37
  And other than that, it made no sense.
• 8:43
  Like, that is the storyline.
• 8:45
  I don't think it had, I don't know.
• 8:48
  I, I, Andrew,
• 8:49
  if you can explain to me why it won,
• 8:52
  go ahead.
• 8:53
  But I don't think that there
• 8:55
  was anything subject matter
• 8:56
  in there that was earth shattering.
• 8:58
  I think pretty woman did it
• 8:59
  years ago with a twist at the end.
• 9:02
  Um,
• 9:02
  Romeo and Juliet did it deck or
• 9:05
  centuries ago, um,
• 9:07
  where the parents didn't
• 9:08
  want them to get married.
• 9:10
  It's an old story.
• 9:11
  It doesn't, I don't know anyway.
• 9:18
  Sorry, that's just my little rant.
• 9:25
  Yeah, I don't know.
• 9:25
  I don't really pay attention
• 9:27
  to all that stuff,
• 9:29
  so I don't know who put the
• 9:30
  movie together.
• 9:31
  It just was an awful movie.
• 9:38
  uh helson albernes says I me
• 9:39
  and my wife started
• 9:40
  watching the pit thank you
• 9:42
  now I'm hooked yeah you are
• 9:44
  welcome you are welcome it
• 9:46
  is so good so good yeah you
• 9:50
  like the new script jody
• 9:51
  lynn I just noticed that I
• 9:54
  could change it if I wanted
• 9:55
  to and this is like uh uh
• 10:00
  like a rock star like I
• 10:01
  don't know it's some kind
• 10:02
  of rock star script
• 10:04
  We'll use it for today.
• 10:05
  We'll see what it's like and
• 10:06
  then see what we're going
• 10:07
  to do going forward.
• 10:11
  Jeffrey Birchfield starting
• 10:12
  his online L one today.
• 10:15
  Good luck, brother.
• 10:16
  It's a fun ride.
• 10:18
  When you get to the physical
• 10:19
  part of the working out in
• 10:21
  front of the camera for your coach,
• 10:25
  you're going to be tired.
• 10:27
  It's going to feel like a
• 10:29
  pretty big workout after that.
• 10:32
  But enjoy it.
• 10:33
  It's a lot of fun.
• 10:39
  Scott takes the movie bullet
• 10:41
  for all of us.
• 10:42
  Yeah,
• 10:42
  I watched it so you guys don't have to.
• 10:47
  Really, really a complete waste of time.
• 10:51
  Now,
• 10:52
  there's a lot of movies that have come
• 10:53
  out on streaming.
• 10:54
  So, like,
• 10:55
  I have a long list of things I
• 10:57
  want to watch.
• 10:59
  still need to see den of
• 11:00
  these two I still the
• 11:01
  complete unknown came out
• 11:03
  wicked came out um so at
• 11:06
  some point over the next
• 11:07
  few days my wife and I'll
• 11:08
  probably hit some of those
• 11:10
  um and I will share my
• 11:11
  thoughts on those uh so
• 11:14
  that you guys can avoid the
• 11:15
  bad ones and check out the
• 11:16
  good ones so yeah
• 11:23
  So the real thing I wanted
• 11:24
  to get into today at lunch
• 11:26
  was for a long time, I've heard like
• 11:32
  Justin Kotler and Matt
• 11:34
  O'Keefe and a lot of these
• 11:37
  interrupts in the CrossFit
• 11:38
  space say that in order to grow the sport,
• 11:42
  CrossFit needs to do
• 11:43
  something like full swing.
• 11:45
  And so this weekend, I had some time.
• 11:49
  I was babysitting my daughter's dogs,
• 11:52
  so I couldn't really go anywhere,
• 11:55
  and I just had to take them on walks.
• 11:57
  I started watching full swing.
• 11:59
  I'll say I am hooked immediately.
• 12:01
  I am not a golfer.
• 12:03
  I have golfed, and I used to golf a lot.
• 12:07
  Not so much anymore.
• 12:08
  I watch maybe...
• 12:11
  a few hours of the masters every year,
• 12:13
  and maybe a few hours of another major.
