Fur families

Background Briefing · Jan 27, 2008 · 49m

KPMG analyst Bernard Salt says that within a few years 30 percent of people will live alone. The accompanying boom in pets is a looming political reality, and may even become an IR issue. It's good news for the pet food business. Already households spend more on pets than on childcare. Reporter, Wendy Carlisle. (Originally broadcast 28th October 2007)