Bill Kenney: Trade Show Masterclass - Episode #39
How can booth design and messaging transform your trade show results?
In this special episode of Connect To Market, I sat down with Bill Kenney, Founder & Client Advocate of MEET. Bill brings his wealth of knowledge on booth strategy and lead generation, offering practical insights that help businesses turn trade show floors into high-performing sales opportunities.
Bill breaks down why traditional booth setups often fall short and how a customer-centric approach makes all the difference. He shares how focusing on pain-point-driven messaging, like asking direct, relatable questions, can…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.