Latest / Earn Your Leisure / EYL #191 Inside FaZe Clan's $1 Billion Empire

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EYL #191 Inside FaZe Clan's $1 Billion Empire · Earn Your Leisure

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Speaker 3: Traditional businesses, they don't let their artists participate. They're helping
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Speaker 3: us build a brand, build a company, and we make
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Speaker 3: sure we do business with them accordingly. You know, as
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Speaker 3: you're scaling raising money, you know there's all these different
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Speaker 3: pots and you know we're generating money on that level.
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Speaker 3: But they're they're the ones that are supporting it. They're
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Speaker 3: the ones getting behind it, they're pushing it. They put
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Speaker 3: phase in front of their name, and that really means
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Speaker 3: something from a business perspective, making sure that they participate
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Speaker 3: in the company.
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Speaker 4: That's that's the major thing.
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Speaker 5: My graduates from my school being forced back and drops
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Speaker 5: drop Mike, drop back, drop drop.
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Speaker 6: So, first and foremost, thank you guys for coming. We
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Speaker 6: appreciate youall. This is gonna kick off of a crazy
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Speaker 6: three day event. We're gonna talk about tomorrow a little later,
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Speaker 6: but today we're gonna focus on what we're about to do,
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Speaker 6: and I just want to kind of just give you
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Speaker 6: guys the run a show of exactly what's gonna happen. So
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Speaker 6: we're gonna have a dope fire side chat with Kyle Henry.
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Speaker 6: Then Ally is gonna have a panel about building wealth,
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Speaker 6: and then it is gonna be you know, networking vibe.
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Speaker 6: We're gonna have art and it's just gonna be a
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Speaker 6: whole night full of just good energy and good vib
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Speaker 6: Shout out to my brother nineteen Keys in the building.
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Speaker 6: Of course, the legendary Many Fresh will be closing the set.
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Speaker 6: But shout out to DJ oh Soo for holding us
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Speaker 6: down in the open and said she was k yeah, yeah,
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Speaker 6: she was rocking for sure. So without further ADU, let's
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Speaker 6: get into this. So if you watch market mondays. If
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Speaker 6: you watch market Mondays, make some noise.
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Speaker 7: Yeah, if you've made some money, watches market Mondays, make
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Speaker 7: some noise. My man set up all drinks is on
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Speaker 7: him today.
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Speaker 8: But yes and yes, and.
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Speaker 6: So we talked about Phase Clan before, right, if you
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Speaker 6: watch market Mondays, you know, we talked about Phase Plan
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Speaker 6: and I got a lot of inspiration from Phase Clan.
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Speaker 6: They just got a billion dollar valuation on his spec
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Speaker 6: And I got introduced to Phase Clan through my son,
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Speaker 6: who was a gamer. And when I really started to
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Speaker 6: look into that business model, it just kind of blew
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Speaker 6: my mind that these kids was that was, you know,
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Speaker 6: playing video games and video game enthusias can a couple
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Speaker 6: of years later have a billion dollar valuation and about
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Speaker 6: to go public on the stock market. So yeah, that's yeah,
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Speaker 6: yeah sure. So when we had the opportunity to talk
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Speaker 6: to Kyle, it was a no brainer.
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Speaker 8: So Ki is a.
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Speaker 6: Chief strategy officer of Phase Clans. So we're gonna have
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Speaker 6: a dope conversation about content, about business, about marketing, about
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Speaker 6: all that kind of stuff. So without further ado, Ky
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Speaker 6: Henry all right, So we're gonna, like I said, we're
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Speaker 6: gonna have some fun later on we're going network it's
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Speaker 6: a bar and all of that, but for now, this
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Speaker 6: is about education, so we need your undivided attention. In
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Speaker 6: true ey L fashion, We're gonna drop some gems, give
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Speaker 6: some information, and hopefully you know some information that you
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Speaker 6: can actually take in using your day to day life.
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Speaker 6: So Kyle, first and foremost, thank you for joining us. Brother,
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Speaker 6: I appreciate it.
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Speaker 4: Check check than for having me, yeah for sure.
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Speaker 6: So all right, for anybody that doesn't know, he actually
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Speaker 6: comes from a music background. So it used to be
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Speaker 6: the manager for Snoop Dogg.
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Speaker 5: Yeah, long time ago, long time, Quincy Jones, yes, long
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Speaker 5: time ago, ice Cube yeah yeah, long time, like hall
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Speaker 5: of Fame, everybody's Hall of fan some legacy talent.
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Speaker 6: So how did you make the transition from the music
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Speaker 6: business to the game and culture.
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Speaker 4: Well, actually it wasn't immediate.
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Speaker 3: I think I kind of started that path i'd say
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Speaker 3: ten years ago. So I got out of the music
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Speaker 3: business in around twenty ten, and I was making a
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Speaker 3: slow transition out. But I think initially I understood that
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Speaker 3: YouTube was going to be a really big platform for
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Speaker 3: music in particular, and so around two thousand and eight
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Speaker 3: through twenty ten, I started a company with DJ Ski
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Speaker 3: called Ski TV, which was like a lifestyle you know,
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Speaker 3: YouTube platform where we would do music videos.
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Speaker 4: Behind the scenes content, branded content.
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Speaker 3: And so I just started thinking about, you know what
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Speaker 3: the digital you know, platforms are going to bring to music.
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Speaker 3: So my first step out of the out of the
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Speaker 3: music game as a manager and UH and and kind
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Speaker 3: of creative sounding board for UH for these artists was
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Speaker 3: jumping into YouTube.
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Speaker 4: So I did that.
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Speaker 3: I sold that company in twenty eleven to a like
5:10
Speaker 3: a there's a company called karmel Loop, which is like
5:13
Speaker 3: an online street.
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Speaker 4: Wear mall in the day. Yeah, Greg Soelco.
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Speaker 3: They were raising money to UH to start a TV network,
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Speaker 3: and you know, I think they really understood that they
5:22
Speaker 3: needed some online viewership to support what they were doing. So,
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Speaker 3: you know, they they they wanted to buy YouTube channel.
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Speaker 3: At that point, I was ready, I was willing me
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Speaker 3: and Ski made that choice and UH and then I
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Speaker 3: just transitioned into becoming an entrepreneur and just you know,
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Speaker 3: really inserting myself in different industries that I think that
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Speaker 3: I thought was gonna kind of converge down down the
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Speaker 3: road in the future, you know. So I got into uh,
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Speaker 3: consumer electronics, I helped Monster Cable do you know, do
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Speaker 3: their deal with uh with Interscope for beats by Dre
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Speaker 3: and so you know, me and Ski did that together,
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Speaker 3: and then uh, you know, after that, got into creating
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Speaker 3: our own head for company called Soul Republic, you know,
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Speaker 3: and just really just trying to trying to understand consumer
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Speaker 3: electronics lifestyle products on that level, you know, figure out
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Speaker 3: how to get your product you know, placed in Target
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Speaker 3: and Best Buy and Apple back then, and just understand
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Speaker 3: channel marketing and just honestly just educated myself through through
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Speaker 3: being an entrepreneur. So yeah, got into consumer electronics, got
6:23
Speaker 3: into fashion. I started a brand called a Noir with
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Speaker 3: Rob Garcia back in twenty thirteen, and then I started
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Speaker 3: a marketing company called Milk and Honey back in the day,
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Speaker 3: and so yeah, and that just eventually led me to gaming, right,
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Speaker 3: which was you know, i'd say two years ago. I
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Speaker 3: started having conversations with Lee Trink, who's the CEO of
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Speaker 3: fase Clan. I had met him back in my music
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Speaker 3: days about you know, back in two thousand and eight
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Speaker 3: at a management company he was a partner at. So
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Speaker 3: we just started talking and I realized that gaming was
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Speaker 3: the true convergence of all the things I had educated
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Speaker 3: myself in as an entrepreneur over the past ten years,
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Speaker 3: and so I just made the jump, right, Like I
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Speaker 3: didn't really fully understand at that point, you know, the
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Speaker 3: ins and outs of the professional side of gaming and
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Speaker 3: stuff like that.
