Marketing That Actually Works with Brad Kugler
Host George Wright III interviews Brad Kugler, founder of DirectMail2.0 and a marketing strategist with more than 35 years of experience, about why direct mail is becoming a competitive advantage again in an increasingly crowded digital marketplace. Brad explains how successful businesses combine traditional marketing with modern technologies such as digital tracking, AI, call attribution, retargeting, and competitive intelligence rather than relying on a single marketing channel. Together they discuss why entrepreneurs often fail to recognize market shifts until it's too late, how attention…
The skinny
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