Latest / The Brewery Underground Podcast | Craft Beer Interviews, Reviews and Beer Travel / Tyler Boone: Nashville Music, Boone's Beer & Boone's Bourbon | Episode 77

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Tyler Boone: Nashville Music, Boone's Beer & Boone's Bourbon | Episode 77 · The Brewery Underground Podcast | Craft Beer Interviews, Reviews and Beer Travel

0:00
Well, every once in a while, the Brewery Underground podcast, we
0:04
go on the road and today we are in East Nashville.
0:08
Scott Taron, this is a really, really, really big deal today,
0:12
what we're doing. All right.
0:13
Something unique, something we haven't done before.
0:16
We mostly do these on teams. We've done remotes where we've
0:20
got gone to breweries, we have. We are actually in a
0:23
professional studio. A professional studio.
0:26
Hey, thanks for Tyler having us over here, Taylor.
0:30
Taylor, thanks for Taylor having us over.
0:31
Here, Tyler, that's. Right.
0:35
And the guy on the. We've got a guest.
0:37
Yeah. We're not here just by
0:38
ourselves. We have singer-songwriter Tyler
0:41
Boone, who you also know is, you know he's got Boone's bourbon.
0:46
You're like Mr. Entrepreneur. You do everything.
0:48
You're, you're like a renaissance man, aren't you?
0:50
I'm. Just trying to pay off my
0:51
student loans. Dude couldn't get a job so.
0:56
Well, it is indeed a pleasure. I know Scott has met you a
1:00
couple of times and this is my first chance of beating you
1:03
today, but we're really excited to get you on.
1:06
And you know, one thing that we do, we always start the podcast,
1:10
as we always start the podcast, drinking a beer.
1:13
And we've got some beer in front of us.
1:15
And I'll tell you what, it's really timely because, oh, I
1:18
don't know, it's Boone's Beer, which was just released a recent
1:21
what a. Coincidence.
1:22
What a. Coincidence.
1:23
He just happened to have it here, huh?
1:25
You guys want to crack one? Let's crack one.
1:27
It's nice and cold. Thanks.
1:29
For making it cold. It's called Homegrown Boone's
1:31
beer. Cheers.
1:35
Cheers. Cheers.
1:35
Taylor's got one over there. Cheers.
1:38
Oh yeah, we made it. Sure, he was hooked up.
1:40
Let's get all over his keyboard. Let's.
1:44
Do that. Cheers.
1:45
All right. I've had this once already.
1:47
This is Steve's first time having it.
1:48
And you, Taylor, might be yours. You got it at Frugal.
1:51
I got it at Frugal. McDougal.
1:52
OK, cool. Both times.
1:54
Nice. Matter of fact, as a matter of
1:55
fact, I went back today and got another 4 pack.
1:57
I was like I was running a little low.
1:58
I'd given most of mine away. Nice.
2:01
We drank some. You.
2:01
Know Eric over there, the buyer. I don't know, Eric.
2:04
He's the, he's the beer buyer. Really, man.
2:06
Frugal McDougal. I, I freaking love those guys.
2:09
There's a Frugal McDougal in Rock Hill because North County's
2:12
a control state, so everyone gets the booze and Rock Hill,
2:14
they drive down there from Charlotte and go back and so
2:17
there's the original Frugal McDougal was there and I'm from
2:19
South. That's where this all started.
2:21
And so they all sell all of it. But the Frugal here, I mean,
2:23
it's the Nashville 1. So everyone, every local brand
2:26
or brand that just gets distribution.
2:28
Nashville, they're gunning for that store.
2:30
Do they support the living shit out of us?
2:32
They all wear Booms T-shirts. That's great.
2:34
Obviously, they've had this one for a long time.
2:35
The Single Barrel, they didn't even taste it.
2:37
They brought it in. And when I had this, I was like,
2:39
man, Beer's so competitive in Nashville.
2:41
I was like, they're not going to take it.
2:43
And I just showed up and Eric goes out and I don't need to
2:45
taste it, I'll bring it in. I was like, Oh my God, so and it
2:48
made and it made Lippman go, oh, that's our distributed living
2:50
burgers, the green trucks. Have you ever?
2:52
Seen them? Yeah, yeah.
2:53
Anyway, well, thanks for buying it, it's awesome.
2:54
Yeah, absolutely. And you're like, selling beery
2:57
stuff is easy, huh dude? I think the beer's going to be
3:00
bigger than the bourbon. Yeah, because everyone will try
3:02
a beer. They will it's yeah, you know,
3:04
it's it's it's quickly consumed kind of thing.
3:06
And get them. You know you can share them, but
3:08
you know this lasts longer but. Yeah, that, you know, you have
3:10
people sip on. That absolutely, which is go
3:13
ahead, Steve. No, I was going to say so that
3:15
the beer is a pills. There, yes.
3:17
Yeah, definitely. And so I'm really curious as how
3:20
long has this been in the planning stages for you to
3:24
finally get this beer out? So actually it's funny enough
3:26
that happened on I was like, oh, cool, we're doing this podcast
3:28
yesterday. I saw a memory on, you know,
3:29
memories on Facebook six years ago yesterday.
3:32
We started the idea of it like got the like the the label and
3:35
the labels change a little bit over time.
3:37
Label used to look really similar to that and then it
3:40
changed into this where it's got, well, this looks like the
3:42
single barrel. I'm not sure if you had the
3:43
single barrel. It's got the doggie on it.
3:45
OK. And so that's, that's our Wiener
3:47
dog from growing up. And then it's a Palmetto from
3:50
Charleston, SC home grown, very southern.
3:54
Why? I used to do a lot of stuff with
3:55
like Hootie growing up. I used to like, I was fortunate
3:57
to open up from a lot when I was like in college.
4:00
And so they always said home grown.
4:02
And I thought that, oh, that sounds pretty southern.
4:04
And so that's where it came from.
4:05
But three years ago we actually launched it.
4:08
It's so it's been out for three years, but entrepreneur stuff,
4:11
we had a bad business Co Packer who were in we're actually still
4:15
in legal battles with and we're going to win.
4:18
But they're they're so screwed. But they they got they try to
4:21
get involved and they kind of ruined it.
4:23
And it was with Holy City Brewery.
4:25
And so the beauty of it was Holy City Brewer is the big like the
4:27
biggest sorry brewery in South Carolina.
4:30
I know the owner and he was like, dude, let's do collab with
4:33
Boone's bourbon because you guys are kicking butt.
4:34
He made us the recipe. And so I didn't have to hire
4:37
anybody. He just goes, I'm going to make
4:38
it for you. And it first came out with Holy
4:40
City and then we had to stop it because it got all weird with
4:42
that ex Co Packer. And we're all cool with Holy
4:44
City. They're like, hey, man, you know
4:45
what, we're going to stop it because it's a little weird with
4:48
this person, but how about you keep the recipe for free?
4:50
And we're like, what? No way.
4:52
And so then we had another brewery called Tradesman in
4:55
Charleston. They just weren't doing well.
4:57
And it's dude, I would never own.
4:59
I would never start a brewery or to stairless.
5:00
I was rich because it's so much money to keep the lights on.
5:03
And so now we're with Columbia, Columbia Craft Brewing Company
5:07
Peak Drift. Yep.
5:08
Which is on the can. Yep.
5:09
So Peak Drift is just like, like Bardstown, where we do a single
5:13
barrel, just a massive facility where everyone's making their
5:16
beer out of there. Yeah.
5:17
Because they can make it the price point cheaper and you just
5:19
be more competitive. And so it's in Columbia, SC They
5:22
own Columbia Craft Brewing Company.
5:23
That's their brand, but Peak drift that does like Island
5:27
Coastal Lager. They're from Charleston, OK,
5:29
somebody Scottie Hanson, that's his brand and they do, you know,
5:32
high rise, the CBDTNC. They're from Charleston too.
5:35
OK, so they're just making a lot of stuff so that so that's where
5:38
this is now. OK, made out.
5:39
Of so like a contract Brewer? Yeah, yeah.
5:42
But it's our recipe, it's our band.
5:43
We just pay them and honestly, it's the best move ever did now
5:46
being with them because they're they're so big.
5:48
It's they're called cans are it's a dude art.
5:50
It went way down once we got to them finally SO.
5:53
It's great. It's 5.4% really nice ABV on
5:56
this thing. It's delicious.
5:58
Taylor, what do you think it is? It is pretty good, isn't it?
6:00
Yes. I love it, I love it.
6:02
But man, it took three years to kind of get where at because
6:04
also the biggest thing is distribution.
6:06
You could have a beer, but if you got Joe Schmo's with a
6:09
license at the end of the street with a small truck, the the
6:12
bigger stars like man, I don't want to open up a new contract
6:15
with a distributor. Just go get the big guys and
6:17
you're like, Oh my God, I'm trying.
6:19
And so now that Littman picked it up in Nashville, that's why
6:21
you see it everywhere now, because they're they're, they're
6:23
awesome. How does that happen?
6:24
Like do you interview distributors and talk to them
6:27
and like or just kind of say who's interested?
6:29
E-mail the hell out of them. And that's and, and sometimes
6:32
it's like boom. And sometimes it's like, you
6:34
know, it's the bigger distributor.
6:36
Sometimes it's corporate ish or it is corporate and they go,
6:39
hey, man, yeah, fiscal years at next year this time and you
6:42
might miss the deadline and you're like, shit, I got to
6:44
wait. And so in South Carolina, we had
6:46
a distributor that was statewide called Holy City Distribution.
6:50
And they were stealing money from everybody, including us.
6:52
And so they went under. And so then we we were only
6:54
distributing S kind in Rock Hill.
6:56
Well, I'm sure you know, this beer is different than spirits.
6:59
Spirits is usually statewide, usually depending on the state.
7:02
Tennessee it's not, but but we opted in for let me to take the
7:06
whole state for us. But because it's in section,
7:08
it's a franchise state. But in South Carolina it's just
7:11
one, right? And so for spirits, but for
7:13
beer, it's every section. And so for a minute we were just
7:17
with, it's called, Oh my God, why am I having a brain fart?
7:21
Who's your distributor in Rock Hill?
7:22
They're the biggest ones Comer and they're the Miller house.
7:27
And so that's big deal for us cuz every time I go to Rock
7:29
Hill, it's like we're a rock star cuz I'll walk in.
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Hey, I'm the owner and I just want to meet you there.
7:33
Go. We've had this for I'm like,
7:34
whoa. So distribution is a really
7:36
important thing, but you know, not to get so much on
7:39
distribution, but RNDC is who we have in South Carolina.
7:43
RNDC is like one of the biggest ones in the country.
7:45
They're now getting gutted. And you know, Reyes Reyes, big
7:48
beer distributor, they just ended California.
7:50
They took Brown Foreman from him.
7:51
They took Tito's from him, which is Jack Daniels and all this
7:54
stuff. And so RNDC is now leaving
7:56
California. They just announced yesterday,
7:57
September 1st. So there's just a cutthroat game
8:00
distribution. You'd be killing it.
8:01
And the next, you know, they might lose their biggest
8:03
contract and then you were a part of that and they go, hey,
8:06
we're out of business, see you later.
8:07
It's a wild thing. And it's a 3 tier system.
8:09
So the money goes three times and so sometimes the the the
8:12
brand always gets screwed because the money is still
8:15
coming again. Maybe all of a sudden, maybe the
8:17
account didn't pay for the the the beer Store and then you
8:20
don't get your money. Sure, it's wild so.
8:23
Well, saw you posted pictures on Instagram of your beer at you
8:28
know, he said got a frugal Mcdougal's.
8:30
I'm I'm, I'm assuming you went in there.
8:31
You probably looked around like, you know what, how much exciting
8:35
was that for you being in Nashville and you walk in there
8:38
and like, I see my. I went three times.
8:41
I was like, I kept, I kept walking in there.
8:42
I'm like, shit, it's not here yet.
8:44
So it took the third time I was like, yes, it's finally here.
8:46
Yeah, I was getting set. It's kind of like hitting that.
8:48
Little section right there. It's yeah, it's.
8:50
And I was like, yeah, it's not here.
8:51
Oh, there it is. Thank God.
8:52
So. When I went the first time, it
8:54
was last week and I'm walking through and it you said it was
8:56
there and I was like, shit, they're sold out or I can't find
8:59
her or something. So I wandered and wandered and I
9:01
got it hits the little video I made.
9:03
I was like, yeah, there it is. He's got, he's got like, I think
9:07
like 4 cases always at one time. But I mean, I want to get the
9:10
kegs in there. Kegs are cool and you're talking
9:11
about a really cool tap house or.
9:14
Yeah, so Deep South Growler, they have two locations, one in
9:17
Murfreesboro and one in Lenox Village.
9:18
They're they're local to me. Like I can walk to their to
9:21
their place and they do kegs. So I mentioned it to them, the
9:26
hop in river north, place down on the river right there.
9:29
That's got 60 taps. They followed us on Instagram
9:31
today, did they OK? I sent them AI sent them a text
9:34
and said, hey, guys, just, you know, at least create a demand
9:37
or something. Maybe if you don't have kegs
9:39
yet, ask for them. And then, you know, Lippman pays
9:41
attention and yeah, totally, you know, they're seeing that.
9:43
So. My buddy Kevin Lilly, who runs
9:44
Fox St. where we met at that big party, Taylor was there too, a
9:48
little snowing. You know, he's, I've known him
9:50
for years. He's on a big brewery.
9:52
He owns a piece of I believe a Nashville beer, but he's on Rock
9:56
Brothers Brew. We did like 3-11 and all that.
9:58
He told me a good like quote to remember.
10:00
He goes, man, no matter what you're doing, if you're stressed
10:01
out, the account wants it. That's gold because you can be
10:04
like, oh, and no, you know, my distributor hates me and it up.
10:06
If you can get the account to go, I want it, and the account
10:09
goes, wait, what? OK, sure.
10:10
So yeah, if I can get the account to love you, that's a
10:12
big deal. That's it because I know talking
10:14
to them, the owners of Deep South Growler just in, in
10:16
general, just regular things. And she's like, yeah, I can call
10:19
up so and so distributor and hey, I they can see what they
10:21
have, right? I want that and they just, they
10:24
have to give it to them. So they want it or, or ask for
10:26
it or demand it kind of thing. And hopefully, you know, raises
10:30
your demand and. It does.
10:31
It's a it's pretty wild, man. You can be a distributor for a
10:34
long time. And if you're not hitting the
10:35
road, like if you're not hitting the pavement hard, the reps
10:38
usually don't unless, you know, you're, you know, Jack Danos or
10:42
something that I mentioned earlier.
10:43
If you're like the big guys, then yeah, because I know it's
10:44
easy to sell. They're going to do it.
10:46
You could sit in a distributor for like a year and be like, Oh
10:48
my God, we didn't grow at all. You know, unless, and me and my
10:51
dad used to think that like, oh, we got a distributor, it's over
10:53
with. And a lot of brands think that
10:55
and you're like, no, you have to do it every day.
10:57
And then eventually, you know, you start getting fans ish.
11:01
And then then all of a sudden you can't knock it, you know
11:03
what I mean? And so when we came out, even
11:04
with this people, we had people hating us online.
11:06
And then all of a sudden we're like, well, we're selling a ton
11:08
of it. And then people are like, no,
11:09
it's good stuff. So I think the last ingredient
11:11
is time. Sometimes you just got to let it
11:13
naturally, you got to work your ass off, but you got to
11:15
naturally like let people go. No, I like it.
11:17
And that's cool. And like you said, you can't let
11:19
it sit though either at that distributor.
11:21
You've got to be out there in front of it.
11:22
Beer expiration. Date.
11:24
That's. Not.
11:25
You're right. It's a good point.
11:27
You got to sell this. Fast.
11:28
That's right, You want it fresh. Yeah, yeah, totally.
11:30
Because people will look at. But I've learned to go, oh, it's
11:32
fresh, man. They'll look at the data, go,
11:33
oh, that sucks because what if it's been sitting there forever?
11:36
And they'll go, oh, this is gross.
11:37
No one bought it. Yeah, You know what I mean?
11:38
And. Somebody gets a beer that's old,
11:40
and we've had these conversations.
11:42
Yeah. And they're like, oh, this beer
11:43
sucks. He's got a whole bunch of yeast
11:45
in it or something. Yeah, Tyler, you make a bad
11:47
beer. It's not that, man.
11:48
It's been seduced. So fun.
11:50
Oh. My gosh.
11:51
How dare you make beer? Yeah, yeah.
11:53
You should leave town dude. You're not allowed.
11:56
Yeah, you're not allowed in Nashville.
11:58
You know, can art is such an important aspect of any brand.
12:03
I mean, we we've talked to so many brewery owners, you know,
12:07
whether in this area or whatever that have talked how meticulous
12:12
they got to be trying to figure out like the can art.
12:15
How many people were involved just in trying to figure out
12:18
this can art for your beer? Two people so and I'll tell you
12:22
a funny story about the back of that.
12:24
So my friend Shannon Duke made all the Boone's bourbon stuff
12:27
and this is, this has always been what we did.
12:31
Yeah, we had like 1 tweak once. We've changed the back a lot on
12:34
the bourbon and now you can actually see it.
12:35
It's got a guitar pick there. It says BB, it's cool.
12:37
It's got all the awards on it and it's got a cool QR code.
12:40
Whatever. This is fun.
12:41
This has been changed a little bit now, but the beer pretty
12:45
much it's always been this. We do have a Tennessee Star one
12:47
on bench. I'm going to do, once we can
12:49
kind of get more accounts, I'm going to tell them, hey, you
12:51
know, I don't want to send a whole bunch of Tennessee beer
12:52
and it's sitting in South Carolina.
12:54
But then one day I want to take this out.
12:56
It's already designed well like that, you know, the the ball
12:58
with the three stars in it. So eventually we're going to
13:00
change that. But this right here is a funny
13:02
story. So my friend Paul Kalmus,
13:05
Shannon Duke started the beer and then my friend Paul Kalmus
13:08
finished it. He wanted and Charleston just
13:10
kind of a hippie hipster town, like, you know, indie rock,
13:13
whatever. And so he thought it'd be cool
13:15
to put a picture me as a kid, but I have a twin brother.
13:18
I sent the wrong picture in so that's my twin brother.
13:21
So did I. Ever tell you that?
13:23
Yeah. Yeah.
13:23
So. Does he know?
13:24
It yes and if he ever pisses me off I'm like, dude, you're on a
13:27
beer can yeah, so that's called your cola, not like Coca-Cola.
13:33
It's called your cola. It's like your light.
13:35
It's a, what's the term saying? It's like your compliance, you
13:38
know, to make sure you're not copying anybody.
13:40
And then it's compliant because people are drinking it.
13:42
So you have to have all the correct information on it, like
13:44
the ABV and, you know, police drink responsibly and all that
13:47
kind of crap. But it's also, you know, you
13:50
submit it. It takes forever to get through
13:51
sometimes depending who you're working with, right?
13:54
And so if I wanted to ever change that, I'd have to stop
13:56
production. It would take a year.
13:58
So forever. He'll just live on it.
14:00
I'm not gonna change it. And then that's a good story.
14:02
Sure. I mean, yeah, love.
14:03
It. That is great.
14:04
That's a good trivia question too, I think.
14:07
Yeah, Yeah. Well done.
14:08
My parents, my I remember I had the beers here like 3 years ago.
14:11
So I've been working my ass up to get, I brought my parents to
14:13
go look. I did it and they just didn't
14:15
say anything. They go, we got a town.
14:17
Like I already know, I already saw, you know?
14:18
So, but they knew immediately. Yeah, yeah, they knew, They knew
14:22
that's a, that's a picture we have hanging in the house so.
14:25
That's fantastic. Yeah.
14:26
You've mentioned your dad a couple times.
14:28
Yeah. You're in business with him.
14:29
Yep. For both the bourbon and the
14:31
beer, right. And maybe some of the other
14:33
things. Talk about that and talk about
14:34
how great it's got to be to be able to be working with your dad
14:37
and. It is grandma.
14:38
I was on the phone around when I pulled up OK and so it is great.
14:41
I started it and then but I was a poor musician and so this is
14:45
2015 sixteen 17. I was like, I'm trying to start
14:48
this bourbon and the bourbon is a story too.
14:50
I started that. That's like a whole I like a big
14:52
music deal and I didn't take it and it kind of led to this, but
14:55
I didn't really have the full amount of money to start it.
14:58
But even though I already spent like a whole bunch of money
14:59
trying to figure it out, but that's like, hey, man, like I'll
15:01
match your money. We'll put it, we'll do it in the
15:04
first run was only for this was 226 cases, 6 packs.
15:09
So we did that wasn't for it was only like 10 grand, but I, I was
15:13
like, Dad, I can't, I can't fully do it.
15:14
And he said I'll, I'll put it in there.
15:16
And so we went 5050. And so it was a rough start in
15:19
the beginning because my dad's but I was like chief of ICE
15:22
Border Patrol, very like, you know, kind of militaristic and
15:25
like you can't talk to me like that.
15:26
I'm like, no, Dad, I'm just, I'm just saying reply, click reply
15:29
on your emails, man. Like that's all.
15:31
Like, I'm not mad at you. And so it took a long time for
15:34
to get that dynamic. Yeah.
15:36
And then we raised some money on Start Engine.
15:38
We're doing Kickstarter, which I would never do that again.
15:41
We can get into that too if you want, but they take like half of
15:43
that money. But.
15:44
Let's really buy into that, by the way.
15:46
That's how I first. Came across oh did you invest in
15:48
it? The very, very beginning.
15:50
Oh, shit it. Well, you absolutely, man.
15:52
I think you did tell me it was COVID and not to get off the
15:54
subject, but it was COVID and I'm just playing around.
15:57
I'm at home because not. See an ad or something?
15:59
It was start Engine. I was like, how about small
16:01
micro investing kind of thing and it got into start engine.
16:04
Oh wow. And I go bourbon.
16:06
Hell yes. And it was like 2 bucks a share
16:09
or something at that time. And I was like, and I got 50 and
16:12
I was like, I was being cheap I guess.
16:13
And then I was like, what the hell am I doing?
16:14
Let's get some worse. I bought another 50.
16:16
So just put, I mean it was like, yeah, you should just get your
16:19
certificate. I got 2 certificates.
16:20
Yeah, you remember my dad signed all of them.
16:22
The issue with that is that legal battle we're in, which I
16:24
don't care, I'll talk about all day is, you know, they, they,
16:29
they screwed us more legal battles.
16:30
So there's a whole bunch of incentives we're able to give
16:32
people and a lot of people got their stuff.
16:33
But, you know, it's, it just sucks when, when, you know, like
16:36
a fan goes, hey, where's my T-shirt?
16:38
Like, hey, man, like it's coming.
16:39
We've told, we've announced it like a million times.
16:41
It's give us a, you know, give us a minute.
16:43
And so there's, there's some T-shirts and stuff that people
16:44
just haven't gotten yet. But but you know, there's we, we
16:47
got barrels for people and hats and it was, it was really cool.