• 12:16
  That's about the extent of
• 12:18
  my golf watching,
• 12:20
  but the stories that this
• 12:21
  show is telling suck me right in.
• 12:25
  And I think that's what
• 12:26
  they're getting at with that.
• 12:28
  CrossFit needs to do something like this,
• 12:31
  um, to help grow it.
• 12:34
  What I will say is after watching it, um,
• 12:39
  that I think that CrossFit
• 12:41
  has done some of these things.
• 12:42
  They've probably done all of these things.
• 12:45
  But there's a piece in this thing.
• 12:47
  There's a piece in this thing.
• 12:49
  There's a piece over here.
• 12:51
  And what Full Swing does is
• 12:53
  it brings it all together
• 12:54
  into one cohesive,
• 12:57
  episodic documentary series.
• 13:01
  um I think the one example
• 13:04
  that I could find where
• 13:07
  crossfit did it the best
• 13:09
  was in a road to the games
• 13:11
  in and I have it here so
• 13:15
  you can see it it was road
• 13:17
  to the games uh joshua
• 13:20
  brooke episode sixteen dot oh six
• 13:24
  And this episode of Road to
• 13:25
  the Games is the year after
• 13:28
  Josh missed out on the
• 13:30
  games and was making his comeback.
• 13:34
  And so the beginning of the
• 13:35
  episode talks about Josh not making it,
• 13:40
  seeing the huddle of the
• 13:41
  five athletes who did,
• 13:43
  him far away from it,
• 13:45
  like great shots of all that stuff.
• 13:48
  And that what was he doing
• 13:51
  in order to make it back the next year?
• 13:54
  then the contradiction to
• 13:55
  that was you have Brooke
• 13:57
  ends coming off a CrossFit game season.
• 13:59
  She gets picked to be in the
• 14:01
  wonder woman movie and the, um, uh, the,
• 14:07
  uh, the big DC movie with Batman and,
• 14:11
  and all of them.
• 14:13
  Uh, I don't know why I'm brain dead.
• 14:16
  And she didn't get to work
• 14:20
  out as much in the
• 14:21
  offseason and is trying to
• 14:25
  make it back to the game so
• 14:26
  that she has time to get back into shape.
• 14:30
  So you have Josh.
• 14:31
  You're right, Jay Birch.
• 14:32
  Yeah, Justice League.
• 14:34
  And it's long-haired and bearded Josh.
• 14:36
  Yeah,
• 14:36
  it's when he first gets out of the
• 14:38
  Navy and he lets his hair
• 14:40
  grow and he first gets the
• 14:41
  mustache and the beard and
• 14:44
  he comes to make his comeback.
• 14:49
  And so they're showing like
• 14:50
  piece by piece how they're
• 14:52
  actually showing the
• 14:52
  struggle as the workouts
• 14:53
  get announced and him
• 14:54
  struggling with like strict
• 14:55
  Nate and trying to get the
• 14:57
  strict muscle ups done and
• 14:59
  him and Dan Bailey working out the house,
• 15:01
  trying to get them figured out.
• 15:03
  You have Brooke Entz looking
• 15:04
  at things going, wow,
• 15:05
  that's not going to be in my wheelhouse.
• 15:07
  How am I going to do that?
• 15:08
  And then they go to the West
• 15:10
  Regional in California at Del Mar,
• 15:12
  and they show how it all plays out.
• 15:15
  And you have Josh hitting home runs,
• 15:17
  hitting home runs, hitting doubles,
• 15:19
  hitting triples with everything,
• 15:21
  and you can tell he's going
• 15:22
  to make it to the games.
• 15:25
  You have Brooke Entz not
• 15:26
  doing so well and it all
• 15:28
  kind of unraveling.
• 15:30
  And it's famously the
• 15:32
  episode that she kind of
• 15:35
  goes off on Mars.
• 15:38
  He is filming.
• 15:39
  Heber is filming.
• 15:41
  She walks out of the arena
• 15:43
  to like an outdoor event
• 15:46
  area and sits on bleachers, is crying.
