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Franchising as an Asset Class

On this episode of the On The Rise Podcast, host Jeremy Dyer talks with Scott Jones, who has spent over 30 years in franchising as a multi-unit franchisee, a franchisor executive, and CEO of a supplier serving 80,000+ locations. For the last 21 years he's advised mid-career professionals and business owners on whether franchise ownership fits their portfolio. Scott explains why he treats franchising as an alternative asset class rather than "buying a job," what separates a good semi-passive candidate from a poor one, where AI genuinely helps franchisees — and where ChatGPT gets franchise…

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