Instagram Video Test Lets Brands Go Long Form
Instagram is testing videos that run up to 90 minutes, according to SmartCompany. Meta announced the test on October 26, and a limited group of creators in the U.S. and Brazil are the only ones with access today.
Here is why you should care. Your best long video may soon live where your customers already scroll every day. If you already study Instagram for business, you can start planning now instead of scrambling later.
What Instagram Is Actually Testing
The new format is called Features. Select creators can publish wide, long videos, and Instagram will surface them in the home feed and…
The skinny
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