• 15:49
  Like it is a big unraveling
• 15:50
  and you're watching it all
• 15:51
  kind of unfold in front of you.
• 15:55
  because when I was watching
• 15:56
  full swing and the reason I
• 15:57
  say that is most of the
• 15:59
  stuff that CrossFit puts
• 16:00
  out now are all the feel good stories,
• 16:03
  all the, this person achieved this,
• 16:06
  this person achieved that.
• 16:08
  Those things only mean so
• 16:10
  much unless you know where
• 16:12
  they came from to do it.
• 16:14
  And full swing does an
• 16:15
  amazing job of showing
• 16:19
  golfers that were in a struggle to
• 16:22
  and overcame those struggles
• 16:25
  in the same episode to then
• 16:27
  redeem themselves in their struggles.
• 16:31
  They feature Brooks Koepka,
• 16:33
  who was the best golfer in
• 16:34
  the world from two thousand
• 16:35
  seventeen to nineteen,
• 16:37
  and how at the Masters in season one,
• 16:41
  he just starts unraveling
• 16:42
  at the Masters and that
• 16:44
  he's starting to question
• 16:45
  himself and loses his confidence.
• 16:49
  Um, and,
• 16:50
  and how can he become great again
• 16:52
  if he can't believe in himself?
• 16:54
  And then you have the story of Joel Dolman,
• 16:58
  who was the seventieth
• 16:59
  ranked first golfer in the world.
• 17:01
  Yeah.
• 17:02
  Always is self-deprecating.
• 17:04
  Always says he's not good
• 17:05
  enough to be on the course.
• 17:07
  Always says all those things.
• 17:09
  And then he gets to the U.S.
• 17:11
  Open, barely qualifies to get in.
• 17:14
  And after two rounds,
• 17:16
  he is in first place at the U.S.
• 17:17
  Open at a major.
• 17:19
  And he's never even led a
• 17:21
  golf tournament before.
• 17:24
  His mom died of cancer.
• 17:26
  He had testicular cancer that he overcame.
• 17:29
  And then here he is at the U S open.
• 17:31
  One of the majors of golf
• 17:33
  winning after two rounds.
• 17:36
  And so they do a great job
• 17:38
  of piecing all of this
• 17:39
  together to see what they came from,
• 17:42
  to see what they're overcoming.
• 17:44
  In fact,
• 17:44
  his wife just got pregnant and
• 17:46
  they weren't even sure they
• 17:47
  could have kids because of
• 17:48
  the testicular cancer.
• 17:50
  His wife gets pregnant.
• 17:52
  They show them stroller
• 17:53
  shopping and then bam,
• 17:55
  you're at the US Open and
• 17:57
  he is kicking ass and taking names.
• 18:00
  And you can see confidence
• 18:01
  building in him.
• 18:03
  And he ends up finishing in tenth place.
• 18:06
  And he wins a half a million
• 18:08
  dollars money.
• 18:10
  He's never seen before.
• 18:14
  it was the coolest it is
• 18:16
  really a great show and
• 18:18
  really it it it shows what
• 18:21
  cross crossfit has done
• 18:22
  these parts savans behind
• 18:24
  the scenes do a great job
• 18:25
  of showing that emotion
• 18:27
  showing those things that
• 18:28
  you don't get to see um
• 18:30
  road to the games did a
• 18:31
  great job of like setting
• 18:32
  things up the documentaries
• 18:34
  do a great job of showing
• 18:35
  the action on the floor
• 18:37
  All these Hiller does a
• 18:38
  great job with those like
• 18:39
  forty eight hours with Hiller.
• 18:41
  What's what's going on with this athlete?
• 18:45
  But nowhere do you have all
• 18:47
  of those components
• 18:48
  together in one seamless
• 18:50
  storyline like full swing
• 18:53
  has showed us it can be done.
• 18:56
  Now, last night in the chat,
• 18:58
  Hiller jumped in,
• 18:59
  said that we are going to
• 19:00
  love the Jason Hopper story
• 19:02
  that's coming out soon,
• 19:05
  which now has me excited
• 19:06
  because he heard my mini
• 19:07
  rant last night and said
• 19:09
  that the Jason Hopper thing
• 19:11
  we're going to love.