16:50
So that's awesome. I would say this, man, I think
16:51
it was the best marketing campaign, you know what I mean?
16:54
They, they take a lot of that money and then they really don't
16:57
tell you that up front. Yeah.
16:58
So at the end of it, we're like, hey, where's our, we raised like
17:00
300 grand. We could have done like 500K,
17:02
but then the Rays got stopped in the middle of it because the
17:04
crazy ex Co Packer, they reached out to me, Hey, this is our
17:07
money we need, we need our money.
17:08
They're like, wait, there's another owner?
17:10
And so they it freaked out start engine and eventually our
17:13
lawyers got involved and all these people are crazy.
17:15
We're suing them. It was wild.
17:16
It was such a cool thing though. I literally was just sitting on
17:18
my back porch one day and like again, couldn't work.
17:22
That's cool. That's how it starts.
17:23
I was like. Yeah.
17:24
And it led to you sitting here today because of it, because we
17:27
had a conversation kind of, you know, just over about the thing.
17:30
And then, hey, you want to come on the podcast?
17:32
And by the way, I had already had the bourbon before I even
17:35
started talking to you. I thought because I was like,
17:37
well, I'm an investor in this company.
17:38
I should go get the bourbon. Wow, Delicious.
17:41
Well, I've already been through a bottle of.
17:42
Yeah, I'm. Blown away.
17:43
I'm telling you, I'm not just blown away.
17:45
Cheers. That's really cool.
17:46
Cheers man, I don't appreciate you.
17:48
Well, the the goal is we're trying to get a bigger investor
17:51
to get it to the next level and then we're trying to sell it.
17:54
Yeah, that guy. There you go, bigger investors.
17:56
Yeah, always, always got to think bigger and better.
17:58
That's right. It's that guy right there.
18:01
Well, we're talking to we're always talking to investors,
18:04
sure, But you know, I hate, I hate rich people.
18:06
They just it gets you on the phone and they're like, yeah,
18:08
totally. And you're like, let's do it.
18:10
You're like, well, so it's interesting, but we'll get
18:13
there. I think, you know, it's year
18:14
seven, man. So I think by year 10 we'll be
18:16
in a really popular spot, you know?
18:19
You've got the notoriety out there, man.
18:21
That bourbon right there, We'll talk about it.
18:23
You. Had the bourbon, right?
18:24
Yeah, yeah, yeah, yeah. You're going to have some more
18:27
the matter of fact as we're as we're talking about it, we might
18:29
as well go ahead and put some in some glasses.
18:31
What do you may. As well.
18:32
Oh, these are Uncle Nearest glasses.
18:33
Well, I got one of I got different ones.
18:35
I got one of my National Bourbon Society bell me.
18:37
I kind of collect them from different.
18:40
Oh, very cool. The distilleries I go to who's?
18:44
The guy that runs the National Bourbon Society.
18:46
Jay Spicer and Adam Terry are the 2 girl.
18:48
Cats. There's another one with a guy
18:50
named Sinclair. That's.
18:52
For Taylor, Yeah. Yeah.
18:54
Well, did your home? You weren't.
18:58
Working hard over there. Yeah, four of these.
19:02
I can't say no to your bourbon, man.
19:04
Absolutely not you. Have this one.
19:06
I've have it all the time. OK.
19:07
Or I'll just drink from the just want.
19:09
Do you just want the bottle? I could tell you that.
19:12
I could tell you the mash bill on it if you never had it if you
19:14
had it before. I have not is.
19:16
Not. OK, well, this this is our cash
19:18
strength. I feel like I'm doing a tasting
19:20
right now, home grown Boone's bourbon cash strength doing this
19:23
for seven years. This is our this is our money
19:25
maker where because the price point I'll get to that because I
19:28
think the price points are science too.
19:30
And especially with this like we kept this at a really good one,
19:32
I think for the four pack. Yep.
19:34
So this 117 proof cashmere bourbon 75 corn, which is a
19:37
pretty normal cut 21 rye for barley.
19:41
I enjoy rye. I'm not really a big weeded guy.
19:43
I was obsessed with bullet rye in 2015 sixteen where I was I
19:46
was working at cork dorks. I was just like a were you
19:48
really? I was just like a box guy.
19:50
I hated that job. But that store loves us you.
19:53
You'll see there's a bear when you walk in there on the wall.
19:56
But I was like Bullet rye. This is cool, but I was like,
19:59
but if it's a bourbon, it's got to be majority corn.
20:00
I was like, well, I definitely want rye and I was going to do
20:03
7525 rye and then our distiller at the time, the first owner of
20:07
that distillery before became that other crazy person.
20:10
They're like hey let's do 4% barley and so that's where the
20:14
cut ended on so you're going to get sweet on the front
20:16
definitely the proof you're going to hit the proof on the
20:18
front yeah but it's good but on the back end is not going to
20:20
taste it because we do secondary finish it 21 rye little spice
20:23
barley little you know vanilla nutty tone at the end of it but
20:27
cheers you're not going to really take take it from the
20:29
bottle it's. Definitely a rye guy, man.
20:31
I love rye. I think.
20:32
I think it's the best in cocktails, yeah.
20:34
Yeah, it's I love, man. I love playing around that
20:38
anywhere from 110 to 120 proof depending on the whiskey,
20:41
because some some drink hotter than others and some don't.
20:44
Yeah, that is really nice. I'm not kidding, that is.
20:46
So the secondary agent process, everybody told you about it.
20:49
So the secondary agent process, it was called Terra, the Terra
20:52
Pure process, it's a proprietary process for like 30 years.
20:55
It's no longer around because they went out of business.
20:57
But that's it was from Charleston and Bart said he was
20:58
owned a piece of it at one point.
21:01
Then they offloaded it and then they went out of business
21:03
because they were making all the Total wine because Total Wine
21:05
owns all their brands. I don't know if you knew that
21:08
like over 50% of their brands of total.
21:10
I did, bro, Thanks so much. And so the guy that owned it
21:13
goes, you know, I'm, I'm done doing total wine.
21:14
Six months later, he went bankrupt, which was really not
21:17
smart, right? And so, but that that process is
21:20
still around. They just can't call it the tear
21:23
pure process anymore because it's, you know, someone owes the
21:25
patent to it, but people replicate it all the time.
21:27
There's a guy in Star engine that does his own in Ohio.
21:29
He does like a like a pressure cook one and then bland does
21:32
like a steam version like and So what it is is you take the juice
21:35
in a big VAT the the staves of the barrel and with ultrasonic
21:40
waves, hot and cold, it comes out tasting older, but you can't
21:43
change the eight statement, but it also keeps it consistent.
21:46
So most brands out there that are huge and like all if you go
21:49
to Arizona today, we're going to we're going to see high West and
21:52
bullet and whistle pick and see all the all the normal ones,
21:55
right? They're all using it.
21:56
But I don't want to tell you that because the old guy from
21:58
Tennessee's head will explode for. 40, I've been drinking 40
22:00
years. Technology.
22:02
And so, but we're super transparent about it because
22:04
you'll get destroyed on YouTube for sure.
22:05
But but that's what it is. So that's why this doesn't taste
22:08
like 117. And so the reason we got all
22:10
these awards and last part of the spiel, just because you
22:13
never had it before. It won top Forbes platinum LA,
22:16
double gold New York 2 times and double gold San Fran.
22:19
We beat Blands. Yep, I got that wrote written
22:21
down. Hell yeah.
22:22
And so we think so. Some guy at the San Francisco
22:25
one, which that's the biggest one, he goes, I think you guys
22:27
are winning so much 'cause you have characters both of a young
22:30
and an old in the bottle. Sure.
22:31
So it's just, it's just, you know, I would say funky, but
22:33
some guy goes, oh, say unique. That's a better word to say.
22:36
And so we think it's why it's so unique, you know, But the price
22:38
point, it's always under 40 bucks, Yeah.
22:40
Frugal had it for 3699. Yeah, killer you, man.
22:44
It's a killer price point. You know, people go and buy
22:47
bourbon sometimes and you think price dictates how good
22:49
something is. That is not the case a lot of
22:52
times. You sometimes you pay for for
22:54
the brand name and sometimes, man, there is a lot of killer
22:57
shit out there at that price point and all you do is find it.
23:00
Yeah, yeah. I'd rather spend 40 bucks on
23:02
something I'm not sure about exactly than 100 bucks on
23:06
something I'm not sure about just because it's 100 bucks.
23:07
100% yeah. You know, I think some brands
23:10
think if it if it is more in the retail that people, the customer
23:15
is not that smart and they think it's going to be better and the
23:18
customers like no, no dude, you know, but if you see it online a
23:22
line, you go oh shit, it's under 40.
23:23
If that was 50, you might not grab it, right.
23:25
But if it's under 40, you're like, screw it, I'll take a stab
23:28
everything. Is about marketing, isn't it you
23:29
know it is it really is. I will say and and what you
23:33
describe this is a completely accurate it is and delicious.
23:37
My biggest take away is after drinking and I'm like, you know
23:40
what you want more. I mean, you know, seriously,
23:42
It's luckily. We have a whole bottle.
23:44
Well, yeah, I don't know if I'll be drinking it all tonight, but.
23:46
Taylor's been dipping into it a little bit.
23:48
He might want a little more. Wait, but then.
23:51
But then. But then you got a beer too,
23:52
yes? I know.
23:53
Yeah, exactly. So.
23:54
So it's a Boilermaker. That's what we tried to make
23:56
this, you know, comparison to it.
23:58
Right. Cool like that.
24:00
That's that when we told Holy City we like, what do you want?
24:02
Like. Well, we want a light beer.
24:03
I don't want, like, a stout. I think you'll have one of those
24:05
and you're done. Yeah, we have.
24:07
But if you get this, you might have four.
24:08
Yeah, but you try. You try to replicate it as well.
24:10
Sure. Yeah.
24:11
So, and we're going to jump around a lot of questions
24:13
tonight, but let's go back to your to your bourbon because you
24:17
mentioned about the number of awards that you've won, you know
24:20
some on your website. Is there one particular one that
24:23
stands out that you were most proud of, of all the awards that
24:27
you won? Two of them, yeah.
24:28
So Toxic World and Forbes, we won the double gold.
24:31
New York. I remember I was laying in bed.
24:33
It was COVID. I was in Hollywood because I was
24:34
like, I'm in Hollywood. I'm here.
24:35
I'm a musician. And it was like a terrible time.
24:38
I was like in the like, I was right in front of the
24:40
Scientology castle. Like the dude from the 70s Show,
24:43
you saw him like crying all the time because he was going to
24:45
jail. Like it was a weird place and
24:47
so, and I can get into that too because I was living right
24:49
there, like all the actors live there.
24:51
And then it was, I was like, wow, this is exciting.
24:53
And then COVID happened. I'm like, man, this, this sucks.
24:55
I'm I'm just stuck in my apartment.
24:57
It's really gross outside. And then I woke.
24:59
I was just like laying in bed. Like man, I don't know what to
25:01
do. Like I moved here for the
25:02
bourbon. And then I just, I would just, I
25:04
would just Google Boone's bourbon all the time and I would
25:05
put California next to it and see if I can store picked it up
25:07
or something. And I just googled Boone's
25:09
bourbon and all of a sudden Forbes popped up and go top 6
25:12
ranking bourbons according to the Double Gold New York
25:15
International Spirits Competition.
25:17
I was like, what the And all of a sudden, dude, all these
25:19
distributors who didn't want to pick us up, they picked us up
25:21
like the next day. I was going to ask that.
25:23
I mean, what does that do? I mean, well, it's.
25:25
So silly. It's the same juice, but as soon
25:27
as you get that award, yeah, we'll pick you up.
25:29
Yeah. We'll pick you up.
25:30
And so now it's pretty much all over the country.
25:34
Well, and so the next one was the double gold in San
25:36
Francisco, which I was dying to win and double gold is best to
25:39
show. So that means like that's the
25:41
top, top, top one. And so when we got double gold
25:43
San Francisco, we'd be Bland's and even like our summer
25:46
distributors who were not even that behind it when they picked
25:48
us up, they were like, oh shit, like you guys, you guys are
25:52
actually kicking butt. Like, well, it's the same juice
25:54
as before, but but the cool thing was Canada called us that
25:57
day and they go, Hey, we want to pick you up now.
25:59
The deal never happened because like Canada's, it's rough.
26:02
They, they, if you go up there for tobacco or, or any spirit,
26:06
sure, this is 40 bucks here and it's like $90.00 up there.
26:09
Wow. I don't know how people get
26:10
drunk up there, you know what I mean?
26:12
Like, isn't that crazy? Yeah.
26:13
And so we didn't do the deal because on it we were going to
26:16
have to pay to be in Canada. Yeah.
26:18
I was like, well, I'm not doing it, you know what I mean?
26:19
I was like, you guys pick up everything else.
26:21
I'm sure they don't pay to be up there.
26:23
And then the same company that wanted like, it's like a, it's
26:25
called the LCBO, the same agency that want to pick us up through
26:28
that. Then they picked up Nashville
26:29
Barrel and I'm like, I know they're not paying for it,
26:32
right? I mean, so maybe we're just
26:33
small and maybe they thought that we didn't know anything but
26:36
but those are the two favorite ones is the tops in the world
26:39
with the double gold and then the double gold San Fran.
26:41
Do you feel more pressure now as to how do we top ourselves or do
26:45
you just go steady as he goes, keep on going?
26:49
Second one, first, I was like, we're trying to prove ourselves.
26:52
Like when we first came out, this YouTube channel called
26:54
Rocket Whiskey, like post. So they live in Milwaukee and
26:57
they post, Oh, this seems terrible.
26:59
But my friends, I, I remember I post on Facebook.
27:01
Look at these guys like making fun of us and all my friends,
27:04
like all my buddies were like making YouTube comments like
27:06
screw you guys. Like it was all this drama.
27:09
Of course. And then it was just like, man,
27:11
that sucks where people make, it's like Father Sunburn.
27:12
We're just trying to do our thing.
27:14
But I think when people see a bourbon, they think like, you
27:17
know, big distillery, all this money.
27:19
And so in the beginning, it was rough, but now with all the
27:21
awards and stuff, we're kind of just got our blinders on and
27:24
people know it tastes good. And now we got the single
27:26
barrel. And, you know, now we got this.
27:28
And it's kind of funny, people that never want to try this, but
27:31
try this now they're gonna go buy this.
27:33
Well, it's cool. So yeah, I think it's just, it's
27:35
like being a musician. And Taylor knows this too.
27:37
Like if you just stick around long enough.
27:39
Oh, yeah, yeah, yeah, I know, Tyler.
27:41
You know what I mean. And that's that's kind of where
27:42
I think where we're at. Something's going to happen.
27:44
Well, it's just, you know, like I said before, I think time's
27:47
the last ingredient sometimes, you know?
27:48
Yeah, because a lot of people start music or they start a
27:50
brand and in a year they go, holy shit, this is hard.
27:52
And they give up, you know what I mean?
27:53
So. Yeah.
27:54
Talk about that too, because a lot of people and you see the
27:58
commercials and you see these celebrities running around and
28:00
they just stick a name on a on a brand.
28:03
Some of like, like a like a big artist or something.
28:05
Yeah. And.
28:06
And, you know, I don't miss any names, not that they're coming
28:08
on this podcast, but I like they've got big whiskey brands
28:12
and they've got big just just big spirit brands.
28:15
And they're just lending their name to it.
28:16
They're getting paid for. It they're licensing it, yes.
28:19
You know, and you know, but you're not doing that.
28:21
You're actually hands on this thing.
28:22
Yeah, totally. Since day one.
28:24
Yeah, well, a lot of people assume that sometimes where
28:26
they're like, let's say they're just from somewhere else out in
28:28
the country and they always think I'm a country artist
28:30
because my name sounds pretty country Taliboon.
28:32
You know, it's all I'll see reviews, country artists.
28:34
I'm like, you didn't even listen to my music.
28:36
Like what? But who cares what?
28:38
But but a lot of people, they assume that and then eventually
28:41
I think when they kind of like kind of peel the onion a little
28:43
bit and go, oh, no, they're actually running it.
28:45
Then people go, wow, it's a father son thing, right.
28:47
And then it's cool. But dude, there's always, I
28:49
mean, we could talk about a million of them where the artist
28:52
is on it and the artist is like sober and you're like, well,
28:55
they didn't do. Anything and I think.
28:57
You know which one I'm talking about.
28:58
I do, I do and. There's some of my favorite
29:01
artists. Yeah, yes.
29:02
And they're and they're doing commercials for the brand.
29:04
And I go. Yeah, but you know what, man?
29:06
If you were that guy, yeah, that's nothing we're talking
29:09
about. You're like, oh man, it's money,
29:10
you know what I mean? So.
29:11
The rest of the band is partaking, Yeah, If that's.
29:13
Yeah, but you know, there's there's some good brands out
29:15
there that are with artists. But you know, one that blows my
29:18
mind is which I don't think is that great.
29:21
I don't care if I say it. Terra Monte I don't think is
29:22
that good at all, but it looks like Cos Amigos is 20 bucks
29:25
cheaper and that's the rocks and he's sold.
29:27
Oh, is it OK, He sold 1,000,000 cases.
29:29
So people are buying it though, you know what I mean?
29:31
So, you know, I think it also just comes with, you know, how
29:34
you market it with the artist too, because I think the rock
29:37
really did market it well where he's like out there in the
29:39
fields cutting the agave. Plants.
29:40
He did the thing. Yeah, but some people, they just
29:42
put their name on it and they go, it's going to sell and it
29:44
doesn't, right. There was an ACDC one.
29:46
I remember just going through distributors like in California,
29:48
I was going, I was flying to San Francisco.
29:50
I'm trying to get like a distributor and, you know, just
29:53
hoping to God they would take and they never did.
29:54
But they had the ACDC 1 and I remember it came out and it
29:58
completely flopped. You know what I mean?
29:59
Yeah, the bottle was stupid. It was like a guitar.
30:01
And I'm like, dude, no bar is gonna put that in their well.
30:04
Right, he doesn't fit. He doesn't, but.
30:05
I think they think there's an artist on it.
30:07
It's gonna sell. I'm curious about there's two,
30:09
maybe it's, I think it's the same brand, but Megadeth and Oh
30:12
yeah, Iron Maiden. I have one.
30:14
I think it might be the same umbrella company and they've
30:17
kind of got their beer, right. Yeah, it's the beer.
30:18
Yeah, yeah, I don't, I know. I've seen them marketing like
30:22
their pictures are on the commercials and things, but I
30:23
don't know how much involved they are.
30:25
Yeah, they're, they're probably just getting licensed.
30:27
So when I used to run the Shinedown studio when they've
30:29
been Shinedown, yeah, I used to help in their place for like 8
30:31
years out of Charleston. They've done a lot of my music
30:33
too. We used to have, they used to
30:35
send that to the studio and we used to have them like all in
30:37
them in our window right there. And I it just, it was just, I
30:40
think just a regular, I think most of the time that happens,
30:43
those kind of breweries reach out, that's some kind of deal
30:45
and they're just repurposing some other beer.
30:46
Probably so because the artwork is really cool on Love.
30:48
Because cool. Think about Megan Iron Maiden.
30:50
It's all the comic books shit. I've got a big old somebody gave
30:53
it to me like a canister where where big old bottle of their
30:57
beer came in and it's got the mega with Eddie is their symbol
31:00
on the front of it. It's like A and I keep it on the
31:02
my top of my beer fridge in the garage because it's a cool it is
31:05
cool canister. But that's maybe that's kind of
31:07
what you and I've had both beers.
31:09
Yeah, that was a long time. I was like, that was like 2016,
31:12
yeah. Or some wow I think you can find
31:14
it like cool springs, wine and spirits.
31:15
I think you can find the Iron Maiden one in.
31:17
That's cool. In the mega death, well I mean
31:18
Metallica does a whiskey. The Willett?
31:20
Yeah, Blackened. Blackened, yeah, but they they
31:23
use guitar waves to age it. When you buy, you know what I
31:27
mean? When you buy the bottle, it has
31:29
a QR code on the back and you can scan it.
31:31
It'll tell you what songs were played to the bottle.
31:34
They're probably just bawling it and it's playing on a speaker.
31:36
And it's just like the workers. Like playing energy, you got
31:39
nothing else matters and fade to black and.
31:43
But they sold a shit ton of it. Absolutely they did.
31:45
We did. Have you ever been to Burn
31:47
Beyond or Lateran Life and Louisville?
31:50
I've been to laran life, yes. So we've sponsored before.
31:52
I played Bird and Beyond too, and that's the coolest festival.
31:55
And obviously all the time Black is there and Metalca played one
31:59
year and I I I remember I played Bird and Beyond and then the
32:02
next weekend's lateran Life, it's the same stage.
32:04
And I had to come here to play Americanafest, which
32:06
Americanafest is such a drag sometimes to play, but I came
32:09
here to to do that. And because, but, but I'm not
32:13
trying to talk shit about Americana Fest.
32:14
I'm just saying that they'll put you in a random venue, but you
32:16
always say yes because it's Americana Fest.
32:17
So I don't know. I don't remember where I was
32:19
playing, but I was like, hey, Dad, I got to go and we're
32:21
backstage Metallica. And my dad was like, because he
32:24
had his past, because we're a sponsor.
32:25
And he's like, yeah, I'm guy Kirk Hammett's right here.
32:28
I'm like the guitar player, Metallica, you're behind him.
32:30
He's like, yeah, yeah. I was like, holy shit, so cool,
32:35
man, it's so cool 'cause I was a big Metallica fan growing.
32:38
Up yeah, so yeah, same man. He's got like a solo thing going
32:40
on too. He does, yeah.
32:42
He's got a little solo thing. Matter fact, when they were
32:43
playing here recently. There's like recently, yeah.
32:46
Yeah, 'cause they played Thursday, the Saturday opened
32:47
up. Yeah, on the Thursday and then
32:49
Saturday was Limp Bizkit, a nice 9 kills or something.
32:52
So they had two different set lists and two different opening
32:54
acts. God, Limp Bizkit but the day.
32:56
But the Friday, I think Kirk was somewhere locally playing like
32:59
some of his. Stuff he did, he did the Gibson
33:01
garage. That's what it was.
33:02
Yeah. OK, yeah, I saw that cool stuff.
33:04
Yeah. I'm I'm a big guitar nerd.
33:05
So yeah, you shred by the way, too.
33:07
Thanks. Absolutely man.
33:08
You got to check out. You probably have check this
33:10
stuff out. Yeah, I.
33:10
Listen to the music, Red. Thanks man, it's good.
33:12
Definitely, definitely a Blues guitar guy.
33:14
Yeah, you know, it's funny. I, I sit there and think,
33:18
obviously you're in a music business and you've toured with
33:21
a lot of different people and stuff like that.
