Latest / The Official SaaStr Podcast: SaaS | Founders | Investors
AI and the Bottom Line with Canva's CCO: How They Built a $7B Enterprise Motion on 16 Billion AI Interactions
Rob Giglio, Canva's Chief Customer Officer, shares the playbook for scaling from 170M to 230M monthly active users while building enterprise sales without compromising company culture.
Top 5 Takeaways
1. PLG-to-SLG is Far Easier Than SLG-to-PLG Going from product-led growth to sales-led growth is significantly easier than the reverse. Companies with strong PLG foundations have rich product usage data and customer engagement signals that can be leveraged for enterprise sales. The data infrastructure is already there—it just needs to be redirected toward sales motions.
2. Don't Build Two…
The skinny
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