• 19:12
  So I'm really,
• 19:13
  really looking forward to
• 19:14
  that to see what he's going
• 19:15
  to do with that.
• 19:17
  And this road to the games
• 19:20
  is the closest example I
• 19:22
  could find to it.
• 19:24
  And I don't know if you can
• 19:25
  see these stats.
• 19:26
  I have a software that gives
• 19:28
  me numbers about everything
• 19:30
  and everything I watch.
• 19:31
  So right over here are the
• 19:33
  total views for this Road to the Games.
• 19:37
  Over three million views.
• 19:42
  Over three million views.
• 19:44
  CrossFit has one point one
• 19:46
  million subscribers.
• 19:47
  That means three times the
• 19:48
  number of subscribers watch
• 19:50
  this Road to the Games.
• 19:54
  um so it was successful and
• 19:58
  I hope I hope that crossfit
• 20:00
  is looking at these numbers
• 20:01
  saying man we could kill it
• 20:03
  if we just did more stories
• 20:06
  like this better
• 20:08
  storytelling um the other
• 20:13
  interesting thing about
• 20:14
  about full swing is when
• 20:18
  I'm watching this it's season one
• 20:21
  live is trying to make it
• 20:23
  make inroads into the golf
• 20:25
  world and create a competing league.
• 20:29
  And the parallels between it
• 20:31
  and the WFP are uncanny.
• 20:35
  Um,
• 20:37
  first of all,
• 20:38
  we've heard rumors of a sale
• 20:39
  with CrossFit and then they
• 20:40
  said they are selling Saudi
• 20:43
  money backed the live tour.
• 20:45
  There are rumors that Saudi
• 20:46
  money is backing an effort
• 20:48
  to buy the CrossFit company.
• 20:52
  And the political backlash
• 20:54
  behind all of that was huge at the time,
• 20:58
  which I didn't really
• 20:59
  understand until I was
• 21:00
  watching a full swing of
• 21:03
  Live versus the World Fitness Project,
• 21:06
  they both offer guaranteed
• 21:07
  money to the biggest
• 21:09
  athletes in the world to
• 21:10
  try to get them away from
• 21:11
  the other entity.
• 21:14
  And they made the money
• 21:16
  whether they showed up or not.
• 21:18
  Full swing shows how on the PGA Tour,
• 21:21
  a golfer makes nothing
• 21:23
  unless they make the cut at a tournament.
• 21:26
  If they don't make the cut,
• 21:27
  they walk away with zero.
• 21:28
  And there are so many
• 21:29
  competitions that a
• 21:31
  CrossFit athlete pays to go to.
• 21:33
  And if they don't make a certain placing,
• 21:35
  they walk away with zero.
• 21:38
  And age group athletes know
• 21:40
  that even more than even elite athletes.
• 21:43
  A lot of times there you
• 21:44
  have to podium or you win nothing.
• 21:48
  So I thought that was interesting.
• 21:50
  It's really hard if you're
• 21:51
  an athlete going to all
• 21:52
  these competitions and
• 21:54
  you're losing money going to them.
• 21:57
  And then you have an entity
• 21:58
  coming in offering you
• 21:59
  money to come over with them.
• 22:05
  And it's guaranteed so you
• 22:06
  can actually pay for your trip,
• 22:08
  pay for things like that.
• 22:10
  It's really hard as an
• 22:11
  athlete to say no to that.
• 22:15
  But what the live thing did
• 22:16
  is it really split the golf community up.
• 22:19
  It split the big golfers,
• 22:21
  the PGA band golfers who
• 22:23
  went over to live,
• 22:25
  and then they could not
• 22:26
  compete in the PGA Tour anymore.
• 22:29
  It split the whole community up big time.
• 22:31
  And you see that happening
• 22:33
  here with what happened at
• 22:34
  the games and then WFP coming in.
• 22:38
  You can see the split
• 22:39
  happening and people taking sides.