33:23
But I would imagine I, I don't know if starstruck is
33:26
necessarily the, the, the right term, but when your bourbon
33:30
became really big, were there any artists that you're out
33:32
there on tour with and all of a sudden they're coming up to you
33:35
that maybe, maybe had they not known that you did a bourbon,
33:40
they wouldn't be as forthcoming with you.
33:42
And they're like, oh man, you know?
33:44
I think, I think when the bourbon got bigger, then artists
33:49
were like, oh shit, it took me more seriously.
33:51
Yeah, because anyone, dude, anybody can make.
33:53
I mean, Taylor's a, this is a studio, sure, anyone can make a
33:56
record now. So everyone can be an artist
33:58
when they're not really artists and so.
34:00
They can do it under their sheets, right, Taylor?
34:03
Yeah, conversation we had earlier.
34:05
Hundred 120,000 songs drop a day, right?
34:07
And so I'm saying is now being an artist is just like so
34:09
common. Yeah.
34:10
And so I think when I came out with this, it was like, oh, he's
34:13
serious, you know what I mean? So I think more people took more
34:15
serious after this came out. Yeah, I mean.
34:17
Especially, yeah, that you've got this, that you had to push
34:21
to get that to Tennessee. I'm still, I'm sure you're still
34:23
striving to get other places. We'll get to that.
34:25
But not only do you have this and that, you've got a single
34:27
barrel. You mentioned earlier too that
34:29
you it's a collab with Bardstown.
34:31
Yeah, yeah. So.
34:32
To your point, it's like we're not just laying on one thing,
34:34
we're not just sticking with one thing.
34:35
We're going to keep growing this thing as much as we can.
34:38
Plowing ahead, you know. Yeah, Well, you know, I think it
34:40
makes it more exciting. If it was just still this, you'd
34:42
be like, oh, that's cool. Yeah.
34:43
But now we got three things, which I think that's pretty darn
34:46
neat. You.
34:46
Know what I mean? So it's great something really
34:48
be proud and I'm sure you're not done yet.
34:50
Yeah, I mean, I'd love to do a rye.
34:52
I'd love to do one day like an actual aged beer in bourbon, you
34:58
know that'd. Be cool in your own bourbon
35:00
barrels. Yeah, that'd be neat.
35:01
Wouldn't that be? Cool, you got to have the money
35:02
to do that. You know, I and I wanted to go
35:04
back to the beer. I mean, I know we're jumping
35:06
around because you know, you're like, like I said earlier, like
35:08
the Renaissance man, you do so much, but you know, being a beer
35:12
podcast too. I, I, I sat there and going man,
35:15
so you got this beer. It's a pilsner.
35:19
What else is coming next? I mean, are you are you got more
35:22
craft beer options coming down a lot?
35:25
Well, I'd like to do the. I'd like to do the bourbon age
35:28
thing, but the moment we got to prove this one, because it's
35:32
been three years doing it with distribution just basically kind
35:36
of started up again. Well, for Tennessee it was 2
35:38
weeks ago, but for South Carolina, I just got the whole
35:41
state and man, we're with a wine distributor that has a beer
35:46
license and they are hustlers. And so, you know, sometimes you,
35:51
you get with the big distributors and nothing that
35:52
freaking happens. So it's just like a, you just
35:55
got to kind of find your place and stuff.
35:56
And so now that this is starting to kind of get a thing as on
35:58
untapped, I saw you're untapped. What do you call it?
36:01
Brew yeast works. Oh.
36:04
Yeah, that's so that's so my that's your home.
36:06
Yeah, my home brewery is called yeast infection.
36:09
Brewery. Yeah.
36:10
So I was looking at it. I was like, yeah, yeah.
36:12
Oh, that's him. Yeah, I knew it was you.
36:14
So when I check in at home, I just check in at yeast
36:16
infection. But I love Untapped, and then
36:18
every day I get on there like, shit, we're getting more
36:20
placements. Yeah.
36:20
We're we're both on and we talk about it all the time.
36:22
It's the shit. Yeah, I think it shows people
36:24
like, you know, once you get it. So we have three accounts, by
36:26
the way. I don't know how that happened,
36:27
really. There's three different Boone's
36:29
beers. I gotta find, I gotta find
36:30
there's. One called Boone's Bourbon and
36:31
there's one called Holy City People still posting that one.
36:33
Then there's then there's, there's the pills in there, but
36:35
I don't give a shit. People are posting about it.
36:36
But the next thing, man, I think the biggest next thing is I just
36:41
need to get this in a lot of bars.
36:42
You know what I mean? Because we're stores are pretty
36:44
easy for us because I do tastings like 3 or 4 days a week
36:48
if I'm here. And then I'm next week I'm back
36:50
in Kentucky doing them where I stand there at a store and go,
36:52
Hey, taste my stuff and I always sell cuz I'm like I say I'm the
36:54
owner and build like, well, it's crazy.
36:55
And I sign them. And so with this, my goal, well,
36:58
it's easy. All my store accounts picked it
37:00
up cuz I go, cool, you'll be here anyway.
37:02
But bars, I'm like, man, I, I really need to like if I can get
37:06
gosh, 40 bars in Nashville, they'll be buying it every day.
37:09
I'm. Going to go knock on the doors
37:10
for you and be like get that Boone's beer yeah, we're.
37:13
Do it putting the word. We're putting the word out.
37:14
Already. Hey, man.
37:15
Yeah, hey, yeah. I got AI, got a buddy.
37:19
He's my friend, he's got. A yeah, yeah, yeah, yeah.
37:21
I know. I remember him.
37:22
I met him yesterday. Hey, you know what we got to
37:24
talk about? What?
37:25
We got to have the in depth conversation because we do it a
37:28
lot on the podcast, the untapped app and the rating system.
37:32
Yeah. What do you look at?
37:33
I mean, you're, you're the, you're the Otter now with the
37:36
beer. Some dude gave me like 1/2 star
37:38
there and said man. Punch that guy.
37:40
And it was at our biggest bar in Charleston.
37:42
What does he know? He probably don't even like
37:43
pills. Oh, dude, he's probably just
37:45
some freaking loser. No, I know.
37:47
No it you know, but he's. Probably a Red Sox fan.
37:49
Yeah, there you go. Probably a Cardinals fan.
37:51
You know Cubs. Fan, You guys are big baseball
37:53
guys, yeah. I grew up in Cincinnati.
37:55
I'm a die hard Reds fan guys. Well, I think that that I think
37:59
if you get at least a 3 1/2, it's whatever, you know, I mean,
38:01
yeah, you know, 'cause people are just like, how can you
38:04
always be a five star every time?
38:06
Yeah. But that you can't be half star
38:07
like people that give half stars are usually just say I don't
38:10
like pilsners, don't drink the damn pilsner then that's.
38:13
True. I think that's OK.
38:14
Yeah. So people ask all the time why
38:16
didn't do an IPA? You know, because I'm an IPA
38:18
drinker. So, you know, you're not, you
38:19
can't please anybody. No.
38:21
Or you can't please everybody. Can't I think you take based on
38:23
everybody we've talked to brewery wise, you take that
38:25
untapped with a grain of salt. So it's almost remember it's
38:28
some classes you'd have in school and they're like maybe
38:30
sometimes they throw out the high score and they throw out
38:32
the low score and kind of pick. But in the mid and middle, yeah.
38:34
You know. Well it's like Yelp.
38:36
I don't believe all the Yelp reviews.
38:37
It's just some crotchty pissed off person.
38:39
This restaurant was terrible, you know what I mean?
38:41
So, but I think back in the day, South Park made an episode about
38:44
that where people that were Yelp reviews that they thought they
38:47
were like, you know, incredible. I think now all those reviews
38:50
people don't really take because, you know, I mean, dude,
38:52
people, when we started this, they used to go to other
38:55
competitors. I don't know why they did this.
38:57
They would give us one star review on Total Wine and so it
38:59
made a review go way down and like, why would you do that?
39:02
And we knew who it was, like just some competitors.
39:04
So that's why I don't really believe in them so much.
39:07
You know, yeah, it's got, I think we had one Brewer that so
39:09
we don't look at the stars, we maybe look at the comments.
39:11
If somebody throws a like I just said, I don't like Pilsner, so I
39:14
gave her a low score. Well, yeah, I mean, I I had, we
39:18
do beer exchanges with people and a while back I had a what
39:22
was it? The the pickle beer.
39:26
The spicy pickle beer. The famous pickle.
39:27
Beer, and who makes that? This one was the steel and I.
39:32
Had one recently. It was all.
39:33
Right. I took three sips of it and I
39:34
said, I can't do this again. But you know what though?
39:36
I didn't even rate it. I'm not going to rate stuff like
39:38
that. If I don't like it, you know,
39:40
someone else might love it, somebody else might love it.
39:42
And so we've, we've kind of laughed.
39:44
We've had so many discussions with so many other people over
39:46
time. And I've, I've got to the point
39:48
where I'm like, I won't read anything below 3.50 on untapped.
39:52
Yeah, if it's anything below that, I just say, you know what?
39:55
Nope, I'm not gonna read it out of out of due respect.
39:58
I mean, I mean, if you're a small business guy that that
40:02
might be something huge for you. So why?
40:04
So why would you mess somebody up?
40:06
Yeah, yeah, yeah. Like it doesn't hurt you, you
40:08
know what I mean? So why?
40:10
You know what I mean? So just be cool.
40:11
Like, yeah, it's OK. Yeah, it could be.
40:13
I hope in in your case in any burgers case if somebody leaves
40:16
a low star or like 1/2 star they put a comment that you can.
40:19
That way you can just see how stupid they are.
40:21
Well, the guy said man, and it's our biggest bar and Charles is
40:24
called Rebel Taqueria, OK. We do a big festival there every
40:28
year for Labor Day. My buddy Lewis owns it.
40:30
He dude, he supports the living shit out of us.
40:32
And he even texts me and he's like, dude, I was like, oh, come
40:35
on, you know? And so who knows man, could the
40:37
guy would just be a miserable drunk.
40:38
You know, just don't be. I think I'm taps cool though,
40:41
because I'll go on there and go, Oh my God, like you've been a do
40:44
you guys have been in Charleston.
40:46
I have not. I have.
40:47
I have been to Charleston, yes. No, I've been to Savannah.
40:51
We didn't get to Charleston. Yes.
40:53
Well, Charleston's a big food town.
40:54
Yeah. And Sullivan's Island is like
40:56
the real, like, uppity up beach town area.
40:59
And today we saw Pose is like a famous spot and like, we're in
41:02
Pose today. So I love On Tap because I can
41:04
go. Oh my God, we're moving.
41:05
Yeah. Have you checked your On Tap?
41:07
Because On Tap's got other features too when they would
41:09
talk about it, but the find it. Thanks.
41:12
So there's a find it thing on the app where it's, and I don't
41:14
know how accurate it is. I don't know if people have to
41:16
put it in there for it to find it.
41:18
But hey, you want to find Boone's beer within 10 miles or
41:21
50 miles or 100 miles? Untapped has that feature.
41:24
I don't know how it knows where it is.
41:26
I don't know what feeds into that.
41:28
That's crazy. But that might be something for
41:29
you to look at. If you have to be having an
41:31
account, you got to log in. No, I think no, I like I can
41:34
look if I'm looking for this beer right now as a as a as a
41:36
just a consumer of untapped, I can be like, hey, is Boone's
41:39
bourbon around? No freaking way.
41:41
Yes, While you're doing that, I want to pour another bourbon.
41:43
Yeah, which which has been taken up and while you're doing, while
41:46
you're doing that, which has been taken up more of your time
41:49
over like the last couple of weeks, months with the bourbon,
41:52
the beer. I mean you're checking numbers,
41:54
you're trying to figure it all out.
41:55
What's the? Beer, the beer, because I had
41:57
that show, the X&N, Yeah. And it was like over 200 people,
42:00
which I've never done that before.
42:01
Yeah. In Nashville, like ticketed,
42:04
like hard ticket. And so I was freaking out
42:06
because I, I was trying to get Lyman to pick it up and I didn't
42:09
want to be like annoying, but I was like, can you please pick it
42:11
up? You know?
42:12
Yeah. And they picked it up the week
42:13
of and they got a truck here ASAP.
42:15
And literally the day before it showed up and I was like, oh,
42:17
yeah. So that's what was my main
42:18
concern. And then now the next couple
42:20
weeks or make sure all my liquor stores get it and then I can
42:23
kind of take a breath and then my next thing is like, all
42:25
right, cool. Let me get.
42:26
Because what I'm trying to do is prove the litman is go.
42:28
Hey, it's in, we sold it. Can I get with the reps?
42:31
Cuz that's always a little hard to get her.
42:32
Like they call like a ride along or work with.
42:34
Sure. And so hey, can I come with you?
42:36
Can I hit a couple of your bars? And when you walk in as the
42:38
owner, if it's the bar manager or the owner, they always go, my
42:42
God, thanks for coming, dude. Yes, I'll pick it up.
42:44
But if it's like, you know, that's another good thing.
42:46
I'm sure you guys know a whole bunch of brands.
42:48
If it's like the Rep of the brand, it does help.
42:50
But like when the owner comes in, they always go, whoa, you
42:53
came to my place like a town. You can't hear him and it and it
42:58
freaking works. It works and I love work alongs
43:00
and I beg for him all the time because then you then you got to
43:03
build a relationship and then the next thing I'll do, I'll
43:05
come back like the next two. You know, the next couple days,
43:08
I'll come in once it's in and I'll buy like dinner and I'll
43:11
buy maybe I'll go to the bar and I'll buy one at the bar a beer.
43:14
Hey, I'm the owner. Can I, can I buy everyone?
43:15
And was like, fuck, yeah. Then all of a sudden the bar
43:17
loves that. Yeah, go, hey, he comes here,
43:19
man. He supports it.
43:20
So when you make your money, it's you got to spend it again,
43:23
though. Yeah.
43:24
You know, I mean, but then you're hoping that you kind of
43:25
get. I always say you want to dig
43:27
deeper, not wide because you go. We did.
43:30
We went wide. We just went 26 states when we
43:32
came out with it because I don't know what the hell I was doing.
43:34
I was torn a lot. And so we got it in 26 states.
43:36
I was playing shows all over. And then we then we realized we
43:39
can't manage this shit. You know what I mean?
43:41
And then supply those states. Yeah, then I they want you to
43:43
come back. You're like, I can't come back
43:44
to Nevada. You know what I mean?
43:45
And so, and then we were getting paid from some distributors, you
43:47
know, you we took every deal and some people were kind of
43:49
sheisty. It's, you know, you learn a lot.
43:51
And so now I'm like, hey, let's dig deep in Tennessee, Kentucky,
43:54
South Carolina, California. I want to get back in Illinois
43:58
and I want I'm trying to get back into Florida.
44:00
They say if you want to be rich in the booze business, no matter
44:02
what, wine, beard spirits, California, Illinois, Texas,
44:06
Florida, because there's the most people in the stores there
44:08
and you can get. And so it's like Tom Segura has
44:10
a vodka now. The guys from starting to Philly
44:13
have one called 4 Walls Whiskey. If you look at their
44:15
distribution, every brand when they start, they do California,
44:18
Texas, Illinois, Florida, because they don't.
44:20
They'll make a ton of money and then you can go, alright, cool,
44:22
let's do another state. Yeah, you can fill in after
44:24
that. Yeah, I mean, Florida, they sell
44:26
California. I used to live here five years.
44:27
They sold liquor and beer and CVS, Walgreens.
44:31
It's. Wild.
44:31
And it's 24 hours a day, so. That's a different thing, yeah.
44:35
Yep. So you can you can just get more
44:36
accounts automatically. Grocery stores, it wasn't here.
44:38
Like wine you couldn't buy in grocery stores for a very long
44:41
time. Yeah, not so I say recently, 567
44:44
years now. Yeah well good me ask you this
44:45
just cuz you guys are. So get your thumb on the pulse
44:47
here. Then they just kicked out THC
44:49
drinks out of bars. I've heard that, yeah.
44:52
Really. Yeah, yeah, yeah.
44:53
They just kicked that out. And so I mean like, do you guys
44:54
ever mess with those kind of brands?
44:56
No, I I haven't, haven't, I haven't done that.
44:58
I haven't done the non alcoholic stuff.
45:00
No, I don't. Understand, we joked about it.
45:01
I did. We did last year.
45:03
So we were. It was just a fun thing we did.
45:06
I did what was called the The Cider and Seltzer Tour for a
45:11
summer. I had not really had any ciders
45:13
and seltzers and it wasn't like I was.
45:15
Just you're just trying a whole bunch of them.
45:17
Yeah, it wasn't going to every brewery and trying trying of
45:19
them, but. He didn't do it a second to her,
45:21
we did a second. We did like a little fun thing.
45:23
I'm like, alright, beer, We'll try like a dozen or so and then
45:26
report back on a podcast later in the year.
45:29
And I was just like, yeah. Yeah, we're not doing that
45:31
again. Dude kids have it so easy.
45:33
We grew up drinking like 40s and freaking Mad Dog.
45:36
What was it called? Mad Dog?
45:37
2020. 20 Yeah, kids have seltzer. 2020 They.
45:40
Have seltzers, you know I. Mean you guys, there's a I was
45:43
in frugal today when I was picking up this and I saw just
45:46
people just you could tell they're tourists right coming
45:49
into town. They just got into town and
45:51
they're picking up their high noons and this and cases of
45:53
this, and I walked by this couple and get the watermelon.
45:57
Get that's all. That's all they buy, babe.
45:58
I don't like strawberry, you know.
46:00
My God. Man, yeah, I just.
46:02
Don't understand it but. I've yet to find a seltzer that
46:05
I actually liked. High noon's the only one I like,
46:07
but it's expensive. Is it?
46:08
It's 20 bucks a pack for a four. That's the same.
46:11
I tried the High Noon. I was like the only one that I
46:14
could, I could go in on a little bit where I'd be like maybe I
46:18
would rate that on a top was the the truly it was like the fruit
46:21
punch or something. Yeah, truly's good.
46:22
Yeah, not too bad. White Claw sucks.
46:24
They mass produced it, but when it came out it tastes.
46:27
I think it happens all the time at brands is they start getting
46:29
bigger and you start tasting and go oh, it changed, you know what
46:32
I mean? It tastes more chemically
46:33
happens. All the time, like I think even
46:36
Boston Beer Company or Sam Adams owns truly didn't we talk about
46:38
that like recently. So that's.
46:40
Well, Bud Light had a freaking seltzer for a second too.
46:43
Yeah, there's remember. What was it?
46:48
It's the Peanut Butter 1 screwball.
46:50
Oh yes, the. Screwball went all over the
46:52
place and then but there's some people to try to do some peanut
46:54
butters and now there's one, the guy from Barksville Sports,
46:57
Taylor Man, who I'm talking about.
46:58
He's got long hair. He just quit.
47:00
He just, he was just on Theo Von there today.
47:01
He's got it, Caleb. Yeah.
47:03
And he's got a tequila called Chicka Chickadee and it's a
47:05
tequila peanut butter. It's gross, dude.
47:08
Is it but? I think, but I think people are
47:10
just trying to anyway. He was on Theo Von and I'll give
47:11
it. I'll give him like, you know,
47:12
Cap of the Hat. He was like, how's it going?
47:14
He goes, it's the hardest thing I ever done.
47:16
I'm like, yeah, cuz it's a brand is tough, dude.
47:18
Yeah, yeah. Especially tequila.
47:19
I would not want to get tequila. You know, I think a part of it,
47:22
and I was going to mention this earlier, you if you can find
47:25
Drake, maybe screwball was one of these.
47:26
Maybe that maybe it's better than a cocktail.
47:30
Maybe you can find that cocktail.
47:31
Sure. Like something like a Christmas
47:33
time thing, Yeah, you know, and. Ladies like it.
47:35
Yeah. And the reason I was going to
47:37
mention yours is your price point on this thing is beautiful
47:42
for that, If you get something I love my my shit neat once in a
47:46
while, maybe an ice cube. I love it neat.
47:47
But man, if you love, hey, I'll just put this in a, in a
47:50
cocktail in a, in a Manhattan or a we're no faster or something.
47:54
It's a $40 bottle. You don't, you know what I mean?
47:55
Like totally. You just spent 60 or 70 bucks
47:58
and you put it in a cocktail. You sometimes you're like it's
48:00
kind. Of a yeah, I see what you're
48:01
saying. If you buy like a Weller 12,
48:02
yeah, that you found for 120, like I don't want to put that
48:04
in. You don't put it.
48:05
I put that. I made it drink that.
48:06
Right, you don't put in coke. You know, but if it, yeah,
48:07
totally. I remember one time I was on
48:09
tour, just graduated college, we did a show with Avett Brothers.
48:12
Remember those guys? And then we did some shows with
48:15
Spin Doctors and Blues Traveler. And then we did up and down.
48:19
I actually came to Nashville, played the Bluebird, the open
48:22
mic night, but I got my name got pulled.
48:23
So I thought it was a rock star. And then we went back into
48:28
Hilton Head in South Carolina. And this whereas the last show,
48:31
me and my buddy Tom, we're doing this as acoustic tour.
48:33
And it was we were having the time of our lives because we had
48:35
no responsibilities. And so we're just drinking, you
48:38
know, And so we're playing and I, we see this old guy, older
48:41
guy. Excuse me, give us a shot of
48:45
Pappy, like 13 year or something.
48:47
Yeah. I was like, what the fuck?
48:48
It was my dad. He's like, hey, came to your
48:50
show. And then some guy down the bar
48:52
goes, I'll have one of those and he put coke in it.
48:54
And we're like, oh, what are you doing?
48:58
That's the basic law of whiskey. Yeah, there was.
49:00
There was years ago somebody. Was so pissed.
49:02
There was years ago somebody I don't I don't drink Coke and
49:06
soda. And there was years ago somebody
49:08
had bought me a Jack and Coke and I I took two sips of it and
49:13
I just dumped it out. I said I can't do it.
49:15
This is gross. I probably did it 30 years ago.
49:17
The only. Thing I do is ginger beer.
49:20
Yeah, I like ginger beer. Yeah, my favorite cocktail is
49:23
Kentucky Mule, if it's like that.
49:25
Like with a soda, but not ginger ale, Ginger beer, right?
49:28
You know what I mean? So that's my favorite.
49:30
Scott you know, I feel like we could talk all day with this man
49:33
about bourbon and the beer, but you know.
49:35
Taylor's going to stay here till like 11.
49:37
At 11:00 tonight, I. Think we booked it till 11.
49:41
Yeah, why not? Cheers to Taylor.
49:43
Thanks. Thank you.
49:44
Thank you, Sir, He said. He didn't have anybody else
49:46
after us. Dude, yeah.
49:48
I think the guy's single. I don't know.
49:50
Cheers. Cheers man, this is.
49:53
Same here, Sir. Cut that cut that cut that cut
49:56
that cut. That he's like, he's thinking it
49:57
out right now. No, I'm just kidding.
49:59
We got to talk about the music because you know Tyler, he does
50:03
have a new single coming out and by the time it's.
50:04
Kind of your day job it's. Podcast comes out.