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Speaker 4: I need to educate myself more on that.
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Speaker 3: But culturally outside of game, you know, the professional side
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Speaker 3: of gaming, the lifestyle side of it. I think I
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Speaker 3: was prepared to kind of have like a fifty thousand
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Speaker 3: you know foot view of you know, brand like Phase
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Speaker 3: Clan with multiple business pots around it in consumer electronics,
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Speaker 3: in fashion, and merch in content, and so I thought
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Speaker 3: that I could bring something to the table with.
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Speaker 4: You know, what I had done over the last ten
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Speaker 4: years as entrepreneur.
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Speaker 7: When we met a little while ago, we said, we
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Speaker 7: had this moment. I said, look, man, I wish Phase
7:43
Speaker 7: Clan was around twenty years ago because we would have
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Speaker 7: definitely been in it right, Like we were gamers. What's
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Speaker 7: the difference between somebody who was considered a professional gamer
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Speaker 7: versus the average person who's just playing in the house, Like,
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Speaker 7: what what's the transition to make you a professional gamer?
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Speaker 3: I mean, a professional gamer is next level talent that
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Speaker 3: you know, I think I think that we're yet to
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Speaker 3: kind of quantify what that really means. But like from
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Speaker 3: from my seat and just being in this organization, like
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Speaker 3: a real true professional gamer is you know, the same
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Speaker 3: kind of talent with your hands, fingers, hand eye coordination
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Speaker 3: is as as someone that plays in the NBA, you know,
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Speaker 3: might not be with your legs and your feet. But
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Speaker 3: the the the difference between you know, uh, a casual
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Speaker 3: to amateur you know, amateur gamer and a professional gamer
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Speaker 3: is is is a lot. It's a lot.
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Speaker 6: So when I first got introduced to Phase Clan the
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Speaker 6: reason why I was so interesting to me is because
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Speaker 6: when my son told me about it, and he was
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Speaker 6: he was so fanatical about these these guys that was
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Speaker 6: he's ten. So I started to look at it. And
8:54
Speaker 6: when I looked at it, the word clan was interesting
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Speaker 6: to me because it reminded me of like Wu Tang clan.
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Speaker 8: Yes, and I'm like, okay, I get it.
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Speaker 6: And I kind of used that as a lot of
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Speaker 6: inspiration for arnal Lisha. I see some similarities and I'm like, okay,
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Speaker 6: this is something that we kind of have to look at.
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Speaker 6: Because when you look at Phase clan. You're not just
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Speaker 6: looking at it as like gamers. They're just cultural phenomenon
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Speaker 6: that transcend gaming. And they have a lot of different
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Speaker 6: like Phase clan jars like Phase Jarvis, Phase this.
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Speaker 8: One, and it's like it's like the model.
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Speaker 6: Yeah, so talk about that as far as like you
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Speaker 6: being in the business model of it for those guys
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Speaker 6: to actually go out and conquer so many different areas
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Speaker 6: and obviously that's helped them reach the levels that they've reached.
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Speaker 8: Now.
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Speaker 3: Yeah, I mean, you know, they all have their own attributes,
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Speaker 3: their own style, their own businesses separately as members of
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Speaker 3: Phase clan, right, so you know some of them, you know,
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Speaker 3: we have Phase Rug. Phase Rus is one of the
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Speaker 3: biggest YouTubers in the world. He's got twenty million, twenty
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Speaker 3: million subscribers on YouTube. He's probably a top two hundred talent,
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Speaker 3: you know, and he's a machine. He does YouTube. He
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Speaker 3: doesn't game as much anymore, but he is a true
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Speaker 3: YouTube giant, right. And then we have you know Nick Marks,
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Speaker 3: who's a gamer who streams every night on Twitch and
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Speaker 3: you know, he streams in front of one hundred thousand
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Speaker 3: current live viewers, and you know he's interacting with his chat,
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Speaker 3: and so you think each one of them brings their
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Speaker 3: own magic, you know, in their own almost like an Avengers,
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Speaker 3: like a Justice League of you know, like Wu Tang clan. Right,
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Speaker 3: Like everybody's got like their own sauce with the you
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Speaker 3: know what they bringing the table as far as lyricism
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Speaker 3: and producing and stuff like that.
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Speaker 4: It's the same thing with the FaZe members.
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Speaker 7: So what's the selection process because I know somebody's in
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Speaker 7: here like, yo, my son is nice, yeah, and I'm
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Speaker 7: I'm nice yeah. So what's the selection process like to
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Speaker 7: be a part of the clan? And when they come
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Speaker 7: in on the other side, are you looking like, all right,
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Speaker 7: we can build a brand around him or are we
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Speaker 7: looking for talent?
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Speaker 4: That's so they've already had an establishment. It's a really
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Speaker 4: good question.
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Speaker 3: The selection process is still being refined. The brand itself,
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Speaker 3: you know, was a It's a brand that was started
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Speaker 3: by that you know internet kids, you know what I mean.
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Speaker 3: These four four guys met on Xbox. They were friends
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Speaker 3: for a year and a half playing video games. They
11:18
Speaker 3: had never met each other in person, and then they
11:20
Speaker 3: decided to like jump in the house, you know, and
11:22
Speaker 3: and start you know, gaming together and getting to know
11:25
Speaker 3: each other, but that was like a decade ago, right,
11:27
Speaker 3: and so you know, and they once they got in
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Speaker 3: the house, they started turning the camera on themselves creating content.
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Speaker 3: And really it was really like the first version of
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Speaker 3: like a content house mixed with gaming to ever exist.
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Speaker 3: And so now as the brand's gotten bigger and the
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Speaker 3: business has gotten bigger, the selection process is still kind
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Speaker 3: of archaic. It's kind of still like you know, the
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Speaker 3: original founders, you know, getting in a room and everybody
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Speaker 3: yelling at each other. But but I mean, yeah, yeah, yeah,
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Speaker 3: everybody's got their own definition of like what a Phase
11:59
Speaker 3: members should be. But you know, we're we're we're getting
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Speaker 3: to a place now where you know, like we've got
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Speaker 3: a big initiative called Phase one, which is almost like
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Speaker 3: our global casting call for the next Phase member that
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Speaker 3: we're gonna be launching in January, and so you know,
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Speaker 3: we're finding talent that way. And then you know, again,
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Speaker 3: like I said, the founders getting in the room looking
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Speaker 3: at a list of talent that you know, we've been
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Speaker 3: checking out on Twitch and on YouTube, and everybody putting
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Speaker 3: in on what they think, you know, that person brings
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Speaker 3: to the table to this group and what you know,
12:29
Speaker 3: other abilities they bring as well.
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Speaker 4: You know what I mean. So it's not just the
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Speaker 4: same you know, same people in the roster. What's that
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Speaker 4: feeling like? Right?
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Speaker 7: Because I remember there was a time when you would
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Speaker 7: play against your friend in the house and an a
12:40
Speaker 7: online gaming game, and then out of nowhere it was
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Speaker 7: people actually recording themselves playing the game and we're watching that.
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Speaker 4: Right, How does that feel?
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Speaker 7: Because like the industry has changed, right, Twitch didn't exist
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Speaker 7: before you guys were doing this, so right, what does
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Speaker 7: that feel like when you know that you're shifting the
12:54
Speaker 7: industry and shifting the world.
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Speaker 4: Really? Yeah, I mean it's you know, that's what I'm
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Speaker 4: in it for.