• 22:42
  And I don't think that is a
• 22:45
  good thing for the sport,
• 22:47
  for the methodology, for any of that.
• 22:52
  And it really illustrated
• 22:54
  how Liv wasn't looking for
• 22:56
  necessarily the best athletes,
• 22:58
  but they were looking for
• 22:59
  the biggest and the biggest characters.
• 23:01
  The people that had the most
• 23:02
  followers on social media.
• 23:05
  The people that were doing
• 23:06
  things that garnered attention.
• 23:08
  And they do a whole episode on Ian Poulter,
• 23:11
  who was the guy that wore
• 23:12
  the crazy colored pants, the wild shirts,
• 23:16
  had his hair dyed in different colors,
• 23:20
  and that that was more
• 23:21
  important to the success of
• 23:23
  Liv than whether he was a
• 23:24
  good golfer or not.
• 23:29
  But what we learn in history
• 23:31
  is that the Liv Golf Tour did not last.
• 23:34
  There was a merger with them in the PGA.
• 23:39
  and it didn't work.
• 23:40
  So what I find interesting
• 23:42
  now is you have the WFP
• 23:43
  going down the same path
• 23:46
  using the same tactics.
• 23:48
  What are we going to see
• 23:49
  with them in a year or two?
• 23:54
  So, but if you're not watching full swing,
• 24:00
  I highly recommend it.
• 24:01
  It's really good.
• 24:01
  If you're,
• 24:03
  Like I said,
• 24:03
  I watch a couple hours of golf a year,
• 24:06
  a couple hours of the Masters,
• 24:07
  a couple hours of maybe another major.
• 24:10
  Other than that,
• 24:12
  I'm just like a drive-by golf fan.
• 24:22
  Lynn makes a great point.
• 24:24
  I made this point last night.
• 24:26
  The difference between full
• 24:27
  swing and CrossFit is full
• 24:28
  swing shows the good, the bad,
• 24:29
  and the ugly.
• 24:30
  CrossFit is very PC.
• 24:32
  You have to have athlete
• 24:34
  involvement in this.
• 24:37
  Brooks Koepka unraveling at
• 24:40
  the Masters and then
• 24:41
  talking about it with the
• 24:43
  people with Netflix is
• 24:44
  showing him at his worst on
• 24:46
  the golf course and
• 24:49
  questioning his ability.
• 24:52
  That's why full swing makes
• 24:54
  a bigger impact because
• 24:56
  then when Brooks Koepka
• 24:58
  makes the comeback, then it is more...
• 25:04
  It's more powerful when he
• 25:05
  makes the comeback.
• 25:07
  You have to see the bad to
• 25:08
  appreciate the good.
• 25:12
  And so Lynn is exactly, exactly dead on.
• 25:17
  And that's what's amazing
• 25:19
  about this road to the
• 25:20
  games that I shared with you,
• 25:21
  the sixteen point oh six.
• 25:23
  Brooke ends shows her herself unraveling.
• 25:27
  The problem we have with
• 25:28
  Brooke is that she never
• 25:29
  did make the comeback.
• 25:31
  She only made that one game's appearance,
• 25:33
  and then she hurt her neck,
• 25:34
  and then everything kind of
• 25:36
  went downhill from there.
• 25:39
  But if I'm CrossFit at this moment in time,
• 25:43
  I get someone embedded with Gabby Magawa.
• 25:49
  Getting video of her rehabbing,
• 25:52
  getting video of her
• 25:53
  struggling through the rehab,
• 25:56
  to finish second at the
• 25:57
  games and be at rogue
• 25:59
  killing it to then blow out
• 26:00
  your Achilles just at the
• 26:03
  most inopportune moment of
• 26:04
  your career of that competition,
• 26:08
  get that footage from rogue
• 26:09
  and then make a storyline
• 26:11
  from there forward and get the comeback.
• 26:15
  Show her at her worst at
• 26:17
  those rehab where she's in pain,
• 26:19
  struggling through, um,
• 26:25
  See what all she had to
• 26:26
  endure to make this comeback.
• 26:32
  If I were CrossFit,
• 26:33
  that's what I would be
• 26:34
  doing from a media perspective.