50:07
Yeah, you're going to have some new music out, man.
50:09
Drops on Friday. Yes, Sir.
50:10
Yes, congratulations by the way. Congratulations another another
50:14
round here. Yes, very cool.
50:15
Yes. What's it called?
50:17
Put the hurt on me. Thanks for checking it out.
50:19
It's got my buddy Peter Keesler Skinner, which we brought him in
50:21
here before. Cool, yeah, man, it's cool.
50:24
It's a it's a tune. I did my friend Trey Sasser was
50:27
like, hey, come, I want you to record me.
50:29
And I was like, man, I don't have any other songs.
50:30
I just, I just did a record, which that's going to come out
50:33
soon. But then I was like, fuck it, I
50:34
want to write this new song. And I wrote it like in two days.
50:36
And I was like, oh, I haven't done that in a while.
50:38
And I think I mean, dude, Taylor's musician too.
50:40
Sometimes you feel like I can't do this anymore.
50:41
I can't write songs anymore. And then you do it and like, oh
50:43
God, I did it again, you know, and we record it one day.
50:45
And then my buddy Ryan Sanchez, who's my Co host on my podcast
50:48
here. He he he he's he did my whole
50:51
other record, but this I was like, man, can you like, you
50:53
know, put your little, you know, pizzazzle on it And he took it
50:56
and did some cool shit to it from the the stems you did from
51:00
that session. And man, it sounds kind of cool.
51:02
I like it a lot. So, you know, I do the song
51:05
Wicked girl with also Peter Keys on it.
51:07
And I thought no one's going to like this song.
51:09
And sometimes you just put it out and then dude, it landed
51:11
like NASCAR Fox on sports. They licensed it.
51:15
Modern Blues rock on Spotify still has it on their official
51:18
thing, Pandora, a whole bunch of cool shit.
51:21
So, I mean, you know, now it's just fun to put music out.
51:23
Yeah. And just see what happens to it.
51:24
And it could be a one off like that like you said, like it
51:26
doesn't have to be on a record, it could be.
51:27
It's on the. It's on that vinyl I gave you.
51:29
Yeah, the first track. Yeah, man.
51:31
Yeah. Check.
51:32
Yeah. There you go.
51:33
Yeah, thank you for this. What did you say?
51:35
1 One of 100. Yeah, 1 of 100, yeah, I think
51:37
that's like 9796. Nice.
51:39
You have the first track on the back.
51:40
Put the hurt on me. It's on there so.
51:42
Steve, you can keep it half the time at your house.
51:44
There you go, I should have run 2.
51:46
I'm gonna, I'm gonna start. It's gonna start at my house.
51:49
How, how does that conversation, I mean, I'm sure you you
51:51
probably have known him for a while, but Peter Keys of Lynyrd
51:54
Skynyrd, how does that conversation happen that he's
51:56
going to do this help help you out doing the song.
51:59
He's just a kind guy. He was a client of mine for my
52:02
company Artist Formula years ago.
52:04
Because he's like, hey man, which I get at most, most just
52:08
musicians are, you know, they're we're like carnies.
52:10
There's always to call it like you're trying to get, you do a
52:13
gig and you find a good gig. You're like, but you're always
52:15
like, it's like, it's like the film industry, like you're doing
52:17
1 gig. Like I got to think about the
52:18
next one, you know what I mean? Because it's going to end.
52:20
So he hit me up 2020. He's like, hey, man, I don't
52:23
know how long they're just going to be around either.
52:24
They're still doing it. And he's like, I need to boost
52:27
up Peter Keyes as a thing. So he hired us to do a lot of
52:29
stuff for him. And so then eventually one day I
52:32
was just like, you know, you hired me.
52:34
Let me, let me like do something for you.
52:36
And so I was like, hey, you know, don't hire me for this
52:38
service. Did a whole bunch of Spotify
52:39
stuff for him. I was like, if you don't hire
52:41
me, then can you play on one of my tracks?
52:43
And he's like, oh, done easily. And so he played keys on that
52:47
first track. And so then for this one, I just
52:49
texted him. I was like, dude, I got a new
52:50
track. You want to do it again.
52:52
And then this time I hired him. So it's just like just being
52:55
buddies. And he came on this podcast and
52:57
he's just a shit. He's just, I'm glad to have his
52:59
number. And I think one of that too, is,
53:02
you know, with anybody on that kind of level, you know, you
53:05
just don't bug him. You know, you just kind of like,
53:06
hey, what's up, dude? You know, you keep it cool.
53:08
Yeah. Like, even though I worked for
53:09
Eric Bass to shine on forever, he barely talked to me.
53:12
And then now they came here the last week, he's like, you better
53:14
show up. I mean, so I think it's just you
53:16
got to build a relationship and be cool.
53:18
And now it's now it's a cool thing.
53:19
So just naturally let it grow, you know?
53:22
And also too, like, you know, this time I was like, I I
53:25
deserved, you know, you deserve to be hired this time.
53:27
So I paid him full price to play on it so.
53:29
Is he? Is he local?
53:30
Is he live? Oh, yeah, He's got a studio here
53:32
called, like, Stone Stone Stoner Creek Studio.
53:35
OK. There's a lot of stuff for
53:36
Yelawolf. He's a rapper.
53:37
OK. And the same place that this now
53:40
comes out of Next Century Spirits, they make his called
53:42
Creek Water. Have you seen that one?
53:43
I don't know if I've seen. It's like a $20 bottle whiskey.
53:46
It's one day old. What do you call it?
53:49
It's the moonshine and light lightning, white lightning.
53:53
One day old white lightning. And they use that technology
53:55
told about and they flash age and turn it with.
53:56
Yeah, that's Creek water. OK, wild, right?
53:59
Yeah. So anyway, but.
54:00
And they can sell for 20 bucks, probably because there's no
54:02
there's not a lot of time investing.
54:03
Holy shit, I bet that bottle cost them like $2.00, you know
54:06
what I mean? So they make a lot of profit on
54:07
that. OK, you got to think about that
54:09
too, man. Price points a special thing.
54:11
Yeah, it is. And then, like, when it comes to
54:13
music, music's worthless now. Yeah, you know what I mean?
54:15
It's because everyone go on YouTube.
54:17
Yeah, YouTube is the biggest platform because you don't have
54:19
to log into it, you know what I mean?
54:20
So anyone, anyone across the world can go on it.
54:22
And so music, in my opinion, is people all the time.
54:25
And they'll bitch about, oh, Spotify's not paying us.
54:27
It's like, well, they're a publicly traded company.
54:30
They have investors. They have to, you know, make a
54:32
return on their investment every quarter, you know, And so they,
54:35
they just learned how they'd somehow crunched it where the
54:37
artists get screwed and they're making tons of money.
54:40
And so that's the model now. So, you know, music's free.
54:43
You got to do something else to make money, you know what I
54:45
mean? Well, you know, it's interesting
54:46
because you were even before we started recording today, we were
54:49
talking about the platforms that we record on and things like
54:51
that. And it's even more for you.
54:54
You're in the music business and how much from the time you
54:58
started years ago till now? I mean, does your mind just
55:02
blown how everything has changed?
55:04
How you go about trying to get get your get, you know, get you
55:08
out there to, to sorry, sorry, too much whiskey, Steve.
55:15
No, actually, it's just allergies.
55:17
No. How much, how much have you just
55:19
been out there as far as like what you're trying to do and get
55:23
the word out of who you are compared to the way it used?
55:26
To be honestly, it's, it's kind of the same.
55:28
I, I think me and Terry are the same age.
55:29
We grew up with the Internet and so it's the same thing.
55:32
It's just the platform changed a million times.
55:34
So back then I was starting, it was Myspace, you know, And so
55:37
you just, you just, you just posted all the time in
55:39
Craigslist was a big deal. I used to get, I used to get my
55:42
band booked. I was like 16 and get like $5000
55:46
to go to Myrtle Beach and play like a random stupid gig and
55:50
everyone's like, what the fuck? How'd you do that?
55:52
You know what I mean? And so just the Internet.
55:54
So I, I'm lucky to grow up with the Internet and see it change.
55:57
I think some artists now they that they're younger and they
56:00
see TikTok, they go, that's it. I'm a tik toker.
56:02
And so for me, I'm kind of like, man, you got to use all of it.
56:04
And then you just, it's just marketing, man.
56:06
Like I, I don't find it that it's harder.
56:08
I mean, I used, I will say this, I used to get paid $1000 a month
56:11
from Spotify and I'm still getting the same amount of
56:13
streams or probably a little more and I'm getting like 2 to
56:16
maybe 400 a month. And so that sucks.
56:19
But when I was living in LA, though, that was like my rent.
56:21
And so I thought I was a rock star.
56:22
I was like, man, I don't have to work.
56:24
Yeah. And so that changed.
56:27
But no, it's just, it's just marketing.
56:29
It's just the internet's awesome.
56:30
I mean, the Internet is probably the worst thing in the world
56:32
too. But but it, but also, you know
56:34
what I mean? Like people just get so obsessed
56:36
with it their their brains get all melted but.
56:38
Negativity and stuff like that too, yeah.
56:40
Like your anxiety goes up and you oh man, like cuz a lot of
56:42
people compare themselves and I always try to say that
56:45
everyone's on a different timeline.
56:46
And also I, I get caught up in that all the time too.
56:48
Cuz I'll be like, man, I wish I was bigger.
56:49
But then you go, where was I last year?
56:52
You know, I mean, I've been doing music for 20 years, since
56:54
I was like 16 when I started. I'm 35.
56:58
And so I, you know, you do compare yourself a lot because
57:01
you'll see a band that you came up with and now they're on a
57:04
national tour. But then usually bands break up.
57:06
So I'm like, oh, that's great. I'm not a band.
57:07
I'm a solarist. I'm never going to stop, you
57:09
know what I mean? So, you know, you just, you got
57:11
to make sure that you also enjoy yourself because a lot of people
57:14
just they'll get like, look at that Louis CK joke where he's
57:17
like, I I love this joke where he's like, here's the guy on the
57:19
road and he's driving. He's got a garbage bag in his
57:21
window and he's just like, and he's just like, dude, just kill
57:24
yourself, you know, like, yeah, I know it's terrible to say, but
57:27
but like, I never want to be like this about music.
57:29
I want to be like, dude, you know what, man?
57:32
How about like just take a nap or go for a run or, yeah, or go
57:35
to dinner. And like, it's, it's all good.
57:36
Because also the day, man, I think this too.
57:38
No one gives a shit. You know what I mean?
57:40
Like no one gives a shit. It's awesome you're hanging out.
57:42
But like you guys got other things to do and I don't have to
57:44
be the biggest brand and then or I don't have to be the most
57:47
impressive and you know what I mean?
57:48
Like it's just no one gives a shit.
57:49
Just just enjoy yourself. Enjoy yourself, but like you
57:52
said, you've got multiple channels, so you can, you can
57:55
kind of do some things that you want to do too at the same time,
57:57
right? Sure.
57:58
You're like, I can do some music, I can do this, I can do
58:00
that. Makes everyday different.
58:01
Yes. Yeah, Yep.
58:03
Where do you spend most of your time, or does it change daily
58:06
based on all the products that you have and all the ventures
58:09
that you're involved? In it's, it's everyday's
58:11
different based off like projects, but I spent a lot of
58:14
my time on my company artist formula.
58:16
That's OK. I made, I made that my day job
58:18
and I'm very lucky how successful it's gotten cuz like,
58:22
you know, hopefully I'm about to buy my first house here coming
58:24
up. You know what I mean?
58:25
Off off my own company. That's right.
58:27
Yeah, but I've gotten really good at my taxes.
58:31
Cuz you will get absolutely screwed if you don't know what
58:34
you're doing. Yeah, I mean there's and I tell
58:35
I had a musician I bumped into last week that I was in the
58:38
printer's alley. It was called Fedora.
58:40
It was it closed. It was awesome.
58:42
It was so these killer family that owned it and it closed
58:44
right across from the Blues bar. Anyway, I met him there and I
58:47
bumped him at M JS right across from well, it's right, It's it's
58:51
printer's alley. It's right next to it.
58:52
But anyway, he was like, bro, how do I do my taxes?
58:55
I was like, oh, hit my CPA up like that's my, that's my one
58:58
thing about running my business. Sometimes I'm like, I mean, I
59:00
got audited once and I, I I took a loan out.
59:03
That's what it was and I didn't report it, but I got a letter in
59:05
the mail. I was live in California and I
59:07
almost like walked in the traffic and said I owed 60
59:09
grand. I was like, what the, you know,
59:11
it was crazy. And so but anyway, it's just,
59:13
you know, whatever ours form of for sure that that's my that's
59:17
my money maker. That's how I can go to dinner
59:19
and stuff. But but you know, I, I, I'll
59:22
always keep making music and then this is always cool because
59:24
now it's starting to kind of grow some legs.
59:26
So if I on the weekends, I'm full blown doing this.
59:29
I'm not torn every Thursday, Friday, Saturday, Sunday, every
59:31
Sunday, I'm at frugal. I created my own tasting day.
59:34
There I go, Hey, I let me do 12:00 to 3:00 and they go, we
59:37
don't do that. I go, I think like the rich guy
59:39
is there kind of walking around looking Thursday, Friday,
59:42
Saturday, we're trying to get screwed up.
59:43
You know what I mean? So like, I don't want to really,
59:45
because I've been there before and they go no, and I'm looking
59:47
for a high noon and I'm like, oh, OK, nevermind.
59:49
But on, but on Sundays, dude, I'll sell 2 cases sometimes
59:52
because it's just like these guys are like I'm in town from
59:54
Alabama or they don't get, they get terrible liquor down there.
59:57
It's ABC store and they go, oh, this is cool.
59:59
I, I never seen this before. And I'll sell like, I mean this
1:00:01
one lady one time walked in there two weeks ago.
1:00:03
She bought four of these and two single barrels and it was like
1:00:05
$400.00. I was like, whoa, you know what
1:00:08
I mean? You're welcome, Frugal.
1:00:09
Yeah, yeah, yeah, yeah. Dude, I love Frugal Mcdoogal.
1:00:11
They they that is such a killer story.
1:00:13
What's what's What's your favorite store in town?
1:00:15
I like Frugal's is good. I go to Main Street liquor is a
1:00:19
lot in East Nashville it's really close and I buy a lot it
1:00:21
can buy single beers cool over there that's.
1:00:23
And I'm gonna talk to Aaron too, about getting yours 'cause he's
1:00:25
a really good craft beer guy. I've.
1:00:27
Always want to be. I've never been in Main St.
1:00:28
It's really good. I don't know if they've got,
1:00:31
hopefully they'll put your stuff in there.
1:00:32
They've got a good whiskey selection, but I go in there for
1:00:34
the beer because I sure they've got the latest craft beer and I
1:00:37
can buy singles so. So what you can like mix match,
1:00:39
make your own packs? Yeah, that's cool.
1:00:41
So you can pull from anything. If it's a six pack or 4 pack,
1:00:44
you can pull from anything. That's cool.
1:00:46
Yeah, I live in Rutherford County, so we don't have that
1:00:48
there. Come on, Rutherford County.
1:00:51
But yeah, Main Street and then Frugal, but also when I get out
1:00:56
there, Cool Springs, wine and spirits.
1:00:57
They're a good one. Yeah, I.
1:00:58
Really got to get back in there. Yeah.
1:01:00
It's just, I, it I just, you know, there's just another story
1:01:03
I need to get back into. Austin Austin's the beer guy
1:01:05
over there. So if you're looking for the
1:01:06
beer guy or it's Austin, we'll. We'll get back in there.
1:01:09
I've been back for a year and a half and my thing was my main
1:01:12
stores like, hey, I'm back. I'm back.
1:01:14
Like I, I, I, I probably did like 30 tastings last year at
1:01:18
red carpet in Gallatin, right? I think it's Gallatin.
1:01:21
And so like, you know, I just was like giving a lot of love to
1:01:23
stories that like, Hey, I'm back, man.
1:01:25
And so I think the red carpet is picked up.
1:01:27
The beer sinker's just picked up the beer Bluegrass just picked
1:01:29
up the beer. Colonial, OK, It's a good story.
1:01:32
I like colonial a lot. They they have like a really
1:01:34
cool, like they always have really cool, interesting new
1:01:38
pics over there. OK, well and then I love Old
1:01:41
Hickory. OK, put in that one.
1:01:43
So Neil and the whole staff came to show the accident.
1:01:45
I was like, what? I think I'm doing my first store
1:01:47
pick with Old Hickory. It's gonna be a bar stand.
1:01:50
It's gonna be a different bottle.
1:01:51
It's a whole different. No, that's gonna be.
1:01:52
Those are so cool. I can't wait dude, I have a
1:01:54
store pick I never thought we'd ever get.
1:01:56
Those man, those if that store is known even a little bit for
1:02:00
their store picks and stuff, they aren't they go what they.
1:02:02
They had, they had that Maker's Mark one with the eight
1:02:04
different staves. Did you try that one?
1:02:05
I have no one's all over the place and it's got 8 different
1:02:07
staves in it and they, they age it in a mountain.
1:02:10
And so I, I bought theirs and I, but I thought, oh wow, you guys
1:02:12
are so special. You have this one.
1:02:14
And then I did a whole like work along in the East Tennessee for
1:02:17
like a week and it was every store had it.
1:02:19
And I was like, oh, this is just y'all, it's everybody.
1:02:22
Oh damn it. But it was really tasty.
1:02:24
Yeah, so funky. It was weird, like cherry wood
1:02:27
and all that stuff. So.
1:02:28
Anyway, you know, it's cool you talked about, you know, you've
1:02:30
been in the music now for 20 years, and I know on your
1:02:34
website, you know, let's talk about, you've toured with Sheryl
1:02:37
Crow, Hooting the Blowfish, Christopher Cross.
1:02:40
I'm like, good Lord, I didn't. Know who that was when I got
1:02:42
that good I'll. Bet not.
1:02:43
And then I got banned, you know, Boone Hall Plantation, you rid
1:02:45
of that? It's in, it's like my last name.
1:02:47
It's in Charleston. We we played it there as a wine
1:02:50
festival. And I got banned for a year
1:02:53
because my parents came on our they gave us all trailers and
1:02:56
his whole band came. Like Kiki has been, her dad was
1:02:59
the Tin Man, she was the keyboardist.
1:03:00
And then and all these other famous positions on there, they
1:03:03
all parted in my like little trailer.
1:03:05
And it was wine festival, so it was red stains everywhere.
1:03:08
And then I got I got a letter going you're not allowed to come
1:03:10
back and do it all. And I was like, it was my
1:03:11
fucking parents, dude. Like, yeah, it was pretty
1:03:14
rock'n'roll. I was like, that's cool, Yeah,
1:03:16
that's cool. We didn't.
1:03:17
Throw any chairs out the window, but we we we stained up the
1:03:20
carpet. The guy we dude, the guy came on
1:03:22
there, the guy that like the director of the festival and you
1:03:24
open it up, we're all like, and they get like, they're like, oh
1:03:27
shit. No, I got, I got to tell you, I
1:03:31
I grew up growing up, Chris. Lacrosse is a badass guitar
1:03:34
player. Yeah, they're a little more past
1:03:37
my era, but hootie and a blowfish.
1:03:40
Oh yeah. I was the biggest freaking
1:03:42
hootie and a blowfish blowfish fan.
1:03:44
I used to manage driving and crying.
1:03:45
Well, I won't say I managed them.
1:03:47
I used to help. I'm on the management team of
1:03:48
driving and crying and they cut straight to hell and Darius
1:03:52
Rucker cut straight to hell a couple weeks ago.
1:03:53
Yeah, yeah. I mean, I've seen them so many
1:03:55
times and I always thought, God, what a great bar band.
1:03:58
I don't know if that's the best. Dude OK do you know you know re
1:04:01
cracked rear cracked view mirror that first album that was like
1:04:04
the first commercial success. One sold more records because
1:04:08
the 90s. Everyone bought CDs back then,
1:04:10
but sold more records than any Beatles record because it was
1:04:13
the most bar frat boy record, you know what I mean?
1:04:17
So they made millions of dollars like gazillions.
1:04:20
Millions of dollars like they were the biggest frat boy band.
1:04:23
I was at, I remember this, I for work, it was in the mid 90s and
1:04:28
I was covering an event called Farm We know Farm Aid and it was
1:04:32
and. They did form aid.
1:04:33
In Louisville, and I'll never forget this, it was the first
1:04:37
year, it was like 95 when they were a big deal and Dave
1:04:41
Matthews Band became a big deal. And I mean, there were so many
1:04:44
people that were just like, Oh my God, Hootie and the Blowfish
1:04:48
Man because they had and damn, I remember Dan Marino, like did a
1:04:51
video with him and all that. Cool.
1:04:54
I used to have stuff with Mark the guitar player.
1:04:56
Yeah. And so he was an adjunct
1:04:58
professor of the College Charleston as well.
1:05:00
And so I was just like, I was going to USCI, thought that's
1:05:02
where he had to go because who he was huge in Columbia, right?
1:05:05
Yeah. I was like, I got to go to USC.
1:05:06
If I'm trying to be a musician. Slowly figured out maybe this is
1:05:09
not the place to be. Went back to Charleston because
1:05:11
my loans messed up. And so I had to go back home.
1:05:13
And I was, I was working at like a couple jobs.
1:05:16
I was making a record with this guy, MJ Fick.
1:05:18
And then I met Mark Bryan. He had a competition.
1:05:20
He's like, hey, I'm trying to discover the next artist.
1:05:22
I entered into it. He's like, you need to come out
1:05:23
of my office. And so then we became buddies
1:05:26
and so he there's a record. I completely lived off the
1:05:29
Internet 'cause I thought my singing sucked.
1:05:30
I was really young, but he played mandolin all over it and
1:05:33
we just were buddies. And so I then I opened up for
1:05:34
Hootie and Daniel Island in Charleston and then a lot of a
1:05:38
lot. I used to go to golf tournaments
1:05:39
with Mark Bryan. It was wild.
1:05:41
And I'm a terrible golf player golfer.
1:05:43
But you know, this the show Southern charm.
1:05:45
Do your wives watch that? She probably is.
1:05:47
I wasn't around if she. Did it's it's well.
1:05:50
Are you divorced? I was like, wait to say whatever
1:05:55
my hair. Absolutely.
1:05:56
Well, cheers. Yeah, yeah, you're picking up
1:05:59
what I put. Yeah, yeah, yeah, yeah, yeah.
1:06:00
I was like, wait, what? Anyway, we went on a golf
1:06:02
tournament once with mine A. Little more sure we.
1:06:06
Went on a golf tournament once with the guys from Southern
1:06:08
charm. I don't give this story is
1:06:09
hilarious perfect. So the guy that Ravenel, there's
1:06:12
a Ravenel bridge in Charleston named after his family.
1:06:14
The guy went to prison because he was sold cocaine at the
1:06:17
governors office. Crazy shit.
1:06:19
And so he was in our foursome group.