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Speaker 3: Like I think everyone on that phase is about innovation
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Speaker 3: and just like learning, you know, this new this new
13:05
Speaker 3: world when it comes to you know, technology and platforms
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Speaker 3: and stuff like that. So, I mean it feels great
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Speaker 3: like every day were we're we're we're being innovative as
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Speaker 3: far as like how we use these platforms. You know,
13:16
Speaker 3: when you talk about Twitch in particular, I mean, it's
13:20
Speaker 3: really like the evolution of like radio. In my mind,
13:23
Speaker 3: it's like radio, you know what I mean, It's like
13:24
Speaker 3: back in the day you used to call into the
13:26
Speaker 3: radio station. You want to give our shout out to
13:28
Speaker 3: your girl or your dude.
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Speaker 4: Or whatever, you know what I mean. And you like,
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Speaker 4: you know, the lines busy, the line is busy.
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Speaker 3: You finally get through and and that's kind of like
13:36
Speaker 3: what the you know what twitch is like now to
13:38
Speaker 3: to to to you know, this generation, it's like you
13:42
Speaker 3: could jump in the chat and talk to your favorite,
13:44
Speaker 3: you know, talk to the actual person you're following, and
13:47
Speaker 3: then you know, you do a donation, your name fly
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Speaker 3: across the strength screen and they shout you out and
13:51
Speaker 3: stuff like that, and so it's a it's another form
13:54
Speaker 3: of connection with who you're following and really getting that bridge.
13:59
Speaker 3: You know, that's the that's the that's the difference between
14:01
Speaker 3: a traditional celebrity and the new and the new generation
14:04
Speaker 3: of celebrities now is you actually have that kind of
14:07
Speaker 3: built in connection through these platforms where you feel like
14:09
Speaker 3: you can reach out and touch who you who you
14:11
Speaker 3: are following right and who you're and who you're you know,
14:15
Speaker 3: appreciative of or who you want to you know, who
14:18
Speaker 3: you want to you know, spend most of your time
14:20
Speaker 3: following every day.
14:21
Speaker 6: So when I when I started on Instagram, uh, you know,
14:26
Speaker 6: my friend Valencia, She's the motivation that really, she really
14:30
Speaker 6: is a motivation for Erno Lisia in a sense because
14:33
Speaker 6: she was the first person that I knew personally that
14:36
Speaker 6: became famous on social media. And she was a school
14:40
Speaker 6: teacher in Baltimore. So that was inspiring to me because
14:43
Speaker 6: before that, the only famous people that I knew was
14:46
Speaker 6: entertainers or athletes. So when I saw a school teacher
14:50
Speaker 6: from Baltimore get famous on social media, I understood that
14:54
Speaker 6: when in the day and age now that anybody can
14:56
Speaker 6: become a celebrity, a chef, a train, even two guys
15:01
Speaker 6: that talk about financial literacy.
15:06
Speaker 8: You would have never thought about that.
15:08
Speaker 6: So now you got video gamers that have become celebrities,
15:13
Speaker 6: and celebrities actually want to be a part. So now
15:16
Speaker 6: like little Yachty Kyle Murray, sure, Bronni. So talk about
15:21
Speaker 6: that as far as the cultural influence and how it
15:24
Speaker 6: has changed, where the athletes and entertainers are following with
15:31
Speaker 6: just the other people are doing now.
15:34
Speaker 3: Yeah, I mean, look, I don't know, gaming has been
15:37
Speaker 3: around forever, you know what I mean as a pastime,
15:40
Speaker 3: you know, for for for different people, and I think culturally,
15:43
Speaker 3: you know, now when you have you know, new musicians,
15:50
Speaker 3: new athletes that are you know, coming into stardom, they
15:54
Speaker 3: still have that background of gaming, you know, of how
15:56
Speaker 3: they grew up and stuff like that. And so with
15:58
Speaker 3: a brand like that's been around for ten years, it's
16:01
Speaker 3: almost like a new age legacy brand, right, And so
16:04
Speaker 3: a lot of these athletes and musicians grew up on
16:08
Speaker 3: Phase and they grew up watching our content and following
16:12
Speaker 3: some of our creators. So you know they still Yeah,
16:14
Speaker 3: they become you know, Kyler Murray becomes you know, top
16:17
Speaker 3: number one pick and you know, hopefully m v P
16:19
Speaker 3: this year. Yeah, yeah, you know, and bron and Bronnie
16:24
Speaker 3: is who Bronni is. But you know, I think they
16:26
Speaker 3: still you know, they they they love Phase, They love
16:30
Speaker 3: what it represents.
16:30
Speaker 4: They you know, it means something to them.
16:32
Speaker 3: And and and again that game and culture is running
16:35
Speaker 3: deeper than it has before.
16:37
Speaker 4: You know.
16:38
Speaker 7: Yeah, so when when the brand because you're told them
16:40
Speaker 7: about the musicians, Yeah, I know one of your first
16:43
Speaker 7: now is car Yeah yeah, so.
16:46
Speaker 4: Like how how was that right? Because now he's a
16:48
Speaker 4: gamer slash musician.
16:50
Speaker 7: Yeah, but he's working with some elite, elite, elite talent.
16:54
Speaker 7: Right after you parted with Little Dirk. Uh So how
16:56
Speaker 7: did that come about? How did that work?
16:58
Speaker 4: Yeah? I mean.
17:00
Speaker 3: I think now, like you know, every time I meet
17:02
Speaker 3: someone who's gonna be a new Phase member, you know,
17:05
Speaker 3: someone that's gonna be announced as our as one of
17:08
Speaker 3: our next members, I kind of like, did you know?
17:10
Speaker 3: Me and the head of talent, Darren Yan, who runs
17:12
Speaker 3: all of our talent, we sit down with him and
17:15
Speaker 3: we just see what other aspirations they have as far
17:17
Speaker 3: as their business goes, and what they want to do
17:18
Speaker 3: outside of gaming.
17:20
Speaker 4: And so case on you know.
17:21
Speaker 3: He he he expressed that he loved producing on the side.
17:24
Speaker 3: He wanted you know, he DJ'ed a little bit, and
17:26
Speaker 3: uh and you know, my, you know, my, my, my
17:29
Speaker 3: old ass like music being kicked in, and I was,
17:32
Speaker 3: I think I could do this again, you know, And
17:35
Speaker 3: so we started talking and and then we just started
17:38
Speaker 3: you know, making music, like honestly right, and I think,
17:41
Speaker 3: you know, when it comes to rolling out an announcement
17:43
Speaker 3: for one of our members, like one one thing we
17:46
Speaker 3: considered was like we wanted to take his brand and
17:49
Speaker 3: it be gaming and music simultaneously. Not you're a gamer
17:53
Speaker 3: trying to do music or you coming out as a
17:55
Speaker 3: DJ music, trying to do you know, trying to game.
17:57
Speaker 3: So we really solidified him, got him stream with a
18:00
Speaker 3: lot of our you know a lot of our members,
18:02
Speaker 3: just solidifying him on the game inside in the meanwhile,
18:05
Speaker 3: this is before announcement, but in the meanwhile making music
18:07
Speaker 3: and getting ready for his launching announcement, and you know,
18:10
Speaker 3: litt Dirk wanted.
18:11
Speaker 4: To do some game and stuff with Phase.
18:13
Speaker 3: He had aspirations to launch a OTF gaming, So we
18:17
Speaker 3: did some content with him, and we were just like, hey,
18:19
Speaker 3: you know, while we ad it, why don't we make
18:20
Speaker 3: a record, you know, and then we do future on
18:23
Speaker 3: there and just just experimenting with our platforms, right, like
18:27
Speaker 3: not really there's no real pressure as far as like
18:30
Speaker 3: having to have a hit record. It's just like, what's
18:32
Speaker 3: something we want to do. You know, we have our
18:33
Speaker 3: own platforms, our own marketing power, and so yeah, it
18:37
Speaker 3: was just you know, that was kind of yeah.
18:39
Speaker 7: I mean, it's interesting, right if he made when he
18:41
Speaker 7: makes the record, and let's say he's on Twitch and
18:43
Speaker 7: a million people are watching and yea, yeah, yeah, that's.
