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The Trust Economy | Why Reviews Are the New SEO Part 1
(00:00:00) The Verification Era
(00:02:20) The Zero-To-One Problem
(00:02:56) Why Review Requests Fail
(00:05:15) The Joy Window
(00:06:50) Reviews As Trust Infrastructure
For Megan Hansel, reviews are more than a five-star metric—she calls them the trust layer of your store. In a marketplace flooded with AI-generated perfection, customers are verifying everything. Just five real reviews can increase conversions by 270%, yet most sellers still treat them like a checkbox.
Megan breaks down why generic review emails often fail, how timing determines review quality, and why detailed customer…
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