1:06:21
And so I was like, Mark, this guy sucks.
1:06:23
And he was on the show Southern Charm, where it's like, it's
1:06:25
Bravo. It's like reality TV, It's
1:06:27
garbage TV. My mom loves that shit.
1:06:29
And so I was like, this guy sucks, man.
1:06:30
And he's like, no, no, no, he was, Mark's a great guy.
1:06:33
He's like, we got to be Christian.
1:06:34
He's a great guy. And halfway through the guy's
1:06:37
like doing drugs and shit. And Mark's like this guy's a
1:06:39
fucking piece of shit. Fuck him.
1:06:40
I was like, yeah, totally. So, So Mark's cool.
1:06:44
He was, he was a great mentor when I was really young.
1:06:46
He gave me some really good advice.
1:06:48
My buddy Box, rest in peace. He had the biggest DJ show in
1:06:51
Charleston. I do this DJ show with Mark,
1:06:53
with box, and Mark surprised me. You knew I was coming out.
1:06:57
I lived here 10 years ago and then I left 2015.
1:07:00
I moved here and he came on there.
1:07:01
He was Tyler. Biggest piece of advice is stick
1:07:04
to your own. You can be the cookie cutter guy
1:07:06
and do the Broadway shit or stick to your own guns, do your
1:07:08
own thing. And I think you need to do the
1:07:09
second one. And I was like, man, I love you,
1:07:11
dude. I still have that radio clip.
1:07:12
I kept it, yeah. That's awesome.
1:07:13
So they've always been really nice, you know, and Darius has
1:07:15
always been, I don't really know him too well, but he was always,
1:07:18
you know, cool. You, you see him a lot in this
1:07:20
area probably too, right? I mean, he's in this area a lot.
1:07:22
I know he does. He just.
1:07:23
Moved to England. Oh, did he move to England?
1:07:24
Wow. OK, something must have.
1:07:26
Happened 'cause he's part of the Grand Ole Opry, yeah.
1:07:28
Right. Oh yeah, I mean, I mean, he's
1:07:29
he's one of the biggest country stars in the world.
1:07:32
He Doc McGee used to manage him. And then that was kiss my best
1:07:36
bud Sean, who Co found ours forms me worked for McGee and
1:07:39
then he knocked off McGee a long, long time ago.
1:07:43
He's like, man, you're not really marking me as the Opry
1:07:45
guy. You're marking me as the Kiss
1:07:46
guy with the marketing of McGee. It's but McGee was Hootie for 20
1:07:50
years. And so then Darius kicked him
1:07:51
off with the Maverick and then next thing you know, it was like
1:07:55
country Darius Rucker. And like it was the biggest
1:07:57
thing in the world because Darius Rucker had like albums
1:07:59
way before that. Then we're all right.
1:08:01
They're like kind of R&B. And they did that big country
1:08:04
album like 2000 and like 12 or 14 or something, and it was
1:08:08
like, whoa, blew. Up Yeah.
1:08:09
You know, I think one of the biggest misnomers about
1:08:12
Nashville is people that don't live here think it's just about
1:08:15
country music, and you can really speak on that.
1:08:18
It's not. I mean, there are so many
1:08:20
artists that live here that aren't country music artists.
1:08:23
Sure. Yeah.
1:08:24
I I I No, no. Totally.
1:08:26
No, no A. 100% it's but how much time you got left?
1:08:29
I'll, I'll, I'll pay for the next hour.
1:08:30
I don't care if it's good content. 8 minutes till 7:30.
1:08:34
All right, cool. Well then I'll I'll, I'll get
1:08:36
the next round because it's good content for me too.
1:08:37
If you want, we start at six. Yeah, so that I'll get it to
1:08:41
late. So cool.
1:08:42
Anyway, cut that. No, it's good.
1:08:44
So you leave that in. Yeah, yeah, all the punk rock
1:08:49
guys moved here. So like all like Yellow Card and
1:08:52
Reliant K all these bands that I grew up with were any, if you go
1:08:55
see any country, like this week's CMA Fest, Yeah, which I'm
1:08:58
staying away from all that, Yeah.
1:09:00
But if you see any of the country artist, they're up
1:09:02
there. They they got their own thing
1:09:03
going on, but the whole backing band is dudes and tattoos
1:09:07
because they're good musicians, right?
1:09:09
The punk music's definitely back, but but they're they're
1:09:12
just like I'm available and they they go on tour like you go see
1:09:15
Morgan Mullins band, my buddy Hoogie, who is the tech for
1:09:17
Shinedown, really good friend of mine text me yesterday.
1:09:20
He's now on tour 3 Days Grace as their tech.
1:09:23
We were hanging out somewhere, 1230 club, and then right next
1:09:27
to it's like a tequila bar and you saw the Morgan Wallin Band
1:09:30
and they're all dudes with gauge ears and they're all, they're
1:09:32
all punk guys. They're not 2 country.
1:09:34
Stars, yeah, but that's where the money is Yeah, you know what
1:09:36
I mean? So but but there's a ton of
1:09:37
music here that's not I mean, it's it's the music industries
1:09:40
here, right? LA, my opinion it's more here is
1:09:43
like the studio songwriting. No, no, sorry, I said it wrong.
1:09:46
It's more the songwriting town over there is like the
1:09:49
incredible studios are over there.
1:09:51
This, you know, this, this person I knew, I'll put it that
1:09:53
way. Same thing with you.
1:09:55
The person I knew back in the day, she, she used to run United
1:09:58
Recording, which was Frank Sinatra's spot.
1:10:03
And it was incredible. We had a dinner there once and
1:10:05
Eric Clapton's bass player was sitting next to me and I was
1:10:07
freaking out. I mean, like, it's just, you
1:10:09
know, that's the studio place where the studios are huge.
1:10:11
Incredible. There's badass studios here too,
1:10:13
but I think the more productions in LA and Nashville's the
1:10:16
songwriting town. And so everyone's coming here to
1:10:18
be like rubbing shoulders because that's it all starts
1:10:21
with the song. If the song sucks, you can make,
1:10:24
you can Polish a turd, but still a turd, you know what I mean?
1:10:27
But if it the song's incredible, you can't knock it, you know
1:10:29
what I mean? I don't have any musical talent
1:10:31
other than liking music and, you know, asking questions.
1:10:34
But I, I've always, one of the things I've found a cool and
1:10:37
I've told other friends of mine that, you know, play drums or
1:10:41
sing or whatever. And I'm like, I think it's cool
1:10:43
to see people in other genres either play their music or
1:10:48
support them. I remember one time being at an
1:10:51
R.E.M. Concert and all of a sudden I
1:10:53
said hey, we got a special, special guest coming out here in
1:10:55
Nashville and it was Richard Marx who had lived in Nashville.
1:10:59
And I was like wow, freaking Richard Marx.
1:11:01
I was like, Oh my God, I didn't even know anything.
1:11:04
I didn't even know he you know, I not saying I didn't know he's
1:11:06
still around, but I'm going. I didn't know he lived in
1:11:08
Nashville. Yeah.
1:11:10
Well, you could buy a house here.
1:11:12
Yeah, in LA, man, the house. I'm going to get here hopefully
1:11:16
very soon, probably 2,500,000, you know what I mean?
1:11:20
But still, that's a lot of shit fucking money.
1:11:22
But I'm just saying. But like, whoa, you know what I
1:11:24
mean? So I think I want to move here
1:11:25
because like the guy, one of the, the fathers, we had the
1:11:29
band accident, the band opened up first called the Photonics.
1:11:32
There were these younger guys, they're like 14-12 years old at
1:11:35
the accident last week. The dad, Keith Nesbitt's a
1:11:37
really cool, you know, music industry guy.
1:11:39
And you know, he was just telling me the same thing as
1:11:41
like, man, when I came here, I bought my house with cash, you
1:11:43
know what I mean? And so I think you can just, you
1:11:45
can just really. You get a lot more here for the
1:11:48
money. You sell something in
1:11:49
California, you come out here and it's yeah, Texas are lower
1:11:52
compared. To that but then also people
1:11:53
that bought houses here in in five points they're like, where
1:11:56
do I go now Now my house is worth a million but now
1:11:59
Nashville's nuts man, it's just. Yeah, it's.
1:12:01
It's insanity. Yeah, and it is.
1:12:03
And you're right. If if someone's here and they
1:12:04
want to sell their house and move somewhere else, they're
1:12:06
gonna move it to Murphy's Hell. You're gonna do.
1:12:08
Yeah, you're in Andersonville, OR.
1:12:09
Murphy's which, which I'm not hating, I'm just saying like
1:12:10
that's what you're gonna do You're.
1:12:11
Like you can't do it here. Hey Paper house is worth
1:12:12
2,000,000 but. Chattanooga will be the next
1:12:15
stop and and commute into Nashville every day.
1:12:18
Yeah, good luck on that one. No way.
1:12:20
We'll never do that it. Took me I haven't found their
1:12:22
Smyrna. It took me 50 minutes to get
1:12:24
here today so. Where was I?
1:12:26
Oh, I went to NASCAR on Sunday. We drove through Smyrna.
1:12:29
OK. Have you?
1:12:30
Did you see the zebra or was the zebra out that way?
1:12:32
What the hell are you talking? About you haven't heard you.
1:12:35
Have not heard. This Taylor knows the zebra.
1:12:37
Well, when this podcast comes out, it may be long gone.
1:12:40
Yeah, they'll probably be. There's a zebra running around.
1:12:42
Somebody somebody had purchased so Zebra, who lives in
1:12:46
Rutherford County just. Some rich asshole.
1:12:48
Whatever. Yeah, maybe.
1:12:50
Some rock star. For the last.
1:12:52
Zebra. So they bought this zebra.
1:12:55
It's made national news and hilarious.
1:12:58
And so for the last couple days, the zebra got loose the day
1:13:02
after whoever bought it, and it's been on the loose ever
1:13:05
since. It was by the Interstate the
1:13:07
other day. Like they had to shut down
1:13:08
hearts of I-24. People dude, it's a meme on
1:13:11
everybody's account now. Have you seen this?
1:13:13
I've never. Seen this yes, see when you when
1:13:16
you go what the fuck? And you're like.
1:13:17
My my dentist My dentist office in Smyrna today was posting a
1:13:21
picture of a zebra in front of it like we got a special guest
1:13:24
here today. That is so, yeah, I.
1:13:25
Mean it is the craziest and. It's trending like crazy, like
1:13:28
everybody, every business, everybody got that zebra.
1:13:30
In but it'll post that today, yes.
1:13:32
Yeah, you're gonna have to go find in.
1:13:33
Maybe get in the car and go find?
1:13:34
This you wake up and be in your front yard like.
1:13:38
Stupid. Yeah.
1:13:40
Zebra meat tastes good, man. Yeah.
1:13:42
That's wild. Yeah.
1:13:44
Out in the Smyrna. Yeah, South, actually South.
1:13:47
And then I saw I saw something this afternoon where they were
1:13:51
talking about latest was they thought maybe it had gotten hit,
1:13:57
but it went off into like a rural area.
1:13:58
And then there were rumors it was maybe down running around
1:14:01
like bell buckle or but I don't know if that's just rumor, but
1:14:04
they can't find it. They got there's people that got
1:14:06
drones out like looking for this Dang zebra.
1:14:09
I wonder how much spent on it. I know, right?
1:14:12
I don't know. He puts a poster wanted dead or
1:14:15
alive, Yeah. I need that.
1:14:17
I need it my. Sister up in Ohio is texting me
1:14:19
today and she's like, it's on the national news now this.
1:14:23
I have not seen this. Yeah, that is so.
1:14:25
You've been busy with your bourbon and your.
1:14:26
He's a rock star. Podcast, you don't have time for
1:14:29
your stuff. I'm out of here.
1:14:31
No, no, I, I, I'm trying not to drink during the week.
1:14:35
Yeah, even though I had a couple beers yesterday, my buddy Ryan,
1:14:37
after we had a podcast here. But yeah, you know, it's just,
1:14:39
dude, my hangovers are now two days.
1:14:41
Really. It's terrible, you know what I
1:14:43
mean? Yeah.
1:14:43
And then now, now I'm getting like those depressed hangovers
1:14:46
where I'm like, I gotta get a job, Wait, I have a job, you
1:14:49
know what I mean? But like, I'm like, freaking the
1:14:50
fuck out, you know what I mean? It's just not good, dude.
1:14:53
Yeah, it's not sustainable to. But I love my tasty alcohol.
1:14:56
Yeah, sure. I mean, it's delicious.
1:14:58
Why you drink it in the first place?
1:15:00
Yeah, 'cause you're like, Oh. Yeah, then it brings people
1:15:01
together and you have a good time.
1:15:03
But I just, I mean, I when I was 21, well, when I was starting
1:15:06
this, I the reason why it's 117, they hey, do you want an 80
1:15:09
proof? I was like, no, I want a high
1:15:11
proof. I want to impress my buddies.
1:15:12
That's what I mean. Because you're like, you're
1:15:13
drinking 80 proof and you're like, well, let me ask you this
1:15:16
because I'm now now that this is here in town, because you know,
1:15:19
this is mainly in South Carolina, the ABV on this.
1:15:23
What's your take on ABV on beer? It's part, and this is this is
1:15:26
great for a pilsner. OK, You certainly wouldn't want
1:15:28
to hire. I mean, it would be ridiculous.
1:15:30
You know, it would be a weird thing.
1:15:32
So what's a good what's a good ABV then?
1:15:34
For different for different styles, sure the pilsner is
1:15:37
good. I would say pilsner could be 4
1:15:39
1/2 to 5 1/2, maybe even 6. I don't know why you would have
1:15:42
a 6%, but sure, 5.4 is perfect man.
1:15:46
It's like it's nice and smooth. Sure you could drink.
1:15:49
I mean, you could drink. I could drink 5 or 6.
1:15:52
Are these and be and be and be fine.
1:15:55
Be good. Cut the grass, you know, no big.
1:15:56
Deal. Yeah, some of the days.
1:15:57
So this is a good cutting the grass beer.
1:16:00
It is. I was like, cool.
1:16:01
It's refreshing. Yeah, yeah.
1:16:03
You know what? Now you think about it, Yeah.
1:16:05
I could be out cutting my grass and give me four or five and I'd
1:16:08
be. Good.
1:16:08
You'd be, you'd be fine. And if you wanted to get, if
1:16:10
it's like you're going out with the boys and you drink this all
1:16:13
night long, you'd be fine. Sure.
1:16:15
You know it, would you? It wouldn't put.
1:16:16
You wouldn't be like. Until you start drinking this.
1:16:18
Then you're screwed up. You.
1:16:19
Start adding to it. You start chasing.
1:16:22
It Scott and I, we just did a the this podcast is coming out
1:16:26
after the podcast that we did where we went up to Cincinnati
1:16:31
in Cleveland. We did a big takeover podcast of
1:16:34
Cincinnati, Cleveland. We went up to Great Lakes and on
1:16:37
one of the the episodes for Great Lakes I was drinking a 14%
1:16:44
stout. Jesus.
1:16:45
No, it was pretty good. So isn't there a?
1:16:48
No, 12%, I'm sorry is. There a law with that where they
1:16:50
have to give you a smaller glass when they serve it to you, Yeah.
1:16:52
Yeah, and tennis, Yeah, there's some weird stuff.
1:16:54
I don't know if it's a law. Some places will hire ABV stuff.
1:16:58
They give you a smaller glass, they give you a smaller glass.
1:17:01
Makes sense. It really does make sense
1:17:03
because a lot. Of people, you're going to wake
1:17:05
up and go whoa. Yes, and also some people can't
1:17:06
handle. Well, do you guys, do you guys
1:17:08
mess with these at all? Do not you hate these, right?
1:17:12
Yeah, yeah, yeah. So like, so nicotine.
1:17:15
So yeah. So these guys started sponsoring
1:17:17
me as an artist. I'm not really.
1:17:19
I mean, we love those. I'm not, yeah.
1:17:22
We love demos. They're from Myrtle Beach.
1:17:24
But everyone now when they drink, they take these.
1:17:26
Now it's just nicotine. It's not, it's not tobacco.
1:17:30
It's just a pouch. Here.
1:17:31
I'll show. You.
1:17:31
But is it something with the with the alcohol that it mixes
1:17:34
and? It no, it's just like when
1:17:35
people start drinking, they start taking it.
1:17:36
So when you go to like a urinal, they're always in them because
1:17:38
people just spit them out. OK, I saw a sign there today at
1:17:40
a bar that said we don't we don't piss on your Zen, so don't
1:17:44
Zen on your piss or something. It was something weird.
1:17:48
But anyway, I'm just saying this is like the newest, the the
1:17:50
biggest hit in Nashville. Everyone's doing this without
1:17:53
drinking. People always have them in their
1:17:54
pocket. It looks like, you know,
1:17:55
tobacco. Yeah.
1:17:56
It's just weird. And the drinking culture is
1:17:58
just. Nashville is just, like, top of
1:17:59
the top. Yeah.
1:18:00
People are just drinking all the time.
1:18:02
Yeah. I used to go to Red Door all the
1:18:03
time. And now it looks like an episode
1:18:05
of like an 80s Aspen movie, you know, I mean, like, all
1:18:08
beautiful rich assholes. And I'm like, fuck this Red
1:18:11
Door. Yeah.
1:18:11
At the Red Door Midtown. But it used to be like The Dirty
1:18:14
place. Now it's all like.
1:18:16
Turkey is it cool to be? It's cool.
1:18:18
It's cool to be, yeah. Totally like they got a ripped
1:18:20
dive. Shirt that they just bought that
1:18:21
day and I'm like Oh yeah, you. Know I was gonna, I was gonna
1:18:24
ask you, though, not to leave anybody out, but do you have
1:18:28
some go to breweries in Nashville that you like to go
1:18:30
to? Yeah, I always was a fan of
1:18:33
Yazoo. What's the other one?
1:18:37
My gosh, dude, there's one there.
1:18:41
What's it called? It's got the car on it.
1:18:44
I was the bar back there at the old location.
1:18:48
Tailgate. Yeah, yeah, yeah.
1:18:49
Tailgate. I was, I was a par back for a
1:18:51
day. I walked in and I quit.
1:18:52
I did. I was 25.
1:18:53
Yeah. I was like.
1:18:54
Which location out Charlotte. Yeah, the old one.
1:18:56
OK. Yeah.
1:18:57
So I walked in to go. You're gonna make sandwiches.
1:18:59
And I was like, fuck this. I thought it was just like, do
1:19:03
you know, beard stuck. But I love Yaz.
1:19:06
I think Yaz is probably my favorite.
1:19:08
Yeah. I met the people from Jackal up
1:19:09
recently at Mother's Room. That's a great bar.
1:19:11
I'm down the street from that. OK, Jackal up.
1:19:13
I think that's great. Let me ask you this.
1:19:15
What's your favorite bar? Your.
1:19:17
Favorite bar in town? God.
1:19:19
Boy, God. I used to.
1:19:22
It's back in the day. They say you're back in the day
1:19:25
one like, what's like, what was the bar that you just fucking
1:19:27
loved? I love Roberts on Broadway, but,
1:19:29
yeah, you know, but that, you know, that's, that's that's if
1:19:32
I'm on Broadway, yeah. If you're yeah, then I'm
1:19:34
Broadway. I'm not a big Broadway guy.
1:19:36
I've got, I've got 2 that I can think of right now.
1:19:42
I live in Lenox Village and right down the street from like
1:19:46
Nolensville, there's a place down there called Hapenchance.
1:19:49
And it's like a craft cocktail place.
1:19:52
Yeah, OK. That's next to the pizza place
1:19:54
on right now strip mall, Hapenchance, great cocktails,
1:19:57
craft cocktails who love that place.
1:19:59
And there's another one next to Grazon Main in downtown
1:20:03
Franklin. It's called OB Joyful.
1:20:06
Oh, I've heard of that. It's.
1:20:07
It's owned by the same people. It's in the same building.
1:20:09
There's like one wall, you know, it's like really tiny, it's
1:20:12
really narrow and stuff. Same kind of thing.
1:20:14
Great cocktails, craft cocktails and you go that those kinds of
1:20:19
places. I you love that.
1:20:20
I do love that I need to. I need to brush really hard here
1:20:23
with Franklin cause Franklin is. Downtown Franklin's cool.
1:20:26
Yeah, I love there's. A lot of good things.
1:20:28
We're not. We're not doing as much as we
1:20:29
should down there. You know.
1:20:30
There's a tap room down there too.
1:20:32
There's a little tap, room tap. Room.
1:20:33
Yeah, a little bit. I've got to get these freaking
1:20:34
kegs up here. Yep, that's.
1:20:36
What I I've always told friends, you know?
1:20:37
You put them at, you bring them. We'll put them in the car.
1:20:39
We'll drive them around. We'll.
1:20:41
Hey, Got. These in your mouth.
1:20:43
Deep South, you got a keg now? Listen to me.
1:20:46
Go ahead, Sir. No, I said.
1:20:47
I got, you know, you get friends, come in town, they're
1:20:49
like hit Broadway. I'm like, have fun, but I'll
1:20:52
tell you the one place that I will always go to because the
1:20:56
history, you walk in there and I'm, you know, I'm a history
1:20:58
guy. Freaking tootsies.
1:21:00
Oh yeah. I mean I.
1:21:02
Just see every everyone from Charleston try to be a country
1:21:04
star that came up here and lived here.
1:21:06
They all played at Tootsies and I'd walk in there and be like
1:21:10
man or the Tin Roof. Yeah, Tin Roof.
1:21:12
Yeah. Tinder's a chain there.
1:21:13
There's Tinders in South. Carolina, yeah.
1:21:15
I used to work down on Music Row, though.
1:21:16
But you know, we used to always go down Tin Roof, get off work
1:21:20
and down there. The one to Mumbrian?
1:21:22
Yeah, I think that one used to rock.
1:21:24
Yeah. You go in there, it's like a
1:21:25
ghost town. Yeah.
1:21:26
Well, and, and and for me, I mean, it goes back.
1:21:29
I haven't, I haven't worked down there in like 20 years.
1:21:31
OK. Yeah, we used to go down Tin
1:21:32
Roof. All would you do on Music Row?
1:21:34
I used to work on radio. OK, dude, I love radio.
1:21:37
I I can name the call letter signs on so many stations.
1:21:41
I I'm, I'm a AAA artist. So I have messed with rock
1:21:45
because my opinion rock like Shinedown, good example back in
1:21:50
the day, like, you know, Colt 40 or was it down a 45?
1:21:53
Like the old, the old album. That's like the big one.
1:21:56
I call that butt rock. And that's the term I call it
1:21:58
like like, you know, it's it's not it is active Rock, You know,
1:22:02
stations, but it's like butt rock was, you know, it's five
1:22:05
finger death punch, all those, all those bands.
1:22:07
And then all of a sudden the music just changed, right.
