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Should You Start A Trend or Innovation-Based Apparel Business? How To Decide What Is Right For You
Should You Start A Trend or Innovation-Based Apparel Business? How To Decide What Is Right For You
In today's episode, Rachel is comparing a trend vs. innovation-based business in the apparel industry and helping you decide which is right for you. She goes through the process of how high-end runway styles trickle down into ready-to-wear collections. Rachel even recommends a resource like WGSN that are essential for trend forecasting and planning. Rachel also talks about navigating the apparel industry's patent process presents unique challenges, particularly for innovations-based products…
The skinny
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