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Ryan Bridge: Is supermarket pricing as bad as we think it is?

This business with the supermarkets and their pricing...

Consumer NZ has launched a petition. They want change to stop prices being incorrectly labelled.

So you go to checkout and scan receipts, something's different to what you expected. Then we would get a refund on the product, and the product for free.

The idea is that if you make the punishment more than fit the crime, they'll stop doing it.

Which I get. But the supermarkets reckon —and Consumer NZ calls this spin— that there's just too many products and they honestly make mistakes.

More often than not the prices are out by a few cents -…

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