18:45
Speaker 4: A million listens, No exactly.
18:47
Speaker 3: Well, yeah, well the music industry is figuring out what
18:49
Speaker 3: that means.
18:50
Speaker 4: But yeah, yeah, that's what That's what I think.
18:53
Speaker 8: So let me ask you this.
18:55
Speaker 6: Yeah, the revenue model for Phase sure, because obviously to
19:01
Speaker 6: have a billion dollar valuation is interesting, but there's revenue
19:05
Speaker 6: that's coming in, right, So can you talk about a
19:07
Speaker 6: few streams of revenue that Phase clan?
19:10
Speaker 3: Actually yeah, I mean I think number one first and
19:14
Speaker 3: foremost is, you know, we participate with our creators. They
19:17
Speaker 3: have their own businesses, you know, and a lot of
19:20
Speaker 3: it is you know, ad sense driven through YouTube and
19:23
Speaker 3: through Twitch, and we we also have the ability to
19:26
Speaker 3: bring them brand deals. Right, so it's almost like, you know,
19:29
Speaker 3: all of our creators have their own siloed businesses on
19:33
Speaker 3: their own, but we participate in them.
19:34
Speaker 4: So it's almost like a label, right.
19:37
Speaker 6: Yeah, yeah, you know, I wanted to talk about that
19:40
Speaker 6: because that's interesting. The key with that is unity. Sure,
19:43
Speaker 6: The key with that is unity. I was just having
19:45
Speaker 6: a conversation with somebody. We're not a lot of times
19:48
Speaker 6: we lack unity, and it wouldn't have had a billion
19:51
Speaker 6: dollar valuation if each member was a solo artist doing
19:55
Speaker 6: their own things.
19:56
Speaker 4: Yeah.
19:56
Speaker 8: So it's like, you got how many members is in Phase?
19:59
Speaker 4: Uh, we're eighty So.
20:01
Speaker 6: You have eighty members, and like you said, now it's
20:03
Speaker 6: a collective. Everybody's doing their own thing, but it all
20:06
Speaker 6: kind of falls on the umbrellas. Phase yeah, phase, you know,
20:10
Speaker 6: give them support, but also they're part of the revenue
20:13
Speaker 6: share because they give them exposure. And now instead of
20:18
Speaker 6: one person getting a ten million dollar deal, one company
20:22
Speaker 6: has a one billion dollar valuation. Yes, so there's power
20:26
Speaker 6: in collective economics.
20:28
Speaker 3: Absolutely, and also powering you know, skinning the game, you
20:31
Speaker 3: know what I mean. Like, like I think for a
20:33
Speaker 3: long time, a lot of just you know, traditional businesses,
20:36
Speaker 3: you know, they don't let their artists participate, you know
20:40
Speaker 3: what I mean. And so they're helping us build a brand,
20:42
Speaker 3: build a company, and we make sure we do business
20:46
Speaker 3: with them accordingly, you know what I mean. That's part
20:48
Speaker 3: of my job is to make sure we balance that ship.
20:51
Speaker 3: And you know, as just scaling, raising money, you know,
20:54
Speaker 3: making money. Other ways we make money is merch, right,
20:56
Speaker 3: Like I see you guys killing it on the merch side.
20:58
Speaker 4: So we'll get to a we're gonna get to the
21:00
Speaker 4: version of a set.
21:01
Speaker 3: But you know there's all these different pots and you
21:03
Speaker 3: know we're generating money on that level. But they're they're
21:06
Speaker 3: the ones that are supporting it, they're the ones getting
21:07
Speaker 3: behind it, they're pushing it. They put Phase in front
21:10
Speaker 3: of their name, and that really means something. And I
21:12
Speaker 3: think that you know on our on, you know, from
21:15
Speaker 3: a business perspective, making sure that they participate in the company.
21:18
Speaker 4: That's that's the major thing.
21:20
Speaker 8: Before you go.
21:20
Speaker 6: I just want to say something because so now you
21:23
Speaker 6: understand why I've studied Phase Clan. Because if you watch
21:27
Speaker 6: earn Alesia, see the merch you see we have earned
21:31
Speaker 6: a Lisia which is one of the top podcasts in
21:32
Speaker 6: the world. We started market Mondays, we started e YL Network,
21:36
Speaker 6: e YL University. So now you see the pathway to
21:41
Speaker 6: that billion dollars.
21:42
Speaker 4: Let's get it right. Just got right to tap it off.
21:46
Speaker 7: For that, the valuable lesson is you don't have to
21:50
Speaker 7: reinvent the wheel from from a content creation standpoint, because
21:54
Speaker 7: I'm sure there's people in here right now that are
21:56
Speaker 7: creating content for their brands, that try to build their brands.
21:58
Speaker 7: You got eighty people that are under the Face Clan umbrella.
22:02
Speaker 7: What's that process like? Is there a schedule, Is there
22:04
Speaker 7: a quota that people have to meet? Deadlines that they
22:07
Speaker 7: have to meet as far as content, How does that work?
22:09
Speaker 3: No, I mean the great thing about it is, I
22:12
Speaker 3: mean we have our deliverables for our partners and stuff
22:14
Speaker 3: like that. Right for like if we do a deal
22:16
Speaker 3: with you know, McDonald's or you know, we have a
22:19
Speaker 3: deal with Nissan and Beats and stuff like that, we
22:21
Speaker 3: have to we have to deliver, you know, we have
22:24
Speaker 3: to meet our deliverables as an organization. But really for
22:27
Speaker 3: each creator, I mean that's how they eat, you know
22:29
Speaker 3: what I mean. So it's really like it's based off
22:31
Speaker 3: their business. They're gonna like that youth culture, they want
22:35
Speaker 3: to work, they want to make money, you know what
22:37
Speaker 3: I mean. Like I'm an eighties baby, a lot of
22:39
Speaker 3: you know, a lot of yeah, a lot of a
22:41
Speaker 3: lot of yeah saying, but like you know, I'm not knocking.
22:48
Speaker 3: I think you know that generation, my generation. There's a
22:53
Speaker 3: lot that we that we bring to the table as
22:56
Speaker 3: far as being a bridge between two you know, like
22:58
Speaker 3: more of like a boomer.
23:00
Speaker 4: Culture and Gen X, but like our gen Z.
23:03
Speaker 3: Sorry, but you know, overall, a lot of eighties babies
23:08
Speaker 3: didn't want to make money like that, you know what
23:09
Speaker 3: I mean, Like when you get in your creative bag,
23:11
Speaker 3: and you start thinking about like you don't really want to,
23:14
Speaker 3: you know, It's like that whole artist.
23:17
Speaker 4: Earners. What's up?
23:17
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23:20
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26:06
Speaker 3: That artist thing right in this generation, they want to
26:08
Speaker 3: make money, and but they there's a very specific way
26:12
Speaker 3: to monetize what they do, and they make sure that
26:16
Speaker 3: culture and their and their and their community and their
26:19
Speaker 3: audiences at the at the at the forefront of what
26:21
Speaker 3: they care about right over over over money.
26:24
Speaker 4: But but in general they do what they need to do,
26:27
Speaker 4: you know what I mean?
26:27
Speaker 3: And yeah, if you don't move your feet, yeah yeah,
26:30
Speaker 3: and then yeah yeah.
26:31
Speaker 7: So from you mentioned, I want to talk about brand partnerships, yeah,
26:35
Speaker 7: and trying to get understanding of the selection process and
26:38
Speaker 7: trying to figure out which member will blow we'll fit
26:41
Speaker 7: with which brands. So you said McDonald's, I know you
26:43
Speaker 7: had Nissan NFL. You did a deal with Beesbadre. I'm
26:47
Speaker 7: sure you had a part to do with that, being
26:48
Speaker 7: that you were there, you had a DC comic which
26:50
Speaker 7: was incredible. Yes, uh, and then you did a deal
26:53
Speaker 7: with Manchester City, which is a soccer club. So what
26:55
Speaker 7: is the process in trying to find the brands or
26:59
Speaker 7: obviously at this point maybe brands will come to you
27:01
Speaker 7: and figure out which phlease clam member we'll fit with
27:03
Speaker 7: which brand.