1:22:10
And so I would do really well sometimes when the when the
1:22:13
music was a little harder, like Eric Bass, he did a song of mine
1:22:17
called Gettin High. And it's it's more like a Black
1:22:19
Keys kind of song where the chorus is catchy, but it's like
1:22:21
heavy. I did a couple rock campaigns
1:22:25
where it was all Midwest. Because my opinion, what I heard
1:22:27
from people is rock is dying for new bands.
1:22:30
So they're pulling from AAA and they're bringing him into rock,
1:22:33
into the rock format. And so I would see myself
1:22:35
charting on rock as an independent.
1:22:37
He'd be like Hailstorm shine there.
1:22:39
Calaboon. I'd go, that's weird because
1:22:41
because I don't have like a crazy metal name, you know what
1:22:44
I mean? But AAA like you know, 9100, you
1:22:46
know, but in Charleston there's a big AAA called the Bridge WCO,
1:22:50
you know, but the but the rock one is WYBB.
1:22:53
I mean here WROT like KCN in LA, they're the third biggest or
1:22:58
second biggest AAA and I used to mess with them all the time.
1:23:00
KX FM in Malibu. So I love radio and I think
1:23:04
radio is still super important. You got to have a lot of money
1:23:08
to freaking chart and actually you can break a band for sure.
1:23:12
You just got a lot of money to do it.
1:23:14
Well, it's funny. So my background was news, so I
1:23:17
worked here. I actually worked at AM station.
1:23:19
It was a station called WLAC and I did news there in the station
1:23:24
on Music Row. There were five other radio
1:23:25
stations, the building and 105.9, the Rock, the River,
1:23:30
WSIX, and then the Urban Station as well.
1:23:35
And it was funny because sometimes you'd walk down the
1:23:37
hallway and you'd hear about somebody that was in Rock'n'roll
1:23:40
or whatever being in the building.
1:23:41
And it was like, oh, there's Billy Idol, you know, walking
1:23:44
that one time. It was David, you know, David
1:23:46
Lee Roth, you know, walking down the hallway and I'm like David
1:23:48
Lee Roth, holy crap. You know, So, yeah, it was, that
1:23:51
was kind of cool experiences. And then I know for me, when I
1:23:55
first moved here, you know, as a reporter, I would be going out
1:23:59
and they would send me out. There was a there was a funny
1:24:01
story. I'd only been here maybe like a
1:24:04
month in town. So, you know, 2829 years old
1:24:08
coming to Cincinnati. And I remember one day coming in
1:24:11
and I looked at the assignment sheet and said, cover a Garth
1:24:14
Brooks news conference. Wow.
1:24:18
And this was he had just come off a world tour.
1:24:21
And I looked at the assignment sheet and I actually said,
1:24:25
somebody said, am I going to get the freaking Garth Brooks?
1:24:29
So I show up at this news conference.
1:24:31
You know, it's an he had just come off a world tour.
1:24:33
So there's media from all over the country there.
1:24:35
And you know, I asked him some lame question like, are you
1:24:38
happy to be to home or whatever? But I'd never done this before.
1:24:41
I walked up to his publicist afterwards and I said before I
1:24:43
said, can I just meet him? I'm just fan.
1:24:47
Can I just meet him? And he came up to me afterwards,
1:24:49
you know, I shook my hand, Hey, how you doing or whatever?
1:24:51
But I, I got the interview, you know, some of the country
1:24:56
singers in town, some others, everybody was always cool.
1:24:59
The coolest person to me was the Oak Ridge Boys.
1:25:04
I mean, older, older band, older band.
1:25:08
But they listened to the stage and, and there was a guy for the
1:25:11
Oak Ridge Boys, his name was Joe Bonsall.
1:25:13
And I mean that was more my parents generation.
1:25:16
I listen to music, but he had written a book.
1:25:18
He came up, he talked to me for like 1/2 hour just about who I
1:25:22
was sure, you know, and that and I was like, this is kind of
1:25:26
cool. I mean, this is like life
1:25:27
experiences, you know? That is cool.
1:25:29
Yeah. Yeah.
1:25:30
There's an AM station in Bardstown where they play music.
1:25:33
Yeah, I always find that interesting.
1:25:34
But maybe because it's a smaller market, because there's an AM,
1:25:37
usually radio or I'm sorry, AM is usually like news.
1:25:40
Bardstown, KY Yeah, I used to work in that area.
1:25:42
Yeah, and there's a station we parked next to.
1:25:44
I was there two weeks ago. My buddies do.
1:25:46
I pissed off my girlfriend because I was like hey I'm.
1:25:49
Coming it is. It is rare.
1:25:50
I was like, I'm coming on Friday.
1:25:51
And also my buddies, like we're flying in.
1:25:53
And so we did the whole bourbon trail.
1:25:54
Yeah. And I was like, I'm coming on
1:25:56
Monday. But there's a station.
1:25:58
I used to go, I used to drive up from Nashville to Kentucky and
1:26:01
do it and we parked right next to it.
1:26:02
I was like, they play music. So it's kind of rare when AM
1:26:05
station. Does it?
1:26:06
Is? It is, Yeah.
1:26:07
I worked at a country music station in the mid 90s and that
1:26:10
whole. Area but it but isn't the Opry
1:26:12
land AM and they and they. WSM AM Yeah.
1:26:15
That's AM and they do music, so yeah.
1:26:16
And they and I don't think they'll ever change.
1:26:18
Yeah. Well, I think that's what
1:26:20
they're known for. Well, and I think years ago
1:26:22
there was rumors that maybe they were going to change formats.
1:26:26
Sure. And Vince Gill showed up at the
1:26:29
station, like outside, and he's picketing.
1:26:32
He's like, I'm protesting, man, this ain't going to happen.
1:26:35
And I don't know if he was like the the influence of it, but it
1:26:39
was like, this is the freaking station it runs the Grand Ole
1:26:42
Opry. Yeah.
1:26:43
I mean, I think people just know you gotta turn the AM station
1:26:46
that's there. Maybe it's better to be the one
1:26:48
station that's AM that plays music and everyone goes to the
1:26:50
AM one. Could be because FM radio man,
1:26:53
it is hard because there's the alt rock stations, the rock
1:26:58
stations, triple AI think trip. OK, This is why I call AAA the
1:27:01
spillover of Top 40. So Noah Cohen, the biggest
1:27:05
artist of AAA because obviously he's Top 40, you know what I
1:27:08
mean? But Top 40 is usually like Post
1:27:10
Malone or something, right? And so now the Top 40 or the
1:27:13
spillover Top 40 of AAA like you are a God.
1:27:16
Like you'll be some of the Ryman if you're if you're like the I
1:27:19
think the revivalist and the rivalist used to tour them a
1:27:21
lot, you know, but like, you know, trip like to be Dave
1:27:24
Matthews, Tom Petty to the next big hot band, you know, And so
1:27:27
you know what? What's the big festival, man?
1:27:28
I've always want to play it and I've always gotten close again
1:27:30
on it. And then they don't do it live
1:27:32
on the green right there downtown.
1:27:34
Downtown, Yeah, yeah, they used to do it years ago.
1:27:37
They. Haven't done it for like 3 years
1:27:38
and I'm always, I know Gary Crane, he's awesome program
1:27:41
director of Line 100. And I'm like dude, what is it
1:27:43
happening this year? He's like, no, it's not.
1:27:45
And I'm like damn it because they they can't get a good
1:27:47
sponsor to help him out. And I'm like, it's always a
1:27:49
sponsor man. People don't realize that oh,
1:27:51
this is huge, you must have a lot of money.
1:27:52
No dude, you got to get like freaking Chevrolet to like drop
1:27:55
100 grand for that happened. And Lightning 100 has always
1:27:58
been a station that's had like this cult independent following
1:28:02
because they're not like corporately owned and stuff like
1:28:05
that. And I was, I was part of part of
1:28:07
corporate downsizing, you know, like so many others in the
1:28:10
world. And you know, not, not bitter
1:28:13
about it or anything like that, but things have just changed
1:28:15
you. Just remind me I have to get my
1:28:16
radio blast ready for Friday. I forgot about that.
1:28:19
Wait, wait. I use.
1:28:19
I use a radio blast. It's the official way to give
1:28:22
music to program directors. And I use all Access, you know,
1:28:25
All Access. And so John, Joel Denver, I'll
1:28:27
say John Denver. Joel Denver Well, I don't.
1:28:29
I know of him. I don't know.
1:28:30
He's a radio legend dude. And I used to, I used to go to
1:28:33
Malibu to his office before. You mean did the fires destroyed
1:28:37
all the whole place? But I used to go down there,
1:28:39
bring pizza and be like, can I work with you guys?
1:28:42
And they used to give me the most best deals.
1:28:44
And I, this guy, John Schoenberger, he was the the
1:28:45
king of AAA promotion. And I charted once on AAA And
1:28:49
then, you know, when you e-mail somebody and then on your
1:28:51
iPhone, they call you, it says maybe block.
1:28:54
Yeah, it was Brian Corona. I always remember his name cuz
1:28:57
Corona beer. Brian Corona.
1:28:58
He was the AAA promoter for Atlantic Records, called me.
1:29:02
He was just in the middle of like grocery shopping because
1:29:04
hey, man, this is Brian Corona. I go, hey, yeah.
1:29:06
I was like, he's like, how'd you chart?
1:29:09
I used John Sherman because, oh, that makes sense.
1:29:11
And he goes, I'm not signing you because I can't do that.
1:29:13
I'm the promoter. But I just want to say that's
1:29:15
awesome that you charted somehow.
1:29:16
And I was like, oh, what? It was super cool.
1:29:18
So I love radio. Yeah.
1:29:20
Yeah. So I'll be, I forgot.
1:29:22
I'll be. I'll be going to radio on Friday
1:29:24
with triple AI. Got to set that up.
1:29:25
I've been out of it for a long time.
1:29:27
I got out of it. But I just I.
1:29:29
Just, you know, sadly it's kind of changed a lot.
1:29:32
Yeah. I mean when we.
1:29:33
Radio is not because dude, the Internet.
1:29:34
Internet fucked it up. No, it's funny because we even
1:29:37
talked about this like I, I can go on a road trip and I can get
1:29:42
in my car and I'm listening to podcast for the Underground
1:29:45
podcast. Do you listen to your own
1:29:48
podcast? I I critique myself and you.
1:29:51
No, I'm mainly me. Also the industry AF.
1:29:55
Exactly that one too. Absolutely.
1:29:58
Thank you very much. And you can have my Waze app on,
1:30:01
you know, and, and then all of a sudden I'm like, well, is it a
1:30:04
storm or something I can just put my little radar app on?
1:30:06
Yeah, yeah. Ask Scott how I was the best
1:30:08
navigator up in like. Just glad he wasn't driving
1:30:11
because he would have looked at the radar and.
1:30:13
Yeah, that's the best. That's the best.
1:30:15
You're talking about wave, right?
1:30:16
Waves. Yeah, yeah, Waves, waves, Yeah,
1:30:18
it's awesome. Yeah, it tells you like there's
1:30:20
a cop over here, right? Yeah, yeah.
1:30:22
It was the best commercial that years ago and it was the IT was
1:30:25
the cop was saw the the he was looking at the waves and said
1:30:28
cop here and it goes. He goes Nope.
1:30:33
Are you a? Are you a backseat driver?
1:30:35
No, no, not at all. No, we just went through a
1:30:37
hellacious storm and he was like, we're almost out of it.
1:30:40
We're almost 45 minutes later, we finally got.
1:30:42
Out. No, actually I'm not.
1:30:43
I try not to be. Yeah, yeah, I never want to be
1:30:45
that guy, but I, I, I sometimes do that.
1:30:47
I, when I, when I tour, I always drive.
1:30:49
Do you really? Oh, yeah, 'cause I want, I want
1:30:51
to shut the fuck up, you know, I'm like, oh, we're getting
1:30:53
there. Piss in the can.
1:30:54
I'm just kidding. Like no.
1:30:55
No. We were when I have to because
1:30:57
when I go on tour, I pay my guys and then they get paid well, I I
1:31:01
try to pay for most their meals I take.
1:31:03
I basically create monsters because then they go on other
1:31:05
tour. I had my old guitar.
1:31:06
I love Jr. Spencer.
1:31:07
He's my man. He came to Bardstown, oh, the
1:31:09
whole Kentucky trip we just did where they just showed up and
1:31:12
meet him stay an extra day ago. You want to stay an extra day
1:31:14
goes fuck yeah, let's do it. And we pissed off both with his
1:31:17
fiance and my girlfriend. But anyway, he called me and
1:31:20
goes, man, you, you dude. I just got to tell you man, you
1:31:23
treated us so well because he's, he's been a minivan since then
1:31:25
and it's still towards me. Sometimes when I have a show
1:31:27
like in Charleston or something or what I have many different
1:31:30
bands I have like my LA band, which those guys are I can put
1:31:32
my guitar down, they can finish the song without me.
1:31:35
I got my national band. Well, they're freaking awesome
1:31:37
too. But I got my Charleston band and
1:31:39
they're like the Shinedown guys and it's like heavy rock, you
1:31:41
know? Yeah.
1:31:41
So if I know of the shows needs that, you know what I mean?
1:31:44
So I hire them and he told me he's like, man, you treated us.
1:31:47
So you paid for everything because you go on other tours
1:31:49
and go I mean, here's 30 bucks, you know what I mean?
1:31:51
So you got to take care of your guys.
1:31:52
Yeah, percent. And I like to drive, though,
1:31:54
because when I'm getting at is, it turns to vacation for them.
1:31:57
Yeah. And some of my guys, we got to
1:31:59
get going. We got to go.
1:31:59
And they're like, OK. We were actually talking about
1:32:02
this recently after our trip. We we were like on the road
1:32:05
seven days together and it's. Four days too long.
1:32:10
Was it really? Was it that?
1:32:11
Bad. I'm just kidding.
1:32:13
It's a. Joke.
1:32:15
It's a joke. No, it was, it was really funny
1:32:20
because I was like, we, we, he was driving on this trip and got
1:32:24
into a really bad hellacious rainstorm up near Columbus, OH,
1:32:29
and he's white knuckling it and I'm like white knuckling just
1:32:32
watching it going. I'm glad.
1:32:33
I'm not with the plastic bag. Kill yourself.
1:32:38
We had a few years ago. We had a few years ago.
1:32:40
We had a few years ago, we went to Cincinnati.
1:32:41
We had stopped at Louisville at the night and got up early and
1:32:45
I'm driving and I'm just like, let's get up there.
1:32:48
And maybe I was a little hungover and I'm driving and we
1:32:51
hit traffic and my Waze app did not tell me there have been like
1:32:55
a big major tie up in downtown Cincinnati and I'm like spewing
1:32:59
every, you know, F bomb you could possibly imagine.
1:33:02
Sure. And we get into an area and I
1:33:05
know the your house and get on your get on your Waze AB type in
1:33:08
this road. If you if I can get there, I can
1:33:11
get us out of this. Thankfully we did.
1:33:13
So we're those guys we're not like yelling.
1:33:16
We're not yelling at each other or anything like that.
1:33:18
We just want to get the heck out of traffic.
1:33:20
Sure, we knew if. There was a child locks on.
1:33:22
I couldn't throw myself. Out of the car.
1:33:24
I can't take this anymore. Was it the office or it's it's
1:33:29
that movie where they they they destroy the printer.
1:33:31
What is that? Oh.
1:33:32
Office space. Office space where the guy can't
1:33:34
cuss and he's like motherfucking does it completely wrong every
1:33:39
time. Yeah, and it goes back to.
1:33:42
The guy, the Walker's going by him, you know?
1:33:44
I think it's a requirement if you drive in Nashville.
1:33:47
So so the one thing I always skipped in LA too, I sold.
1:33:51
I had a Nissan. So there's a Nissan dealership
1:33:53
everywhere. I came here, got a brand new
1:33:55
Nissan because I had a 2018 with like 40,000 miles on it because
1:33:59
I didn't drive in LA at ever because I work from home unless
1:34:01
I was doing other shit, you know, and so I'd never
1:34:04
experienced natural traffic and I've never supposed to LA
1:34:06
traffic because I work from home.
1:34:07
Yeah, and my girlfriend works at the state and then she works at
1:34:10
Fog Street where, you know, we're all hung out and I don't I
1:34:14
don't experience it, man. And so, but the days I do have
1:34:16
to travel, I'm like, holy crap, this is yeah, I do.
1:34:19
This every day I mean. Obviously when I'm touring
1:34:20
different, but I'm home, I don't, I don't community.
1:34:23
I work from home. Yeah.
1:34:24
And so I'm like, dude, this sucks.
1:34:25
It's a blessing he does as well. It's a blessing to not have to.
1:34:28
Work from home. Yeah.
1:34:29
But I mean, I there was a time I've worked the same company for
1:34:32
years where I used to drive from like like my house out to
1:34:35
Brentwood, if you're not familiar with that.
1:34:37
Yeah, yeah, yeah. Yeah.
1:34:38
And it was like 9 years and it was just getting up earlier,
1:34:41
earlier in the morning to get where I had to go because if you
1:34:45
didn't get out of where I was by 4:00, I mean you were sitting
1:34:49
there for like another hour and a half.
1:34:50
There was, there was one year it snowed in the afternoon.
1:34:54
There was a couple inches of snow, just fell real quick and I
1:34:57
looked outside and started snowing and it's kind of like
1:34:59
Godzilla is coming towards the building and people are running
1:35:02
out to their cars. Yeah.
1:35:04
And I weighed each other down. Yeah.
1:35:06
I waited like an hour northern around get home.
1:35:09
It took me 4 hours to get home. And I'm like, I could have gone
1:35:13
to Atlanta in this time. Well.
1:35:15
Can I tell you a funny story about getting the Snow Hall's
1:35:19
Chop House? You been there yet in West End
1:35:21
so it's a Charleston, SC staple and so we set there's four of
1:35:25
them in South Carolina. This is all and this is coming
1:35:28
to it next and buddy Justin Roseman in Greenville.
1:35:30
I love Justin he's a shit and fall for Greenville amazing
1:35:33
festival. I I headlined that last year
1:35:35
with Victor Wooten bass player anyway, he's he's awesome but
1:35:38
blah blah. What I'm getting at is I was at
1:35:40
Hall's Chop house and it started snowing.
1:35:43
I was like, oh, then screw it, I'm just staying dude, you know
1:35:45
what I mean? Because it was, it was around
1:35:46
4:00. I was there meeting about this.
1:35:48
And so I was like, well, I'm just chill.
1:35:50
And then down there was like no one at the bar and I hear this
1:35:53
guy just like maybe 5 people down the park.
1:35:55
I goes, yeah, I want a bourbon coming.
1:35:57
I go, dude, I'm a little drunk. I'm like, me too.
1:35:59
He goes, really, you'll love this story 'cause I really
1:36:01
screwed myself. And so I was like, dude, me too.
1:36:04
Who's your distributor? Let me go.
1:36:05
Me too. So we sat next to each other and
1:36:06
the bartends were all hanging out and I was like, mine's not
1:36:08
here yet, but it's about to be here.
1:36:09
And I, you know, I had my bottle there and I go, yeah, it's talk
1:36:12
about yours and we're talking about it.
1:36:13
And I was like, you know, I was drunk, dude.
1:36:15
And I've learned to like, shut my mouth after that for sure.
1:36:18
Do you never know who you're talking to?
1:36:20
Right. And so I was just like, you
1:36:21
know, some people age their shit on boats like Jefferson Ocean.
1:36:24
And I'm like, you know, it's it's kind of a silly gimmick.
1:36:27
It was. I aged mine on the Mississippi
1:36:28
River. I go, dude, that is so cool and
1:36:30
like, you know, you know, and he literally walked away.
1:36:32
I was like, oh, shit, because mine's on the Mississippi River.
1:36:36
That's where age mine. I was like, oh, yeah, totally.
1:36:38
Dude, that's cool. And and then I came to find out
1:36:41
Litman owns a piece of it. I was like, Oh my God.
1:36:44
I felt so. And the bartender's like, you
1:36:45
fucked up. And I was like, yeah, yeah,
1:36:47
yeah, yeah, yeah. That's funny.
1:36:48
I'm not gonna say the name of it, but you know.
1:36:50
You know Mississippi's way better than the ocean.
1:36:53
Yeah, yeah. When you get those ocean bottles
1:36:55
it says like Voyage. I know I'm like stupid.
1:36:57
Who gives a? It is so stupid.
1:37:00
Brad Paisley has one called, like, it's got a truck on it.
1:37:03
It's called like highway bourbon or something.
1:37:06
And they age it on his tour bus. I'm like, no, they don't.
1:37:08
You know what I mean? So it's.
1:37:09
Yeah, yeah, yeah. I don't get the gimmick, but,
1:37:12
you know, but everyone's looking for a gimmick to make your
1:37:14
brand. Sure.
1:37:15
Cool. Maybe some there may be some
1:37:17
truth to hey, we are trying to age it quicker and we're trying
1:37:20
to be truthful about it. But sure, it's not really as
1:37:23
romantic as you think it is. It's not in a barrel sloshing
1:37:26
around on the on the ocean. It's not doing.
1:37:28
I think I think OK, like 2015 bourbon really had AI was like,
1:37:32
what's Angel's envy? What's Elijah Craig, what's all
1:37:34
this? And then everybody's starting to
1:37:36
get into it. You go to any liquor store,
1:37:37
you're like, what are all these brands?
1:37:39
And now it's harder for a brand unless you've got some roots
1:37:41
where they just walk right by and they just buy the DH Taylor
1:37:44
or something, you know what I mean?
1:37:45
So what about beer though? Is that kind of like that or
1:37:48
they or is everyone always looking for something new to
1:37:51
tracks? I feel like a lot of breweries,
1:37:52
they come up with their new release because that's them
1:37:54
trying to like make it more fun. Yeah.
1:37:56
So yeah, I drink beer. I love drinking beer singles.
1:38:02
When I go to Main Street, I love buying single the new ones
1:38:04
because I use untapped and I I want a new one every single time
1:38:07
if I can get it. There are a lot of really good
1:38:09
beers out there. This one right here in front of
1:38:12
us. When I go buy beer, I like to
1:38:17
get new ones because I like my numbers to go up on untapped.
1:38:19
Word. OK, but not also that, but also
1:38:23
different. I'm trying different things at
1:38:24
the same time, whether it be a a sour or a new IPA or something.
1:38:28
So I'm trying something new all the time.
1:38:30
They're not always good, but I'm getting new stuff all the time.
1:38:32
So that's how I like to drink beer.
1:38:34
I don't think most people are like that.
1:38:36
Yeah, I think most people will go get 4 packs, a six pack or a
1:38:39
case of something that they like.
1:38:40
Sure. But I think when you in liquor
1:38:42
store, Main Street's a good example.
1:38:44
They've got they used to have. What's the one?
1:38:47
Shiner? Not Shiner Scheiner Bach.
1:38:50
Scheiner Bach. Yeah.
1:38:51
No, it was Lone Star. Yeah.
1:38:55
They would keep cases of a Lone Star has.
