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From North Pole to Nine Figures: The Rise of Buffbunny

Imagine growing up in a tiny town where the streetlights are candy canes, and the population barely breaks 2,000. From North Pole, Alaska, to building a nine-figure apparel empire, Heidi Somers Guzman—better known as Buff Bunny—has a story that will challenge how you think about fear, failure, and success. Heidi turned heartbreak and setbacks into stepping stones to create the Buff Bunny Collection, one of the most empowering brands for women worldwide.

In this episode, Heidi shares the pivotal moments that shaped her journey, from confronting her "inner mean girl" to taking a leap of faith…

The skinny

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