• 26:36
  I would be looking for those storylines.
• 26:43
  You could do it with Heinrich Heipleinen,
• 26:46
  but I would think that it would be
• 26:49
  I think you get more views
• 26:51
  with a Gabby McGowan
• 26:52
  because of where she
• 26:54
  finished at the games.
• 27:02
  Kenneth says, like old WWE promos,
• 27:04
  when a wrestler was out
• 27:05
  injured but coming back, returning soon.
• 27:10
  Yeah,
• 27:10
  we all know she's going to make the
• 27:11
  comeback, right?
• 27:13
  Why not show the hurdle she
• 27:16
  has to overcome to then
• 27:17
  make that comeback?
• 27:23
  And Lynn's right,
• 27:25
  which is okay too if
• 27:26
  someone can't make the comeback,
• 27:28
  but still are trying
• 27:29
  because that's real life.
• 27:33
  And a lot of people love Gabby.
• 27:35
  That's why it's,
• 27:36
  that would be the one I
• 27:37
  would try to get the story.
• 27:40
  That's the story.
• 27:43
  You know,
• 27:45
  it wouldn't hurt to have someone
• 27:46
  embedded with Sarah.
• 27:48
  Sarah Sigmund's daughter,
• 27:48
  all these years of struggling,
• 27:50
  she's making one more run at it.
• 27:54
  Whether she makes it or not,
• 27:55
  it's a story to follow.
• 28:01
  We've seen her out on the floor struggle.
• 28:02
  We've seen her out on the
• 28:03
  floor get injured.
• 28:05
  We've seen all that stuff.
• 28:06
  It'd be a great storyline.
• 28:11
  The opportunities are there
• 28:13
  for CrossFit to take
• 28:14
  advantage of these things.
• 28:16
  And like I said,
• 28:17
  they do a good job in pieces and parts.
• 28:22
  Um,
• 28:24
  but it's never put together in one
• 28:25
  cohesive, um, in one cohesive storyline,
• 28:31
  right?
• 28:31
  Like you get a piece of it
• 28:33
  in Savant's behind the scenes.
• 28:35
  You get a piece of it in a
• 28:38
  thing that CrossFit did.
• 28:38
  You get a piece of it in
• 28:39
  something Hiller did.
• 28:41
  You get a piece of it that
• 28:41
  they put on their own YouTube channel.
• 28:48
  And I don't think that the
• 28:49
  athletes understand that
• 28:52
  people want to see how they
• 28:54
  overcome the struggle.
• 28:55
  And so they're not going to
• 28:56
  put that stuff on their own
• 28:57
  YouTube channel.
• 28:59
  Very few athletes understand
• 29:01
  that to be able to show
• 29:03
  that stuff on their own.
• 29:08
  They need someone to lead
• 29:09
  them through that so they can show that.
• 29:18
  Jody Lynn says, retire early and go for it,
• 29:21
  Scott.
• 29:22
  Man, if I could.
• 29:25
  If I could, that would be the dream.
• 29:27
  That would be the dream, Jody.
• 29:33
  Kenneth says,
• 29:34
  CrossFit wouldn't even have
• 29:35
  to do it themselves necessarily.
• 29:36
  All the big camps have media teams.
• 29:38
  Throw them some money and
• 29:39
  ask for their footage.
• 29:41
  Send it out to the masses.
• 29:45
  I don't think all the camps
• 29:47
  have massive media teams.
• 29:50
  I think Mayhem does.
• 29:55
  I think HWPO has some.
• 30:01
  I know Training Think Tank
• 30:02
  really only has like one
• 30:05
  guy that kind of does it all.
• 30:10
  I don't think Underdogs has
• 30:11
  a massive team anymore.
• 30:13
  Yeah, Proven probably has a big team.
• 30:18
  I think they really just
• 30:19
  contract their stuff out periodically,
• 30:21
  but like Mayhem has an
• 30:23
  entrenched team that knows.
• 30:29
  Yeah, Corey, TTT has CTP.
• 30:32
  Yeah, you know me.
