Latest / Morning Joe with Gibrón / Website vs Social Media and Why Build On Your Own Land. First.

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Website vs Social Media and Why Build On Your Own Land. First. · Morning Joe with Gibrón

• 0:07
  Speaker 2: There's a notion.
• 0:10
  Speaker 1: About building websites and going from a brick and mortar
• 0:15
  to a digital landscape that will not only reinforce but
• 0:23
  also broaden your scope of business and hopefully your wallet
• 0:33
  and hopefully help you increase your goal, reach your goals.
• 0:41
  But the notion of build, building the website and all
• 0:48
  of a sudden, these people will be flocking to your website,
• 0:53
  that's a notion that some people have going into, you know,
• 0:58
  starting there, even starting their business.
• 1:00
  Speaker 2: Entrepreneurs.
• 1:01
  Speaker 1: Oh, I'll build a website and then you know, we'll
• 1:03
  start selling these products or we'll offer these services, and
• 1:08
  you know, it really just doesn't work like that unless
• 1:12
  you have something that is maybe rather extraordinary or something
• 1:20
  that is in high demand right now. Obviously, with COVID
• 1:28
  nineteen mass you can buy a mask nearly at every
• 1:33
  corner store.
• 1:36
  Speaker 2: Every printer has moved to.
• 1:41
  Speaker 1: Making masks with your logo and whatnot. But which may
• 1:46
  be a good, you know, avenue for branding, you know,
• 1:49
  since it's in obviously in the face.
• 1:55
  Speaker 2: But building your webs site is really.
• 2:01
  Speaker 1: Your island, that's your own land. Recently, it's watching a
• 2:11
  movie and they were talking about different things. But the
• 2:19
  thing I pulled from a movie that resonated with me
• 2:23
  and the clients that I serve. Is I know there
• 2:26
  will be people that say, oh I got to have
• 2:29
  a Facebook, Oh I got to have a Facebook page.
• 2:32
  Oh I got to have a Twitter page. Oh I
• 2:35
  need Instagram, Oh my Yelp page? What about my Google
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  my business? I got to have all this stuff. Well maybe,
• 2:48
  but don't you want your own home. Don't you want
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  a place to put your own things. What very few
• 2:59
  people think about is these islands which I just mentioned,
• 3:06
  maybe beautiful, maybe small, maybe big, may offer fruit that's
• 3:13
  beneficial for your growth and nutrition, if you will, for
• 3:21
  the growth of your business, But without a solid foundation
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  and a place you can call home, you're at the
• 3:31
  mercy of the island. If the island decides to sink,
• 3:39
  if the island is changed, you have no control over
• 3:45
  this island. So essentially I advise my clients that true, yeah,
• 3:52
  maybe these social networks I forgot to mention LinkedIn will
• 3:57
  help your business, propel your help propel your business, but
• 4:02
  it should not be the foundation of your business. There's
• 4:07
  so many out there creating ads on these social platforms,
• 4:13
  which is a good thing, you know, if it works
• 4:16
  sometimes it takes time. Something I'll talk about in another
• 4:19
  podcast is marketing. It's not a one time endeavor. But
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  it's always important to have your own homepage, your own
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  list of topics, your own list of benefits, your own
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  mission and vision and your own benefits, and also a
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  place where you can continue to add value to your
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  product or service. If you think about a screen, a
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  phone screen, or a laptop screen or a computer screen,
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  there's very little space. There's a there's a fight for
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  that window of opportunity. Above the fold is one of
• 5:10
  the things we talk about in marketing. Above the fold,
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  that's you know, basically in a in a grocery store.
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  You know, you know you want to put it in
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  the strike zone. You know where people can see it.
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  You want your products on the shelf where people don't
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  have to look up or down, but just right in
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  their face, you know, at the average height of a person.
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  Because if you if you don't have your own home,
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  then you'll be a frog and you'll be dependent on
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  the lily pads to get you across the pond, as
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  opposed to building your own boat to get you to.
• 5:48
  Speaker 2: The point you want to get to. If you want to.
• 5:51
  Speaker 1: Add features to your boat, your boat being a metaphor
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  for your website. You want to have a dirty boat.
• 6:01
  You want to have a boat that's can handle the storms.
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  For example, if something should go a ride one of
• 6:09
  the social networks where they're infiltrated and hacked, if you
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  will and all the people that normally use that social
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  network flee, you can also say goodbye to your customers
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  because they would not have built a relationship with you
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  and your brand other than a few posts or maybe
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  an extravagant amount of posts. But Facebook is in the
• 6:38
  business and Twitter and the other social networks are in
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  the business of branding themselves and using your content to
• 6:47
  draw in more customers. This is essentially something that you
• 6:51
  can do on your own, on your own website. It's
• 6:54
  not an overnight success. You know, you want to, of course,
• 6:59
  create content that's compelling. You want to create content that
• 7:04
  shows the value of your product, and not only value,
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  but also benefits. Benefits and value are obviously two different things,
• 7:15
  otherwise we wouldn't use two different words. So start with
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  your home, start with your own land, build your website.
• 7:32
  There will be people that say, oh, websites are needed today,
• 7:35
  Oh there's automated marketing.
• 7:40
  Speaker 2: Depending on your business, that may be true.
• 7:43
  Speaker 1: You know, automated marketing, you're paying a monthly subscription for
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  content to be created, and you might use that as
• 7:51
  a lighter fluids as you would a lighter fluid on
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  a barbecue grill, you know, something to kind of ignite things.
• 8:00
  But just like a barbecue grill, you don't just keep
• 8:04
  putting lighter fluid on there, keep putting lighter fluid on there,
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  keep putting lighter fluid on there.
• 8:08
  Speaker 2: You know it's overkilled. You know.
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  Speaker 1: So your marketing obviously needs to be well rounded, but
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  you need a base, like your heart, and your body
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  is the base of your body. Without your heart, the
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  body doesn't live. Your website is the heart of your business.
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  Go out and tell Nike they don't need a website.
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  Go out and tell any large company that they don't
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  need a website. They know they need a website. In fact,
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  some large companies you don't even know they have a
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  social network. You know, maybe it's at the top. A
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  lot of companies would normally put the Facebook and social
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  media information at the top. Go to McDonald's website, they
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  don't even have a link. It's at the very bottom
• 9:00
  of the page. Why would you drive someone to your
• 9:03
  house only to tell them, Hey, let's go to the neighbors,
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  let's go someplace else. You've invited them into your home.
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  Get to know them a little bit. You know, you
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  don't need to hit them with a barrage. Hey, sign
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  up for my website, you know, get my newsletter. Why
• 9:23
  would they do that? Why would I get your newsletter
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  or any information. I don't even know you. I don't
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  know what you were about, you know. So make sure
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  you build your own land. Build on your own land first.
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  It doesn't have to be a mansion, but it needs
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  to be something that you can continue to add value to,
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  add content to