27:04
Speaker 4: Yeah, I mean there's a lot.
27:06
Speaker 3: I don't know, There's just a lot of opportunity and ideas,
27:09
Speaker 3: you know, So I think the selection process really comes
27:12
Speaker 3: down to, like, you know, we've got a great head
27:14
Speaker 3: of marketing Xavier Ramos, who like comes from the music
27:17
Speaker 3: business and just has understands our brand. He's kind of
27:21
Speaker 3: like our protector of our brand and he and he
27:22
Speaker 3: sources a lot of those opportunities. A lot of it
27:25
Speaker 3: comes in from, you know, from talent and stuff like that.
27:27
Speaker 3: From the talent that want to be in that campaign
27:29
Speaker 3: or something like that.
27:30
Speaker 4: You know, they'll have an idea. But I think, you know,
27:33
Speaker 4: as far as like who we're partnering.
27:35
Speaker 3: With, our sales team is bringing in just giant you know, opportunities,
27:39
Speaker 3: and then we sit down in the room's like a
27:41
Speaker 3: red light green light meeting, or we all sit down
27:43
Speaker 3: and figure out if it makes sense for our business.
27:45
Speaker 3: There's two things, the brand and the business, and those
27:47
Speaker 3: two things generally don't go together very well when you're
27:51
Speaker 3: making decisions like that, right, so you have to there's
27:54
Speaker 3: a cadence. There's a cadence to doing enough shit.
27:56
Speaker 4: For your brand.
27:56
Speaker 3: Excuse me sorry, enough stuff for your brand, and then
27:59
Speaker 3: there's enough and then you have to do what's right
28:01
Speaker 3: for your bank accounting for and for the business right.
28:03
Speaker 4: And so that's really how we assess it.
28:07
Speaker 6: So talk about managing personally, I mean, it's hard to
28:10
Speaker 6: manage ten people, five people, yeah, eighty people, eighty young people.
28:14
Speaker 6: And that's something that as your business skills, it's becomes
28:18
Speaker 6: more and more difficult. You got stars and they got egos.
28:22
Speaker 6: How is it to manage that? And how is it
28:24
Speaker 6: to keep them focused that no matter how big you get,
28:27
Speaker 6: you still got to be under the brand.
28:30
Speaker 4: It's hard.
28:32
Speaker 3: I don't know, it's hard that you know. We have
28:34
Speaker 3: a whole talent team. That's what they do. They make
28:36
Speaker 3: sure they're managing the talent, managing expectations, you know, helping
28:39
Speaker 3: them drive their careers. Like it's a it's a full
28:42
Speaker 3: time job working with talented young creators that they have
28:47
Speaker 3: their own understanding and algorithms that they live by for
28:50
Speaker 3: their business and what they do and and we have
28:52
Speaker 3: to match that. So it's a lot of communication and translation.
28:56
Speaker 3: You know what I mean that is, that's I think
28:58
Speaker 3: the key to success on the outside is just managing expectations,
29:02
Speaker 3: communication and.
29:03
Speaker 4: Having a related to trust.
29:04
Speaker 3: You gotta have trust, right, So no talent is going
29:07
Speaker 3: to follow you if you if they don't trust you,
29:10
Speaker 3: And so that's that's what we do.
29:12
Speaker 7: Yeah, one of the big things we had our basel
29:15
Speaker 7: and there's a new form of art right. NFTs have
29:17
Speaker 7: taken over the landscape over the past year. The metaverse
29:21
Speaker 7: is here, right, And we spoke about the metaverse. If
29:24
Speaker 7: we're in the gaming we've seen the metal I feel
29:25
Speaker 7: like we've been in the metaverse. We've been in there,
29:27
Speaker 7: We've been with and Fortnite. We've been in this metaverse, Sims. So,
29:31
Speaker 7: what role does Phase Clan play in the forward thinking
29:35
Speaker 7: of the future thinking of the metaverse in your opinion?
29:41
Speaker 3: Yeah, so I think I mean, look, the metaverses up
29:46
Speaker 3: until this point have been video games metaverse, right, so
29:50
Speaker 3: like Epic you know with Fortnite, you know, Activision will
29:56
Speaker 3: call of duty.
29:57
Speaker 7: Uh.
29:57
Speaker 3: So I think that you know, we have the innate
29:59
Speaker 3: knowledge as far as what phase plan or.
30:01
Speaker 4: Any other gaming organization, you know what I mean.
30:03
Speaker 3: Like, I think that there's the innate knowledge there where
30:07
Speaker 3: you know, you can maneuver in that world and quickly
30:10
Speaker 3: understand it as a platform, a new social media and
30:13
Speaker 3: what it brings to the table with spatial audio and
30:15
Speaker 3: being able to meet people in the metaverse.
30:18
Speaker 4: I ultimately think that.
30:22
Speaker 3: Game theory, how to gamify n f t s, how
30:27
Speaker 3: to gamify experiences, uh is what's gonna win and so
30:31
Speaker 3: uh or be one of the main components in the metaverse.
30:35
Speaker 3: And so you know, when you get a when you
30:37
Speaker 3: sit a table, you know, sit a bunch of gamers
30:40
Speaker 3: down at a table and you start talking game theory
30:42
Speaker 3: and why you know, how things should be gamified, it's
30:45
Speaker 3: pretty fun and you get some answers really fast. So
30:48
Speaker 3: I think that, you know, for us, that's that's what
30:51
Speaker 3: we're most interested in. Is like you know, you're starting
30:53
Speaker 3: to see like, okay, the art world really blew up
30:56
Speaker 3: on the you know, on the n FT side, and
30:58
Speaker 3: and and it's beautiful I think, you know, on the
31:00
Speaker 3: collectible side in the NFT world, like people are really
31:02
Speaker 3: understanding that and just experience you get to get through,
31:05
Speaker 3: you know, the way these NFTs unlock you know, a
31:08
Speaker 3: certain like an affinity program or like a fan club,
31:11
Speaker 3: you know, where you get you know, you get access
31:13
Speaker 3: to certain things by holding holding these NFTs. And the
31:16
Speaker 3: next level is gamification and monetization of NFTs. Right, You're
31:21
Speaker 3: starting to see and I'm not saying that these things
31:23
Speaker 3: are you know, I'm not saying these things are the way,
31:25
Speaker 3: but like you see something like Wolf Game, which is
31:28
Speaker 3: a huge NFT project where you're literally gamifying these NFTs
31:32
Speaker 3: now and being able to create tokens and monetize that
31:35
Speaker 3: and use it in the game or swap out for
31:37
Speaker 3: eth A lot of stuff like that that's coming down
31:40
Speaker 3: the pipeline.
31:40
Speaker 4: I think that's what you know, that's where we'll live.
31:43
Speaker 6: That really ties to a crypto too. Yeah, that's when
31:46
Speaker 6: we got introduced to what was a crypto for games,
31:50
Speaker 6: Tron Tron. Yeah, and now, when I got introduced to
31:54
Speaker 6: Tron in twenty seventeen, I was obsessed with Yeah, that
31:57
Speaker 6: was Troy's favorite crypto for a while. But the reason
31:59
Speaker 6: why understood Tron justin Sun is the guy, right, that's
32:02
Speaker 6: the son yep, it is because I understood how big
32:05
Speaker 6: gaming was, so that was their whole thing is to
32:07
Speaker 6: become the token or the coin for the gaming community
32:11
Speaker 6: and you can use it for games. So I'm like,
32:12
Speaker 6: this is a no brainer. It hasn't really worked out
32:15
Speaker 6: the way we thought it would.