• 30:38
  And I love CTP.
• 30:39
  He is so cool.
• 30:39
  Yeah.
• 30:43
  But yeah,
• 30:45
  I just think that how the Alexis
• 30:48
  Raptor story,
• 30:52
  getting through all the
• 30:53
  stuff that she has and her illness,
• 30:58
  and she's kept fighting through it all.
• 31:06
  Lynn says outside media are
• 31:07
  always better because they
• 31:09
  let the story build itself.
• 31:10
  F one unchained full swing.
• 31:14
  What is unchained?
• 31:15
  That one I've not heard of.
• 31:16
  I've seen the,
• 31:17
  I've seen drive to survive
• 31:19
  and I've seen full swing.
• 31:22
  What is unchained?
• 31:26
  That would be interesting.
• 31:28
  I think that third Marty
• 31:29
  third party media could do it.
• 31:31
  It did the time commitment
• 31:33
  to devote to it.
• 31:35
  I just don't know.
• 31:38
  Economically,
• 31:39
  it'd be hard to get the
• 31:41
  payoff you need to kind of
• 31:43
  then see the fruits of your labor.
• 31:46
  Most of us in the media
• 31:47
  world do this stuff because we love it.
• 31:49
  And we just love the outcome
• 31:51
  of what's produced.
• 31:54
  Oh, Unchained is the Tour de France story,
• 31:56
  huh?
• 31:58
  Okay.
• 32:03
  Okay.
• 32:06
  When I did behind the scenes
• 32:07
  for the Masters last year,
• 32:09
  I didn't do it thinking
• 32:10
  that I was going to get a
• 32:11
  million followers and great
• 32:16
  feedback and blah, blah, blah.
• 32:18
  I thought that I wanted to
• 32:22
  do something that meant
• 32:23
  something to me and it was
• 32:25
  the most rewarding thing I've ever done.
• 32:29
  But it didn't blow up my channel.
• 32:32
  It didn't
• 32:33
  But I would do it again in a heartbeat.
• 32:42
  So, or a Roy Orbison hot song.
• 32:55
  Okay.
• 33:10
  I've been and we appreciate
• 33:11
  you for what you did thank
• 33:12
  you thank you corey thank
• 33:14
  you denise and hopefully I
• 33:18
  get to do it um hopefully I
• 33:20
  get to do it again this
• 33:21
  year in columbus because I
• 33:23
  just love hanging out with
• 33:24
  you guys I love your stories
• 33:28
  And I think that's the other
• 33:31
  thing that I got out of Full Swing.
• 33:35
  The Joel Dahlman story,
• 33:36
  he was seventieth in the world.
• 33:39
  Mother dies of cancer when
• 33:40
  he's a junior in high school.
• 33:42
  He gets testicular cancer at twenty-three.
• 33:45
  And he goes on to make the
• 33:48
  top ten at the U.S.
• 33:49
  Open.
• 33:51
  CrossFit doesn't go down the
• 33:52
  leaderboard that far.
• 33:54
  To grab that at the
• 33:56
  seventieth player in the
• 33:57
  world and to tell that
• 33:59
  story because it was the
• 34:00
  best story to tell,
• 34:02
  not because they were the best athlete.
• 34:05
  I think those are things
• 34:07
  that get in CrossFit's way as well.
• 34:10
  But I kind of tend to
• 34:11
  believe that Lynn is right.
• 34:14
  I think outside media are
• 34:15
  the people that are going
• 34:15
  to have to take the bull by
• 34:18
  the horns and get it done.
• 34:21
  they understand it better.
• 34:24
  And again,
• 34:25
  Hiller jumped in the chat last
• 34:26
  night and said this Jason
• 34:27
  Hopper video is going to be
• 34:28
  awesome and that I'm going
• 34:29
  to like it based on what I
• 34:31
  said last night.
• 34:32
  So hopefully we see a
• 34:35
  transition towards this
• 34:37
  kind of storytelling again
• 34:38
  because I think it is,
• 34:43
  I think that's what's
• 34:44
  missing in the CrossFit space right now.