1:38:57
Everyone wanted it, yes. And they would come in there and
1:39:00
they would clean up. I like Lone Star.
1:39:03
And I think that's the thing. It's like it's one of those
1:39:04
things you can't normally get. Coors Banquet's another one of
1:39:08
those things. I love Coors Banquet, right?
1:39:09
Coors Light every all day long, right where you want to go.
1:39:11
But Coors Banquet's one of those things you can't always get.
1:39:13
So people go go in and clean up on.
1:39:15
Yeah, they do, yes. I've been seeing a lot of liquor
1:39:17
stores lately. Posting now that it's summer,
1:39:20
they're not posting their bourbons.
1:39:21
They're posting, hey, we got a whole stack of this.
1:39:23
Come on down. You know what I mean?
1:39:25
Yeah. Interesting.
1:39:25
Get the light stuff, get some stuff refreshing.
1:39:28
Yeah, that kind of thing. So you mentioned something
1:39:30
earlier and I'm jumping. We're again, we're jumping
1:39:32
around again. Five Finger Death Punch.
1:39:34
Yeah. And I love that band, buddy.
1:39:36
Hoogie is now their tech. Is he?
1:39:38
Yep, Hoogie on the road. He's awesome.
1:39:41
They're doing something, I didn't realize this in just so
1:39:42
like two or three days ago. They are re recording their
1:39:45
music. Yeah, OK.
1:39:47
Just like Taylor Swift. Did.
1:39:49
Oh, that's what I thought. You're going.
1:39:50
At exactly she she did the whole thing, re recorded it because of
1:39:54
the whole. Big machine Scooter Braun.
1:39:57
They bought her masters, Yeah. She ultimately bought them back
1:40:00
recently. She got them all back.
1:40:01
Yeah, that's fine. 5 figure death Punch is doing that exact
1:40:05
same thing. They actually have two or three
1:40:06
releases right now. They.
1:40:07
Have hardcore fans of their. Previous songs, they're doing
1:40:10
the same and they even they even gave her credit, Taylor Swift
1:40:15
credit as. Like, hey, we're doing.
1:40:16
This we're doing the same thing because she got screwed.
1:40:18
Thank thankfully she got her stuff back and she's nothing.
1:40:21
So they're doing the same thing, which I think is really cool.
1:40:23
And what's cool about it? It's the same song as you know,
1:40:27
but they got a nice little twist to it.
1:40:29
Yeah, Well, I mean, now they're probably different players.
1:40:32
I mean like they're same guys, but like they play different.
1:40:34
They got more ideas to it. When I saw Fighting the Death
1:40:37
Punch, my gosh, it was it was cold.
1:40:39
So it was like October I think of last year or something.
1:40:43
I thought they were awesome because one biggest one with
1:40:45
live music is. I was blown away they had laser
1:40:48
shows going on. It's all about the live show
1:40:50
too. Yeah, like that band.
1:40:52
They're so. I mean I'm not the biggest 5
1:40:54
finger that's much fan but man they kill it.
1:40:57
Live, right? And Ivan's a great front man,
1:40:59
right? He was up there.
1:41:01
Wearing like a Tennessee jersey? Yeah.
1:41:04
That's awesome. They're doing that.
1:41:04
That's crazy. Yeah.
1:41:06
Wow, for the same exact reason Taylor Swift.
1:41:08
It is probably a terrible deal within their, you know, that
1:41:11
sounds. I'm I'm in a label advance deal
1:41:13
with all my music at the moment. I don't make any money from it
1:41:16
because I took I took like a 50 grand advance deal.
1:41:20
No, it wasn't a record label, so there's no services with it.
1:41:22
So I just got to check up front and it was the dumbest thing I
1:41:25
ever did. But I get it back in two years.
1:41:29
I get all my I'll get all my music back.
1:41:30
And I was like, and I learned AI learned a cheap lesson or I
1:41:33
could have I, I had a record deal with big machine when I was
1:41:36
27. Maybe I should have taken it
1:41:38
because I worked with because he's got a whiskey too.
1:41:40
It's it's. A vodka.
1:41:42
He does a vodka. Or Borchetta.
1:41:44
That's a. Whiskey too, yeah.
1:41:45
Borchetta And so maybe I should have done it because I could
1:41:47
have been friends with him and that could have been a cool
1:41:49
relationship, but I didn't do it.
1:41:50
But but you know, those record label deals, man, if you are not
1:41:54
a big like OK country, My buddy Arles, he was a he was a guest
1:41:57
on him. He was our first one.
1:41:59
He got Jimmie Johnson's first record deal at RCA.
1:42:03
He's still his tour manager. Jamie Johnson has never had
1:42:05
like, a lot of radio, cassette radio success.
1:42:08
But he is this huge artist. If someone wanted to.
1:42:11
I mean, he did have record deals.
1:42:12
He did. He definitely charted #1A lot of
1:42:14
times. But you don't hear his music on
1:42:16
radio all the time, I'm saying. And so if you're this big artist
1:42:19
where like you have so much more to like, you know, leverage, you
1:42:22
know what I mean? But when you're younger artists,
1:42:24
you, yeah, you're taking the deal because you're like, Oh my
1:42:25
God, MTV or whatever you're thinking of.
1:42:27
You're like, I'll be famous. And so the deals are always
1:42:29
terrible. They're always bad.
1:42:31
The you, the artists always get screwed because it's the music
1:42:33
business. Yep, and as I'm thinking of it,
1:42:35
I think what happened was just like they they sold their
1:42:39
masters. Whoever owned this just sold the
1:42:41
masters out for underneath. You never want to sell your
1:42:43
master, right? You never want to sell your
1:42:44
master. But the but the distributor or
1:42:45
the the label just sold it out from under where they had no
1:42:48
option to even. Buy it.
1:42:49
Yeah, because now it's coming into music is investment groups.
1:42:53
So like, you know, what's the guy from Jersey?
1:42:56
Jon Bon Jovi. No, no, Springsteen,
1:42:59
Springsteen, you know, he sold his stuff for reason.
1:43:01
Now he's a billionaire, you know what I mean?
1:43:02
And so now like the Tom Delong from blink 182, he sold his
1:43:05
masters for like half a billion because he needed it for his
1:43:08
like crazy alien company that's going to start shooting me.
1:43:12
And so he needed the money. I mean, and so now that's coming
1:43:15
into music. And so that's that's why it's
1:43:17
all chained. We're like, wait, we, I think
1:43:19
what it is is these invested companies, can they go we got to
1:43:22
get something for investors. Hey, we just bought some masters
1:43:24
from this from this record company.
1:43:25
You know what? I.
1:43:26
Mean so that's but they can they can do what?
1:43:28
Put them on commercials and put them in the movies because they
1:43:30
got to get a they got to. Get a sinks, sinks, Sinks is the
1:43:33
biggest thing in the world if you want to make money in music,
1:43:36
touring and then sinks 100%. Like when I got the Fox Sports
1:43:39
NASCAR one, I remember I was with my parents.
1:43:41
James Farrell, my buddy, he's been my bass player in in my LA
1:43:44
band forever and out of Charleston.
1:43:46
I was with him. I was like my parents.
1:43:48
I was just chilling out. I was like, I just got this
1:43:50
e-mail from Fox Sports. Holy shit.
1:43:51
And my dad, my dad just being like a dad asked for more money.
1:43:55
And so I was like, I was like, I want more money.
1:43:57
And literally they responded back like, take it or not, like
1:43:59
because I had no over leverage, you know what I mean?
1:44:01
Yeah. And so I got like 1200 bucks
1:44:03
each time they use it, which it added up.
1:44:05
But I'm just saying Syncs is the best because every time it was
1:44:07
opening day for NASCAR, every time it was open for NASCAR,
1:44:09
they use it on TV, OK. You got paid every time, every
1:44:11
time. And then now I still get a
1:44:13
residual from BMI. That's my pro BMI ass kept CSEC.
1:44:17
Those are like the three biggest ones.
1:44:18
But do you want to make money on that?
1:44:20
It's it's syncs and video games. Like if you get a song in like
1:44:22
FIFA world sports, like you're, you're a millionaire, you know,
1:44:25
it's crazy. So that's the biggest thing that
1:44:27
syncs, but it's hard to get it. It's really hard to get a sync.
1:44:30
Somebody's got AI would think somebody behind the scenes
1:44:32
marketing something has to put those together and find a random
1:44:36
song or find something. I think that works perfectly.
1:44:38
It's like a champion, it's like a distributor.
1:44:39
They have to champion you. You can get a a sync deal and I
1:44:43
have many of them and I've gotten a couple weird ones.
1:44:48
They paid like 400 bucks. You know what I mean?
1:44:50
But if I had a big guy, well, actually I had a big one years
1:44:53
ago and that's how screw the music industry is.
1:44:55
I took the YouTube deal out of Tune Core, which is a
1:44:58
distribution company, which I still have my back catalog on
1:45:01
them. I click the YouTube button and
1:45:03
this is a big, this is a huge thing in the music industry.
1:45:05
Back in the day, if you let someone third party you're
1:45:08
you're publishing, that means they control all your sync
1:45:11
deals. And so I had to deal with
1:45:12
Lionsgate Films in 2017 actually with this song Front Page Show
1:45:17
on the back of that. I couldn't get it because Tune
1:45:19
Core owned it and it was like 10 grand.
1:45:21
And I was so poor living here when I was 25.
1:45:23
And that would have changed my life, you know?
1:45:25
I mean, and so syncs are huge, you know, I mean, and so you
1:45:28
always want a non exclusive deal.
1:45:31
You can take an exclusive deal. That means you can only work
1:45:33
with that sync Rep. And then guess what man, you can
1:45:35
be going up and the syncrop leaves and no one gives a fuck
1:45:38
about. Right, you're right.
1:45:38
You know what I mean. Yeah.
1:45:39
And so the non exclusive gets you out to every not.
1:45:41
Exclusive. You can just sign with anybody.
1:45:42
Yeah, OK. And that's how you should always
1:45:43
do it. And and now they're starting to
1:45:44
realize no one's gonna take a deal unless it's not exclusive.
1:45:46
Yeah, You mean. But back then that the major.
1:45:48
You put stars in your eyes. Oh, exclusive deal.
1:45:51
I mean, you're gonna care about me.
1:45:52
And you signed it. And then then you screwed
1:45:53
yourself. 10 minutes. Later.
1:45:54
Whatever. And you're like, anything
1:45:56
happening and like, oh, he left. You're like, oh shit, what the
1:45:59
fuck? Yeah.
1:45:59
And then and then and they're like, well, you got a contract,
1:46:01
you can't leave. So it it's crazy, man.
1:46:02
They're just going to you never want to sell your master for
1:46:04
sure. Never want to do that.
1:46:05
And I, and I did not do that with my label advance.
1:46:09
It's just on based off sales. You know what I mean?
1:46:11
So they I own my master. I can do what I want with it.
1:46:13
But that was the deal I took, you know what I mean?
1:46:15
So here a lot of kids come here from Ohio or some shit and
1:46:18
they're like, I want to be a star and they'll sign the dotted
1:46:20
line. You know, Tootsies and all those
1:46:22
bars on Broadway, They mess with all those players on there and,
1:46:25
and tootsies got called out. I think I don't care what I talk
1:46:28
about them. I think it was Tootsies, but I
1:46:29
could be wrong. Let's just say it's one of the
1:46:31
bars on on Broadway. They were given their artists,
1:46:34
their management deals and go, we're going to manage you and
1:46:37
you can't work with anybody because they thought they were
1:46:39
creating artists and bands were signing it.
1:46:41
And then a regular becoming want to sign you go no, you're
1:46:43
signing Tootsies crazy. Yeah, what would tootsies do
1:46:46
with? That I don't know if those
1:46:47
tootsies. Sorry if I was wrong.
1:46:48
With that particular place. One of their they just thought
1:46:51
like, hey, we're creating you as an artist.
1:46:52
Yeah. You belong to us now, Yeah.
1:46:54
Crazy if they got babe meanwhile they weren't doing anything for
1:46:57
the. Artist.
1:46:58
Yeah, yeah, none. But they owned you.
1:46:59
Yeah. I mean, case, you're looking at
1:47:00
the music. But you know, man, you can
1:47:01
always get a lawyer. A contract can always get
1:47:03
broken. Yeah, I mean, sure, cost you
1:47:05
money. Yeah, but yeah, cost you money
1:47:06
and usually exactly. You had a fun thing.
1:47:10
You've had a lot of fun things, I'm sure in your life, but and I
1:47:13
love the show Vice Principals. Yeah, I don't wonder what you're
1:47:16
talking about, dude. That clip went viral.
1:47:17
I love this statement. I didn't know it was you until
1:47:20
you had posted something about it recently.
1:47:22
So the show Vice Principals on HBO with Danny McBride, Walton
1:47:26
Goggins. How funny.
1:47:28
Funny clip first. Of all those two together,
1:47:30
Amazing. Rick Johnson.
1:47:32
He was, so he. Danny McBride lives in
1:47:35
Charleston. Does he like that?
1:47:36
That was all filled in Charleston.
1:47:37
That's right, because he moved down there to do shoot the
1:47:39
whole. Because there's a tax credit
1:47:41
that wasn't Forrest Gump. That's why they filmed it there.
1:47:43
The tax. Scripts are huge.
1:47:44
And Dan O'bride has a tequila we're about to put on a show in
1:47:47
Charleston with it's called Don Gato Tequila.
1:47:50
It's got like the the what's what's up with Jack Black?
1:47:53
What's the movie he did where he's like a priest and a Nacho
1:47:57
Libre? Oh, OK.
1:47:58
And they're all and they're all fighting with all the mask on
1:48:00
it. And so that's that's that's the
1:48:01
Dan O'bride's. But go ahead.
1:48:02
OK. So yeah.
1:48:03
Alright, that's awesome. OK, so I didn't know this.
1:48:06
I know the show. You put a post out.
1:48:08
I don't know, a month, maybe two months ago maybe.
1:48:10
Maybe. And you're in the show, you get
1:48:13
to yell at Walton Goggins. So.
1:48:15
You know what the scene is so that he's.
1:48:17
In like a carnival or something. You explained it.
1:48:19
You're there. So that it's it's a it's a high
1:48:21
school ICER on he runs track and cross country.
1:48:23
I used to run there. I think I had my best PR time
1:48:26
there too, man. It was my my mile was a correct
1:48:31
if I were wrong, 5 minutes fast right.
1:48:33
So I was a 440, but I but I was I was 15440 fifty, a world
1:48:38
record. But no, no, no, no, no.
1:48:42
Like right. 5 minutes is fast, right?
1:48:43
Yeah, yes. So then was a fight.
1:48:45
Was it a 540? No, no, no.
1:48:47
I did like a 440 mile. He was fast.
1:48:50
That's Olympic. No, no, no, I I swear to God did
1:48:53
like a 441 time but it was during cross but was during.
1:48:57
Hey, there's alcohol involved. He was.
1:48:58
He was fast, but it was during cross country, so it wasn't my
1:49:00
mile. It was like they clicked it in
1:49:02
at that. And I was like, Oh my God.
1:49:04
You know, they could have been, they could have been wrong.
1:49:06
I swear to God, Taylor, don't make me feel bad about it.
1:49:09
He's gonna look at us. It's not Olympic.
1:49:10
All the guys in South, we're doing like 4 fifties.
1:49:13
Anyway, whatever, Tyler. We'll move on from it.
1:49:15
I swear to. Backing them up.
1:49:16
You know, you know, man, I'm going to, I'm going to look it
1:49:18
up and find it and then we're going to fight.
1:49:20
No, Anyway, so I did. I did a really fast mile there
1:49:23
and I was like, Oh my God, we're back at the track and what the
1:49:26
scene was is they're fighting over a cooler with acid in it.
1:49:30
It's a silly show. And they then they they don't
1:49:33
want to spike the other team that they so they feel bad about
1:49:35
it, right. So him and Daniel Bryan Wong
1:49:36
guns are fighting over it. And then it goes on them.
1:49:38
They go, Oh my God, we got to get out here.
1:49:40
Absorbs through the skin. And so they're tripping on acid,
1:49:42
walking out. And so I was an extra.
1:49:45
My twin brother was the casting director and so he's like, hey
1:49:48
man, you're about to move to Nashville.
1:49:49
If you need a gig, come on down. You could be an extra.
1:49:52
And so my first day on set, they go, hey, you guys are twins.
1:49:55
We need people the same height for the scene.
1:49:57
So I got upgraded to an actual actor.
1:49:59
And so all the extras. Charles is not a big film area.
1:50:04
So everyone there is like, I'm an extra.
1:50:05
I might make it. You're not, you're just, you're
1:50:08
just an extra. And so everyone thought I was an
1:50:10
actor and I was like, I'm not an actor.
1:50:11
But everyone assumed it was 'cause I was, I was with Walton
1:50:13
Goggins. And so the scene was I was just
1:50:16
walking and go woo with my, with my horns on.
1:50:19
And so, and he's tripping on ass and as he turns my twin brothers
1:50:22
in the CGI devil costume where he screams at him.
1:50:25
So he's in that costume, but they kind of like, you know,
1:50:27
alter it, post at it. And so that scene took 8 hours
1:50:31
because just because it just, it just did.
1:50:33
And so we probably left at like 7:00 AM.
1:50:36
Him and Daniel Bride were like drinking.
1:50:37
They were kind of getting pissed off.
1:50:38
It was just taking forever. And so then you know, it's
1:50:41
supposed to be miked. And so they go, dude, all of
1:50:43
them. And they're like you're getting
1:50:44
$1000 a day. I was like, Oh my God, 'cause I
1:50:46
had to add a line just going woo, but they forgot to mic me
1:50:50
and so I went to check out and they go, oh, you get 7-5 bucks.
1:50:53
I was like, bro, you don't understand.
1:50:55
I need that money. I'm going to Nashville next
1:50:56
week. It was crazy, but that was cool.
1:50:58
No one cared about that show. But then definitely Righteous
1:51:01
Gemstones and now Watton Goggins being in.
1:51:04
What's that show he's in now? He was in White Lotus White.
1:51:08
Lotus says the last one. So that all of a sudden
1:51:10
everything he did, yeah. And not until that clip.
1:51:12
Oh, he's so brilliant. I love, I love him.
1:51:14
And justified you go even back further.
1:51:16
Yeah, with Timmy. Yeah, yeah, but he's like the
1:51:18
biggest actor in the world, right?
1:51:19
Now he's he's just amazing. Just at SNL.
1:51:21
He's so good. That was cool.
1:51:22
That was just a random moment. It was really neat.
1:51:24
That was fun. Then I was just standing for the
1:51:25
rest of the show. So I, I, I hung around the whole
1:51:29
time being the stand in the stand is like where they get you
1:51:31
kind of look like them, I guess. And then you get out of set and
1:51:34
then because the camera's ready for them.
1:51:36
And so I got, I got paid quite a bit every day.
1:51:38
And then so you're eating craft food every day.
1:51:40
So that was pretty sweet where you're having like literally
1:51:43
like Creme brulee and like lobster tail and all, and all
1:51:46
the actions you're having like hot dogs and spaghetti.
1:51:48
And so then I got fired. And so then I was on set and
1:51:52
everyone just liked me and my brother and I and all the
1:51:54
writers like be like you guys coming over here and they took
1:51:56
a, rented a house. They blacked out all the windows
1:51:59
because they're getting ready for the lights.
1:52:00
And so we all like fell asleep because it was just, we were
1:52:03
there last night till 1:00 AM, we're back at 8.
1:52:05
And so we all kind of knocked out with the writers.
1:52:07
They're asleep too. But the head director, who is
1:52:10
also in Righteous Gemstones, he's a guitar player.
1:52:12
That's the director. You know what I'm talking about.
1:52:13
He's got the long hair. Have you seen that show?
1:52:15
What's? The show Righteous Gemstones.
1:52:17
Yeah. Oh yeah, I love it.
1:52:17
So the guy with the long hair, that's like the guitar player?
1:52:21
So he's the director, he's the director.
1:52:22
Yeah, so he's the director. So he just pops in the show
1:52:24
sometimes he he had to go do a movie.
1:52:26
And so this other director from Italy came in and he I think he
1:52:29
just made an example of me. I fell asleep.
1:52:31
He walked in. You're fired, get upset.
1:52:33
And everyone's really upset. They're like, Oh my God.
1:52:35
I was like, dude, I'm moving in Asheville.
1:52:35
I don't give a shit. So.
1:52:37
But that was a really cool experience.
1:52:38
My only time with film that was really.
1:52:40
Fun. It was really cool because I I
1:52:41
remember that you you run up and you go.
1:52:43
Woo, that's awesome. It was pretty.
1:52:47
Fun. Yeah, I was supposed to be a
1:52:49
high school kid. Yeah.
1:52:50
Yeah. Oh, it was great.
1:52:51
It was great. Yeah, it was fun, man.
1:52:52
That's cool. You saw that.
1:52:53
I mean, dude, that that clip is like all over the place.
1:52:55
People use it on TikTok and shit.
1:52:56
Yeah. So I think you gotta love it.
1:52:57
Yeah, I didn't. Again, I didn't know it was you
1:52:59
until you had posted that and I had seen the show.
1:53:01
I I loved the show. And I was like, Oh, well, I
1:53:03
mean, we wouldn't know that, you know, But the fact you brought
1:53:05
it up and I was like, oh. Yeah, it was cool shit.
1:53:08
Yeah, yeah. I'll post it now then, but I was
1:53:10
in this. I love the song you do when I
1:53:16
was young. Oh cool.
1:53:18
And I'm a dope because I think I text you one point like hey man,
1:53:20
love the new song. You're like, hey, came out in
1:53:22
2016, but that's what you have that literally.
1:53:27
Be current. I know, I know.
1:53:29
However. I love it.
1:53:31
Too. He loves it now.
1:53:33
Now he loves it. No, I'm talking about him.
1:53:35
Yeah, I loved it. Like here I.
1:53:36
Go 10 years ago 9. Years ago, Yeah, 10 years ago.
1:53:39
But it was a re release. In my defense, there was a re
1:53:42
release. 1018. Yeah, OK, so sweet damn it.
1:53:48
I didn't even save myself. But that that re release that I
1:53:52
had seen and we just talked about it earlier before we came
1:53:54
on Mike's was when I was younger.
1:53:57
That was the one I think I came across.
1:54:00
Yeah, had a heavier riff. So it's two different, it's the
1:54:02
same song or two different versions.
1:54:04
It's just slightly different. And the second or the re release
1:54:08
charted right or something or shut up.
1:54:11
Yes, Sir. Yeah, it charted.
1:54:12
Number one recently. Charted number one on Amazon for
1:54:14
a day. Yeah, on bestsellers and rock.
1:54:16
Song that's from 2016. Yeah, so the when I was younger
1:54:20
was 2018, when I was younger was 2016, but the 2018 version
1:54:23
charted number one on Amazon. OK, but because the show, it's
1:54:25
all about the song. The song could be, well, I think
1:54:27
Blues rock. You can be an old dude.