32:16
Speaker 4: It hasn't. It's not over and say the least, to
32:18
Speaker 4: say the least, but I was there.
32:20
Speaker 6: What you're just talking about as far as the gamification
32:22
Speaker 6: of NFTs, and plays right in line with something like that,
32:28
Speaker 6: because you're gonna need currency to actually play it. And
32:31
Speaker 6: then if there's a native crypto that's designed for that
32:35
Speaker 6: for the gamification of NFTs, and that's like a home run.
32:38
Speaker 7: I think we're a great ideas because you're but with
32:40
Speaker 7: great ideas, sometimes they happen too soon, right, So it
32:43
Speaker 7: we'd be like trying to introduce Tesla in two thousand
32:45
Speaker 7: and seven. The world wasn't ready for it, right, But
32:48
Speaker 7: if you look at Tesla in twenty twenty one, yeah, sure,
32:50
Speaker 7: it's past every car company in the world. And so
32:53
Speaker 7: the game why I thought it was going to be
32:55
Speaker 7: a great idea was because I understood the League of
32:57
Speaker 7: Champions and I'm like, we don't play it as adults,
33:00
Speaker 7: most of us don't, but there's a huge population that
33:03
Speaker 7: play it, and they play it on their phone, right
33:04
Speaker 7: and when they're in the game, you're stuck in it
33:06
Speaker 7: and you need you need the top and so is
33:08
Speaker 7: that what you're looking at?
33:09
Speaker 3: Yeah, I mean, yeah, play to earn, you know, play
33:12
Speaker 3: to earn. That's a that's the future, you know what
33:13
Speaker 3: I'm saying. I even think for like, you know, I
33:16
Speaker 3: think countries are you're seeing it, countries embracing play to earn.
33:19
Speaker 4: And and and and.
33:22
Speaker 3: Communities being able to create value in an ecosystem through
33:27
Speaker 3: dows through you know, play to earn system stuff like that.
33:30
Speaker 4: Like that's what that's actually really important outside of game.
33:32
Speaker 3: It's just really important to you know, low income communities
33:36
Speaker 3: and and and and countries that are you know, where
33:38
Speaker 3: where their currencies are are are hurting and they got
33:42
Speaker 3: to figure out, you know, another option.
33:44
Speaker 4: So yeah, I think, you know, play to earn.
33:47
Speaker 3: I think we're gonna you know, uncover new phase members
33:49
Speaker 3: of like when it comes to the talent that's gonna
33:52
Speaker 3: come into play now, a whole new talent pool of
33:55
Speaker 3: like play to earn, you know, like beasts, you know
33:57
Speaker 3: what I mean.
33:58
Speaker 4: So I think it's gonna be interesting.
33:59
Speaker 3: I think finding that new world of talent and the
34:01
Speaker 3: metaversus is gonna be fun.
34:04
Speaker 8: The e y L coin oh was coming so down.
34:06
Speaker 8: It was just about doubt out the day. Yep. It's crazy.
34:09
Speaker 8: All of these conversations all all.
34:11
Speaker 4: Convert Yeah, they all converged, I think, yeah.
34:13
Speaker 8: Yeah, yeah.
34:14
Speaker 6: Let me ask you this, as far as for content creators,
34:17
Speaker 6: you talked about Twitch.
34:19
Speaker 8: Everything changes so much.
34:21
Speaker 6: I just even found out about Twitch like this year,
34:23
Speaker 6: and I realized I didn't realize how big it was.
34:25
Speaker 6: And then of course TikTok. So would you guys have
34:28
Speaker 6: so many followers on all different platforms. What are your
34:31
Speaker 6: thoughts if somebody was creating content today, what platform should
34:35
Speaker 6: they focus on?
34:38
Speaker 3: Twitch for sure? Twitch for sure. I think Twitch has
34:41
Speaker 3: been a gaming platform up until this point. But you know,
34:45
Speaker 3: just seeing the ways that you can make a business
34:47
Speaker 3: there and and and and get yourself out there and
34:50
Speaker 3: grow an audience. I think Twitch is very important. I think,
34:54
Speaker 3: you know, from a community level, like like just making
34:56
Speaker 3: sure you're communing with communicating with your fans through discord,
35:00
Speaker 3: I think, you know discord. If you're not really you know,
35:02
Speaker 3: building there, you might you know, you just might want
35:05
Speaker 3: to look at building an audience there. Let's see TikTok, TikTok. Yeah, absolutely, TikTok.
35:14
Speaker 3: I mean, but you know, and then and then it's
35:16
Speaker 3: leading into places like you know, again, this space.
35:18
Speaker 4: Is moving so fast.
35:19
Speaker 3: But like i'd look up and start looking at these
35:21
Speaker 3: different meta versus sandbox, you know, decentraland.
35:25
Speaker 4: You know meta when they roll out in a.
35:27
Speaker 3: Certain level, like like right now is the time to
35:31
Speaker 3: learn all these platforms and get ahead and really and
35:33
Speaker 3: really you know, educate yourself and and create new brands
35:37
Speaker 3: like doing what's been done. That's cool as a good foundation,
35:40
Speaker 3: but like we we're living in a time that like
35:42
Speaker 3: I mean, this hasn't happened in thirty five years, you
35:45
Speaker 3: know what I mean, what we're seeing, we're seeing a
35:47
Speaker 3: like when those stars align as far as like a
35:49
Speaker 3: financial revolution, you know, uh, you know Web three point
35:53
Speaker 3: a new a new evolution on the web. All these
35:57
Speaker 3: things are shifting at the same time, Like like will
36:00
Speaker 3: you know, start looking at these new platforms and figuring
36:02
Speaker 3: out ways to build things because you know it's to
36:06
Speaker 3: be it's to be you know, identified what what's what?
36:11
Speaker 4: Yet, you know what I mean, come up with anything.
36:12
Speaker 3: I was like coming off top of the head the
36:14
Speaker 3: other day about something I wanted to do in meta
36:16
Speaker 3: and people were sitting.
36:16
Speaker 4: Around like uh huh oh yeah yeah.
36:18
Speaker 3: I was like, shit, I'm plitting there like okay, you
36:20
Speaker 3: know what I mean, just being creative with what you're seeing.
36:23
Speaker 3: And but yeah, you know twitch TikTok discord. I think
36:27
Speaker 3: those are I think those are the major ones you
36:29
Speaker 3: just got mitter Twitter for sure.
36:30
Speaker 7: Obviously I just started thinking now and maybe this is
36:33
Speaker 7: a plan because I'm thinking about the future growth of
36:34
Speaker 7: the brand. Obviously the ey l House was comes from
36:39
Speaker 7: the Phase house. Shout out to y'all. Okay, but I'm
36:42
Speaker 7: thinking the centraland sandbos. Are we buying digital real estate
36:46
Speaker 7: with the with the plan? And if so, are these
36:48
Speaker 7: type of lessons being taught because I know you have
36:50
Speaker 7: Phase Academy, maybe that's something different. Can you explain what
36:52
Speaker 7: that is and if you're interested in the digital real estate?
36:55
Speaker 3: Yeah, so Phase Academy is just a program that we put,
36:59
Speaker 3: you know, put potential Phase members through. It's ran by
37:03
Speaker 3: Darren Yan, our head of Talent, and it's really just
37:05
Speaker 3: like you know, preparing them for what it means to
37:08
Speaker 3: be a Phase member and have those kind of eyeballs
37:11
Speaker 3: on you and do media training and you know, you know,
37:14
Speaker 3: it's really testing out who you are as a person
37:17
Speaker 3: a little bit more digger, uh deeper dive for us
37:20
Speaker 3: as far as who you are as a human, you know,
37:23
Speaker 3: to make sure that you know it's a right match.