• 34:47
  Road to the Games, behind the scenes,
• 34:49
  back in the day,
• 34:49
  gave us that in a combo
• 34:51
  deal with the Games documentaries.
• 34:54
  Now it's just pieces and
• 34:58
  parts everywhere with no cohesiveness,
• 35:01
  no line between them,
• 35:03
  no chain that connects at all.
• 35:11
  The Hopper vid is awesome.
• 35:14
  The new one or the workout one?
• 35:17
  I watched the workout one a
• 35:18
  couple days ago,
• 35:20
  but there's a full-blown
• 35:22
  one coming out soon.
• 35:32
  And now BTS is behind Siobhan's paywall.
• 35:35
  It is.
• 35:37
  It is.
• 35:42
  And you guys can do what you want to do.
• 35:46
  For me...
• 35:48
  I would pay, if I went to the movies,
• 35:50
  I would pay twenty to
• 35:52
  thirty dollars for my wife
• 35:53
  and I to go to the movies.
• 35:56
  And I just viewed behind the
• 35:58
  scenes is that much entertainment for me.
• 36:02
  I enjoy it more than going to a movie.
• 36:04
  So that's how I justified
• 36:06
  the price of paying for a
• 36:09
  handful of episodes every month.
• 36:14
  It doesn't mean that you
• 36:15
  guys believe the same, but
• 36:19
  for me and I'm so glad I did
• 36:21
  it this year the behind the
• 36:22
  scenes from this year are
• 36:24
  really helped me put the
• 36:25
  pieces of the puzzle
• 36:26
  together and I've said that
• 36:27
  before um and it makes me
• 36:30
  understand what was going
• 36:32
  on behind the scenes last
• 36:33
  year so uh the problem with
• 36:39
  this corey right now is
• 36:40
  he's only putting him up
• 36:41
  for a couple hours and then
• 36:42
  taking them down
• 36:46
  because I do believe that
• 36:48
  some people think that
• 36:49
  there is content in there
• 36:52
  that they don't want released widespread.
• 36:57
  And so he's only putting
• 36:58
  them up for a short amount
• 36:59
  of time so they don't get pulled.
• 37:06
  Any other year, great advice.
• 37:08
  Wait till they're all up, pay the fee,
• 37:11
  watch them all.
• 37:12
  This year,
• 37:13
  I don't know if that's going to
• 37:14
  happen because of the content in them.
• 37:20
  I mean, just total transparency.
• 37:23
  It's probably the last
• 37:26
  recorded voice of Lazar is
• 37:29
  in these behind the scenes.
• 37:40
  Because there is stuff from
• 37:41
  him right before the swim,
• 37:43
  right before the run swim.
• 37:46
  So it's probably the last
• 37:48
  time we heard from him.
• 37:55
  But again,
• 37:58
  I think the people are out there
• 37:59
  to do this.
• 38:00
  I think that people are
• 38:01
  going to tell the story.
• 38:03
  And I hope that people go in
• 38:04
  this direction.
• 38:06
  I just wanted to highlight
• 38:07
  why full swing is so
• 38:09
  popular and why it is
• 38:11
  possible for crossfit to do
• 38:12
  it or a third party media
• 38:14
  someone in the space um
• 38:17
  because we we as a space
• 38:20
  have done it before we just
• 38:22
  have to get it we just have
• 38:24
  to get it more cohesive
• 38:26
  with a nice thread going
• 38:29
  through the whole thing so
• 38:34
  Well,
• 38:35
  I hope your Monday is a great one and
• 38:38
  you have a great start to the week.
• 38:40
  Again, breaking news off the top,
• 38:42
  two people have withdrawn
• 38:44
  from the Mayhem Classic.
• 38:48
  Danielle Brandon and Brooke Wells.
• 38:56
  So with that, and don't go see Anora.
• 39:00
  It was terrible.
• 39:02
  With that,
• 39:04
  You knuckleheads, get back to work.
• 39:06
  Lunch hour is over.
• 39:08
  We'll see everybody next
• 39:09
  time on Lunch with the Clydesdale.
• 39:12
  Bye, guys.