1:54:30
Well, there's a great band here. Check him out Piper and the Hard
1:54:32
Times, older dudes, new band and they are fucking.
1:54:36
They just won best Blues band international Blues thing in
1:54:39
Memphis. It's just if the muse is good,
1:54:41
the muse is good. If Blues is cool, it's it's Bill
1:54:44
Burr has a good quote saying if you want bubble gum results to
1:54:49
your pop star, if you be like a rock artist, like that's like a
1:54:52
long tread with loyal fans, you know, I mean, so I think I think
1:54:55
you can you can do anything that's cool if it's rock, but it
1:54:58
might take a long time for to catch on.
1:55:00
The vibe of that song is really cool.
1:55:01
There's a cadence to it, which I think is why I fell in love with
1:55:04
it. Just like and I was young.
1:55:06
It only took a nine years to catch up.
1:55:08
I never knew. But that's just rock music,
1:55:12
yeah. But once I heard it, I was like,
1:55:14
I'm on board, he's on. Board Well Creed, they had a
1:55:17
resurgence. The guy was live in a hotel and
1:55:19
then I think when people use his music and TikTok during COVID,
1:55:21
yeah. Now Creed is the biggest band in
1:55:23
the. World right now they are they're
1:55:24
back touring it and look, Alter Bridge is my favorite brand.
1:55:27
I love Alter Bridge. Yeah, and they're still, they're
1:55:28
still, they're still going to be there.
1:55:30
They're doing this other thing now.
1:55:31
But the fact that Creed is back too is just even.
1:55:33
Better because Mark Tremonti, the guitar player, just.
1:55:37
Oh dude. That's marked for my.
1:55:40
Oh my God dude, so we're speaking your language?
1:55:43
Here is the camera big enough? Yeah, Yeah, yeah, yeah, yeah,
1:55:46
yeah, yeah. I left it today.
1:55:49
What's that one where? I saw you doing pushups outside
1:55:51
before. We started.
1:55:53
Just before we started. So yeah, I love that band.
1:55:57
I know the first the. First album was so good, so
1:56:01
good. I used to have that in my my
1:56:02
little Chevy S10 with the 10 discs CD chain.
1:56:05
Yeah, remember that? Oh yeah, 10 discs.
1:56:07
Oh yeah. We my parents got a Jeep
1:56:09
Wrangler or no a Jeep Grand Cherokee and we thought we were
1:56:12
the richest people in. Trouble.
1:56:14
We grew up in town called Goose Creek, but it's outside of
1:56:16
Charleston. When you get a button and just
1:56:18
play any song you want or just skip to ACD.
1:56:21
Like, wow, we're pretty. Big time right here, yeah.
1:56:26
I had a 77 Camaro and I had one mounted in the trunk.
1:56:29
Yes, we had had the cable. All the way into the front.
1:56:31
I had a little display on there but right.
1:56:33
We thought we were the. Trying to be innovative back
1:56:36
then, yeah. When you go live, when you do a
1:56:39
live show, do you have any pre show rituals that you like to do
1:56:44
so you go out there on stage? 100% take a shot of whiskey.
1:56:46
Yeah, all the time. Just one.
1:56:49
Does it matter what the whiskey is?
1:56:50
No. No, no, just whatever is I
1:56:51
usually bring this with me. But yeah, I think it comes a
1:56:53
nerves down, OK, you know, But I have gone and stays a little
1:56:56
tipsy before, I'll put it that way.
1:56:58
And it's really stupid to do. Yeah.
1:57:00
'Cause you're like, you're like having fun backstage and you're
1:57:02
like, oh shit. You know what I mean?
1:57:05
I still have a job to do still. Yeah, totally.
1:57:07
Yeah. But always a shot of whiskey.
1:57:08
OK, you go to the bathroom like 3 times because you don't want
1:57:13
to have to go pee on stage. You want to time that just
1:57:15
right, right? You don't have to go while
1:57:17
you're. Out there.
1:57:17
But I think I was always funny kind of.
1:57:18
And you get everybody else because like I've seen some
1:57:20
bands where the lead guys like really like, you know, be ready
1:57:23
and the band's like, OK, I'm getting paid.
1:57:25
But like for us, it's like a it's a party, you know what I
1:57:27
mean? So always like a shot.
1:57:29
Any idea at this point since you started touring how many tours
1:57:34
you've done? Tour tours, not a ton where it's
1:57:38
like a tour tour, but you can call me like a weekend warrior
1:57:42
and I'm like, hey, we're going to do this run.
1:57:44
I mean, but shows, man, I don't know when I was doing, when I
1:57:46
was doing full time music, I was doing like 3-4 nights a week.
1:57:50
And so BMI live is a thing where you get paid now when you play
1:57:56
shows. Man, I thought I was the richest
1:57:58
guy in the world. I was getting like couple grand
1:57:59
every BMI check and living in Charleston, my rent was $400.
1:58:04
And so I was like, oh, this is it.
1:58:06
But then I saw guys that were older that were in Charleston,
1:58:09
like trying to make it and like, they don't look too healthy
1:58:12
because they're drinking all the time.
1:58:13
And I was like, man, I can't, I need to do something else to
1:58:16
like where I don't have to always be playing because
1:58:19
there's always a bar tab or something.
1:58:20
You're like, oh, fuck it. I have a drink.
1:58:21
And then like, it's a, it's a cycle and you're not, you're not
1:58:24
eating really good food. You're eating like chicken
1:58:26
tenders. And so eventually I was like,
1:58:28
OK, I can't do this all the time, but I definitely played a
1:58:31
lot of shows. But it got my got my playing up
1:58:33
for sure where I can like I can play for hours.
1:58:35
And there's only so many artists out there that have, you know,
1:58:37
like the big time tour buses. Yeah, yeah, yeah.
1:58:40
The good food. Yeah, the good food.
1:58:43
Yeah. It's it's tough.
1:58:45
We tour, you always try to find good food.
1:58:47
If I see a Panera Bread, I'm like, guys, we got to stop.
1:58:49
And yeah, it's slightly better actually.
1:58:51
I love Panera Bread. I do.
1:58:53
Like Panera, they have good choices in there.
1:58:55
You can make good choice. When I'm doing when I do tours
1:58:57
with this tours where I'm like driving all week, meeting other
1:59:00
accounts, Panera Bread all day and then I'll keep the cup in
1:59:02
the car so I don't pay for another soda, you know what I
1:59:04
mean? So.
1:59:05
Scott Scott Actually, Scott and I were on baseball.
1:59:08
I. Do this shit all the time.
1:59:09
Scott and I were on our baseball brewery tour recently and we
1:59:12
were, I think we were leaving like Cleveland or something.
1:59:15
And we're trying to figure out like where we go for breakfast
1:59:17
and, and we were laughing. I'm like, there's a, there's
1:59:20
like a Perkins or an IHOP, but wait, there's Panera.
1:59:24
Panera. So yeah, we we Panera.
1:59:26
There were three or four things and we were like Panera.
1:59:29
Panera always together. I think you're a psycho if you
1:59:32
if you eat Taco Bell during the day.
1:59:36
It's a late. Night.
1:59:37
It's a late night thing. Ask him what I think of Taco
1:59:40
Bell. But you know what?
1:59:40
Do you think of Taco Bell? But he he doesn't.
1:59:42
He's not a big fan of the Taco Bell.
1:59:44
I love Taco Bell at night. At night, at night, maybe at
1:59:47
night. No I think it's the shit dude.
1:59:49
Like you get a whole bunch of random different things for like
1:59:51
10 bucks. Well, now.
1:59:52
And they drink some whiskey and have some Taco Bell.
1:59:54
Yeah, My, my, my girlfriend, my girlfriend's Latina.
1:59:57
She's Mexican, all right. She hates Taco Bell.
1:59:59
She's like, this is not. I'm like, no, this is good shit.
2:00:03
You're back and get it at 1:00 AM if I.
2:00:04
Want Yeah I'm like come on man, it's good shit but living in LA
2:00:07
oh man, the Mexican food there was so.
2:00:09
Good, there's no Waffle House on the road.
2:00:11
Well, in the Southeast, hell yeah.
2:00:13
Yeah. Yeah, yeah.
2:00:14
But out there, it was Denny's. We we actually were talking
2:00:18
about that when we were we were traveling through Ohio.
2:00:20
Or or IHOP. Somehow, yeah, IHOP and Denny's
2:00:23
came up and we both got them. Like I think the last time I
2:00:26
went to a Denny's, it was many, many years ago and I was with a
2:00:29
buddy of mine and like the waitress sneezed on our food and
2:00:32
I never went back, I said. I don't want mayonnaise.
2:00:34
Takes your sandwiches, whips off.
2:00:36
There you go. Fuck, you know what I mean?
2:00:38
Yeah, Denny's is gross. IHOP would be tolerable.
2:00:40
IHOP is cool. I live in front of IHOP in LA on
2:00:43
Wilshire was like the longest road goes from Santa Monica
2:00:45
downtown. Yeah, and there's IHOP in front
2:00:47
of us and it was like it was decent.
2:00:48
You know what? I.
2:00:49
Mean, you know. What I mean?
2:00:50
But but I love Taco Bell. I love Taco Bell all.
2:00:53
Right. Completely unrelated, but
2:00:55
In-n-out Burger is coming here. How do you feel about that being
2:00:58
Yeah and then being have living in?
2:01:00
N Out Burger. Oh my God, I can't wait.
2:01:01
Headquarters are moving here. Really.
2:01:03
Yes, since. They're all leaving California
2:01:06
dude. RDC.
2:01:06
Like I mentioned earlier, major corporations live in California.
2:01:10
They're all even. I love California though.
2:01:11
I want to move back one day so but In-n-out can't wait.
2:01:15
Man is it will live up to the hype because I've never had an N
2:01:17
Out burger and they will be here.
2:01:19
You ever had? Never had either.
2:01:20
You've had Jack Brown's. Oh yeah, yeah.
2:01:23
Yeah, it's very simple where it's a guy like fantastic that
2:01:26
like kind of like 1000 Island sauce on it.
2:01:28
Yeah, it's like that, but in and out.
2:01:29
Dude is so good. You know how much a manager
2:01:31
makes in California, like 120 grand a year?
2:01:33
What? Yeah, because they're just print
2:01:34
money. It's like Chick-fil-A.
2:01:35
It's like. I I realize I'm going to get
2:01:37
laughed at here and the only reason I know this is because
2:01:40
I've been told this by other people since Bucky's is such a
2:01:44
big phenomenon on buggies is cool and you can go to Bucky's
2:01:47
and apparently be like a big general manager of a Bucky's and
2:01:50
make like 130. Grand dude, something is up to
2:01:53
quarter million the. Quarter million I was.
2:01:55
One the middle of nowhere car wash and I had out there and
2:01:57
said, here's the here's the the salary for all the positions and
2:02:00
the GM was like, but I'm sure you had I'm sure you live there.
2:02:03
No, that's the thing, yeah. So if you're like, dude, I'm in
2:02:06
some gambling debt I gotta I gotta stop at.
2:02:08
Bucky's Oh, you know. You, I have an ex-wife.
2:02:10
I'll just live with the Bucky's now.
2:02:11
I went, I went to Bucky's for the.
2:02:14
I had. I went, I had Bucky's for the
2:02:16
first time in the past year. Yeah.
2:02:18
First time ever in the. Past I'm ever here on this.
2:02:20
You went in there? Yeah, yeah.
2:02:21
It's wild. You walk in there, it's a lot of
2:02:24
mouth breathers. They're all just kind of like,
2:02:27
like, dude, get the fuck out of way.
2:02:28
I'm trying, I'm trying to get a Gatorade, you know, I mean, but
2:02:30
it's just like it is every time I go there, I'm like, dude,
2:02:35
geez, it's it's so wild. But Bucky's?
2:02:37
Bet a total 20 minutes and Bucky's and you know what?
2:02:41
You know what, I purchased there only for myself.
2:02:44
So I I had some family that love Bucky's and I got them a gift
2:02:47
card or whatever. Beaver Nuggets.
2:02:48
Yeah, I bought, bought my girlfriend a little like the
2:02:50
little squirrel or whatever it is.
2:02:52
Yeah, yeah. But you know, you know what I
2:02:53
got? I collect shot glasses.
2:02:55
Oh, cool. And I went in there and I'm
2:02:56
like, maybe Bucky's has shot glasses.
2:02:58
They totally do. I have a Bucky shot glass.
2:03:01
Nice cool they got like the the pulled pork and the the print.
2:03:05
That I had to. I had the pulled pork sandwich.
2:03:07
They got one up north of Bowling Green, KY.
2:03:09
Yeah, they do have to stop in there.
2:03:11
It's just funny though, but you go in there, the the gas is
2:03:13
cheap. Every time I see a bucket, they
2:03:14
just just go in. Yeah, it's kind of fun.
2:03:16
Yeah, you know, but yeah, but the general manager makes a like
2:03:19
a quarter million bucks. That probably is the highest
2:03:21
they make, but. Isn't that wild?
2:03:23
It is wild. It is wild.
2:03:24
I think the car wash manager makes that shit ton too.
2:03:26
Yeah. You know, but would you want to
2:03:28
work there? No.
2:03:29
I don't know. Of the brisket sandwiches free.
2:03:34
Yeah, it's crazy. They got great bathrooms.
2:03:36
I think the one cool thing to make, I mean, like Taylor's
2:03:38
doing it like with content, Content's cool if you can keep
2:03:40
doing it. I mean maybe hopefully one day
2:03:42
you guys start making some. Cash, yeah, hopefully.
2:03:43
You know what I mean? It's just, but it's all about
2:03:45
video. You gotta get the clips.
2:03:47
Yep. It's like you see comedians like
2:03:49
no one watches the full set. You just they just watch the
2:03:51
clips. People talk about how they
2:03:53
selling out arenas. It's not from the clips, it's
2:03:55
the. Clips yeah, Jeff Dye love that
2:03:57
guy. He just said zanies recently and
2:03:58
I was like, Oh my God, it's him. But I see him all the time on
2:04:00
Instagram Zanies and saw that, yeah, Tyler Fisher.
2:04:03
He was another guy that blew up through like TikTok just doing
2:04:07
stupid shit. And then now the guy's like he
2:04:09
has, I've seen his stuff on Instagram.
2:04:10
He's like he lives like in $1,000,000 house in Austin, you
2:04:12
know what I mean? So it's kind of Wildman.
2:04:14
It's we live in a crazy world coming up.
2:04:16
I was like, dude, like, you know, Internet, whatever.
2:04:19
And now it's like everyone's gunning for it.
2:04:20
Yeah, even our dumb shit that we do is like, I'm not doing social
2:04:24
media. What do we do?
2:04:25
We're not doing. Social media.
2:04:26
And then and. Then fuck, you have to.
2:04:27
Then you do it. You have to.
2:04:29
You know, I was never a TikTok guy really.
2:04:30
I just started, I started really getting TikTok about two months
2:04:33
ago and now it's starting to pop off.
2:04:35
I'm like fuck I. Guess man, yeah.
2:04:36
And I gotta keep this thing up. Yeah, but you know what, man, it
2:04:39
does turn into things. I mean, I mean, we met, you know
2:04:41
what I mean? Yes, absolutely.
2:04:42
You start. OK, let's give a shout out to
2:04:43
everybody. Armando, right.
2:04:45
Our our boy Mondo and I was gonna bring up, yes, Armando
2:04:47
takes fantastic pictures, by the way.
2:04:49
We both know him that. Cheers to Armando.
2:04:53
Cheers to you guys. He's a big cheers to you.
2:04:55
Cheers, Sir. Tyler Taylor back there.
2:04:58
Thank you so much. He's in overtime.
2:05:01
I think, I think, I think, I think every time I come here.
2:05:05
The only reason you drink while I'm.
2:05:08
Doing. This.
2:05:11
Can I also say usually I'm the one that's kind of like
2:05:14
engineering our podcast. So this has been the first
2:05:17
podcast we've ever done where I'm not stressing anything.
2:05:19
Sure. I'm not just sitting around
2:05:20
going, huh? I hope the audio's OK.
2:05:23
You guys should come back and you should just like once a
2:05:25
month. Or so we will.
2:05:26
We will because it's been a great we're at Garden Groove yes
2:05:29
Studios right in East Nashville, TN on him out knock on the front
2:05:34
door. Taylor will answer If you just
2:05:37
need just need like an impromptu.
2:05:38
I love it man. I try to come here.
2:05:39
This is this is awesome. It's nice and and and quaint and
2:05:44
and just awesome and and we just it's I don't know, it's really
2:05:48
cool. It's great.
2:05:48
A little spot right here I. I can't wait man.
2:05:50
I I've been looking forward to this one too because you know,
2:05:53
I'm not the one interviewing so it's fun.
2:05:54
So appreciate it. One last thing and get back to
2:05:58
your serious mode real quick. You're serious, you are
2:06:02
creative, you're driven, you're independent.
2:06:04
What is that common thread that ties all your things together?
2:06:09
I think it's easy just being consistent.
2:06:11
Yeah, yeah. You're just always doing it.
2:06:14
You got to take it as a job because sometimes you can go
2:06:16
like, well, I made a lot of money today and like, I guess I
2:06:18
can take a week off. No, you never should.
2:06:20
You know, just got to just keep doing stuff because social media
2:06:24
people don't think boons, both boons aren't doing shit unless
2:06:28
I'm posting. It's so stupid.
2:06:30
We can be killing it. But if I post awesome dude, you
2:06:33
know, so just being consistent and social media is a huge part
2:06:35
of it. I try to a buddy Lewis rebel
2:06:37
Tucker, I mentioned earlier, we talked about once.
2:06:40
It's like I literally roll over in bed and get my phone and I
2:06:42
start posting immediately and then I get it done with.
2:06:44
I try to in the morning, you know what I mean?
2:06:46
And then and then all of a sudden you start seeing results
2:06:48
from it like some other bar picked up Boone's everyday
2:06:52
because I followed them and I posted some of those.
2:06:54
Hey, we just picked it up, you know, so just being consistent.
2:06:56
Well, let it be known that Tyler Boone is actually doing his own
2:06:59
social media. Yeah, Yeah.
2:07:00
And I know this because the reason I met you is I was, I
2:07:03
think I had read a text DM the Instagram account originally.
2:07:08
And it was you that responded. Yeah, yeah, yeah.
2:07:10
And here we are today. I had a guy on LinkedIn
2:07:11
yesterday hit me up, we connected and he goes, this is
2:07:14
the actual Tyler. Yeah, Yeah, dude, like what?
2:07:18
He was all coolest talk. You know, I think people think
2:07:20
there's like bots responding and yeah, you know what I mean?
2:07:22
So especially we're a bigger artist.
2:07:24
I'm not a big artist. So yeah, you have to do it all,
2:07:26
man, you know what I mean? What the other guy has to do in
2:07:28
Weldon, there's like a million followers all across platforms
2:07:31
because I do it all by myself, you know what I mean?
2:07:33
Also too you don't want to be given you don't want to hire
2:07:35
someone 1000 bucks a month to do it for.
2:07:37
You. You don't.
2:07:38
It's. A waste of money.
2:07:39
But we're not. We're nowhere near, but we got
2:07:41
to herm a little thing. But we do every single thing
2:07:44
ourselves. Anything you see, good or bad,
2:07:45
is US. Yeah, yeah.
2:07:46
There's nobody else involved. Well, I just say if you'd be
2:07:49
consistent in a year from you guys will you know, you know
2:07:51
what I mean. I'll give message for you
2:07:53
bouncing. What's your goal with your pod,
2:07:54
you know? We would honestly, it would like
2:07:56
you said, we would like to have some revenue.
2:07:58
Yeah, sure. Some, some, it doesn't have to
2:08:00
be big, just some form of stream of revenue, whether it be a
2:08:03
sponsorship. We've done a few things where
2:08:05
we've asked some people we got to build on that.
2:08:07
But some, some sponsorship maybe, maybe sponsor a trip like
2:08:12
a Cincinnati trip, Maybe sponsor that trip.
2:08:15
And I think the thing that you something like that and not to
2:08:17
interrupt, I think the thing that you had also said was
2:08:20
consistency. I mean, we put out, you know,
2:08:23
usually a podcast a week. We try to be consistent.
2:08:25
We try to have good content. And I think the thing that we've
2:08:28
tried to be consistent about is we try to be a champion for what
2:08:33
we do, representing the craft beer community.
2:08:36
Sure, you know, and we don't, we don't crap on breweries.
2:08:41
We don't crap on beer. I mean, we might say, you know,
2:08:44
we drank that beer, not our thing.
2:08:45
But, you know, it's subjective, right?
2:08:47
And so we just try to be out there championing everybody.
2:08:51
I think maybe what you could maybe do is like what you guys
2:08:54
get your platform bigger and get some more subscribers.
2:08:56
You can leverage it and go, hey, you got this big thing on
2:08:59
Saturday, like a, you know, have that shit on Saturday, like live
2:09:01
music and all this fun stuff. Go, we'll come out and do it
2:09:04
live. Pay US150.
2:09:05
You know, I mean, just something simple.
2:09:07
Just screw it. We got a podcast out there and
2:09:10
that's one of my buddy Box, who was a DJ guy back in the day.
2:09:13
That's what he did. He used to call it boxing
2:09:16
something, I can't remember the name of it, but he would go with
2:09:18
his podcast live, like a radio thing.
2:09:20
We have like a table and the tent.
2:09:22
Yeah. And he would go live and he
2:09:23
would get paid like 200 bucks just be at a brewery.
2:09:25
That's cool. Yeah, that's cool.
2:09:26
Yeah. We haven't got paid for it, but
2:09:28
we've gotten we've gotten invitations and we got more
2:09:30
coming to come out and do it and we'll give you tickets for the
2:09:33
thing for free, sure. And come out.
2:09:34
So that's kind of a step in that directions.
2:09:36
Well, let's keep collabing, man. If you.
2:09:38
If you. We all, yeah, I mean, we're fans
2:09:40
of yours, obviously. And thanks for thanks for doing
2:09:43
this in our stupid little podcast that you have.
2:09:46
But no, this was great. Thanks for this for, you know,
2:09:50
introducing us to Taylor Taylor having us here.
2:09:53
Taylor, thanks for having us and staying late and.
2:09:57
I got the second hour, you got the.
2:09:59
Second, cheers anyway. Cheers.
2:10:01
Guys, thank you. Tyler Boone.
2:10:03
Yep, Taylor over here. Say your podcast name over the
2:10:06
time. Brewery Underground podcast.
2:10:07
Brewery Underground podcast Thank you at the Garden Groove
2:10:10
Yep Studio. Cheers, our good friend
2:10:13
singer-songwriter. Taliboon.
2:10:16
Cheers. Entrepreneur, all that shit, all
2:10:19
of it. Taliban.
2:10:20
Let's finish. Let's finish this bottle of
2:10:22
whiskey. You're cool.
2:10:23
Boom, all right.