37:25
Speaker 3: So we put them through Phase Academy and you know,
37:28
Speaker 3: we have a lot of our heads of departments come
37:30
Speaker 3: and sit with whoever we have in the academy at
37:32
Speaker 3: that point, from PR to marketing to explain our business,
37:36
Speaker 3: let them know what they're in for right and then
37:38
Speaker 3: again also check them out for a longer period of time,
37:41
Speaker 3: make sure that it's a that it's a match.
37:44
Speaker 8: Yeah.
37:45
Speaker 3: And then oh my bet, yeah, the digital real estate thing, yes,
37:49
Speaker 3: the answers yes, I.
37:53
Speaker 6: Yeah, yeah, I think that. The gaming world. Let me
37:57
Speaker 6: ask you this, do you feel concerned at all? Because
38:00
Speaker 6: I feel like a lot of people have become addicted
38:03
Speaker 6: to video games.
38:04
Speaker 8: It is very addicting. So I have a two part
38:08
Speaker 8: question to this a.
38:09
Speaker 6: Is there any level of concern for how fast video
38:13
Speaker 6: game culture has grown? And we talk about the metaverse
38:16
Speaker 6: where people could potentially like live in the metaverse more
38:20
Speaker 6: than they're actually living in physical world.
38:22
Speaker 8: It's almost kind of happening now.
38:23
Speaker 6: If you have a kid that's played video games, they're
38:25
Speaker 6: playing video games all day, every day.
38:27
Speaker 8: So what's your thoughts on that.
38:30
Speaker 3: I think it's a double edged sword for sure, you know,
38:33
Speaker 3: I think that, you know, growing up, you know, my
38:36
Speaker 3: parents make sure I'm outside and you know, doing you know,
38:38
Speaker 3: playing for a certain amount of time, and they wouldn't
38:40
Speaker 3: really let me, you know, play video games as much.
38:43
Speaker 3: But to the flip side of that, there wasn't like
38:46
Speaker 3: an option to really make money like that, you know
38:48
Speaker 3: what I mean, or like have a business like like
38:50
Speaker 3: gaming like that wasn't an option. So I will say
38:54
Speaker 3: that outside of gaming, if you think about the next jobs.
38:58
Speaker 4: That are going to be coming up in the in
38:59
Speaker 4: the future, it's going to be mainly digital based jobs,
39:03
Speaker 4: you know what I mean. And so if you're seeing.
39:06
Speaker 3: Your child or godchild or young brother or sister, if
39:12
Speaker 3: you're seeing them have talents and nate talent in that world,
39:17
Speaker 3: it's almost like seeing seeing someone kick a soccer ball
39:21
Speaker 3: and then having like true talent, you know what I
39:23
Speaker 3: mean early on and you're like and the first thing
39:25
Speaker 3: you do is a parent, You're like, oh shit, I
39:26
Speaker 3: need to go get them some a soccer ball, a bag,
39:29
Speaker 3: some cleats, and we're gonna sign them up right or
39:31
Speaker 3: her up. So I think that, you know, if you
39:33
Speaker 3: start thinking about what these new jobs are going to be,
39:35
Speaker 3: and what and what's going to happen in the future
39:37
Speaker 3: as far as business goes, you should lean into some
39:41
Speaker 3: of those talents and foster some of that stuff. You know,
39:43
Speaker 3: when you see talent there you know my opinion, but
39:46
Speaker 3: you obviously you don't want someone just like full blown
39:49
Speaker 3: you know, losing somebody to the metaverse right now, I
39:52
Speaker 3: don't think that's that's that's that's that's the move. But
39:55
Speaker 3: but again I think that people tense up and get
39:58
Speaker 3: scared of when they see the amount of time and
40:00
Speaker 3: and when they see their kid or or a young person.
40:04
Speaker 4: Living like that.
40:07
Speaker 3: Again, there's gonna be where the jobs are at right
40:10
Speaker 3: if you think about it, like in the future. So
40:12
Speaker 3: I think that a lot of that, you know, talent
40:15
Speaker 3: seeking on that end is really important, but also balancing
40:18
Speaker 3: it out.
40:19
Speaker 4: Make sure you know that someone's not just full blow
40:22
Speaker 4: gone over there.
40:22
Speaker 6: I want, I want to ask your opinion on I
40:24
Speaker 6: feel like video games was everything we're talking about now
40:26
Speaker 6: with metaverse and all that. A lot of people can't
40:28
Speaker 6: understand it, but I understand it because I understand Fortnite,
40:31
Speaker 6: and I understand in app purchases, and I understand the
40:33
Speaker 6: pressure to make your character.
40:35
Speaker 7: Holda holda How many parents we got in here right now?
40:39
Speaker 7: Y'all know about any that purchases for sure?
40:41
Speaker 4: Yeah?
40:42
Speaker 7: Ninety non charge every two days. Yeah, that's what you're
40:45
Speaker 7: talking about.
40:46
Speaker 6: So now I really revolutionize the whole business model because before,
40:49
Speaker 6: when I played video games, you just buy John Mann
40:52
Speaker 6: for fifty dollars whatever, and that's it.
40:54
Speaker 8: With Fortnite is free.
40:55
Speaker 6: Now these video games are free, but these in app purchases,
40:58
Speaker 6: it's like fifty dollars a week, Like there's an unlimited
41:01
Speaker 6: amount of money that you could spend. So talk about
41:04
Speaker 6: that as far as the how that really transformed, in
41:08
Speaker 6: my opinion, the video game culture into billions and billions
41:11
Speaker 6: of dollars.
41:13
Speaker 3: Yeah, I mean, uh, look when social media came into play,
41:20
Speaker 3: I think that was the catalyst to all of this, right,
41:23
Speaker 3: and and and and people's digital selves are as important
41:29
Speaker 3: than their physical self as far as representation to other people, right.
41:32
Speaker 3: And so when you're playing a video game, and and
41:37
Speaker 3: it's you know, you get the flex some jersey or
41:41
Speaker 3: something that you're wearing in in in Madden, or you
41:43
Speaker 3: get to wear you know, get to wear some cool
41:45
Speaker 3: sneakers in in in Fortnite, and and and you're streaming
41:49
Speaker 3: with your friends as a flex, right and and so
41:51
Speaker 3: I just think that you know, social media really really
41:54
Speaker 3: plays into that and really really gave us an understanding
41:58
Speaker 3: of what our digital self is and what we want
41:59
Speaker 3: other people to see.
42:01
Speaker 7: I want to know the key to keeping your brand
42:04
Speaker 7: as the Pyramier name in the space?
42:07
Speaker 4: Right?
42:07
Speaker 7: If we think the sports automatically, the first thing we
42:10
Speaker 7: think is phase planned. And I know there's other sports
42:13
Speaker 7: competition teams, but it's like they're not irrelevant. What has
42:17
Speaker 7: been the key to making sure that you're at the
42:19
Speaker 7: forefront of this that's your name, that your brand, that
42:21
Speaker 7: that f right?
42:23
Speaker 4: I did hold on? What is it here that's doing
42:25
Speaker 4: it right?
42:25
Speaker 8: I got it right?
42:26
Speaker 4: I got it right? All right?
42:27
Speaker 7: So, how how do we make sure that that that
42:29
Speaker 7: f it's entrenching everybody's mind when once they think E gaming.
42:34
Speaker 4: Yeah, so I think there's there's a difference. Right.
42:36
Speaker 3: There's E sports, which is the professional side of gaming,
42:39
Speaker 3: which is more of a franchise.
42:41
Speaker 4: You know, a lot of a lot of players.
42:43
Speaker 3: Moving around from you know, team to team, and they
42:45
Speaker 3: don't really have the time to establish themselves as they
42:50
Speaker 3: don't really have the time to give themselves an online
42:53
Speaker 3: presence like the amateur gaming. Right, So I always I
42:55
Speaker 3: always tell people this, like, imagine, like the physics are
42:58
Speaker 3: different in this world, right of imagine if the G
43:03
Speaker 3: League Lakers team was more popular than the Lakers, that's
43:11
Speaker 3: where that's kind of like where gaming is, right. So,
43:14
Speaker 3: like the amateur gamers that have the time to put
43:17
Speaker 3: into streaming twelve hours a day in front of their
43:20
Speaker 3: fans and stuff like that, they're amateur gamers.
43:22
Speaker 4: They're not professional gamers. Professional gamers are.
43:24
Speaker 3: Practicing for the next tournament and making sure that they
43:27
Speaker 3: can perform at the highest level and win a tournament
43:29
Speaker 3: perse right or prize.
43:31
Speaker 4: And so you know, I think that I don't know
43:36
Speaker 4: as far as.
43:39
Speaker 3: Making sure that we're in front of everybody, we just
43:42
Speaker 3: look to push a space of gaming in general, gaming
43:46
Speaker 3: has not been defined. I think esports has been defined
43:49
Speaker 3: to a certain extent, but gaming hasn't been defined culturally.
43:52
Speaker 4: And so when we're making moves.
43:55
Speaker 3: Or if I'm thinking it's a strategic move we should make,
43:58
Speaker 3: I'm thinking about pushing game.
44:00
Speaker 4: I'm not thinking about pushing phase plan.
44:02
Speaker 3: And when you're in an emerging industry and you're bleeding
44:04
Speaker 3: edge company, that's I think the way you should think.
44:08
Speaker 3: You need to transcend your own business transit as far
44:10
Speaker 3: as thought process goes, transcend your own brand and franchise
44:15
Speaker 3: and think about how can I push this space?
44:17
Speaker 8: Right.
44:18
Speaker 3: So, and there's certain moves that when we make those moves,
44:21
Speaker 3: a lot of our quote unquote competitors they make they
44:26
Speaker 3: make more money, you know what I mean, Because we're
44:28
Speaker 3: unlocking and kicking down certain doors. And those are the
44:31
Speaker 3: moves I love to make. And I think that's how
44:33
Speaker 3: you I think that's how you achieve that.
44:35
Speaker 4: You talked about the cash prizes for some of these ornaments.
44:38
Speaker 7: I remember seeing the first time that there was a
44:39
Speaker 7: million dollar prize and I was like, Wow, I should
44:43
Speaker 7: have kept gaming for the rest of my life. Yeah,
44:45
Speaker 7: but now we've seeing like you've taken over the US Open, sure,
44:48
Speaker 7: and the prize money is going up. Do you think
44:49
Speaker 7: there's a this endless lim because at a certain point,
44:53
Speaker 7: I know you were inside author As Stadium in the
44:56
Speaker 7: three point two million was the prize.
44:57
Speaker 4: Yeah.
44:58
Speaker 7: The person who wins the actual US Open gets paid
45:01
Speaker 7: the same amount. Yeah, So where do you think this
45:03
Speaker 7: prize money is going?
45:04
Speaker 4: Is it limitless?
45:04
Speaker 3: I don't think it's limitless, but it's it's I think
45:08
Speaker 3: it's there's.
45:09
Speaker 4: A lot room, a lot of room. There's a lot
45:11
Speaker 4: of room. I mean again, gaming is entertainment, you know
45:15
Speaker 4: what I mean, it's entertainment.
45:16
Speaker 3: So you know, whether or not from whatever age group
45:20
Speaker 3: you're from, if you really understand it for yourself, which
45:23
Speaker 3: you know, you just have to find ways to correlate
45:25
Speaker 3: it to something that you're attracted to on that level, right,
45:28
Speaker 3: because this generation sees gaming, you know just like we
45:32
Speaker 3: You know, that event is the Super Bowl, you know
45:34
Speaker 3: what I mean, and so or the World Cup. And
45:37
Speaker 3: I think that you know, when it comes to youth culture,
45:40
Speaker 3: that's what they're into, that's what they that's what they
45:42
Speaker 3: love watching, that's what they identify with. And and so
45:46
Speaker 3: I think the scalability there from a professional esports side.
45:50
Speaker 4: Is It's not limitless. I don't think anything is.
45:52
Speaker 3: But but it's the potential is great.
45:59
Speaker 4: Looks like yeah, yeah, yeah, God, I appreciate.
46:01
Speaker 8: I know you got to go, brother.
46:02
Speaker 6: But any last thing you want to tell or future
46:05
Speaker 6: plans for Phase Clan.
46:07
Speaker 3: No, I think we kind of covered it on the
46:09
Speaker 3: on the you know, on the NFT side, and and
46:11
Speaker 3: and how we're looking at the metaverse. You know, I
46:13
Speaker 3: think other than that, you know, maybe just some bits
46:17
Speaker 3: on a business level, you know, I think you know
46:19
Speaker 3: what I like on you know, as far as my
46:21
Speaker 3: personal mantra, Phase Clan is like the ultimate place for
46:27
Speaker 3: to me to exercise what I believe in as far
46:29
Speaker 3: as bridging the gap between youth culture, even black culture,
46:34
Speaker 3: and and and what you know, and and something as
46:38
Speaker 3: explosive as gaming. So you know, I really stress you know,
46:42
Speaker 3: communicating with young people from youth culture understand, you know,
46:45
Speaker 3: talking to your kids, talking to people that live and
46:47
Speaker 3: having nate knowledge of of of any of these spaces.
46:50
Speaker 4: It's not just gaming, it's you.
46:52
Speaker 3: Know, whatever's going to help you drive your business or
46:54
Speaker 3: whatever you're on, like, really finding the magic in the middle,
46:57
Speaker 3: like communicating with with with youth cultures and portant you
47:00
Speaker 3: know what I mean, and and and and That's what
47:03
Speaker 3: I'm trying to teach as far as like you know,
47:06
Speaker 3: scaling a business, going public, stuff like that, bringing corporations
47:09
Speaker 3: and and and and corporate culture and meeting youth culture
47:16
Speaker 3: and and honoring it on high just like you would.
47:19
Speaker 4: You know, when when I bring in talent or I
47:21
Speaker 4: bring in someone to my.
47:22
Speaker 3: Creative team or whatever, I'm not asking really what you know,
47:25
Speaker 3: I'm not as interested as a resume as I am
47:27
Speaker 3: in their talent. And I make sure that they sit
47:30
Speaker 3: at the same table as a CFO and a COO
47:32
Speaker 3: and we honor what they have to say, just like
47:35
Speaker 3: you know, the tippy top of any type of corporate
47:37
Speaker 3: structure and who.
47:37
Speaker 4: Sits at that table.
47:40
Speaker 3: You know, certain companies now have to have many people
47:44
Speaker 3: sitting around that big table figuring out like what we're
47:47
Speaker 3: going to green light and stuff like that, you know,
47:49
Speaker 3: especially with BLM and what happened with a lot you
47:51
Speaker 3: know a lot of brands putting stuffut they should have
47:53
Speaker 3: put out, and you got to have somebody sitting at
47:55
Speaker 3: that table going, hey, what is that?
47:57
Speaker 7: No?
47:57
Speaker 3: You can't do that right because you need another lens there.
48:00
Speaker 3: And so when it comes to youth culture, usually those
48:03
Speaker 3: two sides don't talk your corporate America. And then you
48:06
Speaker 3: got a bunch of kids that play video games, right,
48:08
Speaker 3: how are you going to export product that is meaningful,
48:11
Speaker 3: scalable and create a business around that. And so it's
48:14
Speaker 3: really about the weight and gold and honor and you know,
48:17
Speaker 3: the youth and making sure you can you know, teach them,
48:21
Speaker 3: bring them along, and also listen.
48:23
Speaker 4: You know I listen a lot. It's mainly what I do.
48:25
Speaker 3: Is listen, appreciate you playing, thank you for having me,
48:30
Speaker 3: thank you for having.
48:30
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48:36
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